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BioRestorative Therapies (NASDAQ: BRTX) Is Targeting The Global Obesity Epidemic With Its Recent IP Portfolio Expansion

BioRestorative Therapies, Inc.

By Julian Richard, Benzinga BioRestorative Therapies Inc (NASDAQ: BRTX) is expanding its ThermoStem® intellectual property portfolio for treatments targeting obesity, diabetes and other indications related to metabolic syndrome with another patent notice of allowance from the United States Patent Office, adding to its already 19 issued patents under the ThermoStem® patent family. BioRestorative’s ThermoStem® program is a novel cell-based therapy program using cells that have metabolic activity, that once transplanted may be able to regulate the bodies metabolic homeostasis (balance) and potentially induce weight loss and a better metabolic state. Metabolic syndrome is a cluster of conditions, such as obesity often times resulting in elevated cholesterol (fat) and glucose levels in the blood, these conditions increase the risk of developing type 2 diabetes, heart disease and stroke. Pioneering research conducted by Biorestorative Therapies demonstrated that brown tissue burns rather than stores energy. This work was published in Stem cells and was performed in a collaboration with the University of Utah. Increased levels of brown tissue support weight loss by increasing metabolism and reducing glucose and cholesterol in the blood. Thus, increasing brown fat levels and activity may be a powerful way to treat metabolic syndrome's significant mortality and morbidity. The ThermoStem® program is unique in that it pioneers the use of cell-based therapy to treat a global unmet medical need. The obesity and metabolic syndrome management space is the subject of intense clinical development and interest in the medical community. ThermoStem® will provide physicians with a therapeutic alternative to drugs with a different mechanism of action currently on the market. with Altimmune (NASDAQ: ALT), Eli Lilly Co (NYSE: LLY) and Pfizer Inc (NYSE: PFE) looking to emulate the success of Semaglutide, marketed by Novo Nordisk A/S (NYSE: NVO) for the treatment of obesity and type 2 diabetes. Semaglutide was FDA-approved in 2021 for “chronic weight management” and was the first drug approved for this indication since 2014. Because ThermoStem® is a biologic rather than a synthetic drug, it might be a safer alternative to drugs currently under development that have demonstrated safety issues, such as Altimmunes (NASDAQ: ALT) weight loss drug that demonstrated gastrointestinal side effects when used. Obesity: A Global Epidemic Type 1 and type 2 diabetes are two distinct forms of the same disease. Type 1 is an autoimmune disease, whereas type 2 is linked to lifestyle factors such as poor diet and lack of exercise resulting in obesity. Type 2 diabetes is caused by excess weight, poor diet and lack of exercise, leading to too much glucose (sugar) in the bloodstream. Cells in the body cannot respond as they would normally by removing glucose from the blood, a condition called insulin resistance. Type 2 diabetes can often be managed through diet and lifestyle changes such as eating a balanced diet, exercising regularly and maintaining a healthy weight. However, some people with type 2 diabetes may also need medication or insulin injections to manage their condition. Regardless of the type of diabetes, increased blood sugar can cause diseases of the heart, eyes and kidneys and may result in infection and amputation of the feet. The health economic burden of obesity and type 2 diabetes is profound. According to the Centers for Disease Control and Prevention (CDC), over 37 million Americans have diabetes (about 1 in 10), with up to 95% having type 2 diabetes. Type 2 diabetes has historically been considered a disease of adults; however, given the current obesity epidemic, it is becoming more common in children, adolescents and younger adults. By 2030, over one billion individuals will be obese, with 1 in 7 men and 1 in 5 women living with the condition. The World Health Organization has designated obesity as a global epidemic. The total annual cost of diabetes in the United States exceeds $327 billion. This includes direct medical costs, such as hospitalizations and medications, and indirect costs, from lost productivity due to illness or premature death. The burden of obesity and type 2 diabetes is not limited to economic factors alone. The impact of these conditions on the quality of life for patients and carers can be immense. People living with obesity and diabetes are at greater risk for physical, mental, social and emotional difficulties stemming from their condition. Mental health disorders such as anxiety and depression are common among people living with these conditions, partly due to the discrimination they can experience. Physical disability is also an issue for many people living with these conditions. The emotional toll of living with a chronic illness can be immense, leading to feelings of isolation, fear and frustration. ThermoStem® could potentially help with this burden through its novel approach. The novelty of the ThermoStem® technology was acknowledged by the United States Patent Office’s The Notice of Allowance was issued on February 24th of 2023. By expanding the ThermoStem® patent family with another issued patent, BioRestorative is positioned to further strengthen and secure its novel cell-based approach to treat obesity Visit https://www.biorestorative.com for more information on the company and its product candidates. This article was originally published on Benzinga. BioRestorative Therapies was founded by scientists and researchers committed to developing stem cell therapies to address unmet needs in patients with highly prevalent conditions.Our advances in stem cell biology and delivery protocols harbor great promise in conditioning our bodies’ own regenerative potential to treat major diseases more effectively than current interventions.Today, BioRestorative is actively developing programs that aim to dramatically increase quality of care for both (i) chronic back pain caused by disc degeneration, as well as (ii) metabolic disorders including obesity and diabetes. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Investor Relations ir@biorestorative.com Company Website https://www.biorestorative.com/

March 31, 2023 08:30 AM Eastern Daylight Time

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OMID Posts 2022 Annual Report and Provides Update

Omid Hldgs Inc

McapMediaWire -- Today, OMID Holdings, Inc. (OTC: OMID ) posted its Unaudited Annual Report for the Year Ended December 31 st, 2022. The company is pleased to announce that its production facility in Alpha, NJ is now GMP-certified for the production of tinctures as human food according to FDA 21 CFR Part 117. "GMP certification has long been a stated goal of OMID and reaching this milestone has invigorated the OMID team. We believe that GMP certification represents a higher standard of operations within the cannabis industry and we intend to leverage our proven capabilities to take advantage of new business opportunities. As an additional note in response to broad shareholder inquiries: I would like to confirm that the financial audit is on-going with unwavering internal support and I am eager to see it completed." stated Adam Frank, Chairman & CEO of OMID Holdings, Inc. About OMID Holdings, Inc. OMID Holdings, Inc. is a publicly-traded health and wellness company which produces a variety of finished consumer goods. The company operates a facility in Alpha, NJ which is GMP-certified in the production of human food according to FDA 21 CFR Part 117. OMID concentrates its efforts on research, design, development, production, and marketing. Most of the products manufactured by the company include cannabinoids derived from hemp and other herbal ingredients. Acts 2:12 For more information about the company, please visit https://omidholdingsinc.com/ or follow us on Twitter: @OMIDHoldingsInc Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise. Contact: Adam Frank Phone: +1 908-386-2880 Email: info@omidholdingsinc.com Contact Details OMID Holdings, Inc. info@omidholdingsinc.com Company Website https://omidholdingsinc.com/

March 30, 2023 09:15 AM Eastern Daylight Time

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Retiree Shareowners Seek to Limit Verizon Executive Golden Parachutes & Enhance Clawback Policy

The Association of BellTel Retirees

Members of the non-profit Association of BellTel Retirees, Inc. have two shareholder proposals for the 2023 Verizon (NYSE:VZ) shareowner meeting, aimed at strengthening the senior executive clawback policy while limiting executive golden parachutes. The annual meeting will be in Salt Lake City, Utah on May 11. The BellTel Retirees have a long and successful history of shareowner advocacy at Verizon, acting as an integral check for better governance practices. Since 2003, they have achieved 12 changes to corporate governance, including three by majority vote (2013, 2007, 2003). The Association of BellTel Retirees is proposing Item #8, a Shareholder Ratification of Annual Equity Awards policy (Aka: “Golden Parachute”) which recommends shareowner approval of any new and renewed senior executive compensation packages that would include severance or termination payments exceeding 2.99 times base salary plus target short-term bonus. A nearly identical retiree proposal achieved a 44% vote in 2022. This measure seeks to strengthen the current policy, which Verizon adopted following a successful 2003 BellTel-backed proposal that achieved 59% of shares voted. Retirees believe much more scrutiny is needed over exit packages, reflective of the one currently available to CEO Hans Vestberg. As disclosed in the 2023 Proxy, Mr. Vestberg could receive $31.6 million, or more than six (6) times his 2022 base salary plus a short-term bonus, upon termination following any change in company control. The second retiree proposal, by BellTel Chairman Thomas M. Steed, which achieved 37% in 2022, would amend Verizon’s Senior Executive Compensation Clawback Policy (Item #7). The current policy allows cancellation or recoupment of cash and equity compensation when executives engage only in “willful misconduct” resulting in a material restatement of the corporation’s financial results. BellTel believes the company’s current policy wording is too vague and lenient to ever be effective. Proposal #7 urges enhancing the standard from “willful misconduct” to “conduct” that can cause financial or reputational risk to the company. “The executive clawback policy governing senior executives, should reflect the same expectations that all other employees of Verizon are duty-bound to follow. There should not be a double standard,” said Steed, who submitted the proposal. “Since employees can be disciplined or dismissed for failing to execute their duties, senior executives should certainly not be rewarded for harm they cause to the company’s brand or reputation, or actions that result in Verizon needing to pay penalties or restitution.” Retiree and employee shareowners whose shares are held within a Verizon savings/401k plan are required to vote by no later than May 8, 2023. Contact Details Sabrina Petrafesa +1 646-213-1366 SPetrafesa@ButlerPR.com Tom Butler +1 646-213-1802 TButler@ButlerPR.com Company Website https://belltelretirees.org/

March 29, 2023 12:39 PM Eastern Daylight Time

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One Media iP Group "very pleased" after "year of consolidation"

One Media iP Group PLC

One Media iP Group (AIM:OMIP) chief executive Michael Infante speaks to Proactive after releasing the company's annual financial report. Infante says he's "very pleased" after a "year of consolidation", and highlights the growing importance of the company's SaaS platform TCAT, which can help reduce the losses incurred by music rights holders in unpaid or fraudulently claimed royalties. Here's the story from earlier: One Media Digital media saw a 17% year-on-year revenue uplift with underlying earnings (EBITDA) increasing 9% to £1.8mln, according to the music rights and copyright protection company’s 2022 financial results. Operating profits declined from £1.1mln to £900,000 resulting in an earnings-per-share distribution of 0.2p compared to 0.24p in 2021, partially due to group-level investments into its anti-piracy software subsidiary TCAT. The group also allocated £1.2mln into new rights of artists including José Carreras, Jo Jo Adams, Irish Tenor Trio and Alexander O'Neal. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

March 29, 2023 11:00 AM Eastern Daylight Time

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Retirees Fight to Strengthen Clawback Policy, Limit Executive Golden Parachutes at Verizon

The Association of BellTel Retirees

Members of the non-profit Association of BellTel Retirees, Inc. have two shareholder proposals for the 2023 Verizon (NYSE:VZ) shareowner meeting, aimed at strengthening the senior executive clawback policy while limiting executive golden parachutes. The annual meeting will be in Salt Lake City, Utah on May 11. The BellTel Retirees have a long and successful history of shareowner advocacy at Verizon, acting as an integral check for better governance practices. Since 2003, they have achieved 12 changes to corporate governance, including three by majority vote (2013, 2007, 2003). The Association of BellTel Retirees is proposing Item #8, a Shareholder Ratification of Annual Equity Awards policy (Aka: “Golden Parachute”) which recommends shareowner approval of any new and renewed senior executive compensation packages that would include severance or termination payments exceeding 2.99 times base salary plus target short-term bonus. A nearly identical retiree proposal achieved a 44% vote in 2022. This measure seeks to strengthen the current policy, which Verizon adopted following a successful 2003 BellTel-backed proposal that achieved 59% of shares voted. Retirees believe much more scrutiny is needed over exit packages, reflective of the one currently available to CEO Hans Vestberg. As disclosed in the 2023 Proxy, Mr. Vestberg could receive $31.6 million, or more than six (6) times his 2022 base salary plus a short-term bonus, upon termination following any change in company control. The second retiree proposal, by BellTel Chairman Thomas M. Steed, which achieved 37% in 2022, would amend Verizon’s Senior Executive Compensation Clawback Policy (Item #7). The current policy allows cancellation or recoupment of cash and equity compensation when executives engage only in “willful misconduct” resulting in a material restatement of the corporation’s financial results. BellTel believes the company’s current policy wording is too vague and lenient to ever be effective. Proposal #7 urges enhancing the standard from “willful misconduct” to “conduct” that can cause financial or reputational risk to the company. “The executive clawback policy governing senior executives, should reflect the same expectations that all other employees of Verizon are duty-bound to follow. There should not be a double standard,” said Steed, who submitted the proposal. “Since employees can be disciplined or dismissed for failing to execute their duties, senior executives should certainly not be rewarded for harm they cause to the company’s brand or reputation, or actions that result in Verizon needing to pay penalties or restitution.” Retiree and employee shareowners whose shares are held within a Verizon savings/401k plan are required to vote by no later than May 8, 2023. Contact Details Butler Associates Sabrina Petrafesa +1 646-213-1366 spetrafesa@butlerpr.com Butler Associates Thomas Butler +1 646-213-1802 TButler@ButlerPR.com Company Website https://belltelretirees.org/

March 29, 2023 09:30 AM Eastern Daylight Time

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Liteboxer Announces Transformative Rebrand to Litesport

Litesport

Litesport, formerly known as Liteboxer, the leading trainer-led VR fitness company, announces its rebrand to reflect the brand’s evolution and continued expansion into workout modes beyond boxing. The new visual identity and name demonstrates the company's growth and marks a significant milestone, as the brand releases a monumental update to their popular VR-fitness app, including Strength Training. With the addition of the strength modality, Litesport creates an accessible, inviting and convenient environment for any and all fitness enthusiasts by bringing real trainers to your home. Litesport continues to disrupt the VR fitness industry with their new Strength Training mode which uses cutting-edge VR features, such as passthrough, hand-tracking, and mixed-reality to enable trainers to appear in the user's own space and provide effective dumbbell-based workouts. This addition to the app provides a first-of-its-kind experience with tried-and-true exercises, ensuring correct form while lifting weights as well as showcases Litesport's commitment to helping at-home fitness enthusiasts build strength, while increasing the app's appeal to a wider audience. The Liteboxer VR fitness app launched just over one year ago and now with the rebrand it includes Boxing, Total Body, and Strength workouts. The app has over 940,000 installs to date, and CEO and Founder, Jeff Morin, is delighted with the progress. Reflecting on the app's evolution since the original release in March 2022, Morin said, "The app has changed so much in the past 12 months. We added full body workouts with the launch of Total Body 6 months ago, and it became obvious that this made-for-VR, trainer-led experience is really something special. People love it, and it's a huge differentiator for us." Litesport's unique offering provides a workout experience that is personalized, interactive and is led by world class trainers. Members enjoy the one-on-one coaching experience, which they might not have access to otherwise due to time, cost, or location. Morin explains, "We are unique in the space where the trainer is in front of you, showing what you do for the entire workout. Not just an intro, not a voiceover, but right in front of you - showing you good form, sweating, and doing the work. Now take that, add the interactivity and the feedback made possible by working out in the headset, and we have something pretty addictive. That's what we're all about." The new Strength Training mode differs from the other workouts in the app, as it does not provide a 'score,' 'leaderboard,' or 'match' results. Instead, trainers provide guidance throughout the workout, targeting 16 key muscles, which are showcased on the interactive muscle map. Members have the ability to filter content by specific muscle groups to change the focus of each workout to reach their goals. The mode is intended to motivate members to compete with themselves, improving their muscle map and getting stronger with each workout. Morin concludes, "Building strength is essential, and we want to make it accessible to everyone. With Strength Training, we hope to give people who may have never sought out a strength workout - a starting point. They can find a workout to help strengthen their lower back so they might more easily pick up their toddler, whatever it might be. Our muscle map makes it simple to pick a target area, and the tracking and accountability will, we hope, make them come back to it and feel the result, but as a side effect of having fun in the app and doing something they enjoy." Litesport's app is available to download in the Oculus Store for $18.99/month, with a 7-day free trial. There is also an option to sign up for a free membership, which provides limited access to content. The app is compatible with Meta Quest, Quest 2, and Quest Pro headsets, providing immersive and fun workouts in the comfort of your own home. To learn more about Litesport, please visit www.litesport.com and @ LitesportVR on TikTok. About Litesport Litesport, formally Liteboxer, combines hit music, game dynamics, and expert training to create the world's most immersive workouts. By combining innovative boxing, full body, and strength training workouts, Litesport creates the ultimate virtual reality fitness experience placing real, certified trainers in the convenience of your own home. Litesport is designed to make your at-home workouts accessible and teach form accuracy while also keeping your goals at the forefront. Contact Details Powers PR Courtney Stewart courtney@powers-pr.com Company Website https://litesport.com/

March 29, 2023 09:03 AM Eastern Daylight Time

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NEW APP RESEARCH REVEALS NEARLY 50 MILLION ADULT AMERICANS HAVE PLAYED PICKLEBALL IN THE LAST 12 MONTHS; AVERAGE AGE DROPS TO 35

APP

America’s fastest growing sport continues its meteoric rise; Updated 2023 Association of Pickleball Professionals (APP) research highlights include 19% of Americans 18+ have played pickleball in the last 12 months, a 35% increase since August 2022 The Association of Pickleball Professionals (APP) has unveiled updated pickleball participation research which reveals that 48.3 million adult Americans – nearly 19% of the total adult population – have played pickleball at least once in the past 12 months. This represents an increase of 35% since the APP’s last research was concluded in August 2022, when the adult participation number reached 36.5 million. The updated study also revealed that the average age of pickleball players is 34.8 years, considerably younger than previously assumed, highlighting the growth of the game, in particular, among people between 18 and 44. The new research reveals additional data points for demographics and geographics of the pickleball-playing population in the United States. Demographics – Who is Playing Pickleball the Most? Avid pickleball players (those playing at least once per month) are much younger than ever stated or assumed. The latest research reveals that the average age of avid pickleball players is 34.8. More than 70% of avid pickleball players are between the ages of 18 and 44; 40% are between 25 and 34; and 18% are between 18 and 24. Additionally, since August 2022 there has been an 86% growth in players aged 35-44, and a 32% growth in casual players (those playing at least once per year). Pickleball is an inclusive sport by nature, appealing to all demographics, but the highest concentration of avid players are male – 62%. Among casual players, 57% are male and 43% are female. Geographics – Where Are People Playing Pickleball? The APP’s latest research also shows the hotspots of where pickleball is being played throughout the United States. The research revealed the top 10 DMAs (Designated Market Areas) account for 45% of all pickleball participation, with New York City and Los Angeles accounting for more than 21%. The top 10 DMAs for pickleball participation are: New York: 11.3% of the DMA population has played pickleball at least once in the past 12 months (5.5m) LA: 9.6% of the DMA population has played pickleball at least once in the past 12 months (4.7m) Dallas-Fort Worth: 5.2% of the DMA population has played pickleball at least once in the past 12 months (2.5m) Miami-Fort Lauderdale: 3.1% of the DMA population has played pickleball at least once in the past 12 months (1.5m) San Francisco - Oakland - San Jose: 2.9% of the DMA population has played pickleball at least once in the past 12 months (1.4m) Washington DC: 2.9% of the DMA population has played pickleball at least once in the past 12 months (1.4m) Houston: 2.5% of the DMA population has played pickleball at least once in the past 12 months (1.2m) Chicago: 2.5% of the DMA population has played pickleball at least once in the past 12 months (1.2m) Atlanta: 2.3% of the DMA population has played pickleball at least once in the past 12 months (1.1m) Seattle - Tacoma: 2.2% of the DMA population has played pickleball at least once in the past 12 months (1.1m) “The APP’s latest research proves that the rapid growth of pickleball continues unabated,” commented Tom Webb, Chief Marketing Officer of the APP. “We revealed in January just how fast participation numbers have increased in the last two years, and now we now are able to answer the question, ‘who is playing pickleball?’. Those people are younger than anyone thought, and there are many more people playing pickleball than has ever been seen before. “Over the past few years, we have seen this sport spread at an unprecedented rate – from recreational play in driveways, schools and clubs, to competitive leagues and tournaments, to the elite players at the professional level. That growth has brought a remarkable influx of players nationwide - they are younger, more diverse, and can be found in more places than anyone ever thought. Every day we hear stories across the nation of a new pickleball facility breaking ground, courts being built, and local communities gathering together to take part in the sport for the first time – and falling in love with pickleball. As stewards of the sport, the APP is honored to represent the nearly 50 million players who are now finding so much enjoyment from the game every day. Through the APP’s research, we are proud to be at the forefront of understanding the pickleball revolution – not only learning the metrics of how popular pickleball is becoming in the USA, and around the world, but solidifying our understanding of just how far the game has come, and leading where it goes.” About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Tom Webb +1 512-952-9369 twebb@theapp.global Company Website https://apptour.org/

March 29, 2023 08:20 AM Eastern Daylight Time

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Orange Tree Employment Screening Accelerates Momentum with Expansion of Senior Leadership Team

Orange Tree Employment Screening

Orange Tree Employment Screening, a technology-driven services company in the background screening industry, today announced that it has expanded its leadership team to include three new senior roles. Justin Jovle will serve as the new Chief Operating Officer (COO), while Bridget George will be the new Vice President of Client Services, and Brooke Boeser will help guide company expansion as the new Vice President of Marketing. The new hires will help the company continue to accelerate its strong growth while delivering unparalleled client service. “Over the past 18 months, Orange Tree has grown significantly, both organically and through acquisition. To continue this growth, it is important to strategically expand our leadership team,” said Renee Ernste, CEO of Orange Tree. “We are not stopping here. We have expansion plans which require expertise to enable the successful integration of the companies we’ve purchased and to support future acquisitions.” In addition to growing via acquisition and new sales, Orange Tree recently released an innovative online buying experience which provides buyers new levels of choice and pricing transparency. Available to all businesses, the online platform is targeted to the midmarket and small business customer who wants help in choosing the best solution with full visibility to pricing previously reserved for only enterprise businesses. “The buyers’ preferences have changed, and we are delivering what today’s customer expects and deserves,” said Jeff Ernste, Chief Sales and Marketing Officer. “Customers want to buy solutions tailored to their needs, in a way and at a time that is convenient for them, and with full transparency to the pricing and terms of their program. We are delivering a solution which aligns precisely with their needs. “The strategic decision to bring in tested leadership and launch a game-changing online buying platform means that Orange Tree’s growth momentum is just beginning,” concluded Ernste. About Orange Tree Employment Screening For more than 30 years, Orange Tree has provided technology-enabled background screening, drug testing, and occupational health services that are fast, easy to use, and can be tailored to the unique needs of each employer. Orange Tree streamlines hiring decisions, integrates with HCM and ATS platforms, and empowers employers in Healthcare, Manufacturing, Hospitality, Retail, Staffing, and other major industries to quickly fill open positions while delivering an engaging candidate experience. Learn more at www.orangetreescreening.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.orangetreescreening.com/

March 28, 2023 08:30 AM Central Daylight Time

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Luna Daily Partners Exclusively With Sephora For U.S. Launch, Becoming The First Exclusive UK Intimate Care Brand Available at Sephora

Luna Daily

New York, NY (March 28, 2023) - Revolutionary intimate care brand Luna Daily announced today that it will be partnering exclusively with beauty retailer Sephora for the brand’s U.S. launch. Luna Daily will become the first exclusive UK intimate care brand to launch at Sephora, as the retailer newly enters the category. Previously only available in the UK, this retail expansion marks the brand’s entry into the U.S. market. Luna Daily will be available in over 260 Sephora stores across the U.S. in May 2023, and on Sephora.com beginning on April 4, 2023. Luna Daily will also be featured on Sephora’s “Next Big Thing” wall, which features trending and high-potential brands. Luna Daily is a female-founded, microbiome balancing body care brand for all skin, even your most intimate. Founded by beauty-industry veteran Katy Cottam and formulated with dermatologists and gynecologists, the products are powered by Luna Daily ’s unique complex [THERMA-BIOME+™] made up of Thermal Water, Prebiotics & Vitamins to strengthen, nourish, and protect the skin’s microbiome. All Luna Daily products are pH perfect, natural and vegan, free from soap, allergens, sulfates and parabens, sustainable, and thoughtfully designed. Luna Daily has three core ranges, carefully curated to consider the changes women go through daily, weekly, and monthly - from getting your period, through motherhood, to menopause. These are comprised of Original (for daily care), Fragrance-Free (for sensitive or allergy-prone skin, including pregnancy and post-birth), and Hydrating (for dry, dehydrated or hormonally changing skin, including, perimenopause and menopause). Luna Daily will launch all three of its ranges for women of ‘all ages & stages’ exclusively at Sephora U.S. on their “Next Big Thing” wall with their best-selling hero The Everywhere Spray-To-Wipe, the World's first natural, eco alternative to single-use wipes (1 bottle = 300 wipes), The Everywhere Wash, a natural, gentle cleansing wash, and The Everything Oil, a lightweight, deeply moisturizing, multi-tasking oil clinically proven to visibly reduce ingrown hairs, dark spots, redness, and bumps for smooth, soft skin. Each product has been tested on all skin types, including sensitive skin, and was created based on the brand’s mission to revolutionize the outdated 'feminine hygiene' category by providing a simplified, thoughtfully created regimen that can be used by anyone, anywhere. The Everywhere Spray-To-Wipe will also be featured in Sephora’s “Minis and More” across 60+ stores. Multi-use, it’s perfect for instant cleansing, on-the-go, post-gym, or on your period. The Everywhere Spray-To-Wipe is the must-have companion in your handbag, gym bag, or at home. Spray directly onto skin or onto a tissue to create a refreshing, skin-friendly eco-wipe for all skin, even your most intimate. One recyclable bottle is the equivalent of 300 single-use wipes. In 2022 alone, sales of the product saved 2 million single-use wipes. “ Luna Daily was born out of personal experience of not being able to use traditional body care products for my intimate skin, frustrated at the outdated feminine hygiene products available with all of the ‘what’s wrong with her’ associations. With the help of medical experts including dermatologists and gynecologists, I created Luna Daily – microbiome balancing body care for all your skin, even your most intimate. And revolutionizing a new category of products is only part of our mission – with Luna Daily, I want to help normalize conversations and change education, connecting women to each other and their entire bodies,” said Katy Cottam, Founder of Luna Daily. “I am so thrilled to be partnering with Sephora as the leading global beauty retailer driving forward this movement. The retail environment is integral to helping us redefine the category and consumer shopping behavior and it’s a huge moment to be the first ever brand of our kind in a Sephora store alongside established beauty categories.” “Sephora is thrilled to partner with Luna Daily and continue bringing our clients best-in-class products that support all their beauty and wellness needs,” said Cindy Deily, VP Skincare Merchandising at Sephora. “With its inclusive approach and effective, clean formulations, Luna Daily offers products that support the unique needs of women at all stages of life and helps reinforce Sephora’s commitment to this important, growing category of intimate care. We look forward to introducing Luna Daily to our Sephora community and know it will be a wonderful addition to our assortment.” Luna Daily products are formulated with The Luna Daily Collective, composed of expert dermatologists, gynecologists and experts. The Luna Daily Collective is newly joined by Dr. Cheruba Prabakar, a U.S.-based board certified OBGYN who specializes in supporting women across a range of conditions, and is also a nationally certified menopause practitioner. “ Luna Daily’ s mission to provide education and dispel myths about intimate care is perfectly aligned with my own values. As an OBGYN, intimate care is one of the most common topics I address in my practice, and infections due to product use are the most frequent reason why patients come in to visit me. I am thrilled to be working with Luna Daily to continue helping people choose products that are safe, effective, and can be used from head to toe,” said Dr. Prabakar, OBGYN & medical advisor for The Luna Daily Collective. Venture capital has also taken notice of the rapid rise in consumer demand for these emerging wellness categories. In order to fuel the new market entry into the U.S. and expansion into brick and mortar retail, Luna Daily has closed a $3.7MM investment from UK firms Redrice, Joyance, and Velocity Juice, as well as angel investors. Luna Daily is over 70% female owned and has a 70% female senior leadership team. For more information on Luna Daily, visit luna-daily.com. ABOUT LUNA DAILY Say hello to Luna Daily - for all skin, even your most intimate. Founded by Katy Cottam (former Global Head of Brand Marketing at Charlotte Tilbury) and formulated with dermatologists and gynecologists, Luna Daily products are powered by the brand’s unique complex [THERMA-BIOME+™] to strengthen, nourish, and protect the skin’s microbiome. All Luna Daily products are pH perfect, natural and vegan, free from soap, allergens, sulfates and parabens, sustainable, and thoughtfully designed. They have three ranges to cater for all ages & stages. Through Luna Daily ’s pioneering research with 1,000 women of all ages, stages and ethnicities, it has been found that: 80% of women cannot accurately label the vulva; 1 in 3 women are still washing inside their vagina (despite it being self-cleaning); 43% of women's washing routines have caused a gynecological issue; and 65% of women admitted to thinking 'something was wrong' when seeing a feminine care product in a friend’s bathroom. Luna Daily aims to build education and awareness around these commonly misunderstood topics and normalize conversations around intimate care. Luna Daily is also proud to be partners with The Lady Garden Foundation, with the shared mission to destigmatize conversations around gynecological health, whilst raising funds to support the foundation’s ongoing work in reducing the devastating impact of gynecological cancers. ABOUT SEPHORA AMERICAS Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 360 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained Beauty Advisors in more than 600 stores across the Americas. And with its new long-term retail strategic partnership, clients can now shop Sephora at Kohl’s, a fully immersive, premium beauty destination, with 600 locations nationwide by year-end, and 850 locations by 2023. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey. For more information, visit: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please visit our Sephora newsroom or email ExternalComms@sephora.com. # # # LUNA DAILY PR CONTACT: OGAKI Digital Hallie Sawyer hsawyer@ogakidigital.com Contact Details OGAKI Hallie Sawyer hsawyer@ogakidigital.com Company Website https://luna-daily.com

March 28, 2023 06:00 AM Eastern Daylight Time

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