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CIPIO Appoints AI and Big Data Pioneer Dr. Jin Yu as CTO and Launch 2.0 of Next-Gen Subscriber Experience Platform

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Dr. Jin Yu as its CTO as it gets ready for its next phase of growth with Next-Gen Subscriber Experience Platform TM 2.0. With 25 years of experience in big data, AI, and distributed computing, Dr. Yu is a seasoned technologist and a serial entrepreneur who has co-founded multiple startups including Kyndoo, an influencer marketing software platform with 2,000+ influencers and 90 million social user profiles, eBrain, an AI platform, and Portaura, a social data platform with 100 million location-based social user profiles. He started his career with HP (DEC) Systems Research Center, where he worked with several Turing Award recipients on distributed file systems and other cutting-edge technologies. Dr. Yu, who holds a Ph.D. in Computer Science and Engineering from the University of New South Wales, Masters from Stanford University, and a BS in Computer Sciences and a BA in Mathematics from the University of Texas, Austin, has authored several papers in AI, Big Data and Cloud Computing domain. Dr. Yu is also a serial entrepreneur, co-founded two startups, Portaura in social mobile big data and Martsoft in e-commerce search engine. Early in his career, he spent a number of years in HP(DEC) Systems Research Center, one of the top research labs in the world, where he worked closely with numerous Turing Award recipients in browser technology, search engine, multimedia, and distributed file systems. “We are currently living in a subscription economy, with little insight into the relationship between subscribers and their subscriptions,” said Dr. Yu. “That’s why I’m beyond thrilled to be joining a pathbreaker like CIPIO that obsesses over the subscriber journey. Our next-gen Subscriber Experience Platform TM helps digital subscription businesses and organizations create lifelong customers by strengthening and deepening the connection between a subscriber and their subscriptions. The platform incorporates patent-pending AI technology to supercharge any organization with the equivalent power of hundreds of data scientists.” As digital businesses look beyond the COVID-19 pandemic, they can no longer afford to leave acquisition, retention, and growth to chance. Digital businesses are faced with increasing competitive pressures as consumers have a plethora of choices and switching costs are nominal. CIPIO’s Subscriber Experience Platform TM enables these organizations to shift from a reactive approach to these challenges to a proactive one, allowing them to manage dynamic market pressures as well as aggressive competition. “CIPIO is proud to welcome onboard someone as highly decorated and revered as Jin; it’s an immense honor to have someone of his caliber join us as we reframe the digital subscription economy. Given our mission for Humanizing Subscriptions TM, we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision,” said Sundeep Sanghavi, CEO, CIPIO. “In the new norm, Hyper-Personalization is a must for every digital subscription organization and Jin’s deep knowledge, AI skills, and experience in processing social media data of structure, unstructured and deep learning is the key for our customers to augment their subscriber data and leapfrog in an ever-changing digital world.” On the heels of its explosive growth following its inception, CIPIO is now rapidly gaining momentum and leveling the playing field in media and entertainment, digital fitness, eLearning, eSports, and financial services by providing enhanced AI capabilities to players of all sizes. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations to sense, learn, predict behaviors and patterns of their individual subscribers leading to a dramatic increase in engagement, retention, and new acquisitions by strengthening the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. Contact Details CIPIO Inc. Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 29, 2021 09:00 AM Pacific Daylight Time

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Logitix Names CEO, Announces New Executive Chairperson, CFO, and Head of Engineering

Logitix

Logitix, the leader in live event ticketing technology and analytics, continues to strengthen its positioning in the marketplace by announcing enhancements to its leadership team. With a deep background in ticketing analytics and product, Stuart Halberg has been promoted to CEO. Sports and entertainment executive Kurt Schneider has been named Executive Chairperson. Additionally, Logitix furthered its leadership team with the hirings of Eric Ingram as CFO and Trent Stewart as Head of Engineering. Logitix optimizes ticket sales through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Since 2013, Logitix has partnered with 18 concerts and live event promoters, 16 NFL teams, 14 NBA teams, 19 NHL teams, 16 MLB teams, 22 NCAA entities, five primary ticket providers, and more. Halberg has spent the last seven years as Logitix’s SVP of Strategy & Analytics, overseeing data and product strategy, as well as playing an integral role in developing its Pricing Intelligence Platform. He started his career with five seasons at the NHL’s Florida Panthers serving both hockey operations and business analytics. “We have an incredible team here at Logitix and I’m thrilled to take on the role of CEO,” said Halberg. “This is an exciting time as our partners welcome fans back into venues around the world. Our industry is ready for evolution and innovation, and we look forward to bringing our platform and services to our partners.” Schneider is the former CEO of the Harlem Globetrotters, where he rejuvenated the iconic brand and introduced the organization to a new generation of fans around the world producing record revenue and ticket sales year after year. Previously, he was EVP for World Wrestling Entertainment (WWE) where he oversaw the live events, marketing, international, and pay-per-view businesses. Schneider joins Logitix’s current board advisors, and industry veterans, Danielle Maged and Kraig Fox. “With the thousands and thousands of live events we produced at WWE and the Harlem Globetrotters, I’ve seen the evolution of the ticketing industry from waiting on the box office to open to up-to-the-minute dynamic pricing across all outlets,” said Schneider. “Logitix brings an offering of unique services to benefit every ticket seller in 2021 and beyond.” Logitix focuses on four unique services aimed to provide a single solution to all stakeholders in the live event ticketing industry. Logitix Lift focuses on optimizing pricing and yield management strategy. Logitix List is a distribution and fulfillment automation platform connecting ticket holders with all available sales channels. Logitix Live is a B2b ticket exchange bringing secondary ticket buyers and sellers together and Logitix Insights is a central hub for engagement of ticketing data. “I’m confident we have the team in place at Logitix to continue driving incremental revenue for our partners while protecting their brands and strengthening the core of their business.,” said Jordan Turkewitz, Co-Chief Investment Officer & Managing Partner at ZMC, the New York-based firm founded by Strauss Zelnick. Ingram comes to Logitix after serving seven years as CFO at TractManager, a SaaS provider for insights and compliance in the healthcare sector. During Eric’s time at TractManager, he led several initiatives resulting in 4x revenue growth. Eric previously spent nine years at PriceWaterhouseCoopers. Stewart joins Logitix after spending more than two years with Salesforce as a Director of Software Engineering, where he was responsible for infrastructure build services and leading the development efforts for Salesforce Government Cloud to support the US Government's adoption of Salesforce. Prior to that, he was with Microsoft for close to two decades holding various development and technology roles across the company. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. About ZMC ZMC is a leading private equity firm comprised of experienced investors and executives that invests in and manages a diverse group of media and communications enterprises. Founded in 2001, ZMC’s investment philosophy centers on operational value creation driven by targeted investment themes, deep sector expertise, and strong partnerships with industry and operating executives. ZMC approaches its investments in collaboration with management teams and has a successful track record of actively adding value to portfolio companies. ZMC is currently investing out of ZMC III, L.P., which closed on $775 million in commitments. For more information, visit www.zmclp.com. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

July 29, 2021 09:03 AM Eastern Daylight Time

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MY.GAMES Q2 Results Build Solid Performance with 18% YoY Revenue Growth for the First Half of 2021

MY.GAMES

MY.GAMES revenue in the first half of 2021 increased by 18% compared to the previous year and amounted to 22.1 billion rubles ($297m). EBITDA for the first half of the year increased by 42% and amounted to 4.1 billion rubles ($55m). Global gaming brand MY.GAMES (part of Mail.ru Group) today announced its results for Q2 2021 - with revenue increasing by 1% and surpassing Q2 2020 in absolute revenues. This is all despite no new internal game launches and no significant studio acquisitions year-to-date, as well as IDFA related changes and the base effect. MY.GAMES received 74% of their games revenue in Q2 2021 outside Russia and CIS with the key markets being the United States, Germany and the United Kingdom. The company currently has more than 20 titles in the pipeline and the investment division - MCVG - also continues to develop the international and domestic business. War Robots, Warface, Hustle Castle, Rush Royale and Grand Hotel Mania were the main revenue contributors in the second quarter of 2021. The mobile segment accounted for 77% of the total revenue of MY.GAMES. The company enjoyed consolidated success in Q2 - with updates to existing games performing well and hit mobile titles Rush Royale, Hustle Castle and War Robots, launching on PC Allods Team has announced the game Blast Brigade vs. the Evil Legion of Dr. Cread, a two-dimensional platformer with elements of metroidvania. The game will be available in early access from September this year. Release dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, XboxSeries X|S will be announced soon. The mobile game Rush Royale reached the mark of 9 million downloads, although it was released only in December last year, and monthly revenue in June approached 400 million rubles (5.4m USD), which set the project to one of the most successful launches in MY.GAMES history. The Warface franchise reached 117.4 million players worldwide on all platforms during the second quarter of 2021, and still remains among the top three in terms of revenue among MY.GAMES projects. On consoles, Warface has received a cross-play feature that unites more than 24 million PlayStation 4, Xbox One and Nintendo Switch players on shared servers. The game has also been released on the Epic Games Store, which expands the games’ reach further. As part of MY.GAMES ongoing investment in Cloud development June saw a strategic investment in Playkey as well as release of the MY.GAMES Cloud BETA for Mac OS in the Russian domestic market - the platform currently boasts more than 300 games and over 100k monthly active users (MAU). Vasily Maguryan, CEO at MY.GAMES commented: "In the second quarter of 2021, we managed to demonstrate growth against the background of a significant decline in the overall dynamics of the global games market. This was achieved by MY.GAMES strategic approach to portfolio diversification and our focus on organic product growth. The company's revenue grew by 18% in the first half of 2021, despite the effect of the high base of the previous year. In addition, we continue to successfully increase business efficiency — the second quarter of 2021 was the best in terms of marginality (24%) since the beginning of 2020." Overall Highlights for Q2: MY.GAMES Q2 EBITDA stood at RUB 2.7bn ($36.4m), delivering 13% YoY growth, with a margin of 24%, with the division on track to deliver a small margin improvement in 2021 and double-digit organic growth. The games War Robots, Warface franchise, Hustle Castle, Rush Royale and Grand Hotel Mania were the largest revenue contributors for the quarter. Share of revenue coming from markets outside Russia & CIS stood at 74%, with the US, Germany and the UK having the largest share in international revenue. Average MAU stood at 21.4mn in Q2 with a 4.7% share of paying monthly users, roughly unchanged versus the level seen in Q2 2020, during the peak of lockdowns and therefore player engagement. Highlights for the US Market are: Mobile advertising revenue up 117% y/y w mobile MAU up 2% y/y. PC revenue up 34% y/y w paying users share up 64% y/y. CB new users up 193% y/y w MAU up 173% y/y and revenue up 347% y/y. Grand Hotel Mania regs up 57% y/y w MAU up 291% y/y and revenue up 688% y/y. Left to Survive MAU up 7% y/y and revenue up 21% y/y. ARPPU up 12% y/y. Storyngton Hall sales up 18% q/q. Tacticool new users up 91% y/y w MAU up 64% y/y and revenue up 69% y/y. %PU up 15% y/y. Zero City new users up 26% y/y w MAU up 40% y/y and revenue up 39% y/y. Highlights for the mobile portfolio are: The top-5 revenue generating titles in Q2 remained War Robots, Hustle Castle, Rush Royale, Grand Hotel Mania and Left to Survive. War Robots (2014, Pixonic studio) shooter reached 197mn users in June, with average monthly revenue of ~RUB 800mn ($10.8m) in Q2 and significant positive EBITDA contribution. The RPG, Hustle Castle (2017, Nord Studio), reached 70mn downloads, with RUB 400mn ($5.4m) in monthly revenue in Q2. Other highlights from Nord Studio included Zero City (~19mn downloads, RUB 150mn ($2m) in monthly revenue) and American Dad! Apocalypse Soon, which performed well, with 9mn cumulative downloads as of the end of Q2. The Grand Hotel Mania (2020, Deus Craft) - a time management game reached 12mn installs, with ~RUB 300mn ($4m) in monthly revenue in Q2. Left to Survive (2018, Whalekit) shooter reached 38mn downloads and exceeded RUB 200mn ($2.7m) in monthly revenue in Q2, with >20% YoY growth along with almost 2x EBITDA improvement. Whalekit’s other title, Warface: Global Operations (2020), reached 18mn downloads. The Rush Royale (2020, IT Territory studio) a tower defense game reached 9mn downloads since its launch in December with monthly revenue exceeding RUB 400mn ($5.4m) in June, which makes it one of the most successful launches in MY.GAMES history. Tacticool (2019, Panzerdog) top-down pvp mobile shooter game reached ~20mn downloads and achieved a new monthly revenue record of RUB 150mn+ ($2m) in April with >50% YoY revenue growth. Highlights for the PC and Console portfolio are: The Warface (2013, PC/console/mobile) first-person shooter franchise reached 117.4mn players worldwide across all platforms and remains a top-3 revenue generator for MY.GAMES. Warface cross-play became available on console, connecting over 24mn of its players across PlayStation 4, Xbox One, and Nintendo Switch to the same server. Warface was also added to Epic Games Store, broadening distribution of this key franchise title. Allods Team has announced a new title – Blast Brigade vs. the Evil Legion of Dr. Cread, which is 2D action-adventure platformer with metroidvania elements. It's coming to Steam later this year. Launch dates on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S will be announced soon. Lost Ark (PC, licensed from Smilegate) MMORPG released an update on Russia language servers and also announced an update with a 19th new class Demon Hunter on Russian language servers. Tactical action MMO Conqueror's Blade (2019, PC, licensed from Booming Games) reached 3.4mn in users and showed >50% YoY revenue growth in Q2 after another game update rolled out in March. Free-to-play MMO Skyforge (2017, PC, Allods Team) reached 13mn in registered users. In Q2 MY.GAMES continued to port its own mobile titles to PC on MY.GAMES Store as part of internal cross-selling and cross-integration, with Rush Royale, War Robots and Hustle Castle released in Q2. Highlights for Strategic Investments are: As part of its Cloud development efforts, in June MY.GAMES completed consolidation of Playkey, while also releasing the beta of MY.GAMES Cloud on Mac OS, with 300+ games and 100k MAU. MY.GAMES Store launched MY.GAMES Boost - a crowdfunding service based on the internal Boosty.to service, allowing content creators to receive donations for their work. Follow us on: Facebook LinkedIn Twitter MY.GAMES is an international gaming brand (part of Mail.ru Group) and a leading online entertainment company. MY.GAMES comprises 11 regional offices in Russia, Europe and the US, over 1,800 staff, and 13 development studios. MY.GAMES creates titles for the PC, consoles, and mobile devices. The company operates over 80 projects, with more than 150 titles in its portfolio including War Robots, Hustle Castle, Left to Survive, Skyforge, and Allods Online. MY.GAMES portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, Lost Ark, and more. Contact Details Renaissance PR Stefano Petrullo +44 7828 692315 stefano@renaissancepr.biz Renaissance PR Emily Britt +44 7530 081191 emily@renaissancepr.biz Renaissance PR Vincent Gallopin +1 323-898-9891 vincent@renaissancepr.biz

July 29, 2021 09:00 AM Eastern Daylight Time

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Ereka Vetrini’s Guide to Summertime Fun

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4K2p1T5ok44 This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. That’s why Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, Ereka recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. www.us.fruittella.com Instagram: @fruittellaus Twitter: @fruittellaus https://www.facebook.com/Fruittellaus/ GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Opopop.com. www.opopop.com Instagram: @opopopco https://www.facebook.com/Opopopco/ CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel ® Confetti Cake and the new Carvel Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends keeping one in the freezer for family barbecues, get-togethers, pool parties, and to make everyday moments a touch sweeter. These cakes and others are available online and at grocery stores in the bakery or freezer section. ILoveIceCreamCakes.com has a helpful product locator. www.Iloveicecreamcakes.com Instagram: @LoveIceCreamCakes www.facebook.com/ILoveIceCreamCakes/ GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Verizon.com. www.Verizon.com Instagram: @otterbox Twitter: @otterbox https://www.facebook.com/otterbox/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 27, 2021 12:15 PM Eastern Daylight Time

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Harmons to Accept Mobile Driver’s Licenses as Part of Utah Pilot Program

GET Group North America

GET Group North America and The Utah Driver License Division (DLD) jointly announced today that Harmons Grocery has signed on as the first grocer in Utah to participate in the state’s mobile driver’s license (mDL) pilot program. As a pioneer of Utah’s mDL, Harmons will accept mobile credentials to verify identity for pharmacy purchases, as well as for age-based purchases, at select locations. It will initially accept mDLs at its City Creek and Traverse Mountain locations, with plans to expand to additional stores. Utah is the first state in the U.S. to pilot an mDL that is fully compliant with international standards that ensure mDLs are accepted globally as a legal form of identification. Mobile driver’s licenses allow for information such as name or age to be confirmed contactlessly by a retailer with a simple tap or scan at point-of-sale -- without a physical credential or a mobile phone ever changing hands. It does not rely on visual inspection of an ID, therefore taking the subjectivity out of verifying its authenticity. Unlike with a physical driver’s license which discloses all personal information, with an optional mDL, the citizen has complete control of the data they choose to share -- limiting it to what is relevant for a specific transaction. mDLs can be verified using an International Standard and apps such as GET Mobile Verify. “Convenience and superior service for our customers is our primary focus and bringing mDL verification, a more secure and convenient form of ID that gives customers greater control over their identity information, is an ideal match,” said Mark Jensen, Harmons president and CEO. “We commend Harmons for embracing the future of ID and becoming a frontrunner in supporting their customers’ use of mDL technology at point-of-sale,” said Chris Caras, Director of the Driver License Division for the State of Utah Department of Public Safety. “The security, privacy and convenience of mobile IDs is something we anticipate the public will really be pleased with, and Harmons is enthusiastic about providing the best experience for their customers.” The pilot includes over 100 Utah residents and is expanding now to 10,000 participants including the broader public. Members of the public and media are invited to Harmons’ City Creek and Traverse Mountain locations between 10am-2pm on August 3 rd and 4 th to get an mDL; a valid driver’s license must be presented. About GET Group North America GET Group North America and its partners develop, manufacture, and implement end-to-end solutions for secure physical and mobile credentials that enable government agencies, motor vehicle departments, municipalities law enforcement organizations, and other entities to leverage the latest in secure identity management technologies. From photo ID cards, driver’s licenses and passports, to mDLs and mIDs, GET Group NA delivers advanced issuance, verification and personalization capabilities that prevent identification fraud, accommodate diversified customer needs, and support the future of ID use cases. About Harmons Since 1932, Harmons passion for innovation, commitment to its associates, and contributions to the community have provided the building blocks to help the company expand from a single fruit stand to 18 thriving locations spanning from Northern to Southern Utah. Harmons is known for its unique grocery industry approach, which provides a high-quality experience to its customers by offering fresh foods prepared in-store by chefs, artisans and experts; local Utah products; and an aggressive sustainability program. For more information about our stores, please visit harmonsgrocery.com. Contact Details Jordan Bouclin +1 401-490-9700 jordan.bouclin@svmpr.com Company Website https://getgroupna.com/

July 27, 2021 10:00 AM Eastern Daylight Time

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Summertime Fun Guide with Ereka Vetrini

YourUpdateTV

A video accompanying this announcement is available at: https://www.youtube.com/watch?v=4K2p1T5ok44&t=1s This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, She recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. www.us.fruittella.com Instagram: @fruittellaus Twitter: @fruittellaus https://www.facebook.com/Fruittellaus/ GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Opopop.com. www.opopop.com Instagram: @opopopco https://www.facebook.com/Opopopco/ CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel Confetti Cake and the new Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends storing one in the freezer for family barbecues, get-togethers, and pool parties. The Carvel Confetti Cake and new Cookie Dough Cake are available online at ILoveIceCreamCakes.com along with a helpful product locator or at your local grocer and bakery’s freezer section. www.Iloveicecreamcakes.com Instagram: @ILoveIceCreamCakes https://www.facebook.com/ILoveIceCreamCakes/ GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Verizon.com. www.Verizon.com Instagram: @otterbox Twitter: @otterbox https://www.facebook.com/otterbox/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 26, 2021 10:50 AM Eastern Daylight Time

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NextFerm Technologies Announces First Commercial Purchase Order of ProteVin™ in the US

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, announced that it has received first commercial Purchase Order for ProteVin™ from a US customer. The Purchase Order, of $70K, was received from PrimaLife Nutrition, a new brand aiming to be the first to launch a vegan sports protein powder based on ProteVin™ in the US and to provide athletes for the first time with a vegan formula with nutritional value similar to whey protein powder and excellent taste. This Purchase Order marks the achievement of a second out of three milestones set by the company for 2021 according to its strategic plan for commercialization of ProteVin™ in 2022. In light of the progress with a number of potential customers, the company expects to receive additional Purchase Orders for ProteVin™ by the end of 2021. On the production side, the company is currently in dialogues with several potential subcontractors in the food industry and is progressing as planned towards engagement with a subcontractor by the end of 2021. Boaz Noy, Chief Executive Officer of NextFerm, said, “ We are happy to announce of the receipt of first commercial Purchase Order for Protevin™ by PrimaLife Nutrition LLC, an emerging vegan-based sports’ nutrition brand from Florida. This order represents the achievement of yet another important milestone for commercialization Protevin™ by 2022, earlier than anticipated, and serves as a great vote of confidence in our technology and the benefits it has to the end consumers. In light of our progress with other potential customers, we expect to receive additional orders in the coming months as we advance towards engagement with manufacturing sub-contractor before the end of this year.” Walter Ross, Owner of PrimaLife Nutrition, said, “ I intend to promote Protevin™ through multiple channels, including digital campaigns as well as traditional brick and mortar stores. As someone who has received education and certifications in Sports Nutrition and Personal Training, I see great value in Protevin™ due to its high degree of sustainability and complete amino acid profile. Having a single-ingredient, environmentally friendly, and complete protein, with digestibility comparable to whey, makes Protevin™ a perfect solution. I also believe its flavor-neutral profile and a shelf-life similar to current market categories make implementing the technology and creating a demand feasible,” Mr. Ross concluded. About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Nextferm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

July 26, 2021 10:03 AM Eastern Daylight Time

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Premier Rugby Sevens Teams Up with FOX Sports to Televise Inaugural Games Set to Take Place on October 9, 2021

Premier Rugby Sevens

Premier Rugby Sevens (PR7s), the new sports league that will debut with the top U.S. men and women players on October 9, 2021, announced FOX Sports as the league’s official television partner. The inaugural men’s and women’s tournaments will be available live across FS2, the FOX Sports App and FOXSports.com, with the championship re-airing on FS1. The league’s first events, dubbed The PR7s Inaugural Championship, will take place in Memphis at AutoZone Park on Saturday, Oct. 9 from 9 a.m. to 5 p.m. CDT. “When we founded PR7s, we envisioned the top North American players competing on a national stage to showcase the most electric sport on the planet,” said Owen Scannell, Founder and CEO of Premier Rugby Sevens. “Our relationship with FOX Sports ensures existing rugby fans, and new fans alike, will receive high-quality content and live telecasts across top tier platforms. The announcement also provides a variety of sponsorship opportunities for partners to align with a sport and a league that is perfect for the next generation of young fans.” “As the exclusive television partner of Premier Rugby Sevens, we are proud to drive more awareness to this exciting new league and showcase the world-class athletes who will be part of its launch,” said Bill Wanger, EVP, Head of Programming & Scheduling, FOX Sports. “The speed of ‘sevens’ combined with the league’s tournament format featuring 15-minute games are perfect for today’s sports fans.” The league’s initial player signings feature several stars from both the Men’s and Women’s U.S. Olympic Rugby Sevens Teams, including Perry Baker, Danny Barrett, Abby Gustaitis, Carlin Isles, Alev Kelter, Ilona Maher, Folau Niua, Naya Tapper, Stephen Tomasin, and Kevon Williams. The league will showcase six men’s teams and four women’s teams that play multiple games through the championship tournament on Oct. 9. In the coming weeks, additional player announcements, team names, and league partnerships will be revealed. Tickets to see The PR7s Inaugural Championship live in Memphis are on sale now at PRSevens.com/tickets. --- About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America. Scheduled to debut in the Fall of 2021, PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. The PR7s Inaugural Championship will take place in Memphis on Oct. 9 and will be available via FOX Sports. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. About FOX Sports FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Bet Super 6 free-to-play game, as well as a licensing agreement that established the FOX Sports Radio Network. Contact Details Eric Nemeth eric.nemeth@prsevens.com

July 22, 2021 09:03 AM Eastern Daylight Time

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NEW STUDY SHOWS NOVEL PERSONALIZED SYSTEMS NUTRITION PROGRAM IMPROVES DIETARY PATTERNS, LIFESTYLE BEHAVIORS AND HEALTH-RELATED OUTCOMES

Nlumn

The Habit PATH (Personalized Approaches To Health) Study demonstrates that a Personalized Systems Nutrition program in a workforce environment improves dietary habits, health markers, physical activity and other health-related outcomes. The Habit PATH Study helps validate a holistic approach to personal nutrition that: Introduces a new approach that customizes nutrition systems according to an individual’s phenotypic flexibility assessment, which measures health according to their ability to adapt to a temporary nutritional stressor or an environmental challenge. This technology can identify potential health concerns to allow for early intervention and treatment. Provides personal goal setting and motivational interviewing to affect behavioral change and improve an individual’s adherence to lifestyle intervention programs. The Habit PATH Study suggests that personalized nutrition programs may provide the tools and motivation to enable individuals to meet their unique needs, achieve public health recommendations and improve health-related outcomes that may help reduce the health economic burden of chronic disease. Nlumn, LLC, a personalized nutrition and health company, announced health outcomes from a study of a novel Personalized Systems Nutrition program in the June 2021 issue of Nutrients. The peer-reviewed Habit PATH Study is the first to incorporate phenotypic flexibility technology in Personalized Systems Nutrition programs to improve the dietary patterns, lifestyle behaviors and health-related outcomes of individuals in a workplace environment. “The Habit PATH Study shows that personalized science-based nutrition and behavior interventions have the potential to improve overall diet quality and health markers that could reduce the chronic disease burden and improve the overall state of health in the United States,” said Josh Anthony, Ph.D., Founder and CEO, Nlumn and co-author of the study. “The results suggest that a systems-based personalized nutrition approach, combining both biological and behavioral science, not only helps address an individual’s unique health needs, but also helps them achieve public health recommendations, including the Dietary Guidelines for Americans. Consequently, personalized approaches may be more effective in motivating people to achieve public health recommendations compared to general guidelines.” Participants saw health changes that were consistent with public health recommendations including: Saturated fat intake was reduced more than 20%. Total sugar and sodium intake were reduced by almost 20%. These changes are consistent with the 2020-2025 Dietary Guidelines Key Recommendations to limit specific nutrients. Key nutrients such as potassium, fiber, magnesium, vitamin C and beta carotene increased, suggesting increased intake of fruit and vegetables. While this was not designed to be a weight loss study, caloric intake decreased 13% and participants saw reduced body weight, BMI, hip circumference and a reduction in body fat. Physical activity also increased. The most unhealthy participants reported a 10% reduction in total cholesterol and a 15% decrease in LDL (bad) cholesterol. “This study shows that assessing health status by using phenotypic flexibility to direct personal nutrition recommendations enables positive lifestyle changes and health outcomes regardless of an individual’s level of health,” according to Iris M. de Hoogh, scientist, Netherlands Organization for Applied Scientific Research (TNO) and lead author of the study. “The application of TNO’s Phenotypic Flexibility Technology helps identify early health interventions that individuals can address with their healthcare professionals before the health concern becomes a significant issue.” Anthony continued, “At a time when the U.S. is facing a multidimensional, multigenerational health crisis, and consumer demand for more nutritious food is at an all-time high, this study also helps verify the ability to use personalized subcategories to tailor food and product innovation pipelines in a meaningful way – thereby increasing the potential for long-term positive health benefits from personalized nutrition for food and insurance companies.” As part of this study, Personalized Systems Nutrition algorithms provided the employer’s food service partner with recommendations used to tailor breakfast and lunch options to align with study participants’ individual health needs. HABIT Study Results: Results of the study show that personalized nutrition programs are more effective for improving diet quality, supporting improved health-outcomes and may enable healthier lifestyle behaviors, particularly among individuals who have compromised phenotypic flexibility, a measure of the body’s ability to adapt to nutritional or environmental stressors, such as physical exercise, infections or mental stress. During the HABIT Study 10-week personalized intervention, participants showed statistically significant results: Dietary Indicators: Notable dietary improvements were observed between the intervention. Including a decrease in total and saturated fat, sugar and sodium, while showing improvements in vitamin C, magnesium, potassium, and beta carotene intake, suggesting a higher intake of fruits and vegetables. Notes: 73 participants were included in the per protocol analysis. Health Indicators: During the intervention, participants received personalized dietary recommendations, coaching and personalized meals. Several health improvements were observed for the overall study population. While this was not designed to be a weight loss trial, BMI (-0.6 kg/m2; p<0.0001), body fat (-1.2%, p=0.0192) and hip circumference (-5.8 cm; p<0.0001) showed a significant decrease. Subgroup Results: In reporting health measurements, the Habit Study’s automated Personalized Systems Nutrition algorithms assigned individuals to different subgroups based on their metabolic health status determined by phenotypic flexibility assessment at baseline. Groups A (n=48) and G (n=22) represented the most and least phenotypically flexible groups, respectively. Group G had a higher degree of adiposity, and a higher age than group A. However, there were no differences in baseline dietary intake and both groups were 82% compliant with personalized meal intake. Clinical Chemistry (fasting): For group G, significant reductions in total cholesterol and LDL (“bad”) cholesterol were seen during the intervention. There were 48 and 22 subjects in groups A and G, respectively. *p<0.01, **p<0.0001 Subgroup differences during the 10-week intervention. Anthropometrics: During the intervention period, body weight significantly decreased in both group A (most healthy) and group G (least healthy). Notes: At baseline, BMI, body weight, body fat, waist circumference and hip circumference were greater in group G compared to group A. Percentages were used to normalize differences between groups, but absolute changes were proportionately greater in group G given higher starting values. Statistically significant differences are noted in the last two columns for changes in the groups A or G respectively and in the first column for changes in the per protocol study population; (*p<0.05; **p<0.001; ****p<0.0001). Subgroup population size may have limited the ability to detect differences in some measures that were observed in the overall study (per protocol) population. Dietary Indicators: When looking at subgroups A and G, the Personalized Systems Nutrition program not only improved adherence with population-based dietary guidelines, but also achieved better alignment with individual recommendations. For the unhealthiest group, G, different positive effects were seen with respect to dietary intake, consistent with their respective dietary recommendations. Protein and beta carotene intake increased in group G, but not in group A. The increase in protein intake can be directly related to the personalized advice for group G as they were recommended to consume a diet higher in protein relative to group A. The increase in beta carotene could be the result of a higher intake of fruits and vegetables. The results suggest that personalized nutrition programs may be more effective in motivating people to consume a diet that meets individual needs while moving them closer to public health recommendations overall. As such, personalized nutrition programs have added value as compared to general guidelines or one-size fits all recommendations. Physical Activity: The intervention resulted in an increase in physical activity within the study participants of more than 700 steps per day. This was accompanied by a small decrease in resting heart rate which could indicate improved physical fitness. This increase is interesting, since the intervention consisted only of dietary advice and participants did not receive recommendations on physical exercise. The increase in physical activity may be a beneficial side-effect of participating in a Personalized Systems Nutrition program. HABIT Study Trial Design The Habit Study enrolled 107 healthy men and women, aged 30 to 65 years of age, with a body mass index between 18.5 to 39.9 kg/m2, and who were recruited from a single workforce location. The intervention grouped individuals into seven diet types and created personalized recommendations based on their phenotypic, genotypic and behavioral data. The HABIT study was a single-arm, multi-phased, open-label exploratory trial designed to measure the effectiveness of personalized nutrition on changing lifestyle behaviors and health outcomes during four intervention periods. These four periods were classified as: Baseline (week 0) and run-in (week 0 - 10) Intervention Phase 1 (week 10 - 20) Intervention Phase 2 personalized coaching/advice (week 20 - 30) Follow-up (week 30 - 40) endpoint visit only. The publication focuses on the baseline through intervention Phase 1. As part of the study, participants received: An At-Home Phenotypic Flexibility Test and Sample Collection for collecting buccal cells, a series of three dried blood spots (DBS) and DNA (baseline only) samples. A Personalized Systems Nutrition Program designed by using individual on-boarding data, clinical measures and single nucleotide polymorphism (SNP) variants. Micronutrient recommendations were determined using onboarding, anthropometric and clinical measures. In addition, participants were provided with personalized recipes and meals according to their macro- and micronutrient recommendations. Three personalized coaching sessions by registered dietitian nutritionists (RDN) who were trained on coaching techniques and the algorithms supporting the Personalized Systems Nutrition system. These RDNs provided food and diet recommendations, helped motivated participants and coached them in setting and achieving personal goals. Study meals and compliance diaries. Starting at week 10, participants received tailored breakfast and lunch five days a week for nine weeks. Activity measurement. At the start of the trial, each participant was given a Fitbit® to measure and record their activity level. Approximately every five weeks participants would visit the study center to be tested and have data collected on: Clinical markers: Regular laboratory tests were conducted to track total cholesterol, HDL cholesterol, LDL cholesterol, triglycerides, glucose, C-peptide, and the Homeostatic Model Assessment for Insulin Resistance (HOMA-IR) and Matsuda indices measuring whole body insulin sensitivity. Dietary Intake: Using a standard dietary record methodology, participants tracked their food and beverages consumed for three days (two weekdays and one weekend day) prior to all visits. Anthropometrics and Vitals: During each visit, anthropometrics--height (first visit only), weight, fat mass, waist and hip circumference--and blood pressure were measured. Wellbeing and Lifestyle: Participants’ dietary behavior was assessed using the 34-item Adult Eating Behaviors Questionnaire and their Quality of Life using the 26-item World Health Organization Quality of Life (WHOQOL) questionnaire. Their daily activity and sleep were tracked with a Fitbit Charge 2 which monitored heart rate, number of steps and sleeping hours. About Personalized Systems Nutrition Personalized Nutrition is the use of individual-specific information, founded in evidence-based science, to promote dietary behavior change that may result in measurable health benefits. Personalized Systems Nutrition incorporates novel Phenotypic Flexibility Technology that customizes diets according to an individual’s phenotypic flexibility allowing them to measure their health according to their biological system’s ability to adapt to conditions of temporary stressors, such as a nutrition challenge, physical exercise, infections or mental stress. This technology helps identify potential early health interventions that individuals can address with their healthcare professionals before it becomes a significant health issue. By combining systems-based approaches to understanding a person’s biology and behavior science, Personalized Systems Nutrition programs are able to create significant and sustainable changes in a person’s health and wellness. About Nlumn Nlumn works with food, nutrition and health-based companies to translate nutrition science and technology to create new opportunities across the personalized nutrition marketplace. Our international, multidisciplinary team guides partners through all phases of strategy and development to accelerate the pace of innovation, from discovery to commercialization. Our mission is to make personalized nutrition accessible to help every individual make better choices and live a healthier life. For more information, visit www.nlumn.com. About TNO TNO (Netherlands Organization for Applied Scientific Research) is a not-for-profit research organization with the mission to connect people and knowledge to create innovations that boost the competitive strength of industry and the well-being of society in a sustainable way. TNO’s Healthy Living unit develops social and technological innovations to help people lead healthier lives and reduce lifestyle-related chronic diseases. TNO developed the phenotypic flexibility technology that was instrumental in the Habit PATH study. For more information, visit https://www.tno.nl/en/focus-areas/healthy-living/. Contact Details AgTech PR for Nlumn Jennifer Goldston +1 816-260-0040 jennifer@agtechpr.com

July 21, 2021 09:00 AM Eastern Daylight Time

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