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ReadyWise Partners with Rising Female Star Driving for the National Pediatric Center

ReadyWise, Inc.

ReadyWise, the freeze-dried and dehydrated emergency food and simple soups and snacks leader, has signed a two-year sponsorship contract with seventeen-year-old sprint car racer, Gray Leadbetter. Earlier this year, Leadbetter teamed up with the National Pediatric Cancer Foundation, which funds research to eliminate childhood cancer and has committed to donating 10% of sponsorship dollars to the organization. This marks ReadyWise's first time entering as a sponsor in the sport of motor racing and is the perfect partnership showcasing Grey and ReadyWise's similar values as innovative trailblazers in their industry. "We are proud to be partnering with this young female superstar," says ReadyWise CEO Morten Steen-Jorgensen. "It's exciting to support Gray's talent while spreading the ReadyWise brand. We are proud that she has chosen to help the National Pediatric Cancer Foundation through her success." At just 17, Leadbetter shatters the stereotype of drivers who are typically male and brimming with bravado. With her quiet demeanor, slight build, and long hair, one could easily mistake her for an English major or an artist. But on the track, she's a fierce competitor. Leadbetter stepped up into sprint cars after competing in motocross, karting, rallycross, Championship Off-Road, midgets, and mini-sprints in 2021. With up to 900 horsepower, sprint cars are the winged beasts of the motorsports world, a world that men have dominated until now. With ReadyWise sponsorship, Leadbetter will compete in more than 20 sprint car races this year and run a full schedule in the Championship Off-Road series in the Midwest. Leadbetter will be wearing the ReadyWise name at her races, showcasing both the Emergency and Simple Kitchen Everyday snacks line. ReadyWise's Emergency line comes with products that have up to 25 years of shelf life for life's big and small emergencies for peace of mind tomorrow. ReadyWise's Simple Kitchen line is their most innovative yet, with a full line of freeze-dried snack and soups. These products are great for every day without worrying about expiration dates. The line features conventional and organic freeze-dried fruits, seasoned veggies, soups, and sweet treats. ReadyWise wants to offer Gray's supporters a chance to try its products with a 10% discount on their first order (code: GRAY10 ). Some exclusions may apply. If you are interested in learning more about ReadyWise products or have any questions, you can give their friendly product specialists a call at 800-820-1329 or visit their website at www.readywise.com. To donate: nationalpcf.org Click here to follow ReadyWise on TikTok Emergency food supplies: https://readywise.com/ Follow Gray at: grayleadbetter.com Click here to follow Gray on Instagram Click here to follow Gray on Twitter Click here to follow ReadyWise on Instagram Contact Details ReadyWise, Inc Tim Lawlor +1 801-383-1356 tlawlor@readywise.com

May 03, 2022 03:36 PM Pacific Daylight Time

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GIFT IDEAS TO DELIGHT EVERY MOM IN YOUR LIFE

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UxM5jvVZJQ4 Mother’s Day is one of the biggest retail holidays of the year and consumers are expected to spend more than $25 billion in 2022. A few of the most popular gifting trends include flowers, jewelry, and sweets. Although, spa visits, restaurant gift certificates, and electronics continue to see record levels of spending. Sunday, May 8 th is Mother’s Day, the perfect time to think about and celebrate the mothers and mother figures in your life. According to a recent survey, many moms are happy with a greeting card or a special experience with their family. In fact, staycations are another growing trend, whether visiting a local green space, movie theater, or museum, moms are asking for more quality time with loved ones. Braun-Silva has some of the best bets to make moms happy this Mother’s Day. SHOP & DELIVER: Braun-Silva says once you know this year’s top gifts, it’s important to know how to get them into your mom’s hands. The Lifestyle Expert recommends DoorDash, saying, “It has everything you need to treat mom this Mother’s Day, including those restaurant meals, groceries, baked goods, retail gifts, alcohol, and now—flowers.” This Mother’s Day, consumers are able to order mom a beautiful bouquet of flowers through DoorDash. The popular service has partnered with more than 4,000 local and national florists across the country for on-demand delivery. Braun-Silva explains, “The way I see it, this is the perfect way to send flowers to all the moms in your life—whether you want to schedule a delivery in advance, send a bouquet across the country, or have flowers delivered on-demand. DoorDash makes gifting so easy and convenient. For more information, go to DoorDash.com. Direct link: https://www.doordash.com/ Social media handles: @doordash NEVER GO OUT OF STYLE: Braun-Silva acknowledges that many moms sacrifice on beauty and style to focus their attention on their families. That’s why she wants to help women feel like the best version of themselves. She admits to knowing the feeling, “I’m the mom of two boys that bring me so much happiness. However, sometimes I want to get dressed up and do a day with my girls.” This Mother’s Day, she recommends finding cute and fashionable dresses for every woman on your list, adding, “Now that it’s getting warmer, I can’t wait to put on a dress. So, I turn to Kohl’s.” Whether you’re attending a brunch or want to give the gift of must-have staples to rotate throughout the season, she says Kohl’s exclusive Draper James RSVP, Simply Vera Vera Wang and Lauren Lane x Sonoma collections will have something for everyone. She points out that, “The florals look fantastic, and stripes and patterns are always a fun way for moms to express their personal style and taste in clothing.” The lifestyle expert highlights another trend, saturated colors, like Kelly green, hot pink, and tangerine. As Mother’s Day approaches, she says Kohl’s is here to make shopping a breeze for everyone, especially all the moms in your life. For more information, go to Kohls.com. Direct link: https://www.kohls.com Social media handles: Facebook Instagram TikTok Twitter Hashtag: #KohlsFinds HAIR WITH A FLARE: Another category Braun-Silva wants consumers to consider when gifting is Beauty. She says Mother’s Day is always about women feeling their best as they spend time with their loved ones, adding, “If we feel good on the inside, we want to show it on the outside.” She steps away from the obvious, skincare routines, and focuses on hair. The lifestyle expert says, “I may not be on a curly journey, but, a few of my girlfriends are—they have naturally curly hair. And, for curls that transform through heat, color, protective styling and more, the DevaCurl® CurlBond™ product line allows you to Live Your Curls without the fear of damage in just one wash.” One product she recommends, the DevaCurl CurlBond Mask, includes DevaCurl’s Patented CurlBond Complex, which is dermatologist co-developed, backed by science and stylist approved. It repairs broken bonds & recoils curls from the inside-out, helping curls to flex through heat, color, detangling, and everything in between with improved strength. The brand attracts conscious consumers and moms, because all the DevaCurl CurlBond products are formulated with everything curls love and nothing they don’t! They are vegan, cruelty-free, and made without SLS/SLES sulfates, silicones, parabens, and gluten. For more information, visit Devacurl.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 02:00 PM Eastern Daylight Time

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SPOTLIGHT SPORTS GROUP ANNOUNCES LONG-TERM STRATEGIC PARTNERSHIP WITH PLAYMAKER CAPITAL INC. BRAND YARDBARKER

Spotlight Sports Group

Spotlight Sports Group assists Playmaker Capital Inc and Yardbarker in expanding market-leading content offering through the creation and provision of turnkey, always-on premium horseracing digital destination Spotlight Sports Group (SSG), a world-leading technology, content and media business specializing in sports betting and fantasy sports, has announced a long-term strategic partnership with Playmaker Capital Inc. (Playmaker) brand Yardbarker, a premier US sports and entertainment media platform which attracts more than 12 million user sessions per month. Spotlight Sports Group will provide a turnkey, always-on, premium horseracing destination on Yardbarker.com, featuring entries, results, content, tools, games, and coverage of all the largest US horseracing tracks. Spotlight Sports Group’s horseracing platform will provide coverage for Yardbarker customers throughout North America. Initially, the partnership includes significant coverage of the forthcoming Kentucky Oaks and the Kentucky Derby delivering: - Entries, results and charts for races leading up to the 2022 Kentucky Derby - Profiles of every horse scheduled to Run for the Roses, and horse-by-horse breakdowns with notes and quotes for the big races - Complete stats articles breaking down ten ways to play the big races and exclusive pick-6 analysis for both the big days In addition to the 2022 Kentucky Derby and Kentucky Oaks content, the site will have coverage for all other US tracks throughout the year, including: - Entries, latest odds, results and charts for races at major US tracks - Feature horseracing articles for both casual and regular handicappers - Daily free bets and exclusive offers for the best places to play - Horseracing event guides for major track openings - AI-based automated horseracing generated content - Unique contests and games to make horseracing more fun “It could be argued that there is a perception that horseracing in America has been thought to be difficult to understand and consume,” commented Rick Wolf, SVP, Spotlight Sports Group. “Spotlight Sports Group’s decades of experience publishing premium horseracing content and actionable betting intelligence, coupled with Yardbarker’s reach to sports fans, gives us the unique opportunity to make horseracing digestible, understandable and continue to support its growth and popularity with all sports fans.” “Understanding that our audience loves all sports but was not engaged in horseracing created an opportunity to deliver a world-class experience and encourage our users to embrace an amazing sport,” added Yardbarker CEO Ben Maggin. “Yardbarker’s brand is the perfect place to ignite a renewed love of horseracing and create a place where fans can understand, embrace and enjoy one of the oldest sports in America. Spotlight Sports Group is the perfect partner to introduce horseracing to the Yardbarker audience and explode awareness across the sports landscape.” In addition to the creation and activation of sports betting content platforms for media, Spotlight Sports Group’s partner offerings include unique free-to-play games, betting intelligence and data, and automated entries, results and picks. For more information on Spotlight Sports Group partner offerings please visit: https://www.spotlightsportsgroup.com/en_us/. #### ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT PLAYMAKER Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital sports media company that lives at the intersection of sports, gambling, media and technology. Playmaker is building a premier collection of sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers. ABOUT YARDBARKER Yardbarker is a digital media property focused on the publishing of sports and entertainment news and information. Founded in 2006, the property distributes content on its website, social media platforms, and via third-party syndication partners. In addition, Yardbarker curates and distributes 'The Morning Bark' and 'Quiz of the Day' email newsletters to more than 370K daily subscribers. MEDIA CONTACT Camilla Wright, Red Knot - E: camilla@redknotcomms.com ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. Contact Details Tom Webb +1 512-952-9369 tom@redknotcomms.com Company Website https://www.spotlightsportsgroup.com/en_us/

May 03, 2022 11:37 AM Eastern Daylight Time

FORGET FLOWERS, GIFT MOM THE TIM HORTONS® U.S. MOTHER’S DAY TIMBIT® ARRANGEMENT

Tim Hortons

Typical Mother’s Day gifts like flowers, brunch, and jewelry are nice, but are they the most satisfying gift you can give to Mom? This year, select Tim Hortons restaurants in the U.S. are introducing a new twist to its unforgettable Donut Bouquet with a new Timbit Arrangement made exclusively for Mother’s Day. The arrangement features 20 Timbits which can be customized based on Mom’s favorite flavors in a round, red box, all for the price of a 10-pack using the Timbit BOGO offer. With luxurious packaging similar to those expensive, long-lasting floral arrangements, the Timbit Arrangement is even sweeter because it can come with a variety of different Timbit flavors including birthday cake, chocolate glazed, honey dip, and more. After Mom enjoys her Timbits, the arrangement box can be repurposed to decoratively display household items. “Moms are the sweetest and they deserve a gift to match on Mother’s Day,” says Jay Pritchett, Head of Marketing, of Tim Hortons U.S. “The Timbit Arrangement is a sweet surprise of flavorful Timbits perfect for Mom, and if she’s feeling generous, to share with the entire family.” The limited-edition Timbit arrangement is available only at select Tim Hortons restaurants* on Mother’s Day, Sunday, May 8, and includes 20 Timbits all for the price of a 10 pack. To get the arrangement, ask a team member for the Timbit arrangement BOGO offer using code 1512. If you can’t get your hands on the Timbit® arrangement, Tim Hortons is offering the same BOGO deal of buy 10 Timbits get 10 Timbits free, with the same code – 1512, only on May 8 th. Contact your closest Tim Hortons restaurant to confirm availability. *Selected Restaurants: 6850 Hospital Dr, Dublin, OH, 9007 Columbus Pike, Lewis Center, OH, 790 Center Street, Lewiston, NY, 748 Niagara Falls Blvd, North Tonawanda, NY, 1700 Richmond Ave, Staten Island, NY, 1905 E Maple Rd, Troy, MI, 180 N Cass Lake Rd, Waterford, MI, 1562 Hylan Blvd, Staten Island, NY, 223 W End Ave, Raritan, NJ, 57 White Horse Pike, Stratford, NJ About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

May 03, 2022 07:02 AM Eastern Daylight Time

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UNO Pizzeria & Grill Honors Teachers with Free Pizza

UNO Pizzeria & Grill

In honor of Teacher Appreciation Week, Uno Pizzeria and Grill is giving away a free pizza to teachers. In an effort to recognize the contributions of teachers over the last two years and all of their work in general, the historic pizza restaurant has decided to give a free individual deep dish or thin crust pizza to any teacher who comes in with a valid school or teacher ID. “We all appreciate the effort and dedication that teachers provide for our children. It’s great to be able to do something that shows our gratitude in a meaningful and widespread way. Everybody loves pizza and we love our teachers, so by offering them a free pizza, we can give them a small token of that appreciation” stated CEO Erik Frederick. The promotion with run from May 2 -May 4 and is valid for dine-in only. Available at participating locations. Present valid teacher id to redeem offer. About UNO Pizzeria & Grill Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged-foods business which supplies supermarkets, airlines, movie theaters, hotels, airports, travel plazas, and schools, with both frozen and refrigerated private-label foods and UNO branded products. For more information, visit www.unos.com. Contact Details Chris Dellamarggio cdellamarggio@unos.com Company Website https://www.unos.com/

May 02, 2022 01:06 PM Eastern Daylight Time

Shareholder Activist Wants Warren Buffett to 'Save' Capitalism

National Legal & Policy Center

Peter Flaherty, Chairman of the National Legal and Policy Center (NLPC), will today present a shareholder proposal to separate the roles of Chairman and CEO at the Berkshire Hathaway annual meeting in Omaha. Both positions are held by Warren Buffett. Here is the complete text of Flaherty's planned remarks: I am Peter Flaherty, Chairman of the National Legal and Policy Center. Our mission is to promote ethics in public life. Toward that end, we sponsor the Corporate Integrity Project. Our proposal would separate the roles of Chairman and CEO. I’d take it one step further and suggest that Berkshire remove itself from corporate America’s assault on American institutions and culture. I am proud to say that I am a capitalist, but it is obvious to me be that capitalism is failing to deliver for the American people. Is this meeting Woodstock for capitalists, or is it Altamont? Real wages have been falling for years. Wealth disparity has never been greater. And right outside my hotel window here in Omaha is a homeless encampment, an all-too-familiar sight in American cities. We don’t have a free economy; we have bailout capitalism. When small businesses lose money, they go out of business, but when billionaires bet wrong, government steps in to save their fortunes. Money printing by the Federal Reserve and irresponsible, debt-fueled spending by politicians — called fiscal stimulus — have artificially inflated asset values. So those with the most assets benefit the most. Wage earners get ruinous inflation. But even worse than the wealth gap is the values gap. The top 1% now seek to impose their corrupt morality upon the rest of us, whether it is in the form of Critical Race Theory, transgenderism, or the myriad of other “woke” causes that permeate corporate advertising and messaging. Why has corporate America embraced both economic and cultural radicalism? It’s pretty simple. When you have so much money, your fortune is going to come under scrutiny. The best way to insulate yourself and keep anti-business activists off your back is to embrace their causes, even if in the process you undermine the system that produces your wealth. That is what allows Mr. Buffett to advocate higher taxes, even though everyone knows they will fall mainly on the middle class, or bankroll the likes of Hillary Clinton. The Federal Reserve has offered free money to corporate America for over a decade now, creating a class of oligarchs, and greatly enhancing corporate political power. Executives now believe they can tell elected governors and legislators what to do, as we have seen in Indiana, Georgia, Texas and Florida. Last year, Coca-Cola CEO James Quincey, a British citizen, sought to kill Georgia’s new voter integrity law by making inaccurate and inflammatory statements about it. He also instituted diversity training whereby white employees were encouraged to “try to be less white.” Despite being Coke’s most celebrated shareholder, Warren Buffett has done nothing about Quincey. In fact, Mr. Buffett jumped on the “America is racist” bandwagon by signing a statement by corporate leaders suggesting that Republicans seek to restrict ballot access based on race. All this did not prevent Coke from sponsoring the Winter Olympics in China, which has never had a free election, and where minority communities are the victims of genocidal policies. And what about Apple? A large part of Apple’s supply chain is in China. The company removes apps from the app store at the request of the Chinese government because they are used by human rights activists. And of course, Apple is the world’s most successful corporate-tax minimizer, famous for routing profits through offshore tax shelters. Over at American Express, the company instituted an “Anti-Racist Initiative” for employees that teaches that capitalism is fundamentally racist and requires workers to engage in an exercise to determine whether they are “oppressor” or “oppressed.” Activism by “woke” CEOs may be reaching its limits. The people of Florida are fighting back against Disney’s Robert Chapek, who not only embraces the view that gender is a form of oppression, but that kindergarteners must be forced to confront it. Mr. Buffett has praised the brand endurance of Disney’s characters and the trust parents place in its content to be safe and appropriate for children. But now the company is adding warnings to Dumbo, Peter Pan and Aladdin about the stereotypes they allegedly portray. And poor Prince Charming has been excised for kissing Snow White QUOTE, UNQUOTE “without consent.” Warren Buffett has yet to address the crisis gripping corporate America, and I fear he never will. Yes, Berkshire may be a holding company, and Mr. Buffett may stay out of the way of managers, but what happens when these executives use their companies to wage a social revolution that most Americans don’t want? Is he not responsible? He can’t have it both ways. In this country, wealth has been admired and even celebrated because our system allows anyone to become rich. But what happens when Americans suddenly find their history and future under attack by Corporate America? The social contract that permits for such affluence will be broken. Mr. Buffett, if you are the face of capitalism, why don’t you do something to save it? Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Peter Flaherty +1 202-329-8357 danrenejr@gmail.com Company Website http://www.nlpc.org

April 30, 2022 10:40 AM Eastern Daylight Time

Velocity Global to play ball in partnership with the Rockies in 2022

Velocity Global

Talent solutions company to sponsor fastest pitch of the game, other brand engagements at Coors Field Velocity Global to serve as the official global workforce solution platform for the Colorado Rockies Velocity Global, the leading provider of global talent solutions, and the Colorado Rockies baseball franchise today announced a robust partnership for the 2022 season. Velocity Global will serve as the official global workforce solutions platform of the Colorado Rockies. As part of the sponsorship, Velocity Global will present the fastest pitch of the game after the first six innings and will also receive an in-game feature during an inning break or pitching change on the main video board. “Like the Rockies, we’re proud to be a part of what makes Denver a better place to live and raise a family,” stated Velocity Global founder and CEO Ben Wright. “Just as our name implies, our company has grown and works with extreme velocity, so this partnership is truly a home run. Working with the Rockies allows us to further our commitment to the city our company calls home, and we look forward to our employees joining others in the community to enjoy Rockies game days.” “Velocity Global is a cutting-edge tech company that represents the future of the workforce,” said Walker Monfort, Rockies Vice President of Corporate Partnerships. “As a Denver-based employer that understands the changing dynamics in today’s world, we’re thrilled to team up with Velocity Global this season.” In addition to the high-speed pitch of the game, Velocity Global will be featured around the stadium in engaging and dynamic physical and digital assets. These assets will prominently display Velocity Global’s branding and messaging around Coors Field (home and visitor bullpens, and concourse televisions framing). As the largest global Employer of Record (EoR) in 185 countries and all 50 United States, Velocity Global manages a client’s talent, providing in-country and in-state compliance, payroll, and benefits for the supported employees. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. Contact Details Velocity Global Chris McGrath +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

April 29, 2022 10:00 AM Mountain Daylight Time

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Ripken Baseball Celebrates National Beef Month with Tommy’s Jerky

Ripken Baseball

In celebration of National Beef Month in May, Ripken Baseball announces its first multi-year partnership in the meats and smokies category with Tommy’s Jerky. As the official jerky of Ripken Baseball, Tommy’s Jerky will provide its award-winning products at The Ripken Experience™ in Aberdeen, MD, Myrtle Beach, SC, and Pigeon Forge, TN. To kick off the new partnership, Ripken Baseball will host multiple “Jerky and Jersey” social media contests where fans can win a supply of Tommy’s Jerky products along with a Cal Ripken, Jr. autographed jersey. “We continue to identify and align with partners that elevate the players’ experience,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “Tommy’s Jerky is the ultimate easy to go snack and perfect option for all of our players, coaches, umpires, and families inside and outside our facilities.” As part of the retail program, Tommy’s Jerky award-winning jerky and meat smokies will be made available to enhance performance and refuel the umpires during competition. In addition, youth travel baseball teams seeking a delicious and easy way to raise funds to support their program have an opportunity to earn a profit by selling Tommy’s Jerky variety of products. Teams are encouraged to reach out directly to Amy Bulick at abulick@tommysjerky.com if interested in receiving more information about Tommy’s Jerky fundraiser program. “We are so pleased and honored to be the Official Jerky and Smokies of Ripken Baseball,” said Amy Bulick, President and CEO of Tommy’s Jerky and Smokies. “Our high-quality production process and unique flavors set us apart from other jerky and smokie brands. Like Ripken Baseball, we are a first-class experience, and we take great pride in what we do.” Tommy’s Jerky and Smokies looks forward to supplying players, families, and fans with amazing products to tempt their tastes for many seasons to come. About Tommy’s Jerky: Tommy’s Jerky and Smokies is built on tradition and pride of a job well done. With a state-of-the-art facility and USDA approval, the delicious jerky and smokies are made for a high protein, low fat snack to enjoy on the go or any time. Made from the highest quality meats, there is a flavor to please everyone that offers a healthy energy filled boost of flavor that fills cravings and boosts performance. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

April 28, 2022 09:03 AM Eastern Daylight Time

New Strategic Partnership Between Cardinal Sports Capital & HPL Digital Sport Creates Accelerator Program

HPL Digital Sport

Cardinal Sports Capital (CSC), a Toronto-based advisory and investment firm focused on the sports gaming and media/tech/data convergence space and HPL Digital Sport (HPLDS), a specialty group within New York-based Hot Paper Lantern, helping sports betting, fantasy sports and sports technology companies create greater brand relevance, announced the creation of a strategic partnership to form an Accelerator Program. CSC is planning to invest between $75-100 million through the Accelerator Program. The Accelerator Program unites the strengths and capabilities of both CSC and HPLDS to help companies in the sports betting, igaming, sports technology and fantasy sports categories navigate through a host of challenges to see their business models grow quicker and become more successful. The Accelerator Program will tap dozens of key investors within the firms’ networks to fund target companies at various emerging growth stage levels. Other specific services include: Helping to shape and create business strategies for marketplace success Relationship building and introductions to targeted customers, vendors, partners, advisors, counsel and others to make key inroads A guiding hand and a focus on capital raises through a large collective investor network Advertising, partnership development, positioning, marketing, public relations, influencer engagement, investor relations and other brand building and customer acquisition solutions The vision behind the Accelerator Program is to help streamline a company’s access to essential tools needed for entrepreneurs to obtain capital, network in the right channels, effectively articulate their value proposition and get their products and services into the hands of the right audiences. WagerWire, a proprietary sports betting futures marketplace, is the first company to participate in the Accelerator Program. “We are excited to leverage the combined skills of CSC and HPLDS to help jumpstart our company. The synergies between the two organizations align extremely well and, as a client, has made combined strategy calls, investor conversations, brand positioning initiatives, public relations goals, as well as overall workflow a seamless experience. These two groups work hand-in-hand, which minimizes the complexity of having a few disconnected agencies help control different parts of our business,” said Zach Doctor, co-founder and CEO at WagerWire. “While the attention surrounding the North American sports gaming market is high, market conditions have clearly become more challenging. We see that it’s harder for even the best companies to navigate the complexities of the capital markets, investment needs, all while positioning themselves the right way with investors, potential strategic partners and customers,” said Scott Secord, partner at Cardinal Sports Capital. “We’ve partnered with HPLDS before on a number of mutual clients and feel our end-to-end services, now offered through the Accelerator Program. really complement what these early growth stage companies need.” CSC also has a strategic partnership with Canaccord Genuity, a global investment banking and financial services company. CSC’s portfolio companies include low6, Quarter4, ThriveFantasy and WagerWire. HPLDS and CSC have previously collaborated on advisory and marketing communications efforts with Quarter4 and ThriveFantasy, as well as other clients. “Many passionate and driven entrepreneurs come to us wanting to market their offerings to build mindshare and new users. But, a lack of investment dollars and a misunderstanding of what the investment community cares about, often creates real challenges to conducting business as they had hoped,” said Ed Moed, CEO of HPL Digital Sport. “This partnership with CSC will allow us to tap our wide-scale network of investors to allow these worthy companies the opportunity to close on their early rounds of investments, and leverage our experience and guidance as advisors to build, market, sell and conduct business as they had planned to.” A number of HPL Digital Sport current and former clients include Sportradar, Monkey Knife Fight, BettorEdge, SharpLink Gaming, Champion Gaming, NBC Sports Edge and Rush Street Interactive. For more information on the Accelerator Program please email: Ed Moed at emoed@hotpaperlantern.com and John Libro at jlibro@cardinalsportscapital.com. About Cardinal Sports Capital: Founded in 2021, Cardinal Sports Capital focuses on market sectors that include sports gaming, and the media/tech/data convergence space. The firm aims to bring a different dynamic to the commercial sports and gaming marketplace through a combination of financial investment, marketing services, and industry connectivity. About HPL Digital Sport: Hot Paper Lantern Digital Sport is a specialty group within Hot Paper Lantern (HPL) that works with sports betting, fantasy and sports technology brands to build greater brand relevance and acquire new audiences. The group’s unique value proposition is how it leverages years of deep expertise in this category with the way it integrates specific services such as: strategic branding, customer research/analytics, performance marketing, public relations and social media strategy, experiential and high level creative design to generate results. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.hpldigitalsport.com/

April 28, 2022 09:01 AM Eastern Daylight Time

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