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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Covid Testing the Right Way and How to Avoid Scams

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZyvwNXn2NSo Testing for Covid-19 is now a daily part of many of our lives. Testing to go to work, school, travel, concerts, and most importantly, to stay healthy. But not all tests or testing centers are created equally. There are still many unanswered questions we have on the best ways to stay safe and healthy. With so much uncertainty its time to turn to an expert for insights and information on how to do covid testing the right way and avoid scams. On February 16 th Dr Emily Volk, President of the College of American Pathologists conducted a nationwide media tour. Topics that Dr Volk discussed included: What people need to know to administer an at home test properly Why it’s important that any collection center or laboratory doing COVID testing is accredited, adhering to the very highest standards Are rapid antigen tests more accurate than PCR tests and when to get one or the other Questions we should be asking medical professionals For more information, visit newsroom.cap.org About the College of American Pathologists: As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 01:26 PM Eastern Standard Time

Video

Fastest, Cheapest DeFi Trades with No Front Running Now Possible via Telos

Telos Foundation

The Telos Blockchain’s (ticker: Tlos) recently launched non-Ethereum Fork Virtual Machine ( tEVM ) has already become home to multiple decentralized exchanges, Zappy being the latest. Running on the full layer 1 power of the Telos Blockchain, every single one of these DeFi platforms are more robust than ever. Telos provides DeFi platforms with a utopian trading environment in which traders gain access to the cheapest and fastest trades by many multiples. Here is video proof of Telos having the cheapest and fastest trades. Telos vs Fantom Telos vs Avalanche vs Binance Smart Chain vs Ethereum * Sub-Dollar trades can be profitable via DeFi on the tEVM. “Uniquely, the tEVM has instant transactions with fixed nano-sized gas fees that do not move linearly with the Tlos coin price. This uniqueness makes the tEVM consistently sustainable for DeFi traders of all sizes.” Justin Giudici, Acting CEO at Telos Foundation. By default, the tEVM also fully protects traders from any Front Running or Miner Extracted Value (Mev). Potentially saving DeFi traders billions of dollars. Unfortunately, even to this day, not enough traders understand that without their knowledge or consent, these two unethical practices are commonly separating them from their potential profits. These are highly unethical practices, and they are plaguing all of DeFi. With that noted, it should echo that DeFi trades are 100% insulated from any Front Running or Mev on Telos. Telos tEVM was built from the ground up. Not just forking off the Ethereum source code and the tEVM compiles with the same outcomes using its own source code and layer 1 mainnet. One of the huge benefits of Telos is that unlike Ethereum, the mempool cannot be reorganized in any way. The Telos protocol is strictly a first in first out design. This concept along with strict governance and half second blocktimes makes Front Running impossible on the Telos Network. In fact, Defi without Front Running / MEV only exists on Telos. Defi and NFT traders would benefit by understanding that the entire Ethereum network, its layer 2s, and all the Ethereum forks are literally plagued by Front Running / Mev. Whales, Institutions and large trades in general are all highly targeted on these other networks. Arbitrage and Speed Advantage Telos has half a second blocktimes and is the fastest 3rd generation layer 1 blockchain with an EVM, by many multiples. These ludicrous speeds along with Telos’ massive capacity (hundreds of millions per day) makes transactions on Telos simply instant. Having access to instant transactions in a landscape in which other platforms coexist that are making transactions 50+ times slower creates a lot of opportunity for savvy traders. With Telos, a savvy trader could easily make multiple trades before a single trade is ever made via another EVM network. This speed advantage allows traders to simply enter or exit out of a position before other traders using other networks. A trader can also take advantage of cross platform and cross Dex price differences via arbitrage. In DeFi, faster is simply a massive advantage and not getting targeted in a mempool for miners' tax / front running should be the industry standard. Why would any trader want to be the victim of Front Running? They wouldn’t! Insulate from Front Running and obtain the fastest, cheapest DeFi trades simply by selecting the Telos EVM as your Network. About Telos Telos is a 3rd generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts, providing full EVM/Solidity support as well as a fee-less native smart contract layer upon which the EVM is built. Telos performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, decentralization and end-user fairness. The network can sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating frontrunning on the network), offers a fee-less native and low per transaction cost EVM (<$0.10), and a fully decentralized block producer network. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

February 22, 2022 10:20 AM Eastern Standard Time

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NBA All-Star LaMelo Ball and Memorigin partners to launch new watch brand Melofaith LaMelo Ball's first-ever RARE Tourbillon watch

Memorigin

HONG KONG SAR - Media OutReach - 22 February 2022 - The 20-year-old NBA All-Star LaMelo Ball made his appearance in the NBA All-Star Game held on last Saunday February 20. Basketball fans are eagerly awaiting his impressive performance. LaMelo Ball is currently playing for the Charlotte Hornets, after embarking on his NBA career since 2020. In just two years, he has clinched numerous awards: ESPY’s Breakthrough Athlete of the Year, NBA Rookie of the Year, and NBA All-Rookie Team. He is the also the 4th-youngest player to appear in the All-Star Game, earning him widespread attention as an elite young star. NBA stars have always been looked to as more than just athletes, but instead as fashion faces which drive global trends forward. LaMelo Ball, who has always been passionate about fashion, launched his own designer lifestyle clothing brand LaFrance last year, and this year, he is adding another accolade to his resume by launching an international collaboration with Memorigin, a Hong Kong-based tourbillon watch brand, with the creation of a new high-end watch brand "Melofaith". Melofaith introduces its first high-end fashion item - the "RARE Tourbillon", designed in complete LaMelo Ball style. Using a strong fiery red as the primary color, the watch features a unique tonneau-shaped case and a stylish red camouflage rubber strap, breaking the tourbillon’s traditional notion of polished, genteel elegance. The skeleton dial is presented in street graffiti style and features numerous symbols of LaMelo Ball, including his first tattoo - the word "FEAR" and "GOD" on his wrist at the age of 16 - as well as a doodle of his name "Melo". There is also a silhouette of LaMelo Ball in profile and the “number 1 with wings” symbolizing him as the "Golden Child". The watch is available in two versions, the regular version with a more subdued PVD tonneau-shaped steel case in black and the diamond version with a tonneau-shaped steel case inlaid with 226 diamonds, making it a dazzling timepiece that suits different people. The watch is equipped with a hand-wound tourbillon movement with a 40-hour power reserve and a frequency of 28,800 vibrations per hour. The word "MELOFAITH" is engraved on the tourbillon, which makes the watch stand out without compromising its stability. The brand, named "Melofaith", is coined from LaMelo Ball's religious beliefs - his faith is his source of strength, inspiring him to face the challenges of every game with determination and perseverance. LaMelo Ball hopes to share his philosophy with fans through the creation of his brand. With religion being his spiritual pillar, faith and confidence are two indispensable elements that have allowed him to develop into an outstanding athlete. About RARE Tourbillon Watch Retail price: USD 6,800 Model No. MO 0822 Case Black PVD coated barrel-shaped stainless steel case Watch size: approx. 58 x 46mm Watch thickness: approx. 18.25mm Both sides sapphire crystal Water resistance: 5ATM Movement Flying tourbillon 155 pieces of subassembly module and 18 jewels Frequency: 28800 oscillations/hour Features 40 hours power reserve The tourbillon located at 6 o'clock rotates at a speed of 60s for one circle Manual winding mechanism Dial LaMelo Ball-themed dial LaMelo Ball's tattoo design Graffiti style painting Strap Camouflage rubber strap About RARE Tourbillon Watch (Diamond version) Retail price: USD 20,000 Model No. MO 0822 Case Diamond-embedded barrel-shaped stainless steel case Watch size: approx. 58 x 46mm Watch thickness: approx. 18.25mm Both sides sapphire crystal Water resistance: 5ATM Diamond/Gem Setting White diamond quantity: approx. 226pcs approx. 1.9carats Movement Flying tourbillon 155 pieces of subassembly module and 18 jewels Frequency: 28800 oscillations/hour Features 40 hours power reserve The tourbillon located at 6 o'clock rotates at a speed of 60s for one circle Manual winding mechanism Dial LaMelo Ball-themed dial LaMelo Ball's tattoo design Graffiti style painting Strap Camouflage rubber strap About Memorigin Memorigin is the first Hong Kong brand which only produces Tourbillon. The marvelous oriental sculpture merging with western top art of watchmaking creates a Tourbillon watch which has strong Hong Kong cultural character and is a blend of oriental and western cultures. Memorigin uses its in-house movement with its production process strictly controlled so that craftsmanship and quality are sanctioned by international professionals. All Memorigin watches are used with high quality materials from different countries; it has been arranged meticulously from a small part to the complete watch. Memorigin Tourbillon watches are designed by Hong Kong top designers and collectors with innovative concepts. Besides the traditional elegant style, it also adds cultural elements into the design, leading the oriental art to be international. In additions, Memorigin has a unique word carving technology: words can be engraved on the movement and can be preserved forever that the watch becomes unique and memorable. Official web site: www.memorigin.com Tel: (852) 29760108 Address: Room 803-804, 8/F, Chai Wan Industrial City Phase 1, No. 60 Wing Tai Road #Memorigin Contact Details Ms. Ivy Kung +852 2976 0108 ivy_kung@memorigin.com Ms. Christie Chan +852 2976 0108 christie_chan@memorigin.com

February 22, 2022 08:00 AM Eastern Standard Time

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Unifriends Announces NFT Drop for New Play-to-Earn Blockchain Gaming Ecosystem

JMRConnect: Shaping Influence° PR

Initial Whitelist Minting of 3D NFTs for 10,000 one-of-a-kind, unique generative unicorns with varying traits and rarity; 100 percent of secondary sales will go back to the community treasury and liquidity pool Unifriends ( www.unifriends.io ), the new 3D NFT, player-first gaming ecosystem featuring 10,000 unique generative unicorns with 170 varying traits, today announced both its whitelist and public mint Airdrops. 100 percent of secondary sales will go back to the community treasury and liquidity pool. WHITELIST MINT DETAILS: WHEN: February 18, 2022, at 12:00 PM ET MINTS: 0.069420 ETH OFFICIAL WEBSITE: https://unifriends.io/ PUBLIC MINT DETAILS: WHEN: February 19, 2022 MINTS: 0.1337 ETH DISCORD Join our DISCORD community now! Learn more and reserve your spot: Twitter - https://twitter.com/UnifriendsNFT Instagram - https://www.instagram.com/unifriends.nft/ OpenSea - https://opensea.io/collection/unifriends-nft-official The Unifriends Utility token, UNIVRS, will be deployed on Polygon chain for gaming contracts, ensuring hyper-fast experience while eliminating gas fees. Hodlers will be able to earn the UNIVRS utility tokens in mini games embedded within the NFTs. Only owners of the specific token will be able to earn UNIVRS token. Unifriends will launch three unique mini games in which coin hodlers can acquire play-and-earn tokens. Each token is embedded directly with Unifriends’ NFTs as a dApp; only owners can connect their wallets and earn UNIFRN tokens. The more rare, legendary Unifriends coins will have a higher percentage chance relative to the total supply allocated to the gaming contract. 10 legendary Unifriends’ NFTs will have special in-game capabilities. UNIFRN governance tokens will be airdropped to hodlers and developers to democratize decisions in a DAO structure. Unifriend hodlers will be distributed a baseline set of UNIFRN governance tokens, but individuals will be able to buy UNIFRN on an established DEX post drop. On-chain metadata determines whether your unicorn is speedy, strong, or intelligent. Properties are dynamically derived using pseudo-randomization methods upon minting. In addition to having a flag set-up at the contract level to allow it to Unifriends activity on OpenSea, we will also process image reveals progressively based and update the image base URI at the contract level ~3-7 days per batch of mints New immersive, browser-based games will be deployed throughout 2022. Players will be able to participate in future drops and buy new items and upgrading NFT using UNIFRN/UNIVRS tokens. ABOUT UNIFRIENDS Unifriends is a 3D NFT project featuring 10,000 completely unique generative unicorns with varying traits and rarity. Unifriends will have a governance token UNIFRN to democratize decisions in a DAO structure. The UNIFRN governance token will be airdropped to holders and developers of the project for governance. A utility token UNIVRS will be deployed on Polygon chain for the Unifriend gaming contracts. The UNIVRS token will be earnable within our browser based mini-games platform. Visit www.unifriends.io to join the NFT revolution! Contact Details Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net

February 18, 2022 02:33 PM Eastern Standard Time

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Brush Up on Oral Health: Technology For Your Mouth Leading To Healthy, Confident Smiles

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UIgoM06hR04 How do you get that ‘fresh from the dentist’ clean feeling on the 360+ days you’re not at the dentist? You turn to a revolutionary kit that integrates advanced technology to deliver brighter, whiter smiles and cleaner, healthier teeth. The result is that consumers look and feel their best and enjoy greater confidence as they go about their day. Built by dental professionals, izzoTM was developed by fourth-generation family-owned Premier Dental, a global developer and manufacturer of dental and medical products that has been in business for 100+ years, with a presence in 76 countries. Julie Charlestein, the President and CEO of Premier Dental, conducted a nationwide media tour to discuss the launch of izzo TM, an innovative new direct to consumer initiative designed to elevate at-home oral care. While brushing your teeth regularly is certainly important, izzo TM is the first and only 4-in-1 oral care system that goes significantly beyond just the typical toothbrush to give your teeth a whole new level of clean. izzo is technology for your mouth leading to healthy, confident smiles. izzo not only helps you brush effectively, it helps you polish to remove surface stains for a brighter, whiter smile; scale to remove plaque and debris between teeth; and sanitize your brush to ensure it’s germ-free for your next use. Best of all, it gives you that ‘fresh from the dentist’ clean feeling and a healthy confidence to look and feel your best. The revolutionary izzo system is currently available online for purchase at www.izzosmile.com for $129.95. For more information or to read first-hand product reviews, please visit www.izzosmile.com. About izzo TM izzo TM is the revolutionary 4-in-1 home oral care system that helps consumers look and feel their best through healthier, whiter smiles. izzo includes a toothbrush, polishing system (polisher & enamel polishing paste), scaler and sanitizer. Made in partnership with Premier ® Dental Products Company, a 4th generation, family-run business established in 1913, izzo reflects the knowledge of over 100 years in developing professional-grade oral care products. This differentiated product introduces innovative in-home dental care directly to consumers through an easy-to-use kit and a convenient Subscribe & Save program. For more information, please visit www.izzosmile.com. About Premier Dental ® Products Company Premier Dental ® is a global privately-held business dedicated to delivering inspired solutions for daily dentistry. Dental professionals have turned to Premier for over 100 years as a leader in bringing innovative products to market that improve their daily procedures, practices and patient outcomes. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 18, 2022 01:54 PM Eastern Standard Time

Video

HowToBet Leads the Way in NFL Handicapping

HowToBet.com

Have you learned about How to Bet yet? If you have not, you missed out on what might have been the greatest sports handicapping run in National Football League history. All season, Daryl Fein and Sean “The Genius” Miller picked NFL games, totals, and prop bets for sports bettors all over America and the world, with views coming in from countries across the globe. Much of that has to do with the hot streaks the dynamic duo were on for much of the football season. The Los Angeles Rams became the second team in a row to win a Super Bowl in their home stadium, a feat which had never happened until Tampa Bay accomplished it in 2021. But the Rams were not the only winners on Sunday: if you watched the How to Bet Super Bowl podcasts leading up to the big game, you might have come away with a lot more cash than you had prior to kickoff. How to Bet podcast co-hosts each hit some big plays on the Super Bowl, with Fein picking the Bengals on the +4.5 spread line and hitting some prop plays. Miller bet the Rams down to -2.5 and took them in a parlay with the under 48.5, cashing in that, and also pegged Cooper Kupp as the MVP at +700 odds, had Aaron Donald to record a sack, and Kupp to score a TD. Not a bad day at the office. “I thought maybe Aaron Donald should have won the MVP, but I will take the money,” Miller said. “Kupp was unplayable down the stretch, and was the reason they came back from seven down there. But while we did so well with pre-game picks, I did really well with the live betting. “I took the Rams when they were down 20-13 at -2.5, which returned a decent amount of cash. I think with the way betting is going now, that might be the best way to win plus-money wagers. I do that a lot on soccer games, because you can feel the momentum of games shifting sometimes when you are watching a game. It is the same with NCAA College Basketball: there are some opportunities to make a lot of money on games like that, where you are going to be getting +150, +200, or even higher odds.” It is interesting that Miller spoke about college basketball and soccer, because there is some breaking news for the How to Bet podcast, as it pivots away from NFL for the next six months: from football to futbal, as it is. If you missed out on the NFL season of How to Bet, do not fret: the show is expanding now that Super Bowl LVI is done and dusted, as the sports betting landscape continues to grow by the day, week, month, and year. Fein and Miller will be branching out, covering March Madness, the Premier League, UEFA Champions League, and many other European football leagues, as well as Major League Baseball, NBA, and NHL. “For me, it is a dream,” Miller said. “Anyone that has watched the show, or followed me on Twitter ( @TheProdigalSean ) knows I am a huge soccer fan. This is my favorite time of year, with UEFA Champions League matches during the week, Premier League–and all the other domestic leagues around Europe–on the weekend, and there is even MLS at night. If you are a bettor, there are so many opportunities to win money on soccer, just because there are so many games. It is very much like NCAA Basketball, with so many games every day, except it is year-round. “Speaking of college hoops, we are getting ready for March Madness, and that should be a crazy time for bettors, with all the games to play. Daryl and I are so excited to continue making picks for people in the coming weeks, and showcase our wealth of knowledge in other sports.” So make sure you stay tuned to the How to Bet YouTube channel in the coming weeks, for more videos, and stories, as the sports betting pivots from NFL to everything else. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

February 16, 2022 07:45 AM Eastern Standard Time

Winter Skin Care & Beauty Tips

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/IH8D0yadno Winter weather can wreak havoc on your skin and hair. Between all the dry, chapped and cracked skin, and frizzy or damaged hair, this is the time of year to pay extra attention to self-care and beauty routines. During the colder months, the American Academy of Dermatology Association (ADD) recommends adding moisture into your skin. All skin types need moisture, as lower temperatures, hot indoor air, and dry air everywhere can disrupt the skin’s barrier. It’s the season to focus on all areas of self-care from head to toe. Healthy hair and moisture go hand in hand — no matter the time of year. There are some surprising ways to help keep your locks healthy and looking their best as winter winds snag and tangle hair, which can lead to breakage and split ends. Foley has come up with a four-step plan to help people look and feel their best during the colder months. MORE MOISTURE: One way to counter the effects of dry air is with a daily moisturizer. Foley recommends OLEHENRIKSEN Strength Trainer Peptide Boost Moisturizer. It is a daily vegan and nutrient-rich moisturizer that quickly doubles hydration, visibly boosts elasticity, improves the look of fine lines and wrinkles, and protects your skin’s moisture barrier from harsh winter elements. This moisturizer is packed with potent ingredients inspired by skin’s building blocks—such as amino acids, peptides, ceramides, and collagen—to bring moisture, bounce and resiliency back to all skin types. Foley says it “Melts into your skin. This balm-to-gel texture delivers rich hydration… an unexpectedly lightweight feel perfect for protecting dry winter skin.” For more information, go to olehenriksen.com. Direct link: https://www.sephora.com/product/ole-henriksen-strength-trainer-peptide-boost-moisturizer-P479339?skuId=2547917&keyword=olehenriksen%20-%20strength%20trainer%20peptide%20boost%20moisturizer Social media handles: @olehenriksen MORE HAIR CARE: Healthy hair and moisture go hand in hand. Foley has found that there are some surprising ways to help keep your locks looking their best in the winter. One brand the beauty expert highlights is Maui Moisture Heal & Hydrate + Shea Butter Hair Mask, saying, “This is a refreshing and restorative vegan hair care line developed with Aloe Vera as the first ingredient for a hydrating and healthy base for curls.' The brand’s creamy hair mask is formulated with shea butter, coconut oil, and macadamia oil which work to deeply quench, nourish and repair dry, damaged curls and strands while helping minimize split ends. Foley recommends using the product as a leave in treatment on wet hair to deeply condition strands if locks are feeling extra dry, adding, “I love it, it has a soft and sweet scent. Although it’s thick and creamy in appearance, it doesn’t feel heavy and glides nicely onto your hair.” For more information, go to mauimoisture.com Direct link: Maui Moisture Heal & Hydrate + Shea Butter Hair Mask & Leave-In Conditioner Treatment to Deeply Nourish Curls & Help Repair Split Ends, Vegan, Silicone-, Paraben- & Sulfate-Free, 12 oz - Walmart.com Social media handles: @mauimoisture HYDRATE DELICATE SKIN: Cold and dry weather can damage softer skin. Foley says, “Our lips are a very thin and delicate. The cold months zap them of much-needed moisture, often leaving them dry and irritated.” The beauty expert says people can keep their lips hydrated all-day (and all-naturally!) with the #1 organic lip balm in the U.S—eos 100% Natural Shea Lip Balms. Foley points out that, “eos blends flavors that are almost good enough to eat with super-moisturizing ingredients for delicious lip balms that you’ll want to swipe on again and again.” This brand’s balms are made with USDA Certified Organic, sustainably-sourced shea butter and hydrating coconut & jojoba oils for long-lasting hydration and soft, smooth lips. Foley adds, “I can’t get over how soft my lips are! It feels like smoothness in a stick!” For more information, visit evolutionofsmooth.com, Target and Walmart. Direct link: https://evolutionofsmooth.com/collections/100-natural Instagram: @ eosproducts FEEL & LOOK YOUR BEST: Foley admits personal style is unique, but the weather can make it difficult at times. “I’m always searching for ways to help people look and feel their best. However, I’m really excited by a new hydrating concealer that is perfect for winter months.” A sister launch to the viral Good Apple Skin-Perfecting Foundation Balm, KVD Beauty is back with their latest launch, Good Apple Lightweight Full-Coverage Concealer. Foley says this new concealer delivers lightweight full coverage with extreme long wear staying power and is packed with ultra-concentrated InterLace Pigments for crease resistance, and maximum vibrancy. She adds, “It’s formulated with hydrating ingredients, such as apple extract and raspberry stem cells, and is available in 32 inclusive shades. You’re going to love how it feels and looks!” For more information, go to KVDVeganBeauty.com. Social media handles: @KVDbeauty Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 15, 2022 03:54 PM Eastern Standard Time

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Telos tEVM and dStor to Power the MetaVerse in Utopian Fashion - Grants and Hackathons are Live!

Telos Foundation

Telos Blockchain (Tlos) has launched its very own non-Ethereum fork Virtual Machine ( tEVM ) and a cloud-based peer to peer decentralized file storage system ( dStor ) to facilitate the exploding Metaverse and all its future needs. Telos is a 3rd Generation, ESG compliant layer 1 blockchain that has been executing energy-efficient smart contracts uninterrupted since 2018. Every transaction on the Telos Network utilizes less than 0.000002 kWh of energy per transaction and costs end users zero to near zero in gas fees. Prior to the recent Telos EVM launch, the Telos mainnet was executing smart contracts only for Native C++, but now with the new Telos EVM it also can deliver smart contracts for Solidity and Vyper as well. The vast majority of all actively used dapps utilize one of these two languages, C++ or Solidity. Now that Telos EVM is live this means that Telos is the only blockchain capable of generating blocks for the two most popular languages. “With the Metaverse set to become its very own multi-trillion-dollar industry via entertainment and commerce, layer 1 blockchain solutions will be needed more now than ever. It is fundamentally impossible for any of this to work without them. Layer 1 blockchains that are scalable, affordable and energy efficient are the foundation of the Metaverse. The Telos Blockchain is the most advanced and robust layer 1 by many multiples. A utopian solution for Web3.0 and the Metaverse.” Justin Giudici, Acting CEO at Telos Foundation. Telos and its tEVM is capable of sustainably delivering hundreds of millions of near fee-less transactions per day before any future sharding/rollups. The Metaverse will need this level of capacity to thrive. Telos' current capacity is sufficient to handle the transaction needs of every single existing layer 1 chain, including all their future forecasted growth for the next decade. As other chains boast their theoretical transaction capacity, Telos delivers. With any one of the following third-party comparisons, one can clearly see for themselves some of the proven strengths of Telos. Cardano, Solana, Polkadot, Fantom and Telos vs the Clock Telos vs Fantom Telos vs Avalanche vs Binance Smart Chain vs Ethereum *Visit links above For Web 3.0 commerce and entertainment to thrive, dApps need speed, capacity, affordability, energy efficiency, decentralization and even p2p file storage. With Telos‘ half-second block times and endless capacity, transactions will consistently be inexpensive and faster than the eye can see. Transactions are instant with Telos. With the launch of the Telos EVM, Solidity based dApps can finally utilize all of these advantageous attributes as well. Ultimately, dApps on Telos can spread their wings, minimize their spending, and take flight on a Layer 1 platform that has no congestion in sight. *Developer Alert: Telos Spark Hackathon - 100,000 Tlos for First place! Feb 7 to March 6th - Register Here Telos Ignite Grant Program - 12 million over 4 years! Live now! - Register Here Some uses on Telos are even free for the end-user, specifically if the dApp was built in Native C++. These dApps running natively on Telos can enjoy zero fee transactions if they have staked enough resources to support their activity. These fee-less transactions are favorable for many Web 3.0 users, especially because the vast majority of transactions are simple transactions. For example, simple transactions are extremely common in blockchain gaming. It is often difficult for dApps to build a lucrative model around these continuously fluctuating transaction costs. Telos allows Web 3.0 dApps to overcome this barrier by being the only layer 1 platform offering a pathway to fee-less transactions. On the solidity side, the Telos EVM charges near zero gas fees for transactions. Uniquely, the prices do not move linearly with the Tlos coin price. Instead, the gas fees are fixed, independent, and remain homogeneous, which is very helpful when building a business on blockchain. Unpredictable fluctuating costs can destroy most business models, making it extremely important to note that Telos brings much needed stability to this variable. Telos' founders also bring years of Metaverse experience to the table. You may be wondering how that’s possible when the Metaverse seems to be brand new and Facebook’s Mark Zuckerberg just made it popular, but there is a background story. Before Web 3.0 and virtual reality were married off and coined into a single phrase, the Metaverse, Telos was already heavily engaged in the concept. In this MetaVerse / Web 3.0 gaming video from over 2 years ago, you will see Telos chief architect, Douglas Horn explaining how much of this works. The process of creating and owning digital art via NFTs and not just selling them but utilizing them across different virtual environments has been a deep seeded concept within the Telos team. It’s a concept that has led to the development of Telos EVM and Telos dStor, a decentralized peer-to-peer cloud-based file storage system that’s fully integrated into the Telos architecture. Telos dStor, as of now, is the highest performance storage system available. Individual users, collectors, digital graphic artists, musicians, and gaming companies can store all their digital Metaverse content seamlessly and simultaneously on dStor. This storage capability is available in all global regions, in a decentralized environment, for prices far lower than those offered by Google or Amazon for single-region availability. The next decade is sure to be metamorphic regarding the web and how we interact with it. Web 3.0, blockchain and real life are all on a path to collide into an altered virtual reality and layer 1 platforms like Telos will certainly be needed to deliver the fundamental building blocks that will help manifest the MetaVerse. About Telos Telos is a 3rd generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts, providing full EVM/Solidity support as well as a fee-less native smart contract layer upon which the EVM is built. Telos performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, decentralization and end-user fairness. The network can sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating frontrunning on the network), offers a fee-less native and low per transaction cost EVM (<$0.10), and a fully decentralized block producer network. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details Telos Foundation The Team hello@telosfoundation.io Company Website https://www.telos.net/

February 15, 2022 10:34 AM Eastern Standard Time

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