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Hear the Holidays: Ways to Help People with Hearing Loss Enjoy the Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/yQwa2WRw59E The holidays are a time to share special moments with loved ones and celebrate those relationships, but if you have hearing loss and are struggling to hear or follow conversations, you may feel disconnected from family and friends this holiday season. Often, feelings of embarrassment or frustration can cause individuals with hearing loss to stop socializing or participating in events or activities that they used to enjoy. According to a HearingLife and Harris Poll survey, 72% of people with hearing loss wish their hearing was better to enjoy holiday and special gatherings*. HearingLife is celebrating the holiday season with the “Hear the Magic. Love Your Ears” holiday campaign accompanied by the second annual “Magic of Giving Back” program aimed to help those with hearing loss gain back the joyful sounds of the holiday season. "We understand the challenges that come with hearing loss, such as difficulty following conversations and feeling embarrassed," said Dr. Leslie Soiles, Chief Audiologist, HearingLife. "At HearingLife, we believe everyone deserves to hear their favorite sounds of the season and we want to help those in need regain their confidence and enjoy connecting with loved ones during the holiday season." For the opportunity to receive free hearing aids through the “Magic of Giving Back,” people can submit either a personal story, or a story on behalf of a loved one, explaining why they are a candidate for the gift of hearing. To learn more and share your story, visit www.HearingLife.com/Magic by November 12th About HearingLife: HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904. HearingLife operates nearly 700 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. To learn more, visit: https://www.hearinglife.com. *Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021, among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2022 04:00 PM Eastern Standard Time

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Blend Is Building a Future Where Proactive Finance Revives the Primary Banking Relationship

Blend Labs Inc.

In a market where the average household has about five different financial provider relationships, financial institutions have become eager to find strategies that incentivize consolidating financial products with just one financial institution. That financial fragmentation has been driven largely by the rise of technology enabling innovative and intuitive financial products that empower customers to make more informed decisions and be more proactive about their financial health. Blend Labs Inc. (NYSE: BLND), a data-driven banking software provider, says that financial institutions are at a crossroads where they either need to adapt to this new distributed reality or commit to incorporating new technologies in a way that improves the user experience and promotes loyalty. That’s why it’s developed a consumer banking platform that empowers banks to offer personalization, convenience and streamlined functionality to customers. To Counteract Financial Fragmentation, Banks Must Embrace Proactive Finance Proactive finance is one of the latest trends in banking. It’s an approach that leverages data and technology to offer financial products based on a customer’s behavior, current financial situation and other clues that can tell banks what kind of products that customer might need right now. For example, when a homeowner’s property value increases, the bank might reach out to let the customer know and then offer information and what next steps they could take based on that information — such as applying for a home equity line of credit or cash-out refinance to fund renovations or a down payment on a second home. Blend is building toward a future in which banks could proactively sending a mortgage preapproval, featuring a shortened list of the few options that most closely align with those specific customers — such as showing VA home loans to current or former military personnel or FHA and other low down payment options to first-time homebuyers. While this future of proactive delivery is still in development, lenders are already leveraging Blend to minimize tedious data entry and maximize operational efficiency. The data foundation that will enable proactive finance is already hard at work simplifying application flows, pre-filling information, and automatically validating data, freeing consumers and loan teams alike to focus on the things that matter most. This approach upends the traditional transactional nature of banking in which banks wait for customers to make a direct request for a certain product or service before offering it. That kind of cohesive and streamlined proactive banking experience, Blend says, is the key to rebuilding that primary banking relationship with customers. How Financial Institutions Are Leveraging Proactive Finance As promising as proactive finance approaches are, the question of implementation remains a challenge. While some financial institutions are investing in data restructuring or implementing new staff training that emphasizes personalized service, it’s not always enough. Blend’s cloud-based software offers a third approach to implementation: leveraging technology that can both anticipate and serve each customer’s needs. For customers, the platform eliminates much of the manual work in filling out applications by allowing the bank to prefill forms using the data it already has on file. For banks, digital tools like Blend Income Verification and the remote online notarization platform cut a lot of the redundancies and delays in the application process so customers can get approved — and funded — faster. Independent Bank Corp. (NASDAQ: INDB) subsidiary Rockland Trust Bank was able to shave seven days off the average application processing time for its customers, for example. Similarly, Blend helped Bank of Montreal (NYSEARCA: FNGU) subsidiary BMO Harris Bank cut five days off its mortgage and home equity application cycles. In the future, the platform aims to offer banks the artificial intelligence (AI)-driven tools they need to create a more personalized and proactive banking experience by helping customers understand their current financial situation and sending the right offers at the right time. That data and AI will strengthen the relationship between customers and banks by making it easier for customers to get all the financial services and support they need from a single institution and on a single, intuitive platform. The proactive finance approach that Blend will make possible also allows banks to better anticipate a customer’s needs so that they can send offers and recommendations that help that customer better understand what kind of options are available, including options they might not have known to ask about. Powering the Future of Banking Blend is the infrastructure powering the future of banking. Financial providers—from the largest banks, fintechs, and credit unions to community and independent mortgage banks—use Blend’s platform to transform banking experiences for their customers. Blend powers billions of dollars in financial transactions every day. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. This article contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements generally relate to future events, future performance or expectations and involve substantial risks and uncertainties. Forward-looking statements in this article may include, but are not limited to, our expectations regarding our product roadmap, future products/features, the timing of new product/feature introductions, market size and growth opportunities, macroeconomics and industry conditions, capital expenditures, plans for future operations, competitive position, technological capabilities and strategic relationships. The forward-looking statements contained in this article are subject to risks and uncertainties that could cause actual outcomes to differ materially from the outcomes predicted. Further information on these risks and uncertainties are set forth in our filings with the Securities and Exchange Commission. All forward-looking statements in this article are based on information available to Blend and assumptions and beliefs as of the date hereof. Except as required by law, Blend does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise. Contact Details Investor Relations IR@blend.com Company Website https://blend.com/

November 10, 2022 01:28 PM Eastern Standard Time

Sportsnaut Releases The Hustle, the Most Comprehensive App Aggregator of Sports Content for Fans and Advertisers

The Publisher Desk

Sportsnaut, the most powerful name in sports news and information, today released The Hustle, a free app available on Google Play, that will bring premiere video content from Sportsnaut and its portfolio of sports publishers. The Hustle aggregates exclusive sports news, highlights, and opinion from top sports publishers, covering the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. "Sportsnaut's portfolio of independent sports publishers creates an exclusive ecosystem of sports news and information no one can match," said Jeff Misenti, chief operating officer of Sportsnaut and co-founder of The Publisher Desk, Sportsnaut's parent company. "For the first time, we are able to highlight the best content in a single app, to give fans the action they both want and deserve." Sportsnaut was founded in 2014 and quickly became one of the leading publishers to provide sports fans a haven of sports news and information in the U.S. The site in 2019 was acquired by The Publisher Desk, a fully integrated audience development and content monetization partner for digital publishers. The acquisition allowed The Publisher Desk to create a vibrant ecosystem of dozens of publishers covering the full spectrum of sports to allow advertisers to reach a wider fan audience. "The Hustle is yet another step in creating scale for sports publishers,' said Christopher Ward, co-founder and chief revenue officer of The Publisher Desk. "That scale matters because we know how valuable quality and accessible sports content is to so many brands." The Hustle is currently available on Google Play and will soon be available on all major app store alternatives. Sports publishers interested in joining The Hustle can contact us here. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For all inquiries press@publisherdesk.com Company Website https://www.publisherdesk.com/

November 10, 2022 11:00 AM Eastern Standard Time

The Market Votes: Amesite Releases Study of E-Learning Success For Global Company

Amesite Inc.

Learn More about Amesite Inc. by gaining access to the latest research report The results are in for a study on Amesite Inc.’s (NASDAQ: AMST) eLearning platform, and it looks like a resounding success. Amesite, which harnesses cutting-edge artificial intelligence (AI) to deliver customizable courses through its white-label platform, completed a case study in October on EWIE Group of Companies (EGC), a large company that used Amesite’s technology to upskill its global workforce. Companies everywhere are realizing the new challenges of training and upskilling their employees in a remote economy. But many are held back by old-fashioned learning systems that are no longer fit for that purpose. As companies look for modern online platforms, the corporate eLearning market has grown to $117 billion. EGC’s search for an eLearning solution led it to partner with Amesite for its integrated, easy-to-access learning platform. As a commodity-management services company, EGC sought a solution for both retaining and upskilling its employees. With the outcome of the collaboration published, Amesite feels like it’s gotten an A+ on a difficult test. Results Of Study May Indicate Strong Performance When EGC approached Amesite, it faced several challenges. It needed learning tools that ensured employee engagement across the company, but it struggled to surmount this problem without integration of its educational courses across its platforms. With nearly 1,000 employees at over 240 factories around the globe, EGC needed a scalable solution for upskilling their employees that would be accessible to all. Amesite provided a solution with its customized Learning Community Environment ® (LCE SM ), rolling out access to 53 courses for EGC employees in just four days. Before the end of the first quarter, employees were scoring 91% on the learned material that had a target pass score for passing of 70%. While Amesite operates in a similar space to Coursera Inc. (NYSE: COUR) and Powerschool Holdings Inc. (NYSE: PWSC), it sees its platform as a more thoroughly accessible option. Its white-label system is customizable for a company or educational institution’s specific needs, while its AI provides updated information for learners, within an infrastructure that is intuitive and easy to navigate. “Having people with the most advanced skills is a huge competitive advantage for us,” EWIE Group of Companies President Jay Mullick said. “Amesite is at the center of all our business process training at EGC. We have appreciated the support of their team throughout the relationship. Using Amesite’s global upskilling technology platform enables our people to gain the know-how to meet our most demanding customers’ needs quickly and efficiently.” To learn more about Amesite, visit its website. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io

November 10, 2022 10:27 AM Eastern Standard Time

US Navy Veteran Todd Harmon Talks Shop and Shares Growth Strategies for Minuteman Press Franchise in Cincinnati

Minuteman Press International Inc

US Navy Veteran Todd Harmon is no stranger to owning his own business. Prior to joining the Minuteman Press franchise family in April 2018, Todd had previously owned other small businesses and franchises. His Minuteman Press design, marketing, and printing center is located in the Kenwood area of Cincinnati, Ohio, at 7681 Montgomery Road. In this interview, Todd shares why he chose Minuteman Press, how his military and business experience has helped him in the printing industry, and how products such as signage and mailings with a heavy focus on Every Door Direct Mail have helped spur the growth of his printing business. What is your professional background? Todd Harmon: “I am a United States Navy Veteran. Prior to franchising, I owned an independent small business that manufactured new and refurbished pallets in the wood products industry. I have also previously owned two other franchises in the retail and restaurant industries. I chose Minuteman Press due to its #1 ranking in print franchising and the excellent work-life balance it would provide my family. Both of my children now work in the business with me. It also appealed to me as a privately owned company with a great royalty structure for franchisees.” What has the support from Minuteman Press International been like for you? Todd Harmon: “Local support from my field rep Ryan McIntyre and RVP Gary Nowak has been outstanding. They are a great resource when I need to discuss hiring/personnel and major business decisions. The FLEX software support team is always very responsive to our needs.” How do you describe your business and capabilities to potential clients? Todd Harmon: “I explain to clients that we are actually a print and small business marketing and consulting firm. Because of my previous business experience owning two other successful local franchises prior to Minuteman Press, I can really relate to these folks and help them reach their target customers through effective print and mail marketing strategies. Our customer service and fast turnaround times really set us apart from the competition.” What are the high-demand products and services that have really been helpful for your clients? Todd Harmon: “Signage, including installation if applicable, with fast turnaround times have really helped our clients. We can drop ship anywhere for them even on weekends. Quick design services for budget-conscious small businesses are much-appreciated by our customers. Our #1 key growth area is in direct mail services. We have also built a very strong Every Door Direct Mail (EDDM) business. We work with and educate our customers through every step of the EDDM process.” What are some of the key ways you’ve grown your business? Todd Harmon: “Our high level of customer service and fast turnaround times have led to many referrals. We have grown through participation in a local BNI networking group. I am committed to consistent SEO/SEM marketing, email blasts, direct mail, and always promoting our EDDM services at every opportunity.” How would you best describe your community? Todd Harmon: “We enjoy a very dense business community around our shop. There are offices, medical facilities, restaurants, and many non-profit firms in our local area, as well as schools and many large church organizations. All of our clients demand a high level of professional customer service that we strive every day to meet.” Why do you think printing remains so vital to businesses today? Todd Harmon: “Print is a more trustworthy advertising medium and can allow you to reach a more targeted audience. For instance, I believe an engaging, tangible EDDM mail piece with a strong offer will yield a higher ROI than other advertising mediums, especially for restaurants and home repair/service businesses.” What are the biggest rewards of owning your business? Todd Harmon: “Following my military service, I have always owned my own business. I get great satisfaction from operating a profitable customer service focused small business. I enjoy the challenge.” What advice would you give to other owners right now? Todd Harmon: “Minuteman Press gives you the freedom to make the print shop your own, allowing you to focus on your strengths. Embrace it and have fun. Also, h ire staff that will help you build a culture of customer service in your shop. ” Todd Harmon’s Minuteman Press franchise is located at 7681 Montgomery Road, Cincinnati, OH 45236. For more information, call 513-531-7600 or visit their website: https://minuteman.com/us/locations/oh/cincinnati22/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 10, 2022 10:00 AM Eastern Standard Time

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Sharp App Wins David Meltzer Helmed Entrepreneur Pitch Competition, 2 Minute Drill

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced its co-founder and COO Jason Mezrahi competed and won $50,000 in cash and prizes pitching the Sharp App to a celebrity panel of entrepreneurs on David Meltzer’s “pitch only” show, the 2 Minute Drill. The full episode of the show can be viewed on the show’s website through the following link, 2 Minute Drill: Season 4, Episode 2. Hosted by legendary entrepreneur, investor, and best-selling author, David Meltzer, 2 Minute Drill features entrepreneurs from all walks of life competing each week for more than $50,000 in cash and prizes. Five contestants have two minutes to deliver their most convincing pitch. During Episode 2, Meltzer was joined on the judges panel by notable entrepreneurs: Former NFL Star and CEO of Lights Out Brand - Shawne Merriman Kennected CEO - Devin Johnson CEO and founder of National Business Capital - Joe Camberato “It’s amazing to be recognized by such an esteemed group of successful entrepreneurs,” said Mezrahi. “While our tech driven tools and services are second-to-none in the sports betting market, what really separated Sharp App from the other contestants was our commitment to sustainable profitability through our lean operation and meticulous approach to user acquisition and retention. We’re looking forward to leveraging the prize money into the next great innovation from Sharp App.” In Oct. 2022, Sharp App was announced as part of the HPL Digital Sport and Cardinal Sports Capital Accelerator Program based on the company’s growth, ability to scale and development of new innovative tools. Since 2021, Sharp has held an 80% month-over-month premium subscriber retention rate and provided upgrades and scaled content for its Game Center a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia. For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. ABOUT DAVID MELTZER David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is one of the world's top entrepreneurs, investors and business coaches. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. David is the Executive Producer of the Apple TV series 2 Minute Drill and Office Hours. He is also the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich and Beyond the Secret featured on Netflix. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

November 10, 2022 09:01 AM Eastern Standard Time

Local Logic Selects North 6th Agency as Public Relations Agency of Record

North 6th Agency

North 6th Agency (N6A), the Outcome Relations Agency™, today announced that it has partnered with Local Logic as its public relations agency of record to increase brand awareness of the company’s mission, data capabilities, and expansive partnership network throughout the residential and commercial real estate industries. N6A will implement and execute its unique outcome-based public relations campaigns to support Local Logic’s business goals across competitive media market share and recruitment. N6A's Outcome Relations™ model combines earned media, amplification, and KPI alignment to support the specific business outcomes of CMOs, CEOs, and brand marketers. “We were looking for a PR agency partner who could become an extension of our team,” said Pierre Calzadilla, EVP of Growth at Local Logic. “N6A’s team spirit combined with their strategic outcome-based strategy made them a perfect fit.” Local Logic partners with companies within the residential and commercial industries to provide location-based data on every aspect outside the four walls of a property. Through this approach, the company seeks to provide a complete picture of an asset's value to encompass data on the surrounding area, for more informed real estate decisions. “Local Logic’s data is changing the game for the built world,” said Daniela Mancinelli, CEO of N6A. “The insights they provide for urban developers, investors, governments, and home buyers are directly impacting the development of our cities. We’re excited about the impact that we will make through this partnership.” For more information on Local Logic, please visit www.locallogic.co. For more information on N6A, please visit www.N6A.com. About Local Logic Local Logic is a location intelligence platform that digitizes the built world for consumers, investors, developers, and governments – delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. With more than 75 billion unique data points – the largest unique location data set in the U.S. and Canada – the platform creates a digital twin of cities, quantifying the built world and offering predictive, precise analytics to inform the present and future of over 250 million individual addresses. About North 6th Agency North 6th Agency, Inc. (N6A) is the Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A’s clients have successfully exited global enterprises, increased revenue, created enterprise value, improved market share over their competitive set, won recruiting battles for the industry’s best talent, listed on the NYSE, NASDAQ, and leading international exchanges, and raised money from the world’s most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 203-912-3527 kmcandrew@n6a.com Company Website https://www.n6a.com

November 10, 2022 09:00 AM Eastern Standard Time

Adam Nasir A Fast Rising SaaS Founder Has Created The Perfect Software Solution After A Google Search Failed To Help

Smarter Contact

Adam Nasir, the founder of Smarter Contact began his professional career as a real estate investor, purchasing and selling hundreds of properties. The year was 2017, and he was looking to close more deals in his business by reaching out to a large number of people in a short amount of time. He found texting was helping him get their attention faster. Wondering if he could send many messages at once, he ‘Googled’ it and didn't find a good solution. That is when the initial idea of "Smarter Contact" came to his mind, and he never looked back. “I was surprised to see no one was taking advantage of SMS marketing. People are glued to their phones 24/7 - young or old, our phones are with us at all times, so it’s a no-brainer for businesses to communicate on this channel. My goal was to build personal relationships from my businesses directly with consumers. Fast forward a few years, this is what we are helping businesses do with Smarter Contact.” Revealed Adam. Smarter Contact is an outbound SMS marketing software with a built-in CRM (Customer Relationship Management) system. It became really successful due to the user interface being both highly effective at nurturing leads in all stages and simple to use. Sean Terry, CEO of Flip2Freedom and one of their top customers is quoted as saying “ Smarter Contact is hands down the best lead-gen tool. I've tried every SMS software out there, this is the only one that truly delivers ” Smarter Contact provides its customers with an all-in-one solution to convert and close more leads. The software provides many valuable services like a robust CRM, skiptracing, a phone system, and ringless voicemail (RVM) amongst many other valuable tools for businesses to stay in touch. Text messages have been proven to have a 99.8% open rate, which is significantly higher than the current email open rate hovering around 25%. “You’re probably holding your phone right now as you’re reading this. Your customers are no different - they have their phones with them all the time. Mobile marketing is hands down the most effective at getting attention…” Suggested Adam. Using his software personally, Adam 6xed his own real estate business. He realized that this could genuinely benefit other businesses in the country. The initial version of the software took off in its first year of launch and delivered so many results for clients that he realized this was going to be big. Like most startups, Smarter Contact had its share of teething problems. In early 2020 the original software developer who helped bring Adam’s vision to life disappeared, without any documentation to continue. Adam wasn’t going to let go of his dream that easily. On the verge of losing everything, he found a team of software developers in Ukraine that stabilized and further optimized the text messaging software. “We are relentlessly focused on our customers and their experience. We have spent a lot of time making the software as easy to use as possible. So that anyone who uses the software can jump in and figure it out while receiving the highest conversion possible.” explains Adam. Smarter Contact is a fast-growing SaaS company that started with a small team. Due to the company's immense success, a recent business expansion has occurred, and the Smarter Contact team has grown over 50 employees in 3 years. The company has now branched out into many industries, including for real estate agents, ecom, lending, automotive offering tailor-made SMS marketing solutions for companies all over America. Contact Details Smarter Contact Adam Nasir inquiries@smartercontact.com Company Website https://smartercontact.com

November 09, 2022 10:06 AM Eastern Standard Time

BIO-key’s Integrated Solution Could Help Provide A Cost-Effective Cyber Insurance Solution

BIO-key International, Inc.

Organizations that rely on computers and digital media to accomplish vital business tasks would likely have cybersecurity as one of their primary concerns today. Banks and financial institutions must be especially careful about cyberattacks as they store vast amounts of their customers’ personal and financial data and any breach could result in huge financial losses for them and their customers while also resulting in complicated lawsuits. Customers rely on banks to deploy first-class security measures to safeguard their most valued possessions, financial assets, and information, making trust the most critical component when deciding on who to bank with. When a financial institution falls victim to a data breach or cyber attack, it results in irreparable damage to the foundational trust that underscores the customer-bank relationship. The healthcare industry also stores mountains of sensitive data, including patients’ personal information and medical history, and any data security breach causes untold damage to the reputation of the hospitals and the trust with their patients. The healthcare and financial services industries are required to adhere to strict compliance regulations like the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Payment Card Industry Data Security Standard (PCI DSS). To meet strict compliance laws, organizations must implement more robust and harder-to-hack security systems. What Is Cyber Insurance? If a company falls victim to cybercrime and a costly breach occurs, it may not have adequate resources to recover from the damage inflicted by the crime or to recuperate losses. In such cases, cybersecurity insurance may be required to minimize losses and ensure the attacks do not completely cripple the business. Cyber insurance is designed to help businesses and individuals hedge against internet-related risks and liabilities, including the potentially devastating effects of cybercrimes such as malware, ransomware, distributed denial-of-service (DDoS) attacks, or other methods used to compromise a network and sensitive data. It’s typically cheaper to obtain insurance coverage than to pay for recovery efforts and backup services from a company’s own funds if it is attacked and is often required by industry regulators. According to IBM (NYSE: IBM), the average cost of a data breach was $4.24 million in 2021, a 10% increase from 2020. In 2019, a major provider of credit cards and consumer lending Capital One Financial Corp. (NYSE: COF) experienced a large data breach that impacted 100 million people in the United States. According to Reuters, this event resulted in an $80 million penalty apart from customers leaving the Capital One platform. Fortunately for the company, Capital One had $400 million in cyber insurance and was able to avoid severe financial repercussions. Cyber Insurance By Itself Is Not The Answer While many organizations are looking to add cyber insurance to their security arsenals, they may end up paying very high insurance premiums if they do not already have a strong cybersecurity solution in place. BIO-key International Inc. (NASDAQ: BKYI), a provider of secure access-management solutions, believes it may have the right tools to help. The company says that its Multi-factor Authentication (MFA) solutions offer the dual benefits of securing the workplace from cyber attacks, while also ensuring a lower cost on cyber insurance. Insurance premiums increasingly tend to be extremely high when the company does not already have adequate security solutions in place. Multi-factor Authentication is a process that enhances login security by requiring users to verify their identity with more than just a username and password. BIO-key’s authentication solution involves the use of Identity-Bound Biometrics (IBB), a type of authentication that verifies the identity of the individual behind the keyboard through biometric factors like fingerprint and palm scanning and face recognition. Its signature product — PortalGuard® IDaaS (identity-as-a-service) — supports various authentication options to meet the security goals of most modern organizations, according to the company. PortalGuard enables accessibility to a suite of apps from multiple devices without requiring the user to manage numerous difficult-to-remember passwords. Its MFA aspects, including biometric authentication options like IBB, prevent unauthorized access to business applications, which may be especially beneficial in post-COVID times where working remotely has almost become the norm in most organizations. A cyber insurance policy is not a substitute for cybersecurity. Companies still need to have a complete security suite installed to remain protected. Cyber insurance can help soften the blow caused by a security breach, complementing the cybersecurity solution in place and serving as part of an overall cyber risk-management plan for companies. To learn more about BIO-key’s MFA solutions, visit its website. BIO-key is revolutionizing authentication and cybersecurity with biometric-centric, multi-factor identity and access management (IAM) software managing millions of users. Its cloud-based PortalGuard IAM solution provides cost-effective, easy to deploy, convenient and secure access to devices, information, applications, and high-value transactions. BIO-key's patented software and hardware solutions, with industry-leading Identity-Bound Biometric (IBB) capabilities, enable large-scale Identity-as-a-Service (IDaaS) solutions, as well as customized on premises solutions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

November 09, 2022 08:00 AM Eastern Standard Time

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