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News Release Digital Asset Direct

Cloudrise Closes Seed Round of Funding

Cloudrise

Cloudrise accelerates growth in 2021 by closing out their seed round of funding, recruiting new talent to their board of directors, fostering core partnerships, and delivering best-in-class data protection and automation services to their customers. Since launching the company in October of 2019, Cloudrise has delivered 100+ data protection services projects to over 60 customers globally, including several Fortune 50 enterprises. As they continue to exceed revenue targets and the momentum builds, Cloudrise is investing significantly to expand their service delivery and research and development teams, raising the bar for data protection and automation. In May, Cloudrise secured additional capital to help to fund further growth and innovation. Stormbreaker Ventures is a key investor that helped enable Cloudrise to close the seed round of investment funding. Said Mia, Managing Partner at Stormbreaker, commented: “Cloudrise’s vision of redefining data protection through automation is unmatched in this space and we are confident their innovative drive, coupled with Stormbreaker’s investment, will propel the team into their next phase of growth. We look to partner with high-velocity companies that build effectively and efficiently, and Cloudrise's approach to date has been the best of both." With success comes the need to add more talent to the Board of Directors. A Partner at Greater Colorado Venture Fund, Marc Nager also co-founded Startup Weekend, was CEO of UP Global, and Chief Community Officer at Techstars. Marc not only brings a wealth of experience to the board, but his passions for the Western Slope of Colorado align with Cloudrise’s drive to provide opportunities within their community. “I am honored and excited to join such a passionate and innovative team. I feel strongly that this team is at the right place, at the right time in the cyber security space, and we know the Western Slope startup community is going to rally behind the amazing team they're building in Grand Junction,” said Marc Nager. Cloudrise is committed to delivering high-value, innovative solutions to their customers. “We are extremely excited to welcome Marc to the board and Stormbreaker to our investment portfolio. These partnerships will enable Cloudrise to continue to innovate and provide world-class services to our customers. We founded Cloudrise on the premise that we want to provide value to our customers every day – and for us that means maintaining genuine culture, partnering with our customers, and driving innovation based on business needs”, said Rob Eggebrecht, CEO and co-founder at Cloudrise. About Stormbreaker Ventures Stormbreaker Ventures is an early-stage fund focused on capital efficient startups. The firm believes in a future where venture capital is more equitable, more efficient, and more genuine. Stormbreaker sees an opportunity within venture capital to be a true partner to its founders, not just a check that bides time until the next round. With a portfolio of more than 30 companies, Stormbreaker's partners operate from Silicon Valley, Denver, and Houston. About Marc Nager Marc is a Partner at the Greater Colorado Venture Fund and since 2009, Marc has been a leader of the startup movement around the world. He has built and scaled programs that have served more than 500,000 entrepreneurs in over 700 cities and 142 countries around the world. At UP Global he managed a team of nearly 75 people with offices in 5 international locations and oversaw Startup Weekend, Startup Next, Startup Digest, Startup Week, and Startup America. He's worked with grassroots and political leaders from around the world as well as executives at many FT500 companies around innovation and entrepreneurship. Originally from the small town of Mammoth Lakes, CA, Marc now lives in Telluride where he served as the Managing Director for the Telluride Venture Accelerator. When he is not working to change the state of rural economies, he can be found out in the mountains. About Cloudrise Cloudrise was founded by business and security entrepreneurs with experience in global markets, successful start-ups, and Fortune 500 companies. Combining decades of data protection expertise with automation, Cloudrise focuses on securing data wherever it resides. They assist organizations by assessing, enabling, automating, and managing their data protection and privacy programs. At Cloudrise, they are redefining data protection. Cloudrise can be found at www.cloudrise.com or on LinkedIn. Contact Details CLoudrise, Inc. Jodi Lewis +1 800-917-7619 sales@cloudrise.com Company Website https://cloudrise.com/

June 22, 2021 11:11 AM Central Daylight Time

Toy Junkies Creates Peer-to-Peer Rental Marketplace for Recreational Sports Enthusiasts

Black Dog Venture Partners

Toy Junkies announces the creation of their proprietary peer-to-peer consolidated rental software catering to the adventure sports market — this online platform allows sports enthusiasts to list their “toys” for rent or rent “toys” from vendors. It will also provide the opportunity for travel hosts and event planners to have access to “toy” rentals listed on the website at a discounted rate. The company also announced that it has retained Black Dog Venture Partners for Business Development and Strategic Partnerships. Toy Junkies’ strategy is to offer an even playing field for vendors of all sizes anytime, anywhere in the world. Its online, secure environment provides verified background checks and access to a unique recreational sports enthusiast community. Toy Junkies will transform the online rental experience. Scott Kelly, CEO of Black Dog Venture Partners, commented, “The Toy Junkies’ team has 100+ years of combined experience in the adventure sports marketspace and this new peer-to-peer platform is just what that market is looking for. I am excited to work with Lori and the Toy Junkies team to create the next marketplace for adventure! ”. Lori Lancaster, CEO of Toy Junkies commented, “We are very excited to partner with Black Dog Venture Partners. I am confident that our team has produced a unique proprietary software that will change the online reservation experience.” Learn more at ToyJunkies.com About Black Dog Venture Partners Black Dog Venture Partners is a business accelerator that provides access to funding through our network of 13,000 investors, business development through our network of 40,000 business partners, sales/marketing and executive coaching services for disruptive companies. Learn more at https://www.blackdogventurepartners.com Contact Details Black Dog Venture Partners Scott Kelly +1 480-206-3435 Scott@blackdogventurepartners.com Company Website https://www.blackdogventurepartners.com/

June 22, 2021 06:11 AM Pacific Daylight Time

Covid has set the Great British seaside resurgence in motion

Hoo

Research by hotel booking platform, hoo, has highlighted how Covid has impacted the great British seaside and how a growing trend for staycations in the face of foreign travel uncertainty could help it bounce back to its former glory. The British seaside has long lost the glamorous allure that it had back in the 50s and 60s, and while it helped contribute to an estimated domestic tourism spend of £91.6bn in 2019, total tourism spend across coastal locations fell by -57% between 2019 and 2020. The fall in popularity has also hit coastal towns, with the employment growth rate averaging just 0.2% per year between 2009 and 2018. In larger seaside towns this has dropped to an average of -0.2%, and many traditional favourites have suffered even more, with Great Yarmouth (-11%), Folkestone (-12%), Torquay (-13%) and Weymouth (-18%) all seeing a steep decline. However, while the pandemic has proved extremely problematic for the UK hospitality industry overall, one inadvertent silver lining could well be the revival of the great British seaside. Previous research by hoo found that restrictions around foreign travel have boosted the number of us opting for a British staycation by as much as 18%. With more of us opting to spend our hard earned cash at the British seaside, this uplift has helped boost tourism spend in coastal areas by an estimated 42% since the start of the pandemic. This bodes well for the likes of Great Yarmouth, the destination of choice for hoo’s latest campaign to champion the British seaside this summer, with the town ranking as the 8th most popular seaside town prior to the pandemic and enjoying the 7th largest level of holiday spend of all coastal destinations. In the three years (2017-2019) prior to the arrival of Covid, an average of 464,000 per year visited Great Yarmouth, spending an average of £116m per year while they were there. Hoo’s latest campaign, spearheaded by RuPaul’s Drag Race UK finalist, Ellie Diamond, is hoping to persuade British holiday makers that Great Yarmouth and other British seaside towns are more worthy of their Instagram attention than any foreign holiday destination. Why? Well it’s clear we take our outstanding coastline for granted as around 10% of all international visitors from outside of the UK flock to the coast when they arrive. In fact, Great Yarmouth alone has seen international visitor levels climb by 24% per year on average between 2014 and 2019 before Covid struck. So if it’s good enough for them, maybe the Brits will look again at what’s right on their doorstep. Hoo Co-founder, Adrian Murdock, commented: “Like all areas of tourism and hospitality, the pandemic has brought incredibly tough times for local coastal communities who rely heavily on tourism in order to survive. But these traditional seaside resorts have a once-in-a-generation opportunity to put themselves back on the holiday map. The one saving grace of the pandemic has been the ban on foreign travel, forcing many to look to the UK coastline for their summer fix of sun, sea and sand. As a result, many of us have rediscovered just how great our coastal towns and cities are and we're at a crossroads now where the great British seaside really could reclaim an aspect of its former glory. It doesn’t matter if you live in Dorset, Derby or Dundee, there will be a stretch of outstanding coastline that can offer you all the same draws of a holiday abroad, if not more, even with the unpredictability of a British summer. So while foreign travel continues to cause chaos across the rest of the travel industry, we urge you to look again at places like Great Yarmouth, you may be very pleasantly surprised by what you find.” Notes to Editors: Hoo is the hotel room offer platform, cutting out the expensive middle man so you can secure the best price for the room you want. Hoo allows users to book a hotel room at the advertised rate, or to make an offer on the room which the hotel can accept or decline in real time. Hoo was founded by Sebastian Lewis and Adrian Murdock, and is backed by hotel industry insiders. Sebastian Lewis is also the founder of UK crowdfunding’s first ever sale/exit with Mettrr, the global automated website builder. Adrian Murdock is also the co-founder of babysitting app, Bubble, and a former Betfair exec. They have successfully tackled the challenges of child-care, betting and automated website creation and are now set to solve what they describe as the ‘broken hotel booking process’. Hoo is a concept that started with a pub conversation borne out of frustration with the seeming imbalance of power that the global hotel room aggregators wield. Contact Press Enquiries James Lockett M: 07584 248960 T: 0207 856 0185 E: james@properganda.pr PropergandaPR Data Enquiries Alex Pericli M: 07979 262393 T: 0207 856 0185 E: alex @properganda.pr PropergandaPR Contact Details PropergandaPR James Lockett +44 20 7856 0185 james@properganda.pr Company Website https://justhooit.com

June 22, 2021 06:05 AM Eastern Daylight Time

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Osmo Announces Amazon Prime Day Sale: Up to 40% Off Select Kits, Games, Bundles and More

Osmo

Award-winning STEAM brand Osmo announces it will offer up to 40% off select kits, games, bundles and more for Amazon Prime Day, June 21 and 22. All Prime Day deals can be viewed at Osmo’s Amazon store. Save 30% on these Osmo kits, games, and bundles at Amazon.com: Little Genius Starter Kit for iPad (base included) Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit for iPad + Grab & Go Small Storage Case Bundle (for iPad Starter Kits) (base included) Little Genius Starter Kit for iPad + Grab & Go Large Storage Case for iPad Bundle (base included) Little Genius Starter Kit + Early Math Adventure for iPad (base included) Genius Starter Kit for Fire Tablet (base included) Genius Starter Kit + Family Game Night for iPad (base included) Creative Starter Kit for iPad (base included) Creative Starter Kit for iPad + Super Studio Disney Princess Bundle (base included) Creative Starter Kit for iPad + Little Genius Starter Kit for iPad (base included) Creative Starter Kit for iPad + Detective Agency Bundle (base included) Creative Starter Kit for iPad + Pizza Co. Bundle (base included) Math Wizard and the Secrets of the Dragons for iPad & Fire Tablet (base required) Math Wizard and the Magical Workshop for iPad & Fire Tablet (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad & Fire Tablet Bundle (base required) Math Wizard and The Secrets of The Dragons & Magical Workshop for iPad Bundle (base included) Coding Family Bundle for iPad & Fire Tablet + Base for iPad (base included) Coding Family Bundle for iPad & Fire Tablet + Base for Fire Tablet (base included) Coding Family Bundle for iPad & Fire Tablet (base required) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess + iPad Base Bundle (base included) Super Studio Disney Princess + Fire Tablet Base Bundle (base included) Super Studio Disney Frozen 2 + iPad Base Bundle (base included) Super Studio Disney Frozen 2 + Fire Tablet Base Bundle (base included) Super Studio Disney Princess Game + iPad Base Bundle (base included) Super Studio Disney Princess Game + Fire Tablet Base Bundle (base included) Osmo offers up to 30% off all kits and games at Target.com during Target Deal Days, which continues through June 22. The full list of Target deals can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

June 21, 2021 12:01 AM Pacific Daylight Time

Mike Bako’s Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/nP0A1xC4D6k After the year that we have all collectively had, parents around the globe deserve a round of applause. Endless Zoom meetings? Check. Kids screaming during endless Zoom meetings. Check. So, this year, skip out on generic, run-of-the-mills presents and give the dad figure in your life a gift that keeps on giving Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. Be Smart with Your Spending: If industry predictions are correct there will be record spending, so expect a banner year for all the dads out there. In its annual survey, the National Retail Federation said US consumers are expected to spend more than $20 billion dollars on gifts and other items for Father's Day this year, that is a record high. With that said, spending wisely is definitely something dad would want you to do. So, if you are getting dad a gift, make sure it is something he will love and use financial sense by splitting up your payments with Afterpay. Afterpay partners with thousands of brands and retailers to offer interest-free installment payments to shoppers. With Afterpay, you can get the perfect gift for dad right away but pay for it over time by breaking up the cost into four equal installments, due every two weeks. Shoppers can refer to Afterpay's Shop Directory at Afterpay.com or through its app to browse all of their brand partners across both e-commerce and in-store. Afterpay is available in-store with brands like Dick’s Sporting Goods, Finish Line, JD Sports, Carhartt, Chubbies ….so many more. Great options for Father’s Day gifts. www.Afterpay.com @afterpayusa GROOMING: Dad’s might not admit it but taking care of their skin and smelling good is something they care about and as we head into the steamy summer months its even more important to have products that will work and keep us fresh. Old Spice has two products that can help upgrade any dad’s skincare routine. Old Spice’s Daily Hydration Hand & Body Lotion features a lightweight formula infused with shea butter to deeply condition dry, irritating skin. This lotion provides all-day hydration. Put it on in the morning after a shower to start the day and you are all set. If you are looking for a great gift to supplement something larger or if buying on a budget there’s Old Spice’s Clinical Sweat Defense Anti-perspirant/Deodorant. It was recently selected as an “Expert Pick” in the 2021 Men’s Health Grooming Awards and features 5 in 1 protection power, with 73 hours of proven sweat protection, making it the best defense against sweat and odor for the dad in your life Even during these hot summer days, it provides even the most active guys with superior wetness protection. You can impress dad and show that you’ve done your research because this is tested and backed by dermatologists with skin moisturizers and formulated to be gentle on skin. Daily Hydration Hand & Body Lotion - LINKED HERE Clinical Sweat Defense – LINKED HERE Instagram: @oldspice Twitter: @oldspice https://www.facebook.com/OldSpice/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 12:20 PM Eastern Daylight Time

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How AI is Helping the Fight Against Breast Cancer

YourUpdateTV

Breast cancer recently surpassed lung cancer as the number 1 diagnosed cancer in the U.S., excluding nonmelanoma skin cancer. Additionally, the National Cancer Institute recently predicted an almost 10,000 excess deaths from breast and colorectal cancers over the next 10 years as a direct result of the pandemic, making it now more important than ever for women to take control over their breast health. Recently, Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan, participated in a nationwide satellite media tour to discuss how new technology is helping the fight against breast cancer. A video accompanying this announcement is available at: https://youtu.be/7nWf973J1ww The COVID-19 pandemic brought routine health screenings, such as mammograms, to a screeching halt, declining up to 92% in some areas last year, according to a study in the Journal of the American College of Radiology. Now, with Americans getting vaccinated and infection rates decreasing around the country, many women are playing catch-up on these vital health screenings, which leads to another issue — a drastic increase in workload for doctors, who must face a surge of patients who need to be screened. Fortunately, an innovative new tool is available to help clinicians cope with this sudden demand, which at the same time provides them a higher degree of accuracy than ever before. ProFound AI ® uses the latest in deep-learning artificial intelligence (AI) and is clinically proven to help radiologists read mammograms more than 50% faster - and with more accuracy - while also reducing false positives and unnecessary callbacks, which can be stressful for women. ProFound AI was the first 3D tomosynthesis software using AI to be cleared by the FDA. For more information, visit icadmed.com About Randy Hicks, MD, MBA, Co-Owner and CEO of Regional Medical Imaging (RMI) in Michigan: Dr. Hicks is a distinguished practitioner, thought leader, and published researcher in women’s imaging for breast cancer, with additional interests and expertise in parathyroid and thyroid imaging, and in developing interventional breast biopsy procedures and products. A committed advocate for women’s healthcare, Dr. Hicks has worked closely with colleagues in the medical community to encourage multidisciplinary, best-practice approaches, having collaborated to establish local tumor boards that pool expertise from leading healthcare organizations in the region. He has also served as a catalyst for expanding the role of information technology and the use of artificial intelligence in enhancing the quality and efficiency of healthcare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 10:00 AM Eastern Daylight Time

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Correcting and Replacing: Travel Expert Dayvee Sutton Provides Tips to Plan Summer Vacations on a Budget

YourUpdateTV

(Correcting to include video)- After a year of being stuck at home, Americans are more eager than ever to get back to traveling this summer. A new survey from the payment network Affirm found 75% of respondents plan to go on at least one vacation this summer, and consumers will spend more money on travel than any other category. With the travel boom causing an increase in booking rates, it’s more important than ever to not overextend your budget in all the excitement of being able to travel again. A video accompanying this release can be found here: https://youtu.be/8S26C8ILWMo More Findings from Affirm’s Summer Survey: Vacations are the #1 activity consumers are most looking forward to this summer Respondents plan to spend the most money this summer on travel (41%), followed by going out to eat (38%) and a new summer wardrobe (35%) Nearly half (45%) of Americans plan to spend more money this summer than the past two combined 41% are interested in using a buy now, pay later solution this summer to help them spend responsibly, and 1 in 4 are interested in using a buy now, pay later solution to book travel Emmy Award-winning journalist, Dayvee Sutton, whose travel advice is featured regularly on national programs such as NBC News, Today, CNN and The Weather Channel has partnered with Affirm to give budget-friendly summer travel advice. Here are some of her tips: Take advantage of modern, flexible payment options. Overall, rates for flights and hotels are up because consumers are so eager to travel. But, there are new payment tools you can use to not overextend your budget. Dayvee recommends Affirm, and has partnered with them because it can help you stay in control of your finances by letting you spread out the cost of flights, hotels, homestays and travel experiences into biweekly or monthly payments with interest options as low as 0% APR for eligible consumers. Affirm can give you the flexibility to book vacations now and pay at your own pace on Expedia, Vrbo, Priceline, Delta Vacations and more. With Affirm, you know exactly what you’ll pay upfront, and that number never changes – there are no late or hidden fees. Know when to book and track your airfare to get the best deals. The most expensive part of your trip will likely be the flight. Book as early as you can and opt for mid-week flights. A study from CheapOAir found the best time to book a flight is between 21 and 95 days before the trip. And traveling on a Tuesday or Wednesday, rather than the weekend, will not only be cheaper, but less crowded. Be prepared but remain flexible. Research social distancing protocols for theme parks, museums, and other attractions before you arrive, since many venues require you to reserve tickets early. Try to find low-cost activities in advance, such as walking tours and natural parks. Remember to leave room for unexpected costs in your budget – if you’re traveling internationally, set aside money for COVID tests before re-entering U.S., which can cost anywhere from $50 - $150 per person. Embrace summer road trips. With airfare on the rise, taking a road trip to smaller destinations is a great budget-friendly option for families. To save even more on the road, pack your own food and snacks ahead of time. You can also use Affirm to pay at your own pace for road trip essentials at Walmart, Target and other retailers. About Dayvee Sutton: Dayvee Sutton is a highly sought-after and award-winning media personality and journalist covering travel, culture and the environment. Dayvee has contributed her expertise to outlets such as the U.S. News and World Report, AOL, Yahoo, ESPN, The Root, NBA.com, Black Enterprise, NBC News and USA TODAY Network. She is the go-to on-air travel expert for several national programs, including NBC News and TODAY, CNN and HLN, The Weather Channel and Dr. Oz. About Affirm: Affirm is a transparent alternative to credit cards that can give travelers the flexibility to book vacations now and pay over time, without any late or hidden fees. Affirm lets eligible consumers spread out the cost of flights, accommodations, experiences and more into biweekly or monthly payments at Expedia, Vrbo, Priceline, Delta Vacations, and more. If approved, Affirm can help you stay in budget by letting you pay on a schedule that works best for you, and never charges you more than you agree to upfront. More Background: Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network — one based on trust, transparency and putting people first — we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike credit cards and other pay-over-time options, we show consumers exactly what they will pay up front, never increase that amount, and never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | Twitter. Payment options through Affirm are subject to an eligibility check, may not be available in all states, and are provided by these lending partners: affirm.com/lenders. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2021 03:30 PM Eastern Daylight Time

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Putting a Lensbaby Twist on Small-Format Pinhole Photography; The Camera Lens Company Redefines Photography with its New Obscura Lens

Lensbaby

Lensbaby, the leader in award-winning creative effect camera lenses, is launching its revolutionary Obscura lens. A camera obscura, ancestor of the photographic camera, is a darkened room with a small hole or lens at one side through which an image is projected onto a wall or table opposite the hole. Dating back to the 4th century BCE, this experience is the earliest image projection technique known to the industry. Lensbaby is hosting a virtual launch party on June 21st where the newest Obscura lens will be revealed. Free tickets are available on Lensbaby’s website. The Lensbaby Obscura comes in two versions -- a 50mm Pinhole/Zone Plate/Pinhole Sieve optic for their Optic Swap System, and a standalone 16mm Pinhole/Zone Plate/Pinhole Sieve pancake lens (though pinholes are not technically lenses) for mirrorless cameras. Summary of Key Features: The Obscura’s pinhole, zone plate and pinhole sieve are made up of three layers of chrome with a total thickness of 0.00014mm deposited on 1.5mm thick glass before anti-reflective coating is applied. With a resolution of 128K dpi, this photolithography process not only makes true zone plates with excellent light transmission, it produces perfectly round pinholes and precision zone plate zones. Photographers can clean the Obscura’s glass as they would any camera lens, without fear of destroying any of the three imaging options. “Pinhole photography taught me to see composition, contrast, leading lines and the shape of things in ways that led me to make some of my most powerful images,” says Craig Strong, Co-Founder and Chief Creative Officer at Lensbaby, Inc. “We created the Obscura so that you could learn and grow while using a technologically advanced pinhole lens with options. It’s the Lensbaby twist to old-world imagery.” Photographers and creators who connect most with using an Obscura are those who enjoy working with fewer choices and are willing to challenge themselves to redefine what it means to create photographic art. About Lensbaby: Lensbaby creates tools that enable photographers and videographers to find their unique visual voice. For over 15 years, they have been manufacturing high-quality creative effects lenses, optics, and accessories out of their Portland, Oregon headquarters. Lensbaby sells its products on its website as well as through a worldwide network of retailers and distributors. For more information, visit www.lensbaby.com Product Specifications Contact Details Lensbaby Michael Anthony, VP Sales and Marketing +1 503-547-4949 Michael@lensbaby.com M&P Digital Creative Agency Jessica Pouzeschi, PR & Marketing +13035228161 Jessica.P@mcmillanphillips.com

June 17, 2021 11:55 AM Pacific Daylight Time

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SUPER73® debuts versatile, affordable SUPER73-ZX

SUPER73

SUPER73® – the American lifestyle adventure brand specializing in electric motorbikes – is a world leader on the e-bike scene, captivating a loyal riding community with its fun, affordable, versatile and environmentally friendly products. While the company expanded its range in 2020 with flagship models crammed with the latest technology, it hasn’t forgotten its roots. In fact, the SUPER73 design team went back to the drawing board to re-imagine and re-engineer one of its original products, the SUPER73-Z1. The result is the brand new SUPER73-ZX. Picking from a checklist of popular features, the SUPER73 team ensured the ZX will meet the demands of a broad range of existing fans and new customers. These features include a lighter aluminum-alloy frame, allowing for greater range from the now removable battery. Additionally, the new ZX frame is larger, providing comfort for taller riders and making it easier to pedal. Like its other new generation of models that launched in 2020, the ZX offers Pedal Assist Modes: the SUPER73-ZX has four Riding Modes, including Class 1 and 2 (up to 20mph) plus Class 3 and Unlimited (up to 28+ mph). Battery range is estimated at 25-50 miles depending on the pedal assist mode, but this can vary depending upon conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. The Riding Modes are identified as Eco, Tour, Sport and Super. They are accessed via the SUPER73 smartphone app (compatible with IOS and Android devices) and confirmed on the compact ZX Transflective Monochrome LCD display. The same technology also allows over-the-air software updates, ensuring the power supply is always running at its most efficient. The versatile SUPER73-ZX has been designed to cater to the most popular riding groups, many of which came to prominence during the global pandemic. Not only did the lockdown create a huge surge in the popularity of e-bike transportation, but also an expansion in what customers expect from their vehicles. As a result, the features of the ZX make it ideal for everybody from week-day commuters to weekend warriors, urban adventurers, and even parents with young families; the longer seat makes it more practical to carry precious cargo. Purchase price is an important consideration in this consumer category and the SUPER73-ZX will launch with a price of only $1995. All models will ship with the standard 615 watt-hours battery pack, four Riding Modes, smartphone connectivity, extended comfort seat, 31” seat height, 180mm disc brakes, and much more. As a bonus for early adopters, the Moon Rock Launch Edition will have red wheel liners on the 20”x100mm wheels, while the Storm Gray models will have white liners inside the wheel rims for easy identification. The Launch Edition will be shipped with 20x4.5” LZRD Street tires that have a tire tread pattern biased towards street use but provides riders with the ability to explore almost any environment. The SUPER73-ZX is available now, with first deliveries scheduled for Mid-July. A full range of accessories are also available, allowing customers to tailor the bike to their needs. This includes items such as a Saddleman seat, Crank Brothers bags and pedals, 1 Up Car Rack, Oury Grips, and SUPER73 custom handlebars and molle panels. For full product details and to order the SUPER73-ZX, please visit super73.com EDITOR’S NOTE A selection of high-resolution images is available here: dropbox.com/sh/bfc42mv19gjxnt2/AAD5jKyebOxevaZIiSlpqvoMa?dl=0 Editor’s wishing to review the SUPER73-ZX for editorial purposes should use the Media Contacts below. ABOUT SUPER73® SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit super73.com or @super73 on social media. Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Greg Emmerson greg@theidagency.com Company Website https://super73.com

June 17, 2021 10:05 AM Pacific Daylight Time

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