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Goodway Group Named a 2022 AdExchanger Programmatic Power Player

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has been named to AdExchanger's Programmatic Power Players List 2022. The Top 50 Programmatic Powers Player list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Goodway Group deploys deep expertise across consumer and B2B marketing from brand-performance advertising, retail media, self-service DSP setup and support to commerce and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies and consultation. The agency has seen tremendous growth over the last year, having expanded its executive team, acquiring female-owned digital marketing agency Tuff, and broadening its capabilities in areas including identity and retail media networks., Goodway Group has also widened its brand-direct client base working with notable brands, including Staples, Subaru of America, SharkNinja, Self Esteem Brands and Kubota Tractor Corporation. "We are honored to be recognized as one of the foremost digital advertising partners in the industry," commented Jay Friedman, President of Goodway Group. "As an agency, we are focused on being an invaluable strategic partner to our clients as we guide them in navigating the rapidly evolving advertising and marketing industries, as well as delivering innovative solutions that democratize the benefits of programmatic advertising for the industry. This recognition highlights the impact of our commitment and we look forward to continuing to grow and elevate our capabilities and solutions to benefit our clients and the wider market." Goodway Group is focused on establishing strategic partnerships, becoming the inaugural partner in The Trade Desk's Certified Service Partner Program, and investing in its key differentiator — its identity solutions. In Q1 2022, the agency enhanced its award-winning technology stack with the launch of Passport One™. This new solution aims to address brands' first-party data needs in a cookieless future by providing advertisers with a privacy-forward proprietary database to reach customers, enhance existing first-party data and create new opportunities for closed-loop measurement. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger's editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. Goodway Group's inclusion in the list is the agency's latest industry recognition. Its diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first workplaces, including multi-year Ad Age Best Place to Work Awards, an AdExchanger Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards. About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 29, 2022 10:30 AM Eastern Daylight Time

Claravine Named a 2022 AdExchanger Programmatic Power Player

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has been named to AdExchanger's 2022 Programmatic Power Players List. The Top 50 Programmatic Powers Players list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Claravine empowers a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. The company has seen tremendous growth in customer adoption since the start of the year and has expanded its executive team with the appointments of Jackie Cooper as Vice President of Customer Experience and Olivia Mills as Senior Manager of People and Culture. "We are honored to be recognized as one of the leaders in the programmatic industry," commented Verl Allen, CEO of Claravine. "It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize data to enhance digital campaign performance. The Programmatic Power Players list further validates our consistent effort in enabling global organizations to create standards across their entire ecosystem for faster decisions and greater agility.” As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Claravine also recently closed its Series B funding round in the amount of $16M. The investment enables the company to grow key teams including product management, engineering, sales, customer success and marketing. AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. In addition to being named to AdExchanger’s Programmatic Power Players list, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

June 29, 2022 08:30 AM Eastern Daylight Time

How Real Estate Agents Can Sell More Homes While Working Fewer Hours

Top Property Marketing

2022 has been quite the year for the real estate market. From a surge of home prices all across the board to investors pouring in money to protect their wealth against inflation. While real estate agents are transitioning from the old-fashioned way of billboard and magazine advertising to the more calculated and scalable approach digital marketing has to offer. One company, in particular, has set its sights on capitalizing on the massive opportunity… To help residential real estate agents generate qualified appointments and close deals on demand, Hasher Azizi founded Top Property Marketing (TPM). A digital marketing agency specialized in helping agents scale their business quickly and cost-efficiently through paid advertising and automated follow-up. TPM is a completely done-for-you marketing solution, so agents can focus on what really matters: closing real estate deals. Hasher's TPM chatbots has the innate ability to recognize whether a lead is looking to buy, sell or rent a home - all while carrying out the client qualifying process. This is simply done through the lead's preferred choice of communication: Messenger, Instagram or WhatsApp, before securing them as a qualified appointment on the agent's calendar. Then further following up with leads on a weekly basis for over a year through email, SMS and chatbot communication with the agent's listings and open houses, along with tips and resources - making the buying, selling or renting process easier for their time and money. It's a near-identical experience for real estate leads who are discussing their property plans whether it's with an agent or TPM’s chatbot on the agent’s behalf. With the exception that TPM’s chatbots can serve an unlimited amount of leads anytime around the clock. The majority of a real estate agent’s income is made through the follow-up process and a successful follow-up assures clients that their agents have their best interest in mind. Residential real estate agents working with Top Property Marketing save themselves the time and effort of generating, qualifying and scheduling leads for appointments. While being able to better spend their time closing more real estate deals and doing the cherished things that motivated them to become real estate agents in the first place. Contact Details Top Property Marketing Hasher Azizi hasher@toppropertymarketing.com Company Website https://toppropertymarketing.com/

June 29, 2022 08:03 AM Eastern Daylight Time

Growth in the Customer Insights & Feedback Market Is Being Fueled by Digital Transformation and Artificial Intelligence Adoption, According to Dash Research

Dash Network

The technologies that enable customer experience (CX), such as customer relationship management (CRM), customer data and analytics, personalization & optimization, contact center solutions, and employee experience (EX) solutions, are all integral to companies aspiring to build strong CX programs. However, according to a new report from Dash Research, it is the use of customer insights & feedback technologies that provides the ignition for all of these solutions. These tools provide the direct link between not only customer and company, but also employee. The flow of customer information, both directly asked for and gathered through indirect sources, is critical to the success of CX. Dash Research forecasts that the global market for customer insights & feedback software and services will grow from $5.4 billion in 2021 to nearly $8.0 billion by 2026, an increase of 48%. The CX market intelligence firm anticipates that insights & feedback platforms will represent 55% of the revenue mix during the forecast period, with services constituting 25% and applications composing 20% of the total. “Customer insights & feedback has long evolved past simple surveys and outreach,” says senior analyst Sherril Hanson. “There has been an explosion in customer data type and channel options and vendors have responded by offering a wide range of comprehensive solutions to support not just engaging and easy to set up data collection, but also sophisticated data analytics, insight generation, relevant dashboards, and tools to enable those insights to turn into action.” Hanson adds that at times, this platform evolution is at odds with the widely varying levels of CX maturity in the industry, with some companies lacking the operational processes or company-wide culture to take their CX program to the next level. Consumer sentiment toward feedback is likewise evolving with high expectations placed upon companies to provide timely and empathic responses. Customers want the opportunity to be heard and acknowledged, but on their own terms and via their own channel choice. They also want action taken quickly and in a focused, personalized manner. Dash Research’s analysis finds that the key market drivers spurring the purchase of customer insights & feedback software and services include the following: The move to digital has created an enormous number of channels and sources for feedback. Artificial intelligence (AI) technologies allow for the streamlining of analysis, more successful leveraging of unstructured data, and the development of more novel collection methods. Consumer expectations for quick response are spurring strong interest in technologies that enable insights to action/closing the feedback loop. Insight and feedback technologies provide the needed link between EX and CX. A high need exists to better prioritize initiatives and identify churn risk. However, there are many barriers for organizations when attempting to deploy customer insights & feedback solutions, many of which are internal and operational. The key barriers tempering the growth of customer insights & feedback include the following: Lack of CX maturity in organizations. Too much outreach can alienate end users. Inability to move beyond collection and metrics. Internal technologies and priorities lead to data silos hindering information flow. Dash Research’s report, “Customer Insights & Feedback”, focuses on the customer insights & feedback software platforms, applications, and services that are offered to help companies achieve excellent CX. These solutions are an integral part of a customer’s experience and, if done correctly, will be a positive engagement, resulting in less churn, deeper loyalty, and the potential for customers to turn into promoters. From a company viewpoint, successful deployments can boost CX metrics, which are often then linked to an improved return on investment (ROI). Further, these technologies help companies prioritize and focus on the actions that will cause the greatest positive effect and identify other internal points of friction that affect EX. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Dash Research Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

June 29, 2022 05:15 AM Eastern Daylight Time

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Airbnb’s $10M OMG! Fund to Finance the World’s Craziest and Most Unique Ideas

YourUpdateTV

From a UFO house to a giant potato hotel, the growing trend of flexible living encourages travelers to seek out more unexpected places to stay. This demand has created new opportunities for creative hosts with awe-inspiring spaces to share – and now, Airbnb is helping those with an out-of-this-world idea to bring their vision to life with a $10M fund. Recently, Kristie Wolfe, host of the Big Idaho Potato Hotel and member of the OMG! Fund judging panel, conducted a satellite media tour to talk about the OMG! Fund and her experience being an Airbnb host. A video accompanying this announcement is available at: https://youtu.be/XPKfKgzbCuk The first-of-its-size OMG! Fund is seeking original and offbeat ideas from existing and aspiring designers, architects, DIYers and makers from around the globe. The fund's $10 million will finance 100 of the craziest and most unique property ideas, giving 100 people the chance to turn them into actual Airbnb OMG! Category listings, which are Airbnb’s collection of one-of-a-kind, offbeat homes. Starting June 22nd, 2022, anyone with an out-of-this world idea for an OMG! Category listing can submit an application at airbnb.com/omgfund. One hundred people with the 100 craziest ideas will receive a grant of $100,000* each to make their fantastical creations possible and, ultimately, bookable. Ideas will be judged for their uniqueness, creativity, feasibility, sustainability and how immersive an experience they might provide for guests. The fund is shaped in part by the growing trend of flexible living that has emerged in the past two years. As part of this shift, Airbnb guests are craving more unexpected spaces that become the destinations themselves, and Airbnb Categories, which launched last month, provide a new way to search for these spaces. Over 30,000 unique listings across the world were added to Airbnb in 2021 and the OMG! Category showcases the craziest amongst them, making it easy for guests to discover these listings in places they wouldn't have otherwise looked. Additionally, Hosts of unique listings saw a 138 percent increase in worldwide earnings from 2019 to 2021, with nights booked at unique properties increasing globally by over 45 percent in the same two-year timespan. Applications for the OMG! Fund open today for a period of 30 days, through July 22 at 11:59 pm ET. The 100 grant recipients will be selected by the panel over the coming months, with the intent of having several newly-constructed spaces available for booking next year. To find out more about the OMG! Fund and how to apply go to airbnb.com/omgfund About Kristie Wolfe Kristie is a proud Idahoan who is passionate about living simply. In the winter of 2013, she fulfilled a lifelong dream of building her very own treehouse in Hawaii and sharing it with travelers from around the world. From the success of that unique stay, she has since been able to build a hobbit hole, refurbish a fire lookout and, of course, has transformed an over a 6-ton spud into a space guests can sleep in! Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2022 02:30 PM Eastern Daylight Time

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CSG Customer Engagement Solutions Earn Top Marks from Multiple Leading Analyst Firms

CSG

In today’s world of instant gratification, second chances to impress consumers are hard to come by, making it critical to get every interaction right the first time. Global brands are clamoring for intelligent automation that delivers personalized, relevant and interactive experiences in real-time across the entire customer lifecycle. CSG ® (NASDAQ: CSGS) is answering this call. With a best-in-class, end-to-end suite of solutions and an integrated omnichannel approach, CSG continues to garner the recognition of industry-leading analysts at Forrester and Quadrant Knowledge Solutions. In recent months, CSG has been recognized as a: A Leader in The Forrester Wave™: Journey Orchestration Platforms, Q2 2022: the Forrester report states: “CSG acquired Kitewheel - a regular leader in the journey orchestration space – to bring together journey analytics and orchestration...” Forrester recognized CSG with a top score in the current offering category and gave top scores in the journey discovery, and journey automation and orchestration criteria. The report states CSG’s current offering strengths include “connecting the data, analyzing journey behavior, including a visualization of which steps have the biggest impact on the overall journey; and analyzing business impact.” A Leader in the SPARK Matrix™: Customer Communication Management (CCM), 2022 CSG’s customer engagement channels help “organizations enhance customer engagement, reduce churn, reduce operating expenses, easily launch new digital services and enter new markets efficiently.” A Leader in the SPARK Matrix™: Customer Data Platform (CDP), 2022 Quadrant Knowledge Solutions notes, “CSG’s CDP platform provides comprehensive capabilities, including data collection and ingestion, profile unification, segmentation, analytics, as well as BI and activation.” the comprehensive CDP capabilities help organizations have a data-driven approach to provide compelling and engaging customer experiences.” A Contender in The Forrester Wave™: Real-Time Interaction Management, Q2 2022 The report states that CSG benefits from Kitewheel’s “expertise in customer journey design and analytics, business rules logic, and communications cadence. Integrating Kitewheel with CSG’s stronger CDP and analytics tools will be critical to drive more real-time model execution…” “Global brands trust CSG to help them win with their customers because we’ve demonstrated time and again that we not only understand their business but deliver results,” said Eric Carrasquilla, senior vice president, digital engagement solutions, CSG. “Our SaaS platform, CSG Xponent ™, breaks down data silos to create a true and complete view of the customer. This holistic picture allows companies to deliver personalized, predictive and proactive communications that drive better business outcomes, quicker time to value and lower risk. This is our 40-year plus pedigree and why industry analysts consistently rank CSG among the top CX solution providers across the entire customer lifecycle.” CSG Xponent leverages existing data, technology and communication channels to create extraordinary experiences using a unified, cloud-powered engagement platform. Xponent combines a robust customer data platform, industry-leading customer journey orchestration and analytics, and proven omnichannel communications all in one solution or via components of this portfolio. With Xponent, brands can extract meaningful insights from their data to personalize experiences in real-time and at scale across a multitude of channels, journeys and lines of business. CSG successfully supports clients with high-impact CX solutions in a multitude of industries, including broadband and communications service providers, financial services, retail, healthcare and more. For more information on CSG’s unified customer engagement portfolio, visit https://www.csgi.com/capabilities/customer-engagement/unified-cloud-engagement-hub/. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With more than 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real-world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

June 28, 2022 06:30 AM Mountain Daylight Time

COMCAST NAMES RACHEL DRAKE VICE PRESIDENT OF HUMAN RESOURCES IN WASHINGTON STATE

Comcast Washington

Comcast today announced Rachel Drake as the new Vice President of Human Resources in Washington. She will lead Comcast Washington's Human Resources team and operations in this role, including business partners, environmental health and safety, employee engagement, and internal communications. Drake replaces Betsy Kippenhan, who was named division vice president of Comcast Talent and Acquisition earlier this year. "On behalf of the Washington Region, I am thrilled to welcome Rachel to our team," said Rodrigo Lopez, regional senior vice president of Comcast Washington. "She has unmatched expertise in human resources. I look forward to working together to sustain an environment where all of our teammates feel connected to the business, each other, our customers, and communities no matter the circumstance." A human resources and labor relations executive with more than 20 years of experience, Drake most recently served as vice president of Human Resources for Seattle-based Weyerhaeuser. She led the Wood Products Human Resources organization, managing a team of approximately 38 human resources professionals across the United States and Canada. A lawyer by trade, Drake began her career practicing law at Miller Nash LLP as an associate in employee law and labor relations before joining Weyerhaeuser in 2006 as senior employment legal counsel. "I'm happy to be joining Comcast and look forward to supporting Washington Region employees as they grow with the company in an environment of shared success," said Drake. "Together, we will continue to build an inclusive, supportive and innovative culture every day, year-round." Rachel earned her undergraduate degree from Washington State University and her Juris Doctor's law degree from Seattle University School of Law. Comcast is deeply committed to Washington, where our thousands of employees serve more than 1.7 million residential and business customers throughout our state footprint. Comcast is Washington's leading media and technology provider that connects people and businesses to resources and moments that matter. For more information, please visit https://washington.comcast.com/. ABOUT COMCAST CORPORATION Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Nick McDonald andy_colley@comcast.com Company Website https://washington.comcast.com/

June 27, 2022 07:40 AM Pacific Daylight Time

‘Ready for Ron’ Releases Research Showing DeSantis Favorability Growing

Ready for Ron

Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing growing support for Governor DeSantis. Impact Social analyzed the online and social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 1 to June 14, 2022. It will repeat this analysis for the next several weeks to determine trends of candidate support. The summary of findings states in part: “…Ron DeSantis is not short of love and support among floating voters. Many are attracted by his straight talking and political clarity which appeals to rightish voters living in more left leaning states. They see a leader who gets things done. People inside and outside FL applaud how he has led the state through Covid 19 and support his policy positions on issues like guns, abortion and CRT… The news is positive amongst liberal detractors as well: “…Despite this love fest there are many fence sitters who loathe DeSantis, though it must be stressed that this mainly stems from the left. They see the governor as Trump in disguise. They feel strongly that FL is no longer a free state and has instead turned into DeSantis’ Land, an authoritarian country which is free only in the eyes of its leader. In evidence they speak of the Disney related ‘don’t say gay’ law, the withdrawal of funding to the Tampa Bay Rays - allegedly due to their views on gun control - and the supposed bullying of the Special Olympics to lift its vaccine mandate. All of which leads those who oppose DeSantis to mark him as ‘dangerous’, a threat to democracy and freedom of speech…” “This initial research supports what we are already seeing regarding growing support for Ron DeSantis. “While misguided and false attacks from the radical left increase, his support does too,” explained Ready for Ron legal counsel and spokeswoman Lilian Rodríguez-Baz. “The radical left is risking our future, and DeSantis has the courage to fight back, which is why they fear him so much.” “Our country must change course immediately,” Rodríguez-Baz continued. With the economy, inflation, crime, and erosion of the American way of life, we need confident, dependable, and proven leadership like only Ron DeSantis can deliver.” The online and social media analysis Impact Social shows more conversations taking place about DeSantis and the focus and content are trending positive. “Under President Donald Trump’s leadership, the United States enjoyed record unemployment, economic stability, safety, and global respect. Many are yearning for a return to these policies and the prosperity good leadership can bring,” Rodríguez-Baz said. “The era of President Trump was wonderful, but now, since he isn’t currently running, we must get ready for a new leader, we must be Ready for Ron.” The Committee continues its TV and online advertising to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024. Impact Social is a specialist social media, online monitoring, and analysis company. Using big data software Impact Social tracks over 60 million online sites including Twitter, Facebook, all blogs, forums, and news websites. While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its growing supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. ### Contact Details Ready for Ron Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

June 27, 2022 10:00 AM Eastern Daylight Time

Announcing the Winners of the 2022 Bulldog PR Awards

Bulldog Reporter

Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively by journalists. "This year's entries were the most impressive I've ever seen,” says Christopher Elliott, award-winning journalist, author, consumer advocate and long-time Bulldog Awards judge. “They showed PR pros at their best—helping clients overcome seemingly impossible business challenges, navigating the treacherous waters of an unpredictable pandemic, or offering to assist the neediest in society. It's a defining moment for the industry. I'm honored to be a part of it." The entries certainly impressed our outstanding panel of judges who had to determine category and Grand Prize winners. This year’s campaign, agency, and individual Grand Prize winners are: Tropicana Toothpaste by MullenLowe for Best Campaign of 2021 Fahlgren Mortine for Best PR Agency of 2021 Kathy Bloomgarden of Ruder Finn for PR Star of 2021 Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once. "It’s always my pleasure to be on this panel of judges,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “The campaigns this year really homed in on organic story-telling techniques and user generated content. Through the innovative use of social media, corporate blogs, virtual press rooms, and translation, the nominees successfully generated a wider global awareness of their brand and clients.” The winning individuals, teams, agencies, and companies have earned the honor of becoming Bulldog Awards recipients, in addition to widespread promotion across Bulldog Reporter’s newsletters and associated websites. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection. Congratulations to all the winners of the 2022 Bulldog PR Awards! Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs. Campaign Categories Grand Prize – Best PR Campaign of 2021 Tropicana Toothpaste by MullenLowe Best Arts & Entertainment Campaign Gold: AHS Night Bites Bakery by NVE Experience Agency Silver: PAW Patrol: The Movie by Spin Master Bronze: The Original Immersive Van Gogh Exhibit by Lobeline Communications Best Beauty, Fashion, or Lifestyle Campaign Gold: Billabong x Wrangler® Collection by French/West/Vaughan Best Brand Launch Gold: Ambiq by Ambiq Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan Best Business to Business Campaign Gold: How the 4A’s Re-Established its Leadership Position and Grew its Membership by The Sway Effect Silver: Brodeur Partners by Brodeur Partners Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR Best Business to Consumer Campaign Gold: Canadian Tire Christmas Trail by Canadian Tire Corporation Best Campaign on a Shoestring Budget Gold: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR Silver: National Museum of American History by National Museum of American History Bronze: Tree BnB – a place for everyone by FSC Global Development GmbH Best Community Engagement Campaign Gold: Cloud Paper - Flush Campaign by Cloud Paper Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR Bronze: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Best Community Relations Campaign Gold: Highwire for COOP by Highwire PR Silver: Revitalizing Newark Symphony Hall by Violet PR Bronze: Hunger Action Month by The GIANT Company Best Consumer Product Launch Gold: Archer and LaunchSquad Embrace Future of Transportation with eVTOL Demonstrator Aircraft by LaunchSquad Silver: Lanzamientos Xiaomi by SmartPR S.A.S Bronze: SEGA Reimagines a Nintendo Wii Classic with a Vibrant Video Campaign for Sonic Colors: Ultimate by SEGA Best Content Marketing Campaign Gold: Oracle AI@Work 2022 by Oracle Best Covid-19 Response Campaign Gold: Kaiser Permanente by Kaiser Permanente Silver: BRG Communications and American College of Preventive Medicine by BRG Communications Bronze: Monter Employment Index by MullenLowe Best Crisis Management Gold: Technica Communications Guides Client Crisis to $13M in Funding by Technica Communications Silver: Preserving Denver7’s Future by SideCar PR Bronze: The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect Best Diversity/Inclusion Campaign Gold: BAND-AID OURTONE by Hunter PR Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Bronze: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American by Hunter PR Best Financial Services Campaign Gold: Finance of America Mortgage by Sloane & Company Silver: Mighty PR by Mighty PR Bronze: BackBay Communications by BackBay Communications Best Food & Beverages Campaign Gold: Tropicana Toothpaste by MullenLowe Silver: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR Bronze: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan Best Global Campaign Gold: The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into The Pandemic by Hilton Silver: Mastercard Five by Rogers & Cowan PMK Bronze: KTPO by Bullfrog + Baum Best Government/Public Service Campaign Gold: Sparking National Attention to Help MuralNet Close Tribal Digital Divide by Outside Labs Silver: Selling Pittsburgh International Airport’s Transformation by Violet PR Best Green Environmental/Sustainability Campaign Gold: Cloud Paper - Flush Campaign by Cloud Paper Silver: LaunchSquad Helps Carbon180 Combat Climate Change by Taking Carbon Removal from Science Fiction to Reality by LaunchSquad Bronze: Infineon VW ID.4 Campaign by Wireside Communications Best Healthcare Campaign Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Silver: Wolf tells the SMA story by Edelman Italy Bronze: Ellume and LaunchSquad Fight Global COVID-19 Battle with World’s First Over-the-Counter, Fully At-Home Diagnostic Test by LaunchSquad Best Integration of Traditional and New Media Gold: Tropicana Toothpaste by MullenLowe Silver: Honey Bunches of Oats “Makes a Bunch Happen” by Hunter PR Bronze: Trane® Residential Annual PR Program by Havas Formula Best Investor Relations Gold: Pushpay by Pushpay Silver: The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect Bronze: Solebury Trout by Solebury Trout Best Issue/Cause Advocacy Campaign Gold: SAGE - Advocacy & Services for LGBTQ+ Elders by Dittoe PR Silver: Hawthorne Strategy Group by Hawthorne Strategy Group Bronze: Life. Supported. - New York Disability Advocates with Kivvit by Kivvit Best Media Relations Campaign Gold: Tier One Partners and Ally Bank by Tier One Partners Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Bronze: Scott Circle Communications by Scott Circle Communications Best Newsjacking Campaign Gold: Smashburger Calls To End The Chicken Wars by Havas Formula Silver: Say Communications by Say Communications Bronze: Good Catch OurWay by Sharp Think Best Not-for-Profit/Association Campaign Gold: How the 4A’s Re-Established its Leadership Position and Grew its Membership by The Sway Effect Silver: Call of Duty Endowment - #CODEMedicalHeroes by Call of Duty Endowment Bronze: LaunchSquad Supports The Trevor Project's Focus on Innovation to Save LGBTQ Lives by LaunchSquad Best PR Podcast Gold: Spill the Ink podcast by Reputation Ink Silver: Global Results Communications PR 360 Podcast by Global Results Communications Best Public Affairs Campaign Gold: Fighting For Our Veteran’s Health by ROKK Solutions Silver: Hotel Worker Right to Return to Work by C-Strategies Inc. Bronze: CYBER.ORG by Raffetto Herman Strategic Communications Best Special Event or Publicity Stunt Gold: Kinetic Sand – “Please Do Touch the Art” by Spin Master Silver: Ally's #TotallyCovered Campaign by Tier One Partners Bronze: Canadian Tire Christmas Trail by Canadian Tire Corporation Best Technology/Software Campaign Gold: MacKeeper by Lightspeed PR & Marketing Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan Bronze: Waabi and LaunchSquad launch revolutionary simulator, Waabi World by LaunchSquad Best Thought Leadership Campaign Gold: Delivering a Reliable, Greener Grid for the Future of New York by New York Independent System Operator Silver: Ambiq by Ambiq Bronze: Amendola Raises HSBlox Profile in Value-Based Care Landscape by Amendola Communications Best Travel & Tourism Campaign Gold: Hilton Extends Hospitality Through “Hilton at Home” Digital Content Series, Offering Insider Tips to Make Consumers’ Homes and Lives More Hospitable During Global Pandemic by Hilton Best Use of Influencers Gold: Captain Sandy Yawn Campaign: Peppercomm for Travelers Insurance by Peppercomm Silver: Truvia: Competitive Conquest by RF|Binder Bronze: The MRKT by The MRKT Best Use of Personality/Celebrity Gold: Popeyes x Megan Thee Stallion Hottie Sauce by Popeyes Silver: Sonic Fin x Russell Wilson by Spin Master Bronze: SLS Brickell x Kendall Jenner by Tara Solomon, Inc. Best Use of Research - Business/Consumer Gold: Fender Uses Nationwide Survey, Doubles Down On Beginner Tools To Break Down Barriers, Demystifies Guitar by Fender Silver: Ipsos by Clyde Group Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR Best Use of Social Media Gold: #ShotforSam Vaccine Incentive Program by MullenLowe Silver: Beyond Connected to Westchester Tourism by Mower Bronze: Wines of Germany USA: Prost Every Moment by RF|Binder Best Use of Video/Multimedia Gold: ASRC Federal James Webb Space Telescope Videos by ASRC Federal Silver: National Parks Conservation Association & Limestone Branch Distillery Talking Parks Video Series by National Parks Conservation Association Bronze: First American National Commercial Services: Digitizing Commercial Title with ClarityFirst by RF|Binder Best Viral Campaign Gold: Tropicana Toothpaste by MullenLowe Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR Bronze: Magic Shave by Agency Guacamole Best Virtual Event Campaign Gold: MediaTek Mobile Latam Congress – MMLC by SmartPR S.A.S Silver: AARP Movies For Grownups 2022 by Rogers & Cowan PMK Best Visual Storytelling Campaign Gold: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan Most Innovative Media Relations Campaign Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Silver: AHS Night Bites Bakery by NVE Experience Agency Bronze: Angry Orchard x Bryte Boards Collaboration by MullenLowe Individual or Team Categories Grand Prize – PR Star of 2021 Kathy Bloomgarden, Ruder Finn Leader of the Year (Agency) Gold: Kathy Bloomgarden, Ruder Finn Silver: Natalie Best, French/West/Vaughan Bronze: Nicole Rodrigues, NRPR Group Media Relations Professional of the Year Gold: Maryam Ayromlou, Ruder Finn Silver: Jodi Einhorn, Red Havas Bronze: Gabbi DiNoble, MullenLowe PR Professional Who Makes a Difference Gold: Rosemary Ostmann, RoseComm Silver: Tara Solomon, Tara Solomon, Inc. Bronze: Bilal Kaiser, Agency Guacamole PR Star Under 40 Gold: Ashley Lennington, SPM Communications Silver: Stephanie Clarke, Red Havas Bronze: Caroline Ponseti, The Herald Group PR Up and Comer Gold: Shane Blackburn, Red Havas Silver: Jennifer Wright, Hawthorne Strategy Group Bronze: Heyli Lopez, SPM Communications Public Relations Professional of the Year Gold: Kathy Bloomgarden, Ruder Finn Silver: Linda Descano, CFA, Red Havas Bronze: Neil Alumkal, Stuntman PR Best PR and Communications Agency Team of the Year Gold: The MRKT Silver: The Agency Bronze: V2 Communications Best PR and Communications In-House Team of the Year Gold: Ambiq Silver: Genesis Crypto Market Commentary Program, Genesis Global Trading Agency Categories Grand Prize – Best PR Agency of 2021 Fahlgren Mortine Agency That Gets Results Gold: Fahlgren Mortine Silver: Forefront Communications Bronze: Vicarious PR Best Boutique Agency Gold: Violet PR Silver: Capwell Communications Bronze: Grey Matter Marketing Best Industry-Focused Agency Gold: Vested Silver: Capwell Communications Bronze: Forefront Communications Best New Agency Gold: Knights Media & Public Relations Silver: Milk & Honey PR Bronze: Boost Public Relations Business to Business (B2B) Agency of the Year Gold: Fahlgren Mortine Silver: BLASTmedia Bronze: GingerMay Business to Consumer (B2C) Agency of the Year Gold: French/West/Vaughan Silver: Fahlgren Mortine Bronze: Vicarious PR Large Agency of the Year Gold: French/West/Vaughan Silver: Ruder Finn Bronze: Fahlgren Mortine Midsize Agency of the Year Gold: The Abbi Agency Silver: Merritt Group Bronze: Dittoe Public Relations Most Innovative Agency Gold: Ruder Finn Silver: Forefront Communications Bronze: Kivvit Small Agency of the Year Gold: Capwell Communications Silver: Boost Public Relations About Bulldog Reporter Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals. About Agility PR Solutions Agility PR Solutions, INNODATA INC.’s (NASDAQ: INOD) AI-enabled industry platform for public relations and media analysis, streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Global organizations rely on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today’s communicators. Contact Details Richard Carufel Editor and Awards Judge, Bulldog Reporter richard.carufel@bulldogreporter.com Company Website https://bulldogawards.com/

June 27, 2022 08:00 AM Eastern Daylight Time