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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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35-Year Printing Business SprintPrint Converts to Minuteman Press Franchise in Madison, Wisconsin

Minuteman Press International Inc

For 35 years, Phil Van Kampen and his wife Liz built their family-owned independent printing business SprintPrint into a multimillion dollar company by doing what they’ve always done for their customers. “We make printing easy,” says Phil. With the business doing well and retirement on the horizon, Phil has decided to sell the business to the Kenney family: Chrispin, Lynn, and their son CJ. Moving forward, SprintPrint will be rebranded as Minuteman Press in Madison as part of the Minuteman Press Conversion Program. The business will remain at their location at 2790 South Fish Hatchery Road. The Kenney family also owns a Minuteman Press franchise in Waunakee, which they have owned since 2013. Selling the Business As Phil approached retirement and was looking to sell the business, he wanted to make sure that there would be minimal disruption for both his clients and his employees that helped make SprintPrint a success. Phil says, “We had 12 employees, with at least half of them being with us for over 20 years. I wanted to make sure they were taken care of even after I sold the business.” Phil continues, “Originally, we were approached by another company but all they wanted was to buy our customer list. We were also contacted by a business broker and found that their commission rate was expensive. They also seemed to have no sense of urgency as if we wouldn’t be a priority, and so we decided not to go forward with them.” Eventually, Phil found the right partner to sell his business in Minuteman Press International. Phil explains, “After we decided not to use the business broker, Liz came home with a flyer from Minuteman Press that we received in the mail. I called Steve Szymanski, who is the Midwest Regional VP, and we talked for over an hour. I simply trusted him, liked what he had to say, and so we moved forward.” “The Minuteman Press Conversion Program was exactly what we needed to sell our business. There was no charge, no commission, and no broker fees. I also liked the fact that Minuteman Press would aid the new owner in running the business, and that I could retire without worrying about my customers and employees. In fact, my wife Liz is staying on to work with them because she isn’t ready to retire and loves her job. Steve Szymanski helped coordinate the sale and made it work, and it has been an easy transition for all involved.” -Phil Van Kampen, Retired Owner, SprintPrint, Madison, Wisconsin Meet the New Owners Lynn Kenney is the majority owner of the newly acquired business that is being rebranded as Minuteman Press in Madison. Lynn shares, “For the last 17 years, I’ve been working for the post office as a rural carrier. I also have a background in accounting and payroll in my early career working at Excalibur in Las Vegas.” For the Kenney family, the acquisition of SprintPrint simply made sense. Lynn explains, “My husband, Chrispin, was interested in expanding our current business while also building the business with our son CJ. We look forward to offering the same quality and experience customers have relied on in the past. In addition, we will be offering expanded products and services to existing and future customers.” “I believe good communication, accountability, education, and execution are the keys to running a successful family business. After 9 years of building our first location, we are looking forward to building another successful Minuteman Press franchise with our son CJ and creating great relationships in the Madison community.” -Lynn Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin CJ Kenney graduated from University of Wisconsin-Madison in December 2021 with a degree in Communication Arts. After graduating, CJ knew that he wanted to take the next step forward with the family business. “I’ve been working with my parents at their center in Waunakee for eight years, since I was in high school. I did whatever they needed me to do. I ran deliveries, I helped with in-house apparel and production, and I loved going to BNI meetings and customer calls with my dad.” CJ continues, “I love talking to people, and I learned a lot from my dad. It always seems like he knows what to say and how to build relationships. I love this business because we can meet so many people that become friends in addition to working with them as clients. I just felt like this was the right track to take for my career and for the family business.” “With SprintPrint, we saw some tremendous expanding points for our business. Phil and Liz built a fantastic business over 35 years that will help us grow our in-house wide format printing services for the production of banners, signs, and posters. They also have a fantastic staff and clients I am excited to work with them as we begin this new chapter as Minuteman Press in Madison.” -CJ Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin History of the Business Before opening SprintPrint in 1987, Phil worked for another large printing chain based in Madison for 10 years. He says, “I decided to leave and start my own business. I knew what I wanted to do, and I decided I wanted to work for myself. We started the business and I made sure we differentiated ourselves as a quick printer focused on B2B clients rather than walk-ins.” Like many other business owners, Phil grew SprintPrint by building long-term relationships and becoming the face of the business. He also provided products that made sense and helped him stand out. Phil says, “One thing that set us apart early on is that we got into the mailing side of the business, invested in the equipment and the expertise, and became a one-stop source for in-house printing and direct mail.” After six years in business, SprintPrint moved to a 6,000 sq. ft. facility, then added onto the facility in 1997. “This is the same location at 2790 South Fish Hatchery Road that Minuteman Press is taking over, which I am very excited about because it makes for an even easier transition.” Over the past ten years, SprintPrint has continued to evolve and grow. “The biggest change over the past decade was getting into large format printing, which has been a huge benefit to our clients. During the pandemic, we experienced growth in large format, and direct mail held steady. We always try to make printing easy, and the past few years have been no different.” During the pandemic, SprintPrint continued to operate as an essential business and meet the needs of their clients. Phil says, “We have many long-term customers for 30 years or more with well-established businesses. They were able to weather the storm and continue marketing, and we were there to help them adapt and pivot as needed.” Retirement and Advice for Others Now that the sale is complete, Phil is looking forward to his well-earned retirement. “I’ve taken up woodworking as a hobby, and it is very relaxing to be able to enjoy each day.” Phil summarizes his experience with Minuteman Press and shares his advice for others who are looking to sell their printing business: “As owners of SprintPrint, my wife Liz and I had decided in the last year that, after 35 years, it was time to sell our business. It was of utmost importance that our employees were taken care of – we were looking for someone who would run the business in place and retain our staff. We originally explored selling it ourselves or working with a broker, which was not working out for various reasons. We then contacted Steve Szymanski, Regional Vice President of Minuteman Press International, to explore our options with their firm. We found their system to be very attractive as there was no cost to us to market our company for sale, and we could exit the business entirely upon sale. Minuteman Press was able to find a buyer that was the best fit for how we wanted to leave the industry. We could not be more pleased with the whole process. We would highly recommend working with them to any print shop owner looking to sell their business.” Learn more about Minuteman Press in Madison, WI by visiting their website: https://minuteman.com/us/locations/wi/fitchburg. For more information on how to sell your printing business through Minuteman Press International’s Conversion Program, call 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 22, 2022 10:00 AM Eastern Standard Time

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SIGMA Announces Release of Three F1.4 Prime Lenses for Fujifilm X Mount Cameras

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming launch of interchangeable lenses for Fujifilm X Mount mirrorless cameras. This addition allows users to enjoy high-performance, high-quality SIGMA lenses in native mount on their X Mount system. Initially, three F1.4 prime lenses ( 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, 56mm F1.4 DC DN | Contemporary ), which are currently available in four mounts (Sony E-mount, Canon EF-M mount, Micro Four Thirds mount and L-Mount) will be simultaneously released in X Mount, and the lineup will expand in the future. Specifically, the recently-released SIGMA 18-50mm F2.8 DC DN | Contemporary lens, currently available for Sony E-mount and L-Mount, is tentatively scheduled for a December 2022 release. As a lens manufacturer, we will continue striving to meet the expectations of our customers with an expanded lineup of lenses and mounts for mirrorless cameras. These three F1.4 prime lenses for X Mount will be available at SIGMA Authorized Dealers nationwide in April 2022. Learn more about the SIGMA 16mm / 30mm / 56mm F1.4 DC DN | Contemporary lenses: https://www.sigmaphoto.com/lenses/mirrorless-f1-4-trio #SIGMAXMount [Lineup] For detailed product information, please refer to the following: SIGMA 16mm F1.4 DC DN | Contemporary Petal Type Lens Hood (LH716-01) supplied Product information: https://www.sigma-global.com/en/lenses/c017_16_14/ SIGMA 30mm F1.4 DC DN | Contemporary Lens Hood (LH586-01) supplied Product information: https://www.sigma-global.com/en/lenses/c016_30_14/ SIGMA 56mm F1.4 DC DN | Contemporary Lens Hood (LH582-01) supplied Product information: https://www.sigma-global.com/en/lenses/c018_56_14/ [Main Specifications and Features] Control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. *Available on supported cameras only. [Specifications] Mount Conversion Service is available to convert other mounts of SIGMA 16mm F1.4 DC DN | Contemporary, SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm F1.4 DC DN | Contemporary to X Mount. [Contact] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/en/ SIGMA X Mount Special Page: https://www.sigma-global.com/en/magazine/m_series/others-lenses/fujifilm-x-mount/sigma_xmount_lenses/ About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with nearly 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details SIGMA Jack Howard +1 631-585-1144 SIGMA.PR@Sigmaphoto.com Company Website https://www.sigma-global.com/en/

February 21, 2022 07:00 AM Eastern Standard Time

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Velocity Global integrates Contractor Payments to its Global Work Platform

Velocity Global

Increased demand for a simple hiring solution as number of independent workers wanting to work from anywhere is on the rise Velocity Global makes hiring and managing independent contractors easy with consolidated invoicing, automated, seamless payments, and locally compliant contracts Manage all talent in one place, including contractors and employees Velocity Global, the leading provider of global talent solutions, today announced the integration of its Contractor Payments solution into its Global Work Platform ™ as the latest solution for businesses and talent to work with anyone, anywhere, anyhow. “Contractor management and payments are traditionally a cluttered time suck for both businesses and talent, but now the Velocity Global platform removes this friction,” said Eric Schroeder, Velocity Global chief operating officer. “In today’s virtual workplace, companies want to engage the best talent in any country, which adds more complexity. Our platform simplifies the process from onboarding to payments for contractors around the world. This now creates one single location for managers and talent to connect, contractors and employees alike, freeing them to focus on the task at hand - delivering results.” Businesses are increasingly turning to independent workers, a rising classification of knowledge workers. The number of full-time, part-time and occasional independent workers in the U.S. increased by 34% over just two years to 51.1 million in 2021, according to the State of Independence in America survey, and spending by businesses on contingent talent rose by 23%. “We are in a new era of work in which talent takes more control over their time, location, and how they choose to engage with their employers,” said Schroeder. “With this shift in talent comes a shift in investment from businesses to meet talent where it is. The world of work is changing quickly and we offer all of the tools for businesses and talent to engage with each other in a single, accessible platform.” Currently, most contractors face archaic onboarding processes and payment confusion, while companies face the administrative complexity of managing a distributed workforce. Velocity Global’s new Contractor Payments solution provides locally compliant contracts, consolidated invoicing, automated and seamless payments, and mobile access to solve these issues for both sides. Velocity Global’s Contractor Payments solution is now available in the company's Global Work Platform. Learn more at https://velocityglobal.com/platform/contractor-payments/ About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. More than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

February 17, 2022 07:01 AM Mountain Standard Time

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Akeneo Launches Free Trial of Akeneo PIM, Expanding Access to its Best-In-Class Product Information Management Platform

Akeneo

Akeneo, the global leader in product experience management (PXM), announced today it will begin offering a 14-day free trial version of its flagship solution Akeneo PIM. Through this initiative, both prospective buyers looking for a best-of-breed product information management (PIM) solution and existing users of Akeneo’s open-source Community Edition will be able to experience the capabilities offered in Growth Edition and preview Enterprise Edition at no cost, and without having to engage with a salesperson first. PIM is the keystone for modern commerce, enabling brands, manufacturers and retailers to accelerate their digital transformation efforts and pivot to or add new omnichannel business models, or re-architect or replatform their current commerce stack. With Akeneo’s free trial, users will be able to experience for themselves how effectively organizing, structuring and managing product information can help them scale operations and expand organizational reach. “We know that some companies might feel stuck with homegrown or outdated PIM tools, but do not have the time to engage in lengthy sales cycles to help them evaluate a real solution that could transform their business,” said Fred de Gombert, CEO of Akeneo. “Through our free trial offering we are able to put our easy-to-use software immediately in the hands of executives and decision makers, allowing them to see firsthand the transformative power of Akeneo PIM.” The Akeneo PXM Studio has more than 80,000 users, including category leaders 1-800 Flowers, Forever 21, and John Deere. The core of Akeneo PXM Studio, Akeneo PIM, allows these organizations to centralize, enrich, and distribute product information from hundreds to more than 60 million SKUs. With Akeneo PIM, companies have access to a flexible and scalable PIM solution that fits neatly into existing tech stacks – be they traditional or best-of-breed with headless commerce – and streamlines workflows to allow product teams to focus on essential tasks. “PIM is no longer just nice to have for today’s e-commerce teams, it has become an essential tool for businesses looking to unlock next-level growth,” said Nicolas Dupont, Head of Product at Akeneo. “Through PIM, teams can effectively manage increasingly complex product information while enriching customer experience across vastly different channels.” In order to help users navigate Akeneo PIM, the free trial includes: A sample catalog to test out core capabilities Guided tutorials to get users oriented easily Access to a live chat offering personalized assistance during the free trial period A highlight of the powerful features in Akeneo PIM Enterprise Edition To access the free trial of Akeneo PIM Growth Edition, please visit https://www.akeneo.com/start-free-trial/ About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information: https://www.akeneo.com Contact Details N6A for Akeneo Nick Eghtessad +1 814-450-7478 akeneo@n6a.com Company Website https://www.akeneo.com

February 17, 2022 09:00 AM Eastern Standard Time

Restaurant Industry Year in Review: QSR Average Check Soars, Traffic Lags

Revenue Management Solutions

Revenue Management Solutions today released its analysis of US quick-service restaurant (QSR) performance for 2021. Overall, traffic continued its post-pandemic decline, but the global data solutions provider believes double-digit increases in average check will remain — and demonstrate a fundamental change in consumer behavior. To accurately assess the underlying trends of restaurant performance, RMS compared 2021 sales and traffic to pre-pandemic 2019 data. On average, sales were up 8.1% over 2019, and average check increased by a remarkable 22.9%. Traffic, on the other hand, remains low, down 12% as compared to 2019, and continued a negative trend in the second half of the year. Surprisingly, 2021 traffic also was even with or slightly lower when compared to the highly volatile 2020. “Consumer habits are fundamentally different,” notes RMS Director of Research and Consumer Analytics Francois Acerra. “Traffic is down, but the relative increases in average check indicate that QSRs haven’t lost customer segments. Instead, we believe that quick-service restaurant customers have permanently changed their behaviors — visiting less frequently than pre-pandemic yet spending more per visit.” RMS is among the only restaurant data providers to deconstruct average check and the story it tells about how consumers dine now. In its estimation, sales and traffic data still matter, but average spend has emerged as a leading indicator for overall performance. “Given the intense pressure on margins caused by rising commodity prices and labor shortages, analysts may give credit to price increases for the overall rise in average check,” said Acerra. “But when we dug deeper into the numbers, it’s clear that a behavior change is also driving up average check. In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” In 2021, the quantity per transaction — or how many items were purchased in a single order — was up 14.3% compared to 2019. Compare that to average net price, which was up 7.5%, and it’s clear that net sales performance was sustained by average check growth. “As QSRs make it increasingly easier to order off-premise with the rollouts of mobile applications and loyalty programs, they provide a convenience to customers that may take the sting out of higher prices,” said Acerra. This is true for efficient drive-thrus as well, notes RMS. In the company’s November 2021 survey of more than 800 US restaurant consumers, 76% reported making a restaurant drive-thru visit at least once a week, compared to 63% that reported dining in. Delivery, which has become a flashpoint for customers and operators, has steadily decreased since its peak in 2020. Just 49% of survey respondents reported using delivery at least once per week in November 2021, a steady decline from 60% in November 2020. “Wait times, poor customer service and order inaccuracy — not price — are being cited in our surveys as the top reasons for dissatisfaction,” said Acerra. “QSRs that can overcome challenges and deliver meals quickly, accurately and with a smile will deliver value to customers and potentially outweigh necessary price increases.” RMS has meticulously monitored consumer sentiment and behavior since March 2020, supplementing its 25-year experience and rich data insights with quarterly consumer surveys, university-sponsored research and anecdotal information. For more data insights and 2022 predictions, visit revenuemanage.com. About Revenue Management Solutions Now more than ever, Revenue Management Solutions (RMS) is committed to supporting restaurants through these ever-changing times. Today, more than 50 major brands in 40-plus countries trust RMS. Its data-driven analytics and tech-enabled solutions are designed to optimize sales, menus and a brand’s financial health. RMS provides actionable insights to more than 100,000 restaurant locations worldwide to help them make informed business decisions that drive profitability and combat inflation and increasing wages. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Rebecca Wilkins +1 214-437-9096 Company Website https://www.revenuemanage.com

February 17, 2022 08:05 AM Eastern Standard Time

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Stagwell’s (STGW) Assembly Unveils Fresh Brand Identity

Assembly

Global omnichannel agency Assembly has launched a refreshed brand identity to reinforce the agency’s worldwide scale and dynamic, collaborative nature, while signaling the next era of growth. The new identity, designed by creative media consultancy and fellow Stagwell agency, GALE, will be represented globally across the more than 30 markets Assembly serves, uniting our 1,500+ talent network under a focused vision. The brand refresh comes shortly after the combination of ForwardPMX and Assembly in September 2021, a move that cemented the group’s position as the flagship media asset within Stagwell ’s global portfolio. Since the combination, the agency has strengthened our integrated full-service media offering, while expanding into more comprehensive business, data, and technology consulting services, including the continued buildout of our proprietary technology and data solutions platform, STAGE. All of this has culminated in the agency taking on more scaled, global AOR engagements for leading brands. “We’ve looked inward to find change and fuel growth within our own business, and in evolving the brand, we’re moving confidently into a space where our Assembly of data, talent, and tech can deliver a leading set of solutions for the best brands in the world,” said James Townsend, Global CEO of Assembly and Global CEO of Stagwell Media Network. The visual identity plays intentionally with bold, bright colors to humanize and create a sense of accessibility, while also exploring an expanded palette and photography style that reflects the rich diversity of the talent within Assembly and the consumers our clients serve. “Our vision was to reinvigorate the most iconic elements of the former Assembly brand while also leaning further into a visual story that would be intrinsically connected to how we deliver our work,” said Sara Pollack, VP of Marketing at Assembly. “This new brand further solidifies our common purpose and an identity which connect us, no matter where we are in the world.” Assembly has also placed significant emphasis on Impact, both in our efforts led internally by staff around the world, as well as through more dynamic partnerships and innovation in sustainable media, making the agency a key consultative partner to clients navigating their own sustainability agendas in media and beyond. The rebrand effort offered an opportunity for a different kind of collaboration between Stagwell agencies Assembly and GALE, the latter of which has been known for transforming brand identities and challenging perceptions through storytelling and media for the likes of MilkPEP, H&R Block, Chipotle, and Truth Initiative. “Media today is more than data and targeting. It’s also about both culture and collaboration. With this rebrand we wanted to create something that leaned into those two ideas in an energetic, dynamic, and attention-grabbing way,” said Winston Binch, Chief Brand and Experience Officer at GALE. Binch continued, “The big idea here really is the logo change. The original Assembly logo had the “/” on the left side of the “+.” We flipped it. Through this simple change, we’ve created a logo that is inherently more open and inclusive. Assembly is all about collaboration, and we felt that it needed to be conveyed through the logo itself. Great branding is all about the details.” “Our network is designed to transform marketing and the Assembly-GALE team designed a strong new brand that reflects that ambition,” said Beth Lester Sidhu, Chief Brand and Communications Officer at Stagwell. “Assembly’s new identity is a great representation of the brand’s ability to deliver the best in media and beyond.” Assembly’s new brand identity is complemented by the full relaunch of the agency’s website at www.assemblyglobal.com. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. ABOUT GALE: GALE is a Creative Media Consultancy, with data at the core. With expertise in business strategy, CRM, loyalty, brand storytelling, performance marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Detroit, Los Angeles, London, Austin and Bengaluru. In 2021, GALE was named Data & Analytics Agency of the year on the Ad Age A-List. For information on GALE, its customer data platform Alchemy™ and its consumer research capability ASK GALE, visit: https://gale.agency/. ABOUT STAGWELL: Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 16, 2022 08:30 AM Eastern Standard Time

Put the Power of Nature in Your Hands

JSH International

JSH International™ LLC., a bio-environmental company located in Mount Laurel, NJ, recently launched their revolutionary product, Nature’s Wonder® Plant & Turf Booster™ to the US consumer Home Lawn & Garden market. The Company has created a one-of-a-kind organic formula that has been proven to enhance soil quality, improve fertilizer efficiency, reduce water needs and dramatically increase root mass. It makes everything that grows in and around the home bigger, stronger and healthier. “We are very excited to offer gardeners and plant lovers alike this unique biostimulant & soil amendment through Amazon to start,’ said Company CEO Kevin Mulvihill. ‘This is not a plant food/ fertilizer but rather boosts the benefits of these inputs. We are so convinced that the gardeners will love this addition to their plant care routine that we offer a no questions asked money back guarantee.” Nature's Wonder® has been in the commercial markets for over a decade and has sold thousands of gallons to Turf & Landscape Professionals. The new consumer version has already been used by hundreds of people across the country with incredible results every time. This low-cost natural liquid additive provides all plant lovers with a powerful organic tool for the growing, maintenance and installation of their indoor or outdoor gardens. According to Tanya Hovnanian, the Marketing & Business Affairs Manager, “Our customers tell us that they have never seen such great yields from their garden or houseplants that look as vibrant and healthy with little to no effort. The most popular trait about this product is that it is easy to use and the benefits get better and better over time- all while having a positive impact on the environment.” For more information visit www.ptbooster.com About JSH International™ JSH international™ is a forward-thinking Bio-Environmental company providing varied formulations of a proprietary all natural liquid that is changing the way we treat our wastewater, manage grease in the waste stream, and care for our crops, plants & turf. Completely natural and created using a sustainable peat-extraction process, our products are truly From the Earth…For the Earth®. These revolutionary products act as powerful "energy drinks" for microbial populations. The result is an amazing line of innovative organic formulations that deliver increased efficiency and cost-savings across a wide range of applications. Contact Details JSH International, LLC. Tanya Hovnanian +1 856-630-3425 tanyah@jshinternational.net Company Website https://www.jshinternational.net

February 16, 2022 08:03 AM Eastern Standard Time

Spiceology and Hell's Kitchen Team Up To Bring Competition-Worthy Flavor To Homes Everywhere

Spiceology

Spiceology, leading spice and flavor company, today announced a collaboration and new product line with Hell’s Kitchen, the popular cooking competition show. Each blend created by Spiceology and Hell’s Kitchen captures the essence of some of the show’s most viral moments and some of its most well-known dishes: Sir Wellington ($9.99) - Based on Hell’s Kitchen’s most famous dish, Beef Wellington, this blend boasts flavors of mustard, mushroom and shallot, with an earthy horseradish linger balanced by worcestershire, rosemary and thyme. Try it on beef, chicken, eggs, tofu, brussels sprouts, asparagus, mushrooms, potatoes, and in sauces and gravies. Where’s the Lamb Sauce?! ($9.99) - “Source” or Sauce, named after one of the most meme-able moments and quotes from Hell’s Kitchen, this herbaceous blend is filled with mint, tarragon, chives, rosemary, oregano, marjoram and parsley, and finished with a sweet balsamic powder and molasses. Try it on lamb, chicken, white fish, pork, wild game, tofu, roasted root veggies, green beans, asparagus, eggs, salad dressing, rice, and couscous. Vampire Killer ($9.99) - Made for, but not limited to risotto (one of the chef-slaying dishes on the show), this blend is a delicious mixture of garlic and parmesan, with a hint of umami from mushroom powder. Try it on risotto, pasta, eggs, popcorn, roasted vegetables like tomatoes, eggplant, asparagus, root veggies, and potatoes, kale chips, salad dressings, infused olive oil, and garlic bread. Smashing Salmon ($9.99) - What happens in Hell’s Kitchen when the salmon is undercooked? It gets smashed! This blend turns a notorious negative on the show into a palate-pleasing positive with its acidic miso flavor and strong umami from soy and shitake mushroom, as well as hints of lemon and ginger for a kick. Try it on seafood, chicken, pork, tofu, roasted vegetables, peas, string beans, eggs, fried rice, popcorn, noodles, soups and ramen. Under the Sea ($9.99) - Perfectly cooked scallops can be hit or miss on the show. But, this sweet and spicy blend pairs perfectly with scallops with flavors like maple and Korean chile flakes. Try it on white fish, scallops, tofu, chicken, pork, squash, glazed carrots, asparagus, corn, rice bowls, as a pizza topper, and in noodles. “The core of Hell’s Kitchen is creating amazing food, and whether you’re a die-hard fan of the show or want to experiment with incredible flavor shortcuts, these diverse blends bring deliciousness to dishes,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These blends bring chef-driven flavors into the kitchen and celebrate the dedication and talent of chefs everywhere” For more information on the partnership and the blends, visit www.Spiceology.com/collaborations/hells-kitchen. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT HELL’S KITCHEN Each season of HELL’S KITCHEN welcomes a new batch of ambitious chefs who will brave an intense culinary academy. Competitors face a series of grueling challenges to prove they possess the right combination of ingredients to win a life-changing grand prize. As the competition progresses, the number of contestants is whittled down until only two chefs are left to compete for the ultimate prize, a Head Chef position at a premier restaurant, and fulfill their dreams of working in the culinary industry as the winner of HELL’S KITCHEN. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

February 16, 2022 08:00 AM Eastern Standard Time

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