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Locality Expands Partnership with FreeWheel to Reach Local CTV Audiences at Scale

Locality

Locality, the industry’s preeminent local television solutions provider, today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry, to reach local audiences at scale across all DMAs. By working with FreeWheel, Locality can now offer the ability to better plan, forecast, activate and report on local audiences activations across streaming television inventory to provide advertisers the value and impact their brands expect. The two companies’ expansion of this tailored solution comes as interest, growth and spending in the local TV streaming ad sector is rising. Per research from BIA Advisory Services, the medium is one of today’s “fastest-growing local media channels,” with double-digit year-over-year ad revenue growth since 2019, and is anticipated to reach $3.4 billion by 2026. Locality’s deep relationships with premium streaming TV providers powered by FreeWheel’s comprehensive ad serving technology offers advertisers a transparent and brand-safe approach to local CTV advertising. Locality reaches relevant, local audiences more efficiently and effectively by unifying its supply of premium streaming TV inventory while using more sophisticated technology for targeting and insights. “Going targeted, at scale, is a must-have and a critical advantage in local advertising,” said Keith Kazerman, President of Streaming at Locality. “FreeWheel’s technology gives us unparalleled access to reach across local markets. It is our intent that this collaboration further demonstrates our commitment to unlocking the tremendous power of local and driving dollars to local video providers nationwide.” “This collaboration is well timed on many fronts,” said David Dworin, Chief Product Officer, FreeWheel. “We’ve seen growing advertiser and consumer interest in this space, as well as a proliferation in streaming TV, in recent years. By partnering with Locality, we’ve developed a solution that uncovers new audiences and sources of growth, all while addressing some of the industry’s biggest roadblocks along the way.” To learn more about the new solution, visit https://locality.com/. About Locality Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. About FreeWheel FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

September 13, 2023 09:00 AM Eastern Daylight Time

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Aniview and NEW ID Forge a Partnership to Revolutionize Free Ad-Supported TV Channels

Aniview

Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the two companies have been working together to jointly develop a CTV ad server and dynamic ad insertion (DAI) solution to target the monetization of FAST channels. This partnership also marks the launch of the first CTV ad server and dynamic ad insertion (DAI) platform specifically designed for the Asian market. NEW ID will exclusively introduce Aniview's solutions to the Korean and Japanese markets initially, followed by a rollout throughout Asia where FAST is expected to grow. By combining Aniview's cutting-edge CTV ad server & dynamic ad insertion (DAI) technology with NEW ID's playout solution, this groundbreaking partnership aims to create a comprehensive and compelling ad-supported TV channel experience for viewers. The result is a win-win scenario for both content creators and consumers, as this innovative approach ensures maximum engagement and monetization opportunities. With over 200 premium Asian FAST channels available across more than 30 major global platforms, NEW ID leads the FAST industry as both a content distributor and media tech company with the capacity to create, brand, build, schedule, and monetize FAST channels. This year NEW ID released its own CTV app, “BINGE Korea” to target viewers in the US. Variety has recognized NEW ID as the top content distributor of International FAST channels in the U.S. in its most recent FAST report. With a presence across North America, LATAM, Europe, and Asia, NEW ID has established its own network of advertising partners worldwide to monetize its impressive portfolio of channels. Aniview has been at the forefront of ad tech innovation since its inception in 2013. The company has developed a patented video player technology, a high-performance ad server, and a robust video marketplace that have collectively propelled it to being a driving force in the global video advertising ecosystem. Aniview's solutions seamlessly cover various formats, including desktop, mobile, in-app, connected TV, and over-the-top (OTT), making it an ideal partner to revolutionize the delivery of ad-supported TV channels. June Park, CEO of NEW ID, expressed her enthusiasm about the partnership: "Our collaboration with Aniview marks a significant step towards realizing our vision of enhancing the value of Asian content on a global scale. By leveraging Aniview's state-of-the-art unified technology, we are poised to provide a seamless and captivating ad-supported TV channel experience that aligns with the evolving preferences of modern viewers." Alon Carmel, CEO at Aniview, commented: "We are excited to join forces with NEW ID and embark on a journey that redefines free ad-supported TV channels. By combining our expertise and technology, we are confident in our ability to set new industry standards and deliver unparalleled value to content creators, advertisers, and audiences alike." About Aniview Aniview is a global ad tech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top (OTT) formats. Founded in 2013, Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to publishers worldwide and power many of the world’s largest web publishing groups. For more information, please visit www.aniview.com. About NEW ID Founded in 2019, NEW ID specializes in technology-based content services. Currently, the company is the largest FAST channel operator in Asia and offers a complete solution to connecting domestic content to global platforms. NEW ID currently has 4 domestic patents for live broadcasting, automatic programming, and encoding. The company pioneers new areas of technology-based distribution by partnering with 30 major global platforms / 40 ad-tech partnerships / AI localization solutions and specializes in CTV-based B2B solutions. Learn more about NEW ID at www.its-newid.com. Contact Details Aniview Vaibhav Pandey info@aniview.com

September 13, 2023 08:15 AM Eastern Daylight Time

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Experienced SaaS CEO Junior Gaspard joins Logitix’s Board of Directors

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced that Junior Gaspard has been named to the company’s Board of Directors. Gaspard is an experienced SaaS CEO and past recipient of Sports Business Journal’s Forty under 40 award. As a member of Logitix’s board, Gaspard will support the company’s overall strategy, business development, marketing, organizational design, and culture. Logitix manages millions of tickets for teams and properties from the MLB, NFL, NBA, NHL, and NCAA, plus live event properties across the music, performing arts, and entertainment industries. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Logitix optimizes ticket sales outcomes for all partners through proprietary dynamic pricing and distribution. Gaspard joins an impressive Board of Directors and advisors, which includes the Chair of the PBS Board of Directors Larry Irving, sports industry and e-commerce executive Danielle Maged, entertainment executive and former Harlem Globetrotters CEO Kurt Schneider, Logitix CEO Stu Halberg, ZMC Managing Partner Jordan Turkewitz, ZMC Partner Ripan Kadakia, and Co-Founder and former CEO of Tessitura Network Jack Rubin. “Junior is a dynamic executive who joins an all-star group of leaders on the Logitix board,” said Halberg. “We are fortunate to have such incredible minds to support and grow our business and ultimately bring the best ticketing technology and analytics to our clients.” Through his role as CEO of Experience, Gaspard established himself as a well-respected leader in the sports and entertainment industries, having partnered with over 200 of the nation’s top professional and collegiate teams. Experience was a mobile commerce platform that was acquired by Cox Enterprises. Its clients included some of the largest brands in the MLB, NBA, NFL, NHL, NCAA, and LiveNation. Its mobile upgrade and subscription ticketing technology was used by 2 million fans annually at 65,000 events. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 13, 2023 07:45 AM Eastern Daylight Time

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Unlocking digital success: How MediaValet drives 34% revenue growth in digital asset management

MediaValet

MediaValet CEO Robert Chase joined Steve Darling from Proactive to unveil a significant rebranding effort, featuring a new logo and a fully redesigned website. Chase shared the details of this relaunch and discussed the company's strong second-quarter financial performance. The rebrand includes a modernized logo, reflecting the company's evolution and growth, and a revamped website that showcases the MV DAM platform's capabilities and highlights why MediaValet was ranked as the number 1 Enterprise DAM platform by G2 Crowd. Regarding the company's financial results, MediaValet reported robust 2Q growth, with revenue reaching $4 million, representing a 30% increase from 2Q 2022 and a 5% sequential increase from 1Q 2023. Chase attributed this growth to both new customer acquisitions and the favorable exchange rate, as the strength of the U.S. dollar relative to the Canadian dollar played a role. Importantly, gross margins remained strong at 81%. Chase explained that this margin percentage was influenced by factors such as higher support personnel costs, a greater proportion of professional services revenue, and the timing of customer adoption ahead of revenue expansion. Overall, the rebranding and positive financial performance underscore MediaValet's commitment to providing cutting-edge DAM solutions and its continued growth in the digital asset management market. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

September 12, 2023 02:03 PM Eastern Daylight Time

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How Clean Energy Jobs are Driving the Economy

YourUpdateTV

The Inflation Reduction Act (IRA) is the largest investment in climate and clean energy in U.S. history, and within the last year, companies have created more than 170,600 new clean energy jobs nationwide. Recently, Lori Lodes, the Executive Director of Climate Power, and Gina McCarthy, Former White House Climate Advisor, participated in a nationwide satellite media tour to discuss how families are benefitting from the law and how clean energy jobs are reshaping the economy. A video accompanying this announcement is available at: https://youtu.be/rrfT-Kddz7I?si=1S6U7FzbYqvQhh-a Clean energy projects created 170,606 new jobs in 44 states between August 16, 2022 and July 20, 2023. There are 272 new clean energy projects in small towns and big cities nationwide, totaling $278 billion in new investments. Plans include 91 new battery manufacturing sites in places like Tucson, Arizona; Rochester, New York; and Florence County, South Carolina. So far, companies have announced plans for 65 new or expanded electric vehicle manufacturing facilities in Savannah, Georgia; Montgomery, Alabama; Auburn Hills, Michigan — and more. A further 84 plans were announced to develop wind and solar manufacturing in cities including Cochranton, Pennsylvania; Pensacola, Florida; and Georgetown, Texas. The majority of projects are in five states — Michigan, Georgia, South Carolina, California, and Texas. The jobs being created across the country are good-paying opportunities for electricians, mechanics, construction workers, technicians, support staff, and thousands of others. Many of these clean energy jobs come with higher wages and good benefits without requiring a four-year degree — meaning they’re accessible to most Americans. For more information, visit climatepower.us About Lori Lodes Lori Lodes is the executive director of Climate Power, a strategic communications operation focused on building political will and public support for bold climate action. It was founded going into the 2020 US presidential election and played a key role in establishing climate as a core message for the Biden campaign and Build Back Better agenda. Before stewarding Climate Power, Lori spent a handful of years in corporate communications at Apple. She was deputy director of communications for Hillary Clinton's campaign in 2016, and she spent many years working on communication initiatives for the Affordable Care Act and healthcare.gov. About Gina McCarthy The first White House National Climate Advisor and former U.S. EPA Administrator, Gina McCarthy, is one of the nation’s most respected voices on climate change, the environment, and public health. As head of the Climate Policy Office, McCarthy’s leadership led to the most aggressive action on climate in U.S. history, creating new jobs and unprecedented clean energy innovation and investments across the country. Her commitment to bold action, supported by the climate and clean energy provisions in the Bipartisan Infrastructure Law and the Inflation Reduction Act, restored U.S. climate leadership on a global stage and put a new U.S. national target to cut greenhouse gas emissions by 50-52 percent below 2005 levels by 2030 within reach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 12, 2023 01:16 PM Eastern Daylight Time

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Doceree launches The NEXT Marketing Lab – a data innovation opportunity for pharma marketers – at Digital Pharma East 2023

Doceree Inc

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, today announced yet another pathbreaking measure for the life sciences industry, The NEXT Marketing Lab. The innovation lab dedicates itself to addressing one of the most pressing challenges in the pharmaceutical sector: data intricacies, especially rigid data silos, that hinder commercial team collaboration, informed decision-making, next-gen research and clinical transformation. Curated for Doceree clients, who will gain exclusive access to the solution, The NEXT Marketing Lab will use proprietary cross-functional collaboration methodologies to identify tailored, next generation data strategies and solutions that maximize outcomes. As a well-known global pharma tech company built around proprietary technology and data tools, Doceree aims to revolutionize data solutions that marketing, sales and access teams can use to plan, deliver, and scale HCP communications backed by timely actionable insights. “The pharma landscape has evolved drastically with the industry waking up to the new reality of digital and incorporating the same into its fold to target HCPs across online platforms. The new scenario is a lot different from how data was traditionally collected in a controlled manner. The digital push has led to innumerable, vast and unstructured HCP datasets that are difficult to exploit for valuable insights that can drive key business decisions to make HCP communications more effective in terms of precision, timing and relevancy,” said Harshit Jain MD, Founder & Global CEO, Doceree. “We are guided by the vision of transforming the pharma messaging landscape. It is with this intent we have launched our latest initiative to break big data silos and bring value to pharma marketing by structuring scattered datapoints. As opposed to how unreal big data in the pharma sector may have looked, it is now a reality the industry can’t escape, and its potential can’t be ignored. The lab will greatly facilitate marketers to use and share data with ease and work with HCP datasets holistically to enhance internal and external collaborations to support innovation. This is the kind of value creation we aim to make for our partners as we assist them in their business growth.” Backed by a team of experts with extensive experience in pharmaceutical marketing, medical, consulting, data science, and technology, Doceree will engage with life sciences companies to explore and customize data strategies and solutions that align to their unique needs. The NEXT Marketing Lab collaborations can be tailored to tackle diverse challenges, such as cross-functional insight sharing, reliable HCP behavior modeling, physician-level personalization and compliant RWD integration. Cross-functional collaboration executed within a well-designed process is key to unlocking change. The NEXT Marketing Lab will use Doceree’s proprietary 4D™ methodology to: Decipher the most pressing commercial challenges impacted by data limitations. Decode relevant and viable data solutions. Decide what to prioritize based on impact and feasibility. Deliver a phased roadmap to achieve goals. “Doceree’s The NEXT Marketing Lab is designed to help marketers not only explore transformational data opportunities, but also to cross the chasm between innovative ideas and impactful market solutions,” said Kate Miller, Executive Vice President of Strategy at Doceree. “At Doceree, our mission is to push how data and technology can enhance the digital experience for the benefit of healthcare providers and their patients. The NEXT Marketing Lab is a significant milestone in fulfilling this vision.” For inquiries about Doceree’s The NEXT Marketing Lab, please contact partner@doceree.com Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Priyanka Bhasin +91 78387 03702 priyanka.bhasin@doceree.com Company Website https://doceree.com/us/

September 12, 2023 07:42 AM Eastern Daylight Time

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Marketplacer Helps FINN Give Refurbished Electronics A Second Life

Marketplacer

Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities, and innovators to build and grow successful online marketplaces at scale, is proud to announce today that one of the most well-known brands in Norway - FINN - is experiencing record growth on its new Marketplacer-powered e-commerce site for used smartphones and accessories, FINN Nybrukt. Based in Oslo, Norway, FINN is the country’s largest online marketplace, allowing consumers to purchase anything from cars to houses to general merchandise. In February 2023, the company expanded these offerings with the launch of FINN Nybrukt, a new e-commerce marketplace for used smartphones and accessories, where buyers can choose from a variety of pre-owned, refurbished phones, and sellers can help their used phones find a second “life” and avoid the landfill, which is a key mission for FINN. Essentially functioning as a boot-strapping startup within the larger Schibsted family of brands, the team at FINN considered building an e-commerce platform on its own. Instead, the team decided that its business objectives would be better served by choosing a technology partner that it could collaborate with in order to meet its business objectives. FINN chose Marketplacer because the company’s fast, flexible and easily-scalable marketplace platform technology aligned perfectly with FINN’s accelerated time-to-market target. “FINN was already a household name in Norway, but what the team was looking to do with FINN Nybrukt was a new adventure,” said Marketplacer CEO and Co-Founder Jason Wyatt. “We have a deep understanding of the different needs and approaches start-ups have compared to their more established corporate counterparts. FINN knows how to sell almost anything and we know how to create the infrastructure to make it happen and how to make it happen fast.” Ultimately, FINN was able to launch its new Marketplacer-powered e-commerce platform in less than six months and the site continues to experience a tremendous uptick in interest over the first few months of operations. In fact, while July is traditionally a slow month for sales in Norway, FINN Nybrukt saw an all-time high in sales. “We are always looking for new business models for marketplaces and the demand for refurbished electronics is hot,” according to Emilie Høstmark, team lead for refurbished electronics at FINN/Schibsted’s Nordic Marketplaces division. “Since so many people have used electronics, giving them a simple way to re-circulate them not only makes economic sense, but also helps the environment by reducing e-waste. The partnership also enables us to scale and expand into other countries across the region which was a key consideration for us.” Following the success of its refurbished smartphones marketplace, FINN plans to expand into additional categories, including tablets, smartwatches and AirPods, with the potential to further expand into gaming equipment and more. The company is also looking to expand geographically, leveraging its sister marketplaces across the Nordic region. The FINN Nybrukt marketplace is live and interested sellers in the Nordics can find more information here. About Marketplacer Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory. Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online e-commerce solutions and business transformations of companies around the world. Visit www.marketplacer.com for more information. About FINN FINN.no is Norway's largest online marketplace with almost 500 employees and was founded in 2000. Ever since, FINN has gained enormous popularity among Norwegians, its reputation is one of Norway's strongest and almost every Norwegian has a relationship with FINN. Every year Norwegians spend an average of almost 33 hours on FINN.no. and more than 14 million ads are published. FINN has the #1 position in the markets they are in and connects millions of buyers and sellers. Whether it is to buy or sell products, looking for a house or a new job, browse cars or boats, or dreaming of the next holiday - FINN offers the opportunity to realize dreams and make sustainable choices. As part of Schibsted Nordic Marketplaces, which consists of strong, local marketplaces across the Nordics, FINN also has a cross-Nordic perspective and view. Contact Details Marketplacer Press Inquiries: Michael Herrera michael.herrera@marketplacer.com Company Website https://www.marketplacer.com/

September 12, 2023 12:00 AM Mountain Daylight Time

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QYOU Media’s Q TV Empowers Viewers To Find “A Creator in Every Home”

QYOU Media

Contact Details Doug Barker +1 437-992-4814 iain@digitonic.co.uk Company Website https://www.valuethemarkets.com

September 08, 2023 11:12 AM Eastern Daylight Time

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Open Letter to Leaders of the European Union: Hold Amit Shah Accountable

Human Rights Transparency Trust

Human Rights Index, a platform dedicated to raising awareness about human rights issues worldwide, has published the following open letter urging a call to action for global democratic leaders with regard to the policies and actions of India’s Minister of Home Affairs Amit Shah: “As leaders from around the globe gear up for the G20 Leaders’ Summit in New Dehli, attention is drawn to India, a significant force in international politics and the global economy. Central to India's contemporary political scene is Amit Shah, a man whose political ambitions, beliefs, and far-reaching influence demand careful examination and consideration. Amit Shah's rise to power, his control over India's law enforcement agencies, his handling of protests, and his stance on issues such as national security, surveillance, and minority rights paint a picture of a leader with a complex and often controversial legacy. Shah's support for policies that may undermine minority rights, his alleged involvement in personal scandals and abuses, and his influence over law enforcement have led to questions about transparency, accountability, and potential abuse of power. His remarks that Western standards of human rights do not apply to India have alarmed human rights advocates globally. The upcoming G20 summit presents an opportunity for the international community to engage with India on these critical issues. It is a moment to call for reforms, to scrutinize Shah's track record, and to consider the broader implications of his leadership for regional and global security. Consider those who will look to us to defend human rights, in any language, society or culture across the globe. Let this be a call to action for world leaders, human rights organizations, and concerned citizens to take a hard look at India's human rights track record with Shah as a key advisor to Prime Minister Modi. The world must not turn a blind eye to the warning signs. The stakes are high, and the time to act is now. The G20 summit must serve as a platform for constructive dialogue and accountability, ensuring that the principles of democracy, human rights, and the rule of law are upheld. International leaders must call Amit Shah to account for his actions and not let the G20 Summit pass without remaining true to the values that bind us as a global community.” A comprehensive report detailing the influence, impact, and concerns raised by stakeholders around the world regarding the actions and politics of Amit Shah is available for download here. The Human Rights Index is a platform dedicated to raising awareness about the complex crisis faced by refugees in India. Its mission is to bring attention to the history of discrimination and violence faced by religious and ethnic minorities in India. Through research and advocacy, it aims to promote human rights and support those affected by persecution. Contact Details Human Rights Index Press Team +44 7584 421001 comms@hrindex.fund

September 08, 2023 10:12 AM Eastern Daylight Time

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