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Full Scope PR

Neon Carnival will make its triumphant return and descend upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party is back to celebrate its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return of iconic denim brand Levi's®, back to headline the event alongside Mexico’s original luxury tequila, Tequila Don Julio. This year’s exclusive invite-only fête welcomes new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater to the festivities. And for the first time this year, Neon Carnival is also going digital with two exciting opportunities. Levi’s® and Neon Carnival regular, Paris Hilton, will host the Neon Carnival experience in the metaverse in “Paris World” on Roblox. Additionally, our longtime partner Tequila Don Julio is getting in on the digital action with a unique update that will drop the week before the party (and might even get you a ticket in), so be sure to stay tuned! Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomes back festival-goers to its all grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, return to the scene to keep the party going late into the night along with newcomer Mel DeBarge, reining from New York City and a staple in the international party arena. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year. “We can’t wait to return back to the desert and celebrate our 11-year anniversary of Neon Carnival. It's been a long two years and we are excited to catch up with some old friends and meet new ones,” said Brent Bolthouse. “ We’ve added international party scene Mel DeBarge along with Kayper and DJ Ruckus to round out the evening and keep partygoers dancing all night long.” Levi’s®, the brand that revolutionized American fashion with their iconic 501® blue jean, returns for their fourth consecutive year as a co-presenting sponsor, and will light up the sky with their Levi’s® branded Ferris Wheel. Co-presenting sponsor, Tequila Don Julio, is back for their sixth consecutive year as well, serving up craft cocktails from the Airstream Speakeasy and celebrating with Don Julio 1942 bottle service in VIP. Wristband pick-up will be hosted by Liquid I.V. while also kicking off their on-site Neon Carnival presence with a fully branded bumper car installation emblazoned with neon signs and a steady supply of their exclusive festival-flavored Hydration Multiplier. In addition, DIRECTV, offering the best of live TV and On Demand on all your favorite screens, will transport partygoers to new dimensions and take over the VIP tent. GUESTS MUST BE 21+ TO ATTEND, AND WE REMIND ALL ATTENDEES TO PLEASE DRINK RESPONSIBLY. PLEASE NOTE THAT NEON CARNIVAL IS NOT ASSOCIATED WITH THE COACHELLA MUSIC FESTIVAL.PLEASE DO NOT INCLUDE ANY MENTION OF COACHELLA WHEN COVERING NEON CARNIVAL. About the Levi’s® Brand The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the world’s most recognizable garments of clothing – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals worldwide to express their personal style. For more information about the Levi’s® brand, its products, and stores, please visit ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera. For more information on Tequila Don Julio, please visit About Liquid I.V. Fuel life’s adventures with Liquid I.V.’s great-tasting, non-GMO electrolyte drink mixes. Liquid I.V. products utilize the science of Cellular Transport Technology (CTT) to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster. Their hero product, Hydration Multiplier, is now available in 9 refreshing flavors. In addition to hydration, the expanded product line now includes Energy Multiplier, Sleep Multiplier, and Hydration Multiplier+ Immune Support. Liquid I.V. has donated over 20 million servings globally through their one-to-one giveback program. Founded in 2012, the company is based in El Segundo, CA, and all products are made in the USA. About DIRECTV Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry's best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers to every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on the Google Play Store. For more info, head to Neon Carnival was created by Brent Bolthouse and continues annually during music's biggest festival weekend. For more information, please visit Suggested Social Post: @Neon_Carnival returns with @levis @donjuliotequila @liquidiv on April 16, 2022 MEDIA CONTACTS LEVI’S ®: Molly Hayes | Levi’s PR | TEQUILA DON JULIO: Samantha Turtle | Hunter PR | LIQUID IV: Victoria Kwan | Edelman | Contact Details Full Scope PR Johnny Gines

March 16, 2022 01:12 PM Eastern Daylight Time

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SUPER73® unveils groundbreaking C1X moto concept, new kid’s e-bike, updated SUPER73-Z e-bike, and more


Since its inception, California-based SUPER73® has challenged the conventions within the emerging e-bike community and helped expand the perception of personal transportation. The founders never wanted to limit their horizons, establishing the company as an American lifestyle adventure brand specializing in electric motorbikes. And with this mindset, a range of increasingly sophisticated products have emerged from the SUPER73 headquarters in Irvine, CA. Each new model brought a stepped improvement in terms of technology and rider enjoyment, and 2022 will herald a new chapter in the fast-paced SUPER73 story when the biggest expansion plans to date are revealed. SUPER73 is simultaneously announcing the groundbreaking C1X Concept, new entry-level model in the SUPER73-Z Miami, a brand new kid’s bike in the SUPER73 Youth Model, an updated SUPER73-R Brooklyn, plus new colorways for its entire 2022 range. SUPER73-C1X CONCEPT Designed to reformat and redefine the line between e-bike and motorcycle conventions, the C1X is a street-legal concept that will provide a “step-up” vehicle from the current SUPER73 e-bike offerings, elevating adventures by achieving motorcycle performance with dramatically reduced size and weight. Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical SUPER73-C1X Concept represents a significant leap forward in the company’s development program to enable its worldwide band of loyal followers to make a logical transition from the existing SUPER73-RX flagship model. With a targeted top speed of more than 75mph, the production version of the C1X will require a rider to possess a motorcycle endorsement to their driver’s license, vehicle registration and full insurance. However, its 31” seat height and minimal footprint make it highly maneuverable and lightweight, providing an ideal platform for riders wishing to pass the DMV riding test. The SUPER73 design team began its research by studying the current crop of production motorcycles and addressing what prevented them from being accessible to core SUPER73 customers. Among its priorities was a reduction in the overall footprint of a typical motorcycle. This was accomplished with the introduction of 15” wheels versus the 17” motorcycle counterparts. The team also took a revolutionary approach to mounting the motor rearward of the swingarm pivot point. This innovative architecture permitted an ultra-agile 51” wheelbase and removed the chain slack issues experienced with conventional motorcycles. Further enhancing the Concept’s agility is a mass-centralized chassis/battery configuration. The SUPER73-C1X Concept will introduce a fast charging solution that will enable an 80% charge in less than an hour, providing a city range of approximately 100 miles*. The Concept will also have a top speed in excess of 75mph, allowing it to bridge the gap between urban exploration and highway connectivity. With two wheels and its small footprint, C1X leaves the headache of parking to others. Development of the C1X is well underway and SUPER73 is accepting reservations for a late 2023 production date. Reservations for the groundbreaking electric motorbike can be placed for $73. SUPER73 YOUTH SERIES The SUPER73 Youth Series came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lock downs, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family. Forging a new path, the ergonomics of the SUPER73 Youth Series are optimized for children aged from 4-8 years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children**. SUPER73 advocates safety gear for all riders, no matter their age. Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility, performance, and can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and in place of pedals, a red twist throttle to clearly communicate the control input to novice riders. "We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop and explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, Co-founder and CMO. The SUPER73 Youth Series is definitely not a toy. It is equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it's their first step into the two-wheeled world of fun and discovery. The SUPER73 Youth Series will be available for reservation from Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995. SUPER73-Z Miami This new model is an evolution of the iconic Z1, one of SUPER73’s original products. The new SUPER73-Z Miami features an extensive list of significant improvements to refresh the entry-level model, including a lightweight aircraft-grade aluminum-alloy frame with improved ergonomics. Additionally, the Z Miami has been upgraded with a convenient removable battery, allowing more charging options. The model also comes with a new motor that will provide greater performance and the option of pedal assist. The SUPER73-Z Miami has even gained Bluetooth connectivity via the flexible SUPER73 phone app, which enables the user to change rider settings and more. The internally geared brushless DC hub motor is capable of 1200 watts of peak power. Coupled to a durable 615 watt-hour removable battery, the SUPER73-Z Miami is capable of providing more than 30 miles* of range at 20mph under throttle-only operation, or approximately 50 miles* of range using ECO pedal assist mode via the selectable riding modes in the SUPER73 phone app. Additionally, it will be supplied pre-wired for easy installation of optional accessory lighting. The 28” seat height will comfortably accommodate riders between 4’6” - 5’11”. This will allow the vast majority of people to enjoy the new SUPER73-Z Miami, which is a fun and accessible entry point into the world of SUPER73. When it arrives in Spring of 2022, the Z Miami will be available in a fresh range of colors, including Powder Gray, Panthro Blue, Sriracha Red and Prickly Pink. The new model will also be compatible with a wide range of SUPER73 accessories, allowing riders to fully personalize it. SUPER73-R Brooklyn Launched in 2020, the flagship SUPER73-R and RX models have proved hugely popular with riders looking for a versatile electric motorbike that offers full suspension, high-performance disc brakes, a lightweight aluminum frame, and one of the most powerful motors in its class. The two models were very similar, which led the SUPER73 design and engineering teams to provide greater clarity between the two products. For the 2022 Model Year, the SUPER73-RX will continue to offer a more overt off-road vibe, while the SUPER73-R Brooklyn will be focused on “street performance.” As such, it gains new street-specific SUPER73 LZRD tires for extended commuter rides. Other refinements include a new SUPER73 mid-rise “Drago” Chromoly handlebar and Speedster Low Profile seat. The SUPER73-R Brooklyn now includes a front and rear lighting package plus a horn as well as air assist for its inverted coil spring fork to enhance comfort and control. As before, the SUPER73-R Brooklyn has a powerful internally geared brushless DC hub motor capable of 2300 watts peak output. Powered by a state-of-the-art 960 watt-hour battery, the R can deliver more than 40 miles* of range at 20mph under throttle activation, or in excess of 75 miles* using ECO pedal assist mode, selected via the SUPER73 phone app. As part of the 2022 MY update program, the SUPER73-R Brooklyn and RX models will be available in three colors: Obsidian, Blu Tang, and Dark Earth. The SUPER73-R Brooklyn and RX models will be available from Spring 2022 and can be ordered via *Battery range estimates depend on conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. Mileage may vary. **SUPER73 strongly encourages certified safety gear to be worn by all riders, particularly children, to help protect against or reduce the severity of injuries. Helmets are especially important to protect the head but other safety gear should not be overlooked. EDITOR’S NOTE High-resolution images and video are available here: Editors wishing to interview senior members of the SUPER73 team or review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. Please note, the SUPER73-C1X will not be available for appraisal at this time. ABOUT SUPER73®  SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit  or @super73 on social media Contact Details Christiana Mullen +1 714-659-4883 Greg Emmerson Company Website

March 15, 2022 11:55 AM Pacific Daylight Time

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Aver launches its Beta platform, the most sophisticated in the prediction market space


Aver, a decentralized peer-to-peer prediction exchange built on the Solana blockchain, announced today the release of its beta platform and developer network. The beta platform includes a prediction exchange built on of the Aver protocol - which allows developers and other third-parties to build innovative applications, such as new interfaces and markets - and supports the growth of the Aver ecosystem. This milestone is a major move for Aver on its mission to revolutionize the prediction and betting industry landscape by bringing it onto the blockchain and into “Web3”. This news comes in the wake of many recent initiatives and accomplishments of the company, including: Raising its $7.5m seed round from top names in both the sports betting and crypto trading domains and connections and some of the world’s largest crypto exchanges. Launching a community rewards NFT program, which entitles members to early access to the coming $AVER token launch amongst other benefits. Launching a simplified application on top of the protocol. To learn more about the launch of the Aver beta, you can visit About Aver: Founded in 2021, Aver is a decentralized peer-to-peer prediction exchange built on the Solana blockchain and the world’s first decentralized Web3 betting platform. Contact Details Aver Press Contact Company Website

March 15, 2022 01:10 PM Eastern Daylight Time

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Take Action for Heart Health


Heart disease is responsible for over 600,000 deaths in the U.S. each year making it the leading (non-pandemic) cause of death in the U.S. Heart disease includes a number of different conditions that relate to your heart’s rhythm, muscle, and blood vessels. Luckily there are things we can all do to lower our risk for, or even prevent heart disease. Learning about what your genetics can tell you about your heart can be a good first step. Recently, Senior Product Scientist at 23andMe, Alisa Lehman, and Chief Clinical Officer at Lemonaid Health, Dr. Davis Liu, MD, participated in a nationwide satellite media tour to discuss how genetics can help people take a proactive approach to their health. A video accompanying this announcement is available at: When we look at the human genome, everyone is very similar. However, there are places in our DNA that are different from person to person, which are called genetic variants. Some of these variants are associated with certain health conditions. At 23andMe, scientists look at the variants you may have and can tell you if you may be genetically predisposed to developing conditions like type 2 diabetes, or migraine, or conditions related to heart disease. When it comes to heart disease, 23andMe’s personalized genetic reports can currently tell you if you're at an increased likelihood of developing conditions that affect your heart health, like high blood pressure, coronary artery disease, or high cholesterol. While genetics can give you a lot of insights about your likelihood of developing heart disease, there are many other factors that impact whether you actually go on to develop heart disease, and many of these factors are under your control, like your diet or exercise habits. Consult with your healthcare professional if you are concerned about your likelihood of developing heart disease, or if you have a personal or family history of heart disease. For more information, visit About Alisa Lehman: Alisa is a Senior Product Scientist and has been working at 23andMe since 2015. Her team works to create scientifically accurate, consumer friendly genetic health features. Alisa holds a B.S. in Biology from MIT and a Ph.D. in Biological Sciences from Stanford University. About Davis Liu: Davis Liu, MD, is a board certified family doctor and Chief Clinical Officer at Lemonaid Health. Previously he worked at Kaiser Permanente in Roseville California for 15 years and lives in the Sacramento area with his wife and two teenagers. As the only doctor in his family, Dr. Liu feels compelled to make sure all Americans get the right health information to stay healthy and well. Contact Details YourUpdateTV +1 212-736-2727

March 15, 2022 12:21 PM Eastern Daylight Time

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Celebrate the First Annual California State Parks Week June 14-18, 2022

Save the Redwoods League

The public is invited to celebrate the first annual California State Parks Week, June 14-18, presented by California State Parks, Save the Redwoods League, Parks California and the California State Parks Foundation. Through special community events and in-person and virtual programming, this inaugural event celebrates California’s 279 state parks and the people who visit and help protect these iconic places. A complete list of the week’s events and how to participate are available at “State Parks is excited to welcome the first-ever California State Parks Week, which celebrates the oldest state park system in the nation,” said Armando Quintero, director of California State Parks. “California’s state parks are as unique and diverse as the state itself. They help preserve and protect the state’s natural and cultural history for generations to come. I hope this week gives everyone a chance to visit the outdoors, enjoy its beauty and find their own connection with California’s great outdoors.” California State Parks Week is modeled after National Park Week, and it helps advance the “Outdoor Access For All” initiative championed by Gov. Gavin Newsom and First Partner Jennifer Siebel Newsom, as well as the recently launched “California Outdoors For All” initiative. This initiative expands outdoor access to all Californians through focused investments in open space infrastructure and outdoor programming, with a priority of expanding access in underserved communities. Why California State Parks Week? The COVID-19 pandemic brought many challenges to California’s communities, but it also illuminated the important connection of the outdoors to our physical and mental well-being. Parks across the U.S. experienced increased visitation in 2020-21, and California State Parks Week underscores the important role parks play in communities statewide. “As we emerge from the impacts of the pandemic, we are excited to celebrate California’s resilience and expand access to so many joyful experiences and benefits of nature through California State Parks Week,” said Sam Hodder, president and CEO of Save the Redwoods League. "It is inspiring to see how California’s state park system has grown over generations. The parks encompass not only the state’s most iconic landscapes, but also the diversity of our people, cultural experiences and moments of joy to be found along thousands of miles of trails.” California State Parks protects the best of the state’s natural and cultural history; more than 340 miles of coastline; the tallest, largest and among the oldest trees in the world; and deserts, lakes, rivers and beaches. Across 279 parks statewide there are more than 5,200 miles of trails, 15,000 campsites, prehistoric and historic archeological sites, ghost towns, historic homes and monuments — all waiting to be explored. “California State Parks Week is a fun and inclusive way to celebrate the wonder and sense of community that the outdoors provides to the people of California and visitors from all over the world,” said Kindley Walsh Lawlor, president and CEO of Parks California. California State Parks Week Themed Days: “Parks have been there for us in so many ways. As we recognize the partners, volunteers, state parks staff and many others who make California’s state park system the gem it is today, there is so much to celebrate! The themes for each day bring all those contributions into focus,” said Rachel Norton, executive director of California State Parks Foundation. Tuesday, Jun 14: Land Acknowledgement Day On Land Acknowledgement Day, we will elevate, honor and celebrate the Indigenous voices and stories that are rooted in traditional Native lands. View all events. Featured: Honoring the Indigenous Peoples of the North Coast State Park interpreters and tribal members will share the importance of honoring the Indigenous peoples who have lived on the North Coast since time immemorial. Join online via Facebook Live at 10 a.m. Wednesday, June 15: Kids Career Day On Kids Career Day, we invite kids and families to explore all the important jobs that people do to help keep parks healthy and running. View all events. Featured: My Fun Future in the Outdoors! From 9-11 a.m. at Cardiff (Seaside) State Beach in San Diego, State Park employees will share some of their favorite reasons to work in parks. Join in person at the park or online via Facebook Live. Thursday, June 16: Health and Wellness Day Spending time outdoors is critical to health and well-being. On Health and Wellness Day, we invite you to explore a park near you and learn about organizations, events and activities that can continue to inspire you every day. View all events. Featured: Guided Lava Bluffs Trail Hike Hike across a volcanic formation at Calaveras Big Trees State Park. This 2.5-mile, 2- to 3-hour moderate-strenuous hike starts at 9:30 a.m. Friday, June 17: Stewardship Day On Stewardship Day, discover the various land and habitat management activities that safeguard the wide diversity of plants and animals in the parks, and learn how to get involved. View all events. Featured: Historic Sites Preservation Tours Tour of some of the oldest buildings in California at Monterey State Historic Park. Starts at 11 a.m. and again at 1 p.m. Saturday, June 18: Partnership Day / Volunteer Day On Partnership Day / Volunteer Day, learn about the important roles that businesses, nonprofits and other partners play in stewarding the California State Park System, and find out how you can get involved. View all events. Featured: Science Day and StoryWalk Learn about butterflies with hands-on educational activities, or take a stroll while reading an illustrated children’s book from 9:30 a.m.-12:30 p.m. at Lake Oroville State Recreation Area. Recreate Responsibly California State Parks reminds visitors to recreate responsibly as COVID-19 is still present. Prior to leaving home, visitors are asked to check the status of the park units they want to visit to find out what restrictions and guidelines are in place. Having a back-up plan in case the destination is crowded is recommended. For additional guidelines and safety tips, please visit * * * For more information or to schedule an interview, contact Robin Carr at (415) 971-3991 or To access hi-res images and b-roll video, please visit the California State Parks Week newsroom. California State Parks Week Presenting Partners: California State Parks and the recreational programs supported by its divisions of Boating and Waterways, Historic Preservation and Off-Highway Motor Vehicle Recreation provide the opportunity for families, friends, and communities to connect. Off-highway motor vehicle recreation, boating activities, horseback riding, cycling, hiking, camping, rock climbing, tours, hikes, school group enrichment, and special events are just some of the activities enjoyed in 279 park units organized into 21 field districts throughout the state. Learn more at Save the Redwoods League is one of the nation’s longest-running conservation organizations, and it has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 members have enabled the organization to protect more than 216,000 acres of irreplaceable forests in 66 state, national and local parks and reserves. For information, please visit Parks California is a statewide nonprofit working to ensure state, regional, and local parks thrive. As the statutory partner to California State Parks, Parks California has a simple mission – to help strengthen parks and inspire all to experience these extraordinary places. From redwood groves and desert springs to urban parks and lighthouses, the organization works with partners to steward these natural wonders and make California’s parks more welcoming, accessible and relevant to all visitors. For more information, please visit California State Parks Foundation is an independent, member-supported nonprofit that mobilizes a diverse network of Californians to be active champions for our state parks. At California State Parks Foundation, we believe that all Californians are essential to sustaining our state parks. Every day, we inform and inspire current and future generations of park champions, enabling them to be the passionate advocates our state parks need. Because when we build a movement of park supporters, we ensure the long-term sustainability of our incredible state park treasures. Learn more at ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 Company Website

March 15, 2022 05:35 AM Pacific Daylight Time

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Boston Marathon® Jimmy Fund Walk is Back on the Course in 2022

Boston Marathon® Jimmy Fund Walk

The annual Boston Marathon ® Jimmy Fund Walk presented by Hyundai will be returning to the historic course in person on Sunday, October 2 nd, to defy cancer. The Jimmy Fund Walk is the only organized walk permitted on the famed course and participants have the flexibility to choose from four distance options: 5K Walk (3.1 miles from Dana-Farber Cancer Institute), 10K Walk (6.2 miles from Newton), Half Marathon Walk (13.1 miles from Wellesley), or Marathon Walk (26.2 miles from Hopkinton). Participants can also choose to join the event virtually by “ walking their way ” from wherever they are most comfortable—in their neighborhood, on a favorite hiking trail, or on a treadmill at home. Virtual programming and supporting materials will be available. “Throughout the Jimmy Fund Walk’s 33-year history, we have raised money to support our lifesaving mission, and the pandemic didn’t stop us,” said Zack Blackburn, Director of the Jimmy Fund Walk. Over the past two years, we saw our teams walk virtually and celebrate in their own unique way. Now, we welcome them to walk the course in person. We are back, and we are stronger than ever.” The Jimmy Fund Walk has raised more than $155 million for Dana-Farber Cancer Institute in its 33-year history. Funds raised from the Walk support all forms of adult and pediatric patient care and cancer research at the nation’s premier cancer center, Dana-Farber Cancer Institute. Anyone interested in additional information can email or call 866-531-9255. Along the course, walkers are treated to 12 refueling stations as well as poster-sized photographs of patients – Jimmy Fund Walk Heroes – displayed at each mile marker and half-mile marker as inspiration. All four routes of the Jimmy Fund Walk end at the Copley Square Finish Line with a celebration complete with food, music, and a speaking program. To register for the Jimmy Fund Walk (#JimmyFundWalk) or to support a walker, visit or call (866) 531-9255. Registrants can enter the promo code NEWS for $5 off the registration fee. All registered walkers will receive a bib, medal, and a Jimmy Fund Walk T-shirt. About the Jimmy Fund The Jimmy Fund, established in Boston in 1948, is comprised of community-based fundraising events and other programs that, solely and directly, benefit Dana-Farber Cancer Institute’s lifesaving mission to provide compassionate patient care and groundbreaking cancer research for children and adults. The Jimmy Fund is an official charity of the Boston Red Sox, the Massachusetts Chiefs of Police Association, the Pan-Mass Challenge, and the Variety Children's Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook, Twitter and Instagram: @TheJimmyFund. Contact Details Brodeur Partners Kaitlynn Cooney +1 609-351-5944 Company Website

March 15, 2022 08:00 AM Eastern Daylight Time

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The Tastes of St. Patrick’s Day: Live from the Chef’s Kitchen in Ireland


This St. Patrick's Day leave green-hued food in the past and lean into the Irish culture with dishes that go beyond corned beef and cabbage. Even if you're only Irish once a year, you'll want to observe year-round with these delicious and traditional ways to celebrate St. Patrick's Day. Live from Ireland, on March 11, Chef Catherine Fulvio, conducted a nationwide media tour to provide recipes and background on the most authentic way to celebrate St. Patrick’s Day along with insights on which products to use including telling the story of Ireland’s own, Truly Grass Fed. To check out this year’s featured recipe CHEDDAR AND CARAMELIZED ONION BARLEY RISOTTO click here: Truly Grass Fed is a line of delicious premium cheese, butter, and ghee clarified butter imported from Ireland coming from cows that are indeed truly grass fed. In fact, 95% of their diet is grass. These are happy, healthy, cows roaming nearly 200 acres of lush green Irish pastures per farm for 250 days a year. All of their dairy products come from Irish family-run farms run along the eastern seaboard and into the rich green pasturelands of Ireland’s midlands. All Truly Grass Fed products are Animal Welfare Approved (by A Greener World) an independent non-profit certification program for farm animal welfare, outdoor access and sustainability. You can see the Animal Welfare Approved logo on each & every pack. The range is also non GMO Project Verified and a 1% for the Planet member. Grass fed is not just good for the animals, it’s also good for the products making for delicious cheese and butter for you & your family, all while being kinder to animals and the planet. Truly Grass Fed is dedicated to continued innovation and is excited to introduce their new spreadable butter tub hitting shelves this May. Instagram: Contact Details YourUpdateTV +1 212-736-2727

March 14, 2022 05:00 PM Eastern Daylight Time

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Cookie Co. Celebrates the Opening of its First Franchise in the Nation

Cookie Co.

The moment Cookie Co. began considering expansions via franchising, they decided that quality could not be compromised in their pursuit of growth. As a team, they set out on a quest to curate systems and processes that would ensure their coveted cookies would be of exceptional quality at any location. Cookie Co. cookies are made with the highest quality ingredients and baked to perfection following signature and proprietary recipes. Once the brand established protocols to ensure the sweet treats their raving fans love would be exceptionally delicious at any location, they established the type of franchise partners they envisioned having as a part of the Cookie Co. family. One of many things that they determined would be vital in selecting franchise partners is choosing partners that share their commitment to giving back and investing in the community. Cookie Co. is proud to support all things local and is more than a cookie shop – it strives to be an invaluable part of each community that it has a location within. After carefully considering a vast array of franchise applications, Cookie Co. selected their first franchise partner and is excited to see the first franchise location in the nation open March 21 st, 2022 at 1500 Rivery Blvd, Suite 310, Georgetown, Texas, 78628. Grand opening day will feature fun festivities for the family including giveaways, photo booths, music and more! “As a company we hold quality and core values close to heart. While we are inspired to bring Cookie Co. to more of our raving fans nationwide, we are just as inspired to see our unsurpassed quality upheld from location to location. We also believe that re-investing in community is vital, and are focused on accepting franchise partners who share our same vision.” –Elise Thomas, Co-Founder, Cookie Co. Gourmet cookies, made locally. Founded in 2020 during the height of the pandemic, Cookie Co. began as a labor of love, offering the simplest of comfort foods – fresh baked cookies. Baked right at home with curbside pick-up in their driveway, Founders Elise and Matt Thomas discovered peace in providing an experience that reminded them of hopeful childhood memories. Opening the first location in August 2020 in Redlands, California, Cookie Co. is known for its signature cookies which are proprietary to the company. Cookie Co. has thrived thanks to raving fans across the community and is now available as a franchise. Interested franchise partners can learn more here. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 Company Website

March 14, 2022 11:00 AM Pacific Daylight Time

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QSR Automations Breaks into the Senior Living Sector

QSR Automations

QSR Automations, the global leader in restaurant technology, will now bring its innovative solutions to senior living operators around the country after entering a partnership with one of the nation’s leading providers of exceptional senior care. Leveraging its ConnectSmart platform, QSR Automations is poised to help senior living communities maximize efficiency in both front-of-house and back-of-house operations. Features including delayed timing and recipe integration ensure that dishes are made consistently and delivered to the table at exactly the right time, while servers and hosts can view the progress and status of each order without ever leaving the front desk. Hosts can check seating capacity in a dining room against reservations and parties waiting in a lobby to alert kitchen staff to the next rush and adjust labor accordingly. All of these efficiencies result in a calmer, quieter kitchen, and a more pleasant dining experience for guests. “Residents moving into senior living communities today are active, cultured, and unique, and they expect their dining experience in their new home to be the same,” said Connor Joffe, Senior Living Business Consultant at QSR Automations, citing a study by Mather Lifeways Institute on Aging that found that 80 percent of residents had a strong interest in the culinary experience of their communities—more than any other service line. “Operators that layer in efficient technology that replicates that of a traditional, world-class restaurant experience will come out on top.” Restaurant technology can also aid in off-premise ordering and contactless delivery, which may be crucial for residents who struggle with mobility, or are more vulnerable to COVID and other illnesses. QSR’s ConnectSmart platform can aid in timing to-go and delivery orders so they arrive at their destination the proper temperature, and automated packing checklists ensure dishes arrive with all utensils and condiments while eliminating waste. According to a senior living industry staffing survey conducted by Sodexo in August 2021, a third of senior living facilities have already invested in online and off-premise ordering capabilities, and technologies to improve labor and resource productivity, and an additional third plan to make similar investments in the future. “Our fully customizable solutions integrate seamlessly with existing systems, so communities aren’t required to start from scratch with all new technologies,” said Joffe. “We can meet each customer where they are and address their unique pain points to enhance staffing and operational efficiencies, and ultimately the resident experience.” To schedule an interview with Connor Joffe, business consultant, senior living at QSR Automations to support your outlet’s coverage of restaurant technology in use in senior living facilities, please contact Beth Clayton at About QSR Automations QSR Automations, headquartered in Louisville, KY with offices in the United Kingdom, is a global industry leader in kitchen automation and guest management services. Since 1996, restaurant operators have turned to the brand’s signature platform, ConnectSmart, for customized solutions to improve the guest experience and drive operational excellence. Used in 21 of the nation’s top 25 casual dining chains, ConnectSmart leverages data to create customized solutions that make calmer kitchens, simpler workflows, and happier guests. We didn’t just pioneer restaurant technology. We perfected it. Contact Details Beth Clayton Director of Strategic Communications +1 317-407-2921 Company Website

March 14, 2022 10:00 AM Eastern Daylight Time

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