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Startup Looks to Disrupt the Supplement Industry's Dirtiest Secret


With the leading gummy and hydration supplements containing over 60% sugar, LA-based startup Root’d is looking to disrupt a $55 Billion industry addicted to sugar and announce a new Whole Foods Market partnership. Root’d, the world's first full-spectrum multivitamin powder infused with sugar-free electrolytes, has announced a new national distribution partnership with Whole Foods Markets, with distribution across over 400 of their stores. Root’d was born to address the supplement industry's addiction to sugar, effectively delivering a long-overdue 3 rd option to supplement users' pill, gummy, and sugar-dominated routines. Root’d is available now at Whole Foods Markets, Sprouts Farmers Markets,, and MOM’s Organic Markets. According to Root’d, the supplement industry has a dirty little secret it doesn’t want you to know. It’s addicted to sugar. Not just a little sugar either, insane amounts of sugar! The leading gummy multivitamins and hydration powders are over 60% pure sugar, one of the world's most unhealthy ingredients, yet most consumers have no idea. Root’d aims to get sugar out and bring health back. Root’d was brought to life by supplement insiders, who obsessed over different iterations and options for two years until Root’d was finally born. They found that when you combine the nutrition of a full-spectrum multivitamin with the hydration power of electrolytes and then add organic superfoods and probiotics, our body's natural flow absorbs the nutrients as one to give a hydrating nutrition BOOST to our day, all without the sugar. According to Nutrition Business Journal, the supplement market represents $55.7 Billion in the US alone, growing at over 14%. With an estimated 70% of North American consumers actively trying to reduce sugar in their diets, and, according to a recent 10-year study conducted by the FDA, a further 20% of consumers having difficulty swallowing pills, a sugar-free powder option was long-overdue. “People trust our industry to help them get healthier, and with all this sugar, we’re failing. Our mission at Root’d is to bring health back and get sugar out!” said, Adams Chimera, Founder of Root’d. “We spent over 2 years crafting the perfect MULTI, and we’re so excited to partner with Whole Foods to give expanded access to a sugar-free powder option to more of the US.” “I am thrilled with how much more energy I have while taking my Root'd daily. It has helped in so many ways.” Said Tara Folks of Indianapolis, IN. “I can honestly feel a difference if I skip more than one day of the vitamin pack. I highly recommend this as an alternative to swallowing 20 or more pills a day to get all of these wonderful, helpful vitamins.” Root’d starts at as little as $30 for a 24 pack, with formulations crafted for the unique needs of Her, Him, and prenatal Mom’s to be. To learn more about Rootd, visit, or head to your local Whole Foods or Sprouts Farmers Market. About Root’d As founder Adams Chimera entered his 30’s injuries started to take over his life, putting him on a health journey to eliminate the bad from his diet, most notably sugar. As an existing leader in the supplement space, he was frustrated by the crazy amount of sugar the industry used, with the top gummy and hydration supplements containing over 60% sugar. It had to change. Root’d was born by an obsession to bring health back to supplements and is the world’s first full-spectrum multivitamin infused with a hydration powder, all in one amazing sugar-free drink mix. Root’d gives supplement users a long-overdue third option to their pill, gummy, and sugar-dominated routines, and stays Root’d to their mission to help people and our planet get healthier with sugar-free, sustainable supplements. The Root’d vision is to disrupt this $55 billion industry addicted to sugar by bringing health back, and getting sugar out, one healthy drink mix at a time. To learn more, visit Contact Details Adams Chimera Company Website

November 18, 2021 09:00 AM Pacific Standard Time

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Simple Tips to Save Time this Holiday Season


Thanksgiving is by far the most delicious holiday of the year, but if you’re hosting a house full of people — or even just preparing dinner for a few friends — it can be a lot of work. Recently, Chief Business Officer and Holiday Shopping Expert at Shipt, Rina Hurst, participated in a nationwide satellite media tour to discuss Shipt’s ‘Thanksgiving Most Forgotten List’ and much more. A video accompanying this announcement is available at: Thanksgiving is the official kick-off to the holiday season, which means days get shorter and the to-do lists get longer. Through their recent Thanksgiving Shopping Survey, Shipt uncovered that a majority of Americans - more than 80% - will be preparing or cooking their Thanksgiving meal this year, which means they need to get their lists in order ASAP. It turns out that more people than we think forget important holiday necessities, in fact over half of Americans (61%) surveyed admit to forgetting to buy a food or seasonal ingredient needed for their Thanksgiving meal. The three most commonly forgotten Thanksgiving food items include: 1. Cranberries (33%) 2. Fragrant spices (such as thyme, basil, etc) (30%) 3. Beverages (21%) Another recent trend is buying ready-made items for Thanksgiving and holiday meals. One quarter of Americans are purchasing elements of their meal ready-made from the store, with over half (52%) purchasing their Thanksgiving bread loaves or rolls rather than baking from scratch. One of the biggest resources this holiday season will be home delivery services, like Shipt. They have a dedicated force of Shipt Shoppers that provide a personalized shopping experience and bring the store to your door - with more than 130 retailers nationwide, which can offer same-day delivery of groceries, essentials, pet items, apparel, office supplies and more. To view the Thanksgiving Most Forgotten List, Shipt users can visit or the Shipt app, where the shoppable list will be available in the shelf category icons. About Rina Hurst: Rina Hurst is the Chief Business Officer at Shipt, leading the company’s Business Development, Partner Success and Digital Site Experience teams. In this role, Rina helps spark connections by delivering an easy-to-shop digital site, launching new and innovative partnerships, and building creative strategies alongside retailers and CPGs to continually meet their unique needs for success. Rina received her MBA from Georgetown University and her undergraduate degree from Virginia Tech. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

November 17, 2021 01:00 PM Eastern Standard Time

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Small-town Charm, Seasonal Twinkle in Belmont, N.C.

Belmont Tourism Development Authority

This holiday season, return to traditions and twinkling lights in Belmont, N.C. From small-town celebrations to family-friendly festivities that shimmer and shine, our region shares ample charm and memory-making through the New Year. “The holidays provide a perfect opportunity for Belmont to proudly display its commitment to community, history and tradition,” said Ted Hall, chairman of Belmont Tourism Development Authority. “Belmont’s small town charm glistens as brightly as the colorful bulbs. We cannot wait to welcome families to our city for another year of Christmas cheer.” Daniel Stowe Botanical Garden ushers in its annual Holidays at the Garden, Nov. 26 to Jan. 2. Experience magic and whimsy among festive blooms at this family-friendly event. The exhibition returns with traditions and topiary displays, sparkling cherry trees and rolling lights across the Piedmont Prairie. Festivities also include wintertime tunes, food truck fare, holiday beverages and seasonal shopping. Significant COVID-19 precautions are in place at the Garden throughout the holidays, such as staggered entry times to reduce crowding. Advance tickets are required and available at Continue celebrating the holidays in nearby Christmas Town U.S.A. as McAdenville, N.C., transforms for a 66th year. Nostalgia and traditions ring loudly in Christmas Town, which presents more than 150 decorated homes alongside sparkling streetscapes from Dec. 1-26, 5:30-10 p.m. each night. In addition to memorable strolls and drives throughout town, the ChristmasTown 5k, Tree Lighting Ceremony and Yule Log Parade return to the McAdenville merriment this year. In Belmont, the holidays unfold brightly beginning in November. Shop Small Saturday on Nov. 27 offers a chance to experience the city’s brick-lined sidewalks and quaint boutiques while finding those perfect presents. On Nov. 29, the City of Belmont Tree Lighting Ceremony kicks off the season’s glow as well as the fourth annual Festival of Trees, a jolly display of Christmas trees across historic downtown that runs until Jan. 3. The 72nd Annual Belmont Christmas Parade – Nov. 30, 3:30 p.m. – ushers in festive floats, marching bands, tradition, joy and Santa Claus! And on Dec. 4, in the heart of downtown, Belmont Christmas Village evokes the holiday spirit with s’mores stations, holiday music, horse-drawn carriage rides and more. Also on Dec. 4, nearby Belmont Abbey College presents its annual “Christmas at the Abbey” with two show times featuring secular and sacred music, poignant readings and lighthearted comedy. “Everyone can use a bit of holiday cheer this year,” added Hall. “Belmont is ready to deck the halls with it.” More information about all of the city’s festive celebrations available at About Belmont, N.C. Belmont, N.C., is located in Gaston County, 15 minutes west of Uptown Charlotte. Whether you’re visiting us for the first time for a vacation getaway or returning for a daytime adventure, you’re sure to enjoy a truly unique experience in Belmont. Once a place where textile industries served as the lifeblood of the community, the city now stands as a successful example of commerce and redevelopment, while maintaining charm and hospitality. With picturesque nuances brushed throughout the town, Belmont offers a scenic view of historical homes, vintage streetlamps, red brick sidewalks and memories of a simpler time. It’s a community that embraces entertainment, the arts, unique local retail, destination restaurants and a variety of special events. For more information, visit us online at Contact Details Melinda Skutnick +1 704-525-3937

November 17, 2021 08:17 AM Eastern Standard Time

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HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit About offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: Contact Details Cristian Campan +45 50 30 42 66 Company Website

November 17, 2021 07:45 AM Eastern Standard Time

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AppYea takes steps for Future Growth


Provides the following letter to its shareholders from its Chairman Boris Molchadsky: "I am pleased with the progress AppYea/SleepX has been making this year. As part of the long terms objective, AppYea Inc. (OTCPINK: APYP) took the initial step to advance the prospects of the Company. As disclosed in our quarterly report yesterday to the OTC for the recently completed fiscal quarter, the reverse stock split, for which we are awaiting FINRA approval, is a proactive measure that we believe will better position us for success, and ultimately generate value for all of the Company’s stockholders. The ultimate aim is to raise our stock’s visibility within the investment community by improving long-term liquidity and creating a trading environment attractive to institutional investors in the hopes of broadening our shareholders. We are confident of the prospects of the anticipated commercialization of the SleepX DreamIT X3 in 2022". Mr. Molchadsky continued: “In conjunction with the corporate actions, AppYea has secured funding sources who we believe will asist the Company to restructure prior highly dilutive debt and providing the necessary capital to enable the Company to move forward on several fronts, including: 1. Closing of the merger between AppYea and SleepX—we are awaiting the required necessary regulatory approvals. 2. Completion of development and commencement of manufacturing the first product for snoring treatment. SleepX intends to start a pilot in December with a leading hardware manufacturer after withstanding the Company's endurance tests. 3. Preparation for starting clinical trials of the product for the treatment of Sleep Apnea. 4. Locating and acquiring synergetic technologies and broadening products variety in the sleeping and respiration field. Looking ahead, the primary focus of the Company is to ensure the long-term success of the Company by acting in the best interest of all of our shareholders. Thank you for your continued support and patience”. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea Inc. Asaf Porat Company Website

November 16, 2021 09:09 AM Eastern Standard Time

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Color Factory

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served as Color Factory’s Chief Experience Officer (CXO) for the past three years, overseeing the creative, environmental design, technical production, and physical build-out of each Color Factory location. “Creating experiences that elicit emotional responses has been a lifelong passion of mine. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. ### ABOUT TINA MALHOTRA Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Prior to being appointed CEO in November 2021, Malhotra served as Color Factory’s Chief Experience Officer (CXO) for three years, overseeing the creative, environmental design, technical production and physical build-out of each Color Factory location. Malhotra spent 11 years in New York City creating experiences for brands, including LEGO, HBO, Converse, Coca Cola, Delta, Wired Magazine and Candy Crush. ABOUT COLOR FACTORY Color Factory is an experiential art museum. Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful. Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city it’s in, working with local communities to identify charitable partnerships and local businesses to support along the way. To learn more, visit Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 Company Website

November 16, 2021 09:00 AM Eastern Standard Time

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Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Company Website

November 15, 2021 02:00 PM Eastern Standard Time

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The Adventures of Little Billy “In Search of the Magic Tree” Book, is Released

The Adventures of Little Billy

In The Adventures of Little Billy, “In Search of the Magic Tree,” best-selling business and leadership book author Barry Farber captures so many traits that highly successful leaders have, told through a wonderful children’s story. Within the story, the secrets that little Billy discovers on his adventure seem like common sense to most. But, in truth, offer up valuable life lessons for children on how they can create more meaningful friendships, deeper happiness and be on the path to greater success. The story has five key animals who all interact with Billy on his journey to find the Magic Tree. Each of the animals have been given the essential secrets of the key chapters in Farber’s Diamond in the Rough, his best-selling business book that incorporates five traits of highly successful leaders. “I believe that it’s never too early for kids to learn and understand important life values and traits on how they can be happier and more successful as they grow and mature. This book is all about giving them something fun to read, while providing strong values parents will appreciate,” said Farber. “For example, from the beginning, Lawrence the Owl speaks to helping all the animals regardless of who they are and Ruppert the Toad emphasizes that Billy needs to look on the inside of those he sees.” The Adventures of Little Billy is set to become an animated series and will be developed to be a television story soon. With that, Farber has brought in known celebrities to play each character based on how each is viewed in society. Sherman the Turtle will be played by Ottis Jerome “O.J.” Anderson, The Amazing Kreskin is set to play The Magic Tree and Bobby Collins will take on the role of Bosco the Bear. And starring in the role of Little Billy is Eden Kontesz, who at only 10 years-old, has already made a name for herself singing and acting in TV shows such as The Simpsons and Transparent. High-res scans to your specifications are available upon request. The Adventures of Little Billy was illustrated by Glen A Schofield. Color transformation was done by Shoshanna Sommer. Barry Farber is a best-selling author of 14 business and inspirational books in over 30 languages. Farber is also an award-winning radio and television host, as well as an agent and marketing consultant for corporations, professional athletes and entertainers. Learn more about Farber at Contact Details Hot Paper Lantern Courtney Moed

November 15, 2021 08:59 AM Eastern Standard Time

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Spiceology Welcomes Renowned Chef Jet Tila to the Collab Team with New Line of Korean-Inspired Blends


Spiceology, a leading spice and flavor company, today announced its partnership and new product line with celebrity chef, author and restaurateur Chef Jet Tila. This collaboration between Spiceology and Tila culminates with the launch of three new Korean-inspired spice blends, inviting chefs and consumers to experience Tila’s take on Korean flavors. Known for his diverse Asian cuisine expertise, Chef Jet’s new blends are his personal twist on the vibrant and savory flavors of classic Korean fare, including a bulgogi-inspired blend, ‘Fiery Sweet’, a kimchi-inspired blend, ‘Sour Power’, and a ssamjang-inspired blend, ‘Umami Punch’. Fiery Sweet ($13.95) - Translating to “Fire Meat,” traditional bulgogi is a thinly sliced beef dish that uses the flavors of soy sauce, brown sugar, Asian pears, garlic, ginger, ground black pepper, and sesame oil. This blend spotlights the slightly salty, mildly sweet and nutty-savory flavors of traditional bulgogi. Sour Power ($13.95) - Commonly mistaken as a food, Kimchi is actually a method of fermentation. This blend provides the perfect flavors to pickle any veggie, inspired by Korean culture’s adoration of Kimchi. Umami Punch ($13.95) - No Korean street food is complete without a smear of Ssamjang. With more umami than its spicy cousin Gochujang, Ssamjung is a thick chili paste made of doenjang, gochujang, sesame oil, onion, garlic, green onions, and sometimes brown sugar. This blend emulates these flavors in a wonderfully complex yet easy-to-use seasoning blend. “We believe in the power of collaboration, and our goal is to be a conduit to help chefs share their unique culinary perspectives and to share these flavors with consumers and chefs alike,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “By combining our ‘Experiment with Flavor’ mantra with the credibility and knowledge of chefs, we can provide effortless deliciousness from many different cultures, including our most recent line of Korean-inspired flavors with Chef Jet Tila. This line opens the door to an entirely new world of flavors that most people have never had access to.” Tila is a celebrated author, a regular on The Today Show and the Food Network, and can be found educating and inspiring food magazines across the globe. Both Tila and Spiceology wanted to create a way for people to easily experiment with Korean-inspired flavors. “Meals provoke memories, and these blends are inspired by specific memories from my time growing up in Los Angeles and the stories that were passed down within our Asian community,” said Chef Jet Tila. “Though I come from Thai and Chinese roots, my dedication and passion for the Asian community as a whole is something I've always tried to express through my cooking. Spiceology is giving me the opportunity to shine more light on Korean cuisine and bring my memories of Koreatown to life for chefs and consumers to experience themselves. With the help of Spiceology, I’m inviting people to sample a world of new flavors with just a tablespoon or two of one of these new blends.” For more information on the partnership and recipe inspiration, visit ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. Contact Details Spiceology Cassidy Levine +1 908-770-7880 Company Website

November 15, 2021 08:00 AM Eastern Standard Time

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