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Digital transformation evades businesses that mismanage data

Stockwood Strategy

Data is poorly understood, inadequately valued and badly managed by global businesses costing them and their investors billions of dollars every year, according to a report published today by Anmut, the data valuation specialists. This is a big problem because it means most businesses are running on data that isn’t fit for purpose. The Anmut Data Leadership Report compiled data and anecdotal evidence from almost 100 Chief Data Officers from organisations headquartered on five continents whose collective annual revenues total over $1 trillion. The report finds that 91% of business leaders believe data is critical to the success of their businesses. However, only one in three (34%) of their companies manage their businesses’ data assets with the same disciplines as other business assets. These companies spend their allocated data management budget on creating value from their data that in turn helps them scale their businesses and develop their strategies. The remaining two thirds (66%) are using half of their data budgets to fix problems and errors identified within the data itself. According to the report, the average global business spends between 4% and 7% of annual operating expenses on managing its data. For a global financial services brand, that amounts to as much as $1.5-3 billion annually. “Time and again we’re seeing international businesses and household name brands coming under fire for reasons that seem preventable with hindsight,” says Herman Heyns, CEO of Anmut. "Those that succeed do so because they really understand the value of their data, and therefore prioritise and manage it well." Three quarters of respondents (76%) say their businesses are investing in large-scale data and digital transformation strategies. And, 63% say data is more critical than technology to achieve business transformation. Yet, Anmut's report also finds that technology investment regularly overshadows data investment. Technology gets three times the attention (73%) and five and a half times (88%) the budget as data. This is in spite of the fact that technology is dependent on reliable data to run well. Heyns adds: “The preference to invest in technology over data throws up a fascinating question about what digital transformation really means for businesses all over the world. Digital transformation is a term that’s used everywhere, in every annual report and corporate strategy document. Digital transformation is what companies do to become data-driven. The advances many companies make might be digital in name, but to create the transformation they're aiming for, they cannot lose sight of the data.” Chief Data Officers (CDOs) interviewed for the report regularly cite the challenge to make data something that everyone in their businesses understands, values and knows how to manage. The report finds that one third of company boards (33%) don’t consider data a ‘material asset’. 9 in 10 CDOs (87%) say putting a monetary value on data would enable people within the business to manage that data better. Heyns adds: “A critical issue for businesses’ data leaders is winning senior buy-in. When the board doesn’t appreciate the value of data to a company’s future performance, it’ll lack investment further down the business. That’s where data valuation comes into play. When the value of data assets are set out in pounds and pence, data can be thought of as a business asset. Then it climbs up the food chain, gets taken more seriously, impacts C-suite decision-making more readily, and receives greater investment. When data is treated like any other asset by assigning a monetary value to it, businesses can make better strategic decisions.” Anmut, whose clients include Smith & Nephew and Highways England, advises international companies across all sectors on how to manage, measure and value the data within their businesses. Intangible assets make up 90% of the total market value of the world’s largest companies. Anmut’s most conservative estimates put data at 20% to 30% of that. With only a third of companies managing that value well, it’s not a surprise that companies who do manage data well - the FANGS - have become the most valuable companies in history in the shortest time. In March, the UK’s Department for Digital, Culture, Media & Sport (DCMS) published its report: Increasing Data Access across the UK Economy in which they commit to creating a framework within which the government may have the ability to make interventions into private and third sector organisations to unlock the full value of their data. DCMS follows governments in several leading economies including the US and Germany that are taking the lead to enforce better data management in business. About Anmut Consulting Anmut is the only data asset management company that makes the value of data unignorable, comparable and manageable for businesses investing in digital transformation. Anmut believes in the power of data-driven decisions to make people’s lives better, be they customers, employees, suppliers, shareholders, local communities or future generations. Contact Details Anmut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.anmut.co.uk/

May 19, 2021 04:00 AM Eastern Daylight Time

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Airbnb Drives Job Support for Cities’ Post-Pandemic Recovery

YourUpdateTV

Cities are facing drastically reduced tax revenue and high unemployment among industries reliant on tourism. More than 61 million jobs were affected due to the pandemic, The World Tourism & Travel Council (WTTC) estimates. Recently, Christopher Nulty, Head of Global Public Affairs at Airbnb, participated in a satellite media tour to discuss how Airbnb is offering important economic benefits to small businesses and communities around the world. A video accompanying this announcement is available at: https://youtu.be/QS_84fewLlQ To better understand how Airbnb can help support local economies and cities as they plan for their post-pandemic recovery, Oxford Economics recently analyzed the economic impact of the Airbnb community in select destinations around the world. The analysis found that in 2019, in the 30 destinations studied, Airbnb supported over 300,000 jobs, including tens of thousands of jobs in industries like restaurants and retail that have been hit hard by the pandemic. Airbnb guests supported more than 100,000 restaurant industry jobs, nearly 95,000 retail jobs, nearly 50,000 transportation jobs, and more than 40,000 entertainment jobs. Travel is coming back, Airbnb’s 4 million Hosts are welcoming guests in cities across the world and Airbnb promotes the kind of travel, and tourism that is good for Hosts, guests, and local communities. As cities, states and countries plan for the months and years ahead, this data shows that Airbnb can be an important part of our economic revitalization. For more information, visit Airbnb.com/JobsReport About Christopher Nulty: Christopher Nulty is Airbnb's Head of Global Public Affairs. Prior to joining Airbnb in 2015, Christopher led public relations for Yahoo CEO Marissa Mayer. Christopher started his career in Washington, D.C., where he worked on Immigration and Healthcare Policy at the 2.2 million member Service Employees International Union (SEIU). A proud native of upstate New York, Christopher is a graduate of Colgate University where he currently serves as a director on the Alumni Council Board of Directors. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 18, 2021 04:00 PM Eastern Daylight Time

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iTradeNetwork Launches Advanced Food Traceability Tools Now Providing Instant Notification For Food Contamination

iTradeNetwork

Speed is critical when removing unsafe food from the supply chain to prevent illness and save lives. Since the beginning of May alone, there have been eight food safety recall events in the US. According to the US Department of Agriculture, about 48 million episodes of foodborne illness and 3,000 deaths occur per year in the US. The most common foodborne pathogens cause an estimated annual burden of $14 billion to $36 billion. iTradeNetwork (ITN), the global provider of supply chain management solutions and traceability for the food and beverage industry, has added new capabilities that instantly identify specific recalled products and simultaneously notify suppliers and buyers. These traceability tools help remove recalled products from the supply chain more quickly, whether they are in route from supplier to buyer, at a distribution center or at the final point-of-sale/consumption. These functions are unique in the industry and built on the strength of iTradeNetwork's 8,000 customers and integrated FDA/CDC alerts. “Food safety has never been more important,” explained iTradeNetwork’s CEO Rhonda Bassett-Spiers. “Our new traceability tools allow for instant and simultaneous notification about food recalls and provides the food’s exact location across the entire supply chain with surgical precision. Traceability also reduces food waste, saves money and protects brands. It is not overstating to say that this innovation will contribute to saving lives and livelihoods.” HOW IT WORKS iTradeNetwork’s new advanced traceability modules include: Incident and Recall Management: FDA/CDC alert integration is a new standard for the industry, combining system-level monitoring with machine learning accessible online or through a mobile app. Growers/suppliers and retailers can be notified of a food safety incident the moment it is suspected and isolate affected products whether they are pre-shipment, in-transit or in-store. This allows for immediate action to protect consumers and brand integrity. Recalls can be issued within seconds to protect customers and save lives. Label-less Trace: For protein providers, suppliers of lower risk produce commodities and high-volume produce operations not currently using PTI or item labeling, this technology enables alerts, notifications and food safety incident management based on purchase order data, not labels. iTradeNetwork is in a unique position to provide unparalleled supply chain visibility, processing millions of transactions annually for its network of more than 8,000 global customers. EDUCATIONAL WEBINARS iTradeNetwork is hosting a series of educational webinars to provide further information about traceability. Register here: Next-Level Traceability: A Live Solution Showcase Series Transforming Traceability: The Urgent Need for Food Safety Solutions Wednesday, May 19, 11am PST Traceability Without Labels: A Food Safety Breakthrough Solution for Fresh Produce Tuesday, May 25, 11am PST Traceability Without Labels: A Breakthrough for Protein-Related Recalls Thursday, May 27, 11am PST Label Traceability/Incident Alert & Recall Management Tuesday, June 1, 11am PST Palletized Advanced Shipment Notice (ASN) Traceability Solution Thursday, June 3, 11am PST ### ABOUT ITRADENETWORK iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry, with more than 8,000 active customers. Suppliers and resellers connect on iTradeNetwork’s technology platform to create active partnerships and easily transact. The platform also provides one-stop-shopping for freight, food traceability, fresh inspection and supply chain compliance, which creates efficiencies for buyers and sellers alike. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN's CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. Contact Details Robin Carr +1 415-971-3991 itn@landispr.com Company Website https://www.itradenetwork.com/

May 18, 2021 09:03 AM Pacific Daylight Time

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Majestic Resorts launches Hotel + Flight on Majestic-Resorts.com powered by Priceline®

Majestic Resorts

Striving to provide the best possible vacation experience for our guests is the passion of Majestic Resorts. For more than 15 years, Majestic Resorts has established an exceptional all-inclusive vacation experience in the Caribbean at the resort level by providing our guests exclusive, personalized service from the moment they arrive at the resort. That being said, it can’t be forgotten that the vacation experience really starts for our guests when it’s time to start making travel plans. By including the option to add a flight when booking an all-inclusive resort stay on Majestic-Resorts.com, Majestic Resorts looks forward to seamlessly connecting the online booking experience for our guests. By bundling everything together, Majestic Resorts is able to offer our absolute lowest prices for hotel, plus savings on flight deals. Additionally, airport transfers through GoMajestic, a Majestic Resorts company that provides transfer and excursion services, will be available on the confirmation page after making the reservation. This allows guests to reserve the entire travel experience from arrival through departure with the ease, and confidence, of booking directly through Majestic-Resorts.com. The option to add a flight with a resort booking on Majestic-Resorts.com is available now at: https://packages.majestic-resorts.com. Package deals will be powered by Priceline ®, an equally customer-centric travel partner that provides travelers smart and easy ways to save online through a robust, and user-friendly, search technology and website experience. After all, a vacation should be relaxing, including the way in which you book it. About Majestic Resorts Majestic Resorts is a luxury, all-inclusive resort brand with a focus on exceptional beachfront vacation experiences and overall excellence in the Dominican Republic and Mexico. Majestic Resorts is dedicated to providing the highest standards of quality hotel accommodations, an international and local culinary and mixology experience, incredible entertainment, stunning spas, and exclusive, personalized service. For more information visit, www.majestic-resorts.com. Contact Details Sarah O'Brien +1 809-722-4938 sarah.obrien@majestic-resorts.com

May 18, 2021 11:00 AM Eastern Daylight Time

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Lack Of Long-Term Care Planning Forces Retirees To The Poverty Level For Assistance by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 18, 2021 10:05 AM Eastern Daylight Time

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TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

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Faith for All Premier Collection Revolutionizes Fashion Through Faith

Faith for All

The first collection of its kind, Faith For All, is an inspiring showcase at the intersection of fashion and faith. Faith For All magnifies the things closest to your heart, allowing you to hold on to your faith wherever life takes you. Irwin Sternberg is an award-winning creator of the iconic Jerry Garcia Neckwear. He presents a lifestyle company, Faith For All. Capturing brilliant, never-before-seen images of authentic faith-based symbols and icons, Sternberg redesigns limited-edition collections of bracelets, masks, apparel, and lighting fixtures. These unique and beautiful designs, microscopic images, of faith-based symbolic icons contain verses such as the Masada Rock, The Dead Sea, Holy Water, Frankincense, Wine, and more. Stunning and subtle, these images emphasize the universal nature of spirituality. It’s worth noting that Sternberg, a marketing visionary and philanthropist, has generated millions of dollars over the years for such dynamic charities as The Christopher & Dana Reeve Foundation, Mothers Against Drunk Driving - MADD, The Jimmy V Foundation for Cancer Research (founded by Jim Valvano) and many other. Sternberg’s life highlight occurred alongside the Dalai Lama, who presented Sternberg with a Tibetan prayer scarf. Together they honored the contributions toward Tibetan health care through Sternberg’s Ties for Tibet collections. "This blending of fashion and faith has been running through my mind for the better part of my life, and it's glorious to see it come to fruition," Sternberg reflected. “Faith for All will empower people to wear and surround themselves with their faith...” The use of photomicrography to capture beautiful abstract explosions of crystallized patterns and colors from authentic images of spiritual icons unite science, education, and health. "I've known Irwin for over 20 years. He has a wonderful knack for creating the unique to energize people, drawing them in and inspiring them," says Martin Savage, longtime CNN broadcaster. "His latest breakthrough merging fashion and spirituality comes at a time when many in the world need to feel uplifted. It's a great idea, and I'm not surprised - Irwin's got a million of them." Faith For All tells unique stories that re-contextualize how people express their beliefs, showing each spiritual icon’s universal relevance. And how the meaning of each spiritual icon holds. These subtle, understated expressions of faith allow the wearer to feel the beauty of their spirituality. Each new Faith for All collection will honor different religions with their meaningful icons. Of course, Faith For All products also raise funds for worthy causes, the Covid-19 response fund and Biobus, a mobile laboratory that helps students discover, explore and pursue the field of science. Contact Details Faith For All Paul Wortley +1 201-819-5427 Paul@FaithforAll.com Company Website http://www.faithforall.com/

May 18, 2021 09:00 AM Eastern Daylight Time

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Jock MKT Secures $10 Million in Series A Funding to Accelerate its Growth as the Stock Market for Sports

Jock MKT

Jock MKT (Jock Market), the sports gaming app that combines the best of daily fantasy sports and retail stock trading, announced it has raised $10 million in Series A funding. The round was led by New York-based venture capital firm Left Lane Capital, along with continued participation from existing investors, including Will Ventures and Ryan Moore, a current board member of DraftKings and Accomplice founding partner. Founded in 2017 and launched in 2020 by Co-Founder and CEO Tyler Carlin, Jock MKT has created a new and innovative daily fantasy sports gaming format. Jock MKT is a fantasy sports gaming app where users can make real money buying and selling virtual shares of athletes. Their main differentiator is their cash market format – this unique offering gives users more flexibility and optionality versus typical daily fantasy contests. Users can join at any time and for any dollar amount. They can buy and sell shares of athletes in real-time, cash out early by selling to another user in-game or hold to the end and receive fixed Jock MKT payouts tied to final player rankings based on overall fantasy scoring. Each cash market starts with an “Initial Player Offering,” or an IPO, where users have their first opportunity to bid on shares prior to any contest. Jock MKT’s skill-based gaming format combines the best of daily fantasy sports products with the user interface and mechanics of stock trading and retail investing apps. The result is a unique and engaging second screen game that attracts both dedicated sports fans and retail investors alike. Jock MKT officially launched with the NFL, NBA, and the PGA Tour in September of 2020, as many sports returned to their respective playing schedules amidst the pandemic. They added the NHL and MLB in 2021 at the start of each season. “We look forward to establishing Jock MKT as the main trading platform for fantasy sports,” said Tyler Carlin, Co-Founder and CEO of Jock MKT. “This funding marks a big milestone for the team, and we’re excited to expand our product offerings to additional platforms. We’ll be looking to add more sports and features to Jock MKT, plus expand into Canada and other states in the near term.” “Jock MKT has a unique and novel product offering relative to its daily fantasy sports peers,” said Matthew Miller from Left Lane Capital, who has joined the Jock MKT Board of Directors. “We’ve been incredibly impressed by Tyler and his team, and we look forward to taking this journey in building a next-generation sports trading platform to create stronger engagement between sports fans and teams/players.” “We have evaluated dozens of opportunities in the daily fantasy sports and sports gaming category, and Jock MKT has proven to be an outlier in their strength of product, user engagement and growth,” said Harley Miller, Managing Partner at Left Lane Capital. Jock MKT is well-positioned to capture evolving sports engagement trends as fans seek new ways to follow their favorite teams and players. One of the key indicators of Jock MKT’s success is the length of time spent and engagement in the app. Users spend more than 1.5 hours in the app per cash market – more than half the duration of an average NBA or NHL game – and the largest cash market to date was the 2021 Master’s Tournament. This funding will enable Jock MKT to continue building out its innovative product offering, expand into all 44 eligible states and Canada, and hire across the entire organization to support accelerating growth. About Jock MKT Headquartered in Boston and launched in 2020, Jock MKT ( JockMKT.com ) is a skill-based fantasy gaming platform where users can make real money – every minute, every second, of every game. Inspired by a traditional stock exchange, Jock MKT allows users to buy and sell shares of athletes in real-time. Jock MKT was co-founded by Tyler Carlin and investors include Left Lane Capital, Will Ventures, Ryan Moore, Brandon Adams, Benjie Cherniak, Tim McSweeney, and Alumni Ventures Group. Available in the U.S. in 35 states, Jock MKT offers gaming options for events tied to the NFL, NBA, MLB, NHL, and PGA Tour. About Left Lane Capital Left Lane Capital is a New York-based 'breakout' growth equity firm that invests in high-growth internet & consumer technology companies that build long-lasting customer relationships. For more information, please visit www.leftlanecap.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://jockmkt.com/

May 18, 2021 08:57 AM Eastern Daylight Time

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Senior Moments: 6 Ways Our Dogs Remind Us They’re Getting Older

Lintbells

Pets, like people are living longer than ever. Sure, we may notice their handsome grey muzzles, but are there other signs pet owners may be missing? According to the Dog Aging Project, senior dogs experience many of the same health conditions humans do including cognitive and mobility issues. As responsible pet owners it’s important to look out for signs of aging and tend to any subtle changes sooner than later. Our senior dogs who may not have the same skip in their step as they did in their younger years, bring no less joy into our daily lives! Veterinarian Dr. Craig Prior, B.V.Sc., C.V.J., member of YuMOVE veterinary advisory board offers signs for dog owners to look out for that may warrant additional attention. The Tell-TAIL signs to look out for: Posture – Are you noticing any changes in your dog’s body shape such as muscle loss or other changes in the way they walk? Gaining Weight – Is your dog starting to look a bit pudgier? Attitude – Has your dog unexpectedly changed the way they react to you, family or other dogs? Willingness – Is your dog still up for walks, for games, able to get in and out of the car easily and barking at every little thing? Slowing Down – Does it appear that overall energy level has slowed down or getting up and lying down takes longer these days? Jumping - Does your dog hesitate or show signs of struggle when jumping up on the couch, the bed or in and out of the car? Take Action: Seeing the signs of aging doesn’t mean it’s too late. There are steps pet owners can take to help slow the signs of aging and keep the “Senior Moments” at bay, but the earlier addressed, the better. Taking proactive steps to support our four-legged friends can make all the difference. Making small changes in the home to be easier to get around, changing your walking routine to include smaller, more frequent outings, and giving proven supplements to support their joints, all help dogs age gracefully. Pet owners should talk with their veterinarian about changes to their dog’s physical and emotional behavior. Interviews, additional veterinarian advice and supporting documentation available upon request. For more information on hip/joint health, senior dogs, and keeping pets active for life, please visit https://yumove.com/blogs/health-guides. About YuMOVE YuMOVE, is clinically proven* and the #1 hip and joint supplement in the UK** now available in the US. YuMOVE is on a mission to keep pets ‘active for life’ which is why we are committed to making the best joint support products in the world. Packed with unique ActivEase® Green Lipped Mussels, sustainably sourced from select New Zealand bays, YuMOVE is full of antioxidants and Omega 3. Its unique premium formula aids joint development supports active joints and structure and promotes mobility. www.yumove.com *Study conducted by the Royal Veterinary College of London, United Kingdom **Kynetec VetTrak data, sales through veterinary wholesalers, February 2021 Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com Company Website https://yumove.com/

May 18, 2021 05:23 AM Pacific Daylight Time

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