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Forex Trading Strategies and Their Pros and Cons

LonghornFX

Forex trading is often more profitable than stocks, given the significantly larger market and greater availability of leverage. The forex market processes $7.5 trillion worth of trades every day, — 30 times greater than the daily global gross domestic product (GDP), according to a recent survey conducted by the Bank for International Settlements. But as currency markets are volatile, adopting a sound strategy is key to becoming a successful foreign exchange (forex) trader. The decentralized forex market is typically receptive to any minor development globally, making it challenging for novice investors. Beginners often trade forex securities based on short-term developments at the risk of incurring losses. This makes them susceptible to market noise, reducing their odds of realizing profits on trades. Adopting forex strategies can circumvent such trading mistakes because they help investors distinguish false signals from overall trend patterns. Finding Forex Strategies That Work Before looking at the different forex strategies, a forex trader must outline their investment goals and understand their risk appetite. Rookie traders should set a particular time interval during which they want to trade because different time zones mean the forex market is always open Multiple strategies pander to small spikes in exchange rates throughout the day, while some have a longer-term focus. An active trader willing to trade throughout the day can adopt time-consuming strategies, while investors with limited trading time to spare might want to go for some relatively less demanding options. Top Forex Trading Strategies for the Foreign Exchange Market Take a look at some of the most popular forex trading strategies that are used by beginners and seasoned traders alike. Trend Trading Strategy Trend trading strategy focuses on a currency’s momentum at any given time. The rule of thumb for this strategy is that a currency exchange rate that is rising will maintain this uptrend for some time, while a falling exchange rate might plummet further. Traders use a combination of momentum indicators, chart patterns and moving averages under trend trading strategy. Pros: One of the easiest forex trading strategies Not time-consuming, as a forex trader does not need to be active every day to execute trades Traders can set up automated take-profit and stop-loss orders in case of an unforeseen trend reversal Cons: Cannot filter out market noise and false breakouts Relatively lower profit margins as trend traders are lagging behind first movers Trend trading indicators are not always accurate Price Action Trading Price action trading involves analysis of a currency pair’s past exchange rate (price) performance to make future predictions. Short-term traders typically use price action trading forex strategy to capitalize on recent price fluctuations. Pros: Useful for churning out profits during unusually volatile market conditions Price action-related data and patterns can be easily extrapolated from prior trading sessions Cons: Does not take into consideration the fundamental factors that affect a currency exchange rate Past price performance is not an entirely accurate predictor of future trends Range Trading Strategy Ranging trading is a short- to medium-term buy-and-hold strategy. Traders typically predict a maximum high or low a currency pair can hit in the near term, which forms the resistance and support levels. Pros: Relatively safe forex strategy, as a trader typically places automatic buy or sell orders at the support and resistance levels to shield from volatility Customizable per the preferred holding duration of a trader — day traders limit their range to intraday highs and lows while others opt for a longer range-bound trading strategy Easy trading tools Cons: Susceptible to short-term fluctuations. Automatic stop-loss orders might cause investors to lose out during periods of noise-driven market volatility Not backed by fundamental factors driving currencies Position Trading Position trading requires investors to assume a long-term buy (long) or sell (short) position in a currency. Such traders conduct a thorough fundamental and technical analysis of forex securities while trading. Pros: Well-researched forex trading strategy. Less time consuming Cons: Can lead to significant losses in case of a trend reversal High opportunity cost, as the lock-in period limits alternative investment options Swing Trading Swing traders aim to capitalize on the short- to medium-term fluctuations in forex securities. They primarily use technical analysis indicators to determine the best entry and exit points but also take into account fundamental factors that might influence exchange rates in the medium term. Pros: Lower risk compared to intraday trading Efficient and time-saving trading strategy Cons: Lower stability compared to long-term trading strategies Exposed to abrupt trend reversals which might result in substantial losses Forex Scalping Strategy Forex scalping is a day-trading strategy that aims to generate small profits through multiple trades. Traders typically place several bets during the course of a trading session, with the intent of booking minute profits on each trade. Pros: Lower risk as traders square off any open positions quickly Capacity to generate substantial profits during volatile trading sessions Using leverage while using a forex scalping strategy can amplify income significantly Cons: Requires constant monitoring of the forex markets Traders must react within seconds while forex scalping, which can be exhausting Carry Trade Strategy Currency carry trading is one of the most popular forex strategies. Traders borrow using a currency with a low-interest rate and use it to buy high-interest rate-yielding currency. The intrinsic rate difference between the two currencies allows forex traders to earn interest. Apart from this, traders also book profits if the borrowed currency depreciates and/or if the high-yielding currency appreciates. Pros: High return generating potential, especially if traded using leverage Works for relatively illiquid currency pairs Cons: Not suitable for beginners Currency exchange rate fluctuations pose a substantial risk Choose Forex Trading Strategy Wisely Traders often combine multiple forex strategies while trading currencies, depending on their risk appetite and investment schedule. Having a sound understanding of the fundamental factors influencing currencies as well as technical analysis indicators is crucial to generate hefty profits on each trade. Investors also should track any sudden trend reversals, monetary policy-related changes or macroeconomic press releases. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

March 08, 2023 11:58 AM Eastern Standard Time

Flawless by Gabrielle Union Announces Grant Initiative For Black, Female-Owned Businesses

Flawless by Gabrielle Union

Flawless by Gabrielle Union, a haircare brand intentionally crafted to celebrate versatile hair types, textures, and styles, today announces its inaugural grant initiative for Black, female-owned businesses. Historically, there has been a significant gap in access to capital, expertise, and opportunities among Black, female entrepreneurs. This International Women’s Day, Flawless by Gabrielle Union is helping bridge this gap by awarding three Black, female entrepreneurs $25,000 each in financial support to help elevate their businesses. “We are so grateful to have a platform to support other Black female entrepreneurs,” said Gabrielle Union, co-founder of Flawless by Gabrielle Union. “For these founders, the barrier to entry is often unreachable, and we are proud to be a supporting anchor in their climb to success.” “We want to give these individuals the necessary tools to succeed in a saturated space,” said Larry Sims, co-founder of Flawless by Gabrielle Union. “Financial support, along with one on one mentorship sessions with some of our incredible partners, aims to give recipients the opportunity to feel seen, supported, and uplifted.” To be considered, founders must submit a one-minute video and a brand deck to an expert panel of judges, who will then review each submission. The judges are as follows: P. Bagels-Minor, Founder of DVRGNT Ventures * Antoine Gregory, Founder of Black Fashion Fair Third judge to be announced *will offer mentorship sessions to winners The application period begins on March 8th and ends on April 19th. Six finalists will be chosen to participate in a virtual pitch event taking place on May 10th and winners will be announced on May 17th. In order to participate, founders must meet the following criteria: Must be 18+ Company must be based and operated in the United States (open to U.S. residents and U.S.-based brands only) Company must be in one of the following categories: fashion, skincare, and hair accessories Must have an existing company website and social media presence Products are not in distribution at a major retailer Business must be past the ideation phase with a fully developed product or service, with customers or ready for customers To learn more about Flawless by Gabrielle Union, please visit flawlesscurls.com. About Flawless by Gabrielle Union: Co-founded by Gabrielle Union and celebrity hairstylist Larry Sims, Flawless by Gabrielle Union aims to provide product knowledge and style education to everyone with its versatile collection of oils, cleansers, and conditioners for every hair type. Flawless by Gabrielle Union’s texture-specific products are infused with exotic, hydrating ingredients such as Brazilian Bacuri Butter, Rice Oil Complex, and Lilac Leaf Extract, leaving out harmful additives such as sulfates, silicones, and parabens. The Flawless by Gabrielle Union collection aims to help individuals find their custom routine to hydrate, define, repair, and protect. Contact Details Six One Agency Camryn Carlson +1 818-748-7444 camryn@six-one.com Chloe Sonne +1 425-315-3353 chloe@six-one.com Company Website https://flawlesscurls.com/

March 08, 2023 08:03 AM Eastern Standard Time

Playmaker and Complexity Gaming, a GameSquare Company, Strike Long-Term Deal to Bridge the Gap Between Gaming and Sports

Playmaker

Playmaker, a leading social media sports and entertainment content platform catering to Gen Z, and Complexity Gaming, a GameSquare company, have announced a multi-year partnership to link traditional sports and gaming through content collaboration and strategic development with athletes and gamers. “Given its emerging popularity among our audience, we know this is the optimal time to fully embrace esports, and launch a dedicated channel,” said Playmaker CEO Brandon Harris. “Complexity Gaming’s support is essential in building out this new vertical, as we now have significant connections to prominent industry tools, leaders and influencers.” As a leading esports organization in North America, Complexity will serve as a key resource for Playmaker as it ventures into the ascending esports market with its recalibrated esports and gaming channel, playmakerOP. The partnership will arm Playmaker with preferred access to GameSquare’s full service content studio, creative assets, gaming equipment and technology, and a roster of high-profile athletes and gaming influencers under management. Additionally, Playmaker will utilize Complexity’s two decades of industry knowledge as it builds out a comprehensive gaming strategy. Playmaker’s sizable following enhances Complexity’s efforts to drive media visibility and brand awareness. Playmaker’s audience includes more than 18 million followers across social platforms, touching a variety of verticals including sports, betting and entertainment. Additionally, Playmaker manages and produces content with notable athletes and influencers such as Tracy McGrady, Nate Robinson and Xavien Howard, amplifying the magnitude of its influence and reach. “We want to ensure that we are at the forefront of the convergence of gaming and traditional sports,“ said GameSquare CEO Justin Kenna. “Working alongside Playmaker affords Complexity access to engaged audiences across sports and entertainment, noteworthy influencers, and key brand relationships, making the company the ideal partner to expand our capabilities and serve our growing global audience.” About Playmaker Founded in 2018, Playmaker is a new-age media, talent & merchandise company. The company currently influences more than 18 million followers across its social media, 50+ athletes under management and more than 20 original shows on Snap Discover. In addition to its flagship sports content, Playmaker operates independent branded verticals including betting, entertainment, basketball and esports. For more information, please visit Playmaker’s official website: https://playmakerhq.com/ About Complexity Gaming Complexity Gaming, a GameSquare subsidiary, is one of North America’s longest-standing esports organizations. Complexity Gaming’s Esports teams have won more than 140 championships in nearly 30 game titles over its 15+ year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports. For more information on Complexity Gaming, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook. About GameSquare GameSquare (CSE: GSQ; OTCQB: GMSQF; FRA: 29Q1) is a vertically integrated, international digital media and entertainment company enabling global brands to connect and interact with gaming and esports fans. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA., Cut+Sew (Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, Complexity Gaming, a leading esports organization operating in the United States, Fourth Frame Studios, a multidisciplinary creative production studio, and Mission Supply, a merchandise and consumer products business. The Company is headquartered in Toronto, Canada. Contact Details Alex Shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com Company Website https://homeofplaymakers.com/

March 08, 2023 07:30 AM Eastern Standard Time

How to Use the Economic Calendar to Boost Your Forex Strategy

CedarFX

The forex market is the biggest financial market in the world, processing approximately $7.5 trillion worth of trades each day, which is 30 times larger than the daily global gross domestic product (GDP). According to the Bank for International Settlements (BIS) Triennial survey conducted in April 2022, market volatility has risen since 2019. Given increased volatility levels and abrupt fluctuations in currency exchange rates amid increased geopolitical tensions, adopting a sound forex strategy is crucial to trade currencies profitably. Economic data releases are one of the biggest drivers of the forex market as they reflect the financial health of a country and key policy changes a government might take in the future that could affect the currency. Incorporating the economic calendar into a forex strategy increases a trader’s odds of booking profits. What Is the Economic Calendar? Economic calendars list dates when federal agencies release important economic data, such as inflation levels, unemployment rates and changes in the benchmark federal funds rate. These data releases make a major impact on the global currency market and are a necessary tool for every forex trader. While macroeconomic data such as GDP is released quarterly, statistics like total jobless claims are released weekly. Types of Economic Events That Happen in the Calendar Some of the most important data releases mentioned in an economic news calendar are: Purchasing managers index (PMI): Released by the Institute for Supply Management, the PMI is an economic indicator that reflects total economic activity and output. Measured on a scale of 0 to 100, a PMI reading higher than 50 indicates economic expansion, while a lower-than-50 reading indicates contraction. Central bank meetings: The Federal Open Market Committee (FOMC) typically meets eight times a year to discuss monetary policy changes in accordance with the current economic conditions. FOMC minutes of meetings are perhaps the most important press release on the economic calendar for the forex market because changes to interest rates or other open market operations directly impact the U.S. dollar. Inflation data, producer price index (PPI) and consumer price index (CPI): Traders follow the PPI and CPI as a barometer for inflation. These releases reflect the health of the economy and predict near-term changes in monetary policy. Soaring inflation levels since mid-2021 have caused the Federal Reserve to hike the federal funds rate eight times so far, impacting the U.S. dollar significantly. The greenback rose by nearly 8% last year, marking the biggest rise since 2015. Employment data: This type of data includes jobless claims reports (number of people filing for unemployment insurance) released weekly and non-farm payrolls released monthly. These reflect the overall employment rate and average wages earned by workers in an economy. Total employment costs affect the inflation levels, which, in turn, impact the domestic currency. Retail sales: Retail sales data demonstrates consumer spending levels in an economy. For a consumer economy such as the U.S., retail sales data forms one of the most important economic indicators as it accounts for nearly two-thirds of total GDP. A strong retail sales reading indicates economic expansion, strengthening the currency, while falling sales indicate potential contraction or recession, causing fiat currency to depreciate. What to Pay Attention to as a Forex Trader While numerous types of economic data are released every week, not all are equally important. While some cause temporary fluctuations in exchange rates that are reversed intraday, other key economic releases often trigger a bull or a bear run for currencies. Changes in monetary policy, retail sales and inflation data often are the biggest catalysts driving the forex market. Also, whisper numbers, which are projections released by analysts and economists, play an important role. Exceeding or falling short of these projections often causes currencies to fluctuate. How to Trade Forex Using the Economic Calendar Traders generally use the economic calendar to keep track of important data release dates to efficiently invest in the forex market. Knowing the market expectations by analyzing the whisper numbers matters too, as they reflect the general market trend. Usually, the impact of economic releases lasts for the first few days after an announcement, depending on the gravity of the report. For instance, slowing inflation data will likely have a bigger impact on the forex market compared to unemployment data in the current market conditions. Trading Economic News to Boost Returns The U.S. economic calendar is followed by most forex traders globally because it has the biggest impact on the currency market. The U.S. dollar is on one side of approximately 88% of all trades in the forex market. While trading economic reports might seem taxing, they can potentially maximize returns on your short-term forex strategy. Following government websites to know the exact release dates and keeping an eye out for unofficial market projections can help you effectively trade forex. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details CedarFX +1 877-440-9464 info@cedarfx.com Company Website https://www.cedarfx.com/

March 08, 2023 07:00 AM Eastern Standard Time

Impact of News-Worthy Events on the Forex Market

LonghornFX

The forex market is the most active in the world, processing more than $7.5 trillion worth of trades daily, as of April 2022. The forex market is open 24 hours a day from Sunday. 5 p.m. to Friday, 4 p.m. EST, making it significantly more volatile compared to the stock market and alternative assets. Financial parameters, including a country’s economic data and interest rates, are some of the most significant market movers in the currency market. Geopolitical developments often cause significant fluctuations in exchange rates, reflecting how speculators perceive trade volumes to change between two countries. For instance, the Russian ruble fell to an all-time low in February 2022 after Russia invaded Ukraine as Western countries imposed wide-ranging sanctions and reduced imports. Forex Trading and the News Forex trading is the exchange of fiat currencies of different nations, facilitating international trade. For instance, a U.S. resident wanting to buy a British car has to find an automotive dealer who imports vehicles from Great Britain. The dealer has to pay in Great British Pound (GBP), and the American buyer purchases the vehicle using U.S. dollars. Major developments in a country impact its trade relations with other nations, thereby impacting its exchange rate relative to other currencies. A nationwide labor shortage in England, for example, might increase the total cost of manufacturing vehicles, thereby making British cars more expensive in the U.S. You cannot be a successful forex trader if you don’t keep up with the news. However, it is essential to distinguish important releases from market noise. As a rule of thumb, economic and monetary data are market movers. The Federal Reserve’s minutes of the Federal Open Market Committee’s (FOMC) monthly meeting and major U.S. economic releases typically have the most significant impact on the forex market, as the U.S. dollar is the world’s reserve currency. USD has been on one side of 88% of forex trades as of April 2022. Forex Market Movers Impacted by the News The most important forex news impacting global exchange rates includes the following. Monetary Policy Decisions by Major Central Banks Central banks aim to influence a country’s currency to address economic fluctuations and improve overall economic activity. During periods of high inflation such as the second half of 2022, major central banks including the Fed and the European Central Bank (ECB) responded by raising benchmark interest rates. As monetary policy directly impacts a country’s currency in circulation, it is the most prominent market mover in forex trading. During mid-December last year, the ECB raised interest rates by 50 basis points, causing EUR to gain 0.4% against the dollar following the announcement. Macroeconomic Releases Macroeconomic releases also have a major impact on the forex market, as it reflects an economy’s health at any given time. For example, the U.S. released its Consumer Price Index (CPI), Producers’ Price Index (PPI) and core inflation data for the month of December 2022 last week, which created significant selling pressure for the reserve currency. The nation’s retail monthly sales slumped 1.1% in December, 10 basis points higher than the forecasted 1% decline. Wholesale prices fell by 0.5%, beating the Dow Jones consensus estimate of a 0.1% decline. Currency traders speculate that the slowing inflation rate might cause the Fed to slow its aggressive rate hike policies. Following the macroeconomic release, the U.S. Dollar Index hit its seven-month low at 102.07. Also, the EUR/USD currency pair reached its nine-month high following the data release. Global Geopolitical Events Geopolitics are prominent market movers in the forex market as they can impact trade relations between two countries. Several global geopolitical events upended currency trading last year. The Russian ruble had a volatile year, as the legal tender hit its all-time low against the greenback in Feb 2022 before regaining momentum in the second half of the year. As the news of the Russia-Ukraine war broke out, the ruble plummeted by 10.45% intraday, causing the Central Bank of the Russian Federation to intervene in ruble-associated forex trades. Trading Forex: Do’s and Don’ts Keeping up with recent events is key to becoming a successful forex trader. Following the latest news releases by the G10 economies can be sufficient, as they make up the eight most-traded currency pairs in the forex market. These major currency pairs account for approximately 88% of all trades. The currency market comes with risk, given its market size and volatility. Several forex trading strategies allow traders to capitalize on the price swings ahead of key news releases. Though currency traders often generate hefty profits by trading the news, beginners might get lost in the shuffle as keeping track of forex news and macroeconomic data can be challenging. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

March 08, 2023 06:00 AM Eastern Standard Time

How Does Forex Trading Through ECN Work?

LonghornFX

The forex market is decentralized, as all trades are placed and processed online. Several forex brokers use automated electronic communications networks (ECNs) for trading, as they directly match buy orders with sell orders and execute trades instantaneously. Brokers using ECNs display the best available bid (buy) and ask (sell) prices on the trading platform, allowing investors to make an informed decision. Also, ECN brokers charge relatively lower commissions compared to traditional brokers for matching buy and sell orders and executing trades. What is an ECN Broker? Several forex brokers use ECNs to process trades placed by clients. ECN brokers match a trade with other market participants in the forex market rather than passing on the orders to market makers. ECN forex brokers use non-dealing desk trading platforms and execute trades through automated straight-through processing. ECN brokers add liquidity to the forex markets as they aim to reduce the bid-ask spread. This objective is in sharp contrast to the market maker brokerages that fix the bid and ask prices and act as principal agents. ECN brokers automatically add transparency, allowing traders to make an informed trading decision after viewing the best-available currency quotations. Understanding the Electronic Communications Network Founded in 1969, ECN is a popular automated trading system used by numerous forex brokerages. ECN matches a buy order with a corresponding sell order, thereby eliminating the need for a third party for executing trades. As a result, trades placed through ECNs have tighter spreads. All orders placed through the system are visible to market participants, making it easier for forex traders to place and execute trades directly within minutes. ECNs are classified under Alternative Trading Systems per the U.S. Securities and Exchange Commission (SEC), and all ECN brokers are required to register as broker-dealers. However, ECN brokers charge flat or percentage-based commissions on each trade. Choosing an ECN Broker Choosing an ECN forex broker can help you maximize returns on currency trades as they offer variable bid-ask spreads and have low slippage rates. Let’s take a closer look. What Are the Spreads? Fixed or Variable? ECN brokers match orders placed for a particular currency pair rather than set the bid or ask rates. They are liquidity providers, as they connect traders across the world around the clock. A currency trader from Australia selling one lot of USD/AUD can match to a South African trader willing to buy the currency lot at the quoted sell price. All ECN brokers offer variable spreads on forex trades. Market makers operate in a diametrically opposed manner as they typically offer fixed spreads on trades. Is There a Dealing Desk? ECN forex brokers are non-dealing desk (NND) brokers because they eliminate middlemen and directly execute trades. The bid-ask spreads offered by NND brokers are typically close to the interbank market rates. Trades placed on the ECN are executed automatically with no manual interventions. This automated system is termed straight-through processing. No dealing desks are involved in ECN trades. What is Slippage? Slippage occurs when a forex trade is executed at a different price from the expected execution price. As the over-the-counter currency market is highly volatile, exchange rates often change within a fraction of a second, typically during peak trading hours or ahead of major macroeconomic news releases. This movement can cause the price at which a trade is executed to be different from the rate at which the order was placed. Slippage can be positive and negative. Positive slippage is favorable for traders as it results in improved profit margins, while negative slippage exacerbates losses. Though slippage cannot be eliminated completely, traders can place limit and stop-loss orders. Choose an ECN Broker and Begin Your Forex Trading Journey Today ECN forex brokers are often the best choice for beginner currency traders thanks to their competitive interbank market spreads. However, looking at the pricing transparency level and commissions charged by ECN brokers before signing up with a trading platform is essential. Contract-for-difference (CFD) trading platform LonghornFX levies low commissions and swap fees on all trades, making it a hit among new forex traders. The platform won the Best Newcomer Broker and Best New Forex Broker awards in 2020. Click here to open your LonghornFX live trading account today. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

March 08, 2023 05:00 AM Eastern Standard Time

Fine Hygienic Holding continues to roll out a progressive female-friendly approach with its latest Menopause and Fertility Treatment Policy

Fine Hygienic Holding

Fine Hygienic Holding (FHH), a world-leading wellness group and manufacturer of hygienic paper products and long-term germ protection solutions, has recently recommitted to its ongoing mission to make the workplace environment more inclusive and inviting for all its employees. The company has rolled out additional reforms in terms of its female-friendly policies to ensure everyone operates in a supportive environment. A step towards establishing positive change has been made, as the company is introducing the Fine Flourish Policy, which includes provisions for Menstrual, Menopause, and Fertility Treatment leaves, across all its locations. All female personnel - both full-time and probationary - are eligible to take advantage of the generous Fine Flourish policy. Employees are granted up to 12 days of leave annually in the event of any illness, symptoms, or complications related to menopause, menstruation, or fertility treatment. Moreover, flexible work arrangements can be made to ensure their comfort and convenience. All these provisions can be availed without a medical certificate and are granted separately from vacations or other leave policies. FHH is regarded as a pioneer in the region with its employee-friendly leave policies that offer time to recover both physically and emotionally. Kirsty Koen, FHH CHRO, said, “At Fine Hygienic Holding, we believe that a successful business must always prioritize its people. That’s why one of our core values has always been - if we take care of our people, the business will take care of itself. We are constantly exploring new methods and practices that will help ensure our employees are supported in every aspect, especially during times when they need it the most. Every policy we announce is tailored to embody our values and to provide support, and we will continue to be dedicated to looking after the wellbeing of our people and pave the way for woman employment across the Middle East.” Fine Hygienic Holding has already set the bar high in this field when it previously introduced a series of progressive leaves on top of which is its menstrual leave, which the company launched more than 10 years ago. For mothers to be, FHH provides up to 16 weeks of fully paid maternity leave, which is far more than the recommendations of the International Labour Organization. Furthermore, the company has amended its parental leave policy, allowing three weeks of paid paternity leave, and has also set a benchmark in global and regional companies by introducing a compassionate leave wherein a female employee or the spouse of an employee is granted a paid leave in cases of miscarriages or stillbirths. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2023 01:40 AM Eastern Standard Time

Family Entertainment Live and Mattel Announce 2023 Expansion of Hot Wheels Monster Trucks Live™ Glow Party™

Family Entertainment Live

To meet growing demand from fans and venues, Family Entertainment Live and Mattel today announced a major expansion of the Hot Wheels Monster Trucks Live Glow Party North American tour, coming in the second half of 2023. Following record breaking sales in 2022 and the beginning of 2023, Hot Wheels Monster Trucks Live Glow Party has added 23 markets to its expanding schedule, including some of the country’s most preeminent arenas such as the Barclays Center (Brooklyn), Chase Center (San Francisco), Target Center (Minneapolis), and Wells Fargo Center (Philadelphia). The newly announced tour dates will begin in July, filling the 2023 Hot Wheels Monster Trucks Live schedule with more events than ever. Presale tickets will be available on March 8, with public sale beginning on March 10, in most markets. Hot Wheels Monster Trucks Live is produced by Family Entertainment Live, and brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex™, Tiger Shark™, Boneshaker™, Bigfoot®, and the all-new Gunkster™, to name just a few. The Glow Party production features a laser light show, spectacular theatrical effects, dance parties, and lots of Hot Wheels toy giveaways. Fans can also witness a special appearance from the car-eating, fire-breathing, transforming robot MEGASAURUS™, plus the high-flyers of Hot Wheels Monster Trucks Live Freestyle Motocross. "After a record-breaking season in 2022, the tour’s expansion to more cities and renowned venues across the United States ensures that Hot Wheels Monster Trucks Live can build upon the incredible momentum that began with Glow Party,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “Our exhilarating tour theme, coupled with a robust second half schedule, means even more families will be able to connect and engage with their favorite real-life Hot Wheels Monster Trucks like never before.” “After so much early success with Hot Wheels Monster Trucks Live, we thought this was the perfect time to take it to another gear across the U.S.,” said Ken Hudgens, CEO of Family Entertainment Live. “The fans’ response has been incredible both domestically and overseas. Families will now have even more opportunities to experience the party at some of the most well-known venues throughout the major metros of North America.” Hot Wheels Monster Trucks Live™ Glow Party™ 2023 extended tour* dates are as follows. Matinee and evening performances are available across all dates. July 29-30 INTRUST Bank Arena Wichita, KS August 5-6 Chase Center San Francisco, CA August 5-6 Blue Cross Arena Rochester, NY August 12-13 XL Center Hartford, CT August 12-13 Veterans Memorial Coliseum Portland, OR August 19-20 Desert Diamond Arena Glendale, AZ August 26-27 Toyota Arena Ontario, CA August 26-27 Wells Fargo Center Philadelphia, PA September 2-3 Orleans Arena Las Vegas, NV September 9-10 Acrisure Arena Coachella Valley, CA September 23-24 Pechanga Arena San Diego, CA September 23-24 KFC Yum! Center Louisville, KY Sept 30 Barclays Center Brooklyn, NY October 7-8 T-Mobile Center Kansas City, MO October 7-8 Scope Arena Norfolk, VA October 14-15 DCU Arena Worcester, MA October 14-15 Cross Insurance Arena Portland, ME October 20-22 Cross Insurance Center Bangor, ME November 4-5 FedExForum Memphis, TN November 4-5 Family Arena St. Charles, MO November 11-12 Dickies Arena Ft. Worth, TX November 18 Target Center Minneapolis, MN November 18-19 Paycom Center Oklahoma City, OK *Additional dates to be announced. Hot Wheels fans also have the opportunity to participate in the Crash Zone Pre-Show Party, held two and a half hours prior to every performance. The unique experience provides fans access to the competition floor where they can see the outrageous designs and epic size of the Hot Wheels Monster Trucks along with autograph signings from their favorite drivers and performers. Each Crash Zone ticket includes an autograph card, souvenir pass, and a lanyard exclusive to Crash Zone attendees. Passes will be available to purchase while supplies last. Fans can go to HotWheelsMonsterTrucksLive.com for more information. The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company, LLC, a wholly owned subsidiary of Family Entertainment Holdings, LLC. About Mattel Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com. About Family Entertainment Live Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Monster High® Live, Magic of Lights ®, an outdoor holiday lights drive-through experience produced at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in Medina, Ohio. For more information visit familyentertainmentlive.com. Contact Details Eric PR & Marketing, LLC Eric Nemeth +1 602-502-2793 nemeth@ericpr.com

March 07, 2023 09:00 AM Eastern Standard Time

INNOVATIVE GIFTING, GAMING AND PARTY SUPPLY COMPANY CÔTIER BRAND TO LAUNCH IN TARGET STORES

Cotier Brand

Imaginative party and lifestyle company, Côtier Brand ’s line of party games, décor, stationery, and gifts is pleased to announce its entrance into Target stores. Beginning in March 2023, Côtier Brand will expand to select Target stores nationwide. Côtier Brand’s uniquely designed party goods have already received over 7,500 five-star reviews, were created to spark meaningful connection, provide ridiculous fun, and lessen the stress that comes with hosting. From March 12, select Target stores will carry four best-selling Côtier Brand SKUs: Did Baby Poopie? – Brown Baby Edition, Did Baby Poopie? – Fair Baby Edition, Who Has The Ring? and Mimosa Bar Kit. Côtier Brand is currently sold on Target.com. Created in 2017, Côtier Brand is a party supply company devoted to creating remarkable moments and celebrations that are truly memorable. In less than five years since its inception, the disruptive party brand has caught the attention of the national big-box retailer due to rapid growth and wide popularity of the products that help consumers throw a bash in a flash. Led and founded by at home party experts and entrepreneurial couple Marx and Amber Succés, Côtier is committed to empowering hosts and hostesses to enjoy their own events, master the art of intentional celebrating, and create unforgettable moments through deeper human connections. Côtier’s themed, no-fuss party products, and conversation starters effortlessly spark laughter and conversation for one-of-a-kind birthdays, graduations, anniversaries, baby showers, weddings and more. In a post-pandemic world, where people are finding their way back to in-person gatherings and celebrations once again, hosts want well-organized party supplies that engage and entertain guests with maximum style and minimal effort. Did Baby Poopie? Brown Baby Edition ($11.99) Côtier Brand’s hilarious and unique scratch off baby shower lottery game will have your guests rolling in laughter once they see how ridiculous it is! Fun and easy for all guests ages 4+, find the winning cards by scratching off the baby diaper with a coin to reveal a smiling poop emoji! Trademarked and copyrighted by Côtier Brand, this no mess version of the classic baby shower game, with gender neutral design and melanin-rich baby illustrations, is perfect for diaper raffles, door prizes, favors, ice breakers and more! You can even take it up a notch and hide lottery tickets under chairs or plates at your event. The ways to play are limitless! High-res image is available here Did Baby Poopie? Fair Baby Edition ($11.99) A quick and tidy version of the classic baby shower game, Did Baby Poopie?, Côtiers Brand’s gender-neutral design matches any party theme and the high-quality semi-gloss cardstock will impress both you and your guests. So, get ready for the compliments to roll in as your baby shower guests are rolling in laughter from this ridiculous scratch-off game!! To begin, simply hand out the lottery cards to guests and tell them to start scratching. Two poopy winners and 28 non-winning cards are included, but to multiply the fun, grab additional packs to use for door busters, icebreakers, diaper raffles, bingo and more! High-res image is available here Who Has the Ring? ($11.99) People LOVE lotteries and people love...well, LOVE! This unique scratch-off lottery game is the perfect combination of these two. Your guests will be giggling and cheering over this witty game! This perfect no assembly sarcastic card game for bridal showers, engagement parties, and bachelorette trips is all about seeing who will scratch and reveal the winning ring emoji and scream "I DO!". But if you scratch and don't reveal a ring, you're greeted by one of five funny witty losing remarks such as "Losing Has A Nice Ring To It." and "Let's Facet, You Lost.” and many more hilarious engagement ring related puns! Each pack comes with a total of 30 cards so this works effortlessly even for large parties." High-res image is available here Mimosa Bar Kit ($24.99) This 97-piece Mimosa Bar Decoration Kit is sure to elevate your next Birthday Brunch, Bridal Shower, or any House Party in minutes! With beautiful watercolor florals and pre-printed gold foil signage details throughout the decoration kit, it creates an impression that you spent way more time curating the look then you did. Allow your guests to gravitate towards your elegantly decorated mimosa bar and enjoy mixing their own mimosas. The kit includes a gold sparkled "But First Mimosas" Banner, Gold Foiled Mimosa Bar Sign, Gold Foiled pop Fizz Clink Accent Sign, 50 Paper Straws, 25 Juice Tags, 12 Topping Tent Cards, a Threading Needle and Gold Strings for the Banner and Drink Tags. High-Res image is available HERE C ô tier Brand is available at Target.com, Côtierbrand.com and select Target Stores. More images are available here. For all Côtier Brand inquiries, please contact First and Last PR: Cotier@firstandlastpr.com Contact Details First and Last PR Carissa Christy +1 201-569-2080 cotier@firstandlastpr.com Company Website https://cotierbrand.com

March 07, 2023 08:05 AM Eastern Standard Time

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