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Family Entertainment Live and Mattel Announce 2023 Expansion of Hot Wheels Monster Trucks Live™ Glow Party™

Family Entertainment Live

To meet growing demand from fans and venues, Family Entertainment Live and Mattel today announced a major expansion of the Hot Wheels Monster Trucks Live Glow Party North American tour, coming in the second half of 2023. Following record breaking sales in 2022 and the beginning of 2023, Hot Wheels Monster Trucks Live Glow Party has added 23 markets to its expanding schedule, including some of the country’s most preeminent arenas such as the Barclays Center (Brooklyn), Chase Center (San Francisco), Target Center (Minneapolis), and Wells Fargo Center (Philadelphia). The newly announced tour dates will begin in July, filling the 2023 Hot Wheels Monster Trucks Live schedule with more events than ever. Presale tickets will be available on March 8, with public sale beginning on March 10, in most markets. Hot Wheels Monster Trucks Live is produced by Family Entertainment Live, and brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex™, Tiger Shark™, Boneshaker™, Bigfoot®, and the all-new Gunkster™, to name just a few. The Glow Party production features a laser light show, spectacular theatrical effects, dance parties, and lots of Hot Wheels toy giveaways. Fans can also witness a special appearance from the car-eating, fire-breathing, transforming robot MEGASAURUS™, plus the high-flyers of Hot Wheels Monster Trucks Live Freestyle Motocross. "After a record-breaking season in 2022, the tour’s expansion to more cities and renowned venues across the United States ensures that Hot Wheels Monster Trucks Live can build upon the incredible momentum that began with Glow Party,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “Our exhilarating tour theme, coupled with a robust second half schedule, means even more families will be able to connect and engage with their favorite real-life Hot Wheels Monster Trucks like never before.” “After so much early success with Hot Wheels Monster Trucks Live, we thought this was the perfect time to take it to another gear across the U.S.,” said Ken Hudgens, CEO of Family Entertainment Live. “The fans’ response has been incredible both domestically and overseas. Families will now have even more opportunities to experience the party at some of the most well-known venues throughout the major metros of North America.” Hot Wheels Monster Trucks Live™ Glow Party™ 2023 extended tour* dates are as follows. Matinee and evening performances are available across all dates. July 29-30 INTRUST Bank Arena Wichita, KS August 5-6 Chase Center San Francisco, CA August 5-6 Blue Cross Arena Rochester, NY August 12-13 XL Center Hartford, CT August 12-13 Veterans Memorial Coliseum Portland, OR August 19-20 Desert Diamond Arena Glendale, AZ August 26-27 Toyota Arena Ontario, CA August 26-27 Wells Fargo Center Philadelphia, PA September 2-3 Orleans Arena Las Vegas, NV September 9-10 Acrisure Arena Coachella Valley, CA September 23-24 Pechanga Arena San Diego, CA September 23-24 KFC Yum! Center Louisville, KY Sept 30 Barclays Center Brooklyn, NY October 7-8 T-Mobile Center Kansas City, MO October 7-8 Scope Arena Norfolk, VA October 14-15 DCU Arena Worcester, MA October 14-15 Cross Insurance Arena Portland, ME October 20-22 Cross Insurance Center Bangor, ME November 4-5 FedExForum Memphis, TN November 4-5 Family Arena St. Charles, MO November 11-12 Dickies Arena Ft. Worth, TX November 18 Target Center Minneapolis, MN November 18-19 Paycom Center Oklahoma City, OK *Additional dates to be announced. Hot Wheels fans also have the opportunity to participate in the Crash Zone Pre-Show Party, held two and a half hours prior to every performance. The unique experience provides fans access to the competition floor where they can see the outrageous designs and epic size of the Hot Wheels Monster Trucks along with autograph signings from their favorite drivers and performers. Each Crash Zone ticket includes an autograph card, souvenir pass, and a lanyard exclusive to Crash Zone attendees. Passes will be available to purchase while supplies last. Fans can go to HotWheelsMonsterTrucksLive.com for more information. The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company, LLC, a wholly owned subsidiary of Family Entertainment Holdings, LLC. About Mattel Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com. About Family Entertainment Live Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Monster High® Live, Magic of Lights ®, an outdoor holiday lights drive-through experience produced at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in Medina, Ohio. For more information visit familyentertainmentlive.com. Contact Details Eric PR & Marketing, LLC Eric Nemeth +1 602-502-2793 nemeth@ericpr.com

March 07, 2023 09:00 AM Eastern Standard Time

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Fun Japan Communications starts offering all exclusive official goods developed in collaboration with animated TV series Tokyo Revengers through FUN! JAPAN SELECT SHOP

Fun Japan

NEW YORK, US - Media OutReach - 6 March 2023 - JTB group company Fun Japan Communications, Ltd., operator of FUN! JAPAN, one of Asia‘s largest community websites for “Japan fans” (4.65 million Facebook fans, 1.28 million website subscribers as of January 2023), under the mission to “bridge between Japan and Asia,” starts offering fully original goods developed in collaboration with animated TV series Tokyo Revengers through FUN! JAPAN SELECT SHOP, the company’s cross-border e-commerce website for consumers in Asia! All exclusive unique goods featuring Tokyo Revengers, the hottest and most bittersweet time travel thriller animated TV series, combined with Japan's local manufacturing skills and specialties, will be available on made to order on our cross-border e-commerce website for consumers in Asia. The keyword for this collaboration is 'kizuna (bond).' Just like various types of close 'kizuna’ depicted in the animated TV show Tokyo Revengers, made-to-order products represent connections among people and between people and things beyond borders. Consumers can expect items such as a pair of matching special glasses that change color when filled with a liquid (from a manufacturer in Tajimi City, Gifu) and exclusive premium fruit juice made from locally grown fruits (from a manufacturer in Komoro City, Nagano). Illustrations of Takemichi Hanagaki, Manjiro Sano, Ken Ryuguji, Chifuyu Matsuno, Keisuke Baji, and other popular characters from the animated TV show Tokyo Revengers, and fruit juice inspired by these characters' theme colors will be offered in a special box. These completely limited products will be available on made to order in early March 2023. This special campaign will help people in Asia find 'kizuna' bond with Japan and rediscover attractive aspects of local communities in Japan through the animated TV series Tokyo Revengers. Stay tuned. https://en.pinkoi.com/product/j7WjjERf Product image download link: https://tokyo-revengers-craftsmanship.jp/resources/complete%20set%20Takemichi_Hina.jpg Contact Details Fun Japan Communications, Ltd. Media Contact inquiry@fj-com.co.jp

March 06, 2023 10:00 AM Eastern Standard Time

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Livento Group (NUGN) Artificial Intelligence Acquisition Complete

Livento Group

McapMediaWire --- NuGene International, Inc./ Livento Group, Inc. (OTC: NUGN ), a dynamic group that specializes in acquiring and developing companies with disruptive business models in film, content, and technology for fund managers, announced it has finalized the acquisition of Novel-Ti, a company specializing in Artificial Intelligence and Robotic Industry Solutions. About Novel-Ti Novel-Ti was created in 2013 by two partners, an engineer in computer science and a PhD engineer who is qualified in electrical engineering and fuzzy logic, which is an approach to variable processing that allows for multiple possible truth values to be processed through the same variable. Novel-Ti has eight engineers and PhD engineers. It has developed many bespoke innovative applications, utilizing artificial intelligence and computer vision in different sectors including the finance, automotive and healthcare sector. We will be releasing more information about the nature of some of the very sophisticated programs developed by the company in the coming days. The company’s clients have included major corporations and business who are seeking unique solutions to solve complex problems. David Stybr - Livento Group CEO - “The artificial intelligence market equated to $50 billion USD in 2020 and is expected to reach $185 billion USD in 2026. The Novel-Ti acquisition is just the start of what investors and customers will see from the Livento AI & Robotics Solutions division. After completion of the acquisition and integration of the Novel-Ti acquisition, we will focus on business growth and harnessing the power of the team to add value across the Livento Business. Livento will remain opportunistic regarding further acquisitions within the industry. We forecast revenue of $1M USD in 2023 from their existing clients and additional revenue from solutions developed by the team that are sold as solutions across the industry. An example of this is project ‘OWL’. OWL is a very exciting project and the Novel-Ti Solution is transformational. About OWL At Livento Group we couldn’t pass up this opportunity to acquire a company that specializes in treating neurological disorders and diseases that effects millions of people around the world. The uncontrolled annual growth of neurodevelopmental and neurodegenerative pathologies requires an urgent solution. It’s estimated that Autism effects 75 million people, Alzheimer’s effects 78 million people, and will cost society an estimated $2.8 Trillion USD by 2030. To fight against this disease, Novel-Ti uses its expertise in Artificial Intelligence and image processing. Novel-Ti has developed an interactive solution in collaboration with professionals in neurological pathologies. The application identifies areas of brain, which require an active reconnection. The visual analysis of the participants behaviour in real time allows the system to monitor and adapt each exercise individually, as well as analysing the progress made at each session. A unique hardware and software solution The second project in the pipeline for Novel-Ti is in the Robotics sector. The Livento team is in discussions with a production facility in the Czech Republic. The facility specializes in producing robotics solutions, The Novel-Ti team is tasked to deliver programming works for two new automated robotic prototypes which will be used in various business cases. Livento is in discussion to have larger involvement in the projects. Livento will seek to achieve higher revenue potential in the Articifial Intelligence sector. Mr Zied Loukil, founder of Novel-Ti, stated: “Livento plans to position the new division as a major player in the Artificial Intelligence industry, combining the strengths of the Marketing and Commercial power of Livento and the expertise of the Novel-Ti team, which will enable Novel-Ti to grow our client base and product lines increasing revenues and market share.” The new division of Livento will be managed from our European offices and will be led by Mr. Willem van der Meer, Mr. Olivier Somville and Mr. Zied Loukil. The acquisition will be fully paid in Livento restricted shares. Safe Harbor Statement: This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements as predictions, projections, or references future events and expectations, possibilities or similar. Forward-looking statements involve risks and uncertainties that could cause results to differ materially from those projected or anticipated. Although the Company believes the expectations reflected in our forward-looking statements are based on reasonable assumptions, the Company is unable to give any assurance that its expectations will be attained due to several variable factors. Factors or events that could cause actual results to differ may emerge, and it is impossible for the Company to predict all of them. Some of these risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, in customer order patterns, changes in consumer trends, and various other factors beyond the Company's control. Although the Company intends to provide public updates, it undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law. Contact: David Stybr, CEO Livento Group, Inc. ir@liventogroup.com Livento Group LLC | LinkedIn | Twitter Boxo Productions | LinkedIn | Twitter | Instagram | Facebook Contact Details Livento Group, Inc. ir@liventogroup.com

March 06, 2023 09:20 AM Eastern Standard Time

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New Membership Special Contributes to Travis Kelce’s Eighty-Seven and Running

Full Scope PR

Club Car Wash prioritizes its charitable partners, as has raised over $1 million for Children’s Miracle Network Hospitals through its Ten Dollar Tuesday promotion. In the month of February, Club Car Wash raised $58,460 for Children’s Miracle Network, and an additional $51,243.35 for local organizations, including Eighty-Seven and Running through grand opening and other In honor of Co-Owner Travis Kelce’s 2023 Super Bowl run with the Kansas City Chiefs, Club Car Wash organized a fundraiser to benefit the Eighty-Seven and Running organization. Founded by Kelce in 2015, Eighty-Seven and Running helps underserved youth on their journey to become productive citizens by mentoring and motivating them to explore and develop their abilities while learning critical life skills. For every new Club Car Wash membership purchased between February 4 and February 12, the company made a donation to Eighty-Seven and Running. With the help of new and existing members, the funds raised to benefit the organization totaled $42,301. Club Car Wash operates more than 120 locations throughout the Central United States, and has recently expanded into the state of Wisconsin. The company opened six new locations in the month of February, including sites in Arkansas, Texas and Missouri. Club Car Wash plans to continue its expansion into Colorado and Tennessee in 2023. Kelce joined the company as co-owner in April of 2021, and has made three appearances in the Super Bowl as a tight end for the Kansas City Chiefs. Club Car Wash is excited to partner with Eighty-Seven and Running and to help empower disadvantaged youth through this and other fundraising initiatives. “Giving back to the community is very important to us as a family and as a business,” said Rollie Bartels, CEO and Owner of Club Car Wash. “We are proud to support Eighty-Seven and Running and to help provide the opportunity for our youth to cultivate their talents, learn and grow.” “I am so grateful to Club Car Wash for the ongoing support of the Eighty-Seven and Running organization and I am excited about the opportunities that this fundraiser will provide for the foundation,” said Travis Kelce, tight end of the Kansas City Chiefs and two-time Super Bowl Champion. “Each dollar raised from this campaign will go directly towards initiatives that will provide kids in the community with resources and opportunities to reach their full potential.” Founded as Tiger Express Car Wash in 2006, the company rebranded to Club Car Wash in 2019. Currently operating more than 120 locations in Missouri, Kansas, Illinois, Iowa, Oklahoma, Nebraska, Arkansas, Wisconsin and Texas, Club Car Wash is one of the largest and fastest growing express car wash companies in the Central United States. Club Car Wash has plans to scale rapidly into Colorado, Kentucky and Tennessee through acquisitions and new developments. To learn more about Club Car Wash, please visit: www.clubcarwash.com. Contact Details Club Car Wash Kendall Palmquist Media@clubcarwash.com

March 06, 2023 09:00 AM Eastern Standard Time

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TOCCA Life Holdings Inc makes strategic acquisition of Be Climbing Inc, a growing real estate and indoor rock climbing sports complex developer

TOCCA Life Holdings, Inc.

TOCCA Life Holdings, Inc. (OTC: TLIF ) (“TLIF” or the “Company”) announced today that the Company recently acquired Be Climbing Inc. of Winter Park, FL. Be Climbing recently announced that the Company will be opening its first world-class indoor rock climbing gym just outside downtown Orlando, FL on a 7.02 acre property it acquired in the ever expanding city of Apopka, FL. The indoor rock climbing industry is exploding with growth after the sport made its first debut in the 2020 Tokyo Olympic Games, which took place in 2021 due to the pandemic. Rock Climbing has now officially been added as an Olympic sport and will be part of the program in both the upcoming Paris 2024 and Los Angeles 2028 Olympic Games. By way of comparison, Top Golf launched its first location by tracking golf balls and grew to become an international sports entertainment company. Be Climbing with development of its first location is focused on drawing inspiration from the Top Golf business model with a focus on the family oriented fun and family-focused activities centered around the indoor rock climbing sport and entertainment industry. Top Golf was acquired in 2021 for $2.6 billion by Callaway which has rebranded the company under the name Topgolf Callaway Brands Corp. (NYSE: MODG). In much the same way that Callaway’s strategy is to make golf accessible to a broader population that might otherwise not have the time, money, or access to traditional golf; Be Climbing seeks to make the sport of rock climbing accessible to a broader audience with indoor rock climbing facilities. The sport of outdoor rock climbing became very famous to a broader audience in recent years with the release of such movies as Free Solo, The Dawn Wall and Meru. Be Climbing is well underway in the development process of the highly desirable 7 acre Apopka, FL location, having acquired the property in March 2022. The Company presently is in the site plan review and approval process with the required city and county governmental agencies. The Company’s Apopka, FL project was recently featured Central Florida’s Growth Spotter publication. Stephen Carnes, President and CEO of TLIF, stated, “I am very pleased with today’s announcement and to bring Be Climbing Inc. public through TOCCA Life’s acquisition. I launched Be Climbing Inc. as a private company in 2021 in order to lay the groundwork and get much of the long drawn out processes in place and completed prior to bringing the company public. The months ahead will be very exciting, and I am happy to now have Be Climbing public through TLIF.” Carnes continued, “Be Climbing has already raised nearly $3 million in private transactions and owns outright the 7 acre property in Apopka. The Company additionally owns, free and clear without mortgage, two locally located income producing rental properties, so the Company has both revenues and assets. We will be seeking to have the Shell Status designation removed given today’s announcement of the Be Climbing acquisition. I look forward to providing additional details about Be Climbing in the near future.” Follow TOCCA Life Holdings, Inc. on Twitter at: @Tocca_Life Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise. CONTACT: Steve Carnes 407-674-9444 Contact Details Stephen Carnes +1 407-674-9444

March 03, 2023 11:05 AM Eastern Standard Time

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Mike The Pike Productions, Inc. (OTC: MIKP) and Sack Lunch Productions (OTC: SAKL) Jointly Agree to Termination of Letter of Intent

Mike The Pike Productions, Inc.

McapMediaWire -- Mike The Pike Productions, Inc. (OTC: MIKP ) (“The Company”), ($MIKP), a fan-owned entertainment studio focused in the acquisition, development, and production of entertainment intellectual property through its wholly owned subsidiary www.ArowanaMedia.com, announces today that it has amicably agreed to a termination of the Letter of Intent with Sack Lunch Productions (OTC: SAKL ) in favor of proceeding with initiatives toward becoming an SEC Fully Reporting, OTC Markets Pink Current status Issuer including the filing of Form 10 with audited financials through EOY 2022. MIKP CEO Mark B. Newbauer states, “I believe this is the best for the Company and its Shareholders as we have a definable path to becoming a fully reporting pink current company. I thank shareholders for your patience as we work with auditors to finalize the 2022 financials, and believe this to be a monumental step for the company into 2023. We are operating full force in Arowana on development benchmarks for our projects including the Vampirella Universe, New York Times Bestseller ‘Wish’, and other titles soon to be officially announced,” LIKE, FOLLOW & SHARE AT: Facebook: @arowanamedia Twitter: @ArowanaOfficial and @MTPprods IG: ArowanaMedia About Mike The Pike Productions (OTC: MIKP), Arowana Media Holdings and Mike The Pike Entertainment Mike The Pike Productions is a publicy traded media holdings company operating through its subsidiary Arowana Media Holdings, Inc. ( www.ArowanaMedia.com ), a fan-owned entertainment studio focused on IP Acquisitions, Development and Production, and building a diverse portfolio of IP for the entertainment marketplace. It does this via its flagship subsidiary, Mike the Pike Entertainment, LLC, which will acquire, incubate and develop IP which can then be used to complement horizontally integrated subsidiaries focused in Film/Television/Streaming, Publishing, Software/Gaming, esports, AR/VR, Web3, Metaverse, and Artificial Intelligence. CONTACT: CEO Mark B. Newbauer hey@mikethepike.com Contact Details Mark B. Newbauer hey@mikethepike.com Company Website http://www.arowanamedia.com/

March 02, 2023 04:35 PM Eastern Standard Time

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PFF’s Sam Monson Tells The Game Day: Bryce Young Better 'Bama QB Than Jalen Hurts; Bijan Robinson Next AP

The Game Day

Pro Football Focus NFL analyst Sam Monson declared Alabama quarterback and top NFL prospect Bryce Young “the best” QB out of the university in the last several years during an appearance on the Caps Off Podcast on The Game Day’s network that aired Wednesday, March 1. “I think he's the best of the three. I think he's better than Tua, better than Mac Jones, and I think he was better than Jalen Hurts when he was at Alabama,” the PFF analyst said. “I think he's the best that Alabama has sent to the NFL in the last, you know, several years.” Monson joined the Caps Off Podcast, which started in August 2022 and features talent/hosts Adam Tabatchnick, Felipe Fontes, Jack Parodi, and Matan Mann. The podcast airs multiple episodes weekly across YouTube, Instagram, Facebook, Twitter, and TikTok, a platform on which it has garnered 4.1M likes since its inception. Monson also discussed other top prospects ahead of the NFL Draft, including Texas Longhorns running back Bijan Robinson. “I think he is the best running back prospect we've seen coming into the draft since 2014,” Monson said. “He might be the best prospect to come along since Adrian Peterson.” The full podcast episode, focused on NFL player comps, is available on YouTube, TheGameDay.com, and wherever podcasts are available. Pro Football Focus is a sports analytics company that focuses on thorough analysis of the National Football League and NCAA Division-I football in the United States. The Game Day is a sports entertainment and media company geared toward millennials and Gen Z. Launched in 2020, The Game Day bridges the gap between casual sports fans and sports bettors, creating and promoting original digital- and social-first content. Fans can follow all of The Game Day’s social content: TikTok, Twitter, Facebook, and Instagram. Contact Details The Game Day Lauren Polkey laurenpolkey@thegameday.com Olivia Witherite oliviawitherite@thegameday.com Company Website https://thegameday.com/

March 02, 2023 02:15 PM Eastern Standard Time

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FanDuel Named ‘Most Innovative Sportsbook’ by Sports Betting Journalists in New HPL Digital Sport Study

HPL Digital Sport

HPL Digital Sport, (HPLDS) a specialty division within Hot Paper Lantern focused on building brand, partnerships and user growth within the sports betting, sports technology and iGaming industry, today released its new study State of the Sportsbook: Media Scoreboard on Innovation. The study measures the opinions and perspective of the media who regularly write about the sports betting industry on topics like: which are the most innovative sports betting operators, the technological elements most likely to make the most impact in 2023 and which new entrants to the market can challenge current leaders in the space. To contrast the media’s opinions, HPLDS also interviewed more than a half-dozen sports betting industry consultants to obtain their views. “In a very nascent industry like sports betting, the media hold a very important position as the group that sits across the entire market, talking to every company and executive on topics ranging from technology, new products and services, pain points, wins and innovation. While many opinions and anecdotes have been shared on who leads the market, there has never been a definitive study completed to put quantitative and qualitative data behind these ideas,” said Ed Moed, CEO of HPL Digital Sport. “As thought leaders in the space, we felt it necessary to create this content but also accentuate this data with commentary and opinions from the most respected and visionary sports betting consultants in the industry. We hope this series of studies and our Media Scoreboard become the industry standard bearer for years to come.” When it comes to the most innovative operator, it’s FanDuel and everyone else In a weighted ranking, the media named FanDuel as the most innovative sports betting operator in a landslide, scoring 55 points. FanDuel more than doubled the points of the Second Place and Third Place finishers, PointsBet (24) and DraftKings (20), respectively. Rounding out the Top 5 list included BetMGM in Fourth Place with 9 points and Bet365, Caesars and Circa all tied for Fifth Place with 7 points. Among new sportsbooks joining the market, the media believe 2023 is Fanatics’ year to lose When choosing the most anticipated new entrant in the market, the media overwhelmingly chose Fanatics as the company they feel will have the biggest impact in sports betting. The potential Disney (ESPN)/DraftKings partnership came in second while Betr rounded out the top three. Subsequently, the media survey also felt Fanatics’ announcement to officially launch its sportsbook was the top story of 2022 showing a betting operator “revolutionizing the market and leading to potential change in 2023.” Fanatics’ launch beat out other top stories including the Disney (ESPN) teaser announcement of an upcoming strategic partnership with DraftKings, DraftKings integration with Amazon’s Thursday Night Football package and FanDuel’s announcement of its pullback of promotional dollars. The media prioritized User Experience and Engagement as the most important innovative practice in sports betting In an industry deep in an arms race to secure new and sustainable users, when given a list of the most innovative practices, the media found User Experience and Engagement to be the industry’s top priority, followed by: User Experience and Engagement Product Differentiation Development of Next Generation Technologies Fiscal Responsibility Brand Development Strategic Partnerships Influencer Deals In-play betting seen as the innovation most likely to gain momentum in 2023 In-play betting secured 42%, and the majority of the response, from the media as the innovation most likely to gain momentum in 2023. While in-play betting drew the most attention, other imminent innovations mentioned highlight the expanding betting ecosystem and capabilities users can begin to expect to gain traction in the near future including, the evolution of sports betting content (17%), universal wallet (8%) and the gamification of sports betting (8%). “The consultants we interviewed all agreed with the media’s assessment of the sports betting innovation landscape. However, adding to the media’s perspective, the consultants warned this is not the time for any company, new entrant or incumbent, to rest on their laurels,” said Moed. “Innovation isn’t about winning the moment but a mindset of continuous improvement. The companies and sportsbooks who will make moves on our Scoreboard in the future will undoubtedly have a deep focus on the end user experience, as well focusing on any real ways each can be unique in its own value proposition to sports bettors.” The State of the Sportsbook is the first industry study collecting the data and opinions of the sports betting media and the most influential industry consultants, as well. HPLDS was the first to capture the data behind needs, behaviors and wants of the emerging sports bettor in its flagship study, The State of the New Sports Bettor in 2020. In 2021, HPLDS was the first company to obtain data and insights from sports betting executives in its State of the Sports Betting Industry: User Expectations vs. Executive Realities study. The study was conducted between Jan. 12-23, 2023, leveraging the insights of more than two dozen top-tier business and sports betting trade reporters covering the business of the sports betting industry. About HPL Digital Sport HPL Digital Sport is a specialty division focused on the sports betting, fantasy, and igaming spaces within Hot Paper Lantern, a multi-disciplined brand, marketing and communications firm. We build brand relevance and thought leadership, while driving growth for sports betting, fantasy and sports technology companies through our core capabilities of branding, public/media relations, performance marketing, social media and sophisticated design. www.hpldigitalsport.com Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

March 02, 2023 02:00 PM Eastern Standard Time

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Legible turning the page for eReading with LibrarianAI launch

Legible

Legible co-founder and CEO Kaleeg Hainsworth joins Natalie Stoberman from the Proactive studio to discuss how the company continues to grow in the e-book space with the beta launch of its LibrarianAI web plugin. Legible is a book entertainment and media company that provides innovative eReading experiences to anyone anywhere with an internet-enabled device. Legible has developed a browser-based, mobile-first B2C eBook entertainment platform delivering a global online bookstore and reading system through Legible.com; and a global B2B eBook conversion and production service with high revenue potential called Legible Publishing. Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 02, 2023 01:12 PM Eastern Standard Time

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