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ALLIES OF SKIN PARTNERS WITH MINDFULNESS EXPERT AND BEST-SELLING AUTHOR CASE KENNY FOR “SKINCARE = SELF-CARE” CAMPAIGN

Allies of Skin

Allies of Skin, the supercharged clinical skincare brand founded by Nicolas Travis, announces its partnership with mindfulness expert and best-selling author Case Kenny to celebrate the connection between skincare and self-care. Renowned for its results-driven routines, personally curated by Nicolas Travis from the brand’s assortment of supercharged clinical skincare, Allies of Skin is taking skincare one step further. Together with Case Kenny, they introduce a powerful perspective: skincare as self-affirmation. Allies of Skin's iconic routines are sealed with a bespoke affirmation created by Case Kenny – restoring the skin while reconnecting you with your sense of self. The collaboration invites consumers to turn their daily regimens into powerful acts of self-connection, blending high-performance formulas with holistic wellness. Affirmations aren’t just an add-on – they're the final, essential step in any skincare routine. Just as an Allies of Skin product seals in skincare benefits, a self-affirmation seals in intention. Great skin has the power to make you feel better – more confident, more centered, and more connected to yourself. Together, Nicolas Travis and Case Kenny are lighting both the inner and outer light for consumers, redefining skincare as a ritual for total well-being. For the collaboration and as an official #ALLIESPartner, Case Kenny will curate bespoke digital affirmation cards which will be available through social “drops,” lead engaging social content centered around mindfulness, skincare, and self-love, host events aimed at building conscious community, and participate in a co-branded influencer seeding to spread the message that skincare equals self-care. FROM THE FOUNDER "It has taken 18 years for me to appreciate the beauty of the scars from my experience with facial necrosis. Through my own healing journey, I discovered Case Kenny and his brilliant work. His words resonate with me on a soul level, and they serve as guiding light on dark days. It is this light that I hope to share with our allies. The unwavering light that comes with being at home in your skin. The light that radiates from within when you are at peace with yourself and your journey. The light that no person or situation can diminish. It’s time for all of us to shine a little brighter," says Nicolas Travis, Founder of Allies of Skin. FROM CASE KENNY "I’m very excited to partner with Allies of Skin because we share the same belief: the light you carry comes from what you’ve healed. I believe the darkness you endure in life only makes your light shine brighter, and Allies of Skin believes the same. They believe that skincare isn’t just about how you look, but how you feel. That how you care for yourself on the outside is a reflection of the self-respect, growth, and peace you’re building within. That your outer glow is a mirror of your inner work. What I love most is their mission to make skincare more human - to honor the ups and downs, to embrace the imperfections, and to remind us that showing up for yourself is enough. That kind of alignment is meaningful," says Case Kenny. To stay updated on drops, events, and inspiration, follow @alliesofskin and @casekenny on Instagram. ABOUT ALLIES OF SKIN Allies of Skin redefines skincare with a “supercharged clinical” approach, maximizing clinically proven actives, protective antioxidants, and supporting the skin barrier. Founded by Nicolas Travis in 2016, the high-performance formulas deliver visible, transformative results in fewer steps, with innovative active ingredients like Epidermal Growth Factors (GF), Copper Tripeptide, and patented Encapsulated Retinaldehyde (Retinal), with the mission of delivering unparalleled skin regeneration and longevity. Contact Details OGAKI Digital Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://us.allies.shop/

July 01, 2025 05:24 PM Eastern Daylight Time

Peru: The Rhythm of the Heart — Cultural Event Featuring Inti Raymi and Fiesta de San Juan Held at Peru Pavilion

Promperu

On Tuesday, June 24, 2025, the Peru Pavilion at Expo 2025 Osaka-Kansai held a special cultural event celebrating two of Peru’s most iconic traditional festivals —Inti Raymi (Festival of the Sun) and the Fiesta de San Juan. The event featured live performances and screenings both outside and inside the Pavilion, allowing many guests and members of the press to experience the cultural diversity and richness of Peru. Opening the event, Fernando Albareda, Deputy Commissioner General of Peru, delivered a welcome address, “Inti Raymi is an Andean festival that celebrates the sun god and the harvest season, while Fiesta de San Juan is a joyful celebration of life held across the Amazon region. Both festivals take place on June 24 and are important cultural expressions of Peru. We are honored to share these vibrant traditions with visitors in Japan today.” The program began with a lively drum and zampoña performance, followed by the grand appearance of the Inca and La Coya (Queen). Traditional dances were performed, including the Valicha from the Andes and the Shipibo Dance from the Amazon. Each dance expressed the unique heritage, identity, and pride of its respective region, receiving enthusiastic applause from the audience. Inside the Pavilion, accredited media and invited guests were treated to a guided tour and cocktail reception featuring a screening of videos introducing the festivals, a retablo-inspired photo booth, and a performance of the Lamas Carnival Dance. A tasting menu highlighted iconic dishes such as Juane, a signature dish of the Amazon, as well as Peruvian cocktails and finger foods inspired by the Andes and Amazon regions. In addition, in Peru's Virtual Pavilion (Metaverse), a recreation of the Inti Raymi has been made where the Inca and La Coya (Queen) can be seen in the Peru-Japan link zone. Anyone from around the world can connect and view it, as well as access audiovisual content about the Inti Raymi and the Fiesta de San Juan, with descriptions about their history and influence. To download the application, they can enter here. Cusco, the place where Inti Raymi is held, also boasts many natural and architectural wonders such as Sacsayhuaman, Ollantaytambo, the Sacred Valley, Machu Picchu, the Qhapaq Ñan, Maras Salt Mines, Moray, and the Rainbow Mountains of Palccoyo, among others. Against this backdrop, the Pavilion’s performance served not only as a celebration of Peru’s cultural diversity but also as a strategic moment of cultural diplomacy to promote its heritage and tourism potential. The Peru Pavilion will continue to offer events that highlight the country’s cultural, culinary, and regional diversity throughout the duration of the Expo. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

June 30, 2025 01:00 PM Eastern Daylight Time

EDGE Boost Named Preferred Payment Method for World Series of Poker Event Series

EDGE Boost

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures. “Poker players competing at WSOP events typically face many roadblocks funding their entry at the casino and managing any payout,” said Seni Thomas, CEO and Founder of EDGE Markets. “In the past, players had to bring multiple checks from different accounts which complicated the deposit process and led to security issues of players walking around with large cash rewards. EDGE Boost simplifies this entire process and makes it entirely digital. Now these players can focus on their game without worrying about these extra factors. This partnership lays the groundwork for the future of gaming.” This focus complements player safety and strengthens WSOP’s appeal as an attractive event for poker players globally. “EDGE Boost is going to completely transform the WSOP experience,” said Greg Chochon, Chief Operating Officer at WSOP. “This partnership immediately enhances our brand and player experience through tangible benefits that make them feel safe and supported. Together, we are setting a new standard for how the rest of the gambling industry should operate. We also hope this improvement attracts more players to our events because of the frictionless financial process made possible by EDGE Boost, leading to a safer and easier-to-use system for all involved.” "EDGE Boost gives players what we've needed for years - seamless access to our money, without hassle or judgment," said Lexy Gavin-Mather, Professional Poker Player and Coach. EDGE Boost is also sponsoring an exclusive lounge at the WSOP in Las Vegas through July 11. It offers EDGE Boost cardholders a private space with refreshments, Wi-Fi, and autograph sessions from poker champions like 17-time WSOP Bracelet Winner Phil Hellmuth and WSOP Main Event Champion Jamie Gold. “EDGE Boost is more than a card; it’s a tech revolution for gaming,” Hellmuth said. “Instant access, ironclad security, and flawless control - all designed to let you play your game.” "If you're still traveling with cash, wiring money, or dealing with silly limits you're way behind,” Gold said. “EDGE Boost is a literal game changer! It's a Visa debit card built for serious players who want control over their bankrolls. It saves me so much time and keeps me safe! No brainer to sign up ASAP." About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. One of the first deposit accounts built exclusively for betting-related use, held with Cross River Bank, Member FDIC, and eligible for FDIC insurance up to $250,000 per depositor. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. *Deposit Checking accounts are held with Cross River Bank, Member FDIC. The EDGE Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The EDGE Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gambling problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

June 26, 2025 09:01 AM Eastern Daylight Time

OYO Becomes the Most Profitable Indian Startup with $72 Million Profit

Tech Observer

OYO Founder Ritesh Agarwal shared in an employee town hall that the company has now become the most profitable Indian startup. The company reported profit after tax (PAT) of ~$72 million in its financial results for the fiscal year ended March 31, 2025, a 172% increase from ~$27 million in FY24. According to documents accessed by PTI, as per its unaudited financials, the company achieved an adjusted EBITDA of ~$132 million in FY25, compared to ~$104 million in the previous fiscal year, marking a robust 27% year-over-year growth and its 10th consecutive quarter of EBITDA profitability. Consequently, OYO's earnings per share (EPS) reached $0.93 for FY25, up from $0.36 in FY24, reflecting a 158% increase as the company continues to enhance shareholder value. The platform reported a 54% increase in Gross Booking Value (GBV) to $1.92 billion and its revenue grew to ~$754 million, a 20% increase year-over-year, fueled by the company's premium offerings through its Company-Serviced Portfolio (including the mid-segment Townhouse Hotels and Softbank- and Oravel-promoted Sunday Hotels) across India, UK, and the SEAME region, as well as the successful integration of G6 Hospitality. The company has strategically expanded its premium offerings with the launch of over 30 Sunday Hotels in the last 12 months across various regions, including India, Saudi Arabia, UAE, and Southeast Asia. In the SEAME region alone, company-serviced property additions grew from 7 in Q4 FY24 to 256 in Q4 FY25. The fourth quarter of FY25 proved to be OYO's strongest, with GBV reaching ~$744 million, a 126% growth compared to the same period last year, driven by its growing hotels business across India, USA, and SEAME and the acquisition of G6 Hospitality in Q3 FY25. Revenue for Q4 stood at ~$218 million, up 41% year-over-year, while adjusted EBITDA increased by 61% to ~$51 million compared to Q4 FY24. The quarter saw significant expansion with the company's hotel storefronts increasing by 25%, buoyed by the addition of G6 hotels in its portfolio, and the homes segment growing by 42% year-over-year. Hotel GBV per storefront per month surged by 161% to ~$8,940, reflecting the success of OYO's premiumization efforts and strategic acquisitions. OYO's global presence now includes approximately 22,700 hotels and 119,900 homes, along with 91,300 listings across its platform. The company significantly strengthened its position in developed markets, particularly in the US, where it experienced 55% growth in storefronts and 45% growth in GBV during FY25. International rating agencies have recognized OYO's improved profitability and strengthened credit metrics, with Moody's upgrading the company's rating, citing OYO's improved profitability over recent quarters. For the current financial year, FY26, Ritesh Agarwal has earlier shared a target of reaching over ~$233 million in EBITDA and $1.31 EPS, by growing its current annualized EBITDA run-rate of ~$198 million. The company expects its US operations to be a significant driver, with projected consolidated GBV growth of 3.4x in FY26 compared to FY25. In FY 2025, OYO demonstrated the highest PAT growth compared to leading hospitality players such as IHCL, Lemon Tree, Ixigo, and Royal Orchid. OYO’s revenue outperformed Lemon Tree, Ixigo, and Royal Orchid, though it trailed IHCL. Note: Financial figures in USD are converted using the exchange rate of 1 USD = ~85.7 INR as of June 9, 2025. Contact Details Tech Observer Md Ujaley +1 931-358-3248 editor@techobserver.in Company Website https://techobserver.in/

June 25, 2025 08:30 AM Eastern Daylight Time

G6 Hospitality’s Revenue Management Program Delivers Double-Digit Growth and Outperforms Market

G6 Hospitality LLC

G6 Hospitality, parent company of Motel 6 and Studio 6, today announced the results of its Revenue Management Services (RMS) program, which continues to deliver superior performance for participating properties compared to the broader portfolio and the market at large. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with dedicated revenue managers. These initiatives allow general managers to focus on guest experience while G6’s experts optimize pricing, channel mix, and promotional strategies. Properties enrolled in the G6 Revenue Management Services program saw an impressive 11% year-over-year revenue growth in the first quarter of 2025, more than double the growth rate of the rest of the portfolio and significantly ahead of industry benchmarks. These properties also achieved a 10% higher Average Daily Rate (ADR) compared to non-RMS properties, reflecting the program’s effectiveness in optimizing pricing and maximizing revenue opportunities. The RMS program’s impact is especially pronounced on G6’s app & website. In Q1 2025, properties under revenue management saw web and app channel growth of 11.5%, while the rest of the portfolio experienced a 4.4% decline. This digital uplift is driven by advanced dynamic pricing, OTA optimization, and a dedicated central performance marketing team that ensures each property is positioned to capture demand across all segments. The program continued to demonstrate momentum in April 2025. Revenue-managed properties posted a 9% revenue growth for the month, compared to just 0.7% for non-revenue managed hotels. Web channel growth for RMS properties stood at 11%, dramatically outpacing the 0.6% growth for non-RMS properties. Average Daily Rate (ADR) for RMS properties reached $78.24, a significant premium over the $66.68 ADR for non-managed properties. “Our Revenue Management Services program is designed to empower our franchisees with cutting-edge tools, strategic expertise, and real-time data to drive results,” said Sonal Sinha, CEO of G6 Hospitality. “The success we’re seeing—higher ADR, more direct bookings, and significant revenue growth—demonstrates the value of our hands-on, data-driven approach. We’re proud to help our partners outperform the market and deliver exceptional value to their guests.” This announcement follows G6 Hospitality’s recent launch of the AI-powered My6 app, which delivers a faster, more personalized booking experience and has already driven a 14% year-over-year increase in direct bookings. Together, these initiatives underscore G6 Hospitality’s commitment to leveraging technology and data to drive growth, enhance guest satisfaction, and support franchisee success. About G6 Hospitality LLC G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 and Studio 6 brands in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas-based company was named a 2024 Leader in Diversity by Dallas Business Journal. For more information, please visit www.g6hospitality.com. Contact Details G6 Hospitality LLC Anupriya +91 97911 63065 anupriya.d@g6hospitality.com Company Website https://g6hospitality.com/

June 23, 2025 10:00 AM Eastern Daylight Time

Circle IPO Outperforms – Is a Meme Fork of Pepe Coin, APORK, the Next Institutional Surprise?

Angry Pepe Fork

Crypto infrastructure is no longer a fringe bet, as demonstrated by Circle's long-awaited IPO. Circle began trading on the NYSE at above $12 and closed 38% above the listing price, all on its opening day. Layer-1 networks and stablecoin startups continue to capture capital while a brand new type of asset is taking shape in a notable way. Out of nowhere, a new meme coin is popping up in market conversations. Angry Pepe Fork ( APORK ) with its unique branding is building a multi-chain, gamified, and community-driven universe. Let's explore and see how $APORK is quietly ticking the boxes for many institutions across the industry. Circle's Strong Start Changes the Playing Field Today, Circle, the cryptocurrency company behind the stablecoin USDC, ended its journey as a public company after going public, up 33.8% (due to the U.S. Senate’s landmark bill passing) and ahead of other fintech companies and almost all analysts. June 7th EOD prices marked $82.84, a 167% gain, afterwards, neutralizing to $107.70. The IPO's success has already caused hedge funds and Venture Capitalists to rethink their views of the entire crypto industry—what parts of the crypto market may be next for serious investment? $APORK, currently in presale, is one emerging token turning viral activity into serious amounts raised. Meme Coin, or Microeconomy? At first glance, Angry Pepe Fork $APORK may be seen as another meme project, but it is much more than that. It is designed with a CommunityFi & GambleFi economy, so users can earn not only by making purchases at the early stages of the project but by also participating in project long term and earning in the platform upon launch. Could Major Institutions Buy $APORK? While pension funds and ETFs are unlikely to directly hold meme tokens in the near future, smaller institutional investors like as crypto-native venture capitalists, investment firms, and crossover firms are looking for early-stage tokens with strong engagement metrics and scalable utility. $APORK's presale, includes staking returns of over 10,000% APY, a tiered incentive structure, and integrated gamified tokenomics which has already attracted thousands of people to its community and raised hundreds of thousands to its project. Cultural Capital + On-Chain Incentives The cryptocurrency world tends to be split on whether we refer to the narrative or infrastructure first. Bitcoin is digital gold; Ethereum is programmable finance; and meme currencies are representative of culture. $APORK is bridging cultural tokens to economic utility. While we don't know if $APORK is the next institutional surprise, its rise suggests that the meme currency space is no longer a joke. This could become the next serious play. Website: https://angrypepefork.com Angry Pepe Fork is the meme coin determined to push boundaries. Focused on going viral and offering real utility and multiple earning opportunities through CommunityFi missions, GambleFi gaming, and upcoming multi-chain bridging - all powered by a passionate, community-driven ethos. This is not financial advice. Do your own research before buying any cryptocurrency. While meme coins are powerful they are also subject to volatile fluctuations in value.WHILE THE VALUE OF $APORK CAN FLUCTUATE YOUR CONTRIBUTIONS WILL ALWAYS BE REWARDED. Contact Details Angry Pepe Fork APORK press@angrypepefork.com Company Website https://angrypepefork.com/

June 23, 2025 06:00 AM Eastern Daylight Time

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News Release

Dawn Maloney Announces the Release of Groundbreaking Book, THE MAKEUP ARTIST’S DESIGN BOOK, Introducing a Revolutionary Approach to Anatomical Makeup Techniques

Dawn Maloney

Dawn Maloney, renowned professional makeup artist and educator, is proud to announce the release of her groundbreaking book, THE MAKEUP ARTIST’S DESIGN BOOK. This comprehensive guide introduces an innovative anatomical makeup technique that categorizes and identifies facial features based on shape patterns. With this new approach, makeup artists and beauty enthusiasts will learn how to tailor their makeup techniques to individual face structures, achieving symmetry and balance like never before. Have you ever tried to replicate a makeup look seen in a social media tutorial, only to be disappointed by the unflattering result? The reason often lies in facial anatomy—what works for one person may not work for you. THE MAKEUP ARTIST’S DESIGN BOOK solves this problem by helping readers understand their unique facial structure and how to enhance it with precision. Based on Dawn Maloney’s extensive experience as a national television makeup artist and educator, this book reveals a cutting-edge, patent-pending anatomical makeup methodology. Dawn’s career working with diverse faces on popular 90s TV talk shows like The Maury Povich Show and The Sally Jesse Raphael Show honed her ability to quickly assess and work with individuals from all walks of life, each with different anatomical facial features. Through this, she began identifying consistent anatomical patterns that require specific application techniques to achieve natural-looking symmetry. THE MAKEUP ARTIST’S DESIGN BOOK offers an in-depth exploration of 32 eye shapes, 36 lip shapes, and 50 face shapes, resulting in a staggering 57,600 possible combinations. Through hand-drawn illustrations and detailed descriptions, readers can easily identify their unique features and learn the best makeup techniques to enhance their natural beauty. Dawn explains, “I am deeply passionate about making each person feel and look their best. I started tracking face shape patterns to ensure flawless symmetry through natural-looking makeup. My technique is rooted in understanding facial proportions and working with them—not just chasing the latest makeup trends. Once you can identify facial shapes, you’ll be able to master makeup techniques that deliver consistent, beautiful results on anyone.” In addition to the comprehensive facial shape identification system, the book includes expert makeup application directions with product recommendations, and 50 face-coloring charts, providing readers with the tools they need to practice and perfect their skills. This makes THE MAKEUP ARTIST’S DESIGN BOOK the ideal resource for makeup artists, professionals in the face aesthetics industry, and beauty enthusiasts looking to deepen their understanding of makeup application. This revolutionary manual represents the most detailed and scientifically informed approach to makeup artistry today, combining years of meticulous study and observation to create a truly unique resource. THE MAKEUP ARTIST’S DESIGN BOOK is available for purchase on Amazon, and the author's website at www.makeupclasses.com. About Dawn Maloney: Dawn Maloney is a professional makeup artist and educator with over 29 years of experience, specializing in personalized makeup application techniques based on the science of facial proportions. Her career spans numerous prestigious outlets, including Fox News Channel, Fox Business Network, MLB, ESPN, MSNBC, The Maury Povich Show, The Sally Jesse Raphael Show, and many others. Dawn has also worked with A-list celebrities, contributed to independent films, corporate videos, photoshoots, theatrical productions, and NY Fashion Week. As the founder of Dawn Til Dusk and MakeupClasses.com, she is dedicated to redefining makeup artistry by celebrating each individual’s unique beauty. CONTACT: For more information or to schedule an interview with Dawn Maloney contact Daniela Ciocan daniela@accessbeautyinsiders.com. Contact Details Accessbeautyinsiders Daniela Ciocan daniela@accessbeautyinsiders.com

June 20, 2025 08:00 AM Eastern Daylight Time

G6 Hospitality Unveils AI-Powered Upgraded My6 App

G6 Hospitality LLC

G6 Hospitality, the parent company of Motel 6 and Studio 6, today announced the launch of the new My6, a completely revamped consumer app featuring advanced AI personalization feature for customers. The revamped guest-facing app delivers 2X faster performance with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates. The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology is particularly valuable for capturing the one-third of all searches for "Motel 6 near me," ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest's preferences, driving higher conversion rates and increased bookings for properties. "Our customers deserve a seamless, personalized booking experience, and My6 2.0 delivers exactly that while simultaneously driving more bookings to our properties. The AI-powered features mean guests find exactly what they're looking for faster, resulting in higher conversion rates and increased occupancy for our locations," said Sonal Sinha, CEO - G6 Hospitality. Key features of the enhanced customer app include: AI-driven recommendations and lister rankings that ensure the right guest is connected with the right property at the right time. Personalized homepage tailored to guest preferences and locality, catering to different customer segments. Save and compare feature allowing users to easily shortlist and evaluate properties to make informed decisions. Enhanced property showcasing with AI-powered amenity tags, with Gen AI-based upgrades coming soon. Interactive map feature that improves navigation and highlights nearby attractions for better trip planning. Optimized visual presentation with categorized images and clearly displayed policy information for better transparency. The app also introduces customer-focused innovations including interactive neighbourhood exploration maps, a save-and-compare function for multiple properties, and an intuitive booking process designed to reduce abandonment rates on the app. Early data suggests the new My6 app saw 14% YoY increase in direct bookings while reducing drop-offs in the reservation process. The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay & Apple Pay payment options, Tripadvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue. My6 2.0 is available now for download on iOS and Android platform. About G6 Hospitality LLC G6 Hospitality LLC is the leading economy lodging franchisor, with nearly 1,500 economy lodging locations under the iconic Motel 6 brand and the Studio 6 Extended Stay brand in the United States and Canada. G6 Hospitality is committed to making hospitality accessible to all through responsible business practices and unparalleled opportunity for franchisees to build a legacy through ownership. Both Motel 6 and Studio 6 were recognized in the 2024 Entrepreneur Franchise 500® report, with Motel 6 ranking in the top 50 of all franchises. The Carrollton, Texas, based company was named a 2024 Leader in Diversity by Dallas Business Journal. For more information, please visit www.g6hospitality.com. Contact Details G6 Hospitality LLC Anupriya Malik +91 97911 63065 anupriya.d@g6hospitality.com

June 11, 2025 08:00 AM Eastern Daylight Time

EDGE Boost Launches Social Accountability Program, Adding Peer-Based Accountability to its Roster of Responsible Gaming Tools

EDGE Boost

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, today announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play. Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools. “The reason why the co-pilot feature has been so successful is peer involvement,” said Seni Thomas, Founder and CEO of EDGE Boost. “Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that.” Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect. The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma. The co-pilot feature is now live and available to all EDGE Boost users. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. One of the first deposit accounts built exclusively for betting-related use, held with Cross River Bank, Member FDIC, and eligible for FDIC insurance up to $250,000 per depositor. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. *Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gaming problem, call 1-800-GAMBLER. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

June 10, 2025 09:00 AM Eastern Daylight Time

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