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Panasonic Introduces New Pan-Tilt-Zoom Camera Series to Elevate Content Creation and Streamline Remote Production Workflows

Panasonic Professional Imaging & Visual Systems

From conferences to church services, from live-event broadcasts to reality TV shows, the past year has seen a significant increase in productions produced remotely. To meet the professional video industry’s expanding need to produce content online and offline, Panasonic System Solutions Company of North America (Panasonic) is introducing a new line of integrated Pan-Tilt-Zoom (PTZ) cameras that deliver superb image quality and efficient streaming for home office, corporate, education and live content creation environments. “It’s important to ensure the right technology exists to support engaging and efficient content creation for audiences regardless of whether they are in person or remote,” said Jim Jensen, senior category manager, remote production systems, Panasonic. “Panasonic is leading the way by offering a new, compact PTZ camera line and a full ecosystem to support end user workflows.” Delivering Stunning Picture Quality and Efficient Operation The company’s new integrated PTZ camera line-up consists of five new models. Three models ( AW-UE40, AW-UE50 and AW-UE80 ) are compact, dome shaped and offer a new direct drive system for precise, accurate panning and zooming and to assure quiet operation (NC25* or lower), so they can be installed in virtually any video shooting situation. The new 4K models also combine a best-in-class 74.1-degree viewing angle and a 24X optical zoom to capture the entire space from the back of the room. Outputs include 3G-SDI (UE80 and UE50 only), HDMI and IP for the flexibility to integrate with a variety of workflow infrastructures. In addition to RTMP and RTMPS streaming, the UE80/UE50/UE40 also support NDI®|HX2 and SRT to assure stable and safe video streaming. As the top-of-the-line model, the UE80 offers exclusive features including 4K 60p resolution; high bandwidth 100Mpbs NDI for transmitting high-quality, low latency video; and FreeD protocol support for incorporating realistic virtual studio sets and elements into remote productions. Supporting High Quality Streaming in Remote Work and Education Environments As professionals continue to work from home and find their web cameras to be insufficient for long-term use, the new AW-HE20 and AW-UE20 PTZ cameras offer an affordable solution for companies looking to support remote employees with high quality video streaming. Perfect for small offices, huddle rooms, and home offices, the HE20 features Full HD, while the UE20 supports 4K/30p providing users with options for HD or 4K picture quality. Sporting a new design, the HE20 and UE20 feature a wide 71-degree viewing angle, a 12x optical zoom and outputs include SDI, HDMI, USB and IP for increased compatibility in corporate and education environments. New Accessories Streamline Live Production Workflows Panasonic has also announced the release of the AV-UHS5M6G NDI I/F unit for the compact AV-UHS500 SDI/HDMI live switcher. This new unit will enable the UHS500 12G/3G SDI switcher to support high quality, low latency video transmission of NDI and NDI|HX. It also provides direct IP connectivity to NDI enabled computers and video devices, reducing setup time and facilitating remote production of live video in temporary venues and other event spaces. Panasonic is also releasing the new AK-HRP1010GJ studio remote operation panel to succeed the popular AK-HRP1000GJ remote operation panel for its AK- series of studio cameras and select PTZ and camcorders. The AK-HRP1010GJ features key improvements including an LCD touch panel and simplified menu structure for easier navigation and operation, a nine-pin D-sub connector for easier system integration and SDXC SD card slot for increased compatibility. On Wednesday, November 10, 2021 at 1pm ET, Panasonic is hosting a virtual event, “The Future of Remote Production,” which will preview its new line of 4K and HD SRT-enabled PTZ cameras and remote production accessories. To register for the event, visit: https://na.panasonic.com/us/event/2021-future-of-technology-webinar To learn how Panasonic’s comprehensive PTZ camera line and software can elevate your live content creation while providing a more flexible workflow, visit our website: https://na.panasonic.com/us/provideo *Surveyed by Panasonic About Panasonic System Solutions Company of North America Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes -- for our customers and our customers' customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic's business products and solutions visit: https://na.panasonic.com/us/audio-video-solutions. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at http://www.panasonic.com/. Connect with Panasonic Professional Imaging & Visual Systems: Twitter, LinkedIn, Facebook, YouTube Connect with Panasonic North America: Twitter, LinkedIn, Facebook, YouTube Contact Details Racepoint Global for Panasonic Amanda Clardy +1 919-439-8037 PanasonicVisual@racepointglobal.com Jim Wickizer Panasonic +1 201-360-7189 Jim.Wickizer@us.panasonic.com

October 12, 2021 09:00 AM Eastern Daylight Time

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Panasonic Announces Agile I/O Feature for KAIROS Platform to Enhance Live Productions

Panasonic Professional Imaging & Visual Systems

Panasonic System Solutions Company of North America (Panasonic) today announced the development of Agile I/O, a new feature to its KAIROS IT/IP video processing platform to provide AV professionals with additional input and output capacity to create larger and more complex productions. Available in early 2022 as a free upgrade, the feature expands the platform’s capacity, unlocking more ways to enhance live productions with the same hardware. Equipping customers with the power to bring unconstrained creativity to life, Panasonic provides a tailored solution with KAIROS that fully and seamlessly integrates with existing infrastructure and future technology to push the boundaries for immersive experiences. The new software upgrade will allow KAIROS to more efficiently utilize the 100Gb ST 2110 network and other KAIROS Core inputs and outputs by better management of network bandwidth. This can provide users with additional sources for HD and 4K content and access to more connected sources in the multi-view. “Whether it’s a three-camera production operated by a novice or an international media event crafted by an A-list technical director, today’s AV projects demand an all-purpose, easy-to-use live platform that’s flexible and easily integrates sources from anywhere, in any format, on any screen without rigid hardware constraints,” said Mike Bergeron, senior category manager, production systems, Panasonic. “KAIROS and the new Agile I/O function are testaments to Panasonic’s commitment to becoming a true partner for production professionals operating at all levels. The future-proof system is designed to work with legacy solutions to capitalize on previous AV investments, and scale as needed to support technologies not yet imagined, all while enabling professionals to create memorable live productions for both live and remote audiences.” The KAIROS next generation live production platform enables AV professionals to flexibly scale up-and-down deployments for any level of need or complexity by supporting seamless broadcasting on numerous devices and feeds, in any source, format, scale, screen and mix, aiming at no loss of quality. More than a switcher, the platform can also perform routing and screen management functions. With multiple screen layouts built through one simple interface, KAIROS helps AV professionals elevate experiences for both live and virtual productions. Ideal for AV consultants, designers and integrators, KAIROS offers a future-proofed, customizable solution that supports any type of live production scenario for markets such as house of worship and corporate. For churches, KAIROS elevates worship services by managing multiple displays and screens that show various views of the service to captivate both in-person and remote congregants alike. For corporate environments, KAIROS ensures natural real-time conversation during employee annual meetings with a remarkable one-frame latency on premises by enabling AV source connections and screens across multiple meeting rooms, locations and even home offices. Panasonic offers a variety of audio and visual solutions and services, including studio cameras, projectors, video walls, displays, microphones and engineering services that integrate with and support KAIROS to provide a holistic solution for AV professionals. On November 4 at 1:00 pm ET, Panasonic is hosting a virtual event, “The Future of Video Switching & Processing,” which will explore the unique benefits of KAIROS, and preview the new Agile I/O software. To register for the event, visit: https://na.panasonic.com/us/event/2021-future-of-technology-webinar For more information about KAIROS, visit https://na.panasonic.com/us/KAIROS. To learn more about KAIROS Family Solutions for House of Worship, visit https://na.panasonic.com/us/kairos-family-solutions-house-worship. For details about KAIROS Family Solutions for Business, visit https://na.panasonic.com/us/kairos-family-solutions-business. About Panasonic System Solutions Company of North America Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes -- for our customers and our customers' customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic's business products and solutions visit: https://na.panasonic.com/us/audio-video-solutions. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at http://www.panasonic.com/. Connect with Panasonic Professional Imaging & Visual Systems: Twitter, LinkedIn, Facebook, YouTube Connect with Panasonic North America: Twitter, LinkedIn, Facebook, YouTube Contact Details Racepoint Global for Panasonic Amanda Clardy +1 919-439-8037 PanasonicVisual@racepointglobal.com Panasonic Jim Wickizer +1 201-360-7189 Jim.Wickizer@us.panasonic.com

October 12, 2021 09:00 AM Eastern Daylight Time

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Steven Canals to Keynote 2021 NALIP Latino Media Fest – October 13th – 14th

NALIP

The National Association of Latino Independent Producers (NALIP) announced the second virtual edition of their annual Latino Media Fest, a 2-day celebration of Latinx industry talent taking place on their virtual platform LatinoMediaFest.com from October 13th-14th, 2021. The Latino Media Fest will feature exclusive screenings, panel discussions with industry leaders, mentorship sessions, and the star-studded Latino Media Fest Awards – which aims to recognize and celebrate the work that Latinx creatives have done this past year. The annual Latino Media Fest brings together filmmakers and industry professionals to celebrate the best U.S based Latinx content across all media platforms: narrative short films, TV/streaming pilots, digital content, and documentary shorts. In one of the most exciting events of the year for the Latinx creative community, NALIP hopes to showcase the best U.S.-based Latinx content and uplift the Latinx creatives within the industry. Some of this year’s speakers include Gloria Calderon Kellett, Steven Canals, Al Madrigal, Anjelah Johnson-Reyes, Carla Hool, and many more. “NALIP is thrilled to showcase and celebrate the next wave of Latine content creators and their breakthrough work at this 2-day virtually-held festival,” said NALIP’s Executive Director, Benjamin Lopez. “This year, we will position content that has been incubated by NALIP with said creatives, provide attendees a great selection of impactful conversations, and ultimately, bring together a community of passionate professionals who are committed to building sustainable BIPOC inclusion in the industry.” Comcast NBCUniversal Telemundo will serve as the Presenting Sponsor of the 2021 Latino Media Fest with additional sponsors including Sony Pictures Entertainment, A+E Networks, Endeavor, 3Pas Studios and more. Through coming together with industry leaders, NALIP hopes to achieve long-lasting change and bring upon higher visibility to the talent present within the Latinx community. “Comcast NBCUniversal Telemundo has a long history of supporting platforms like the Latino Media Fest, which gives visibility, resources and opportunities to Latina and Latino creatives on the rise. It truly is a celebration and showcase of inclusion for the community and the allies who collaborate to advance the pipeline of Latina and Latino storytellers in our industry,” said Sal Mendoza, Vice President, Diversity, Equity & Inclusion, NBCUniversal Media, LLC. Fest passes are now available at www.LatinoMediaFest.com. The latest programming details are announced via NALIP’s social media: Twitter (@nalip_org), Instagram (@nalip_org), and Facebook (Nalip Org). ABOUT NALIP The National Association of Latino Independent Producers (NALIP) is an established nonprofit organization that addresses the professional needs of Latinx content creators and industry professionals. NALIP stands as the premier Latino media organization, addressing for 20 years the most underrepresented and the largest ethnic minority in the country. NALIP’s mission is to discover, promote and inspire Latino content creators and diverse voices across all media platforms. NALIP serves the needs of diverse content creators including producers, performers, writers, directors, and industry professionals through events and programs such as the NALIP Media Summit, Latino Media Market, Latino Media Fest, Diverse Women in Media Forum, and Latino Lens Incubators. To learn more, visit nalip.org. Contact Details Paulette Kam pk@initiativepr.com Company Website https://www.nalip.org/

October 11, 2021 12:21 PM Eastern Daylight Time

Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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Osmo’s Halloween Sale Turns Learning Into A Fun Treat!

Osmo

Palo Alto-- Osmo announces a Halloween sale that turns learning into a fun treat for kids ages 3 to 10+. From 10/10 through 10/16, save 25% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, BestBuy & other retailers. Kits and games on sale through PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and games on sale through Amazon include: Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad + Case for iPad (base included) Math Wizard and the Secrets of the Dragons (iPad base included) Math Wizard and the Secrets of the Dragons (Fire base included) Math Wizard and the Magical Workshop (iPad base included) Math Wizard and the Magical Workshop (Fire base included) Math Wizard and the Amazing Airships (iPad base included) Math Wizard and the Amazing Airships (Fire base included) Math Wizard and the Enchanted World Games (iPad base included) Math Wizard and the Enchanted World Games (Fire base included) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess for iPad & Fire Tablet (base required) Super Studio Disney Frozen 2 for iPad & Fire Tablet (base required) Pizza Co. for iPad (base included) Detective Agency for Fire Tablet (base included) Monster for iPad & Fire Tablet (base required) Genius Tangram for iPad & Fire Tablet (base required) Genius Words for iPad & Fire Tablet (base required) Genius Numbers for iPad & Fire Tablet (base required) Little Genius Sticks & Rings for iPad & Fire Tablet (base required) Little Genius Costume Pieces for iPad & Fire Tablet (base required) A full list of deals, including Amazon exclusives, can be viewed at Osmo’s Amazon store. Bundles on sales exclusively at PlayOsmo include: Math Wizard Bundle Pretend Play Bundle (Digital) Literacy Bundle Super Studio Artist Bundle A full list of deals at PlayOsmo.com can be viewed here. A full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

October 10, 2021 06:00 AM Pacific Daylight Time

MY.GAMES Venture Capital invests in three new studios

MY.GAMES

MY.GAMES Venture Capital, the investment arm of MY.GAMES, invested in three new partners: VOX, Tworogue Games, and Wideview Games. The total investments in the three studios amounted to around $3 mln. In all three deals, MGVC acquired minority stakes in the studios with options to purchase control later. The total money invested since MGVC was founded in 2017 has now exceeded $20 million according to the InvestGame platform. “We look at the market as a whole and invest in studios that work in genres with high reach and revenue potential. At the same time, we specifically focus on genres that we do not yet have in the MY.GAMES portfolio, which could significantly expand our expertise. One of our development goals is to diversify the gaming portfolio to the fullest with the possibility of further integrating the partner studios’ products into the group’s single ecosystem,” Executive Producer at MGVC Nikita Matsokin said. Tworogue Games was founded in Moscow and currently has 17 employees. The core team was formed back in 2016 and has been working together for five years. The studio is developing a mid-core mobile free-to-play hero collector RPG. Tworogue Games plans to create a unique experience in the battlers genre using new combinations of core gameplay and progression. The game is planned for release in 2022. WideView Games studio was founded in 2016 in Minsk. The team of 20 professionals has extensive experience in mobile development. Their Tamadog project was named Apple's Game of the Year in the category Tech & Innovation — AR: Russia. The studio is developing two mobile casual F2P games scheduled for next year’s release. WideView Games experiments with gameplay and meta-mechanics to create a unique and engaging gaming experience for casual audiences. VOX studio was founded in 2020 in Moscow. The studio with 16 employees is working on the VOX app for voice dating. To date, VOX has more than 14 million voice recordings or 8.5 years of listening to voice messages, more than 3 million formed couples, about a dozen tested hypotheses. Voice communication is unique in a way it offers greater immersion in communication for the participants, as well as greater interactivity. For MGVC, investing in VOX means expanding its investment areas with a possible future synergy of the group’s entire product portfolio. According to InvestGame, in the first half of 2021, MGVC entered the list of top 15 largest investment funds in the world. Over four years since its foundation, MGVC has consolidated 8 studios — the division's portfolio now includes more than 40 studios in total. About MY.GAMES: MY.GAMES is an international gaming brand developing, publishing and licensing games across the globe. MY.GAMES comprises 12 regional offices in Russia, Europe and the US, over 1,800 staff, and 14 in-house development studios creating titles and gaming services for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Rush Royale, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Contacts for press: Dmitrii Lazarev PR International Corporate PR Manager, MY.GAMES Dmitrii.Lazarev@corp.my.com Stefano Petrullo Renaissance PR stefano@renaissancepr.biz Contact Details Emily Britt +44 7530 081191 emily@renaissancepr.biz Company Website https://mgvc.com/en

October 08, 2021 09:01 AM Eastern Daylight Time

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Why Women Are Driving Mobile Gaming’s Popularity and Competition Worldwide

YourUpdateTV

Mobile gaming has shot to the top of the video game industry, now representing 60% of the market, and growing. While the traditional video games industry still remains a male-dominated category, one of the fastest growing segments in mobile gaming is growth largely being driven by women, who love to compete. According to Skillz, the leading mobile games platform that powers over two billion tournaments every year, nearly 60% of players on its platform are female. What’s more, 64% of women today say they prefer mobile games over other platforms. Skillz mobile games platform that’s accessible to everyone, connects players in fair, fun and meaningful competition, with the chance to win world-class prizes in the games they love to play. Skillz offers hundreds of FREE casual mobile games across a variety of genres such as puzzle, board, word games, and more. The company recently introduced Big Buck Hunter: Marksman, a new competitive mobile game based on an iconic arcade franchise that women have been playing and competing on for over two decades. In celebration of its release, a two-day live and virtual Skillz-powered Mobile Division Tournament featuring the Big Buck Hunter: Marksma n game will debut at this year’s 14th Annual Big Buck Hunter World Championship being held October 1-2, 2021 in Chicago. Players of all skill levels around the world can compete for a chance to win a $5,000 grand prize. The Big Buck Hunter World Championship draws the best Big Buck Hunter arcade game players competing in an epic two-day double-elimination tournament for a piece of the $100,000 prize. Over 20,000 Big Buck Hunter players attempted to qualify for the tournament this year. During a nationwide media tour on September 29 th, in conjunction with YourUpdate TV and D S Simon Media, Sara Erlandson, a four-time Big Buck Hunter World Champion and George Petro, Founder of Play Mechanix and developer of one of the most popular games women love to compete and play discussed: How mobile gaming is evolving as a major growth category. What is the motivation driving women like Sara Erlandson to become avid mobile gamers and more importantly, inspiring them to compete professionally. What makes mobile gaming so appealing, especially for women, and how can players compete with free apps like Skillz competitive mobile games platform. The thriving social community and camaraderie behind the Big Buck Hunter video game franchise, comprising millions of fans around the world who travel far and wide every year to compete. What’s happening both live and virtually at this year’s 14th annual Big Buck Hunter World Championship October 1-2. How can gamers participate, get involved, and find out more information. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 30, 2021 10:35 AM Eastern Daylight Time

Joe Belliotti Appointed as CEO of MassiveMusic North America

Songtradr

MassiveMusic announced today the appointment of Joe Belliotti, former Head of Global Music at The Coca-Cola Company, as CEO of MassiveMusic North America. The leading global creative music agency, which helps the world’s most renowned brands become more strategic and effective with the emotional power of music and sound, gains a highly-skilled music industry and marketing leader. The hire of Belliotti comes after the recent acquisition of MassiveMusic by Songtradr, the largest B2B music licensing platform in the world. The deal, which has had MassiveMusic leading Songtradr’s B2B Music Services division since June 2021, brought together state-of-the-art music licensing technologies with best-in-class creation of bespoke music and strategy for brands and agencies. With more than 20 years of experience helping brands drive business value and shape culture, Belliotti will further strengthen MassiveMusic’s leadership team. The music agency of record also looks to tap into the growing demand of US brands that want to stand out in the current crowded marketplace. Belliotti has vast experience in architecting and leading global scalable strategies, partnerships and initiatives. During his time at The Coca-Cola Company, he was responsible for working on global campaigns including the FIFA World Cup, the Olympic Games, Share a Coke and a Song, Product (RED) and the American Music Awards. While leading both the New York and the Los Angeles offices, Belliotti will be focusing on maximizing MassiveMusic’s potential in North America. Together with his team, he will support and partner with brands by: Amplifying brand content and experiences through bespoke music Driving brand strategies through music partnerships Building equity through sonic branding and voice design Providing global music licensing services Speaking of his appointment, Joe Belliotti, now CEO of MassiveMusic North America, says: “Brands today see that having a data-informed strategic approach to music and sound gives them a competitive advantage in building relationships with audiences, driving business and shaping culture – and rightly so. There is no other music agency in the world like MassiveMusic: I first saw their unique offering, reach and expertise while in my role at Coca-Cola. That’s why I am beyond excited to lead a team of undeniably talented music experts and brand builders. Our ultimate goal is to continue to simplify the complexities of music and sound for CMOs, brand teams and their agency partners, and help them create impact.” Hans Brouwer, CEO and Founder of MassiveMusic, adds: “MassiveMusic’s growth has been driven by our mission to help brands and agencies elevate their stories through the power of music and sound but, most importantly, by the employees themselves. Call me biased but I’ve never seen such a committed group of people. With Joe Belliotti now officially on board as CEO of MassiveMusic North America, I am confident that we will continue to expand our track record as the leading music and sound partner for the world’s most innovative and iconic brands and agencies.” Throughout his impressive career, Belliotti has worked with hundreds of artists, from emerging talent to renowned music icons such as Queen, Drake and Janelle Monae to name a few. He has also been recognized by Billboard magazine multiple times on the ‘Power 100’ and ‘Branding Power Players’ lists, respectively the most influential people in music and branding. Most recently, he co-founded The Music Division, an outsourced music department working with emerging and established brands. Since 2000, MassiveMusic has been developing a strong, international footprint with seven offices around the world – with MassiveMusic New York opening in 2005 and Los Angeles opening in 2008 – supporting each other in an open and collaborative way. MassiveMusic continues its plan for international growth by expanding its team and partnering with additional brands in the US, after working for brands such as Apple, Colgate, Oreo, Dr Pepper, Visible, Nike and Heineken. Images: https://we.tl/t-KYaXbVjxXy MassiveMusic is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumour has it they also throw a massive party every once in a while. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://massivemusic.com/

September 29, 2021 11:01 AM Eastern Daylight Time

J Alvarez Headlines NuestroFest Hispanic Heritage Month Broadcast and Livestream Event Hosted by Natti Natasha this Saturday

Brilla Media

-- NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on stage of the North Beach Bandshell on 73rd and Collins Avenue from 8 -11 pm free -- -- Los Wizzards will Debut New Album ‘Spanglish Love’ at the In-Person Live Event -- Organizers of NuestroFest today announced that J Alvarez will headline the stellar music lineup of its Oct. 2nd Hispanic Heritage Month broadcast TV and live stream event that is being hosted by Reggaeton superstar Natti Natasha. Presented by the Greater Miami Convention and Visitors Bureau, the virtual event will also feature a free, in-person viewing party and concert from 8 to 11 pm EST in the North Beach Bandshell featuring Latin Funk sensation Los Wizzards, who will launch their new album, “Spanglish Love”. Produced by Atlantino and Brilla Media, the virtual part of the event features a jam-packed line-up of iconic and emerging Latin music artists, mixology segments, comedy, and other creative surprises. “We’re honored to have Natti Natasha, the pride of Santo Domingo, as the host of this inaugural Hispanic Heritage Month show,” said NuestroFest co-executive producer Ralph Paniagua. “Natti is the first female Reggaeton superstar to host one of our national pop culture festivals and her presence alone elevates the line-up.” Natti’s appearance coincides with the launch of her brand-new album, Nattividad. Other talent performing at the event include: Latin Legend Richie Ray; Anna Dominguez; Artefacto; Bryanne; Hemir; Chrissie-I-EECE; David Kada; Guillermo Roude; Isairis; JawnDarko; Soleil; Julito Alvarado; Leo Aether; Luis Gonzalez; Solo Fernández; and William Cepeda. Sponsored in part by the upcoming film “Dune” (in theaters and on HBO Max October 22), NuestroFest will also include mixology segments from Hey Bartender’s Gustavo Rojas and Spirit & Spoon’s Karl Steuck. Award-winning director Efrain Gonzalez is producing a series of historic music segments about how Miami has given the world many grooves ranging from the Miami Sound Machine and Marc Anthony to Willy Chirino and the Bee Gees. In addition, NuestroFest is collaborating with the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue on Miami Beach from 8-10 pm free for all music lovers. Los Wizzards are performing from 10 to 11 p.m. Atlantino and Brilla Media have already produced five of the pandemic’s most prominent U.S. Hispanic virtual festivals, including the recent Cinco de Mayo LA Virtual Festival, Altísimo Live, which was a PRWeek 2021 finalist for the Best Multicultural Marketing Campaign of the Year, the 116th Street Fest and last year’s Calle Ocho Live. Where to View the Broadcast and Livestream NuestroFest will enjoy major national and regional media, digital and OTT views thanks to distribution partnerships with VME TV Network, VivaLive TV, Tarima TV Network, Bronx Net, MEGA TV Miami, Maria Marin Live, and the Bean & Chisme Show. In - Person Viewing and Live Performance NuestroFest is collaborating with the City of Miami Beach Hispanic Affairs Committee and the Rhythm Foundation to broadcast the Virtual Festival Live on the 25’ Stage Screen at the North Beach Bandshell on 73rd and Collins Avenue in Miami Beach from 8-10 pm on Saturday October 2. Admission to the Bandshell is free with the support of Miami Dade County Commissioner Eileen Higgins. RSVP can be done at www.northbeachbandshell.com Other Production Partners Additional media and production partners of NuestroFest include Latinx Newswire; Dustelli Music; Eddie Lopez; Heather Lopez, and Lynda Thorn. Award-winning broadcaster and producers Richy Miranda-Cortese and Ralph Paniagua will direct the broadcast with Efrain Gonzalez as the Master Editor. About Atlantino LLC Over the past 35 years, Ralph and Joseph Paniagua have built Atlantino, a minority-owned company, into a powerhouse sponsorship and activations organization for Latino sports, entertainment, experiential, and digital. Through Atlantino, they have spearheaded Fortune 100 brand activations with Major League Baseball programs, the Roberto Clemente Brand, and more recently Golden Boy. In 2020, with the Covid-19 pandemic canceling many major Latino events, Atlantino pivoted to co-produce the 116 Street Festival, Calle Ocho Festival, and the Dominican Days at the Ballpark at 18 MLB stadiums reaching millions of viewers. And through 2022, Atlantino will produce a series of Virtual content promoting the Baseball Icon Roberto Clemente. About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed media. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Brilla Creative (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and livestreams), and Brilla Purpose (social good). Source ( LATINX NEWSWIRE ) Contact Details Angela Sustaita-Ruiz +1 305-321-5002 angela.sustaitaruiz@brillamedia.com Company Website https://www.nuestrofest.com/

September 29, 2021 10:15 AM Eastern Daylight Time

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