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Gordon Ramsay-Backed, Mission-Driven Borealis Foods Goes Public

Benzinga

By Faith Ashmore, Benzinga There is an undeniable, growing need for access to nutritious, high-protein meals at an affordable price in our society. With the rise in health concerns and the importance of a well-balanced diet, not to mention higher grocery bills, many Americans are struggling to meet their dietary needs. According to a recent survey, 1 in 8 American households struggles with malnutrition and food insecurity. This issue is especially prevalent in marginalized communities where poverty and issues like food deserts contribute to the issue. The issue is not just domestic. The global population is expected to reach 9.8 billion by 2050, and as it stands, the current food production systems cannot support that many people. Conflicts in places like Ukraine and the Middle East have created restricted global food supplies, driving up prices, and presented a major threat to vulnerable segments of the population like children and the elderly. One of the ways scientists are looking to remedy this issue is through the promise of innovative solutions like food tech to solve rising concerns around global food insecurity. Food tech involves leveraging innovative techniques, tools and infrastructure to enhance food composition, production efficiency, sustainability and safety. One pioneering company making strides in food tech is newly publicly listed Borealis Foods (NASDAQ: BRLS), led by founder and CEO Reza Soltanzadeh. The company focuses on high-quality, plant-based, shelf-stable meals containing complete protein with all essential amino acids and other key ingredients. There has certainly been a trend towards healthy food, as seen with the success of Simply Good Foods (NASDAQ: SMPL) and its healthy offerings. With all the advanced science in Beyond Meat (NASDAQ: BYND) products, price point has been a concern, and Borealis reports it has found a solution for the price point – offering more accessible products. So far, its efforts have focused on creating ramen, which is one of the most popular foods with 121 billion servings in 2022. Those instant packs of noodles that recall college dorms and kettles of hot water are the single most eaten food on the planet. Consumed by over 7 billion people, ramen represents both the scale of demand and potentially also the solution to a hungry planet. “Global and humanitarian food programs are in desperate need of help from companies like ours to help solve this issue,” said Soltanzadeh. “With food science, world class manufacturing, and the aspirations of many dedicated people, we’re on that path.” Soltanzadeh added, “Finding solutions to deal with malnutrition, for the people who need it most, has been at the front and center of our mission. We continue to develop meals that offer the highest quality protein and the right amount of fiber, while eliminating saturated fat content. In our experience, healthy food isn’t always the tastiest. However, with Master Chef Gordon Ramsay inspiring our culinary science team, our healthy food is also deliciously made. We believe food is meant to be enjoyed and celebrated.” World-renowned chef Gordon Ramsay, an investor and brand ambassador, previously shared, "With the current cost-of-living crisis on everyone's minds and rising food prices being a worldwide problem, now more than ever, households across America face the very real issue of food insecurity. In conversation with Reza, I discovered we share a similar vision on how important it is to make nutritious and delicious options that are readily available, and more importantly, affordable. I've already got some big ideas, and I'm really looking forward to collaborating with the Borealis Foods team on their Chef Woo products in the coming months." Influencer-driven marketing has proven quite successful with brands such as PRIME energy drink (Logan Paul x KSI), Teremana Tequila (Dwayne ‘The Rock’ Johnson), and Feastables (Mr. Beast), and Borealis has that at the centerpiece of their marketing strategy. Borealis Foods began trading on NASDAQ under the symbol BRLS on February 8, 2024. This achievement marks a key step in the company’s expansion – with the company having only been set up in 2019 – manufacturing plant-based instant noodles from a state-of-the-art U.S. factory in Saluda, South Carolina. Borealis Foods reports that its products are currently in over 20,000 stores across the United States, Canada and Mexico, and it recently began distributing products in Europe. In 2022, the packaged food market was valued at $181.3 billion, and it is expected to grow at a CAGR of over 8% between 2023 and 2032. Consumer demand, paired with growing food insecurity, could position companies like Borealis Foods ideally to expand in the coming years. And Borealis Foods isn’t alone; Pitchbook estimated that in 2020, private equity invested $18.1 billion in food tech-related companies which compares to less than $500 million in 2010. Food tech may very well usher in a new age of food production with higher-quality meals for people everywhere. As Soltanzadeh looks forward to developing new food solutions, he has a vision and a mission. “We’re just scratching the surface of the 70 billion dollar Total Addressable Market (TAM) that is growing by double digits. This is where the opportunity lies for Borealis.” Gordon Ramsay image property of Borealis Foods Inc. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 15, 2024 08:15 AM Eastern Standard Time

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Nextdoor Helps Share Kindness in Your Neighborhood

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Ks0CSHf9e3Y Everyone loves a random act of kindness – from a stranger paying for your coffee or giving you a seat on the bus– these little spontaneous actions make a big impact. Small and spontaneous gestures matter even more than we may think. Too many times we forget the impact that simple gestures can make –this is exactly why National Random Acts of Kindness Day is being celebrated – to encourage everyone to spread kindness. Nextdoor wants you to know that it’s not just about spreading kindness, this winter season you should not be shy about making an ‘ask for’ kindness too; often, if you ask a neighbor for help shoveling snow, or cleaning storm drain - they’ll step in and help. Simply giving recognition to someone is another great way to brighten their day. Nextdoor has a new product feature called #ThankANeighbor, that provides a thoughtful prompt to celebrate the displays of kindness you see in your neighborhood. You can read more about it here: https://blog.nextdoor.com/2023/11/03/nextdoor-thank-a-neighbor/ On February 6th, Caty Kobe, Nextdoor US Market Lead, conducted a nationwide media tour to discuss National Random Acts of Kindness Day and these topics: · Provide neighbors with tips about how to celebrate kindness in their neighborhoods, · Advise viewers that 'asks for' kindness are often welcomed by neighbors, particularly during winter weather events. · Highlight new features on Nextdoor that help neighbors recognize and honor one another. To connect with your neighbors on Nextdoor.com, download the app on Google Play or the Apple App Store, or visit nextdoor.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 14, 2024 12:09 PM Eastern Standard Time

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Türkiye’s First Direct NYSE-Listed Company, Marti Technologies, Benefits As Ride Hailing Takes Off

Benzinga

By Meg Flippin, Benzinga Ride-hailing is taking off in Türkiye, particularly in cities from Istanbul to Izmir to Antalya, as the middle class grows, the population increases and people trade private vehicles and public transportation for on-demand rides. Marti Technologies Inc. (NYSEAMERICAN: MRT), the leading mobility app company hailing from Türkiye, is capitalizing on that growing demand. The company, which launched its app in 2019, matches riders with car and motorcycle drivers and operates a large fleet of rental e-mopeds, e-bikes and e-scooters. Marti Technologies reports that it became the number one mobility app in Turkiye in 2020, a year after its application launch, and has retained that position every year since. The company also reports that it has over 4.5 million unique riders on its application, and its ride-hailing service boasts 452,000 unique riders and 100,000 registered drivers. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure. Trailblazing With Its U.S. Listing Another important milestone, one that's rare for a Turkish company, is a direct U.S. listing. But that’s exactly what Marti accomplished this past summer, debuting on the NYSE. Marti was able to pull off the U.S. listing by merging with Galata Acquisition Corp. (NYSE: GLTA). The deal was first announced in August of 2022, and Marti began trading about a year later. Marti reports that its NYSE debut was the first direct listing of a company in Türkiye, and it is expected to serve as a model for other companies in Türkiye and the region that want to tap the public markets in the U.S. The fact that Marti chose this pioneering financing model underscores the growth potential for ride-hailing in the country, particularly in the Turkish metropolises. Marti’s public listing was recognized as the International Equity Capital Markets Deal of the Year by Bonds, Loans, and ESG Capital Markets CEE (Central and Eastern Europe), CIS (Commonwealth of Independent States) & Türkiye Awards 2023. McKinsey & Company, the consulting firm, estimates the taxi market size in Türkiye was between $9 billion to $12 billion as of 2021. By 2030, McKinsey & Co. forecasts that the ride-hailing market could grow to between $15 billion and $20 billion. Checking Off All The Boxes When the deal was first announced, Marti said the U.S. listing would help it go after the fast-growing Türkiye market, maintain its leadership position, expand its scale and reach to retain customers – and do all of it in an environmentally friendly way. “In its first four years, Marti has achieved significant traction for its mobility products, strong growth and best-in-class unit profitability,” Alper Oktem, Founder and CEO of Marti, said at the time. “We are privileged to have the support of top-tier investors and access to the U.S. capital markets following the closing of this proposed transaction, which will leave Marti well-capitalized to seek to become Türkiye’s first mobility super app by expanding into other attractive adjacencies, leveraging our growing and loyal customer base.” Since that announcement, Marti seems to have checked all those boxes and then some, showcasing growth that seems similar to ride-hailing leaders in the U.S. such as Uber Technologies Inc. (NYSE: UBER). Month-over-month in December Marti saw ride-hailing riders grow 19% and registered drivers grow 11%. Both areas grew faster than the company expected, underscoring how big of an unmet need it serves. Given the growth in riders and drivers, the company expects to have more than 700,000 riders and over 120,000 registered drivers by March 31, 2024. If Uber is any evidence, those double-digit growth rates may continue as Marti establishes itself as a leader in the region. For Uber’s third quarter, which it announced in November, the ride-hailing leader posted a 31% year-over-year increase in mobility gross bookings – and that’s in saturated markets. More importantly, it was able to achieve profitability in its ride-hailing business, the largest part of its operation. While Marti is currently in a legal battle with the taxi association of Istanbul, the notoriously poor quality of service of taxis in the city clearly suggests that an alternative solution is necessary. The UEFA Champions League final, soccer's most prestigious club event globally, took place in Istanbul in 2023, and the competition's governing body UEFA advised all fans and tourists visiting the city to not use taxis for transportation. The problems endemic to the taxi sector in Turkey range from not picking up locals to charging exorbitant unmetered fees to tourists to verbal and physical violence. Future Plans And Growth Potential Marti may be focused on ride-hailing for now, but the company plans to expand into other areas of mobility and services, which will increase sales and improve its bottom line. While it's sporting a market capitalization of around $40 million as of mid-January 2024, Marti recently launched a share buyback program, and there may be a lot of potential. One only has to look at the valuations of some of Türkiye’s successful online to offline services businesses including e-commerce giant Trendyol, grocery delivery company Getir and food delivery app Yemeksepeti, for evidence. Trendyol, which is majority-owned by Alibaba Group Holding Ltd. (NYSE: BABA) – China’s leading e-commerce company, which is one of the country’s first decacorns with a valuation of more than $16 billion – while Getir sports a valuation of around $2.5 billion and Yemeksepeti was acquired by Delivery Hero in a $589 million deal. Türkiye is reportedly unique in that local players, not international ones, tend to lead in the market and grow organically through investments and via M&A. Over the years Alibaba has invested $1.4 billion into Türkiye and plans to invest as much as $2 billion more. Given Türkiye’s strategic location between Europe and Asia, Alibaba sees Türkiye as the perfect pit stop to fuel the e-commerce giant’s expansion in Europe. As a result, it has been investing to build up logistics and data centers in key locations in the country. It’s not just Alibaba that is eyeing Türkiye for expansion. Shein, the fast-fashion brand, recently started manufacturing in Türkiye, and in the fall, Amazon.com Inc. (NASDAQ: AMZN) opened its first logistics center. All of that could fuel the rise of the middle class in Türkiye and the need for rides in cities, which means potentially more business for Marti. The ride-hailing market seems to be taking off in Türkiye, and Marti seems well-positioned to capitalize. It's already a leading app and has the name recognition of a U.S. listing and the backing of investors in U.S. markets. It doesn’t yet boast the market valuation of its larger rivals in the U.S. and can’t claim decacorn status in Türkiye, but that also indicates room to grow. Marti has the pedal to the metal and plans to stay in the lane for the years to come. Featured photo by Anna Berdnik on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

February 13, 2024 08:30 AM Eastern Standard Time

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Sail Into The Season of Love and Friendship with Norwegian Cruise Line

YourUpdateTV

Travel Expert and Editor-in-Chief of Cruise Critic, Colleen McDaniel, teamed up with Norwegian Cruise Line on a nationwide satellite media tour to discuss top cruise destinations, tips for planning, and much more. A video accompanying this announcement is available at: https://youtu.be/uPu9vc9Oo8c Love is in the air, and this February it's all about reconnecting with those we cherish most. Whether you are celebrating Valentine’s Day with your romantic partner, or Galentine’s Day, the celebration of female friendships founded by the legendary, but fictional Leslie Knope from Parks and Recreation, with the heroines in your life, February is a reminder of the extraordinary connections with friends, family and partners. There’s no better way to reconnect with the important people in your life than by disconnecting from the whirlwind of daily responsibilities and embarking on a new journey together. Cruises provide the perfect setting for couples seeking a romantic escape, where they can indulge in exquisite restaurants, multiple bars and lounges, relaxing spa treatments, and adult-only areas for the ultimate dreamy getaway. Couples looking to splurge on their vacation can stay in The Haven by Norwegian®, NCL’s ship-within-a-ship luxury, keycard access only complex with a private restaurant, bar, lounge, 24-hour butler, and concierge service. The Haven offers couples a truly private experience when they want to be alone, as well as easy access to all of the excitement and attractions of the rest of the ship. And for those looking to celebrate their friendships – cruises are a great way to nurture those cherished connections and maximize the time spent with those most important. Finally, cruising is an easy way to explore popular destinations like Europe and Hawaii. NCL offers a great variety of immersive European itineraries visiting multiple countries in one voyage with few sea days and an average of 10.5 hours in port that allows for guests to bond and indulge in culturally rich destinations. In 2024, NCL will have 10 ships in the region, including the newest ships, Norwegian Prima and Norwegian Viva, offering couples and groups of girlfriends an array of itineraries sailing through the Mediterranean, Northern Europe and Greek Isles. NCL is also the only cruise line to offer exclusive seven-day inter-island Hawaii cruises —one of the most sought-after voyages featuring nearly 100 hours of port time. The award-winning sailing visits the idyllic islands of Oahu, The Big Island; as well as two overnight stays in Maui and Kauai making it the perfect way to honeymoon with your partner or the most photo-worthy trip with your girls. Visit ncl.com to learn more about available itineraries and the best deals to start planning your ultimate vacation at sea. About Colleen McDaniel Colleen McDaniel is Editor-in-Chief of Cruise Critic, the world’s largest online cruise resource. She considers cruising to be a true passion, having traveled the world by water – from Alaska, the Caribbean and Hawaii, to Europe’s rivers, Antarctica and Africa – on ships of all shapes and sizes. She’s regularly quoted as a cruise expert in media outlets across the country, including outlets like The Associated Press, Good Morning America, CNN, FOX Business, CNBC, The New York Times, Travel + Leisure and Skift. Cruise Critic is the world’s largest cruise reviews and information site, offering a comprehensive resource for cruise travelers -- from first-time cruisers to avid cruise enthusiasts. The site features more than 50M+ opinions, reviews & photos and hosts the world's largest online cruise community. Cruise Critic is a subsidiary of TripAdvisor, Inc. About Norwegian Cruise Line As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 57 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 19 contemporary ships sail to 450 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, club balcony suites, and The Haven by Norwegian®, the company's ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian. Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 12, 2024 12:39 PM Eastern Standard Time

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Government of Maharashtra and Pegasus Capital Advisors Sign MoU to Boost Food Security and Food Processing Sector

Pegasus Capital Advisors

The Government of Maharashtra and Pegasus Capital Advisors have entered into a cooperation Memorandum of Understanding (MoU) aimed at exploring the potential of maximizing opportunities in the food security and food processing sector in Maharashtra. This agreement was formalized during the Government of Maharashtra's participation at the World Economic Forum 2024. The MoU outlines a collaborative effort between Pegasus Capital Advisors, a global private markets impact investment fund, and the Government of Maharashtra to explore and develop food processing units in the state of Maharashtra and the UAE. The Government of Maharashtra will share an operational plan within 90 days, detailing the opportunities for collaboration and identifying trusted partners and entities. Maharashtra, with its robust agriculture sector and logistical capabilities, is well-positioned to address the GCC food security needs and this collaboration with Pegasus Capital Advisors aligns with the government’s vision to empower 11 million farmers in the state. Craig Cogut, Partner at Pegasus Capital Advisors, expressed enthusiasm about the partnership, stating, "We are eager to contribute to the vision of creating a sustainable food processing economy and empowering millions of farmers in Maharashtra. This partnership is important to building a resilient and integrated food supply chain and strengthening natural farming practices." The Government of Maharashtra's ambitious initiative focuses on addressing the UAE's and GCCs immediate food basket requirements, promoting increased production capacity, and supporting the development of the food processing sector. The comprehensive plan encompasses key aspects designed to bring about transformative changes in the food security and food processing sector. First, it prioritizes the empowerment of Maharashtra's 11 million farmers, facilitating their access to markets and cutting-edge agricultural technology through strategic partnerships. Secondly, the initiative positions Maharashtra as a long-term supplier of essential food items such as millet, soybean, wheat, and sugarcane, effectively meeting the pressing food security needs of the UAE. The third focal point involves the establishment of state-of-the-art food processing units in both Maharashtra and the UAE, promising the creation of skilled employment opportunities and a significant economic boost for both regions. Lastly, by leveraging the UAE as a pivotal export hub, the collaboration seeks to penetrate new markets in the GCC, Central Asia, and Africa, establishing a robust and diversified food supply chain. These key aspects collectively underscore a holistic approach that addresses immediate food security concerns and fosters economic growth, technological advancement, and international trade. The collaborative effort seeks to achieve positive economic, social, environmental, and health impacts for the UAE and India. Notable outcomes include empowering farmers, boosting the Indian economy through exports, building food processing infrastructure in the UAE, and promoting the "Make in India" and "Made in UAE" vision. About Pegasus Global Capital Advisors Pegasus Capital Advisors is a leading global private markets impact investment manager, dedicated to fostering sustainable and inclusive growth. As the first U.S. private equity fund manager accredited by the Green Climate Fund, Pegasus Capital Advisors invests in companies and technologies that aim to make a measurable, long-lasting impact. Explore more at www.pcalp.com. Contact Details Courtney Bonness Riff City Strategies courtney.bonness@riffcitystrategies.com Company Website https://www.pcalp.com/

February 12, 2024 10:00 AM Eastern Standard Time

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Crypto Analysis Platform yPredict Completes All 8 Rounds of Presale Successfully, Expands Team to Accelerate Growth

Spark Metro PR

yPredict, an AI-powered crypto analysis platform, today announced it has completed all its presale rounds to develop its platform further. The additional capital will support yPredict's continued growth as it evolves into a fully-fledged asset analysis platform. "We are thrilled to complete this last presale round, which demonstrates strong investor confidence in our vision," said Raj Sharma, CEO of yPredict. "These funds will enable us to accelerate the development of our AI-driven platform as we scale our capabilities to empower crypto & stocks investors with actionable, data-backed insights." With the presale complete, yPredict is expanding its team by hiring for several key roles, including Product Manager, Digital Marketing Specialist, Technical Stock Chart Analysis Content Writer, and Crypto Content Writer. These hires will be instrumental as yPredict cements itself as an industry-leading crypto analysis solution. yPredict leverages advanced AI and machine learning to analyze financial market data and identify profitable trading and investment opportunities. The platform delivers personalized, easy-to-understand analytics to help traders of all skill levels make smarter investment decisions. "We are at the forefront of leveraging AI to democratize access to sophisticated crypto market analysis. Our technology enables anyone, not just seasoned professionals, to trade with confidence," continued Raj Sharma. "With our strong funding base and expanded team, we are poised to take yPredict to new heights in 2024 and beyond." For more information on yPredict and its AI-powered crypto investing platform, visit ypredict.ai. About yPredict yPredict provides AI-powered crypto market analysis platform designed to uncover predictive insights and enable high-probability trading. Built by a team of AI and finance experts, yPredict helps crypto investors of all experience levels make smarter trading decisions through advanced analytics and machine learning. The company is based in Wilmington, DE. Contact Details yPredict Ankit Singh +1 302-597-6768 team@ypredict.ai Company Website https://ypredict.ai/

February 11, 2024 05:25 AM Eastern Standard Time

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HIBBETT X JORDAN RELEASE SECOND ‘CLEARED FOR TAKEOFF’ EPISODE FEATURING FLAG FOOTBALLER, AJA JOHNSON

Hibbett, Inc.

Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,158 Hibbett and City Gear specialty stores nationwide, today announced the release of the newest Cleared For Takeoff, an uplifting digital series created in partnership with Jordan Brand to amplify stories of young athletes who are winning both in sport and in life. Fans can watch the new episode when it launches here and on the Hibbett YouTube channel beginning on Saturday, February 10 th at 12pm Central. The newest Cleared ForTakeoff episode is an exhilarating compilation of moments spent with south-side Chicago native, female flag footballer, dancer/choreographer, model, actor, sneaker enthusiast and Jordan Women’s Collective alumni, Aja Johnson. A talented artist and athlete, Johnson has been breaking barriers both on stage, in television, as a dance teacher and on the field playing with a successful co-ed flag football league in Chicago. Johnson met with the Cleared For Takeoff crew during a photoshoot in her hometown of Chicago, where she talked about how her determination and being a strong female, has led her to success on and off the field. “What I love about playing coed flag football is that I get to train with people that played in the NFL and played college ball. I’m getting like first-hand top-notch training and discipline in the sport and seeing my progress over the years,” said Aja Johnson. “I think one of the most important aspects of being an athlete is being a team player, it’s what makes you excel in a sport.” “ Cleared for Takeoff has been a hit with the sneaker community, since its debut last December, and we’re thrilled to release our second episode featuring flag footballer, Aja Johnson,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “Our commitment to community involvement remains at the forefront of our projects and for this episode, we had the privilege of hosting a local high school female flag football team from Las Vegas, for an engaging event at Hibbett filled with tons of surprises. We are grateful to our partners at Jordan for helping us bring this series to life as we aim to spotlight the stories of people like Aja, who prove that girls can accomplish anything.” To mark Super Bowl weekend and the Jordan Flight Path experience, the Cleared For Takeoff crew headed to Las Vegas to capture an engaging celebration with 30 female varsity flag football players from the Bishop Gorman High School Gaels. The private event took place at the Sahara Hibbett store in Las Vegas and included a surprise appearance and meaningful conversation with NFL Linebacker, Devin White of the Tampa Bay Buccaneers and Aja Johnson. During the energizing event, the women were treated to full Jordan looks, professional make-up, custom jerseys branded with Team Johnson and Team White, media training, a photoshoot and $500 gift cards with a private shopping experience, courtesy of Hibbett and Jordan. Johnson continued, “I would like the next generation of female football players to really believe in themselves and trust themselves, trust their talents. Whatever desires and dreams you have, it’s your duty to follow them.” Continuing the celebration, Jordan Brand designed an exclusive ‘takeover’ of the Hibbett store located at 4620 West Sahara Ave in Las Vegas, featuring the exclusive Jordan Flight Path. The elevated branding and merchandise backdrop featured athlete signage and new product, bringing the entire Flight Path experience to life for the public. Fans can look forward to more Cleared For Takeoff episodes coming later in 2024. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,158 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and X. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

February 10, 2024 06:19 PM Eastern Standard Time

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Bumble’s 2024 Dating Trends

YourUpdateTV

Bumble, the women-first dating and social networking app, recently released its annual dating trends for 2024. The popular dating app garnered insights from more than 25,000 singles on Bumble around the world to identify trends that will define dating and relationships in the year to come. Recently, Bumble’s Sex and Relationships Expert, Shan Boodram, participated in a nationwide satellite media tour to discuss the trends and share tips on dating in 2024. A video accompanying this announcement is available at: https://youtu.be/tA1Q2D6PV6A Heading into 2024, there is an air of optimism and clarity for the ‘year of self’ as Bumble’s research shows that more than half (57%) of women surveyed are going into the new year with a clear view of what they want from their romantic lives. According to Bumble, this year will bring about: 1. Betterment Burnout: In recent years, we’ve seen a rise in ‘self-optimization’ which has led the majority of singles (55%) to feel pressure to constantly look for ways to better themselves, leaving 1 in 4 (24%) feeling unworthy of a partner. Looking ahead to 2024, singles are rebelling against the constant self-improvement with more than 2 in 3 women surveyed (68%) taking active steps to be happier with who they are here and now. 2. Timeline Decline: People, especially women, continue to feel a constant pressure to follow traditional relationship timelines. But in 2024, women are choosing to actively build their own path, with 1 in 3 (31%) women saying they are no longer focused on adhering to traditional timelines and milestones such as dating>marriage>kids. 3. Gen(erational)-Blend Romance: This year, people are doubling down on casting a wider net, age included. For 2 in 3 (63%) people, age is not a defining factor when dating with more than half (59%) of women saying they are now more open to dating someone younger than them. Below are some tips for those looking to kickstart their dating journey in 2024: ● Create a “to feel” list rather than a “to be/to have” list. Focusing on things you want a partner “to be” or “to have” like a specific height or a specific career can lead to a match that isn’t necessarily the kind, lasting connection you’re looking for. Instead, think about what you would put on your “To feel” list: ‘I want to feel safe, I want to feel respected, I want to feel protected.’ Creating this list can help you find and understand what is most important to you beyond physical attributes. ● Date smarter, not harder. In a recent Bumble survey, 1 in 4 U.S. daters shared that they feel short on time and want to make dating as efficient as possible. If you’re finding it hard to prioritize dating with your busy schedule - you’re not alone! Bumble’s data also shows that Monday between 7:00-8:00 pm is the most popular day and time on Bumble in the US. Capitalize on Bumble’s peak Monday time by using features that help you find more relevant potential partners, faster, like Bumble’s Advanced Filters feature, which allows you to filter for various values and lifestyle choices. ● Choose quality over quantity. Dating doesn’t have to be a numbers game. In fact, more than half (52%) of women recently surveyed about dating in 2024 said they are focusing on quality of dates over quantity. For more information, download the Bumble app via the App Store or Google Play. About Shan Boodram Shan Boodram is a certified sex educator, dating coach and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends," the best-selling author of “The Game of Desire,” resident expert on Netflix's “Too Hot to Handle,” and host of The Marriage Pact on the Roku Channel. She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. She holds a Master’s degree in Psychology from Arizona State University, and currently resides in Los Angeles, California. About Bumble Bumble, the women-first dating and social networking app, was founded by Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. The app is built with a focus on kindness, respect, and equality – and the community plays an important part in that. Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. The app is free to download and is widely available in the Apple App Store, Google Play Store and the web. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 09, 2024 11:42 AM Eastern Standard Time

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Hammer & Nails Celebrates 2023 Achievements and Unveils Ambitious Plans for 2024 Expansion

Hammer & Nails

Hammer & Nails Grooming for Guys, a leading name in the men's grooming sector, is excited to highlight its significant accomplishments in 2023 and unveil ambitious plans for further expansion in 2024. During the last decade, there’s been a pivotal shift in how self-care for men is prioritized. According to data gathered by market insight company Statista this year, the global male grooming market is estimated to be worth about 115 billion dollars by 2028. Aaron Meyers, CEO of Hammer & Nails, states, "The modern man is craving a place that is just for them. A place that treats them with respect and helps them look and feel their best. They are tired of impersonal take-a-number chop shops. Hammer & Nails addresses this underserved market by offering flexible, budget-friendly membership options while delivering a luxury experience.” In September, Hammer & Nails achieved a significant milestone by opening its second shop in Connecticut. This strategic move placed the brand in the heart of the popular Darien Commons/Noroton Heights area, solidifying its regional presence. Florida also became a focal point for Hammer & Nails with the signing of strategic multi-unit expansion plans. This visionary move aims to establish new Hammer & Nails establishments in key Floridian markets, including Miami, Orlando, and Tampa, showcasing the brand's commitment to growth and excellence. The Lone Star State witnessed the debut of Hammer & Nails in San Antonio, Texas, as well, with the opening of its 29th U.S. location in December 2023. Elsewhere in the state is a significant strategic statewide expansion plan led by seasoned area developer Frank Muller. The plan includes enhancing the brand's presence in all major Texas cities. Rounding out the 2023 openings included new locations in South Reno, Nevada, and Lewis Center, Ohio. These remarkable achievements underscore the robust demand within the men's grooming sector, propelling Hammer & Nails into a rapid expansion phase. With over 70 licenses actively in development and 31 existing thriving locations nationwide, the brand continues to be a trendsetter in the industry. Looking ahead to 2024, Hammer & Nails is poised for further growth. New locations are set to open across the country and the brand expects to double in size again in 2024. Hammer & Nails is recognized for its commitment to excellence by industry publications. It has received recent accolades as a franchise business in the grooming sector by Entrepreneur's Franchise 500 and Franchise Business Review's Top 200 Franchises. Hammer & Nails is a distinguished grooming destination dedicated to providing men with an exceptional grooming experience in an upscale environment. With a focus on quality, relaxation, and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry. Visit https://hammerandnailsgrooming.com/ to learn more. Contact Details Madison Baber +1 210-213-2426 madison@rprfirm.com Company Website https://hammerandnailsgrooming.com/

February 08, 2024 12:10 PM Eastern Standard Time

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