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FDA Issues Warning Letter To iRhythm: An Opportunity For The Cardiac Monitoring Space And One Company In Particular?

Benzinga

By David Willey, Benzinga The Food and Drug Administration (FDA) has issued a warning to the heart monitoring company iRhythm (NASDAQ: IRTC), stating that its products include violations of FDA device and labeling standards. This highlights the prevalence of such issues in the sector – and opens up a space and creates opportunities for other companies in the remote monitoring and cardiac device market like Biotricity Inc. (NASDAQ: BTCY) which have maintained a robust, safety-first approach for their products. Biotricity is a medical technology company that has spent several years building out a complete cardiac product portfolio. Its goal is to provide best-in-class technology, and its innovative products have already helped deliver improvements to patients in the healthcare self-management sector. The company has consistently maintained an “overbuilding” approach to its products and the data and events they transmit, which ensures that its product limitations far exceed what is required. By positioning itself as a leader with its safety-first approach, Biotricity believes it is able to avoid problems that are affecting companies like iRhythm, an issue the company reports is indicative of problems in the larger healthcare system when it comes to companies that focus on selling drugs or clinical services. Some of iRhythm’s key violations as highlighted by the FDA include: End users were not told about the limit on the number of events (100 manual and 500 auto). Data including significant arrhythmias requiring physician notification were being held inaccessible since 2017. The FDA was not provided with device updates, including algorithm and hardware changes. Labeling and marketing claims stated the device can be used with high-risk patients, which is outside of the device’s use indications. Adverse events were not submitted to the FDA for patient injuries including deaths that may have been related to the other violations by iRhythm. This news has the potential to shake up the sector and open up a space in the remote monitoring industry. The market was worth $4.4 billion in 2022 and is set to grow at a compound annual growth rate (CAGR) of 18.5% over the next seven years. In collaboration with its affiliated cardiologist, Biotricity is focused on providing a premium product within the remote monitoring space. The company seems to be well-positioned to take advantage of the FDA’s announcement and the impact it will have on the remote monitoring sector. The company reached a record revenue run rate in April when it passed $13 million in annualized revenue. This extends its growth by more than 8% since March, with the growth being driven by sales of remote monitoring products plus subscription-based recurring revenues. The company anticipates its revenue growth to continue throughout 2023, with the CEO stating that the company was “starting to reach a critical mass with growing device sales.” Biotricity Brings AI To Cardiac Monitoring A recent article from the New England Journal of Medicine highlighted the important role of artificial intelligence (AI) in the future of healthcare. According to the article, AI will make it possible to quickly analyze large quantities of data, increasing efficiency and potentially providing new insights. Biotricity has already been working on AI products for several years, using AI technology to power its medical devices and pull deep data on its patients. Its flagship product, Bioflux®, connects physicians with 24/7 access to real-time data and has already recorded data on over 112 billion heartbeats. As a result, Bioflux has been able to identify 4,960 cardiac events in its more than 111,000 patients. This saved patients approximately $17,238 each and $85.5 million in total. There is a significant need for treatments and devices like Biotricity’s that help identify and prevent cardiovascular diseases (CVDs). Costs from treatment and premature death from CVDs are around $219 billion annually. CVDs claimed the lives of close to one million people in 2020, making it the leading cause of death in the United States. “Our algorithms for detection of cardiac anomalies are FDA-cleared, and for several years our team of dedicated AI software programmers are continually striving to push that envelope,” said Dr. Waqaas Al-Siddiq, Biotricity Founder and CEO. With a focus on improving patient outcomes through innovative solutions, Biotricity has been working with AI technology and its large datasets over the past few years to develop the next generation of diagnostics. As well as iRhythm, companies in the cardiac medical device sector include BioTelemetry Inc., Medtronic (NYSE: MDT) and Philips (NYSE: PHG). Read more about what Biotricity is doing here. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 21, 2023 09:00 AM Eastern Daylight Time

Minuteman Press Franchise in Huntersville, NC Has Grand Opening for Brand New Location

Minuteman Press International Inc

Neha Katrodia is the owner of the brand new Minuteman Press design, marketing, and printing franchise located at 9606 Sherrill Estates Rd., Suite A, Huntersville, NC 28078. After opening their doors in March of 2023, Minuteman Press in Huntersville held their official grand opening and ribbon-cutting ceremony on Friday, June 2, 2023. The event was hosted by the Lake Norman Chamber of Commerce and was attended by Huntersville Commissioner Dan Boone. Neha shares, “The Huntersville community has been very welcoming and interested in learning more about our business. I'm so thankful to everyone who came to support us during the grand opening and showed interest in growing together.” She continues, “Owning my own business means taking on my father's path to becoming an entrepreneur. Most importantly, I feel a sense of personal fulfillment and I look forward to seeing this new venture grow and succeed while helping other local businesses with all of their printing and promotional needs.” Joining Neha in the business are two key staff members: Denis Vargas, graphic designer/production; as well as Neha’s husband Mehul Katrodia, marketing agent. While Denis provides clients with custom creative designs and a sharp eye for details, Mehul manages the marketing side including Google and social media accounts. Neha, meanwhile, has already jumped into several networking groups to become active in the community, including the Lake Norman Chamber of Commerce as well as the Huntersville BNI group. She says, “I feel it’s important to get out there and engage with clients in person and also market our business online. Once clients come to us, we enjoy working with them to bring their visions to life and delivery high quality products and service. Our staff is ready and willing to welcome clients to Minuteman Press in Huntersville with open arms.” Prior to buying the business, Neha always had wanted to follow in her father’s footsteps and become her own boss. She explains, “I have a healthcare and medical billing background; however, I grew up in the business environment. My father has been a businessman from my early childhood years and has owned various businesses from then to now. I also helped him run some of them due to the language barrier he had at times.” Neha further shares why she chose to own a Minuteman Press franchise, stating: “The continuous local support that Minuteman Press offers is amazing; The B2B hours of operation allow me to balance my business and personal lives; Minuteman Press allows me to follow my passion for creating something so unique with every project or job.” She adds, “The training program was extremely informative and allowed me to feel confident in front of clients. Now, the local support to lean on here in my region has been so helpful with advice and guidance on unique projects. We also use the Minuteman Press FLEX software made available to us as a key marketing tool for growth.” Following the successful grand opening, Neha is excited for the future of her new business. She concludes, “At Minuteman Press, we love working with other local businesses and organizations. I look forward to supporting them with our personalized products and services as we are all in this together.” Minuteman Press in Huntersville is located at 9606 Sherrill Estates Rd., Suite A, Huntersville, NC 28078. For more information, call 704-594-8699 or visit their website: https://minuteman.com/us/locations/nc/huntersville/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 20, 2023 10:00 AM Eastern Daylight Time

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Fine Hygienic Holding Sets World Record Speed on Tissue Machine at Abu Dhabi Mill

Fine Hygienic Holding

Fine Hygienic Holding, one of the world’s leading manufacturers of high-quality hygiene products and the MENA region’s largest paper producer, has made history after setting a new record-breaking pace of productivity at its Al Nakheel Paper Mill in Abu Dhabi. The mill set a world record related to production speed on its tissue machine manufacturing 13.2 grams per square-meter (gsm) at 2,222 meter per minute for 24 hours – running with an efficiency rate of 96.5 per cent. The achievement was made possible due a combination of factors, including the exceptional capabilities of the team, a steadfast ‘run-to-target’ culture, and the Valmet Advantage DCT Tissue Technology. FHH has always been committed to delivering consistent and superior quality and quantity, and the new world speed record showcases the company’s dedication to pushing boundaries to the limit in combination with achieving excellence. The Advantage DCT technology seamlessly integrates the specific needs of tissue makers with extensive technical expertise and application know-how, culminating in a state-of-the-art tissue-making process. The advanced technology ensures efficient production of high-quality tissue products, using virgin pulp with exceptional efficiency. Wolfgang Lied, Chief of Operations, Product Development, and Engineering at Fine Hygienic Holding, expressed immense pride in the achievement: “I am very proud of this extraordinary performance – simply fabulous. To achieve a world record demands two major things: A world class team and world class equipment. The team showed that a dream can come true when you are focused, engaged, passionate, and skilled.” Samir Masoud, UAE Supply Chain Director at Fine Hygienic Holding, highlighted the instrumental role played by the machine: “The Advantage DCT machine has performed in a very stable and reliable manner during the journey to gear up the machine speed from normal 2,000 meter per minute to where we are today. The fact this great achievement was reached with 96.5 per cent efficiency is just amazing.” The record-breaking achievement was made possible due to the leadership of Khalil Shorbaji, Al Nakheel’s Operation Manager, and Abdelhadi Alhader, Al Nakheel’s Technical Manager. It took place on an Advantage DCT 200 machine, a tissue production line with a design speed of 2,200 m/min. The machine measures 5.6m in width and incorporates stock preparation systems and auxiliary equipment. The Al Nakheel mill in Abu Dhabi has now established a new benchmark for high-speed production and efficiency. Known for its ability to produce conventional tissues in cost- and energy-efficient ways, the Advantage DCT concept has become a world standard to produce conventional tissue paper. It offers sustainable production of high tissue quality with low energy and water consumption, as well as high efficiency and reliability at low operational costs. The concept is available in various models and sizes to meet specific production demands. The world record follows FHH’s recent achievement of receiving the Excellence in Sustainability Environmental Certificate from CHEP, a global provider of supply chain solutions. This recognition is testament to the company’s significant efforts towards sustainable practices and minimising its environmental impact. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Fine Hygienic Holding offers a diverse array of award-winning products, including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, and jumbo rolls. It also offers away-from-home products to accommodate all types of private and public institutions in addition to its long-lasting germ protection solutions. FHH also brings innovative nutritional supplements and longevity drinks including eon and Motiva to the market. Contact Details FINE HYGIENIC HOLDING Pragati Malik +971 54 531 5575 pragati.m@actionprgroup.com Company Website https://www.finehh.com/

June 20, 2023 08:59 AM Eastern Daylight Time

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America’s fastest-growing sport unites retired professional athletes from baseball, hockey, football, and basketball to create PBX Pickleball

PBX Pickleball

The Sports Facilities Companies (SFC), the nation’s leading manager of sports and recreation facilities, have teamed up with sports industry leaders, and retired professional male and female athletes to launch PBX Pickleball. Advisors for the new organization include 3x MLB All-Star Kevin Youkilis, 4x World Series Champ Tino Martinez, 2x MLB All-Star Brad Penny, 18-year MLB veteran Kent Mercker, NHL Player, Coach, GM and Team President Paul Holmgren, 4x Stanley Cup Champ Kris Draper, NFL Pro Bowler and Super Bowl Champ Golden Tate, former CEO of USA Pickleball Stu Upson, and more. PBX Pickleball will attract top retired professional athletes from all major sports, including baseball, hockey, football, and basketball, and has entered a partnership with the Major League Baseball Players Alumni Association (MLBPAA) and the NHL Alumni Association. Additional partnerships will be announced. PBX Pickleball will incorporate retired players’ charities and other nonprofit organizations nationwide. PBX Pickleball will consist of four experiences: PBX Tour will bring together retired sports stars turned avid pickleball players, starting with athletes who previously competed at the highest levels of their sports. Each player will represent their respective sports in PBX Pickleball tournaments for audiences watching in person, via television broadcasts, and through digital media. PBX Pro-Ams will allow amateur pickleball players to play with and against former male and female stars of major sports teams. PBX Pickleball Pro-Ams will align with professional pickleball tour stops and occur adjacent to these events, including the PBX Tour. PBX Dream Weekends will offer the ultimate pickleball experience for amateur participants. Pickleball enthusiasts will learn from professional pickleball players and interact with dozens of retired athletes. PBX Corporate Experiences will be fully customizable with turnkey services to support corporate meetings, incentives, conferences, and exhibitions. Retired professional athletes will be part of the experience. “The pickleball explosion in America continues to attract players and spectators at a rapid pace,” said Jason Clement, CEO of The Sports Facilities Companies. “Passionate participants now include hundreds of professional athletes who found pickleball in retirement. PBX Pickleball will harness the talent and competitive spirit to offer excitement and experiences that fans will love.” With over 45 SFC-managed venues that represent the SF Network, the Sports Facilities Companies will leverage relationships nationwide to book and market PBX Pickleball events. Notable participants, event dates, venues, broadcast partners, and sponsors will be confirmed in the weeks ahead. “So many sports heroes from baseball, hockey, football, and basketball have become exceptional pickleball players,” said Youkilis. “As one of those retired athletes who picked up the game myself, I’m excited to see PBX Pickleball allow us to scratch our competitive itch, interact with our fans, and continue our playing careers through a sport that is so much fun to play. We’ll also make pickleball a blast to watch on TV.” “Pickleball has not only served as the fastest-growing sport in the country for the past three years, it has been elevated to a social phenomenon,” said Justin Maloof, USA Pickleball Chief Operating Officer. “With that in mind, PBX Pickleball’s vision to interweave other great American sports, while engaging with top pro athletes, will create even more unique and amazing experiences for both pickleball participants and spectators.” PBX Pickleball is currently exploring a multi-year strategic partnership with USA Pickleball, the National Governing Body for the sport in the United States. Fans can sign up for PBX Pickleball news at https://pbxpickleball.com or follow @pbxpickleball on Instagram, Facebook, Twitter, and LinkedIn. About The Sports Facilities Companies The Sports Facilities Companies (SFC) are the nation’s leading resources for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. Our 45+ managed venues and 2000+ team members, represented by the SF Network, welcome more than 25 million guest visits and produce over $300 million in economic impact each year. To learn more, please visit SportsFacilities.com and theSFnetwork.com. About USA Pickleball USA Pickleball is the National Governing Body (NGB) for the sport of pickleball in the United States. Its mission is to promote the development and growth of the sport while sanctioning events and providing annual members with premier tournaments, educational opportunities, player rankings, official rules and other exclusive benefits. USA Pickleball is a nonprofit 501(c)(3) corporation that is governed and operated by a Board of Directors and a national office staff, who provide the guidance and infrastructure for the continued expansion of the sport. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.pbxpickleball.com/

June 20, 2023 08:29 AM Eastern Daylight Time

News Release

Founders of Kettlebell Kings Sue Factory 14, Razor Group for Fraud and Breach of Contract

IL Ventures, LLC - a Kettlebell King Series

Kettlebell Kings, a leading manufacturer and seller of kettlebells and fitness equipment, recently filed a multi-count lawsuit against both Factory 14 and Razor Group, alleging fraud, breach of contract, and unjust enrichment among eight counts. The lawsuit alleges that the founders of Kettlebell Kings and the company have been damaged by the failed purchase of Kettlebell Kings by Factory 14 and Razor Group. Kettlebell Kings, which has been in operation for more than a decade, successfully grew from a startup to generate annual revenue of more than $5 million in 2021. In November 2021, the founders agreed to be acquired by Factory 14, a United Kingdom-based company that claimed to have the vision and resources to help develop the brand into a $20 million company. However, shortly after the acquisition, problems began to arise. According to the lawsuit, two of the founders, who continued to run the business under the new ownership, determined that the purchase terms of the agreement were regularly violated. They were unable to purchase inventory, even using their own sales revenue. Despite promising ambitious agreements and profit-sharing arrangements, the new ownership failed to adequately support the brand. To the founders' surprise, Factory 14 had simultaneously engineered another transaction in which it was purchased by Razor Group, without disclosing this to the plaintiffs. According to the legal complaint, the founders believe that this transaction was part of a pattern of acquisitions intended to bolster Factory 14's financials solely for additional capital raises and investments. Factory 14 is alleged to have misrepresented the role of the founders of Kettlebell Kings in the sale to Razor Group and made false representations using their business reputation and success to enhance its value in the transaction. All the while, Factory 14 never disclosed its intention to depart from the agreements made with Kettlebell Kings. The lawsuit states that as the business relationship deteriorated further with Razor Group, it became apparent that the new owners lacked experience in the direct consumer market and had no infrastructure to support Kettlebell Kings. Payments required by the consulting agreement were not made on time, inventory was not purchased, and the founders were denied crucial information about the business's operation. Some payments remain unpaid. Razor Group's actions damaged not only the founders of Kettlebell Kings but also the longstanding business relationships the company had developed. According to the lawsuit, Razor Group ceased all inventory purchases, stopped paying manufacturers and vendors, and damaged customer relationships. The lawsuit also alleges that Razor Group misled both Kettlebell Kings and its investors by representing itself as profitable and successful while claiming Kettlebell Kings was struggling. The plaintiffs assert that Razor Group focused more on fundraising rather than effectively managing the businesses it owned. On its website, Razor Group states that it is trusted by leading investors Blackrock, Victory Park Capital, and Fortress among others. The eight-count lawsuit includes allegations of fraud, breach of contract, and unjust enrichment, among others. The plaintiffs argue that they have suffered irreparable damages, and the actions of Razor Group will make it nearly impossible for them to conduct business in the fitness industry in the future. In another case, Razor Group GMBH is currently being sued for fraud and breach of contract in Massachusetts by fitness company Tribe WOD in a lawsuit with a similar fact pattern to the Kettlebell Kings Texas case. The Kettlebell Kings lawsuit was filed in Texas by IL Ventures, LLC - a Kettlebell King Series and its founders Chad Price, Jay Perkins, and Nehemiah Heard against defendants Factory 14 UK Acquisition VI, Factory 14 UK Acquisition VII, and Razor Group GMBH. The lawsuit can be downloaded here and at LawsuitPressRelease.com. Contact Details LawsuitPressRelease.com John P. David +1 888-859-6637 john@LawsuitPressRelease.com

June 20, 2023 08:00 AM Eastern Daylight Time

Accessible Science And Collaboration Are Critical Factors For Advancing Sustainable Development Goals, Global Academic Leaders Concurred

Elsevier

Joint seminar organized by the Ministry of Education and Elsevier ahead of the 4th G20 Education Working Group meeting highlights India’s potential and role as a centre of research excellence According to data from Elsevier – a global leader in evidence-based clinical practice content, research publishing and information analytics – India’s scholarly output has been steadily increasing, with a Compound Annual Growth Rate of around 11% over the past 20 years and has also now moved to becoming the third largest producer of scientific research, overtaking the UK in 2022. The country also boasts achievements in academic quality where its Field Weighted Citation Impact (an international measure of research quality) has improved from 0.85 in 2019 to 1.05 in 2021, putting India above the global average for publication citations. In addition, the Indian government’s focus on driving qualitative research to strengthen the country's competitiveness in global research and innovation has resulted in India achieving its 40th ranking in WIPO’s Global Innovation Index 2022. These were amongst some of India’s academic achievements that were spotlighted at a seminar jointly organized by India’s Ministry of Education in partnership with Elsevier as a precursor discussion to the 4th G20 Education Working Group meeting around the topic of “Accessible science: fostering collaboration” which took place on 16 June 2023. The seminar convened stakeholders from the G20 group of nations across the scientific community to discuss best practices for accessible science, how accessible science can be applied across individual nations with differing local capacities, and ways to utilize science practices to support global progress. Hon’ble MoS Shri Dr. Subhas Sarkar, Ministry of Education, while inaugurating the event, stated: “Guided by inclusivity and innovation, we seek to strengthen ties with higher education institutions worldwide. Through robust partnerships, joint research endeavors, and shared knowledge, we aspire to create a vibrant ecosystem that transcends borders. India's G20 Presidency recognizes the importance of accessible science in addressing global challenges and fostering sustainable development. Openness, transparency, and inclusivity are crucial to trust and integrity in scientific approaches. By embracing Open Science, we can ensure data sharing, research reproducibility, and robust societal impacts. Together through partnerships, we will navigate uncharted waters and create a brighter future for all through scientific innovation.” During his keynote address, Shri K. Sanjay Murthy, Secretary Higher Education, Ministry of Education, GOI, said: “Cooperation and an exchange of knowledge are key to build a thriving ecosystem that cuts across national boundaries and addresses global challenges. We understand that there is a need to enhance our research output and hence seek pathways to foster collaborations among universities and academic institutions. Let us strive to provide solutions for global challenges and achieve our sustainable development goals, leaving a visible impact on the richness of our collaborative endeavours.” “India’s stellar performance in scientific research is intrinsically tied to the local and global trends that we have seen towards accessible science,” said Dr. Nick Fowler, Chief Academic Officer at Elsevier and Chair of The International Association of STM Publishers, which represents over 140 global academic publishers. “As scientific findings become more accessible, other researchers around the world can use and build on the findings, thereby enhancing academic quality.” Dr. Fowler added: “Academic papers developed via international collaborations in India have been cited twice as often as those with no international collaboration, and India would do well in optimizing opportunities to expand its global collaborations, particularly with G20 countries.” At the seminar, highlights from an exclusive Elsevier report commissioned by The Ministry of Education, Fostering collaboration: a study of scientific publications with authors in G20 countries, was also presented by the report’s author, Dr. Carlos Henrique de Brito Cruz, Senior Vice President at Elsevier and Professor Emeritus, State University of Campinas. "The research landscape in the world is changing. Thirty years ago, it was the rich countries of the Global North that conducted research. Now, there is a change, and countries from the Global South are becoming more and more relevant in research and science,” said Dr. de Brito Cruz. “India has brought so many collaborations and one of the best things they’re doing in the growth of scientific production is Sustainable Development Goal #2, which is related to reducing hunger in the world, where the scientific production of India is going up 25 percent a year. Soon, India will have a mass of knowledge that will become a reference for every other country in the world." For the main discussion session, several esteemed panelists joined us and shared their insights on ways to foster collaboration between G20 countries through accessible multi-lingual regional resources and multi-lateral open facilities; and various approaches to enhance academic interactions to meet UN SDGs. Panelists at the session included Prof. S. K. Satheesh (IISc Bengaluru and Chief Editor of Current Science (Indian Academy of Sciences); Mr. Piers Purdy (Head of G20, Research and Innovation); Mr. Kaspar Meyer (Head of S&T, German Embassy in India; Mr. Carlos Henrique de Brito Cruz (SVP, Research Networks, Elsevier, Professor Emeritus, of Campinas, Unicamp, Brazil); Prof. Amit Agarwal (Dean, International Relations, IIT Bombay); Mr. Mudit Narain (Formerly Program Director at the Atal Innovation Mission, NITI Aayog and Director, Foundation for Advancing S&T); and Dr. Ravindra Utgikar (Vice President Corporate Strategy & Marketing at Praj Industries Ltd, Pune). This session was chaired by Prof. Sunil S Bhagwat (Director, IISER Pune) and Co-chaired by Dr Ayesha Chaudhary (Advisor, Stanford University, Stanford Byers Center for Bio-design, India program; Consultant, World Bank and Adjunct Faculty, IIT Jodhpur). A panel discussion moderated by Dr. Nagaraj Balasubramanian (Associate Professor, IISER Pune) with the above participants was held where aspects related to growth in capacity in terms of infrastructure and human resource were discussed along with inputs from the audience. The importance of interactions among researchers at the global level and various models to achieve this was discussed in this session. --- About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions, and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,700+ digitized journals, including The Lancet and Cell; our 43,000+ eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Elsevier in India As a trusted partner in India, Elsevier delivers verified research content, innovative localized digital solutions and valuable analytics to enhance and amplify Indian research to benefit society and contribute to the global and local canon of scholarly articles. In healthcare, we help medical, clinical and nursing students transition from classroom learnings to clinical settings. Since 1996, Elsevier has supported and progressed alongside India in the nation’s pursuit of scientific and healthcare excellence. We’ve helped Indian academic, corporate and medical researchers gain access to and publish quality research, supporting the amplification of their scientific achievements globally. We’ve also participated in strategic national projects to improve the well-being of underserved populations. As an academic publisher, we’re proud of our pioneering efforts in helping to establish a robust foundation of scientific and medical research in India, contributing to its status as one of the world’s leading research nations. Having evolved from our roots in publishing, we’re now delivering a comprehensive portfolio of digital platforms and solutions that responds to the needs of academics and healthcare professionals throughout the country. Contact Details Elsevier Communications, UK Srishti Sharma +91 98999 54186 srishti@onpurposeconsulting.in Elsevier Jason Chan +65 6349 0240 j.chan@elsevier.com Company Website https://www.elsevier.com/

June 20, 2023 05:17 AM Eastern Daylight Time

Gamelancer adds to board of directors with addition of ad tech executive JF Cote

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has made an addition to its board of directors adding president and CEO of Sharethrough, JF Cote. Dwyer telling Proactive Cote was awarded Entrepreneur of the Year by Ernst Young in 2017 and 2022, and was responsible for the merger between District M and Sharethrough, creating one of the largest ad exchanges in the world. Dwyer also shared with the Proactive the company has closed its $10 million financing which is a crucial step as the company looks to uplist to the Toronto Stock Exchange. He emphasizes the strong support from insiders and strategic investors who recognize the long-term potential of Gamelancer. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

June 19, 2023 01:13 PM Eastern Daylight Time

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Doceree launches industry-first HCP-focused global DSP for media agencies at Cannes Lions 2023

Doceree Inc

Doceree, a leading global platform building unprecedented solutions for healthcare professionals (HCPs) through programmatic messaging with proprietary data tools, today announced the launch of Doceree Enterprise, an industry-first, HCP-focussed global Demand Side Platform (DSP), delivering an integrated ecosystem to media agencies with high-impact, built for scale programmatic capabilities to serve healthcare and life sciences brands. Doceree Enterprise, powered by proprietary HCP identity-resolution technology Espyian TM, is a fully self-serve ecosystem, enabling agencies to run highly targeted global and integrated campaigns with transparent and measurable outcomes. In addition to providing media agencies the access to worldwide web inventory through its SSP integrations, it also provides them ‘preferred access’ to Doceree’s specialized supply side platform (SSP) – the world’s largest integrated global network of 650+ endemic and point-of-care platforms, with a worldwide unique physician reach of over 2 million. On top of it, the agencies can bring their audience, data partners, and measurement tools to build their own healthcare-specific marketing platform. Agencies currently counter multiple challenges while buying media directly from third party publishers or from existing DSPs, which mostly have restricted presence in the US and experience compliance issues around regulations for advertising to HCPs outside of the US. The non-HCP media impacts the return on investments (ROI) of life sciences brands that are looking to engage prescribers through effective programmatic campaigns. Doceree has been relentlessly working to identify issues facing the pharma messaging ecosystem and close the gaps through its AI-enabled category-centric technologies that can precisely target HCPs and enable marketers to activate high-performing campaigns. “We are thrilled to launch our new DSP that creates unprecedented HCP personalization and customization for media agencies. The platform offers full suite of capabilities to media agencies to activate HCP-focused campaigns with utmost ease and convenience without worrying about transparency, performance or regulatory compliances,” said Harshit Jain MD, Founder & Global CEO, Doceree. “Doceree Enterprise will introduce never-seen before advancements in the category that will revolutionize HCP messaging. We will continue building category-first solutions that our partners would immensely benefit from.” The integrated ecosystem equips agencies with the ability to forecast campaigns; build HCP-only audiences & cohorts; activate, optimize and analyse campaigns to create omnichannel experiences; and measure campaign outcomes in near real time. “The rapidly evolving digital healthcare industry create new opportunities for marketing, engaging and educating HCPs. Doceree Enterprise is exactly the solution agencies are looking for to stand out from the competition on a global level. There is no ‘one solution fits all’ and the DSP uniquely addresses the gaps, curating an agency-specific platform that aligns with each agency’s specific needs. This first-of-its-kind approach to engaging HCPs is exciting and offers plenty of opportunities for agencies to run successful and scalable HCP campaigns for their healthcare clients,” said Jeffrey D. Erb, Chief Media Officer, Fishawack Health. Features of Doceree Enterprise giving it a competitive edge: The only true personalized ad-martech solution for HCP marketing Competitive edge through custom build features and tools developed collaboratively Multi-tenant solution with the ability to run multiple campaigns across markets Robust measurement capabilities, aiming to tie marketing efforts to business and clinical outcomes quantitatively Access to top-to-bottom HCP marketing funnel, including healthcare-centric inventory spanning endemic and point-of-care platforms Access global supply partnership or integrate a supply partner of your choice Doceree Enterprise is available for media agencies across the globe. About Doceree Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Doceree Priyanka Bhasin +91 78387 03702 priyanka.bhasin@doceree.com Company Website https://doceree.com/us/

June 19, 2023 06:36 AM Eastern Daylight Time

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Claravine Acquires AI-Powered Content Classification Company Netra

Claravine

Claravine, The Data Standards Company, has acquired Netra, Inc, a content classification company powered by artificial intelligence. With the addition of Netra, Claravine’s platform, The Data Standards Cloud, is able to analyze, extract and search metadata from videos and images, adding to Claravine’s core strengths of standardizing data at the source and producing high quality and actionable data that is ready for use and analysis upon creation. This latest acquisition supports Claravine’s goal of taking the drama out of marketing data by putting AI in the hands of marketing teams for data classification across text, creative, audio, and video assets - which are growing dramatically with the rise of generative AI platforms. Founded by MIT alumni and born out of MIT Computer Science & Artificial Intelligence Laboratory research, Netra is a Boston-based automated content comprehension platform that provides context and brand safety for video and image-based content using computer vision and artificial intelligence. Netra offers a series of APIs – including Content, Search & Similarity, Livestream and Creative – to data scientists, developers and product teams to unlock the intelligence within video, image, and text content and systematically provision a consistent data taxonomy across a business's multiple use cases. Netra's customers include online video platforms, SSPs, media owners, CTV vendors, Data and AI platforms. “The rapid adoption of AI solutions like OpenAI or Adobe Firefly is accelerating the creation of digital experiences. This explosion of digital assets and creative is creating significant challenges for operations teams – meaning the metadata is often not being categorized in a standardized way which limits the time to leverage data for decisions,” said Verl Allen, CEO of Claravine. "We are excited to accelerate the automation of data standards for marketing, operations and creative teams with Netra’s AI content engine. Our common goal of helping create a shared understanding of data is only possible by being able to control your data standards across the teams and various technology systems. We are also thrilled to welcome Netra’s team to the Claravine family and apply their ingenuity and expertise to advance our platform, The Data Standards Cloud, via AI and automation.” Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos to accelerate business decisions across experiences. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s collaborative user interface and strategic integrations with top marketing and advertising platforms enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment for their digital advertising dollars. “We’re excited for the opportunity to work alongside Claravine’s expert team of data integrity pioneers and advance their mission of taking the drama out of data and applying data standards at the source of creation. Our ability to integrate the Netra capabilities into The Data Standards Cloud enables teams to more easily solve key data quality challenges. AI and automation have a big role to play, and the Netra team is eager to assist in growing Claravine’s product offering and further expanding Netra’s products and capabilities,” said Amit Phansalkar, CEO at Netra. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Recently, Claravine has been named for the second consecutive time to AdExchanger’s Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also named a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com Company Website https://www.claravine.com/

June 16, 2023 08:00 AM Eastern Daylight Time