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News Direct Founder Gregg Castano to Discuss Modernizing and Leveraging Media Engagement at Upcoming Conference

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today announced that on Monday, June 6, at 2:00 PM ET, CEO and Founder, Gregg Castano, will be speaking at 1BusinessWorld’s (1BW) Leading Entrepreneurs of the World (LEW) Conference, an annual, multi-day event focusing on the power of entrepreneurship and leadership in action. The conference will be held virtually, taking place from Monday, June 6 to Friday, June 10, 2022. The LEW Conference is one of the largest and most comprehensive entrepreneurial events in the world which features business presentations, digital interviews, discussions and roundtables with the world's leading entrepreneurs and business leaders. There will be over 200 entrepreneurs and business leaders in attendance along with over 100 investors and advisors and 300 companies and organizations. In his session, Castano will discuss how he launched News Direct to transform the user experience, workflow, and pricing models to leverage the advances of the digital age. News Direct’s solutions include improvements in the utilization of automation and AI to streamline editorial processes and provide greater control for the issuer, make pricing more transparent, and update industry-leading security protocols. His session will also highlight the importance of multimedia engagement from journalists and online audiences over traditional text-based content. “The LEW Conference provides a glimpse into the minds of today’s executives as they help shape the future of the business and I’m grateful to be a part of the opening day discussions,” said Castano. “As we adapt to an increasingly complex business climate, it’s critical for today’s leaders to put their heads together to create discourse on how we can best move forward and I look forward to achieving that at this year’s conference.” News Direct recently entered an exclusive partnership with 1BW to operate as the company’s news and content distribution provider. The partnership is designed to leverage News Direct’s modernized digital content distribution platform with 1BW’s global business ecosystem that provides information, resources and business solutions for entrepreneurs and businesses from around the world. Both organizations plan to harness innovative tools of each respective platform to empower companies to showcase their expertise, thought leadership and unique insights to peers, investors, customers and entrepreneurs to help exceed growth expectations. Please click here for information on how to register or to learn more about the Leading Entrepreneurs of the World virtual conference. To learn more about News Direct, please visit: https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals and businesses. www.1businessworld.com Contact Details North 6th Agency Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

June 02, 2022 08:55 AM Eastern Daylight Time

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Dan Varroney at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Dan Varroney, the President and CEO of Potomac Core, joins the 2022 Leading Entrepreneurs of the World Conference to talk about reimagining industry growth and the importance of strategic partnership strategies in an era of uncertainty. Dan leads Potomac Core, a strategic consultancy that applies research driven strategies to reimagine new growth pathways for Industries and Professions. Founded in 2012 in Arlington, Virginia, Dan and his team help transform organizations into the important role of real time business solution providers. Register to attend the 2022 Leading Entrepreneurs of the World Conference to watch Dan's live session and to connect with him at the event: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About Potomac Core Potomac Core’s professional, insightful market research provides actionable information for building strategies and products that align organizations to the business and professional successes that their members expect. We deliver products that position our clients as indispensable resources for the industries and professions they serve. Potomac Core About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 01, 2022 06:44 PM Eastern Daylight Time

COMCAST CELEBRATES DIVERSITY IN OREGON/SW WASHINGTON, PROVIDES OPPORTUNITY FOR SMALL BUSINESSES OWNED BY WOMEN AND PEOPLE OF COLOR

Comcast Oregon / SW Washington

The deadline to apply for the next round of Comcast RISE awards is June 17th. Comcast RISE is a multi-year, multi-faceted initiative launched to strengthen small businesses hard hit by COVID-19. Oregon/SW Washington small businesses owned by people of color and women are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology makeovers from Comcast Business, based on their specific needs. According to a 2020 study by the National Association of Women Business Owners, 42% of businesses in the U.S. are owned by women, with more than 1,800 new businesses being started every day. That’s nearly five times the national average. However, according to the same study, women-owned businesses are growing at only half the rate of those run by men, namely because women struggle to access capital and other resources to help them succeed. Additionally, according to the United States Census, in 2019, more than 1 million employer businesses in the United States were minority-owned. Since the program’s inception, Comcast announced nearly 50 Oregon/SW Washington small businesses as Comcast RISE recipients. Royalty Spirits, a Portland-based adult beverage business owned by entrepreneur Chaunci King, received a customized technology makeover from Comcast RISE. “The State of Oregon loosened some of the laws about selling online, so we started to use social media for our marketing and Comcast RISE provided us the equipment, service, and phone lines we need to thrive.” Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast is committing $1 billion to programs, like Comcast RISE, and partnerships to reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. In its first year alone, Comcast RISE provided more than $60 million in grants, marketing, and technology services to more than 6,700 small businesses owned by people of color - including Black, Indigenous, Hispanic, and Asian Americans. More information and the applications to apply for marketing and technology services are available at www.ComcastRISE.com. # # # ABOUT COMCAST CORPORATION: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. ABOUT COMCAST BUSINESS: Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. ABOUT Effectv: Effectv, the advertising sales division of Comcast Cable, helps local, regional, and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Comcast Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://corporate.comcast.com/

June 01, 2022 11:55 AM Pacific Daylight Time

SaaS Labs launches hotly anticipated Dialworks to help sales teams get battle-tested

SaaS Labs

Training sales teams is arguably the most important part of any business strategy, yet it remains a time intensive and expensive exercise for teams in all companies. According to HBR, US companies spend over $70 billion annually on training, and an average of $1,459 per salesperson, only to generate disappointing ROI. Meanwhile, Gartner research suggests that sales reps forget 70% of the information they learn within a week of training, and 87% will forget it within a month. Today, SaaS Labs has launched the highly anticipated Dialworks, a sales acceleration platform to help teams get sales-ready faster. Through calls on Dialworks platform, leaders can test their reps' sales readiness in real world scenarios. SaaS Labs, makes solutions fit for the sales and customer support community in businesses around the world. Having powered tens of millions of phone calls for sales and support teams with their category leading cloud phone platform JustCall, sales training was the next big challenge on the horizon for SaaS Labs. “We found the sales training approach in companies today remains archaic and an old school style classroom playbook approach. This method isn’t fit for purpose in 2022 and no one is really spotlighting this or innovating in the space other than moving from text learning to video-based learning” commented Gaurav Sharma, CEO of SaaS Labs. “We’ve taken it upon ourselves to address the issue and create Dialworks to offer a relevant alternative to teams around the world to harness their sales talent. Using insights from our over 6,000 customers who use our customer support product JustCall, we identified that sales training was a huge issue in addressing customer needs. We analyzed thousands of calls, call analytics and rep performance and found that the only way to improve selling was to create training tools that ramped up learning by mimicking an actual workflow as closely as possible. Dialworks emerged from this insight with a clear aim of creating a sales coaching program that actually works and delivers for teams.” Dialworks is an on-demand sales training platform that replicates real-life scenarios for sales reps to train and upskill. With Dialworks, reps can connect with customers just like theirs, deliver pitches and get actionable feedback to improve. From objection handling and analytics to tailoring training regimens, the platform is aimed to help sales coaches do it all including: Eliminate hundreds of manager man hours wasted in mock calls Mimic real call scenarios replicating the job environment Monitor performance and get customer feedback at scale on pitching skills Generate tailored insights to help design better training programs Share feedback at scale and eliminate biases in hiring Tim Bauer, Senior Vice President at Allied Restoration Services added: “I absolutely loved the first release and can't wait to try out the successive releases. Dialworks gives an exposure to how things are like in the field and helps trainees feel and be productive and proficient in a much shorter training cycle. It saves thousands of hours for my top sellers which would otherwise be spent in helping new reps learn the ropes. The key thing it offers is the immediate feedback loop on their performance and helps them improve faster instead of wasting time on ineffective textbook techniques”. For more information about what Dialworks can do for your business, visit https://dialworks.io. or click here to gain early access to our sales training platform. About SaaS Labs SaaS Labs is an innovation hub that builds cloud telephony, productivity, and automation software for SMBs and enterprises globally. SaaS Labs currently has two major offerings Justcall and Helpwise aimed at empowering global sales and support teams with an unfair advantage. Find out more at https://www.saaslabs.co/ About Dialworks Dialworks is a recently launched on-demand ramp up and training platform for sales reps by SaaS Labs. With Dialworks, reps can connect with customers just like theirs in real-life scenarios, deliver pitches and get actionable feedback to improve. Find out more at https://dialworks.io Contact Details SaaS Labs Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.saaslabs.co/

June 01, 2022 11:03 AM Eastern Daylight Time

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Goodway Group Wins Skyhigh Security Business, Building on Previous Client Wins from Trellix and McAfee

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has signed on as the agency of record for Skyhigh Security, a newly launched cybersecurity subset of Musarubra, building on their success with leading security brands Trellix and McAfee Enterprise. Goodway Group will drive Skyhigh Security’s brand awareness with cross-channel media ad planning and execution within the complex B2B technology landscape. Skyhigh Security selected Goodway Group for its digital media expertise and proven track record of successfully leveraging and integrating critical paid media B2B strategies, including brand/awareness building, demand generation, and account-based marketing. With industry-leading security service edge solutions, the modern and innovative cloud security brand aims to further elevate its presence in the market. Goodway Group is charged with building awareness and executing a holistic, multi-market, multi-disciplined campaign strategy. “The B2B technology sector has become an increasingly crowded environment. Goodway Group’s vast media knowledge and reputation for delivering successful results for leading business-focused brands was a prime selling point for our team,” said Diana Massaro, Chief Marketing Officer, Skyhigh Security. “ We look forward to partnering with the agency to amplify our presence in the market.” Skyhigh Security’s partnership with Goodway Group will prioritize the optimization of brand reach and frequency to create an unparalleled omnipresence for key decision-makers in the Secure Access Service Edge (SASE) industry. Goodway Group will closely monitor campaign performance and refine its comprehensive digital media strategy using real-time audience, account, and brand lift metrics to drive efficiency, understand how the campaign performs with key target audiences and accounts, and test real business outcomes. “We are thrilled to partner with Skyhigh Security on its brand launch initiatives. Skyhigh Security’s trust in our ability to produce results that advance their business objectives speaks directly to our successful tenure with category leaders,” said Adam Herman, SVP of Business Development and Client Solutions at Goodway Group. “We are eager to kick off our new partnership and be an invaluable strategic advisor as we work to elevate their brand in the marketplace.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Skyhigh Security Skyhigh Security protects organizations with cloud-native security solutions that are both data-aware and simple to use. Its market-leading Security Service Edge (SSE) Portfolio goes beyond data access and focuses on data use, allowing organizations to collaborate from any device and from anywhere without sacrificing security. For more information, visit www.skyhighsecurity.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 01, 2022 10:00 AM Eastern Daylight Time

Dr. Christian Busch at Young Entrepreneurs of the World

1BusinessWorld

Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 08:31 PM Eastern Daylight Time

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Dads and Grads Gift Ideas

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 31, 2022 10:30 AM Eastern Daylight Time

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Ty Montague at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Renowned author, speaker, entrepreneur and agent of change Ty Montague, the Chairman and Chief Purpose Officer of co:collective, joins the 2022 Leading Entrepreneurs of the World Conference to talk about how purpose-led companies are the ones leading the way. In a world where customer and employee expectations have never been higher, and businesses are defined by the value they create and the values they demonstrate, Ty and his team at co:collective work with leadership teams to help them align behind a core story and lead stronger and more successful businesses. For more info on the 2022 LEW Conference and to register to attend, please visit: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About co:collective co: is a creative and strategic transformation partner for purpose-led businesses. We believe today's most successful organizations are driven by an underlying purpose, one that is so central to their identity it influences everything they do, from capital investment to social media. These brands are ultimately defined by what they do and how they engage communities, not by what they say. For them, purpose becomes business strategy and storytelling becomes StoryDoing. At co:collective we design brands, experiences, and content for firms that transform who they are, how they act, and how they show up in the world, with the explicit goal of creating more StoryDoers. co:collective About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 07:00 AM Eastern Daylight Time

Social Media Winners of the Champions League Final

BetXpert

BetXpert has collected data for which players in the Champions League final that got the highest number of new followers across Instagram and Twitter. Continue reading to figure out which 10 players won the Champions League Social Media challenge. The Champions League season has just ended, with Real Madrid’s Vini Jr. scoring the only goal in the final match against Liverpool. Even though Vinicius Jr. scored the deciding goal, it was in fact their goalkeeper, Thibaut Courtois, being awarded the Man of the Match. Getting to the final was sometimes hard, with French striker Benzema getting a lot of attention during the playoffs. Benzema didn’t only play a big part of getting Real Madrid to the final; he also won the battle on the two Social Media platforms, Instagram, and Twitter. Data collected by BetXpert is showing the number of new followers gained on the two platforms, by every player, in the final. Firstly, we collected data directly after the respective semi-finals had been played on 3rd and 4th May. Thereafter, we collected data directly after the final, and then again after 12 hours had passed. We did this to see what a Champions League final and the players’ performance does when it comes to followers in social media. Performing well in the Champions League final will significantly increase the number of new followers, as shown below. Karim Benzema won the Instagram battle Benzema had the biggest increase in new followers on Instagram. He received a total of 2.8 million new followers from right before the semi-final and directly after the final. 12 hours later he had gained an additional 200.000 followers. Karim Benzema went from having 50.6 million followers on Instagram on May 4th to having 53.4 million after the final. This is an increase of 5,5%. Benzema is not the only one who could smile after seeing the number of followers gained after the final. See the list of the top 10 players who received the highest number of new followers on Instagram below. Benzema won the Twitter battle On Twitter Benzema went from having 15.2 million to 15.7 million followers after the final. That half a million new followers is only an increase of 3,3%. These are the players who got the highest number of new followers on Twitter between the Champions League semi-final and final. Instagram and Twitter combined As Benzema is the player with the highest number of new followers on both Instagram and Twitter, he is also the one winning the Social Media battle overall. The player with the highest number of followers overall is Marcelo, but he couldn’t get close to Benzema. However, which other players had success over the course? The table below shows us that especially Vini Jr. and and Rodrygo also received many followers. The two managers The team is more than the players, and with that in mind there is others that can happily look at what getting their team to the Champions League final can bring from social media. Read Madrid manager Carlo Ancelotti went from having 7.4 million followers on Instagram to 7.8 million. On Twitter he went from 2.8 million to 2.9 million. Liverpool manager Jürgen Klopp is not that interested in social media, which is why we do not have any numbers on him. On the other hand, we have the numbers for his club. Liverpool’s official Instagram account went from having 37.7 million followers to 38.7 million. On Twitter they went from 20.4 million to 20.6 million new followers. Some good results from Liverpool, even though Real Madrid is unbeatable on social media. Los Blancos started with 115 million followers on Instagram and 41.4 million on Twitter, to now 118 million and 42 million. Social Media is a gold mine For players that have a lot of followers on social media, it can be worth more than having the upper hand on your teammates. There are big amounts of money if you have enough followers. This is easy to see when Cristiano Ronaldo playing in Manchester United has 446 million followers on Instagram. They say he can pocket about 1.5 million GBP for a sponsored post. This amount of money is not what the players in the 2022 Champions League final is earning, but you can be sure the top 10 players in this article can smile whenever they post something sponsored on their accounts. Contact Details BetXpert Christer Johansen +47 929 75 226 christer.johansen@raketech.com

May 30, 2022 03:00 AM Eastern Daylight Time

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