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The SPIKES® Index Might Be A More Stable, Accurate Measure Of Volatility Than VIX®

Benzinga

By Rachael Green, Benzinga SPIKES Volatility Index is a measure of the 30-day expected volatility for the S&P500 ETF (SPY) and may be gaining in popularity as the new way to look at volatility, especially among traders. Volatility trading has become a popular means of hedging portfolios or turning market assumptions into tradable opportunities, and subtle differences in the methodologies used to calculate SPIKES and VIX could make the former a more suitable index for those kinds of short-term trades. Here’s a quick look at how the two volatility measures differ and why that matters. How VIX Methodology Works and Why Traders May Want an Alternative VIX generates a quantified measure of future volatility by tracking options contracts, which grant the holder the right to buy or sell an underlying asset at a future date for a guaranteed price. An investor might buy a put option to sell a stock at $20 per share in 30 days if they believed the stock price might dip below $20 in that time period, for example. Alternatively, they might buy a call option to buy a stock at $20 per share in 30 days if they believed the stock’s price would rise above that price. That function of either hedging losses or realizing gains the investor assumes will happen in the future is precisely why the options market is such a useful way to gauge near-term volatility and why VIX is sometimes called the “fear gauge.” As useful as it is, VIX methodology for calculating its value comes with some limitations. Namely, it only tracks options traded on the CBOE Options Exchange and only the less liquid SPX options on that exchange. That limited dataset gives a peek into the S&P 500 options market but not the full picture. SPX options are European-style options based on the S&P 500 index itself. That means the option contracts are larger (and more expensive), can’t be exercised before their expiration date, and trading stops the day before they expire. Those features make them less liquid and prone to wider spreads. One drawback to that lack of liquidity and larger spread is that it can impact the midpoint formula the VIX uses to calculate options prices. The formula sets the price of options as the midpoint in their bid-ask spread. This more or less creates a theoretical “average” contract price rather than the actual price the contracts are trading at. Finally, the VIX updates every 15 seconds, which isn’t a problem for long-term investors using it to check in on market sentiment and volatility. For short-term trading, however, those 15 seconds can be the crucial difference between a trade generating yield or losing money. What the SPIKES Index Does Differently The SPIKES Volatility Index (SPIKE) was designed specifically to address some of the limitations of VIX. While both are a measure of 30-day expected volatility of the S&P 500, one of the most notable differences is SPIKES use of SPY options rather than SPX options. SPY options are the most actively traded exchange-traded fund (ETF) in the world, with strong liquidity and potentially smaller spreads. By tracking SPY options, the SPIKES Volatility Index seeks to minimize the impact of spread on price movements and provide a more precise measure of volatility. Another means of increasing that precision is the use of options data from all 16 U.S. options exchanges instead, whereas SPX options are only traded on one exchange. Finally, SPIKES utilizes a proprietary price-dragging technique for capturing live options prices as an alternative to the midpoint pricing used for VIX. Rather than approximating an average price, SPIKES uses pricing data from actual trades. And instead of updating the index price every 15 seconds, it updates every 100 milliseconds for pinpoint accuracy, making it a viable tool for short-term traders. Differences In Methodology Became Clear In The Aftermath Of Interest Rate Hikes On Sept. 21, 2022, stock prices slumped after the Federal Reserve raised interest rates another 0.25% and provided a clear example of how SPIKES methodology results in a more stable index during moments of low liquidity or high volatility. While SPIKES and VIX move in tandem with each other most of the time, VIX diverged nearly 10% from SPIKES in the five-minute window following the Fed’s rate hike press release. During that window, SPIKES vacillated in the high 27s but VIX spiked above 30 and didn’t move until 2:06 p.m. when it tipped back down to realign with SPIKES. While you can’t trade the Index directly, there are options, futures, and ETFs available on SPIKES. This article was originally published on Benzinga here. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. The information contained in this document is the proprietary information of Miami International Holdings, Inc. (MIH), however its accuracy and completeness is not expressly nor implicitly guaranteed. Past performance is not indicative of future results. The information in this document is provided for information purposes only, and is not intended to provide, and should not be relied on for financial or legal advice. The information herein is presented “as is” and without representations or warranties of any kind. MIH shall not be liable for loss or damage, direct, indirect or consequential, arising from any use of this information. Options involve risk and are not suitable for all investors. Prior to buying or selling an option, a person must receive a copy of Characteristics and Risks of Standardized Options. Copies are available from your broker, by calling 1-888-OPTIONS or from The Options Clearing Corporation at www.theocc.com. No statement within this document should be construed as a recommendation to buy or sell a security or futures contract or to provide investment advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 15, 2023 09:00 AM Eastern Standard Time

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WHOLLY® GUACAMOLE and the Ultimate Big Game Party

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/3ENrcEJs8-8 Sure, the football game is fun, but everyone knows the best part of the Big Game is the food. If you are looking for something that is easy to serve, and a definite crowd pleaser turn to WHOLLY® GUACAMOLE. The Big Game coming up this Sunday and WHOLLY® GUACAMOLE wants to help you save time on game day and make sure that when you’re preparing for your party, you’ll have everything you need. Guacamole is the quintessential gameday dip and the makers of WHOLLY® GUACAMOLE want to make it easy for fans to enjoy it on the biggest guacamole consumption day of the year WHOLLY® GUACAMOLE is perfect for the big game. It’s ready to serve, made with real, hand-scooped Hass avocados, is non-GMO, gluten-free, kosher, Big 8 allergen-free and has no added preservatives. For the Big Game, WHOLLY® GUACAMOLE wants to make it even easier by offering free guacamole with any Instacart purchase February. 10 th to 12th. *for a limited time only; Instacart terms and conditions apply. To spread the guac love, WHOLLY® GUACAMOLE is also gifting one lucky fan an entire year of free guacamole! All you have to do is head to its Instagram @ eatwholly for details on how to enter. Official giveaway rules can be viewed here. If you are looking for game-day recipes that are a crowd pleaser, the following recipes will create a winning snack spread to keep guests cheering: Loaded Tot Kabobs —This side dish will please fans of all ages! Think of it as the portable potato skin dish you never knew you needed. Easy to build and so fun to enjoy. Top with any heat level of guacamole and for an extra kick, up your game with pepper jack cheese. Jalapeño Popper Guacamole Cheese Ball —A great appetizer that’s simple to make and even easier to devour. Create one big cheese ball or serve in small bites on crackers for the go-ahead crowd pleaser. Fried Guacamole Bites —What’s better than guacamole? Fried guacamole, of course! Serve these up for your Big Game viewing party. It’s actually easier than you might think and WHOLLY ® GUACAMOLE helps makes hassle free guac the first step For more information visit: eatwholly.com *Limited quantities per day. Instacart terms and conditions apply. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 14, 2023 03:39 PM Eastern Standard Time

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Graton Resort & Casino Launches Reimagined Rewards Program

Graton Resort & Casino

Graton Resort & Casino is introducing a new, updated, Graton Rewards Program. This free incentive program will offer exclusive access to offers and experiences based on reward levels. “We are excited to offer this updated Graton Rewards Program, featuring invitation-only promotions and special events,” said Lana Rivera, Vice President and General Manager at Graton Resort & Casino. “Our goal is to reward our loyal guests, and these brand-new benefits are one of the ways that we are saying ‘thank you.’” The Graton rewards program also offers: A variety of ways to redeem awards (slots, hotel, spa & salon, resort-style pool, gift shop merchandise discounts) Promotional entertainment offers for headliners at Graton Resort & Casino Las Vegas packages (with partner resort, Wynn) Cruise line vacations (with partner, Princess Cruises) Complimentary pool cabanas and daybeds Complimentary spa & salon treatments General Manager Council Membership Guests can sign up for the free Graton Rewards Program by visiting the Rewards Center or the new Rewards Kiosk. Guests that sign up for the Rewards Program receive $25 in free slot play upon joining. All guests must be at least 21 years of age to qualify for a Rewards Card, with a valid form of ID. Complete Graton Rewards Program rules are available here. Resort amenities include: A full gaming experience, with 3,000 slot and video poker machines, more than 130 table games and live poker. A modern, upscale 200-room hotel with a Four Diamond rating from AAA for its superior quality and service. The Spa & Salon, with 10,000 sq. ft. of high-quality treatments and services. A 1,200 square feet fitness facility with state-of-the-art cardiovascular and strength-training equipment. An expanded pool area (148,000-gallon swimming pool) with a bar, pool-side dining, spacious cabanas, and comfortable lounge chairs. Guests have a complete range of dining options: 630 Park Steakhouse (fine-dining steak and seafood, with an extensive wine list). Tony’s of North Beach and Tony’s Slice House (Italian fare with pastas, pizzas, antipasti, and salads all prepared from Tony’s famous recipes. Tony’s was recently awarded “Best Pizzeria in America” by Forbes). Boathouse Asian Eatery (innovative Asian cuisine). Marketplace, serving everything from burritos, award-winning barbeque and burgers to noodle soups and specialty coffee drinks. For more information on Graton Resort & Casino or to book your stay, visit www.gratonresortcasino.com. ### MEDIA, PLEASE NOTE: To request further information and interviews or for additional images, please contact Brianne Miller at Graton@landispr.com or (650) 575-7727. About Graton Resort & Casino Located in Sonoma County, Graton Resort & Casino has a commanding presence among the rolling hills of Northern California's wine country. Owned and operated by the Federated Indians of Graton Rancheria, Graton Resort & Casino features table games, the latest slot machines, upscale and casual dining, plus entertainment options for visitors and locals alike. For more information, please visit www.gratonresortcasino.com. Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

February 13, 2023 08:16 AM Pacific Standard Time

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OYO USA’s per hotel revenue surpasses pre-pandemic levels in 2022, outpaces industry with 18% growth

OYO

Global travel technology company, OYO’s USA operation announced that it has outpaced the budget hotel segment’s growth in per available room revenue (RevPar) with an 18% rise in 2022 vs pre-covid year, 2019. The budget hotel segment in the meanwhile, grew by only 6% in the US, according to STR reports. OYO has seen significant growth in its priority markets of Miami, Houston and Phoenix, where it has sizable concentration of hotels. According to STR Miami Sub Market report, the budget segment in the region saw a 21% jump in RevPar in 2022 vs 2019 while OYO hotels in the region saw a 28% uplift in RevPar in 2022 vs 2019, which translated to ~1.3x higher growth than the other budget hotels in the region. Overall, the region has witnessed a shift in demand pattern with majority of bookings coming from domestic tourists. OYO saw a 13% jump in RevPar in Houston region while the budget hotel segment here saw a meagre 0.16% growth in RevPar, according to STR Sub Market report. For OYO, the increase in demand in the region can be attributed to uptick in business travel, given the region’s proximity to the oil & gas hub. A popular leisure market, Phoenix saw a 32% jump in RevPar in 2022 vs 2019 whereas OYO’s hotels in the region saw 41% jump in RevPars, again, ~1.3x higher than industry revenue per available room. Talking about the recovery, Gautam Swaroop, CEO OYO International said, “OYO’s US hotels have seen a significant improvement in per available room revenue in 2022, surpassing industry average. Domestic tourism has spearheaded this uplift with leisure and revival of business travel in 2022, leading the way. After two years of travel constraints, the US government easing restrictions in summer 2022 has played an important role in opening up domestic travel in the country and paving way to creating newer tourist pockets across the country.” OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such doubling of revenues. The company also helps ensure great experience for customers, with ease of search and quick booking experience, highly competitive room prices, automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programmes and easy refund, if needed. OYO US recently announced that it witnessed a 46% increase in per room revenue (RevPar) for its hotels since COVID (2020) with the strongest uplift at 64%, recorded during the peak season months of June, July, August vs the same period in 2020. For OYO US, coastal Oregon, Miami, Myrtle beach, Houston and San Antonio emerged as the destinations with highest RevPar in 2022. Travel recovery was largely led by domestic travel in the US. Disclaimer: Oravel Stays Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (the “Equity Shares”) and has filed the Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, websites of the Stock Exchanges, i.e., BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively, and is available on the websites of the Global Coordinators and Book Running Lead Managers, i.e., Kotak Mahindra Capital Company Limited, J.P. Morgan India Private Limited and Citigroup Global Markets India Private Limited at www.investmentbank.kotak.com, www.jpmipl.com and www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; the websites of the Book Running Lead Managers, i.e., ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited, JM Financial Limited and Deutsche Equities India Private Limited at www.icicisecurities.com, www.nomuraholdings.com/company/group/asia/india/index.html, www.jmfl.com and www.db.com/India, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the Red Herring Prospectus which may be filed with the Registrar of Companies in the future, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision. The Equity Shares offered in the Fresh Issue (as defined in the DRHP) and the Offer for Sale (as defined in the DRHP) have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) and, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to “qualified institutional buyers” (as defined in Rule 144A under the Securities Act) in transactions exempt from, or not subject to, the registration requirements under the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States. Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com Company Website https://www.oyorooms.com/

February 13, 2023 06:50 AM Eastern Standard Time

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FINISH, Green Bay Packer AJ Dillon and Gabrielle Dillon Help You Clean Up After the Big Game

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/aVgKV8xLI6A It’s the most hard-pressed 24 hours of the year – Monday the 13th. It’s the one day between the Big Game and Valentine’s Day. It’s between friends and lovers. It’s the war between helmets and teddy bears. It’s the day of clean up. To address the insight that consumers loath the pile of dishes after the big game, Finish is continuing its 24-hour consumer promotion challenge by leveraging the special Monday between the Big Game and Valentine’s Day in order to elevate a key benefit of Finish Quantum. If Finish Quantum doesn’t remove dried-on stains from your game day chicken wings, artichoke dip or nachos, the meal is on Finish! Finish will refund up to $20 of the meal. Visit Finish24HourChallenge.com. Because, those dishes must get done before Valentine’s Day. Green Bay Packer, AJ Dillon and his wife, Gabrielle Dillon, partnered with Finish on a nationwide media tour to discuss the Finish24HourChallenge. Topics that AJ and Gabrielle discussed included: Their go to party dishes and best ways to enjoy the big game. Tips to tackle Monday the 13 th to make sure the pile of dishes gets cleaned after the big game in time for Valentine’s Day How to take part in the Finish 24 Hour Challenge For more information, visit finish24hrchallenge.com FINISH is not affiliated, associated, authorized, endorsed by or in any way officially connected with the NFL or the Super Bowl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 10, 2023 03:05 PM Eastern Standard Time

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AMERICAN DIVERSIFIED HOLDINGS CORP (OTC: "ADHC") TO EXHIBIT ROLLSCHOICE ™ ADHESIVE PENS AT CHAMPS TRADE SHOW

American Diversified Holdings Corp.

McapMediaWire -- American Diversified Holdings Corporation (OTC: ADHC ) announced today that the Company has been invited to attend the CHAMPS TRADE SHOW by Green Globe International (OTC: GGII ) and Hempacco (NASDAQ: HPCO ). At the show, Hempacco management team will be formally launching its New Partnership with Hip Hop Icon Snoop Dogg Brands. HPDG, Inc. a newly formed California LLC, co-owned by Snoop Dogg and Hempacco will develop, manufacture and market a line of smokable hemp products including blunts, papers, vapes and edibles. Click here for more information on the Hempacco/Snoop Dogg Partnership "ADHC has presented the Rolls Choice™ adhesive pen to the Hempacco Product Development team and has been invited to display the product at the CHAMP show. We believe the Rolls Choice™ Pen could be a perfect fit to the Hempacco/Snoop Dogg partnership. We anticipate showing the product to leading distributors, retails and marketers in the cannabis arena," commented ADHC Management. "This is a tremendous opportunity for Rolls Choice™ and ADHC to be introduced to leaders in the Cannabis sector, The extensive platform of GREEN GLOBE, HEMPACCO and SNOOP DOGG could be a game changer for our brand," commented Allan Staines, of ADHC/Rolls Choice™. ABOUT Champs Trade Shows – CHAMPS TRADE SHOWS is widely recognized as the largest and most trusted counter-culture trade show in the world. Since 1999, CHAMPS has hosted the premier exhibitors in the industry and draws buyers in the thousands from all over the world to attend. Please join our network of friends and be part of our ever-growing family by signing up for our newsletter or registering as a buyer or exhibitor. ADHC has recently agreed to acquire Rolls Choice™ as a wholly owned subsidiary and provide additional funding to Rolls Choice™for inventory and marketing. Shareholders, customers and other interested parties can find product offerings by searching AMAZON under these UPC codes B0B1BTNW4Q and B0B2R3D2TS or clicking this link: Amazon.com: RollsChoice Adhesive Pen (25, 1ml): Office Products Rolls Choice™has a pending trademark with the USPTO under the application number 972978083. SOCIAL MEDIA STRATEGY: Rolls Choice™ has over 80,000 social media followers which will be introduced to ADHC social media platforms on Twitter, Instagram, Facebook, and TikTok. This relationship will establish a very strong presence, providing brand awareness to potential customers and shareholders as the Universal Wellness/Rolls Choice™ business relationship develops and revenues grow. About Rolls Choice™: Website: www.Rollsschoiceadhesive.com Email: rollschoicerepresentative619@gmail.com Twitter: https://www.twitter.com/rollschoice Instagram: https://www.instagram/rollschoicadhesivepen Tel: 619-678-6657 Rolls Choice™ is a Southern California based manufacturer, distributer and ecommerce company selling an all-natural Adhesive Glue and application device. The Pens come in 1 ml, 2 ml and 100 pen packs. Rolls Choice™ has significant brand awareness in the cannabis industry and boasts over 80,000 followers on Twitter and Instagram. Over 12,000 adhesive pens have been manufactured and sold. The adhesive is made of Food Grade Premium ingredients. Rolls Choice Adhesive Pen is Flavorless, Colorless, Tasteless and Stainless. It is used to seal cannabis and tobacco rolled products including blunts, joints, cigars and hand rolled cigarettes in a sterile manner allowing for long lasting adhesive qualities. The proprietary brush tip pen is recommended for precision. RC sells direct to smoke shops, dispensaries and direct to consumers through its e-commerce site. Through the companies multi year history sales over 12,000 adhesive pens and been manufactured and sold by Rolls Choice. see (USPTO ROLLS CHOICE 97278083). In addition to the adhesive pen, RC has numerous other cannabis related products being developed that will be introduced as a result of this Acquisition agreement. About ADHC: American Diversified Holdings Corporation (OTC: ADHC) is a publicly traded holding company trading under the ticker symbol (OTC: ADHC). ADHC is currently developing three web-based businesses. http://www.UniversalWellnessHC.com ("UWHC") UWHC is a wellness and lifestyle e-commerce site focused on providing innovative products, news, and the latest healthcare developments. Investor Contact: Ernest Remo Chairman/CEO EMAIL: ernestremo@san.rr.com Tel: 858-259-4534 TWITTER: @ADHCManagement. This Twitter page is the only official Twitter page for ADHC. Information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, involving known and unknown risks and uncertainties that may cause our actual results to be materially different from the performance or achievements expressed. You should not place undue reliance on these statements since they involve known and unknown risks, in some cases, beyond our control. Contact Details American Diversified Holdings Corporation Ernest Remo +1 858-259-4534 ernestremo@san.rr.com Company Website https://rollschoiceadhesive.com/

February 09, 2023 06:00 AM Eastern Standard Time

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North Star Boys Announce 2023 North American Headline Tour and New EP

North Star Boys

North Star Boys (NSB), a leading Asian-American creator group and pop band, is proud to announce their 28-city North American headline tour, kicking off in San Antonio, Texas, the home state of three band members. The tour will take the 7-member group from coast to coast, beginning March 22, and culminating the last week of April, offering a chance for fans nationwide to see their dynamic live performance in person. With their unique sound and style, NSB has quickly become one of the hottest rising acts in the music industry. In anticipation of the tour, NSB is also excited to announce the release of their debut EP, "PANIC". Written by NSB Co-Founder, Oliver Moy, the EP showcases NSB's fresh sound and lyrical style, pulling from the group’s personal experiences with a positive and relatable twist. "From starting North Star Boys with my brother, Sebastian Moy, in August 2021 to embarking on our first North American headline tour with our best friends, sharing our music with fans across the country is surreal," said Oliver Moy. "We can't wait to hit the road and bring our new EP to life on stage!" Following the success of their Fall 2022 tour, bringing together thousands of fans in Asia and select cities in the U.S., NSB's North American headline tour is set to exceed expectations. Tickets are available Friday 2/10 by visiting https://www.northstarboys.com/tour/ You can follow NSB on TikTok, Instagram, YouTube, and Twitter Tour Dates Weds, Mar 22 - San Antonio, TX Thurs, Mar 23 - Dallas, TX Sat, Mar 25 - Austin, TX Sun, Mar 26 - Houston, TX Weds, Mar 29 - Orlando, FL Thurs, Mar 30 - Tampa, FL Sat, Apr 1 - Atlanta, GA Sun, Apr 2 - Nashville, TN Mon, Apr 3 - Charlotte, NC Tues, Apr 4 - Washington, DC Thurs, Apr 6 - Philadelphia, PA Fri, Apr 7 - New York, NY Mon, Apr 10 - Boston, MA Tues, Apr 11 - Asbury Park, NJ Thurs, Apr 13 - Toronto, ON Sat, Apr 15 - Chicago, IL Sun, Apr 16 - Minneapolis, MN Mon, Apr 17 - Kansas City, MO Thurs, Apr 20 - Denver, CO Fri, Apr 21 - Salt Lake City, UT Mon, Apr 24 - Seattle, WA Tues, Apr 25 - Portland, OR Thurs, Apr 27 - San Francisco, CA Fri, Apr 28 - Los Angeles, CA Sat, Apr 29 - San Diego, CA About the North Star Boys North Star Boys (NSB) is a leading Asian-American creator group and pop band, founded in August 2021 by brothers Oliver Moy and Sebastian Moy, joined by members, Regie Macalino, Ryan Nguyen, Justin Phan, Darren Liang, and Kane Ratan. Lacking Asian-American representation in the media growing up, NSB yearns to fill that void and inspire the younger generation of minorities and dreamers. Amassing over 55 million followers combined on social media platforms, NSB has cultivated a loyal audience, having released their first fan track “you are my star” and debut single, “SUNSHINE” in 2022. Along with thriving in social media and music, NSB has accumulated over 20 million monthly views on their syndicated Snapchat shows and plans to release 4 additional shows on the platform this year. Through their strong ties with the community and emphasis on culture, NSB will continue to expand their reach across various verticals by advancing their ongoing relationships with major fashion and lifestyle brands. Contact Details North Star Boys Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.northstarboys.com/tour/

February 08, 2023 03:01 PM Pacific Standard Time

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Introducing Astraverse: Black-Led Startup Building The First Play-to-Wear Fashion Metaverse

G2M Digital

Led by a team of energetic, innovative, black designers and digital artists, Astraverse.xyz is on a mission to revolutionise digital fashion experience. By building a virtual world where physical and digital (tech folks call it ‘phygital’) fashion blend perfectly, Astraverse reinvents the way we will stay fashionable in the near future with their 'play-to-wear’ concept where one can win fashion pieces, delivered to their door steps, through their proprietary games. If you were ever hooked on Sims or other games with fashion at its core, you will be familiar with what Astraverse is building. In this universe that the team has created, the possibilities are endless. This gamified retail experience in the metaverse, or what the team has coined “Play-To-Wear'', is here to stay. “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers,” commented Delz Erinle, Founder of Astraverse.xyz. The team is now on a mission to build the first virtual world for gamified retail. Everything happens by jumping into a virtual world with your avatar - with Astraverse, you can now interact with the brands close to your heart, collecting digital coins or landing your hands on mystery boxes from these brands through games and fashion quests found on the metaverse. "It’s the perfect time to things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this," mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse.xyz at the Astraverse2050 launch party last month in Lagos, Nigeria. New Data from Roblox has also illustrated just how big 2022 was for digital fashion on the virtual world platform. In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. The digital dress, which was released for 500 Robux (approximately $5), sold out within hours and were resold for over $5,000 in the following weeks on secondary markets. Industrywide, there is also a sustained interest in gamified digital fashion. Some of the notable collaborations include Ralph Lauren on Fortnite; Burberry on Minecraft; and Blankos Block Party and Dior in Gran Turismo 7. More recently, Calvin Klein opened an online gaming experience with avatar company Ready Player Me — a fitting choice for the brand to begin their phygital offering to their customers. Building since 2020 before the metaverse hype cycle began, the Astraverse.xyz team has made great progress. The Astraverse team has since received grants from Epic Games & Meta, and garnered over 1000 demo testers for the 3 iterations they had conducted at Dcentral Austin, Zebu Live London & NFT London. They also managed to attract a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, KPMG. The team believes strongly in a common goal - to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience. The Astraverse team has since planned for a lot of partnerships in the upcoming years, including a launch with a global retailer that has everyone excited on how gaming and web3 to create a new experience that makes fashion retail more gamified and sustainable. When asked about the next milestone, the team commented to look out for the upcoming release of their 1st Play-to-Wear event - the Astra Mystery Box Challenge, scheduled to launch in February at NFT Paris. For this challenge, Astraverse has partnered with several brands for their players to win their apparels through games on Astraverse. For a more personal touch with the team at Astraverse, tune in to this exclusive executive interview with the core team at Astraverse.xyz and G2M Digital to find out more on what they are building on the ground. Stay updated with the upcoming news from Astraverse.xyz by following their Twitter or Instagram. Contact Details Delz +44 7423 506633 team@thrill.digital Company Website https://www.astraverse.xyz/

February 08, 2023 12:00 PM Eastern Standard Time

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QYOU USA & Chtrbox Merge Influencer Marketing Operations To Expand Global Capabilities

QYOU Media

This release contains a video. If you can't see a video, click the link: TORONTO, LOS ANGELES & MUMBAI February 8, 2023: QYOU Media Inc. (TSXV: QYOU; OTCQB: QYOUF), the fast-growing media group has announced that it will be integrating its worldwide operations headquartered out of USA and India for global creator media solutions. As part of the integration strategy, Glenn Ginsburg, President QYOU, will oversee synergies across the award-winning US and Indian businesses, while Pranay Swarup & Julie Kriegshaber, CEO & COO of Chtrbox move to co-Vice Chairman roles to strategically advise collaboration efforts. Across the US & India, QYOU & Chtrbox have been leading influencer marketing mandates for global companies such as Paramount Pictures, Hasbro, Activision, P&G, HP, Amazon, Spotify, Pinterest and many others who can further benefit from enhanced expertise, cost efficiencies and cross border reach that comes with this integration. Curt Marvis commented, "QYOU’s vision behind our 2021 acquisition of Chtrbox was to become a global creator media powerhouse. Since then, both the India and US influencer marketing teams have independently doubled their business, and we feel confident that with a joint offering across teams will further fuel this growth trajectory.” Glenn Ginsburg added, “Beyond expanding our client list in the QYOU USA team, we are seeing increased demand for pan-regional and global campaigns. With Chtrbox, we can further support our clients with scalable and cost-effective efforts that are relevant and authentic. We are thrilled to tap into the Chtrbox team of over 80 influencer marketing specialists and their extensive creator networks in India, Asia, and around the world.” Pranay Swarup adds, “While Chtrbox has taken up a fair amount of international work already, we are excited for QYOU & Chtrbox to unlock a new layer of global growth together. Under the QYOU Media group, Chtrbox is in great hands and I look forward to staying strategically involved” Chtrbox’s India teams under the leadership of Karan Pherwani & Mrunali Dedhia, co-Vice Presidents, and Darshil Shah, Director ChtrSocial, will work directly with Glenn Ginsburg, President QYOU USA to further drive this integration and growth. About QYOU Media One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV’s and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media’s millennial and Gen Z-focused content reaches more than one billion consumers around the world every month. Experience our work at www.qyoumedia.com, www.theq.tv and www.theqyou.com and www.chtrbox.com. Investor Relations Contact: Dave Gentry RedChip Companies Inc. 1-800-RED-CHIP (733-2447) Or 407-491-4498 QYOUF@redchip.com Join our shareholder chat group on Telegram: http://t.me/QYOUMedia Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Contact Details QYOU Media Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.qyoumedia.com

February 08, 2023 11:30 AM Eastern Standard Time

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