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News Direct Launches "Trade Wins", an Analytics Enhancement Designed to Better Gauge Vertical Media Engagement

News Direct

News Direct today announced Trade Wins, a significant enhancement to its performance analytics that provides users actionable data regarding engagement with news releases from among industry trade media. Unlike legacy newswires which rely on sometimes decades-old internal databases of trade publication contacts, often with limited staff keeping them current, News Direct's partnership with one of the industry’s leading media monitoring and media database platforms enables it to provide up-to-date targeting of key journalists at tens of thousands of publications. News Direct leverages a comprehensive global directly of media contacts to create highly in-depth lists of trade journalists from within hundreds of industry verticals and sub-verticals, which are automatically refreshed to the most recent update each time any category is selected. The platform is then able to deliver meaningful analytics that provide the issuer with open rates, unique opens, total opens, click rates, unique clicks and engagement over time, which forms the basis of Trade Wins reports. The service will be available to all users for $50 per report. “From the beginning, News Direct has aimed to offer users as much useful data as possible to help them understand the impact of their news distribution efforts. Until now, that's been primarily focused on information that can be gathered from digital media and news portals. Trade Wins provides a more granular view of the engagement their content is receiving within the trade media, which for many companies represents the most fertile opportunities for earned media coverage”, observed Gregg Castano, News Direct Founder and CEO. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details News Direct Media at News Direct media@newsdirect.com Company Website http://www.newsdirect.com

October 09, 2023 08:17 AM Eastern Daylight Time

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Greater Miami Jewish Federation to Hold Israel Solidarity Rally on Tuesday, Oct. 10 from 6-7 p.m. at Holocaust Memorial Miami Beach

Greater Miami Jewish Federation

What: Israel Solidarity Rally community-wide gathering Where: Holocaust Memorial Miami Beach, 1933-1945 Meridian Avenue, Miami Beach, FL 33139 Who: Greater Miami Jewish Federation, its Jewish Community Relations Council, the Rabbinical Association of Greater Miami and other community organizations When: 6 - 7 p.m., Tuesday, October 10, 2023 Why: In the wake of the unprovoked, deadly, multi-front Hamas attacks on Israel, the Greater Miami Jewish Federation will gather the Miami community at the Holocaust Memorial to show solidarity with the people of Israel. Local leaders, clergy and elected officials will speak. Editor’s note: Media credentials will be required. A media platform will be available for cameras. Live trucks can be parked at 19 th Street. English and Spanish interviews will be available. Day of contact: John P. David at 305.724.3903. In addition to the rally, the Greater Miami Jewish Federation has opened an Israel Emergency Fund. Federation is in close contact with its overseas partners and anticipates an unprecedented need for cash to assist victims of terror and their families. As always, Federation will absorb all administrative costs so that 100 percent of funds donated to this emergency campaign will provide critically needed aid to victims and their families. Those wishing to contribute can visit JewishMiami.org/ief or call 305.576.4000. The Mission of the Greater Miami Jewish Federation is to mobilize human and financial resources to care for those in need, strengthen Jewish life and advance the unity, values and shared purpose of the Jewish people in Miami, in Israel and around the world. Contact Details Bonnie Reiter-Lehrer +1 305-798-4422 breiter@gmjf.org John P. David +1 305-724-3903 john@davidpr.com Company Website https://jewishmiami.org/

October 08, 2023 12:04 PM Eastern Daylight Time

Gamelancer announced strategic rebrand going forward as Vertiqal Studios

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to discussed significant developments within the company, which is undergoing a major strategic rebrand and will now operate as Vertiqal Studios. Dwyer telling Proactive to the key highlights of this transformation. Vertiqal Studios' rebranding is a strategic move to showcase the company's adaptability in navigating the ever-evolving digital media advertising landscape. The new name reflects Vertiqal Studios' commitment to delivering high-performance, brand-centric advertising solutions for its valued clients. Effective October 2, 2023, the company will begin trading as "VRTS" on the Toronto Stock Exchange as part of its corporate rebrand. Dwyer emphasized that the rebrand to Vertiqal Studios will give the company a fresh and dynamic look, particularly as it expands its operations into the US market. The company believes this evolution will not only enhance its presence in the industry but also open up new opportunities for growth and success. Additionally, Dwyer discussed a change on the corporate side, where co-founders Razvan Romanescu and Darren Lopes will remain on the Board of Directors but will step down from their current positions as Chief Strategy Officer and Chief Product Officer. These changes are part of the company's broader efforts to position itself for continued success and growth in the digital media advertising sector. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

October 05, 2023 10:16 AM Eastern Daylight Time

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Minuteman Press Franchise Comes to Poundbury and Dorchester, Moves to Brand New Premises

Minuteman Press International Inc

Sprint Digital, Dorchester's leading small business printers, have successfully completed the transition into a Minuteman Press franchise. Owners David and Juanita Prince have relocated from their town centre premises, shared with the Dorchester Post Office, into their own stand alone premises in Poundbury at 13 & 14 Jubilee Court, Paceycombe Way. David Prince said, “With easy access and free parking, the offices just down from the Buttermarket are well placed for access for our clients. We will also continue to deliver to our existing business customers in Dorchester should they need to ensure a seamless transition for our clients.” Operating for over 50 years to serve local business communities, Minuteman Press International has almost 1000 independently owned and operated franchise locations worldwide. The transition from Sprint Digital to Minuteman Press will give small businesses in Dorchester, Poundbury and its surrounds more access to an extremely wide range of print solutions, from business cards and fliers to small signage, branded promotional items and much more. In response to the rebranding, David and Juanita stated, "The move to Minuteman Press will allow our print business to grow offering the businesses of Dorchester, Poundbury and its surrounds a quality affordable print solution. We are also inviting businesses to shop locally knowing that the product is as environmentally sourced as possible and supported by the expertise of world's leading print franchise.” Mark Jones, Regional VP of Minuteman Press International added, "We are excited to be working with David and Juanita, helping them to grow their franchise whilst supporting the local community with all their print requirements." As part of the conversion David Prince has reaffirmed that MMP Dorchester will take over Sprint Digital's sponsorship of the Dorchester Ladies football team into the 2023/24 season and they will continue to support the developers of Dorchesters Bike Park by providing a range of print solutions for their promotional needs. For more information on Minuteman Press in Dorchester and Poundbury, call 01305 264171 or visit their website: https://minuteman.com/uk/locations/england/dorchester/ Minuteman Press provides digital print, design, promotional products and services to businesses. Today they are much more than just print. They can provide anything you can put a name, image or logo on! Minuteman Press International was once again rated the #1 Printing & Marketing Services Franchise in the printing industry by Entrepreneur Magazine in 2023. This is the 32nd time overall and 20th straight year that they have achieved this stellar rating. Learn more about Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at http://minutemanpressfranchise.co.uk Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 05, 2023 09:38 AM Eastern Daylight Time

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Ethical Web Data Collection Initiative Launches Certification Program

Ethical Web Data Collection Initiative

The Ethical Web Data Collection Initiative (EWDCI) is an industry-led consortium of web data collectors focused on strengthening public trust, promoting ethical guidelines, and helping businesses and their customers make informed data extraction choices. The association aims to raise the bar for ethics in the process widely known as “data scraping” with the goal of enhancing trust—a key component of a free, fair, and open Internet. This international, industry-led, and member-driven consortium is announcing an accreditation program developed to bring greater accountability and build consumer confidence in the data collection industry. Over the past several months, the EWDCI has collaborated on a set of core web scraping principles that revolve around legality, ethics, ecosystem engagement, and social responsibility, inviting everyone from across the globe to participate in the development of these principles. The EWDCI launched a public comment period to gather insights that zero in on the most important concerns of companies and individuals about how data is gathered and used. We are proud to announce the launch of the EWDCI accreditation program, wherein eligible companies can receive an EWDCI Certified designation. All companies that receive the EWDCI Certified designation are showing the world that they adhere to these agreed-upon principles and the highest degree of ethics when collecting public web data, while also further advancing the industry’s best practices and accountability. Starting today, companies may apply to become EWDCI Certified. We encourage companies who collect and manage web data to join the consortium—and, most importantly, join the conversation to further develop these principles. The inaugural group of web data aggregators that have earned EWDCI accreditation includes Coresignal, Oxylabs, ProxyEmpire, Rayobyte, Smartproxy, and Zyte. The EWDCI Certified designation isn’t so much the result of our work but rather the culmination of the first stage of a longer process. The web data collection industry is still young, but it’s growing very quickly. As more data-hungry AI tools fall into corporate and private hands, there is a limited opportunity to shape how data-collection practices are developed and perceived. This is why the EWDCI is dedicated to defining positive and beneficial uses of the important abilities and potential of data collection and aggregation at scale. The EWDCI is now focused on furthering the consortium’s mission and scope of practice through the acquisition of public commentary on various topics, which include: How scraped data can be used to ethically train large language models (LLMs) and generative AI models Government access to data and due process Balance between scrapers and target websites Privacy compliance when scraping personal data Preventing tactics that undermine consent and consumer choice Anti-stalkerware efforts “The EWDCI seal is a crucial stamp of approval, but it’s also a way to build industry-led influence with a clear goal of making the free and open Internet a better and safer place,” said Christian Dawson, Executive Director of the i2Coalition. Companies working with web data collection can earn the EWDCI Certified designation by contacting Hilary Osborne at hilary@i2coalition.com. About the Ethical Web Data Aggregation Integrity Initiative The Ethical Web Data Collection Initiative (EWDCI) seeks to foster cooperation in the web data collection and aggregation industry and leverage collective first-hand knowledge and insights to advocate for beneficial technical standards and business best practices regarding the extraction of web data. The EWDCI is dedicated to serving as the voice of the industry, collaboratively strengthening public trust in the practice of data scraping, promoting ethical guidelines, and helping businesses make informed data extraction choices. Learn more about the EWDCI: www.ethicalwebdata.com About i2Coalition The Internet Infrastructure Coalition (i2Coalition, i2C) is the leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers, and related tech. The i2C works with Internet infrastructure providers to advocate for sensible policies, design and reinforce best practices, help create industry standards, and build awareness of how the Internet works. The i2Coalition also spearheaded the creation of the VPN Trust Initiative to establish and promote best practices for that vital industry. Learn more about the i2Coalition: www.i2coalition.com Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://ethicalwebdata.com/

October 04, 2023 09:30 AM Eastern Daylight Time

QYOU Media’s Influencer Marketing Divisions Riding Wave of Industry Growth

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

October 04, 2023 07:00 AM Eastern Daylight Time

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Murgado Automotive Group Acquires Two Mercedes-Benz Dealerships in Central Virginia

Murgado Automotive Group

Murgado Automotive Group, a leading automotive retailer with dealer franchises in Florida, Illinois, and New Jersey, today proudly announced its acquisition of two Mercedes-Benz dealerships in Central Virginia. The addition of Mercedes-Benz of Richmond and Mercedes-Benz of Midlothian marks the 25th and 26th dealerships, respectively, to join the Murgado Automotive Group portfolio. The company represents many of the top global automotive brands, ranging from economy to ultra-luxury vehicles. This acquisition aligns with Murgado Automotive Group's long-term strategic plans for expansion into burgeoning markets across the eastern and midwestern regions of the United States. The sale closed on October 3, 2023. No staffing changes have been announced. “Mercedes-Benz of Richmond and Mercedes-Benz of Midlothian have been top performers for decades in Central Virginia,” said Mario Murgado, CEO of Murgado Automotive Group. “I want to thank both the McGeorge family for working with us on this opportunity, and Mercedes-Benz for trusting our company to build on the legacy of the dealerships and one of the most recognizable brands in the world.” Mercedes-Benz has been part of the McGeorge family of dealerships since 1968, as the dealership group has moved and expanded its facilities to better serve Central Virginia's luxury car marketplace. “It's humbling to succeed a dealership group that has been built from the ground up and is now run by a third-generation leader,” said Murgado. “We, too, are passionate about our family-owned operations and are eager to introduce our unique brand of automotive retailing to Central Virginia, all while honoring our predecessors and Mercedes-Benz." Murgado Automotive Group, founded in Miami, Fla. in 2001, is a family-owned and operated automotive retailer with 26 dealer franchises in Florida, Chicago, New Jersey, and now Virginia. The company represents leading automotive brands, including Acura, Alfa Romeo, Audi, Bentley, BMW, Buick, Cadillac, Ferrari, GMC, Honda, Infiniti, Maserati, Mazda, Mercedes-Benz, Porsche, and Volkswagen. With a commitment to exceptional customer service and operational excellence, Murgado Automotive Group has been recognized as one of the top automotive retailers in the United States. More information is available at MurgadoAutomotiveGroup.com. Contact Details John P. David +1 305-724-3903 john@davidpr.com Company Website http://www.MurgadoAutomotiveGroup.com

October 03, 2023 02:18 PM Eastern Daylight Time

Unwiring.org Takes Bold Steps to Reform Social Media For a Healthier, More Connected Future

Unwiring

Unwiring officially launches to empower individuals in the fight against social media's negative impacts and unethical practices. The organization is led by Saahil Mishra and a diverse team of passionate teens who’ve developed several initiatives to catalyze positive change within social media. “I worry about the impact of social media on my generation. A surge in social isolation, mental health issues, disinformation, and political polarization has challenged our connection on both an interpersonal and societal level,” said Saahil Mishra, founder and social media activist. Mishra also serves as a research assistant at Stanford Social Media Lab and writer for the Poynter Institute’s Media Wise. Earlier this year, Mishra participated in his first TEDx Talk event in San Francisco. Unwiring is educating and empowering young people to drive real, representative change within social media. The team curates timely educational resources including a series of self-produced online videos, curriculum on social media’s inner workings and impacts, and editorial pieces centered around the youth perspective on social media’s harms and possible solutions. Unwiring also is hosting a ReDesign challenge for youth to pose ideas for social media reformation this fall and a youth summit in 2024. United States Surgeon General Dr. Vivek Murthy issued a call for urgent action by policymakers, technology companies, researchers, families, and young people alike to gain a better understanding of the full impact of social media use. Recent research shows that adolescents who spent more than three hours daily on social media faced double the risk of experiencing poor mental health outcomes, such as symptoms of depression and anxiety. “When we advocate for internal platform changes, business model regulations, major culture and paradigm shifts, we can together build a healthier more connected future,” adds Mishra. “We invite teens to join us in this important movement by sharing their stories with us.” Visit unwiring.org and engage on Instagram, YouTube, TikTok, X formerly known as Twitter: @unwiring_org. Contact Details Unwiring Anne Shanahan, Community Relations Liaison +1 562-810-3016 ashanahan@unwiring.org

October 03, 2023 08:05 AM Pacific Daylight Time

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Only-Of-Its-Kind Filterbaby Launches on Thirteen Lune

Filterbaby

Filterbaby, the first and only clinically tested and dermatologist recommended skincare water filter for the face is expanding its retail footprint. The brand has launched on Thirteen Lune, the popular E-Commerce site for minority founded beauty brands. Since its 2022 inception, Filterbaby has seen tremendous growth; selling nearly 100,000 units and garnering over half a million followers on social media and one billion views on Instagram, Tiktok and Youtube. "We at Filterbaby are absolutely elated to be welcomed into the Thirteen Lune community. This remarkable space, dedicated to empowering minority founders, resonates deeply with our values and aspirations. We are putting a flag on the ground stating that water quality significantly impacts skin; our mission is to transform people’s life through better water. We are so glad that Thirteen Lune is providing the ideal platform to amplify our mission. We're honored to join this collective force for positive change in the beauty industry." said Xin Shui, CEO/Founder of Filterbaby. While millions of skincare products flood the market, there is a striking absence of emphasis on the quality of water, a fundamental factor essential for achieving good facial skin health. Consumers spend thousands of dollars on skincare each year to optimize their skin health, yet the most fundamental element, water used to clean skin, is often subpar. Filterbaby’s founder is a third-generation female healthcare provider who had experience of treating over 10,000 patients. She discerned a profound correlation that exists between water quality and skin health. “There is a real necessity for this product as tap water quality is subpar in most states with excess chlorine or chloramine, microplastics, hard metals, unregulated chemicals, and infrastructure issues. Over the past few months, we received hundreds of before and after photos from customers with skin specific issues from eczema, rosacea, acne prone and dry skin who saw drastic improvements using Filterbaby,” explains Xin. By filtering impurities and micro-contaminants in tap water as small as 0.2 microns, Filterbaby ensures users receive higher quality water to improve their skin's health. It is clinically tested to improve skin hydration in just 2 weeks. Through consumer studies, it is also found to reduce irritation, protect epidermis, ultimately leading to radiant and healthier skin. In addition to Thirteen Lune, Filterbaby is sold on www.filterbaby.com as well as Amazon, Urban Outfitters, Bloomingdales.com and Dormify.com. Their starter kit retails for $89. About Thirteen Lune: Thirteen Lune is an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. It reframes how Black, Brown and minority founded beauty brands are perceived not only from an industry perspective, but also for the consumer giving each brand a platform to educate and engage a wider audience. About Filterbaby: Research shows that most US households’ tap water contains chlorine, micro-plastics, heavy metals, and hundreds of unregulated chemicals. Filterbaby was created to reduce all of these skin irritating and harming pollutants. The brand has undergone certified third-party skin hydration lab measurement testing which showed that the filter helps increase hydration within two weeks of use. Clinically tested & dermatologist-recommended, made for skincare. Healthier skin starts with your water. Available on www.filterbaby.com, Amazon, Urban Outfitters, Dormify.com Bloomingdales.com and Thirteen Lune. Contact Details Colleen Mathis absolute R relations colleen@absoluteRrelations.com

October 03, 2023 08:00 AM Eastern Daylight Time

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