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Swagger Becomes Newest Member of HPL Digital Sport and Cardinal Sports Capital Accelerator Program

Swagger

Swagger, a daily fantasy sports 2.0 platform giving the edge back to the casual player, announced today its appointment into the HPL Digital Sport and Cardinal Sports Capital Accelerator Program. In addition to a capital investment into Swagger, the Accelerator Program will help Swagger raise capital for its next funding round, with a goal of securing upwards of $2 million. Founded in 2021 by esteemed industry veteran and former CEO of YouBet.com and president of Xpressbet.com, Ron Luniewski, Swagger initially raised more than $1 million in an Angel round. Since the official launch of its real-money game in August of 2022 for the NFL season, Swagger has exceeded growth expectations and been revenue positive. With minimal marketing spend, Swagger secured and retained thousands of users while growing its handle 380% throughout the NFL season. “At Swagger, our user base continues to grow because we found a true white space in the market for the casual player. We built our platform with the sole purpose of leveraging prop and parlay gameplay and making the experience easy, entertaining and fun for the end user, where they have a much better chance of winning something every time they play,” said Luniewski. “Our inclusion in the Accelerator Program is the first in a series of future strategic investments we’re excited to share in the coming months. By leveraging the Accelerator Program we’ll be able to better amplify our story and fasttrack the momentum we’ve built for ourselves.” The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. “2022 was not an easy year for any company in the igaming industry, or entrepreneurs looking to raise capital. However, the tightening of the market provided an opportunity for smart founders to sharpen their positioning by providing a refreshed focus on how their products will retain users, drive revenue and why users will want to play on their platform again and again,” said Ed Moed, CEO of HPL Digital Sport. “We’ve seen Swagger’s success out of the gate in generating revenue and retaining users as a model for how startups should approach this market: smart, strategic and methodical. It’s a true testament to Ron’s previous iGaming experience and exits, as well as the exceptional team he’s put around him as to why Swagger is progressing while many startups are stalling out. A lot of strategic partners and investors are already excited to see how Swagger continues this momentum and helps lead this evolution of DFS 2.0.” For more information please visit: https://playwithswagger.com/ ABOUT SWAGGER Swagger is taking a fresh approach to fantasy sports by combining the excitement of Daily Fantasy and the stickiness of slots into a completely unique platform tailored towards sports fans who simply want a real shot at winning. The key is its proprietary payout structure called Prize Boards. Users combine 2-10 player props into a personalized ticket with several cash prizes all at play. Users score points for the picks they hit, winning an instant cash prize based on their scores, not the perfect ticket. This allows the everyday sports fan to play with their gut, knowing that it’s not an all-or-nothing proposition, resulting in higher retention and satisfaction. Contact Details Hot Paper Lantern Mike Adorno madorno@hotpaperlantern.com Company Website https://playwithswagger.com/

March 02, 2023 10:01 AM Eastern Standard Time

News Release

DSG Global introduces new line of golf carts including the SR1 and Shelby

DSG Global

DSG Global CEO Bob Silzer joined Steve Darling from Proactive to share news about the company that is using its GPS systems in power carts to enhance the golf experience. Silzer explained some of the features its clients are using. He also shared with Proactive the move into the golf cart business including the Single Ride carts and the deal the company has done with Shelby. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 01, 2023 02:04 PM Eastern Standard Time

Video

CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

CleverTap

CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and “stickiness” for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer “stickiness” by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape.It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others. These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include: Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week. Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time. Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month. Average time to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days. Session frequency: On average, fintech app users launch their app around 11 times a month. Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week. Average click-through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications. Average click-through rate for in-app notifications: The click-through rate for in-app notifications is 24%, that’s about 3 times more than that of push notifications. Average email open rate: 34% users open emails sent by fintech companies Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps “The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers,” said Jacob Joseph, VP-Data Science, CleverTap. “The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation.” 95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it’s important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus. The report can be downloaded here. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

February 27, 2023 02:51 PM Eastern Standard Time

OYO Saw 20% Jump in Bookings on Presidents’ Day Weekend

OYO

Global travel technology company, OYO’s US operations saw a 23% increase in per available room (RevPar) for the 3-day long Presidents’ Day weekend (18 th – 20 th February 2023) vs Presidents’ Day weekend in 2022 (19 th – 21 st 2022). Nearly 20% more bookings were made for this weekend in OYO hotels across the country vs same period in 2022. Most bookings for this weekend came from New York, Chicago, Atlanta as well as from popular leisure markets like Nashville and Phoenix. Bookings from OYO’s own platform (website & app) grew by 41% as compared to popular OTAs (Online Travel Agents) vs 2022. Presidents Day is observed annually on the third Monday of February. It is a federal holiday celebrated in the honor of George Washington and all those who served as presidents of the United States. Talking about the weekend, Gautam Swaroop, CEO OYO International said, “Presidents’ Day weekend is a very popular mid-winter break across the United States. OYO witnessed a surge in online traffic by ~33% indicating a strong intent to travel. We have also seen a 15% jump in local travel during this period vs 2022. Travel and tourism across the country is on the road to revival and continued uplift in occupancy and RevPar are important indicators of its growth.” OYO offers hotels access to a large base of regular customers through its app and website, and also lists hotels on multiple Online Travel Agents (OTAs) to boost booking demand and, therefore, revenue. OYO’s best-in-class Artificial Intelligence-enabled pricing software automatically drives the best booking prices across all channels, based on room type, seasonality and other factors, therefore, enabling such doubling of revenues. The company also helps ensure great experience for customers, with ease of search and quick booking experience, highly competitive room prices, automated tools such as Artificial Intelligence powered chatbots to quickly resolve customer queries, loyalty programmes and easy refund, if needed. OYO’s USA operation had recently disclosed that it has outpaced the budget hotel segment’s growth in per available room revenue (RevPar) with an 18% rise in 2022 vs pre-COVID year, 2019. The budget hotel segment in the meanwhile, grew by only 6% in the US, according to STR reports. It also witnessed a 46% increase in per room revenue (RevPar) for its hotels since Covid (2020) with the strongest uplift at 64%, recorded during the peak season months of June, July, August vs the same period in 2020. Coastal Oregon, Miami, Myrtle beach, Houston and San Antonio emerged as the destinations with highest RevPar in 2022. Travel recovery was largely led by domestic travel in the US. Disclaimer: Oravel Stays Limited is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares (the “Equity Shares”) and has filed the Draft Red Herring Prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, websites of the Stock Exchanges, i.e., BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively, and is available on the websites of the Global Coordinators and Book Running Lead Managers, i.e., Kotak Mahindra Capital Company Limited, J.P. Morgan India Private Limited and Citigroup Global Markets India Private Limited at www.investmentbank.kotak.com, www.jpmipl.com and www.online.citibank.co.in/rhtm/citigroupglobalscreen1.htm; the websites of the Book Running Lead Managers, i.e., ICICI Securities Limited, Nomura Financial Advisory and Securities (India) Private Limited, JM Financial Limited and Deutsche Equities India Private Limited at www.icicisecurities.com, www.nomuraholdings.com/company/group/asia/india/index.html, www.jmfl.com and www.db.com/India, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the Red Herring Prospectus which may be filed with the Registrar of Companies in the future, including the section titled “Risk Factors”. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision. The Equity Shares offered in the Fresh Issue (as defined in the DRHP) and the Offer for Sale (as defined in the DRHP) have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) and, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Accordingly, the Equity Shares are only being offered and sold (i) within the United States only to “qualified institutional buyers” (as defined in Rule 144A under the Securities Act) in transactions exempt from, or not subject to, the registration requirements under the Securities Act, and (ii) outside the United States in offshore transactions in reliance on Regulation S under the Securities Act and pursuant to the applicable laws of the jurisdictions where those offers and sales are made. There will be no public offering of the Equity Shares in the United States. Contact Details Anupriya +91 97911 63065 anupriya.d@oyorooms.com Company Website https://www.oyorooms.com/

February 24, 2023 09:00 AM Eastern Standard Time

RIPKEN BASEBALL TO DEBUT ALL-RIPKEN GAMES IN 2023

Ripken Baseball

Ripken Baseball today announced it will host the inaugural All-Ripken Games, a platform that will attract the top youth players from across the country to compete at The Ripken Experience® world-class facilities. Players must be nominated by their peers and coaches for the opportunity to train the Ripken Way, compete against elite young athletes, and receive the ultimate Big League Experience. Ripken Baseball is partnering with YTH Sports, a youth sports organization known for its Soccer Youth® brand and All-American Series, to launch the inaugural All-Ripken Games. “Cal and I started Ripken Baseball with a focus on player development,” said Ripken Baseball Co-Founder Bill Ripken. “Over the years, we saw an opportunity to provide a Big League Experience for teams to travel to our world-class facilities, and we’ll continue to excel in that area. With the All-Ripken Games, we are returning to our roots this summer. Our approach to player development is more than just skill. The Ripken Way also focuses on hard work, respect, and sportsmanship.” To be eligible, players must be in high school graduation classes between the Class of 2026 and the Class of 2033 and exhibit an elevated level of baseball knowledge, dedication, sportsmanship, and skill. Participating players will receive All-Ripken uniforms, compete in skills challenges, and play for the ultimate team goal - the All-Ripken Games Tournament Championship. Starting July 27 and continuing through Sept 3, the following complexes will host one series of All-Ripken Games in 2023: July 27-30: The Ripken Experience® Elizabethtown (Kentucky) Aug. 3-6: The Ripken Experience® Myrtle Beach (South Carolina) Aug. 10-13: The Ripken Experience® Pigeon Forge (Tennessee) Aug. 31 - Sept. 3:The Ripken Experience® Aberdeen (Maryland) To nominate and register a player for the All-Ripken Games, parents, coaches, and leagues can visit www.AllRipken.com or email questions to scout@allripken.com. Any participants of The Ripken Experience who are nominated will automatically be selected for the All-Ripken Games. Details about the All-Ripken Softball Games will be announced soon. Families, players, teams, and fans can follow @AllRipken on Instagram, Facebook, and Twitter for the latest information. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big League Experiences while teaching children how to play sports the right way – the Ripken Way. Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience® Aberdeen (Maryland), The Ripken Experience® Myrtle Beach (South Carolina), The Ripken Experience® Pigeon Forge (Tennessee), The Ripken Experience® Elizabethtown (Kentucky), and Cooperstown All Star Village (New York). Ripken Baseball also brings its youth sports experience to satellite locations through Ripken Select Tournaments. Learn more at ripkenbaseball.com. About YTH Sports YTH Sports is the leading marketing agency that focuses on developing new brands that help shape the youth sports industry. YTH Sports is the expert in event creation, branding, social media engagement, and activation. Global brands included on company’s portfolio are Soccer Youth®, All-American Series, All-American Golden Cup, All-American Super Cup, and Summer Nationals. Learn more at ythsports.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://ripkenbaseball.com/

February 23, 2023 09:34 AM Eastern Standard Time

VLASIC PICKLES NAMED OFFICIAL PICKLE OF THE APP AND TITLE SPONSOR OF 2023 CINCINNATI TOURNAMENT

APP

The Association of Pickleball Professionals (APP) has announced a title sponsorship with Vlasic Pickles, the leading American pickle brand 1, to become the Official Pickle of the APP. The agreement makes Vlasic® Pickles the first-ever pickle brand to sponsor an official pro pickleball tour. Pickleball is America’s fastest growing sport, now played by over 36.5 million people across America. As part of Vlasic’s title sponsorship of the 2023 APP tour, pickleball players will compete this season in The 2023 APP Vlasic Classic™. The event will take place on the beautiful riverfront at Sawyer Point in Cincinnati, Ohio, from May 9-14. The tournament will be televised on CBS Sports Network and livestreamed on APPTV. "We are thrilled to partner with the APP to support the pickleball community," says Lucy Brady, President, Grocery and Snacks at Conagra Brands. "Pickleball has grown significantly over the past few years, and we’re excited that Vlasic can be part of it.” The 2023 APP Vlasic Classic™ will be the third USA Pickleball Golden Ticket event of the 2023 APP Tour, granting winners direct passage to the 2023 USA Nationals. The 2023 APP Vlasic Classic™ will feature several of the best pro pickleball players in the world, competing alongside hundreds of amateurs, senior and super senior pros. “We are proud to welcome Vlasic Pickles into the APP family,” commented Tom Webb, APP Chief Marketing Officer. “This is a truly groundbreaking partnership. We are honored the team at Vlasic shares our vision for the sport’s growth and how it can benefit people across America. Not only is Vlasic investing in the APP Tour, it is helping us share our love for the sport with communities far and wide. Pickleball has so many positive attributes, from its fitness and community benefits, to its ability to be a platform for learning. We’re excited to have a partner like Vlasic Pickles to help us bring the sport to audiences across the country." To stay updated on the APP, visit apptour.org, follow the APP via APPTour.org, on Instagram, Twitter, TikTok, Facebook and YouTube. Explore the flavors and varieties of Vlasic Pickles at vlasic.com. 1 Source: IRI US Total MULO 2022 About Conagra Brands Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com. About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@intersportnet.com Company Website https://apptour.org/

February 23, 2023 09:00 AM Eastern Standard Time

U.S. Army Rapper Takes Center Stage

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/cr-uqJDUPfk Most people don't know that there are more than 200 different careers in the Army, including musicians. Endless opportunities await Soldiers who are seeking an opportunity to serve the country while pursuing their passions and finding their purpose. There is no better example of the unexpected career paths for Soldiers than Staff Sergeant Lamar Riddick. As one of the first hip-hop artists in the Army, Staff Sergeant Riddick is an example of how the Army supports the dreams of Soldiers in and out of uniform. “Find out what your passion is. What do you love to do? See if that is available to you in the Army and you can still serve your country doing what you love” Staff Sgt. Riddick told an interviewer with Greensboro, NC station WGHP (Fox). If music is not your passion, the Army also has careers in the fields of science, medicine, technology, engineering, cyber and more. Soldiers also enjoy competitive benefits to help them continue to advance their careers and personal lives, including everything from healthcare, tuition assistance, home buying benefits, and so much more. “The Army has provided a great opportunity to have stability in my life through health coverage, to mental and physical therapy, to my finances. A great thing about the Army is being supported by an organization that also encourages travel and provides the resources. I had the opportunity to spend 26 days in Scotland preforming with the Army Field Band in front of thousands of people, that blew my mind and felt like a dream and I was able to do that through the support of the Army” Riddick added in an interview on WTTG TV in Washington, D.C. “The possibilities are endless” Riddick shared with the audience on Chicago’s WFLD TV. For more information on life in the Army, www.GoArmy.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2023 02:28 PM Eastern Standard Time

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Flagship Collector Brand Tamashii Nations Celebrates Its 15th Anniversary TAMASHII NATIONS WORLD TOUR -TAMASHII NATIONS 15th ANNIVERSARY-

BANDAI SPIRITS CO., LTD.

NEW YORK, US - Media OutReach - 22 February 2023 - Bandai Spirits Co., Ltd. (President and Chief Executive Officer: Nao Udagawa/ HQ: Tokyo Minato Ward) will commemorate its 15 th anniversary in 2023. To celebrate, it will take its flagship collector brand Tamashii Nations on a world tour: TAMASHII NATIONS WORLD TOUR -TAMASHII NATIONS 15 th ANNIVERSARY-. This event will visit five cities across the world, starting with New York (4/28 – 4/30). ▲New York Venue Key Visual Tamashii Nations was first established in 2008, and has produced many well-known brands such as the S.H.Figuarts and Chogokin series. With a rich lineup of high-quality figures, robots, and more, it quickly earned itself a dedicated worldwide following. April 2023 marks its 15 th birthday, and to both celebrate and show its appreciation for all of its passionate fans across the globe, it is launching a world tour. Tamashii Nations will kick off its world tour with its first location in New York, USA from Friday, April 28 th to Sunday, April 30 th. The second leg will be held from Friday, May 26 th to Tuesday, July 18 th in Tokyo, Japan (Akihabara), at its flagship store (Tamashii Nations Store Tokyo). It will be held to Mexico City, Mexico, Shanghai, China, and Paris, France. The New York event will be located in Manhattan’s Grand Central Terminal (Vanderbilt Hall) and Times Square (Duffy Square). The latest figures and robot for popular series such as Dragon Ball series and Mobile Suit Gundam series will be on display. There will also be specially-crafted photo spots, and first-ever reveals of brand-new products. Special commemorative items will also be handed out to visitors, and limited-edition event items will be available for purchase.Lastly, unique content has been planned for each world tour location. We will continue to do our utmost to share the fun and joy of figures and robots with our customers all around the world, and to innovate and evolve. Event Summary ◆TAMASHII NATIONS WORLD TOUR -TAMASHII NATIONS 15th ANNIVERSARY- Commemorative Products *Details on how to purchase these are available on the official website: https://tamashiiweb.com/special/tour/?wovn=en *Prices shown are for Japan only. Actual prices will vary by location. For details, see our official website. ◆Event Attendee Special Gift (One of Several) Event visitors will receive a number of special gifts. Details will be available on our official website at a later date: https://tamashiiweb.com/special/tour/?wovn=en STAGE TAMASHII NATIONS WORLD TOUR -TAMASHII NATIONS 15th ANNIVERSARY- SPECIAL DESIGN A display stand for S.H.Figuarts and other series products. This stand features a special Tamashii Nations 15 th anniversary design. *Gifts and how to obtain them will vary by event location. *Stocks are limited, and distribution will end once stocks run out. Bandai Spirits Collector Brand: Tamashii Nations Overview Established in 2008, Tamashii Nations has produced many well-known product series, such as S.H.Figuarts and Chogokin. With a rich lineup of quality figures, robots, and more, it has earned itself a worldwide following. Today, it continues to expand its global outreach. Official website (Tamashii Web): https://tamashiiweb.com/ Tamashii Nations World Tour Official Site: https://tamashiiweb.com/special/tour/?wovn=en Tamashii Nations Official Site (Tamashii Web): https://tamashiiweb.com/ Bandai Spirits Corporate Home Page: https://www.bandaispirits.co.jp/ *Information contained in this press release is current as of February 22 nd, 2023, but may change without prior notice. *Images contained in this press release may differ from actual products. *This event and all products therein are intended for ages 15+. Contact Details Bandai Spirits Co., Ltd. Collectors Toy Department Sakuma c-sakuma@bandai-sp.jp

February 22, 2023 10:00 AM Eastern Standard Time

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Global C-Pop Artist and Fashion Icon Tia Lee makes waves at London Fashion Week

Redhill Asia

LONDON, UK - Media OutReach - 21 February 2023 - Tia Lee (Lee Yu Fen), a global C-pop singer and fashion icon, made waves at the London Fashion Week (LFW) on Sunday (19 Feb) as she arrived at Julien Macdonald’s Fall-Winter 2023 (FW23) show in a stunning one-of-its-kind couture dress and cape, specially hand-picked by the leading British fashion ace himself. Tia’s outfit was then later presented to the world for the first time as part of Julien Macdonald’s FW23 collection show. Tia was specially selected by Julien Macdonald as the only celebrity to be dressed in a Julien Macdonald couture prior to it being presented for the first time in the Julien Macdonald FW23 collection show. Traditionally, the Sunday evening shows during the London Fashion Week are one of the most anticipated shows, of which this prime time slot was given to the Julien Macdonald FW23 collection show. Caption: Tia Lee in a tailored lace slip dress and flowing black chiffon cape, exclusively handpicked from Julien Macdonald’s FW23 collection The breath-taking and delicately tailored couture dress designed by Julien Macdonald for the new FW23 collection was hand-embroidered with crystals. Together with a flowing cape, a pair of glittering heels from Gina and Jessica McCormack jewellery, Tia’s glamourous look outlined a feminine silhouette that celebrates endless female strength and empowerment. Tia was amongst the exclusive international of A-list celebrities who covet Julien Macdonald’s work to be dressed by the King of Glamour, including Beyonce, Rihanna, Katy Perry, Taylor Swift, Jennifer Lopez, Kim Kardashian, Heidi Klum and Naomi Campbell. Caption: Tia Lee at the FROW of the Julien Macdonald showcase L to R: Lorraine Pascale, Dennis O’Brien, Tia Lee, Amber Le Bon On arrival to the Julien Macdonald fashion showcase, Tia was seen in the FROW amongst international A-list celebrities and fashion icons where Julien Macdonald’s FW23 collection was unveiled. Caption: Tia Lee with Julien Macdonald, in couture from his FW23 collection Julien Macdonald was appointed by Karl Lagerfeld as the head designer of knitwear at Chanel at very young age and later in 2001 was appointed as successor to Alexander McQueen as the creative director of the French fashion house Givenchy. He launched his own label in 1997 and swiftly became a leading British fashion designer. Julien received various awards including British Designer of the Year at the Elle Style Awards in 2001, British Glamour’s Designer of the Year and GQ ‘s Womenswear Designer of the year in 2003. He was also nominated at the Olivier awards and awarded an order of the British empire (OBE) in 2004 for his services to the fashion industry. Caption: Tia Lee at Richard Quinn’s FW23 runway show In addition to the Julien Macdonald FW23 collection show, Tia was also invited to a number of top-notch brand showcases of London Fashion Week, such as David Koma, Richard Quinn, Moncler Genius and the ES & Perfect Magazine fashion bash - joining actress Joan Collins, TV presenter Ashley Graham, supermodel Sara Sampaio, British Vogue’s editor in chief Edward Enninful, singers Alicia Keys, Ronan Keating, Pharrell Williams, socialite Lennon Gallagher and many others. As a front row celebrity at the shows amongst other A-listers, Tia’s appearance at London Fashion Week is testament to her stature in the fashion scene as a style icon. Caption: Tia Lee at the FROW of the Richard Quinn showcase L to R: Tia Lee, Sara Sampaio, Ashley Graham In an embroidered coat from his Spring 2023 collection, Tia was spotted alongside supermodel Sara Sampaio, TV presenter Ashley Graham enjoying front row views of Richard Quinn’s latest reveal. Her elegant outfit was further elevated with a teardrop-shaped headpiece from Victoria Grant, suede platform sandals from Jimmy Choo and pearl earrings from Theo Fennel. Caption: Tia Lee with Richard Quinn Tia attended the David Koma FW2023 runway show, her first appearance at London Fashion Week this year. Caption: Tia Lee arriving at the David Koma FW23 runway show A nod to David Koma’s signature body-contouring statement pieces, Tia arrived in a shimmering silver two-piece suit over bomber and boots from his collection. Amina Muaddi's stunning Diamond Chain earrings added shine to Tia's outfit, while Noir Sleek Sunglasses from Gentle Monster were the ultimate statement accessory to finish her look. Caption: Tia Lee at the FROW of David Koma’s FW23 runway show L to R: Tia Lee, Tade, Elodie Russell Tia was also present at David Koma’s invitation only exclusive after party, enjoying the night with David Koma himself, in celebration of the success of the collection’s reveal. Caption: Tia Lee with David Koma Just as styles come and go and clothing evolves, Tia has taken on a metamorphosis of epic proportions from a highly scrutinized artist into a strong independent woman, ready to take on the world. “Goodbye Princess” pays homage to the struggles of life, but ultimately showcases Tia’s determination to rise from the negativity, stereotypes and bias being placed on her. In fact, it is even more iconic because the track is the first ever Chinese song produced by Grammy-Award-winning producer Swizz Beatz, who has previously worked on mega-hits with music icons such as Justin Bieber, Jay-Z and Madonna. In the spirit of female empowerment, Tia launched the #EmpowerHer campaign, and she has used her song as a vehicle to spread awareness for women-centric charities to further their missions. Some of the charities include Beats By Girlz and Women in Music in the United States, Daughters Of Tomorrow in Singapore and Teen’s Key in Hong Kong, all of which are committed to supporting women and girls around the world. One of the highlights was the #EmpowerHerDance challenge, where 16 KOLs across 15 geographies in the world have led the charge in this dance challenge to gain the attention of more than 158m followers globally, to support and empower fellow females. The infectious beat of the song also saw top Grammy-Award-winning female DJ duo NERVO coming onboard in support of the #EmpowerHerMusic campaign, creating an electrifying remix of the record-breaking Goodbye Princess. Together, these female powerhouses around the world have pushed the song to great heights, enabling Tia to become the fastest artist to break 100M views on YouTube with a Chinese pop song. With an empowered mission and vision, redefining her career as a musician and fashion icon, Tia is stepping out of her comfort zone and saying goodbye to her past self. Official press materials: Tia Lee Official Channels: Instagram @leeyufen: https://www.instagram.com/leeyufen/ YouTube: https://www.youtube.com/@tialeeofficial/ Facebook: https://www.facebook.com/leeyufentialee/ Weibo: https://weibo.com/u/1396928042/ About Tia Lee: Tia Lee (李毓芬), is a global C-pop singer and international fashion icon. In addition to being an award-winning musician and setting the record for the fastest C-pop music video ever to achieve a 100 million views, Tia appears frequently at major fashion shows. As a trend-setter, Tia has graced the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle, Marie Claire, and shares her beauty and fashion tips through a number of Vogue’s social media channels. Contact Details Redhall Asia Media Contact +852 6077 7342 global@redhill.asia

February 21, 2023 09:15 PM Eastern Standard Time

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