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No. 1? What Is Making This Grocery Delivery App A Preferred Choice In Southeast Asia?

Society Pass Incorporated

Society Pass (NASDAQ: SOPA) E-commerce, made possible by the internet, is still booming. Businesses like Amazon.com Inc. (NASDAQ: AMZN), eBay Inc. (NASDAQ: EBAY), and Shopify Inc. (NYSE: SHOP) are soaring, with more people ordering products online than buying them in stores. While most businesses nose-dived during the COVID-19 pandemic, movement restrictions induced by the pandemic fueled online retail sales. Online sales grew from 16% to 19% in 2020, with Southeast Asian countries significantly contributing to the growth, according to numbers in a United Nations Conference on Trade and Development report. Southeast Asia, which includes countries like Philippines, Vietnam, Singapore and Malaysia, is home to more than 681 million people — 47% of whom prefer online shopping, with about 144 million people regularly purchasing online. E-Grocery Boom Consumers can shop online from anywhere and choose from a wide array of products such as groceries to be delivered directly to them. Online grocery, or e-grocery, shopping has also been gaining momentum for some time. The e-grocery market is quickly expanding throughout the world, with players like Uber Technologies Inc. (NYSE: UBER), Instacart, Amazon Fresh and Fresh Direct serving customers in North America and Europe. Southeast Asia is also seeing significant growth in the e-grocery market. A breakdown of the market by IGD Asia indicated: Asia, the largest regional grocery market in the world, is expected to grow by a compound annual growth rate (CAGR) of 6% between 2018 and 2023. The grocery market will be worth $4.2 trillion by 2023, up from $3.1 trillion in 2018. Its share of global grocery spending will be 37% in 2023, adding around $1.1 trillion to the worldwide grocery market. China, India and Indonesia will be the biggest contributors to the region’s top-line growth, accounting for 74% of new sales added by 2023. A Convenient Grocery Delivery App? That level of growth could be a boon for a company like Pushkart.ph, an online grocery service started in 2017 that delivers fresh goods to consumers who use its feature-packed app. Pushkart’s platform was developed by a group of young Filipino millennials whose goal was to ensure fast, convenient and safe grocery delivery to customers’ doors. From Day One, Pushkart.ph — available on the web, Google Play Store and the Apple Store — said that in addition to serving consumers, it wants to be the platform of choice for retailers and help them sell their products quickly without learning the technicalities of running a digital platform or managing a logistics fleet. From a single flagship fulfillment center at Fisher Supermarket, which has been operating since 2017, the platform is now supported by three additional hubs: Market! Market!, Ayala Malls Feliz, and AllDay Supermarket — Global South. What Makes Pushkart.ph Say It’s Confident It Stands Out From The Rest? Consumers — The company wants to bring value to consumers by allowing them to shop for their basic needs anytime from anywhere they want while sparing them from heavy city traffic or the hassle of carrying heavy bags of groceries. Companies — The company wants to make it easy for corporate clients to purchase every office pantry supply they need from a single source and with the convenience of having flexible payment schemes. Merchants — The company plans to empower retailers to reach the online market by giving them the means to easily transform their shops to include digital sales. Society — The company wants to bring more jobs through online commerce. Pushkart.ph is a division of the Society Pass Inc. ( NASDAQ: SOPA ), a Southeast Asian acquisitions-focused e-commerce holding company. Currently operating six subsidiaries, SoPa plans to expand to more than 10 more subsidiaries in eight verticals — loyalty, merchant software, lifestyle, food and beverage delivery, travel, digital advertising and telecoms — by the end of 2022. Since its inception in 2018, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants and brands on its platform. Apart from Pushkart.ph, SoPa provides merchants with #HOTTAB Biz, lifestyle e-commerce through Leflair.com and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. In addition, SoPa operates Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator. About Society Pass (NASDAQ: SOPA ) As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga.com Benzinga +1 877-440-9464 info@benzinga.com Company Website https://thesocietypass.com

June 17, 2022 08:25 AM Eastern Daylight Time

2022 GUIDE TO SUMMERTIME FUN

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/eB9T1JYMnNI The hot and long days of summer are upon us and families from coast to coast are eager for some fun in the sun. In fact, more Americans plan to travel this year, with 73% of consumers expected to take an average of two trips. Hitting the road remains popular, while confidence in flying has increased from last year. According to recent stats, 79% of people plan to drive to at least one vacation destination, while air travel accounts for 45%—increasing by 5% compared to 2021. However, staycations remain popular due to record-high gas prices, escalating airfares and the war in Ukraine. It’s been found that 25% of Americans will travel shorter distances and 23% plan on less expensive activities. Whether traveling near or far, spending time with family and friends ranks high on the list of anticipated summer activities, including beaches, ball games and barbeques. Grilling season has always been a favorite with many backyard chefs expected to cook up and serve 50 billion hamburgers and 20 billion hotdogs this year. Wellness is also a high-priority, with many Americans engaging in healthful summertime habits, like running, biking, and including supplements into their diets. Braun-Silva has some unique ways to enjoy the summer while building special memories with friends and family. TRAVEL SMART: Summer travel is here and it is going to be a busy season. New Amex Trendex data found that more than half of respondents agree they plan to travel more this summer than in previous years. Braun-Silva’s first tip is to travel smart, saying, “Most of us are looking for added flexibility and confidence when booking a trip. Whether visiting white sandy beaches along crystal blue waters or hiking a national park, there are services available to help make traveling easy and convenient." One way to travel smart is through American Express' Trip Cancel Guard, a new benefit for American Express U.S. Card Members that truly allows travelers to cancel flights for any reason. The smart travel tips don't stop there - from building a dream itinerary to finding the best offers on flights and hotels, consider booking your travel with American Express to up the ante. American Express Travel is a one-stop-shop for planning a vacation thanks to their world-class customer service, 24/7 access to expert travel consultants, exclusive programs and benefits, and more. For those who want an elevated travel experience without breaking the bank, Braun-Silva says U.S. Platinum Card Members can get access to the International Airline Program through Amex Travel which gives travelers savings on international flights for First, Business and Premium Economy seats across more than 20 world class airlines. For more information, visit AmexTravel.com to book. Terms apply. Direct link: AmexTravel.com Social media handles: @AmericanExpress Hashtags: #AmexTravel PRIORITIZE WELLNESS: Overall wellness is a high-priority for many of us. Braun-Silva points out that there are many ways we can engage in healthful summertime habits. “This time of year is perfect for walking, hiking, running, and biking. To support these outdoor activities, it’s helpful to include supplements into our diets,” says Braun-Silva, “As we age our bodies produce less collagen, which helps with healthy joints and skin elasticity. I’ve been adding collagen into my daily routine for years.” MD Logic Health’s Marine Collagen with COFACTORS is made from the highest quality wild-caught non-GMO white fish, which promotes lean muscle mass, strong bones, hair, skin, and nails, supports gut health, and promotes new Collagen production. Braun-Silva adds, “It easily dissolves and has no fishy taste or smell so you can add it to fun summertime drinks, like smoothies, and your meals, to boost your protein intake, at any time without the unnecessary calories.” MD Logic Health, Marine Collagen has a special blend of cofactors including Vitamins A, C, Zinc, and Copper, and also includes Biotin, so that your health can radiate from the inside out. For a limited time, use code COLLAGEN for 15% off. For more information, go https://www.mdlogichealth.com/products/marine-collagen. Direct link: https://www.mdlogichealth.com/products/marine-collagen Social media handles: @mdlogichealth Hashtags: #mdlogichealth #supplementinglife KEEP IT COOL: As the temperatures heat up, Braun-Silva says look out for ways to make summer a bit cooler, adding, “This is one of my favorite tips and it’s really a no brainer—ice cream!” According to a new national poll, 34% of respondents say eating ice cream in summer makes them feel like a kid again. The lifestyles expert says, “One of my favorite summer desserts is a delicious ice cream cake—perfect for pool parties, backyard BBQs, Father’s Day, or any fun summer gathering. Everyone loves them.” There are several cakes to choose from, like Carvel Sheet Cake and Lil Love Strawberry Crunchie Cake to OREO. Braun-Silva recommends picking one or two up at your local grocery store by looking in the bakery freezer case or by going to ILoveIceCreamCakes.com for a store locator. For more information, visit ILoveIceCreamCakes.com for a store locator. Direct link: ILoveIceCreamCakes.com Social media handles: @ILoveIceCreamCakes Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 16, 2022 11:00 AM Eastern Daylight Time

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SensorView Participating in International Microwave Symposium

SensorView

SensorView, a provider of creative and competitive solutions for the next generation of 5G, announced its participation at the 2022 IEEE MTT-S International Microwave Symposium (IME) in Denver, Colorado June 21-23, 2022. At the event, SensorView will be showcasing its cutting-edge 5G solutions as it continues its entry into the United States marketplace. Founded in South Korea, SensorView, a top 5g company, is increasing its presence in the United States’ commercial, defense, and aerospace markets. SensorView’s portfolio of products includes cables, connectors, antennas, and testing devices. Among the products SensorView will display at IME includes its advanced in-building transparent 5G antenna. “We are excited to participate in IME this year. Industry leaders are always impressed when they experience our transparent antenna. With its transparency, low latency and high gain, our product is revolutionizing antenna design,” said Sabahattin (Sebi) Karakus, SensorView’s North American Sales Director. “Our transparent antennas can be integrated into any signage, such as exit or restroom signs, and uses almost 60% less non-recyclable material than traditional antennas.” SensorView’s strong management team, patented technology, and vertically integrated operations create competitively priced products that are lower weight with greater flexibility, low latency, low loss, and feature superior EMI shielding. Jaeseon Kim, Global Sales Director at SensorView, added, “At SensorView, we design products with thoughtful integration into a client’s systems. Our high quality and advanced technology allow us to support key industry leaders and partners like Samsung and Qualcomm.” SensorView’s strong management team, patented technology, and vertically integrated operations create competitively priced products that are lower weight, with greater flexibility, low latency, low loss, and EMI shielding. Gary Sumihiro, founder of Sumihiro Investments and its affiliate MPG Ventures and the Honorable Betsy Markey, advises SensorView on its US strategies. ### About SensorView SensorView Korea was established in 2015 and operates in the verticals of cables, antennas, connectors, testing devices, and materials, all critical components in the 5g commercial, defense, and aerospace industries. In 2019, the Korean Ministry recognized SensorView as one of the country’s most innovative 5G companies. SensorView US launched in 2020 to focus on the North American markets. Please visit http://www.sensor-view.com/. For more information or to schedule an interview with a SensorView spokesperson, contact Dan Rene at 202-329-8357 or media@sensor-view.com Contact Details SensorView Dan Rene +1 202-329-8357 media@sensor-view.com

June 16, 2022 10:00 AM Eastern Daylight Time

BUCK Announces Successful Merge With VTProDesign

BUCK

BUCK (" BUCK " or the " Company "), a global creative company that brings brands, stories, and experiences to life through art, design, and technology, today announced it will be joining forces with VTProDesign (“ VTProDesign ”), the LA-based interactive design studio. The move is the first-of-its-kind network expansion for BUCK and an organic next step for both companies as they continue to create innovative experiences for their clients including Meta, Nike, Microsoft, Google, Airbnb, and Netflix, to name a few. While both companies stand to benefit from integration at the operational level, the driving force for the merger is attracting, retaining, and growing world-class talent. As the creative services industry continues to evolve, BUCK and VTProDesign are staking their success on how they work—not just what they create —putting sustainable creative culture and a commitment to craft front and center. Jeff Ellermeyer, Co-Founder and CEO of BUCK stated, “Our goal is really quite simple: to deliver incredible work by incredible people while fostering a strong culture. BUCK and VTProDesign is a partnership of exactly that. BUCK’s superpowers intersect design and technology, while VTProDesign has advanced their storytelling to experiences that blur the line between digital and physical. The partnership allows us to expand and grow with a network of like-minded talent and entrepreneurs across diverse offerings, regions and clients. We couldn’t think of a better group of masterminds than VTProDesign to join the BUCK family.” With digital revenue growth in the advertising industry 28%, the demand for immersive experiential marketing is also on the rise. 81% of both B2B and B2C marketers are currently planning in-person events, with or without a virtual component. BUCK’s merger with VTProDesign will boost the company’s talent pool in this crucial area, folding in expertise in physical experiences, interactive technologies, and bespoke tools to solve never-before-seen problems. “VTProDesign has always been about growth and advancements in innovation, reflecting our values and evolution as creators. BUCK is a natural fit for us, as we continue to grow our footprint, partnering with best-in-class creatives that are committed to craft, culture and people. The merge will ultimately result in tremendous growth for VTProDesign, unparalleled opportunity for our employees, and a really impressive mix of creatives all at one table. It’s a 5+5=11 situation, and we can’t wait to see what kind of groundbreaking work we come up with together,” said Vartan Tchekmedyian, CEO of VTProDesign. VTProDesign is no stranger to creating full 360 experiences regardless of medium, connecting people to brands, products and innovation through crafted experiences, using technology as a tool. The group names Netflix, Google, Ray-Ban, and Heineken as part of their client roster. Highlights of The Merge The network expansion is accretive to BUCK and VTProDesign, establishing a unique creative talent pool and positioning them for scaled business growth. BUCK Brand Leadership: The BUCK team has the track record and abilities to quickly amass a significant presence in the design, tech, and digital creative markets, along with the necessary expertise to integrate and incorporate new creatives across a diverse group of verticals and platforms. VTProDesign Brand Leadership: BUCK will be positioned with a best-in-class creative team, along with a management team composed of highly successful and experienced professionals across design, creative technology, and integrated production across four offices in Los Angeles, New York, Sydney, and Amsterdam. Focused Creative Market: BUCK believes it to be best suited for a network expansion as an influential and established creative company with eight straight years of high double-digit revenue growth. For 2022, BUCK will be managing in excess of 600 headcount globally with physical presences in LA, NY, Sydney, and Amsterdam. The 2022 forecast equates to 100% growth in trailing three years—all while managing the pandemic period. Merging in VTProDesign equates to an additional 50% of the 2021 hired headcount servicing a diversified client offering. VTProDesign, also a high growth company, is forecasted to add an additional 20% EBITDA to BUCK’s financials and double-digit revenue growth. BUCK entered an exclusive letter of intent with VTProDesign, officially closing on June 6th,, 2022 pursuant to which the two have merged. VTProDesign will retain its identity, and Vartan Tchekmedyian and Michael Fullman will both retain their positions at VTProDesign. Management Team Jeff Ellermeyer, Founder, and CEO of BUCK Jeff Ellermeyer has worked for nearly three decades at the intersection of technology and design, culminating in his current role as Co-Founder and Chief Executive Officer of BUCK. In 1996, Jeff founded Fullerene, a pioneering creative services company that worked with early web and music clients. In the early 2000s, when Jeff discovered motion design, he recognized it as the future of experience. He founded BUCK in 2003 on this belief and folded in Ryan Honey and Orion Tait as partners. Drawing on his education in Computer Science and Film, Jeff’s enthusiasm for innovation and culture-shifting creativity has guided him throughout his time at BUCK. His passion is to foster a scalable, sustainable creative culture that attracts, retains, and grows the world’s best talent. Ryan Honey, Founder, Co-Chief Creative Officer of BUCK With over two decades of experience building and leading teams through ground-breaking design and content production, Ryan Honey is Co-Founder and Co-Chief Creative Officer of BUCK. Starting in 1999 at the dawn of the broadband content revolution, Ryan served as Creative Director for Heavy.com, where he and his teams pushed the boundaries of what was possible within the browser. His experience in live-action and animation combined with his background in design led him to build an early motion graphics division heavily focused on commercial production and network packaging. In 2003, Ryan left Heavy and moved to Los Angeles, where he subsequently co-founded BUCK alongside Jeff Ellermeyer and Orion Tait. Since then Ryan has led numerous projects with world-famous clients such as Google, Apple, Meta, Coca-Cola, Nike, McDonald’s, Toyota, and Honda, earning numerous awards, including an Emmy, multiple gold Cannes Lions, Clios, and over 150 additional awards from the most prestigious industry competitions in the world. Today, he continues to innovate, developing new capabilities at BUCK while fostering global growth. Wade Milne, Chief Financial Officer of BUCK Wade Milne brings over 20 years of finance and global capital market experience to his role as the Chief Financial Officer for BUCK. Graduating with a degree in accounting, Wade began his career in small business tax advising before working across multiple creative service brands, including the APAC region at parent holding company, IPG, where he successfully earned his CPA. After moving his base to the US market, Wade spent 5 years reshaping R/GA’s finance department on behalf of new leadership, partnering with the industry's best in retooling offerings and opening new locations. Following this, Wade spent time with Private Equity, strengthening his capital market muscle whilst strategically managing business operations for marketing and sales to global capital markets, before finding his long-term home at BUCK. Since joining BUCK in early 2020, Wade has successfully built its finance, FP&A, accounting function, has overseen its first external audit, led the debt raise, and has become a critical factor to BUCK’s M&A division and strategy. Vartan Tchekmedyian CEO of VTProDesign Vartan Tchekmedyian has been VTProDesign’s Chief Executive Officer since its inception, leading a team of artists, designers, and producers by providing high-level business strategy across all projects that run through the interactive L.A. design studio. Following his graduation from USC in 2010 - where he offered turnkey event production for both campus and corporate events - he founded VTProDesign as a team of one, with a simple goal of engaging with audiences through innovative mediums. Over the course of several years, Vartan successfully grew a small team focused on conceptualizing digital campaigns, expanding to the creation of full 360 experiences. Regardless of medium, Vartan’s vision is to connect people to brands, products and innovation through crafted experiences, using technology as a tool. Since then, the group has worked with household names such as Netflix, Google, Ray-Ban, and Heineken, building an honorable client roster. Michael Fullman, Chief Creative Officer of VTProDesign Michael is Chief Creative Officer at VTProDesign. He’s been progressing VT’s vision for 10 years, overseeing and pushing its creative growth and developing the organization to be a leader in interactive innovation. Michael graduated from Loyola Marymount University with a BA degree in theater and started working in music touring design shortly after. After joining VTPro, Michael dove into a combination of different projects, ranging from touring design for some wild acts to experiential designs for brands like Google. Michael has a deep understanding of design and production and has collaborated with countless brands and artists to bring their most complicated and technologically challenging ideas to life. About BUCK With offices in New York, Los Angeles, Sydney, and Amsterdam, BUCK is a global creative company pushing boundaries of art, design, technology, and digital experiences. Founded in 2004, the company has built a reputation for outstanding craftsmanship and innovation by finding creative opportunities in every challenge. BUCK has successfully created one-of-a-kind experiences for top clients across the cultural and technology spheres, including Meta, Nike, Google, Twitter, Airbnb, and Netflix, to name a few. Recognized as an industry leader within design and technology, BUCK’s awards include an Emmy, multiple gold Cannes Lions, Clios, pencils, cubes, and over 150 additional accolades from the most prestigious competitions in the world. Instagram: @buck_design Twitter: @buck_tv Vimeo: http://www.vimeo.com/buck About VTProDesign Building unique worlds to help brands connect audiences to radical experiences, VTProDesign is here to evoke emotion and create interactive journeys others are simply too scared to take on. The immersive design company leads with an innovative yet authentic foot forward, curating a team of trailblazers that push the boundaries on how an audience connects with an experience. Taking the immersive storytelling industry by storm, VTProDesign successfully merges art, design, and interactive visual & audio installations into one powerhouse, creating one-of-a-kind experiences. Instagram: https://www.instagram.com/vtprodesign/ TikTok: https://www.tiktok.com/@vtprodesign References: AdAge: Agency Report 2022 Revenue Growth, 2022 Agency EA: The 2022 State of Experiential Research Study Findings, 2022 For investor inquiries, please contact: Wade Milne, Chief Financial Officer, wade@buck.co Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://buck.co/

June 16, 2022 09:08 AM Eastern Daylight Time

My Code Releases New Studies that Examine Digital Consumption Habits of Multicultural and LGBTQ+ Audiences

My Code

My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released two annual studies, the Multicultural Consumer Fact Pack and the LGBTQ+ Consumer Fact Pack. These Fact Packs offer insight into the nuances, attitudes, and digital consumption habits of Hispanic, Black, AAPI and LGBTQ+ consumers. The Fact Packs are valuable new resources for companies that are seeking information on diverse consumer engagement including data on fast-growing channels like video, podcasting and social media. The release of these reports supports My Code’s mission to reshape the future of media so that everyone is authentically and accurately represented, especially as multicultural and LGBTQ+ consumers grow in population and influence. The Fact Packs were produced by My Code’s Intelligence Center, the company’s proprietary platform dedicated to providing a pulse on the ever-changing sentiments, opinions and habits of multicultural American consumers. “Accurately depicting and engaging with diverse audiences in advertising and marketing all starts with understanding the nuances and details about what makes each group unique,” says Jennifer White, COO at My Code. “These new Fact Packs better position My Code as the go-to expert for helping brands make data-backed decisions on how to authentically connect with multicultural and LGBTQ+ audiences and establish lasting relationships.” “We pride ourselves with the fact that My Code’s employee base is 85% multicultural and we work alongside minority-owned and led publishers, creators and producers,” said Ginny Yang, VP of Marketing at My Code. “This gives us a greater purpose to ensure that multicultural audiences are authentically represented and allows us to more clearly relay what diverse audiences want to see in marketing efforts.” Topline insights from the Multicultural Consumer Fact Pack include: Internet usage plays a significantly more prominent role in multicultural consumers’ lives compared to non-multicultural adults. Compared to 67% of non-multicultural U.S. adults, 75% of multicultural U.S. adults use the internet while away from home. 71% of multicultural U.S. adults consume videos one or more times per day vs. 57% of non-multicultural U.S. adults. 70% of multicultural U.S. adults play video games on a monthly basis vs. 66% of non-multicultural U.S. adults, and 50% consider themselves “gamers” compared to 43% of non-multicultural U.S. adults. Brands must have a playbook in place before connecting with consumers on social media, as social platforms are susceptible to online racial hate and misinformation. 79% of multicultural U.S. adults use social media one or more times per day vs. 75% of non-multicultural adults. 78% of multicultural U.S. adults feel online racial hate is a serious problem and 44% feel platforms’ enforcement of community guidelines is inadequate; 63% of non-multicultural U.S. adults feel online racial hate is a serious problem and 52% feel platforms’ inadequately enforce community guidelines. The Multicultural Consumer Fact Pack includes a creative impact test, which found that multicultural consumer growth requires understanding and incorporating multicultural nuances early in campaign planning processes. The most significant findings from the Multicultural Creative Impact Test include: Multicultural U.S. adults are 3.8 times more likely to say the “mainstream” creatives need more diversity. Culturally relevant creatives are 25%-62% more compelling to multicultural audiences. Topline insights from the LGBTQ+ Consumer Fact Pack include: Marketers should connect with openly LGBTQ+ consumers online as the internet plays a prominent role in their lives. 75% of openly LGBTQ+ adults use the internet while away from home vs 68% among total U.S. adults. 69% of openly LGBTQ+ adults consume videos one or more times per day vs. 59% among total U.S. adults. 75% of openly LGBTQ+ adults play video games monthly and 51% consider themselves “gamers” vs. 67% and 42%, respectively, among total U.S. adults. Social media posts and comments pose risks to community building and engagement among openly LGBTQ+ consumers. 82% of openly LGBQ+ adults use social media one or more times per day vs. 76% among total U.S. adults. 79% of openly LGBTQ+ adults feel online racial hate is a serious problem, the third-largest cohort of consumers that feel this way, the largest two cohorts being Black adults and multicultural women, respectively. 70% of the total U.S. adult population feel that online racial hate is a serious problem. The LGBTQ+ Consumer Fact Pack also includes a creative impact test which explores the potential impact cultural creative elements play in LGBTQ+ consumer behavior. The most significant findings from the LGBTQ+ Creative Impact Test include: Openly LGBTQ+ adults are 2.7 times more likely than overall U.S. adults to say they want to identify with the people in “mainstream” creatives more. Openly LGBTQ+ adults are 2.0 times more likely to say the “mainstream” creatives need more diversity. To download the Multicultural Consumer Fact Pack, please visit this link: https://mycodemedia.docsend.com/view/2acep9n9ena2pdx7 To download the LGBTQ+ Consumer Fact Pack, please visit this link: https://mycodemedia.docsend.com/view/3n2bdaa9rbskhumb About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code +1 203-518-2348 mycode@n6a.com Company Website https://mycodemedia.com/

June 16, 2022 09:00 AM Eastern Daylight Time

Velocity Global Adds Prominent HR Thought Leader and DEI Changemaker Nzinga Shaw as Global Advisor

Velocity Global

Velocity Global, the leading provider of international talent solutions, is proud to add Nzinga “Zing” Shaw as a global advisor. Shaw joins Velocity Global to help pave the way for a more culturally diverse and equitable future of work for talent across 185 countries. “I’m excited to work with Velocity Global and share my experiential knowledge with its vast network and clientele,” said Shaw. “I know how vital it is for organizations to empower their employees and build a strong and rewarding corporate culture by committing to diversity and putting people first.” “As a company whose employees and clients span the globe, it's important that our partnerships represent who we are and what we believe in. Velocity Global holds diversity, equity, and inclusion as top priorities and we’re honored to work with Zing as her expertise will elevate our own initiatives and provide our leaders with invaluable guidance,” said Sarah Fern, chief people officer at Velocity Global. Shaw is an award-winning DEI changemaker who has led impactful growth as the first-ever chief diversity officer for the NBA, working with the Atlanta Hawks. She has led the global DEI functions for major brands such as Starbucks and Edelman and has held additional HR roles with the NFL and YES Network. Zing is currently president of the global DEI & ESG practice for ZRG Partners, a specialized talent advisory and executive search firm where she leads impactful DEI program implementation. Shaw has been a trusted advisor on a number of corporate and nonprofit boards, where her expertise on HR and other matters is highly sought after. She currently serves on the committee for the Velocity Global Impact Award, an honor that celebrates LPGA and LET players who have helped grow the sport of golf and inspired the next generation of athletes to positively impact the world. The Velocity Global Impact Award Committee comprises women of diverse backgrounds, all of whom are dedicated to advancing opportunities for women both professionally and athletically. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. Thousands of brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. Contact Details Velocity Global Janessa Rivera +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

June 16, 2022 07:00 AM Mountain Daylight Time

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DwaparPromoters, India’s Leading Marketing Agency Launches its Branch in the U.S.

DwaparPromoters

DwaparPromoters.com is a marketing agency that has been successfully working on the Indian market for years and has helped hundreds of clients reach their marketing goals, both offline and online. The Mumbai-based company, which encompasses a robust presence in India, has recently entered the U.S. market and opened its office in Seattle, Washington. DwaparPromoters offers integrated marketing services including brand communication, reputation management, content marketing, digital advertising, public relations, SEO, social media marketing, media buying, performance marketing, data analytics, and much more. Due to the high demand in the Indian market, business expansion was necessary. The agency, which has created some eminent communication campaigns for their premiere clients and helped many businesses to scale up their profits, hopes to engage with more brands in the coming year. The goals of DwaparPromoters are to merge the line between communication, marketing, and technology and to make the workflow easier and better in every way. DwaparPromoters has never failed to promote original ideas and has always encouraged the creativity of the team members, which makes it even more rewarding for everyone involved. The company has always believed in providing the best products and services to its customers and continues to pursue that goal with a new office in Seattle. Contact Details DwaparPromoters Alexander Meyer +1 877-653-2468 alexander@dwaparpromoters.com Company Website https://dwaparpromoters.com/

June 16, 2022 01:00 AM Mountain Daylight Time

Xip Secures $5 Million in Seed Funding and Announces $1 Million Creator Fund

Xip

Xip announced today it has secured $5 million in seed funding and launched a $1 million Creator Fund to support knowledge creators who produce educational, tutorial, or coaching content. As the first platform to bring the personalized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and love, who offer them personalized feedback through asynchronous videos. Jomayra Herrera from top education VC Reach Capital led the funding round with participation from LinkedIn Executive Chairman and Founding Partner of Next Play Ventures Jeff Weiner; Chief Operating Officer of MasterClass and angel investor Mark Williamson; Benjamin Grubbs from Next 10 Ventures; and Bertelsmann Digital Media Investments (BDMI), among other compelling venture capitalists, startup founders, and operators. “We are thrilled to partner with the Xip team. We know the best type of learning is personalized, actionable, and in the moment,” said Jomayra Herrera from Reach Capital. “Xip enables exactly that by rethinking how consumers can learn from creators. It’s a moment of delight for learners and a great way to generate sustainable income for creators.” Xip connects users with popular knowledge creators on YouTube, TikTok, Twitch, and Instagram, who frequently receive direct messages from fans asking for one-on-one help. Current Xip creators include notable coaches, professional athletes, musicians, and photographers. “For decades, one-on-one help has been shown to produce significantly better learning outcomes than one-size-fits-all instruction. Yet most of the advancement in the online learning space is of the one-size-fits-all variety,” said Xip Co-founder & CEO Chris Taylor. “Widespread access to high-quality content is great, but the options for personalized help are still lacking. Xip makes one-on-one instruction easily accessible to improve the way we all learn.” On average, creators earn four times higher hourly rates compared to synchronous Zoom lessons. Xip users find the platform incredibly helpful and give it five-star reviews 97% of the time. The Xip Creator Fund is designed to help creators kickstart their success as online instructors. Participating creators receive income guarantees, marketing support, equipment, waived setup fees, and additional resources to start earning meaningful income from helping their fans. “Starting an online coaching or instruction business is resource-intensive, and we want to help by investing in our creators,” Taylor said. “If you’re a creator who has dreamed of starting an online education business, we’re here to help you bring that dream to life.” In addition to the Creator Fund, Xip will use its seed round to invest in the team and product. Xip Co-founder & CTO Eddie Siegel said, "I'm looking forward to using this funding to grow our exceptional engineering team. We have a very exciting future ahead of us as we continue to invest in building the world-class tools that creators need to bring 1-1 learning to the masses!" For more information, visit www.xip.co. About Xip Xip delivers a personalized learning experience that changes the way people learn online. As the first platform to bring the customized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and trust, who offer them personalized feedback through asynchronous videos. Xip is devoted to true learning and improvement and enables tutorial creators to earn meaningful income by providing their fans with one-on-one help that scales. Visit Xip.co to learn more. Contact Details Trust Relations Alisha Dickinson +1 858-652-0061 xip@trustrelations.agency

June 15, 2022 01:27 PM Eastern Daylight Time

Logitix Expands Performing Arts Division to Help Theaters and Arts Events Optimize Ticket Sales

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they are expanding their performing arts division to help theaters optimize pricing, distribution, and inventory management of tickets. As part of their growth in performing arts, Logitix named longtime industry executive Jack Rubin as their strategic advisor. As the Co-Founder and former CEO of Tessitura Network, Rubin is one of the preeminent leaders in enterprise CRM, ticketing, marketing, fundraising, and analytics for theaters, arts centers, operas, festivals, dance companies, and orchestras. “Jack is an absolute icon in our industry and will be an essential part of our continued growth in the performing arts,” said Logitix President Greg Nortman. “As the most trusted solution for optimizing ticket sales, we look forward to helping even more live events within the performing arts industry.” Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and ticket sales distribution through multiple channels. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. “I recognize that Logitix has the technology, data, and analytics expertise tied to sales distribution channels that can produce considerable revenue for the performing arts sector,” said Rubin “What they bring are new sales channels for these organizations. They are clearly building something special in the world of ticketing and I’m thrilled to be part of the journey.” Rubin was Co-Founder and CEO of Tessitura Network from the company's inception in 2001 until he stepped down during a long-planned transition in 2021. He guided the company from an initial two-person organization with two license holders, to over 725 organizations in ten countries using Tessitura. Rubin’s prior experience includes the position of Chief Financial and Strategic Officer of Hotels.com, where he assisted in a successful IPO for the company in 2000. Jack has an M.B.A. from the Wharton Graduate School and a B.B.A from the University of Texas. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

June 15, 2022 08:57 AM Eastern Daylight Time

Communications