News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

SYMBIOME LAUNCHES ITS PROPRIETARY POSTBIOMIC SKINCARE LINE ON DERMSTORE AND SKINSTORE, DISRUPTING TRADITIONAL BEAUTY CATEGORIES

Symbiome

Symbiome, the leading microbiome-nourishing skincare company, is now available for sale on Dermstore and SkinStore, The Hut Group's digital beauty retailers. Symbiome continues to scale its offerings from its direct-to-consumer platform, through online retailers and brick-and-mortar channels. Symbiome’s proprietary PostBiomic fermentation process takes place in Brazil, where the plants are fermented with microbes that are derived from the plant’s microbiome and native biome. The plants and their microbes co-evolved together over millions of years, allowing Symbiome’s PostBiomic fermentation process to optimize and unlock the maximum benefit and potency from these ancient biological relationships. The fermentation typically takes weeks but can take longer, depending on the product. The resulting products contain a complex and dense variety of bioactive molecules with optimal bioavailability, each intentionally crafted to nurture the microbiome the way nature intended. Symbiome’s Chief Operating Officer, said of the partnership: “[w]e couldn’t be more excited to launch on Dermstore and SkinStore. They are the premiere global spots to shop for prestige and scientifically efficacious skincare.” About Dermstore Founded in 1999, Dermstore.com has been considered the “Skincare Authority” by offering the highest quality products, straight-from-the-experts information, and fostering a passionate community dedicated to learning and exchanging information about healthy skin. About SkinStore Founded in 1997, SkinStore is the destination for beauty discovery: our unmatched range of premium beauty—from the best in proven, quality skin care to the most sought-after ​make-up and hair care brands—SkinStore is the go-to online retailer for the ultimate beauty routine. With over 350 of the world’s top brands, SkinStore invites its customers to explore beauty’s most innovative products across categories and trending ingredients. About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. Contact Details Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

September 22, 2023 12:00 PM Eastern Daylight Time

Image
Article thumbnail News Release

MultiversX Rivals the World’s Largest Hackathon Prize Fund of $1M to Expand the Blockchain Ecosystem at xDay 2023

STORM Partners

Sep 22nd, 2023 - MultiversX has announced the launch of its global development event, the xDay Hackathon, to further expand the Web3 ecosystem for new and emerging projects. Organized alongside Encode and Dora Hacks, the event is powered by its esteemed partners, including Google Cloud, Tencent Cloud and Deutsche Telekom, offering prizes and funding of up to $1M. MultiversX is offering one of the largest hackathon prize funds in history. Beyond cash and seed funding rewards, the grand prize offers the winning project an exclusive spot on the xLaunchpad platform. This grants them access to an incubation platform that provides emerging projects with assistance in multiple areas including: funding, legal & compliance, marketing and developer support amongst other services, while also giving access to a community of over 100,000 users. The xDay Hackathon has already garnered impressive interest, with over 500 participants registered. The event has been designed to offer invaluable learning opportunities, including 19 workshops and 4 AMA sessions. Developers can build tools, scripts or smart contracts in languages like Rust, C/C++, Python, and TypeScript, making the xDay Hackathon a global call for coders of all skill levels. " The xDay Hackathon is the very best time to build. Builders, tools, prizes, funding. Everything is ready for the global builder community. Time for builders to explore new ways of utilizing the unique capabilities of the MultiversX network. " says Beniamin Mincu, CEO of MultiversX. Registrations for the xDay Hackathon are still open at xday.com/hackathon until October 16th. The event spans across six tracks: AI, DeFi, Payments, Infrastructure & Dev Tooling, Mobile Apps, Gaming & Metaverse, running from September 21st to October 20th. While the event is hosted online, the grand finale will be held at the xDay conference, in Bucharest, Romania, with optional in-person attendance. The MultiversX ecosystem has rapidly grown to become a leading force in the blockchain space, boasting an impressive 2.3 million wallets, over 345 million processed transactions, and a thriving community of builders with 2,500+ tokens, 6,500+ applications and over 2 million NFTs created. About MultiversX MultiversX is a highly scalable, secure and decentralized blockchain network created to enable radically new applications, for users, businesses, society, and the new metaverse frontier. About Encode Encode Club is a leading web3 education community. Its mission is to help ambitious, talented people achieve personal and professional goals together in web3. Encode does this through organising high-quality programmes including hackathons, coding bootcamps, educational workshops, and accelerators in partnership with the leading blockchain protocols. Once participating in the programming, they help people get hired through the dedicated recruitment arm or receive investment through the investment fund. About DoraHacks DoraHacks is a global hackathon organizer and one of the world's most active developer incentive platforms. It creates a global hacker movement in blockchain, quantum computing and space tech, and provides a wide range of toolkits to help developers around the world team up and fund their ideas and BUIDLs via hackathons, bounties, grants and more. Distributed by STORM Partners. Contact Adrian Bono for interviews and quotes - adrian.bono@storm.partners or telegram @STORMPartners Contact Details Media Contact: Dan Voicu, Head of Communications dan.voicu@multiversx.com

September 22, 2023 10:49 AM Eastern Daylight Time

Image
Article thumbnail Digital Asset Direct

TECH SOLUTIONS FOR BUSY FAMILIES & CONNECTED PARENTS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

September 22, 2023 06:00 AM Eastern Daylight Time

Video
Article thumbnail News Release

Comcast Donates Free WiFi Access to Four Nonprofits in the Twin Cities to Help Increase Digital Opportunities in the Region

Comcast Twin Cities

Comcast today announced the opening of four new Lift Zones in the Twin Cities to provide free WiFi access to families across the area. Furthering the company’s deep and longstanding commitment to advancing equity and opportunity, our new Lift Zones at the International Institute, Every Third Saturday, Al Maa’uun, and GMCC will support digital access and adoption through tech training and career building. The new Lift Zone at International Institute will also receive 250 new laptops and two privacy pods, which will be used for virtual job interviews and telehealth appointments, as needed by clients. Comcast’s Lift Zones program provides free WiFi, powered by Comcast Business, to enable students, seniors, families, and community members to get online and fully participate in the digital economy. With these four new locations, Comcast now offers over 115 Lift Zones throughout the Twin Cities. Comcast’s investments in the four partner organizations will help increase college and career readiness, especially among underserved youth; connect workers to opportunities; provide upskilling for adult learners and those already in the workforce; and close the skills – particularly digital skills – gap. “The tasks of starting a new life in a new country can be overwhelming for refugees and immigrants when they arrive. Digital literacy and lack of reliable internet access can get in the way of applying for work, participating in classes or accessing community services,” said Jane Graupman, Executive Director, International Institute of Minnesota. “Thanks to Comcast and this Lift Zone partnership, we can make this time a little easier for New Americans who contribute so much to our community.” “Helping to close the digital divide and address digital equity remain top priorities here in the Twin Cities,” said Makram El-Amin, Executive Director from Al Maa’uun. “Our city and our region have become even more dependent on broadband to learn, find work and healthcare services and so many other aspects of our daily life. Comcast’s new Lift Zones will create endless opportunities for so many individuals, families, and seniors in our community.” “We’re proud to partner with these four wonderful organizations to launch new Lift Zones to advance digital equity and workforce readiness in our most vulnerable neighborhoods,” said Kalyn Hove, Regional Senior Vice President, Comcast Midwest. “Our continued partnership with our community partners will equip individuals, families and seniors with the tools, skills and resources they need to achieve their goals.” “Helping our communities achieve digital equity is in our DNA at Comcast,” said Broderick Johnson, EVP, Public Policy, and EVP, Digital Equity, Comcast Corporation. “We’re thrilled to partner with the International Institute, Every Third Saturday, Al Maa’uun, and GMCC on our next installation of Lift Zones in the Twin Cities and to work with partners who share our same goals of closing the digital divide.” Today’s announcement is part of Project UP, Comcast’s $1 billion commitment to reach millions of people with the tools, resources, and skills needed to succeed in a digital world. Comcast’s Lift Zones complement Internet Essentials, which since 2011, has helped connect more than 10 million low-income people to the Internet at home. In Minnesota, the program has connected more than 416,000 Minnesotans. Comcast also participates in the Affordable Connectivity Program (ACP), which provides qualifying households with a $30 per month credit, or $75 per month on Tribal lands, toward their Internet and mobile services. New and existing Xfinity Internet or Internet Essentials customers can learn more about the program and sign up by visiting: https://www.xfinity.com/learn/internet-service/acp/free-internet. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Comcast Corporation Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com

September 21, 2023 10:00 AM Central Daylight Time

Article thumbnail News Release

TRUST RELATIONS CEO & FOUNDER APRIL WHITE NAMED A FINALIST IN THE 2023 STEVIE® AWARDS FOR WOMEN IN BUSINESS FOR THE 2ND CONSECUTIVE YEAR

Trust Relations

Trust Relations CEO & Founder April White has been named a finalist in the 20th annual Stevie Awards for Women in Business for the second consecutive year. White was nominated in the category of “Maverick of the Year” by her colleagues for outstanding leadership and professional success during the 2023 award cycle. The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. Finalists were determined by the average scores of more than 200 business professionals around the world, working on six juries. Their scores will also determine the Gold, Silver, and Bronze Stevie Award placements that will be revealed at the 20th annual awards dinner and presentations in New York. “It is an incredible honor to be named a finalist in the renowned Stevie Awards for Women in Business for the second time in my career—and especially humbling to be recognized for the second year in a row,” said White. “I had the joy and privilege of attending last year’s award gala with a truly remarkable group of talented female business leaders from some of the best PR agencies and marketing firms in the world, and I look forward to celebrating alongside them again this year as we work hard to reinvent and elevate industry standards. I am on a mission to improve the quality of work, company culture and leadership integrity for the next generation of PR professionals, and it’s absolutely thrilling to be recognized for that.” In 2022, White received the Gold Stevie Award for “Most Innovative Woman of the Year – Advertising, Marketing and Public Relations” in recognition of her groundbreaking approach to the practice of public relations, with the inception of the first fully remote PR and integrated marketing agency that is striving to shift the world from public relations to “trust relations.” This year’s award further recognizes her accomplishments and ambition to establish Trust Relations as the agency of the future and redefine the industry status quo for the public relations profession. Gold, Silver, and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York City on Friday, November 10. Nominated women executives and entrepreneurs from around the world are expected to attend. The event will be broadcast on Livestream. Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women. About Trust Relations Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. We offer access to the best PR and marketing professionals nationwide across every industry. Our proprietary model provides clients with unparalleled transparency, helps align their storytelling and "story-doing," and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. Our mission is to replace public relations with "trust relations" by discovering and championing every brand's authentic truth. Our unique approach and comprehensive suite of services empower organizations to achieve alignment between what they want people to think about their brands and how they can "show" as well as "tell" stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/. About The Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Middle East & North Africa Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. A ninth program, the Stevie Awards for Technology Excellence, will debut in 2024. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com. Media Contact: Briana Cusimano DiCenso briana@trustrelations.agency Contact Details Trust Relations April White +1 323-216-8589 marketing@trustrelations.agency Company Website https://trustrelations.agency/

September 21, 2023 10:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Adds Streaming TV Interview Product, NEWS DIRECT INSIGHTS, to Its Newly Launched SYNTHESIS Service

News Direct

N ews Direct today announced that News Direct Insights, its streaming TV interview offering in partnership with Fintech.TV, has been added to its newly launched Synthesis service. Synthesis, is a first-of-it-kind bundling of News Direct’s suite of digital news and content distribution and amplification services that includes its state-of-the-art newswire, its sponsored content product ( Idea Marketplace ) and its News Direct Podcast Channel series, News Directly. News Direct Insights offers companies the opportunity for their senior execs or key spokespeople to be interviewed by a professional journalist from Fintech.TV live on the streaming channel. The interviews are conducted on-site at the Fintech.TV studio on the floor of the iconic New York Stock Exchange, a backdrop that adds an additional measure of distinction and significance to the appearance. News Direct clients can book their CEO’s, or other key executives, for 3-minute spots that will be included in Fintech.TV’s Daily Download segment, which airs throughout the day and week. The one-on-one format, hosted by a professional Fintech.TV staff journalist, offer guests a forum to discuss issues of importance to their companies and stakeholders. In addition to airing on the platform, the digital content will also be made available for clients to repurpose on websites and social media channels. “ News Direct is committed to consistently adding meaningful ways for companies to distribute, amplify and draw eyeballs (and eardrums) to their content and messaging, using the advanced technology that our service was built upon. Our objective from Day One has been to become a single platform, multichannel messaging solution for PR, IR, Corp Comms and Marketing professionals. ABOUT NEWS DIRECT News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. ​​ABOUT Fintech.TV Fintech.TV is a first of its kind global media platform bringing the latest news and perspectives in finance, blockchain, technology, sustainability, impact investing, SDGs, and ESG. Fintech.TV broadcasts from its marquis studios on the floor of the New York Stock Exchange, at ADGM, Abu Dhabi’s leading International Finance Center, and with presence at other leading international exchanges including NASDAQ and the London Stock Exchange. News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online location. Contact Details News Direct Media at News Direct media@newsdirect.com Company Website http://www.newsdirect.com

September 21, 2023 08:27 AM Eastern Daylight Time

Image
Article thumbnail News Release

BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI’s hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

Image
Article thumbnail News Release

Theorem Launches Upward, an Advanced Automation Solution that Transforms Media Companies’ Ability to Scale Operations Effectively

Theorem Inc

Theorem Inc., a full-service flexible digital marketing and tech solutions provider, is launching its proprietary new automation solution called Upward, which transforms ad operations by making common pain points - including make-goods - obsolete. Upward enables organizations to scale ad operations workflows via tailored automation technology to accelerate revenue and remain competitive within the marketplace. With two decades of experience working with top media companies such as Hearst, The New York Times, Condé Nast and Advance, Theorem has deep institutional knowledge of the operations process and technology that generates revenue for ad-supported businesses. Theorem’s expertise inspired a solution that solves the most common challenges media companies experience with ad ops and extracts revenue from their advertising businesses. Upward is a customizable white-glove solution that enhances the ad operation process by: Speeding up order cycles; Eliminating make-goods; Automating manual processes; and Changing workforce dynamic to focus on creative production, business development and strategic thinking. Upward streamlines existing ad ops processes and establishes consistencies across the business. The solution enables automation of advertising operations across the order-to-cash process including trafficking, reporting, brand safety and campaign management. With Upward, companies can scale seamlessly and drive more revenue with less reliance on continuous staffing. “Nine Digital has been working with Theorem for a decade, and it’s their team’s expertise and innovation that have driven our longstanding partnership. Theorem’s approach to the challenges presented by the current ad ops process have been highly effective, and the codification of these processes with Upward has high potential of having far-reaching impacts on the media industry,” said Goran Tatomirovic, Digital Operations and Partnership Lead at Nine Digital. “We are excited to continue to collaborate with Theorem and implement Upward as a solution across our clientbase.” Theorem recently released a research report, in collaboration with global insights and strategy agency Hypothesis Group, that uncovers key findings around time savings that automation affords. 4 in 5 respondents have a positive view on automation; 90% of respondents state they were open to their roles evolving as a result of automation; 87% of ad operations professionals agree that automation can make their organization more profitable; 86% of respondents state that automation would modernize their organization; and 83% of respondents agree that automation would make their team more productive. “Our mission is to revolutionize ad operations and promote the role of automation in increasing business profitability,” said Jay Kulkarni, founder and CEO, Theorem. “Our role as a strategic partner to media companies is to drive change and enhance efficiencies across their organizations. Outside of revenue growth, the impact Upward and automation is having on teams is exciting. AdOps professionals are inspired by the opportunities to grow their careers in new ways. Teams now can focus on proactivity, building stronger relationships, client growth and satisfaction, team empowerment, as well as greater productivity and cost efficiencies.” Upward is ISO certified and adheres to the top data privacy and security practices. With safety of client intellectual property at the forefront of the process, Theorem combines the technical know-how with business outcomes, engaging with IT teams early and often throughout the automation onboarding process to ensure transparency, efficiency and quality of service. About Theorem Founded in 2002, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. With a mission of humanizing technology by delivering innovative solutions that empower businesses to drive sustainable growth, Theorem takes legacy services and pivots these approaches to develop future-proof, modern marketing solutions for clients and partners. Creating end-to-end solutions designed to solve client challenges, through extensive knowledge of digital marketing technology and strategies. Theorem is pioneering the future of full-service flexible marketing solutions. Theorem’s expertise saves their clients time, reduces their costs and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com Company Website https://theoreminc.net/

September 20, 2023 09:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Announces SYNTHESIS, a Bundled Offering of its Expanding Suite of News and Content Amplification Tools

News Direct

News Direct today announced the launch of News Direct Synthesis, a unique bundling of its evolving suite of digital news and content distribution and amplification services that has expanded from a state-of-the-art newswire offering to include sponsored content posting as well as podcast and streaming TV interview opportunities. Synthesis represents News Direct’s transformation into a single source, multichannel message amplification provider for public relations, investor relations and content marketing professionals. The offering combines its newswire distribution – which includes the ability to distribute standalone digital formats such as video – with sponsored content guest posting via its Idea Marketplace product, along with guest appearance opportunities on News Directly with Steve Hutt, a podcast series that is part of its recently launched News Direct Podcast Channel and News Direct Insights, a joint partnership with Fintech.TV in which senior executives can be interviewed on the streaming channel from the floor of the New York Stock Exchange. The services can be purchased in multiple combinations, providing an opportunity for companies to communicate unified messages using a variety of both “push” and “pull” media and audience targeting strategies and technologies. Gregg Castano, News Direct founder and CEO stated, “Since our launch in 2020, News Direct has consistently been focused on becoming a single destination platform from which PR, IR and marketing professionals could communicate with target audiences via a multitude of digitally enabled engagement tools. Synthesis helps us realize that vision by giving communicators numerous options to engage those audiences via their information technologies of choice. But this is not the end of the journey, rather only the beginning of it. Stay tuned.” About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology- enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details Media Relations +1 203-295-7566 media@newsdirect.com Company Website http://www.newsdirect.com

September 20, 2023 08:33 AM Eastern Daylight Time

Image
1 ... 5253545556 ... 297