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Auto Lenders Selects LevLane as Agency of Record

LevLane

Auto Lenders, the leading pre-owned car dealer in NJ and one of the largest pre-owned dealership groups on the East Coast, announced recently it has named LevLane as its new Agency of Record and Agency Partner. Auto Lenders awarded LevLane its marketing business in anticipation of the car dealer’s aggressive expansion plans for both its car selling and car buying divisions. Since its establishment in 1990, Auto Lenders — an independent, family-owned company, currently based in Voorhees, NJ — has experienced substantial growth in the region. The company’s car selling division currently operates eight showrooms across Southern New Jersey and the Greater Philadelphia area. ALgo, Auto Lender’s car buying division, currently operates in 20 states. LevLane will play a key role in both divisions’ ambitious plans to expand by leading marketing strategy and execution for both brands. LevLane will handle all creative strategy and execution, SEO, SEM, media, and content marketing during the client’s expansion. The full-service advertising agency will work collaboratively with the Auto Lenders team to build brand awareness while supporting the company’s mission and vision for the future of car buying and selling. “Auto Lenders is at an inflection point,” said Brad Wimmer, President of Auto Lenders. “We are ready to grow, but knew we needed to find the right marketing partner to make that a reality. When we started our search, we wanted to find an agency that got us and understood our goals and our culture. The process was competitive, but LevLane’s research, insights, expertise, and their inspired creative and branding work went unmatched. Finding LevLane was that final piece we needed to complete the puzzle.” “Auto Lenders is a brand we are very familiar with in the Philadelphia region. So, when they called us, we knew they were a client we wanted to work with" said Josh Lev, SVP of Brand Engagement. "When two companies come together whose culture and goals align as ours do, great work happens. We believe this will be a successful partnership and we are honored to be selected as the team that will help them during this exciting time.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. About Auto Lenders Auto Lenders is an independent, family-owned car company that has been streamlining the auto buying process since 1990. Auto Lenders uses direct relationships with regional banks to cherry-pick the best pre-owned vehicles and offer quick credit options for buyers with all types of budgets. About ALgo ALgo is the auto buying division of Auto Lenders. ALgo’s mission is to make selling a car fast and easy for everyone by being transparent throughout the process and offering top prices for sellers. Contact Details Lauren Stralo +1 215-825-9692 lstralo@levlane.com Company Website https://www.levlane.com

November 16, 2021 11:00 AM Eastern Standard Time

First Ever Sizing Study Reveals 11.5 Million Americans Participate in the Creator Economy, Earning Money from Platforms Like YouTube, TikTok and Instagram

MBO Partners

A new study from MBO Partners® shows that 2021 is the year of the creator. In the first-ever study of this segment, MBO Partners reveals that there are 11.5 million Americans in the creator economy and that 61%, or 7.1 million people, earned money the last year by doing so. This sector is poised for explosive growth, with another 3.2 million planning to become content creators over the next two years. This new Research Brief is being released in advance of MBO Partners’ 11 th annual State of Independence in America report, the country’s longest-running end-to-end study of the American independent workforce. As retailers harnessed technology to go direct-to-consumer (DTC), U.S. workers enacted their own version by selling their creative skills and talents directly to consumers and companies. The broader independent workforce grew to over 51 million in 2021, an unprecedented 34% growth in a single year. The growth of the creator economy subset mirrors this trend. The shift out of traditional occupations and into the creator economy has people like Wade Forbes pivoting their career paths. Forbes, an artist, and illustrator, spent 16 years working in cyber security and consulting with the DoD before jumping into the creator economy to pursue his lifelong passion of bringing concepts to life through his artwork. “I loved drawing as a kid but did not believe I could make a living as an artist,” Forbes said. “It is a dream to now be able to fulfill my passion while using the skills and expertise from across my entire career.” Technology news site The Information estimates that venture capital firms invested $2 billion in creator economy startups in the first half of 2021, and the venture capital firm Antler reports there are over 220 firms that cater to creators. This rapidly growing ecosystem of creator economy products and support services makes it easier, cheaper, less risky, and more attractive to become a successful content creator. “The Creator Economy validates the trend that more and more workers are realizing the freedom and wellbeing that comes from taking career control into their own hands,” said Miles Everson, CEO, MBO Partners. “Savvy organizations and politicians must realize the workforce of the future will be fueled by independent professional solo-entrepreneurs, choosing to design careers on their own terms. Creators are just one example of how the American workforce is changing at a rapid pace.” The report revealed several key insights about this fast-growing segment of the American workforce, including: Cash on the horizon. While 7.1 million are earning income in the creator economy, another 4.4 million are part of the segment but have not yet earned income. Diversity of talent. The creator economy skews young, with 75% of creators identifying as Gen Z or Millennial. The creators themselves are slightly more diverse than the American population at large, with 19% identifying as Black, compared to just 12% of the overall American population. Let’s collab. Creators are all about the collab with over half (55%) reporting that they are teaming up with other content creators on projects compared to only 21% of independent workers who aren’t content creators. Further, 36% of content creators have hired freelance contractors to help with their business, while only 14% of independent workers overall have done so. The struggle is real. The pressure to engage and reinvent are constant struggles for content creators, along with setting work/life boundaries. A third of all content creators (34%) report struggling with boundaries and burnout versus only 21% of independent workers. From punch the clock to TikTok. Almost six out of ten (59%) independent content creators are punching a clock at a traditional job. In fact, 46% have full-time jobs and 13% have a part-time job. The majority (63%) report working part-time as content creators, while 37% of income-earning digital content creators are doing it full-time. MBO Partners will release the full 2021 State of Independence study in December. To obtain a copy of the brief, please visit https://www.mbopartners.com/state-of-independence/. About MBO Partners® MBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com Contact Details Words For Hire Karen Swim +1 586-461-2103 pr@mbopartners.com Company Website https://mbopartners.com

November 16, 2021 09:00 AM Eastern Standard Time

COLOR FACTORY ANNOUNCES NEW CHIEF EXECUTIVE OFFICER

Color Factory

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served as Color Factory’s Chief Experience Officer (CXO) for the past three years, overseeing the creative, environmental design, technical production, and physical build-out of each Color Factory location. “Creating experiences that elicit emotional responses has been a lifelong passion of mine. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. ### ABOUT TINA MALHOTRA Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Prior to being appointed CEO in November 2021, Malhotra served as Color Factory’s Chief Experience Officer (CXO) for three years, overseeing the creative, environmental design, technical production and physical build-out of each Color Factory location. Malhotra spent 11 years in New York City creating experiences for brands, including LEGO, HBO, Converse, Coca Cola, Delta, Wired Magazine and Candy Crush. ABOUT COLOR FACTORY Color Factory is an experiential art museum. Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful. Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city itâs in, working with local communities to identify charitable partnerships and local businesses to support along the way. To learn more, visit https://www.colorfactory.co/. Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

November 16, 2021 09:00 AM Eastern Standard Time

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New Options to Treat Alcohol Use Disorder

YourUpdateTV

Nearly 15 million Americans have alcohol use disorder and 75 million engaged in binge drinking or heavy alcohol use in the month before a survey conducted by the National Institute of Alcohol Abuse and Alcoholism. This problem has not been solved…yet. Hope for a solution is one of the big stories coming out of the Wonderland Conference, the largest psychedelic business event, ever. YourUpdateTV spoke with Awakn Life Sciences CEO, Anthony Tennyson who discussed the problem. “Alcohol addiction is a chronic disease effecting many millions of Americans each year. The success rates for treatments are typically quite low though. Three out of four people are back drinking alcohol within 12 months of seeking treatment. There is, however, a new hope. Psychedelic assisted therapy has been proven to be more effective at treating alcohol addiction than any other currently available treatment.” Awakn Life Sciences Corp. (NEO: AWKN) (OTCQB: AWKNF) (FSE: 954) (‘Awakn’), a biotechnology company developing and delivering psychedelic therapeutics (medicines and therapies) to treat addiction, recently announced that the ‘Ketamine in the Reduction of Alcoholic Relapse’ (KARE) psychotherapy intervention study, which was the first controlled study in the world to investigate ketamine-assisted psychotherapy, will be published in the American Journal of Psychiatry later this year. Professor David Nutt, former Clinical Director of the US National Institute of Alcohol Abuse and Alcoholism and currently Clinical Director at Awakn commented. The approach we’re taking is to use new medicines to disrupt the brains processes of addiction to allow people to escape from the repetitive cravings and which tie them to the alcohol and and also with therapy to help them plot a new path in their lives. About Awakn Life Sciences Corp.: Awakn Life Sciences is a biotechnology company with clinical operations, developing and delivering psychedelic therapeutics (medicines and therapies) to better treat addiction. Awakn’s team consists of world leading chemists, scientists, psychiatrists, and psychologists who are developing and advancing the next generation of psychedelic drugs, therapies, and enabling technologies to treat addiction. Awakn will deliver this evidence backed psychedelic therapies in clinics in the UK and Europe and through licensing partnerships globally. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 15, 2021 07:11 PM Eastern Standard Time

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Customer Experience and Customer Engagement Market to Surpass $100 Billion in Annual Worldwide Revenue by 2026, According to Dash Research

Dash Network

Customer experience (CX) and customer engagement (CE) initiatives continue to be a major priority for organizations around the world, especially in light of the significant changes and disruptions to customer relationships that emerged as a result of the COVID-19 pandemic. According to a new report from Dash Research, this level of focus is leading to brisk growth in the market for CX/CE technology platforms. “While CX improvements are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured and aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. He adds that some of the key drivers of market growth include pandemic-related shutdowns and reopening, increased focus on omnichannel customer interaction capabilities, the rise of customer centricity, and the elimination of functional silos within organizations. Dash Research forecasts that global CX/CE revenue will increase from $63.6 billion in 2021 to $100.3 billion by 2026. The market size experienced a 13.5% decline between 2019 and 2020 due to economic effects of the COVID-19 pandemic, but spending has recovered in 2021 and is projected to reach 2019 levels again by the end of 2022. The market intelligence firm forecasts that the top 5 industries in terms of CX/CE spending between 2021 and 2026 will be as follows: Telecommunications Healthcare Financial Services & Insurance Retail Government/Public Sector Dash Research’s report, “CX Market Forecasts”, includes a detailed market sizing and forecast model that focuses on the business-to-business (B2B) and business-to-consumer (B2C) software and services opportunity related to CX and CE. The forecast is split into a variety of segments, based on the world region in which the solution is used, the offering itself, functional area, and industry. The impact of the COVID-19 pandemic, the market drivers and barriers, and insights into four industries that are driving the market spending are discussed in the report, along with recommendations for both end users and vendors. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

November 15, 2021 05:30 AM Eastern Standard Time

Holiday Gifts That Won’t Break the Bank

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/84NvZOIljwI Almost a quarter of Americans worry holiday shopping will leave them in debt, but that’s not stopping consumers from spending at a fast and furious pace. Beauty and Lifestyle Expert, Alle Fister, has compiled a holiday shopping guide filled with a few gift ideas that won’t break the bank and one way to pay for it all before ringing in the New Year. SHOP & PAY OFF DEBT EARLY: Early shopping is a big trend this year with the added challenge of inventory concerns. Fister says consumers are combating the issue by being smart and savvy with their online or in-store shopping behaviors. She points to a new survey from Afterpay, the leading ‘buy now, pay later’ platform, that finds one-in-three people are setting a strict budget and plan to wrap up shopping before Thanksgiving. The lifestyle expert urges consumers to be wise and stay out of debt. She says one way to manage holiday finances is by paying off purchases early. Afterpay has declared November 19th ‘Done Day’—the official day to wrap up holiday shopping in order to complete buy now, pay later installments before 2022. Fister recommends turning to Afterpay, which partners with thousands of brands to offer interest-free installment payments, because it allows shoppers the ability to buy gifts and pay over time, without the worry of revolving debt posed by credit. She touts that, “Shopping early has never been easier.” Consumers can expect deals to be announced weekly throughout the season to help them shop early. For more information, go to the Afterpay app or Afterpay.com www.Afterpay.com Facebook: @afterpayusa Instagram: @afterpayusa Twitter: @ afterpayusa FAMILY-SIZED GIFTING: Fister’s holiday gifting guide also includes presents the entire family can enjoy together. She admits, “As a mom, I love bringing everyone together for those warm and cozy moments. One gift idea that instantly comes to my mind is Koolaburra by UGG slippers. The brand’s approachable price points make for a perfect gift the whole family, or financially focused fashionista, can appreciate.” According to the beauty and lifestyle expert, these slippers are made of high-quality materials that don’t sacrifice on style, quality, or comfort. She adds, “Personally, I’m in love with the Riley Shimmer Kid’s Slipper. Keeping those little feet warm this season never looked better.” She even thinks they’re perfect for the men in your life, “The Tipton Emboss Men’s Slipper is perfect for the guys, whether they’re making breakfast or settling in for a quiet night.” As for Fister, “I can’t get enough of the Batya and Lezly Perf Women’s Slippers. They’re so stylish and comfy! And you know, I am a Southern CA based gal—and I just really connect with Koolaburra by UGG as UGG’s little sister brand that offers a southern California cool vibe for the whole family. Effortless, easy, and exactly what I’ll be asking my husband for this holiday season!” For more information, go to Koolaburra.com. Koolaburra by UGG® Official Site | Koolaburra.com Instagram: @Koolaburra Facebook: Koolaburra by UGG - Home | Facebook GIFT GIFTS THAT GIVE BACK: These days conscious consumers are paying attention to more than price tags. Fister highlights how important it is to think of ways to pamper loved ones while using one’s purchasing power to give back to the world we live in. “One great gift idea comes from the female-founded beauty brand, Josie Maran, she is the pioneer of Argan-oil-powered beauty. They’ve partnered with the CORAL Reef Alliance to create a limited edition Pro-Retinol Body Butter in a naturally derived Grapefruit scent.” Fister says those who know “It’s cool to care,” can rest assured knowing 10% of all sales of the Body Butter will be donated to CORAL, which is focused on saving the world’s coral reefs. The Pro-Retinol Body Butter will be available in a grapefruit scent, while containing safe and healthy pro-retinol derived from pink algae to give the same benefits of a retinol with zero irritation. For more information, go Ulta.com. https://www.ulta.com/p/whipped-argan-pro-retinol-body-butter-coral-reef-alliance-collaboration-pimprod2028603 Instagram: @JosieMaran & Coral_Org Facebook: @ JosieMaran & CoralReefAlliance Hashtags: #JosieMaranxCORAL & #ItsCooltoCare THE GIFT OF RELAXATION: Given the state of the world over the past year-and-a-half, Fister suggests giving the budget-friendly gift of relaxation as we head into 2022. She says, “There has been too much stress for too long of a time,” while pointing to a few of her favorite self-care items from the brand This Works. The lifestyle expert says with This Works, shoppers can give the gift of sleep and less stress this holiday season with their holiday gift sets that contain award-winning and 100% natural, aromatherapeutic blends that truly “work.” One example is the large gift set called DREAM TO SLEEP. It is made up of a trio of sleep saviors including a shower gel, body lotion, and celebrity-favorite DEEP SLEEP PILLOW SPRAY. Fister says she’s such a fan of this product, “You just spray your pillow or mist your PJs before you retire to bed and the 100% natural essential oil fragrances of lavender, chamomile, vetiver help you fall asleep faster and wake up feeling refreshed.” There are mini sets available with pocket-sized pillow sprays and items from their Stress Check line that help manage stress. For more information, go to Nordstrom.com. https://www.nordstrom.com/s/thisworks-soothe-sleep-set/6474152?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2Fthisworks%C2%AE&color=000 Instagram: @ thisworks About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:45 PM Eastern Standard Time

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The Rise of ‘Revenge Travel’

YourUpdateTV

A s borders begin to open and with holiday deals season right around the corner, travel is coming back in full force. Recently, travel and cruise expert and Editor-in-Chief of Cruise Critic, Colleen McDaniel, teamed up with Norwegian Cruise Line on a satellite media tour to discuss “Revenge Travel” and how travelers can take advantage of some of the holiday season’s best deals. A video accompanying this announcement is available at: https://youtu.be/1h7yQHbpQgQ “Revenge Travel” has come to mean the strong desire to vacation and explore the world even more than before the onset of travel restrictions, resulting in pent-up consumer demand to travel freely again. As destinations get ready to welcome back tourists, cruising is a great way for consumers to travel and visit the destinations they’ve been dreaming about for the last year and a half. Cruising provides travelers the opportunity to visit multiple destinations in one trip. Norwegian Cruise Line’s 17-ship fleet sails to more than 300 destinations worldwide offering a wide variety of itineraries to buck-list destinations in addition to boasting world-class dining options, Broadway-caliber onboard entertainment and one-of-a-kind at sea attractions such as racetracks and laser tag experiences. With Black Friday and Cyber Monday right around the corner, it’s a great time to take advantage of the best holiday deal at sea before booking that highly anticipated vacation. Norwegian Cruise Line has opened for sale the most sailings in its history where consumers can book their dream cruise vacation now through 2024. Beginning Nov. 16, 2021, the Brand unveils its greatest deal ever providing travelers with exceptional value featuring 70 percent off the second guest fare as well as seven free offers including: Free Open Bar Free Specialty Dining Free Wifi Free Excursions Free Extra Guests Free Air for the 2nd Guest Free $250 onboard credit Giving avid and new cruisers the next generation in cruise travel experience, the Company also announced its newest ship – Norwegian Prima – will set sail summer 2022. The first of six vessels within NCL's all new Prima Class, will offer guests exciting itineraries, the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories. For those travelers who want to be the first on board, the ship’s new itineraries to Northern Europe, Caribbean and Bermuda are already on sale. Consumers can visit www.ncl.com to learn more about available itineraries and onboard attractions to begin planning their long-awaiting vacation at sea. About Colleen McDaniel: Colleen McDaniel is Editor-in-Chief of Cruise Critic, the world’s largest online cruise resource. She considers cruising to be a true passion, having traveled the world by water – from Alaska, the Caribbean and Hawaii, to Europe’s rivers, Antarctica and Africa – on ships of all ships and sizes. She’s regularly quoted as a cruise expert in media outlets across the country, including outlets like The Associated Press, Good Morning America, CNN, FOX Business, CNBC, The New York Times, Travel + Leisure and Skift. About Cruise Critic: Cruise Critic is the world’s largest cruise reviews and information site, offering a comprehensive resource for cruise travelers -- from first-time cruisers to avid cruise enthusiasts. The site features more than 50M+ opinions, reviews & photos and hosts the world's largest online cruise community. Cruise Critic is a subsidiary of TripAdvisor, Inc. About Norwegian Cruise Line: As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the media center and follow Norwegian Cruise line on Facebook, Instagram and YouTube @NorwegianCruiseLine; and Twitter and Snapchat @CruiseNorwegian. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Airbnb Upgrades Platform to Serve a Revolution in How We Travel

YourUpdateTV

The world is undergoing a revolution in how we live and work. Technologies like Zoom make it possible to work from home. Airbnb makes it possible to work from any home. This newfound flexibility is bringing about a revolution in how we travel, allowing for more frequent trips, longer trips, travel to more locations, and even the ability to live on Airbnb. Recently, Communications Lead for North America at Airbnb, Liz DeBold Fusco, participated in a nationwide satellite media tour to discuss how Airbnb is supporting a revolution in how we travel. A video accompanying this announcement is available at: https://youtu.be/1-HhndqYOIQ Before the pandemic, millions of people used to live in one place (their home) and work in another (their office). But now, with technologies like Zoom, they can live and work in the same place, and that place can be anywhere. Living, working, and traveling are all blurring together. This newfound flexibility is creating a revolution in how people travel, giving them the flexibility to travel everywhere, go anytime, and stay for longer -- data and research from Airbnb suggests these trends are here to stay. People increasingly are living on Airbnb -- from July to September, 20% of nights booked were for stays of one month or longer -- and they are traveling at any time. Nearly half of nights booked on Airbnb were for at least one week, compared to 38% two years ago; and families are traveling more during the week, with the most growth in stays on Mondays and Tuesday nights globally. With the holidays ahead, many are excited to reunite with loved ones. As of the end of September, we had over 40% more nights booked for Thanksgiving week in the US than at the same time in 2019. The reopening of US borders this week is also revealing pent-up demand. In the US -- which historically is the largest inbound travel market in the world -- during the week following the October 15 announcement of the November 8 reopening date, nights booked by foreign guests for stays starting November 8 increased by 44%. In May, Airbnb introduced its 2021 Release, with over 100 upgrades to improve every aspect of the Airbnb service. Now, Airbnb has announced a number of new innovations that make it easier to host on Airbnb and support these changing needs of travelers. These include new features like AirCover, Translation Engine, Accessibility Review, Verified WiFi, and many more. For more information, visit Airbnb.com About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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