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SensorView Participating in International Microwave Symposium

SensorView

SensorView, a provider of creative and competitive solutions for the next generation of 5G, announced its participation at the 2022 IEEE MTT-S International Microwave Symposium (IME) in Denver, Colorado June 21-23, 2022. At the event, SensorView will be showcasing its cutting-edge 5G solutions as it continues its entry into the United States marketplace. Founded in South Korea, SensorView, a top 5g company, is increasing its presence in the United States’ commercial, defense, and aerospace markets. SensorView’s portfolio of products includes cables, connectors, antennas, and testing devices. Among the products SensorView will display at IME includes its advanced in-building transparent 5G antenna. “We are excited to participate in IME this year. Industry leaders are always impressed when they experience our transparent antenna. With its transparency, low latency and high gain, our product is revolutionizing antenna design,” said Sabahattin (Sebi) Karakus, SensorView’s North American Sales Director. “Our transparent antennas can be integrated into any signage, such as exit or restroom signs, and uses almost 60% less non-recyclable material than traditional antennas.” SensorView’s strong management team, patented technology, and vertically integrated operations create competitively priced products that are lower weight with greater flexibility, low latency, low loss, and feature superior EMI shielding. Jaeseon Kim, Global Sales Director at SensorView, added, “At SensorView, we design products with thoughtful integration into a client’s systems. Our high quality and advanced technology allow us to support key industry leaders and partners like Samsung and Qualcomm.” SensorView’s strong management team, patented technology, and vertically integrated operations create competitively priced products that are lower weight, with greater flexibility, low latency, low loss, and EMI shielding. Gary Sumihiro, founder of Sumihiro Investments and its affiliate MPG Ventures and the Honorable Betsy Markey, advises SensorView on its US strategies. ### About SensorView SensorView Korea was established in 2015 and operates in the verticals of cables, antennas, connectors, testing devices, and materials, all critical components in the 5g commercial, defense, and aerospace industries. In 2019, the Korean Ministry recognized SensorView as one of the country’s most innovative 5G companies. SensorView US launched in 2020 to focus on the North American markets. Please visit http://www.sensor-view.com/. For more information or to schedule an interview with a SensorView spokesperson, contact Dan Rene at 202-329-8357 or media@sensor-view.com Contact Details SensorView Dan Rene +1 202-329-8357 media@sensor-view.com

June 16, 2022 10:00 AM Eastern Daylight Time

My Code Releases New Studies that Examine Digital Consumption Habits of Multicultural and LGBTQ+ Audiences

My Code

My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released two annual studies, the Multicultural Consumer Fact Pack and the LGBTQ+ Consumer Fact Pack. These Fact Packs offer insight into the nuances, attitudes, and digital consumption habits of Hispanic, Black, AAPI and LGBTQ+ consumers. The Fact Packs are valuable new resources for companies that are seeking information on diverse consumer engagement including data on fast-growing channels like video, podcasting and social media. The release of these reports supports My Code’s mission to reshape the future of media so that everyone is authentically and accurately represented, especially as multicultural and LGBTQ+ consumers grow in population and influence. The Fact Packs were produced by My Code’s Intelligence Center, the company’s proprietary platform dedicated to providing a pulse on the ever-changing sentiments, opinions and habits of multicultural American consumers. “Accurately depicting and engaging with diverse audiences in advertising and marketing all starts with understanding the nuances and details about what makes each group unique,” says Jennifer White, COO at My Code. “These new Fact Packs better position My Code as the go-to expert for helping brands make data-backed decisions on how to authentically connect with multicultural and LGBTQ+ audiences and establish lasting relationships.” “We pride ourselves with the fact that My Code’s employee base is 85% multicultural and we work alongside minority-owned and led publishers, creators and producers,” said Ginny Yang, VP of Marketing at My Code. “This gives us a greater purpose to ensure that multicultural audiences are authentically represented and allows us to more clearly relay what diverse audiences want to see in marketing efforts.” Topline insights from the Multicultural Consumer Fact Pack include: Internet usage plays a significantly more prominent role in multicultural consumers’ lives compared to non-multicultural adults. Compared to 67% of non-multicultural U.S. adults, 75% of multicultural U.S. adults use the internet while away from home. 71% of multicultural U.S. adults consume videos one or more times per day vs. 57% of non-multicultural U.S. adults. 70% of multicultural U.S. adults play video games on a monthly basis vs. 66% of non-multicultural U.S. adults, and 50% consider themselves “gamers” compared to 43% of non-multicultural U.S. adults. Brands must have a playbook in place before connecting with consumers on social media, as social platforms are susceptible to online racial hate and misinformation. 79% of multicultural U.S. adults use social media one or more times per day vs. 75% of non-multicultural adults. 78% of multicultural U.S. adults feel online racial hate is a serious problem and 44% feel platforms’ enforcement of community guidelines is inadequate; 63% of non-multicultural U.S. adults feel online racial hate is a serious problem and 52% feel platforms’ inadequately enforce community guidelines. The Multicultural Consumer Fact Pack includes a creative impact test, which found that multicultural consumer growth requires understanding and incorporating multicultural nuances early in campaign planning processes. The most significant findings from the Multicultural Creative Impact Test include: Multicultural U.S. adults are 3.8 times more likely to say the “mainstream” creatives need more diversity. Culturally relevant creatives are 25%-62% more compelling to multicultural audiences. Topline insights from the LGBTQ+ Consumer Fact Pack include: Marketers should connect with openly LGBTQ+ consumers online as the internet plays a prominent role in their lives. 75% of openly LGBTQ+ adults use the internet while away from home vs 68% among total U.S. adults. 69% of openly LGBTQ+ adults consume videos one or more times per day vs. 59% among total U.S. adults. 75% of openly LGBTQ+ adults play video games monthly and 51% consider themselves “gamers” vs. 67% and 42%, respectively, among total U.S. adults. Social media posts and comments pose risks to community building and engagement among openly LGBTQ+ consumers. 82% of openly LGBQ+ adults use social media one or more times per day vs. 76% among total U.S. adults. 79% of openly LGBTQ+ adults feel online racial hate is a serious problem, the third-largest cohort of consumers that feel this way, the largest two cohorts being Black adults and multicultural women, respectively. 70% of the total U.S. adult population feel that online racial hate is a serious problem. The LGBTQ+ Consumer Fact Pack also includes a creative impact test which explores the potential impact cultural creative elements play in LGBTQ+ consumer behavior. The most significant findings from the LGBTQ+ Creative Impact Test include: Openly LGBTQ+ adults are 2.7 times more likely than overall U.S. adults to say they want to identify with the people in “mainstream” creatives more. Openly LGBTQ+ adults are 2.0 times more likely to say the “mainstream” creatives need more diversity. To download the Multicultural Consumer Fact Pack, please visit this link: https://mycodemedia.docsend.com/view/2acep9n9ena2pdx7 To download the LGBTQ+ Consumer Fact Pack, please visit this link: https://mycodemedia.docsend.com/view/3n2bdaa9rbskhumb About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code +1 203-518-2348 mycode@n6a.com Company Website https://mycodemedia.com/

June 16, 2022 09:00 AM Eastern Daylight Time

Xip Secures $5 Million in Seed Funding and Announces $1 Million Creator Fund

Xip

Xip announced today it has secured $5 million in seed funding and launched a $1 million Creator Fund to support knowledge creators who produce educational, tutorial, or coaching content. As the first platform to bring the personalized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and love, who offer them personalized feedback through asynchronous videos. Jomayra Herrera from top education VC Reach Capital led the funding round with participation from LinkedIn Executive Chairman and Founding Partner of Next Play Ventures Jeff Weiner; Chief Operating Officer of MasterClass and angel investor Mark Williamson; Benjamin Grubbs from Next 10 Ventures; and Bertelsmann Digital Media Investments (BDMI), among other compelling venture capitalists, startup founders, and operators. “We are thrilled to partner with the Xip team. We know the best type of learning is personalized, actionable, and in the moment,” said Jomayra Herrera from Reach Capital. “Xip enables exactly that by rethinking how consumers can learn from creators. It’s a moment of delight for learners and a great way to generate sustainable income for creators.” Xip connects users with popular knowledge creators on YouTube, TikTok, Twitch, and Instagram, who frequently receive direct messages from fans asking for one-on-one help. Current Xip creators include notable coaches, professional athletes, musicians, and photographers. “For decades, one-on-one help has been shown to produce significantly better learning outcomes than one-size-fits-all instruction. Yet most of the advancement in the online learning space is of the one-size-fits-all variety,” said Xip Co-founder & CEO Chris Taylor. “Widespread access to high-quality content is great, but the options for personalized help are still lacking. Xip makes one-on-one instruction easily accessible to improve the way we all learn.” On average, creators earn four times higher hourly rates compared to synchronous Zoom lessons. Xip users find the platform incredibly helpful and give it five-star reviews 97% of the time. The Xip Creator Fund is designed to help creators kickstart their success as online instructors. Participating creators receive income guarantees, marketing support, equipment, waived setup fees, and additional resources to start earning meaningful income from helping their fans. “Starting an online coaching or instruction business is resource-intensive, and we want to help by investing in our creators,” Taylor said. “If you’re a creator who has dreamed of starting an online education business, we’re here to help you bring that dream to life.” In addition to the Creator Fund, Xip will use its seed round to invest in the team and product. Xip Co-founder & CTO Eddie Siegel said, "I'm looking forward to using this funding to grow our exceptional engineering team. We have a very exciting future ahead of us as we continue to invest in building the world-class tools that creators need to bring 1-1 learning to the masses!" For more information, visit www.xip.co. About Xip Xip delivers a personalized learning experience that changes the way people learn online. As the first platform to bring the customized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and trust, who offer them personalized feedback through asynchronous videos. Xip is devoted to true learning and improvement and enables tutorial creators to earn meaningful income by providing their fans with one-on-one help that scales. Visit Xip.co to learn more. Contact Details Trust Relations Alisha Dickinson +1 858-652-0061 xip@trustrelations.agency

June 15, 2022 01:27 PM Eastern Daylight Time

Logitix Expands Performing Arts Division to Help Theaters and Arts Events Optimize Ticket Sales

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they are expanding their performing arts division to help theaters optimize pricing, distribution, and inventory management of tickets. As part of their growth in performing arts, Logitix named longtime industry executive Jack Rubin as their strategic advisor. As the Co-Founder and former CEO of Tessitura Network, Rubin is one of the preeminent leaders in enterprise CRM, ticketing, marketing, fundraising, and analytics for theaters, arts centers, operas, festivals, dance companies, and orchestras. “Jack is an absolute icon in our industry and will be an essential part of our continued growth in the performing arts,” said Logitix President Greg Nortman. “As the most trusted solution for optimizing ticket sales, we look forward to helping even more live events within the performing arts industry.” Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and ticket sales distribution through multiple channels. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. “I recognize that Logitix has the technology, data, and analytics expertise tied to sales distribution channels that can produce considerable revenue for the performing arts sector,” said Rubin “What they bring are new sales channels for these organizations. They are clearly building something special in the world of ticketing and I’m thrilled to be part of the journey.” Rubin was Co-Founder and CEO of Tessitura Network from the company's inception in 2001 until he stepped down during a long-planned transition in 2021. He guided the company from an initial two-person organization with two license holders, to over 725 organizations in ten countries using Tessitura. Rubin’s prior experience includes the position of Chief Financial and Strategic Officer of Hotels.com, where he assisted in a successful IPO for the company in 2000. Jack has an M.B.A. from the Wharton Graduate School and a B.B.A from the University of Texas. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

June 15, 2022 08:57 AM Eastern Daylight Time

David Teten at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Serial entrepreneur and venture capitalist David Teten gave a keynote presentation on the opening day of the 2022 Leading Entrepreneurs of the World Conference on how to identify the next great entrepreneurial opportunity and market white space. Are you thinking of starting a business? The cost of starting a business has trending down to the cost of being unemployed, which means dramatically more startups, and therefore more competition for your startup idea. How do you identify a startup idea which addresses a market others are not serving? Serial entrepreneur and VC David Teten discusses how to: - Figure out which business you should start, and which you should kill fast - Identify and learn from potential customers at zero or minimal cost - Learn from the parallel experiments that your competitors are running - Run experiments on new business ideas for free or minimum cost David Teten is the Founder and Managing Partner of Versatile Venture Capital, a venture capital firm that invests in early-stage, capital-efficient companies. David is also the Founder of the Harvard Business School Alumni Angels of Greater New York - now the largest angel group on the East Coast, and has been an advisor to many institutional investors and private equity firms throughout his path. All news and content distribution in partnership with News Direct. About Versatile Venture Capital Versatile Venture Capital invests in early-stage, capital-efficient companies. Our team has a history of investing in diverse and underrepresented founders. Versatile is an aggressive user of technology internally to manage the firm and make better investments. We have particular interest in fintech and salestech. Versatile VC has the flexibility to invest using an “ alternative VC ” structure which gives founders flexibility to build their business on whatever path makes sense: become profitable quickly and grow organically, or fuel growth with traditional equity VC. Versatile VC About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 13, 2022 03:33 PM Eastern Daylight Time

Video

Celebrate National Candy Month in June

YourUpdateTV

Kick off summer with National Candy Month in June! This month-long celebration occurs each June to celebrate Americans’ favorite confectionery treats, their contributions to emotional well-being and the good times they bring to summer occasions. Recently, Lauren Boland and Carly Schildhaus from the National Confectioners Association participated in a nationwide satellite media tour to discuss Americans’ favorite candies and the connection between candy and emotional well-being. A video accompanying this announcement is available at: https://youtu.be/01lDotBhb2U Confectionery enjoys a special place in American life all year round, but as Americans embark on road trips, beach vacations and other summer adventures, chocolate and candy will play an even more important role in their celebrations. In fact, 71% of Americans say their summer holiday celebrations will involve these fun treats, according to a National Confectioners Association survey. Some more findings from the survey: 83% of people headed on a road trip this summer will enjoy chocolate and candy. 63% of beachgoers in the U.S. will bring candy with them. 76% of Americans who plan to go camping will bring candy. The survey also reveals that when in the mood for something sweet, Americans prefer chocolate, gummy candy and taffy for summer adventures, with watermelon, cherry and strawberry as their favorite summer candy flavors. As National Candy Month begins, the confectionery industry continues to provide chocolate and candy treats in a variety of sizes, types and formats for all types of consumers to enjoy, whether they’re having a piece of chocolate, sharing something sweet with a friend or celebrating a special moment or occasion. Regardless of how they consume their favorite treats, the average American enjoys chocolate and candy 2-3 times per week, averaging 40 calories per day and just one teaspoon of added sugar per day. For more information on National Candy Month, visit NationalCandyMonth.com. About the National Confectioners Association (NCA): The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 13, 2022 12:00 PM Eastern Daylight Time

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CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

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Dan Varroney at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Author of the groundbreaking new book, Reimagining Industry Growth, and founder of strategic consulting firm Potomac Core, thought leader, speaker, advisor and strategist, Daniel A. Varroney shared a compelling keynote presentation on the opening day of the 2022 Leading Entrepreneurs of the World Conference on Partnership Strategies. In his Leading Entrepreneurs of the World session, Dan Varroney recommended concrete actions that help industries develop Pre-Competitive Solutions which over time lead to accretive growth. He shared a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. In an era of chronic uncertainty, the most successful partnerships embrace a rising tide that lifts all boats strategy. Dan Varroney’s book, Reimagining Industry Growth, is now available for order at major online retailers ( Amazon, Barnes and Noble, Books-A-Million, Indie Bound, and Wiley.) All news and content distribution in partnership with News Direct. About Potomac Core A strategic consultancy that applies research driven strategies to reimagine new growth pathways for Industries and Professions. Founded in 2012 in Arlington, Virginia, we help transform organizations into the important role of real time business solution providers. Potomac Core About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

June 09, 2022 04:25 PM Eastern Daylight Time

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