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How Will Social Media Adapt to the Advertising Squeeze?

QYOU Media

ValueTheMarkets.com News Commentary - Total worldwide internet users numbered 5 billion in April 2022, with Statista data showing 4.65 billion people use social media as numbers continue to rise. But with advertising spending knocked lower, how are social media businesses adapting? This article discusses the issue with reference to Twitter (NASDAQ: TWTR), Snap (NYSE: SNAP), Microsoft (NASDAQ: MSFT) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF). QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. The company also manages influencer marketing campaigns for major film studios and key household brands. QYOU Media’s most recent earnings, which covered the three-month period ended 31 March, showed that the company had grown revenue by an astronomical increase of 2,410% against the same period 12 months prior. The business expects that, even with advertising headwinds, each of the rest of its quarterly updates across the year ahead will show record revenues. That expectation comes as the company’s Chtrbox subsidiary, which is one of India’s leading creator-powered companies connecting brands and social media influencers, has announced the launch of a new division. The ChtrSocial division will focus on helping brands multiply their social audiences with modern creative methods, including micro-videos and personalized brand storytelling. QYOU Media says the operation will offer cost effective and scalable solutions to community building for brands, allowing brands to become digital creators themselves. It sounds like an attractive offering in an environment where many advertisers are cutting back on advertising spend, while also focusing more on social media. With QYOU Media’s wealth of experience in influencer marketing on-hand, ChtrSocial could be an exciting project. Twitter (NASDAQ: TWTR), which was cofounded by Jack Dorsey, provides online social networking and microblogging service, offering users the ability to follow other users' activity, read and post tweets. It might be one of the planet’s major players when it comes to social media, but the business has had a rocky ride over recent months. The company’s second quarter earnings saw average monetizable daily active usage rise by 16.6% on the same period in 2021. Even so, revenue dropped from $1.19bn to $1.18bn amid advertising headwinds. However, the company also blamed the drop on instability associated with Elon Musk’s $44bn takeover bid. In fact, Twitter is now suing the enigmatic South African billionaire in an effort to force him to follow through on the accepted bid. Legal wrangling could hurt the business further, but Twitter is unlikely to let the matter drop as Musk’s bid, which equated to $54.20 per share, represents a premium on the current share value. These difficulties may have contributed to the decision to increase the Twitter Blue service’s monthly price, which is climbing from $2.99 to $4.99 for new subscribers. However, subscription and other revenue decreased in the company’s most recent quarter, falling by 27% to $101m. This decline, coupled with the miniscule contribution from subscription revenue compared to ad revenue, calls into question the company’s capacity to deal with slowing ad revenues. With advertising revenue likely to dip, other industry peers also seem to be on the lookout for new or enhanced revenue streams. Snap (NYSE: SNAP) is one company trying out the subscription model for size. The business provides technology and social media services, developing mobile camera application products and services that allow users to send and receive photos, drawings, text and videos. The company, which runs the Snapchat platform, has changed its executive team amid advertising troubles but is having some success with new monetization efforts. The business is offering users a ‘premium’ service in the form of Snapchat+, available for $3.99 a month. It has seen some success, with Snap confirming that it had brought in more than 1 million subscribers less than six weeks after launch. Even without the potentially major impact of this subscription service, Snap reported revenue growth of 13% in its most recent earnings update. In its current state, this contribution is minor compared to the company’s overall revenue of more than $1bn in its second quarter, but the company will be hoping it is the springboard to further growth. CEO Evan Spiegel has hinted there could be further changes, stating the company is aiming to cultivate “new sources of revenue to help diversify our topline growth”. But when it comes to social media subscriptions, there is one offering which leads the way. Headed by Satya Nadella, Microsoft (NASDAQ: MSFT) offers applications, extra cloud storage, and advanced security solutions, serving customers worldwide. It might not be the first company you associate with social media, but the software giant’s business networking oriented social media offering, LinkedIn, looks to have been going from strength to strength. Microsoft acquired LinkedIn for $26.2bn in 2016, with the aim to grow the site and integrate software such as Office 365. Since then, it has achieved significant growth and become something of a money spinner. In the company’s most recent earnings, which covered the three-month period ended 30 June 2022, LinkedIn revenue jumped by 26% compared to the same period a year prior. This increase came even as Microsoft’s platform was impacted by a general downturn in advertising spend. The company has long operated a premium subscription service for users, which allows them to access in-depth statistics about their profiles, better visibility in messaging and access to training courses. Microsoft is also pushing ahead with integration of LinkedIn with its huge library of software applications, with one of the latest updates including integration with video chat software Teams. The software giant will be hoping that its multiple revenue streams and powerful synergy with other applications will mean that LinkedIn can continue to rake in the revenue despite an advertising slowdown. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. 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August 22, 2022 11:00 AM Eastern Daylight Time

Florida Pell Grant Recipients Eligible for Free Internet Service

Comcast Florida

Students in Florida receiving Federal Pell Grants attending public or private colleges and universities may be eligible for another federal program that could cover their monthly internet bills. The Affordable Connectivity Program (ACP) provides qualified individuals and households with a monthly credit of up to $30 to pay for internet and/or cellular phone service. Comcast is an ACP program participant and qualified customers can use the ACP credit towards any tier of Xfinity Internet service, including Internet Essentials. Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. It provides low-cost, in-home internet service for qualified households, the option to purchase an Internet-ready computer for less than $150 before taxes, plus multiple ways to access online digital literacy and skills training. The Internet Essentials tier offers 50 Mbps internet service for $9.95 a month for qualified households. The new Internet Essentials Plus tier offers 100 Mbps internet service, which is twice as fast, and costs $29.95 a month. The ACP’s $30 a month credit for internet and/or cellular phone service completely covers the monthly bill for Internet Essentials or Internet Essentials Plus. According to a study by Educationdata.org, 34% of undergraduate students nationwide received a Pell Grant in the 2020-2021 school year, including nearly 490,000 in Florida. Pell Grants are awarded based on annual household income, household size, and the number of dependents. “Pursuing a college education is expensive and students need all the financial support they can get,” said Javier Garcia, Senior Vice President of Sales and Marketing for Comcast in Florida. “By combining the ACP $30 per month credit with our Internet Essentials program, broadband service can be free for qualifying college students, and they can free up money in their budgets for other necessities like books, groceries or gasoline.” For more than a decade, Comcast has been committed to advancing digital equity, connecting 10 million low-income Americans to Internet Essentials and the resources necessary to navigate and excel in an increasingly digital world. In 2021, Comcast announced Project UP, a 10-year $1B commitment to reach 50 million people from low-income households and provide tools, resources, skills, and training to bridge the digital divide and unlock unlimited possibilities. For more information on Internet Essentials and the ACP, visit www.internetessentials.com or call 1-855-8-INTERNET (1-855-846-8376). Contact Details Comcast Florida Region Cindy Arco +1 904-738-3412 cynthia_arco@comcast.com Company Website https://florida.comcast.com/

August 22, 2022 10:32 AM Eastern Daylight Time

COMCAST IS ROLLING OUT MULTI-GIG INTERNET SPEEDS TO COLORADO SPRINGS HOMES AND BUSINESSES

Comcast Colorado

Today Comcast launched an additional multi-gig Internet speed tier to Xfinity and Comcast Business customers in Colorado Springs. Colorado Springs is the first community in Colorado where Comcast is beginning to deliver download speeds of 2 Gbps over the connections already existing in homes and businesses today. Once the rollout is complete, these multi-gig speeds will be available in all of Comcast’s service area in Colorado Springs, as well as throughout Comcast’s entire footprint in Colorado. In addition to multi-gigabit download speeds, Comcast is introducing faster upload speeds in Colorado Springs to Xfinity Internet customers who choose xFi Complete, and Comcast Business customers, will receive up to 10X faster upload speeds than their current levels. Network data shows downstream traffic remains 14X greater than upload, so the introduction of symmetrical upload speeds will be well in advance of demand. “Our network is made for anything, so you can do anything,” said J.D. Keller, Senior Vice President Comcast Mountain West Region. “During the pandemic, we saw how vital having a fast, reliable internet connection is for all people, and demand for internet services continues to increase at a fast pace. My own kids and family are working, learning, chatting, watching movies or playing games on-line whenever we are in the house. I know others have the same experience. Comcast’s investments in our network will keep more people in Colorado Springs securely connected and ensure they have the technology today to meet the needs of tomorrow.” “By investing in infrastructure upgrades that ensure secure, reliable connectivity for all our residents and businesses, installing free Community WiFi Lift Zones, and supporting Olympic City USA in a variety of ways, Comcast has shown a commitment to Colorado Springs and to ensuring our city is preparing for tomorrow – today,” said Colorado Springs Mayor John Suthers. Faster speeds will be just one of the consumer benefits made possible through Comcast’s continued efforts to evolve its entire network to 10G. 10G is a next-generation technology platform supported by a global collaboration of companies in the Internet industry focused on building networks that stay ahead of consumer demand for connectivity. In addition to enabling multi-gig symmetrical connections, 10G efforts will provide even greater network reliability, lower latency, faster troubleshooting, and increased energy efficiency. More information about the industry’s efforts toward a 10G future can be found here. The new speeds are available today to Xfinity and Comcast Business customers in parts of Colorado Springs and will be rolled out to Comcast markets across the country through 2025. Visit Xfinity or Comcast Business to learn more and sign up for these exciting new products. More about Comcast in Colorado: Comcast has more than 300 miles of fiber in Colorado Springs – more than 10,000 miles throughout the state of Colorado. More than 2.3 million homes and businesses have access to Xfinity and Comcast Business products and services statewide, including more than 400,000 in Colorado Springs. Our network reaches every zip code in the city of Colorado Springs, to make sure everyone can connect to our fastest speeds and use the technologies and devices they depend on every day – now and in the future. Comcast has invested more than $1.2 billion in its network in Colorado alone in the last three years. We make continuous strategic investments in building broadband network capacity to stay ahead of demand — effectively doubling our capacity every 2.5 years. Since 2011, Comcast has connected nearly 600,000 income-constrained Coloradans to the Internet through its Internet Essentials Program –the nation’s largest and most successful private-sector low-income broadband adoption program. The program provides income-eligible people the ability to connect to the Internet for $9.95 per month. Additionally, Comcast participates in the Federal Affordable Connectivity Program which provides those who are eligible a $30 per month credit for the Internet service. As part of Comcast’s ongoing commitment to help connect low-income families to the internet, Comcast also worked with our network of nonprofit, community, and city partners to equip nearly 100 locations across Colorado with WiFi- connected Lift Zones where students and adults can get online, participate in learning and workforce development trainings, and access critical resources. ### About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

August 22, 2022 08:30 AM Mountain Daylight Time

WiMi Built the Next Generation of XR to Enter the Business Market As the Metaverse Continues to Grow

WiMi Hologram Cloud Inc.

The Metaverse, a digitized virtual reality realm, is gaining popularity. The buzzword “Metaverse” was coined by sci-fi author Neal Stephenson in his novel Snow Crash in 1992. Its popularity is due to Facebook's decision to rename "Meta." The Metaverse is Not Far Away What is the Metaverse? We may picture it as a new interconnected platform. Ordinary video game players can only see what they are playing through a 2D flat screen on a mobile phone or computer. In contrast, the Metaverse can create a 3D space where players can access an immersive gaming experience. This is the charm of the Metaverse: people can switch between virtual and reality seamlessly. So how can we enter the Metaverse space? Major tech companies are now actively developing their ultimate solution, which is XR. XR is the next-generation mobile computing platform that combines real and virtual worlds, including VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). It is the key to the Metaverse, which can create immersive experiences. While XR has been applied in gaming and socializing for decades, it remained insipid until the technological advances and social changes brought about by the epidemic, which promoted the development of the Metaverse and inspired tens of billions of dollars of investment. It also made people believe that the Metaverse is the future and the next battlefield of the Internet. The XR market has been booming with great potential in recent years. The global VR industry size is expected to grow at an average annual rate of about 54% during the five years from 2020-2024, with VR growing at about 45% and AR growing at about 66%, both with a market share of RMB 240 billion in 2024, according to International Data Corporation (IDC). WiMi’s XR Opens Gate to the Metaverse It is sensible that the Metaverse will bring a new era for humanity in the coming years. WiMi Hologram Cloud (NASDAQ: WIMI) is devoting itself to developing Metaverse technology and has become an active player in this field. It is understood that the core team of WiMi has been engaged in the XR field for years. WiMi also established the Metaverse division to seize the golden opportunity and to design and produce industry benchmark XR products and experiences in software, content, system, SDK tools, and hardware for customers. After years of development, WiMi has become a leading XR builder in the industry and has established a relatively complete technology R&D system, content production and reserve system, and commercialization system. It has a robust XR technology research and development ecosystem. It has built an XR value industry chain with great potential for expansion. WiMi focuses on professional fields in Metaverse applications such as home entertainment, light field cinema, performing arts system, commercial publishing system, advertising display system, etc. In addition, WiMi has established a comprehensive XR content library compared to its peers. With 195 patents on technologies related to image processing and display, model input/output, 3D modeling, and 325 software copyrights, WiMi has produced over 4,600 high-quality, high-fidelity XR contents. In terms of the number of XR patents and software copyrights, WiMi is in the first tier of the industry. From the whole industry's perspective, XR technology commercialization has gone through the market education phase and gradually transitioned to the high-speed development period. Metaverse is a track with high market potential for WiMi. Based on the market trend and its experience, WiMi is firmly committed to a long-term development strategy and continues to improve brand awareness through the business market. WiMi is experienced in the market and can provide hardware and software solutions for the whole industry chain, empowering large enterprises and customers in the office, socializing, advertising, financing, and other fields, helping enterprises and customers reduce costs and increase efficiency. And next, WiMi will combine the advantages of 5G large bandwidth transmission, boost R&D and accumulate more service experience. Closing Remarks In 2022, the metaverse market is in full swing, with many tech companies scrambling to get in. Giants are entering the market, with Qualcomm launching a new generation of XR chips and Tencent setting up an XR division. More than 500 companies have reportedly joined the metaverse market. McKinsey believes the metaverse market will reach $5 trillion by 2030. This vast market share is unprecedented for all the major tech giants. About WIMI Hologram Cloud WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, is a holographic cloud comprehensive technical solution provider that focuses on professional areas including holographic AR automotive HUD software, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and others. Its services and holographic AR technologies include holographic AR automotive application, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details WIMI Hologram Cloud Inc. pr@wimiar.com Company Website http://www.wimiar.com/en/

August 19, 2022 11:00 AM Eastern Daylight Time

Without Proper IT Protection, It's Just A Matter Of Time Before SMBs Get Hacked

Sekur Private Data Ltd

For several years now, many small and medium-sized businesses (SMBs) have been under the assumption that if they just move their files and data to the cloud, they will be protected. The hope is that cloud-based services like Amazon.com Inc. (NASDAQ: AMZN) Web Services, Microsoft Corp.’s (NASDAQ: MSFT) Azure and IBM (NYSE: IBM) Cloud Services will provide a layer of protection for sensitive information and peace of mind. But even cloud software providers can be subject to hackers and data breaches. Unfortunately, most SMBs are unaware their remote workers are creating even more opportunities by using unsecured systems to conduct business, further compromising whatever data protection they use. SMBs diligent in using the right tools and processes to protect their data from attacks such as hacking and theft are providing a shield against cyber intrusion and phishing scams. In doing so, they protect sensitive data such as email addresses, phone numbers, medical information, bank and credit card numbers and, in some cases, private medical information. New research shows that many are missing the mark in this area. SMBs Are A Huge Hacking Target According to a benchmark study by Cisco Systems Inc. (NASDAQ: CSCO), SMBs account for more than 40% of all data breaches, with more than six out of 10 reporting at least one cyber attack in the past year resulting in at least eight hours of business shutdowns. Thirty percent of small businesses consider phishing attacks to be the most significant cyber threat, with 1 in 5 having no endpoint security and more than half existing without any information technology (IT) security staff in house. As SMBs struggle to find cost-effective solutions to the issue, the stress of protecting data is also affecting their workflow. A new survey from CNBC and SurveyMonkey found that nearly 4 in 10 small-business owners say they are very or somewhat concerned their business will be the victim of a cyber attack within the next 12 months. There Are New Data Protection Tools Now Available One company leaping to provide inexpensive and peace-of-mind offerings for SMBs is Swiss-hosted privacy and cybersecurity company Sekur Private Data Ltd. (OTCQB: SWISF), which focuses on privacy and security communications and data management solutions. The company developed SekurMail and SekurMessenger as part of a privacy and security bundle of email, messaging and file transfer in one application featuring the company’s latest SekurSend and Chat-by-Invite technology. That technology includes proprietary anti-phishing and privacy features in SekurSend®, which allows users to send an email to any other recipient — whether they have Sekur or not — in complete privacy and security. The email never leaves Sekur’s encrypted email servers in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply® without registering for a Sekur account. SekurMessenger comes with a proprietary feature and technology called "Chat-By-Invites". This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. The invite can be sent via Email or SMS. Sekur has already enabled invites in 61 countries, covering over 3.40 billion people, and will add more countries as Sekur expands globally. The target sectors are numerous, including but not limited to real estate, legal, finance, medical, government, energy, manufacturing. Sekur has big plans to reach SMBs with solutions for the remainder of 2022 and 2023, including: Developing new email and digital marketing and search-engine optimization (SEO) targeting over 3 million SMBs out of the 30 million in the U.S. with a conversion goal of up to 10% (up to 300,000 SMBs and up to 1 million to 1.5 million users). The development and use of additional marketing tools on several types of media, including a significant launch in its SekurMail product over all digital media and electronic billboards in New York City to complement its planned television ads and new interviews. The product launch of SekurVPN, SekurVoice and SekurPro, a video conferencing tool targeting C-level executives. The company offers its products globally through its websites, approved wholesalers and distributors, and telecommunications operators. For more information on Sekur Private Data, visit https://sekurprivatedata.com. For more information on Sekur solutions, visit https://www.sekur.com. Sekur is a Privacy and Security solution developed by GlobeX Data S.A. and licensed globally through its sister companies GlobeX Data Ltd. and GlobeX Data Inc. GlobeX Data Ltd. is a publicly traded Cybersecurity and Internet Privacy provider of Swiss hosted solutions for secure communications and secure data management. The company trades in the public stock markets under tickers (OTCQB: SWISF), (CSE: SWIS) and (FRA: GDT).For more information about GlobeX Data please visit us at https://globexdata.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Alain Ghiai aghiai@sekur.com Company Website https://sekur.com/en/about

August 18, 2022 05:26 PM Eastern Daylight Time

Citibeats Launches New Open Source Ethical AI Community Dedicated to Democratization of AI

Citibeats

Citibeats, a provider of ethically-sourced AI insights that drive real-time, data-driven actionable decisions, is establishing an open-source community dedicated to democratizing its AI algorithm. The “ Ethical AI Community ” will be composed of developers who are committed to refining Citibeats’ existing algorithm to ensure that it is as free from code bias as possible—a key consideration for realizing the potential of AI as a solution for some of the world’s most complex problems. The company’s commitment to Open Source Data Science (OSDS) is consistent with Citibeats ’ mission to harness the power of AI for good. By creating an open-source platform for its algorithm, the company is building transparency, reliability and security into the core of its operation model. “Ethics and trust are key to our mission,” said Abby Seneor, CTO at Citibeats. “As a company, we want to gain the trust of the public by doing the right thing, consistently, to help society. So it’s a logical step for us to make sure we can trust the output we get from our machines. We believe that the only way to do that is by opening our models to let the community see and challenge our inputs—resulting in a robust, inclusive and transparent AI.” Reducing Code Bias & Embracing Diversity The issue of code bias is well known within the tech community—there are many examples of algorithms that “learned” to discriminate against specific races and genders due to a lack of diversity in the teams that created them. The Ethical AI Community seeks to tackle this problem head-on by opening its algorithm to as wide of a community as possible. “We can only ensure that our tools meet the needs of all communities when we invite different voices to be heard—particularly during the creation and review of the tools themselves,” said Abby. Developer Community Waitlist The Ethical AI Community is expected to launch in October 2022. In the meantime, the Citibeats team is encouraging developers to sign up for a waiting list to be notified of developments, as well as a Slack channel. About Citibeats Citibeats utilizes ethical AI for social understanding. By analyzing unstructured data from social media, blog posts, forums, and more, the platform generates real-time insights regarding todayâs most pressing issues, from sustainability to social risk. Our corresponding monitors shed light on millions of evolving conversations, empowering global leaders to contextualize changes with data-driven insights. Contact Details Citibeats Matteo Mezzanotte mmezzanotte@citibeats.com

August 18, 2022 12:05 PM Eastern Daylight Time

The Streaming Stocks Capitalizing on the Gaming Boom

QYOU Media

ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns. Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth. Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX. The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people. India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income. The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more. The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers. QYOU ’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7. The channel, which is scheduled to launch in September 2022, will target the 18–35-year-old demographic. The Q India COO and leader of connected TV platform efforts, Krishna Menon, commented: “We are executing on our goal this year of becoming a leading provider of genre-based channels to audiences adopting Connected TVs as a primary destination for their viewing time". “Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We expect more channel launches to be announced this year and of course, we believe that Q GameX can be a big winner on these platforms.” Netflix (NASDAQ: NFLX) is another business looking to take advantage of the popularity of gaming. The streaming service giant was founded in 1997 and originally made its name as a movie rental service before becoming the biggest name in streaming. Now, the company is turning its attention to the world of gaming. The move started with the company’s ‘choose your own adventure’ style on-off episode of Black Mirror, titled Bandersnatch, which was released in December 2018. The interactive show allowed users to make choices and change the narrative, allowing them to experience different plots and endings. This was Netflix dipping its toes in, but appears to have been a sign of things to come. After launching a series of mobile games in November 2021, the company has been consistently releasing new game content. It has currently built up a portfolio of more than 20 titles. The company’s emphasis is on accessibility for all users, with the goal being increased engagement from subscribers. To this end, it has acquired several development studios and claims to have a strong pipeline of new releases for the next couple of years. Walt Disney Co (NYSE: DIS) is another entertainment giant which has an eye on the gaming space. The company has a long history of engaging with gaming, with releases coming in the form of numerous movie tie-in titles and standalone efforts featuring famous characters such as Disney Infinity and Epic Mickey. September will see a major new release for the company with copies of Disney Dreamlight Valley hitting the physical and virtual shelves in early access form. This title, which is available across all major console platforms, is free to play and will allow gamers to solve mysteries, embark on quests and build their own village, all while accompanied by Disney’s famous roster of characters. Back in 2020, it was reported that the company was looking to team up with game studios in order to increase the number of titles featuring Disney-owned intellectual properties. With enormous properties like Star Wars, The Simpsons, The Marvel Cinematic Universe and much more besides in its back pocket, Disney is well-placed to benefit from a big push into the gaming industry. Another business with one eye on streaming and another on gaming is Apple (NASDAQ: AAPL). The company hasn’t always been the friendliest to gamers, with macOS still limiting the titles that users can access compared to the wealth of gaming riches available to PC users. Additionally, the company designed the now largely forgotten PiPP!N console in the mid-1990s. This console performed poorly as it tried to compete in a saturated market full of more warmly received competitors. However, recent years have seen the company attempt to embrace the gaming market more and more, with the most significant move being the launch of Apple Arcade in September 2019. This is a subscription-based service that offers gamers access to a range of titles without advertising, in-game transactions, data tracking, or the need for a constant internet connection. A report released by JPMorgan analyst Samik Chatterjee estimated that the platform will be pulling in revenues of around $1.2bn by 2026, compared to around $7bn from the Apple Music streaming service. Combined, the Apple Store, Apple TV+, Apple Music and Arcade reported revenue of $19.82bn in the three months ended 31 March, though Apple has not released a breakdown of which service produced what. Apple’s offering is minor and focused on mobile titles at the moment, but the company is more than capable of backing a more significant push into the gaming market. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYou Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. 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August 17, 2022 11:00 AM Eastern Daylight Time

Fullintel Appoints Angela Dwyer as Head of Insights

Fullintel, LLC

Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights. A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision), Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach. She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC). Building on Fullintel’s Award-Winning Media Measurement Foundation “Fullintel has mastered a cost-effective, human-curated media monitoring approach,” explains Dwyer, “along with a great analysis foundation in terms of Fullintel’s Media Impact Score and PredictiveAI™ crisis module. I want to continue adding to that by customizing the approach for each client based on a range of factors, such as drivers of recall, predictors of how someone might think about your brand, or even different audience drivers depending on the client’s goal.” Angela’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. “Angela is one of the most talented senior members of the global measurement community, period. We’re extremely proud to have her join our team,” said Fullintel President Andrew Koeck. “We look forward to providing our clients across healthcare, tourism, retail, aviation, and other industries with even more impactful and actionable insights, based on our ever-evolving measurement program and new products such as PredictiveAI.” Improving Measurement Standards For Communicators Angela is a regular on several industry committees and boards, including the International Public Relations Measurement Commission. She’s also set to join other media measurement experts in hosting the Institute of Public Relations (IPR) Master Class, a strategic playbook for communicators featuring eight live and interactive sessions from Sept. 19, 2022 to April 18, 2023. About Fullintel: Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India. Contact Details Fullintel Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

August 17, 2022 10:20 AM Eastern Daylight Time

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FountainHead RI hosting community educational panel event

1BusinessWorld

On Wednesday, August 17th, the FountainHead RI community will be hosting its second and final community educational panel event of 2022 on the future of currency and underlying technology use cases when it comes to blockchain, smart contracts and so much more. This event will be held in-person and is free to attend. “Our events, such as this one, continue to be well aligned with the topics our community is looking to learn more about. Over the years, FountainHead RI has become the gold standard for giving back, knowledge awareness, and tactical networking in Rhode Island and the broader New England area”, said Jason Dodier, co-founder of FountainHead RI. The FountainHeadRI Fall event will take place at The Guild on 461 Main Street in Pawtucket, Rhode Island. Moderator: Joan Bigham - Managing Director at Blockchain Research Institute Panelists: 1) Elizabeth (Liz) Tanner – Rhode Island Commerce Secretary 2) Brendan Quinn - Founding and Managing Partner of Cantilever Advisors. Formerly Managing Director of Strategic Capital - Silicon Valley Bank. 3) Arnell Milhouse - CEO, CareerDevs Computer Science Institute Logistics: • 5:30 pm – 6 pm, Informal Networking • 6 pm – 7 pm, Formal Panel (50 minute panel with 10 minutes Q&A) • 7 pm – 8:30 pm, Informal Networking About FountainHeadRI: An idea based on giving back, promoting growth benefiting RI, and providing leadership opportunities to both the generations before, as well as the generations to follow. FountainHead RI has grown into a community of over 1,100 rising stars and current industry and business leaders from various sectors and industries from around the country. The idea was simple: get talented, motivated and diverse individuals to come together, so that creativity could prosper and positive change could be enacted. What came out of the initial conversations and meetings, was both inspiring and motivational, and set the foundation for what would become FountainHead RI. https://www.fountainheadri.org/ Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 15, 2022 05:59 PM Eastern Daylight Time

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