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OVER 90% OF US PUBLISHERS FOUND TO BE SHARING CONSUMER DATA WITH THIRD PARTIES BEFORE CONSENT

Compliant

Data compliance technology company, Compliant ™, today launched its publisher platform to help digital publishers identify and stop illegal data sharing on their websites. Compliant Audit Technology uses AI to identify compliance risks and vulnerabilities within a publisher’s site, and verify the correct operation of adtech and martech solutions. Based on extensive testing and benchmarking, Compliant has uncovered that almost all U.S. publishers are currently passing consumer data to third parties before a consumer is given the choice to share data, making consent mechanisms meaningless. This data sharing increases data compliance risk for publishers, making them susceptible to punitive regulatory action and class action lawsuits, jeopardizing the data compliance of advertisers programmatically buying their inventory and violating consumer trust. Data compliance is quickly becoming the next brand integrity standard. According to the WFA, nine out of ten global CMOs agree that data ethics is a top priority for their organizations. Recent studies by Compliant, looked at over one billion impressions measured across more than 1,000 programmatic media campaigns and found: Nearly all (91 percent) of U.S. publishers with a Consent Management Platform are currently passing consumer data to third parties before consent; 82 percent of U.S. publishers have elevated data leakage risk through excessive vendors and unauthorized ‘piggybacked’ tags; On average, U.S. publishers have five data brokers acquiring consumer data from their websites. “The ad-funded internet was not designed with privacy in mind. It was designed to solve identity, addressability, conversion and so on. Consequently, there's an alarming gap between what the consumer expects, what the law requires and what is happening in practice. Advertiser demand for safer media is motivating publishers to close that gap and we're determined to help them,” said Jamie Barnard, CEO, Compliant. “We are offering publishers the tools to adapt and improve. Compliance is becoming the hallmark for premium inventory and media investment will flow to those who take control of unintended sharing.” The Compliant platform provides publishers with an essential, in-depth analysis of more than 30 factors across 6 primary areas of data compliance risk. This level of transparency enables publishers to demonstrate compliance and monetize compliant inventory as media spend moves away from lower-quality, higher-risk inventory. Global news platform, Newsbreak, addresses the industry-wide problem: “As the country’s foremost local news platform, building trust is at the heart of everything we do—from the information we publish to the way we manage customer data and privacy. Unfortunately, this isn’t the case across the industry, with many publishers, both inadvertently and sometimes intentionally, not prioritizing data management and compliance,” said Scott Kelliher, Chief Revenue Officer, NewsBreak. “But Compliant is working to create a healthy and viable media ecosystem by helping publishers identify and address data sharing and leakage to meet customer privacy expectations and make inventory more valuable to advertisers and agencies.” The Compliant platform helps publishers: Identify their data compliance risks to help gain control of data flows across their ecosystem; Benchmark their compliance with other publishers in their category or region; Use the information to improve the quality of their impressions; Sell their inventory at an incremental “compliant” premium; and Attract advertisers and agencies committed to a responsible media framework. Advertisers use the Compliant platform to: Reduce regulatory, financial and reputational risk; Improve transparency and accountability; Work with agency partners to increase the impact and effectiveness of media investment decisions; and Reinforce their responsible media frameworks and their commitment to privacy and data ethics. The launch of the publisher solution expands on the company’s suite of products supporting all parts of the digital marketing and media business and comes on the heels of Compliant’s partnership with Peer39, the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers. The partnership enables Peer39’s customers – advertisers, agencies and publishers – for the first time to be able to measure data compliance for their programmatic media campaigns. For more information, and for publishers to gauge their compliant score, visit www.compliant.global. About Compliant Compliant is pioneering a new standard for data compliance in the digital marketing industry. The compliance technology company offers risk management solutions to brands, agencies and publishers. Amidst ever-evolving privacy regulations and consumer expectations, Compliant provides the digital ad industry the tools it needs to be compliant. The company’s suite of data compliance solutions measure systematic privacy and compliance risks across owned-and-operated media and paid media, allowing companies to benchmark risk by market, category and brand. This industry-leading scoring system has been used in thousands of compliance audits across the world's leading advertiser and publisher sites. Compliant boasts a strong senior leadership team with unmatched expertise across privacy, digital governance and compliance technology, including Elliot Bell (former Facebook), Magid Souhami (former P&G), and Jamie Barnard (former Unilever). For more information and to view Compliant’s Annual Publisher Audits, visit www.compliant.global. Contact Details Kite Hill PR for Compliant +1 724-787-1565 compliant@kitehillpr.com

November 15, 2023 09:00 AM Eastern Standard Time

Lucid, a Cint Group company, earns Verified Partner status with Amazon Ads

Cint

Research technology leader Cint, which acquired US-based Lucid in 2021, today announced Lucid's verified partner status with Amazon Ads. As a verified partner on the Amazon Ads Partner Network, Lucid Impact Measurement is dedicated to streamlining measurement of brand advertising campaigns. For global clients of Amazon Ads, a fully automated brand lift measurement solution is available within the Amazon DSP and Twitch Ad Server, powered by Lucid Impact Measurement. Brand lift studies are supported in North America, South America, APAC and EMEA. A brand lift study powered by Lucid Impact Measurement uses a depth of insights for advertisers across brand key performance indicators including awareness, ad recall, consideration, purchase intent, and favorability. Advertisers can leverage millions of consumer responses using Lucid Impact Measurement’s direct connection to its owned research system. This scale enables advertisers to confidently understand the impact of their ads across Amazon Ads services on desktop, mobile web and app and cross-screen packages. Properties include but are not limited to Amazon DSP, Twitch, FireTV and Amazon Freevee with regional availability. This comprehensive view of an advertiser's Amazon Ads campaign can result in statistically significant insights at scale. Insights are available by demographics, including age, gender, frequency, and media facets like site, placement, device, and creative. Study results are available within a week of launch giving advertisers the proof points to make meaningful optimizations on Amazon properties in near real-time. “When shopping behaviors and external factors are changing rapidly, each day matters,” said Laura Manning, SVP Measurement at Cint. “Today’s world demands that we be more agile in our campaign strategies. Marketers need to have access to readily available insights that they can act on quickly. Our collaboration with Amazon Ads is designed to help advertisers globally get statistically significant results and greater depth of insights more often. Across all digital properties, we want to demonstrate the true impact of their brand campaigns and show real business results. Together with Amazon Ads, users can leverage our Lucid Impact Measurement to pioneer the next wave of intelligent brand measurement, in real time.” About Cint Lucid was acquired by Cint in December 2021. Cint is a pioneer in research technology. Our customers use Cint to post questions and get answers from real people. They use these answers to build business strategies, confidently publish research, accurately measure the impact of digital advertising, and more. Our exchange is the world’s largest, with nearly 300 million respondents in over 150 countries who consent to sharing their opinions, motivations, and behaviors. We are feeding the world’s curiosity. Cint Group AB (publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforce of over 1000. Cint has offices in Stockholm, London, New York, New Orleans, Singapore, Japan, Gurgaon, and Sydney, among others. Contact Details Kite Hill PR Mackenzie Sikora +1 631-739-5716 mackenzie@kitehillpr.com

November 15, 2023 09:00 AM Eastern Standard Time

Cure Alzheimer’s Fund Launches WomenandAlzheimers.org

Alzheimer’s Disease Research Foundation

In honor of National Alzheimer’s Disease Awareness Month, Cure Alzheimer’s Fund announces the launch of WomenandAlzheimers.org, a website dedicated to bringing awareness to the impact of Alzheimer’s on women, providing information on research into understanding sex-based differences and recognizing many of the women who are working toward finding a cure. There are more than 6 million people in the United States—and 50 million people throughout the world—currently living with an Alzheimer’s diagnosis, and experts estimate there may be as many as three times more people living with the disease who have not yet been diagnosed. Both men and women develop Alzheimer’s disease, but two-thirds of all patients are women, and women are frequently the primary caregivers for spouses, partners, parents and others with the disease. “For far too long, science has had a partial view into disease biology because only one sex was included in research studies,” said Meg Smith, CEO of Cure Alzheimer’s Fund. “Cure Alzheimer’s Fund has long required researchers to include consideration of potential sex differences in their projects. Understanding why and how Alzheimer’s develops differently in men and women, and the factors that increase resilience or risk, will lead to benefits for all Alzheimer’s patients.” WomenandAlzheimers.org is a resource to learn more about Alzheimer’s disease pathology, signs and symptoms, and the scientific discoveries that are advancing our understanding of the disease. Users can learn about ways to improve brain health, at any age, and read about the women who are working to find a cure, including researchers, Board members, staff members and advocates. About Cure Alzheimer’s FundCure Alzheimer’s Fund is a nonprofit dedicated to funding the most promising research to prevent, slow or reverse Alzheimer’s disease. Since its founding in 2004, Cure Alzheimer’s Fund has provided grants to the world’s leading researchers and contributed more than $180 million to research. Its funded initiatives have been responsible for many key breakthroughs in understanding the causes and pathology of Alzheimer’s disease. Cure Alzheimer’s Fund has received a 4-star rating for more than 12 consecutive years from Charity Navigator. With 100% of funds raised going to support research, Cure Alzheimer’s Fund has been able to provide grants to many of the best scientific minds in the field of Alzheimer’s research. For more information, visit https://WomenandAlzheimers.org and https://www.CureAlz.org/ Contact Details Barbara Chambers +1 978-417-9890 bchambers@curealz.org Company Website https://WomenandAlzheimers.org

November 15, 2023 05:46 AM Eastern Standard Time

Minuteman Press Franchise Owner Sherri Winslow Reflects on Over 20 Years in Palm Desert, CA and Joins President’s Club

Minuteman Press International Inc

Sherri Winslow is the owner of the Minuteman Press franchise in Palm Desert, CA since April of 2002. When her husband suddenly passed away in 2012, Sherri made the difficult decision to carry on as she took a more prominent role in the business as the sole owner and operator. Since then, Sherri has continued to build her business and in 2023 she was honored and acknowledged as one of the newest members of the Minuteman Press President’s Club. As she reflects on her accomplishments, Sherri shares her thoughts on 20-plus years and joining the President’s Club, keys to success and longevity, advice to others, and more. Celebrating 20 Years + Joining Minuteman Press President’s Club In 2022, Sherri celebrated 20 years of business ownership for Minuteman Press in Palm Desert. Today, in 2023, Sherri is now recognized as a member of the Minuteman Press International President’s Club for achieving yearly gross sales of over $1 million in 2022. Sherri shares, “Reflecting on our 20 years in business makes me realize that we were fortunate to partner with a good franchisor. Very few small businesses were able to make it through this period without a strong management and operational program to follow. That along with proper training and support from people that have been in the print business have made a huge impact. We will always be thankful for this.” She continues, “In 2023, I was proud to join the Minuteman Press International President’s Club. We have had fairly steady growth over the past 20 years. We started out making $19,000 in our first month after buying an existing business. In 2012, I lost my husband and I personally went from part-time to being the boss. My staff and Minuteman Press local support led by RVP Dan Byers helped me through one of the most difficult times in my life. It was a very foggy year but we made it. In the past few years, we were getting close to the $1 million milestone and we set that as our goal last year. My staff and I worked very hard to make sure we reached that goal. A lot of hard work and determination helped us get there.” When asked about her keys to success and growth, Sherri says, “Our longevity and success is primarily due to our staff and customer service. We have had many referrals through the years without asking. Now that we have been through the last training session, we plan to start asking for referrals through different channels. Other contributing factors to our success are related to our direct & internet marketing along with expanding our services & products over the years. We added wide format in the beginning, then signage, direct mail, and blueprints.” Sherri continues, “There are two other areas worth mentioning that I feel have been successful for us. The first has to do with Google Reviews, which has been a point of focus at regional meetings. At one meeting before the pandemic hit, there were around 50 people in attendance from many franchises in Southern California. We talked about how important Google Reviews are. We shared materials used to get reviews and it really blossomed here. I get a lot of new customers because they did a search and noticed how many good reviews we have.” She further shares, “Next is having good storefront and building signage. My shop is on the main highway that people travel from one end of the valley to the other. You can’t miss my shop because we went big and bold with the signage. I would do more, but the local laws don’t allow it. People always tell me they find me from our signage.” Printing Industry & Community/Franchise Support Sherri shares her insights on the printing industry today, saying, “Printing remains vital to businesses today because it provides a connection that stays with the consumer as opposed to the internet or email. Your printed materials end up in someone’s hand, which can make that lasting impression. How many people swipe left or delete emails without reading them? They will always take the time to look at a business card, postcard or holiday card that they receive.” In Palm Desert, Sherry says, “We are a small set of cities that hold large events and conventions. This brings an increase to our population that is about triple the amount during certain months of the year. Thanks to our community, our key growth areas have included signage, blueprints, convention printing and direct mail.” She adds, “We would not be where we are today without the local franchise support, training and the IT department that Minuteman Press International provides. We owe a lot of our success to this.” Rewards & Advice for Others As she looks back on over 20 years and reflects on the rewards of owning a business, Sherri says, “I would say my biggest personal reward is that I have been able to achieve everything that I have wanted to in my life. I can’t really ask for more personally except for time. My biggest professional reward has been reaching that $1 million goal and making the Minuteman Press President’s Club.” As for what advice she would give to others, Sherri shares, “Make sure you are active with the quote process and follow-up. Understand the difference between shoppers (who are getting 3 quotes from various vendors) and buyers. I recommend you give the customer a day to digest the quote they received, then follow up and make sure you answer their questions. Lastly, make sure you let them know you want to meet their price point or their budget constraints if you do… Again, the difference between a shopper and a buyer will make the difference on whether you will want to meet their budget constraints.” Minuteman Press in Palm Desert is located at 73-660 Highway 111, Palm Desert, CA 92260. For more information, visit their website: https://minuteman.com/us/locations/ca/palm-desert/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 14, 2023 10:00 AM Eastern Standard Time

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LevLane Advertising Announces Key Leadership Promotions

LevLane

LevLane Advertising, one of Philadelphia's oldest independent full-service advertising agencies, is pleased to announce the promotions of Kelly Sizemore to chief growth officer (CGO) and Dan Hall to chief data and insights officer (CDIO). "I am excited to announce these well-deserved leadership appointments,” said Bruce Lev, chief executive officer (CEO) of LevLane. “By doing so, we are reinforcing our commitment to driving client and agency growth. Kelly and Dan bring invaluable expertise to these roles, and each has a proven track record of achieving client success and satisfaction." In her new role, Sizemore, who previously served as senior vice president and director of strategy at LevLane, will spearhead the agency's initiative to identify and develop new growth pathways, ensuring long-term foundational success for both LevLane and its clients. Additionally, Sizemore's responsibilities will include developing strategies to strengthen client satisfaction and retention, including developing new products and services and optimizing the overall quality of the service delivery. "As chief growth officer, Kelly will lead various aspects of the agency, including sales, product development, and agency planning and operations," said Josh Lev, president of LevLane. "Kelly has played a major role in developing strategies for LevLane to stay competitive and adapt to changing market conditions, and we look forward to seeing the success she drives in this new role." As CDIO, Hall, who previously served as senior vice president and director of digital media and analytics, will oversee and manage data-related functions and analytics initiatives for LevLane and its clients. Hall’s role will include spearheading data management efforts, leading analytics and insights generation, and ensuring robust data governance in compliance with regulations. Additionally, he will be responsible for promoting a data-centric culture across the organization. "This new role reflects the increasing importance of data as a strategic asset," said Josh Lev. "Dan's strategic contributions have become increasingly important to the agency, and we recognize the value of data and analytics in helping us make informed business decisions and gaining a competitive edge. Dan gives us that edge." These new roles will ensure that LevLane remains at the forefront of the marketing and advertising industry evolution. About LevLane LevLane Advertising is a full-service independent advertising agency headquartered in Philadelphia and has been building brands people love for nearly 40 years. The award-winning agency integrates traditional creative expertise with cutting-edge digital capabilities in its menu of services, including search engine optimization (SEO), search engine marketing (SEM), programmatic media, strategy, creative and branding, media and analytics, social media, content marketing, and public relations. For more information about LevLane and its capabilities, connect with us on LinkedIn, Instagram, and Facebook. Contact Details Lauren Stralo +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

November 14, 2023 10:00 AM Eastern Standard Time

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One Of The Hottest Wall Street Trends In 2023 Has Been AI – Trust Stamp Is Leveraging AI To Ensure Security In The New Reality

Benzinga

By Faith Ashmore, Benzinga Wall Street has become increasingly focused on the potential of artificial intelligence (AI) and the role it can play in transforming business and the global economy. While some experts are concerned about the hype and fear that a bubble is forming around the technology, there is growing evidence that more and more companies are embracing AI to drive innovation and growth. Multiple research reports and studies have been released by investment research firms, highlighting the transformative potential of AI and its ability to boost worker productivity and contribute to GDP growth. Carlyle recently called the birth of generative AI a “watershed in human history,” and Wall Street seems quite bullish on the long-term prospects of AI. This is unsurprising considering that AI is becoming increasingly vital to businesses across a range of industries. Many firms are recognizing the need to incorporate AI into their operations and processes to remain competitive and meet the evolving demands of consumers. For example, companies are using AI to improve customer experience, enhance data analysis capabilities and streamline business operations. As AI technology continues to evolve, its role in driving innovation and growth in the business world is likely to become even more significant. Among companies leveraging AI, Trust Stamp (NASDAQ: IDAI) is one that stands out in its field – the company is looking to revolutionize digital security. Trust Stamp is a global provider of AI-powered, privacy-first trust and identity services used across multiple sectors – such as banking and finance, real estate, communications, regulatory compliance and government. Trust Stamp offers a range of innovative services. Their biometric capture and analysis technology enables secure and convenient identity verification, allowing businesses to streamline onboarding processes. By integrating advanced document verification, Trust Stamp helps verify the authenticity of important documents, reducing the risk of fraud. Trust Stamp has recently received a Notice of Allowance from the United States Patent and Trademark Office. This notice marks a significant milestone for Trust Stamp's AI-powered, tokenized identity products, which are leveraged in its global operations. It follows the announcement of three additional patent applications made by the company in April 2023. The new patent, titled “Systems and processes for lossy biometric representation," further bolsters the company's IP protection for its innovative biometric hashing technology, which is used for subject identity verification. The technology in the patent uses neural network processing and pseudorandom matrix multiplication to generate anonymized vector representations of biometrics that can be verified for identity authentication. The anonymized vector representations are "lossy," meaning that not all the information from the original biometric data is retained, thereby enhancing security when dealing with sensitive biometric data while still allowing for identity verification with a degree of certainty. Dr. Norman Poh, Trust Stamp’s Chief Science Officer, shared, “This latest Notice of Allowance marks an important win and significantly enhances the IP around our AI-based authentication technology. With over 30 patents now issued, allowed, or pending, over the last seven years our team has developed a highly defensible IP position that is now being productized across an ever-growing range of use cases. The IT² represents an evolution of biometric authentication that provides the subject with an exceptional level of security, while greatly enhancing the utility of the original biometric capture. These capabilities have clearly differentiated Trust Stamp in the market, and industry feedback has been extremely positive, resulting in a rapidly growing commercial sales pipeline.” Trust Stamp has integrated the innovative identity verification processes from this patent into its Irreversibly Transformed Identity Token (IT2) technology, a unique privacy-first solution. Using its AI-based IT2, Trust Stamp ensures the benefits of biometric-derived authentication while keeping control of and not sharing the original biometric data. The IT2 cannot be converted back to the original data, keeping the biometric templates secure and offering privacy-protecting methodology to enjoy biometric-based authentication advantages without the risk of storing biometric templates. This patent is a significant step forward for Trust Stamp in the AI-powered identity and trust services landscape. As the digital landscape continues to evolve, Trust Stamp's emphasis on privacy and data protection is aimed at ensuring that users’ personal information is safeguarded at all times. The ability to enhance security while maximizing the benefits of biometric data is a game-changer for financial institutions and companies dealing with sensitive data. Trust Stamp's products and services are set to play a significant role in shaping the future of finance and identity verification in the coming years. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 14, 2023 09:30 AM Eastern Standard Time

Mainz Biomed Partners With Liquid Biosciences in Exclusive Relationship To Harness The Power Of Artificial Intelligence (AI) To Develop Next-generation Colorectal Screening Test

Benzinga

By Faith Ashmore, Benzinga The integration of Artificial Intelligence (AI) in biotechnology is rapidly gaining momentum, revolutionizing the field of life sciences. AI technologies, such as machine learning and deep learning algorithms, have the potential to analyze complex biological data more efficiently and accurately than ever before. AI algorithms can analyze vast amounts of genomic, proteomic, and clinical data, leading to new insights and discoveries that were previously inaccessible. This integration of AI and biotech holds great promise for enhancing scientific understanding, improving healthcare outcomes, and ultimately transforming the way we approach biotechnological advancements. Mainz Biomed (NASDAQ: MYNZ), a company that specializes in developing molecular genetic diagnostic solutions for life-threatening conditions, has created ColoAlert®, an innovative product that addresses the need for easier and more accessible cancer screenings for quick detection and treatment of colorectal cancer. This non-invasive and user-friendly test aims to make colorectal cancer screening fast, simple and precise. The company has recently formed a partnership with Liquid Biosciences, aiming to leverage the capabilities of AI in developing an advanced colorectal screening test. Its partnership with Liquid Biosciences will help expand the company’s existing cutting-edge products. Recently, Mainz Biomed conducted a multi-center international clinical trial in Germany and Norway to evaluate the effectiveness of incorporating mRNA biomarkers into ColoAlert®, their leading product for colorectal cancer (CRC) screening. The study yielded impressive findings, demonstrating a high sensitivity of 94.4% and specificity of 97.5% for detecting CRC. Additionally, the screening test showed a sensitivity of 80% and specificity of 95.2% in detecting precursor lesions, including advanced adenomas that may develop into CRC. These results were nothing short of groundbreaking for the company. The partnership with Liquid Biosciences has the potential to move the needle forward more as Liquid Biosciences has a history of using AI to advance similar technologies. Liquid Biosciences has made a significant impact on the life sciences industry with its EMERGE bio-analytics platform. This platform has been utilized in more than 240 projects for prominent pharmaceutical companies and emerging therapeutic and diagnostic firms. It plays a crucial role in various areas such as biomarker discovery, clinical trial screening, and post-FDA approval services including patient treatment selection and optimal dosing regimens. “As artificial intelligence continues to disrupt every aspect of the healthcare sector, we are excited to establish a robust partnership with a genuine leader in the field as we head into the final development stage of our next-generation CRC screening test,” commented Guido Baechler, Chief Executive Officer of Mainz Biomed. “We look forward to continuing our highly productive partnership with the Liquid Biosciences team as we execute on our mission to bring the most effective self-administered cancer detection products to the market.” Liquid Biosciences reports that what makes EMERGE truly stand out from other AI and machine learning solutions is its exceptional computational speed and ability to handle a vast amount of variables. It operates without making any assumptions or constraints, allowing for an unbiased and scalable approach. The platform's transparency and ability to generate algorithms from complex data without prior assumptions enable the identification of variables that may have low expression but hold functional significance due to the intricate interactions inherent in complex biological systems. “We are excited to extend our relationship with Mainz Biomed into a formal partnership as we take great pride in working with companies who represent disruptive innovation that will impact disease prevention and treatment,” shared Patrick Lilley, Chief Executive Officer of Liquid Biosciences. “The work Mainz Biomed is doing will be crucial to saving lives from a disease where mortality is driven by late detection. As such, we are very pleased to have the opportunity to play an integral role in helping it develop the next generation of its pioneering products.” This partnership with Liquid Biosciences comes after a string of previous partnerships with other industry leaders like Zöller-Kipper and Ärztliches Labor Dr. Buhlmann. Through the partnership between Mainz Biomed and German company, Zöller-Kipper, accessibility to ColoAlert® test has been greatly enhanced for both patients and healthcare providers. All of Zöller-Kipper’s over 2,500 employees can now easily request the test through Mainz Biomed's online portal and have it delivered to their doorstep. Once the sample is received and processed, the employee can access their confidential test results through the portal. The portal also provides an explanation of the results to ensure that the employee understands them and if the employee has given consent for their physician to be notified, the doctor can directly follow up with them based on the test results. With colorectal cancer being the third most prevalent form of cancer and a troubling trend of this cancer affecting more and more young people, the need for biotech companies to innovate detection and treatment could not be understated. Mainz Biomed’s commitment to pushing the boundaries of diagnostic technology, increasing accessibility, and its growth trajectory seems to be making it a force to be reckoned with in the industry, setting it apart from its competitors. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 14, 2023 09:25 AM Eastern Standard Time

Claravine AI Revolutionizes Marketing Metadata Management with New AI-Powered Solutions

Claravine

In an industry-first move, Claravine, The Data Standards Company, today launches Claravine AI, a suite of solutions designed to transform how marketing teams work. This innovative offering is set to redefine the landscape of marketing data management, empowering teams with unparalleled control and insight into their marketing taxonomy and metadata while collaborating across the content supply chain. Claravine AI is powered by the company's proprietary technology to automatically classify and understand content, regardless of its format or structure. As generative AI’s adoption continues to skyrocket, marketers are still figuring out how to implement or update current data strategies. According to a recent study by Claravine and Advertiser Perceptions: Two in five already use AI for ad creative development and another one in two are considering its use. Organizations acknowledge that properly tagging and tracking ad creative is increasingly complex and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. “Claravine AI isn’t just a tool; it’s a revolution for marketing teams,” said Verl Allen, CEO of Claravine. “With Claravine AI, organizations can automate the classification of the creative assets used for campaigns, enabling a much more precise, efficient, and scalable way for measuring campaign performance. This breakthrough not only enhances campaign measurement precision but also liberates teams to concentrate on strategic initiatives, tailoring assets to a variety of audiences.” Claravine AI doesn’t just organize data – it builds bridges across the content supply chain. By establishing a universal language for collaboration, it elevates the integrity and accuracy of marketing data, paving the way for smarter, data-driven decisions. The addition of Claravine AI to The Data Standards Cloud has resulted in the following new capabilities: Content Comprehension & Enrichment: Unlock the full potential of content across platforms such as Digital Asset Management systems, enriching and activating data for deeper analysis. Content Similarity Detection: Identify similar content from assets across the marketing ecosystem, simplifying workflows and establishing a consistent framework for marketing taxonomy and metadata application. Content & Creative Classification and Livestreaming API: Enhance editorial decisions, yield management or even determine brand safety in real-time, delivered through a flexible API. Claravine's innovation hasn't gone unnoticed. For the second year in a row, the company was included on AdExchanger’s Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also included in the 2022 Gartner® Cool Vendors™ in Marketing Data & Analytics Report. Don’t just adapt to the future; shape it with Claravine AI. Transform your marketing data management and creative processes today, visit www.claravine.com/ai. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, supercharged by AI. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply, and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com Company Website https://www.claravine.com/

November 14, 2023 09:00 AM Eastern Standard Time

LOGITIX LAUNCHES “LOGITIX ONE” – THE TICKETING INDUSTRY’S FIRST ALL-IN-ONE TECHNOLOGY PLATFORM

Logitix

Logitix, the leader in ticketing technology and analytics, announced it launched “Logitix One,” the first-ever all-in-one platform for the live event ticketing industry. Logitix One consolidates insights, pricing, ticket distribution, order management, processing, and reporting into a single platform, eliminating the need for multiple products. "The launch of Logitix One marks a significant milestone in the ticketing industry, as it merges all facets of technology into one innovative platform for our valued partners," exclaimed Logitix CEO Stu Halberg. "This is a groundbreaking solution that the ticketing world has been eagerly awaiting. With Logitix One, we're simplifying the entire ticketing lifecycle and empowering our clients with unparalleled capabilities." Logitix One launched with multiple features to automate the pricing of tickets depending on the goals of the user. Compatible with every point of sale, Logitix One can mass-price tickets based on data from past events and gives the partner the option of using automation controls as demand fluctuates. “We’ve been beta testing Logitix One with multiple partners this year, and the response has been incredible,” said Logitix Chief Distribution Officer Jon Katz. “Our team incorporated feedback from the industry to create a platform where ticket owners can increase sales and streamline operational efficiencies.” Customers of Logitix One include ticket sellers, professional and minor league teams, performing arts centers, concert venues, and promoters. Logitix works with over 400 properties, ticket sellers, and other live event companies across sports, music, performing arts, and entertainment. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

November 14, 2023 07:45 AM Eastern Standard Time

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