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Cyvatar Named Finalist in Computing Security Excellence Awards 2021

Cyvatar

Cyvatar today announced that it has been chosen as a finalist in Computing’s Security Excellence Awards 2021 for the Small and Medium Enterprise (SME) Security Solution Award. Computing celebrates the achievements of the IT industry's leading security companies, solutions, products, and personalities that keep every other part of the industry operating. Award categories include product- and project-related recognition, organizational achievements, and accolades for outstanding individual success. Computing selected Cyvatar for its cybersecurity-as-a-service (CSaaS) platform, designed with SMEs in mind. SMEs are increasingly at the mercy of ransomware attacks, phishing scams, and other cyber threats, but unlike larger orgs, most SMEs don’t have the budget or expertise to invest in comprehensive in-house security programs. Moreover, they struggle to show value from the security tools they do buy. Cyvatar CSaaS democratizes cybersecurity, making the best protection accessible and affordable for any SME regardless of budget, even if they have no cybersecurity expertise in-house. Customers can select the membership and pricing that meet their desired business outcomes in seconds; a freemium model ensures they can achieve tangible results fast with no out-of-pocket costs--an industry first. And they can cancel anytime--another industry first. “We don’t throw technology over the wall and expect our customers to figure it out themselves the way many product companies do,” said Corey White, Cyvatar co-founder and chief executive. “We deliver all three pillars of cybersecurity—the teams, technology solutions, and best practices—to SMEs that would not otherwise be able to implement them. Our subscription model ensures they don’t end up buying solutions they can’t use or don’t need, and our platform lets them see at a glance what’s going on in their environment to give them the best cyber prevention available.” Cyvatar offers its proprietary ICARM™ (install, configure, assess, remediate, maintain) methodology to deliver smarter, more efficient solutions, allowing SMEs to achieve security compliance and cyber-attack prevention faster and more effectively. ICARM ensures SMEs won’t get crushed under the weight of too many products, and guaranteed outcomes mean they get maximum value from their technology spend. Choose the Cyvatar membership with the best outcomes for your business today. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert practitioners, market-leading technologies, and proven best practices to guarantee business results. Our approach is rooted in a proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers measurable security solutions for superior compliance and cyber-attack prevention, all bundled into a fixed monthly subscription that members can cancel anytime. Cyvatar is headquartered in Irvine, California, with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar Dan Chmielewski +1 949-231-2963 dchm@madisonalexanderpr.com Company Website https://cyvatar.ai/

October 28, 2021 08:00 AM Eastern Daylight Time

Mirriad Taps Music Industry Veterans to Diversify Music Alliance Brand Partnerships

Mirriad

Mirriad, the leading in-content advertising company that uses AI-powered technology for brands including Conde Nast, Universal and Johnson & Johnson, today announced two new strategic hires: Martin Moor as Vice President and Head of Music & Brand Partnerships and James Goodhall as Head of Music Sales EMEA. Moor and Goodhall join Mirriad following the 2020 launch of Mirriad’s Music Alliance, a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through seamlessly placing brands’ content into music videos and media. “We couldn’t be more thrilled to have such creative and forward-thinking minds such as Martin and James to join us as we expand our Music Alliance initiatives,” said Stephan Beringer, Chief Executive Officer, Mirriad. “As the advertising industry continues to evolve with brands looking for authentic ways to engage with their consumers, we at Mirriad are continually working to present impactful and non-disruptive in-content advertising opportunities that drive brand recognition. These additions to our team will have a tremendous impact on our future success as a company.” As the new Vice President and Head of Music & Brand Partnerships at Mirriad, Moor is responsible for music brand partnership growth within the Americas. Moor began his career at Penalty Records and served as the label’s first Director of Artists and Repertoire (A&R), launching the careers of N.O.R.E, David Banner and to working with multi-platinum artists and Grammy award-winning producers such as Pharrell Williams, Swizz Beats and Kanye West. Moor also led teams at Sony Music Entertainment, serving as Senior Director of A&R Executive for Epic Records. He has worked with leading global brands such as Adidas, Coca-Cola, Visa, Red Bull, Airbnb and Microsoft. Based in New York City, Moor will report to Mark Melvin, EVP, Sales & Brand Partnerships, US, Mirriad. Goodhall joins Mirriad as Head of Music Sales in Europe, Middle East and Africa (EMEA) and is responsible for building out Mirriad’s recently developed Music Alliance program and revenue stream across the region - primarily for the UK, France and Germany. Goodhall brings 20 years of music industry experience in streaming, VOD, marketing, brand partnerships, distribution, A&R and live events to his new role. As Head of Music Sales, Goodhall will closely work with the insights and marketing teams to use evidence-based research to demonstrate the power of in-video advertising to brands. Goodhall’s career began at Amato Distribution where he ran the UK Sales division, moving on to work in successful A&R roles at Sony Music UK and Universal Music. He then worked in commercial positions at EMI Music UK and Warner Music UK, where he managed high-profile music clients Spotify, Deezer, Napster, YouTube and Vevo during his time and launched artist campaigns for the likes of Coldplay, Tinie Tempah, Dua Lipa, Jason Derulo, Gorillaz, David Guetta, Annie-Marie, and helped deliver UK chart history for Ed Sheeran, Jess Glynne, Stormzy and Emeli Sande. Goodhall has also worked with leading brands Google Play, Microsoft, Vodafone and O2. Based in London, he will report to Miles Lewis, CRO, Mirriad. “I’m especially excited to join forces with Mirriad because of the company’s focus on technology innovation and amplifying the multicultural marketplace through the Music Alliance,” said Goodhall. “I’m looking forward to working alongside empowered minority-owned music labels and artists and offering an entirely new way for brands to authentically connect with audiences in a very natural way.” “Mirriad’s exceptional work speaks for itself and I can’t wait to begin my journey centered on music and creativity,” said Moor. “The unique approach of Mirriad's tech-powered fusion of data, AI, cultural reach and limitless creativity opens up a world of possibilities for brands and musicians.” Mirriad’s new Music Alliance program partners with global leading music labels and artists to connect the creatives to Mirriad’s AI-powered tech to find the most relevant context for brands and seamlessly integrate advertisements in relevant content like music videos, which reaches audiences without disrupting or bombarding. Mirriad’s Music Alliance program already worked with placing Tecate (Heineken) in Giovanny Ayala’s music videos and Bushmills into Viceland web series content. For more information about Mirriad, please visit https://www.mirriad.com/ About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

October 27, 2021 09:08 AM Eastern Daylight Time

Velocity Global adds DJ Matt Cassidy as Dance Floor Director

Velocity Global

Cassidy responsible for vibe creation for growing global team Cassidy to play company’s annual party this week in his hometown of Denver Cassidy featured in lineup for Icelantic’s Winter on the Rocks in January Velocity Global officially named DJ Matt Cassidy as Dance Floor Director as the company makes final preparations for its annual party this week. Cassidy is responsible for vibe creation for the company’s growing global team of more than 400 people across six continents. He reports to Sam Warren, recently promoted to Chief Fun Officer, or CFUNO. “We’re thrilled to officially welcome Matt to the Velocity Global family. Matt’s contributions to Velocity Global’s Fun department over the past three years established him as an instrumental member of the team,” said Warren. “Matt embodies what the company does every day — serves up smiles and delivers unforgettable experiences.” Cassidy is a native of Denver which also serves as corporate headquarters for Velocity Global, a remote-first company. Cassidy shares the company’s passion for global influence, often mixing international beats into his repertoire. This week, Velocity Global welcomes team members from around the globe to Denver for an event to celebrate its employees and their contributions to the company's growth, including two acquisitions this year. The event will follow strict protocols including vaccination requirements and COVID-19 testing. “The dance floor has grown immensely over the past three years as the company takes off,” said Cassidy. “I’m honored to officially be part of the family and to continue to focus on how to have fun amidst hard work and tremendous success.” DJ Matt Cassidy will open for global DJ and record producer, Diplo, at the 10th annual Icelantic's Winter on the Rocks on January 28, 2022, at Red Rocks Amphitheater. Velocity Global is a presenting sponsor of the upcoming event that Cassidy has played for the last seven years. Stream music from DJ Matt Cassidy here. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 27, 2021 07:01 AM Mountain Daylight Time

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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

News Release

Seattle’s Climate Pledge Arena makes history

Amazon

For B-roll assets: https://vimeo.com/638111701/a12df2c060 Climate Pledge Arena officially opens its doors on Friday, October 22 with a performance by Coldplay, appearances by special guests, and a series of special events throughout the weekend. In June 2020, when Amazon announced that the company secured the naming rights to the iconic Seattle arena—home of the NHL’s Seattle Kraken and WNBA's Seattle Storm. Amazon decided to name it Climate Pledge Arena, in honor of The Climate Pledge, a commitment co-founded by Amazon and Global Optimism in 2019. The Pledge is a rallying call for action—for companies and other organizations to commit to net-zero carbon by 2040, a decade ahead of the Paris Agreement. The opening is historic, as Climate Pledge Arena aims to set a new sustainability bar for the sports and events industry, and we hope others are inspired to join us in the ongoing fight against climate change. Building a net-zero carbon certified stadium The project began in early 2017, when the City of Seattle issued a request for proposal to redevelop the historic arena at Seattle Center and entered into an agreement with Oak View Group. Over the past three years, designed by Populous and Rockwell Group and under the guidance of Mortenson, engineering and construction firsts have been achieved. The 44 million pound roof was held up by temporary steel columns while the brand new arena was constructed underneath, doubling the square footage. With a significant investment from Amazon and Oak View Group, Climate Pledge Arena is expected to be the first net-zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry. The all-electric operations will be powered by 100% renewable electricity—from on-site solar panels and off-site renewable energy. The stadium will use reclaimed rainwater stored in the ice system, a concept called “Rain to Rink,” to create the greenest ice in the NHL. The original 44-million-pound roof from the previous KeyArena was reused in the construction—to significantly reduce the embodied carbon of the building. The arena’s food program will be led by executive chef Molly DeMers and will be sourced locally and seasonally to support regional farmers and producers; all viable unused food from events will be donated to local community food programs. Using technology to create a fast, convenient and contactless experience for guests In four stores throughout Climate Pledge Arena, Amazon’s Just Walk Out technology and Amazon One will be used to make the in-arena food and beverage experience more efficient and cut wait times, so guests can get back to the game or performance faster. Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature. Guests will be able to visit four Just Walk Out-enabled stores inside Climate Pledge Arena to purchase food and drinks without stopping to checkout. All they need to do is insert their credit card at the location’s entry gates to shop, or hover their palm over an Amazon One device to enter. Once inside, guests can take what they want and then just leave after they’re done shopping. As they shop, Just Walk Out technology determines what they take from—or return to—the shelves, and the credit card they inserted or linked to their Amazon One ID will be charged for items they took after they leave the store. If a guest is new to using the Amazon One palm recognition service, they can enroll in less than a minute at any of the Amazon One enrollment kiosks located near the Just Walk Out technology-enabled stores on the arena’s main and upper concourses. Supporting local residents and organizations Seattle Kraken and Storm tickets will also double as free public transit passes to promote public transportation use for attendees, including the use of the refurbished Seattle Monorail. One Roof Foundation and Climate Pledge Arena—in collaboration with Amazon—are providing $500,000 in funding to nonprofits in the Seattle area to advance environmental justice and positive social change. The nonprofits largely represent Black, Indigenous, and people of color communities and underserved areas. In recognition of their incredible work, the 2021 grant award winners include: Bike Works, a South Seattle-based nonprofit that makes bicycling accessible and affordable to help empower youth and address climate change. Earthlab, a University of Washington initiative pushing boundaries and developing innovative, just, and equitable solutions to environmental challenges. Chief Seattle Club’s Sovereignty Farm project, a seed-to-table social enterprise that provides ways for Indigenous elders, apprentices, artisans, and farmers to grow Native foods and focus on land stewardship and food sovereignty. Duwamish River Clean Up Coalition, a community-based nonprofit representing the residents of the Duwamish Valley region of South Seattle. The group is focused on increasing youth engagement and education, supporting placemaking and placekeeping, improving air quality and respiratory health, and combatting the hyper-local impacts of climate change. Lake City Collective, a grassroots, volunteer-run nonprofit advocating for a clean and safe environment for the families and youth from diverse communities in Seattle’s Lake City neighborhood. Seattle Parks Foundation, a nonprofit partner to Seattle Parks and Recreation that brings people together to create a thriving, accessible, and connected system of public space for all people. Spark Northwest, which partners with communities to build an equitable clean-energy future for all. Transportation Choices, a policy and advocacy nonprofit dedicated to making transportation accessible to all in Washington state. Celebrate live, with Coldplay Coldplay will play its first arena show in nearly five years to mark the grand opening of the Climate Pledge Arena, and to celebrate the launch of the band’s new album, Music of the Spheres. Amazon Music is making the concert available as it happens, worldwide, beginning at 7 p.m. PDT on Friday, October 22. Fans can watch the show at home or on their mobile devices, from the Amazon Music app, the Amazon Music channel on Twitch, and on Prime Video for all customers with or without a Prime Membership. In addition to the livestream concert, Amazon Music has teamed up with Coldplay to create an exclusive line of sustainable merchandise available now at www.Amazon.com/Coldplay. Customers will have the opportunity to purchase the collection before, during, and after the show—from the Coldplay artist page in the Amazon Music app, from www.Amazon.com/Coldplay, and for the first time, Amazon Music will power the artist merch booth at the show, making the exclusive line of Amazon Music merchandise available for fans to purchase while at the concert. The collection features apparel that is locally sourced, produced, and GOTS-certified, and made from 100% organic cotton. Customers can also shop the collection from the livestream event page during Coldplay’s performance on October 22. A weekend of free events for Seattle locals A harvest market will pop up for Seattle locals on Sunday, October 24 from 10:00 a.m. – 3:00 p.m. with more than 20 purveyors of local food and beverages, and will be open to the public in the surrounding Seattle Center. Live music will take place on the Community Stage presented by KEXP, with performances by Terror/Cactus at 11:00 a.m., Chong the Nomad at 12:00 p.m., Shaina Shepherd at 1:00 p.m., and Hollis at 2:10 p.m. The Climate Pledge Arena will host a Community Open House on Sunday, October 24 from 10:00 a.m. – 3:00 p.m. Seattle-area residents can experience Climate Pledge Arena, preview the concourses and seating bowl, and explore the many new features of this transformative project. In accordance with Washington State, all guests will be required to show proof of COVID-19 vaccination and wear a mask. RSVP for free Open House tickets by visiting Ticketmaster.com or learn more about Climate Pledge Arena. Contact Details Luis Davila luidavl@amazon.com

October 23, 2021 06:16 AM Eastern Daylight Time

Tykes, Inc. Selects BEASY’s NFT Management Platform to Power New Tykeland Marketplace

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) announced today it has signed a multi-year enterprise licensing agreement with Tykes, Inc., a leading provider of digital likeness artwork to professional and college athletes as well as university sports and recruiting programs. Through the licensing agreement, Tykes will adopt Blockchain Made Easy’s private-labelable core blockchain platform called BEASY Authentication ™ to NFT-enable Tykeland, Tykes soon-to-be released online marketplace. Using BEASY’s technology, Tykeland plans to offer limited edition Tykes designs for use by Tykes customers as NFTs, including sovereign digital names and identities for use on any blockchain-based marketplace. In addition to Tykes use of BEASY’s technology, BEASY is using Tykes designs as player avatars within BEASY’s flagship sports and entertainment application called AthleteChain™. “We’re thrilled to be working with Tykes,” says Bob Kramich, Founder and CEO of BEASY. “By transforming the Tykes they already trust and love into sovereign digital identity avatars, universities and athletes can jumpstart NFT collaboration and revenue generation with trust.” Designed specifically for the sports and entertainment industry, AthleteChain ™makes it easy for players, universities, teams, and sponsors to generate NFTs directly from their own computers, then sell and track them on any website or NFT marketplace. The first of its kind in sports, BEASY AthleteChain ™ is a multi-party consensus network (MPCN), designed to verify and maintain the true state of asset ownership across all permissioned users, while also enabling users to buy, sell, trade or transfer intellectual property rights for physical and digital goods directly with one another. “Through BEASY’s solution, our customers can use their existing Tykes to jumpstart new revenue streams while also learning about blockchain, NIL, and NFTs in a way that’s already aligned with how they recruit and operate today,” says Jason Woullard, CEO and Founder of Tykes, Inc. “Offering blockchain-authenticated Tykes to our valued customers is a natural extension of the work we are already doing for them,” Jason adds. # # # About BEASY ™ Blockchain Made Easy ™, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™, is a permissioned blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com. About BEASY AthleteChain ™ BEASY AthleteChain ™ is a turnkey SaaS software product enabling users in sports to create and manage NFTs directly from their personal computers and sell on any NFT marketplace or Shopify-enabled website using both credit cards as well as cryptocurrencies. A comprehensive yet extremely easy-to-use blockchain enablement platform, AthleteChain™ benefits aspiring athlete entrepreneurs with business benefits such as personal brand trademarking and proof-of-use, quality-at-the-source contract-to-smart contract creation and control, business partner and friend network administration, perpetual revenue tracking, contract compliance verification, and more. For more information go to https://beasy1.com/athletechain About Tykes, Inc. Founded in 2014, Tykes is a design-centered messaging company which creates ‘art that articulates’ for professional and college athletes, universities and global brands. Tykes digital avatars and designs enable everyone from individuals and entrepreneurs, to Fortune 500 enterprises to break through marketing clutter and connect with target audiences in relevant, intelligent and timely ways. Tykes branded designs are proven to increase customer engagement, brand loyalty and revenues. Connect with Beasy Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Connect with Tykes https://www.mytyke.com/ Facebook: https://www.facebook.com/tykeland Twitter: https://twitter.com/tykeland Instagram: https://www.instagram.com/mytyke/ Contact Details Beasy, LLC. David Kaupp info@beasy1.com Tykes Jason Woullard, CEO info@mytyke.com Company Website https://www.beasy1.com

October 21, 2021 04:14 PM Eastern Daylight Time

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News Release

AWARD-WINNING CHIMNEY VIGOR GROUP ADOPTS NEW CORPORATE NAME: EDISEN - THE UNSKIPPABLE CONTENT COMPANY

Edisen

Global production and marketing services company, Chimney Vigor Group (CVG), today announced it will be rebranding under a new name, Edisen, the unskippable content company, to reflect its expanded creative and technology capabilities. Powered by its proprietary technology platform, Edisen offers clients genuine 360° services and builds upon the company’s creative foundation by delivering high-quality, premium content. “Rebranding as Edisen represents a new dawn for our business and the services we offer our clients,” said Edisen Global CEO Henric Larsson. “Our mission is to ideate, develop and produce content that is impossible to ignore. Technology enhances and empowers the creativity that is at the forefront of our business. Given our recent acquisitions, our 25-year heritage and the development of our own proprietary technology platform, our new name better reflects our unique combination of creative and technological innovation which enables us to deliver clients the world’s most powerful and impactful content.” “The Edisen offering is built on three key pillars: creativity to mesmerize, cloud technology to organize and artificial intelligence (AI) to optimize,” said Larsson. “The Edisen technology platform was purpose-built to solve major industry issues by adding efficiencies to the creative production process, thus saving time and money, as well as optimizing the creation, delivery and performance of breakthrough, undeniably engaging and high-performing content.” “Brands are demanding quality content that also draws an emotional response from viewers in every market of the globe. What we’ve built at Edisen is a creative tech stack that combines brilliant minds, a unique platform and AI capabilities. It enables us to develop great work, optimize it, and then deliver it with precision, efficiency and impact,” said Magnus Sorlander, Chairman at Edisen. The origin of Edisen began nearly 25 years ago as Chimney: a top resource for the world’s most recognized brands, for its ability to craft award-winning stories and campaigns. The company’s work has earned accolades and recognition ranging from the Academy of Motion Picture Arts & Sciences (Oscars), The British Academy of Film and Television Arts (BAFTA), The Cannes Lions, The Cannes Film Festival’s Palme d’Or, The Sundance Film Festival, Berlinale, and PromaxBDA. The adoption of the Edisen name marks the company’s continued global growth and success, fuelled by its excellent work, as well as a robust acquisition and innovation strategy. In 2019, the company merged with media management specialists OneVigor to become CVG, completing its remit to offer clients end-to-end marketing services, from concept right through to distribution. In June 2021, the company acquired Tonik+, a revolutionary new platform powered by video intelligence technology that identifies and analyzes video content scene by scene before automatically repurposing it and serving it back into the market, improving viewer ratings by up to 50 percent. To learn more about Edisen and the company’s latest capabilities, visit www.edisen.com About Edisen Edisen, the unskippable content company, is an independent, global specialist in production and marketing communications that creates content that can’t be ignored. Content that can be managed from inception to delivery through a worldwide collaboration platform. Content that can be optimized, adjusted and improved in-market through cutting-edge AI. With a legacy of 25 years of best-in-class entertainment and award-winning services (with the Oscars and Cannes Lions to prove it), coupled with a roster of 100+ clients in the marketing space, Edisen offers clients a range of production services within three integrated business areas: entertainment, marketing and technology. Privately-held, Edisen is powered by 13 global offices and 400 passionate creative people, all creating unskippable content for clients including Ikea, H&M, Dyson, Absolut, Shutterstock, Netflix, ViacomCBS and Universal Studios. Contact Details Shania Roper +1 843-693-7161 shania@kitehillpr.com

October 21, 2021 12:00 PM Eastern Daylight Time

First “Sports Equinox” of 2021 Presents Rare Opportunity for Jock MKT Users to Buy and Sell Shares of Athletes in Five Sports Simultaneously

Jock MKT

With the Los Angeles Dodgers victory over the Atlanta Braves on Tuesday night, the sports world is guaranteed a “sports equinox” on Thursday, Oct. 21. For the first time in 2021, all four major sports leagues, plus the PGA Tour, will be in action. The occurrence marks a milestone for the stock market of sports. For the first time since they launched in 2020, Jock MKT (Jock Market) will offer fans the ability to buy and sell shares of their favorite athletes in five major sports at the same time. The only other date when all major U.S. leagues could play on the same day this year is Oct. 31, pending the World Series reaching five games. On this Thursday alone, Jock MKT will offer the opportunity for users to invest real money in shares of athletes participating in three NBA games, 10 NHL games, Game 5 of the NLCS between the Dodgers and Braves, a Thursday Night Football game between the Denver Broncos and Cleveland Browns, and the PGA Tour’s ZOZO Championship. “Every week, we continue to welcome thousands of new users to Jock MKT,” said Tyler Carlin, Co-Founder and CEO of Jock MKT. “We are anticipating this weekend to be our biggest weekend ever with all five sports happening simultaneously. ” Founded in 2017 and launched in 2020, Jock MKT’s main differentiator is its cash market format – this unique offering gives users more flexibility and optionality versus typical daily fantasy contests. Users can join at any time and for any dollar amount. They can buy and sell shares of athletes in real-time, cash out early by selling to another user in-game or hold to the end and receive fixed Jock MKT payouts tied to final player rankings based on overall fantasy scoring. Each cash market starts with an “Initial Player Offering,” or an IPO, where users have their first opportunity to bid on shares before any contest. A recent example of Jock MKT’s cash market is the NFL’s Thursday Night Football game between the Tampa Bay Buccaneers and Philadelphia Eagles on Oct. 14. In the IPO stage, shares of running back Leonard Fournette sold for $8.54. Fournette finished first in fantasy points and his shares paid out a maximum of $25 per share for a 193% return. On the contrary, shares of Tom Brady sold for $17.25 in the IPO, but paid out $12.00 per share after finishing fourth in fantasy points, for a loss of 30%. The biggest return on Jock MKT in recent weeks came via Atlanta Braves right fielder Joc Pederson, whose shares increased 1,047% on Oct. 11 when he hit a 3-run home run to defeat the Milwaukee Brewers. About Jock MKT Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a skill-based fantasy gaming platform where users can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows users to buy and sell shares of athletes in real-time. Jock MKT was co-founded by Tyler Carlin and investors include Left Lane Capital, Will Ventures, Ryan Moore, Brandon Adams, Benjie Cherniak, Tim McSweeney, and Alumni Ventures Group. Available in the U.S. in 35 states, Jock MKT offers gaming options for events tied to the NFL, NBA, MLB, NHL, and PGA Tour. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://jockmkt.com/

October 20, 2021 09:49 AM Eastern Daylight Time

ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

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