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XPOINT ANNOUNCES MAJOR MILESTONE AS XPOINT VERIFY GOES LIVE IN CANADA

Xpoint Technology

Xpoint, the leading geolocation technology company specializing in sports betting, iGaming and gambling in North America, has announced confirmation of a major milestone in the establishment and growth of the business. Xpoint Verify, Xpoint’s real-money gaming geolocation product developed specifically for sportsbook, iGaming and gambling operators, is now live, in-market for the first time in Canada with Xpoint partner SkillOnNet, the online casino operator which launched in Ontario on June 6, 2022. The news that Xpoint Verify is now live comes less than one year since Xpoint was formally unveiled in Las Vegas at the Global Gaming Expo (G2E) 2021. SkillOnNet, operator of some of the world’s most popular online casinos, launched in Ontario with its brands PlayOJO, SlotsMagic and SpinGenie in early June, 2021. Ontario legalized online gaming on April 4, 2022, opening a major new iGaming market that is expected to reach $1billion in revenue over the next two years. “For everyone involved with Xpoint, this is a very significant announcement,” commented Marvin Sanderson, Xpoint CEO and Co-Founder. “We founded Xpoint in 2019, then formally launched the business just eight months ago at G2E, and now we have our first product live in-market, with an outstanding partner in SkillOnNet. Our investors, partners and our team have made this possible, and I want to thank them all for their support and their hard work. Thousands of hours of work by our world-class team have gone into making this moment possible, and we are honored to be supported by a number of investors and partners who share our vision for transforming the geolocation industry – thank you to them for playing such an important role in helping us reach this milestone. “It’s worth noting that this is just the start, the first chapter in our story. In a matter of weeks we’ll also be live in the USA, and then the rollout of both Xpoint Verify, and Xpoint Lite, our geolocation product designed and built for Daily Fantasy Sports (DFS) operators, will continue at pace. We have a very exciting future ahead, and I’m delighted we’ve already reached such an important chapter in our history with SkillOnNet.” “We’re proud to work with Xpoint as our official geolocation technology partner,” said Maor Nutkevitch, Senior Vice President Corporate Development at SkillOnNet. “We were attracted to Xpoint’s technology that helps our consumers engage with our platforms safely and securely, and the fact that our working relationship is rooted in a true partnership.” Xpoint’s innovative geolocation solutions provide technology that enables sportsbooks, iGaming and Daily Fantasy Sports (DFS) operators to meet their regulatory obligations, helping engage with their customers safely and securely. Xpoint Verify is the real money gaming operator’s geolocation product of choice, while Xpoint Lite is specifically designed for DFS operators. Xpoint’s innovation is not just in product design and delivery, it is also inherent in the company’s ability to work with its partners to turn location-based data into business assets, transforming a utility into a business benefit. To find out more, go to www.xpoint.tech. #### ABOUT XPOINT Xpoint provides essential geolocation security solutions and intelligent location-based marketing insights to the global sports betting and iGaming industries. Xpoint’s innovative Verify and Lite platforms ensures partners meet their regulatory geo-compliance obligations, and deliver enhanced value through the generation of location-based data that can drive marketing programs. Recently nominated for two 2022 SBC North America Awards, Xpoint was founded in 2019 and officially unveiled in Las Vegas in 2021, and is led by the company's CEO and Co-Founder Marvin Sanderson, a global sports betting and iGaming industry leader. With North American offices in Toronto, Canada and Miami, Florida, Xpoint is changing the global geolocation market, bringing innovation to an industry that has, to date, viewed geo-compliance as a utility, not a new business opportunity. For more information, visit xpoint.tech and follow LinkedIn and Twitter for regular updates. Contact Details Xpoint Tom Webb +1 512-952-9369 tom.webb@xpoint.tech Company Website https://xpoint.tech/

June 22, 2022 09:00 AM Eastern Daylight Time

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The Sweetest (And Most Popular) Fast Food Menu Items Just in Time for Summer

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/6KjRjXrOgxA What do you think of when it comes to summer? Ballgames, vacations, spending time with friends and family and road trips. When you’re on-the-go – from the park to the beach to a game – the return of summer is not complete without a trip (or trips!) to your favorite fast-food restaurant. Now is your chance to find out what the most popular fast food menu items will be this summer. Hint...it will be a berry delicious summer. Wendy’s is always looking at new ways to fuel fast food forward and be true boundary breakers in the industry, and this Strawberry season is no different. The Strawberry Frosty has been added to the Wendy’s menu for a limited-time this summer! If you can believe it, this was the number one requested item from Wendy’s fans. It’s a sweet, strawberry spin on the classic Vanilla Frosty – full of thick, creamy flavorful goodness in every spoonful. When it comes to its summer menu, everything Wendy’s does ladders back to its principles of fresh, real, affordable and forward-leaning, and the return of the Summer Strawberry Chicken Salad as a full-sized entrée is a great example! Fans look forward to this item each year, and as the only hamburger QSR in the game to offer entrée salads, Wendy’s is happy to treat them to a salad they can feel good about eating – full of high-quality, flavorful ingredients. · This salad features: o Wendy’s signature lettuce blend o Sun-ripened, freshly sliced strawberries o Crispy Applewood smoked bacon o All-white meat chicken o Italian Cheese Blend o Candied Almonds o Sweet Champagne vinaigrette But that’s not all! Wendy’s has also added a brand-new offering to the Dave’s Craft Lemonade lineup –he Sunburst Melon Lemonade. It’s light, refreshing and features favored summer flavors like strawberry, watermelon, cantaloupe and kiwi. A taste of summer in every sip. For more information, head to your nearest Wendy’s restaurant or check out the Wendy’s app for more information on our menu, offers, Rewards and more. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 21, 2022 02:00 PM Eastern Daylight Time

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Ripken Baseball Adds Its Fourth Ripken Experience™ through Partnership with Elizabethtown Sports Park in Kentucky

Ripken Baseball

Ripken Baseball, the leader in youth sports events, announced it will add its fourth Ripken Experience™ location in the United States through a partnership with Elizabethtown Sports Park in Elizabethtown, Ky. Officially named The Ripken Experience™ Elizabethtown, Ripken Baseball will bring world-class youth baseball and softball tournaments, plus week-long experiences, to the state-of-the-art complex starting in 2023. This year marks Elizabethtown Sports Park’s 10th anniversary since opening the complex, which has attracted 160,000 visitors annually. Within the past decade, Elizabethtown Sports Park has been responsible for generating $150 million in direct economic impact for the city. With the goal of bringing even more teams and families to Elizabethtown, Ripken Baseball will host events on the 12 interchangeable baseball/softball turf fields. “The fields and facilities at Elizabethtown Sports Park are in the top tier of youth complexes in America – a category I believe includes our other Ripken Experience™ locations across the country,” said Cal Ripken, Jr., who founded Ripken Baseball with his brother Bill. “When we think about The Ripken Experience™ Elizabethtown, the key word is experience. Our teams and their families will be treated like big-leaguers, creating lifelong memories together.” The Ripken Experience™ Elizabethtown joins Ripken Baseball’s lineup of youth sports destinations, including complexes in Aberdeen, Md.; Myrtle Beach, S.C.; and Pigeon Forge, Tenn. Across its facilities, clinics, and tournaments, Ripken Baseball hosts more than 120,000 participants and 350,000 guests from all 50 states and 12 countries annually. “Bringing The Ripken Experience™ and the Elizabethtown Sports Park together creates the ultimate win for families and players,” said Elizabethtown Mayor Jeff Gregory. “The excitement and energy behind this partnership are exactly why we feel it’s a perfect fit for us and we look forward to welcoming teams and their families to our community.” To start planning your trip to The Ripken Experience™ Elizabethtown, visit www.ripkenbaseball.com or give a Ripken Baseball teammate a call at 410-306-7575. About Elizabethtown Sports Park Elizabethtown Sports Park is a true destination for events of all sizes and caliber with three quads for baseball and softball, two championship-style turf fields, three large pavilions for events, and one accessible field with spectator seating. The mission of the sports park is to create experiences for people who yearn to be in the big leagues. This is the perfect place to play. A place for athletes to play like the pros. A place where everyone becomes a champion. The Ripken Experience is the premier baseball/softball partner with the sports park where we look to provide players, coaches, and families with the experiences and lifelong memories that will allow them to enjoy and play the game for as long as possible. For more information, visit: www.etownsports.com. About Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), The Ripken Experience™ Pigeon Forge (Tennessee), and The Ripken Experience™ Elizabethtown (Kentucky). Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

June 21, 2022 09:03 AM Eastern Daylight Time

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The Connected Devices Making a Splash this Summer

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 21, 2022 08:00 AM Eastern Daylight Time

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VAPORESSO - The Vaper Expo UK New Vaping Models Launched

VAPORESSO

VAPORESSO launches TWO NEW products. VAPORESSO is putting innovation, reliability and style into the vape market with the launch of LUXE X and GEN PT60 | 80 S. Both kits, the LUXE X and GEN PT60 | 80 S feature the VAPORESSO innovative new heating technology COREX, which offers a more accurate flavour reproduction. It is the future of vaping with the patented Morph-Mesh Structure for more even heating and a stronger flavour boost to provide the most flavourful vapor. The cumulus cotton, formed by a complex microfibre structure, is designed to be fluffier for a higher liquid delivery, ensuring a more consistent and longer vape experience. The COREX technology adds to the VAPORESSO existing technology including the AXON Chip which is a smart and powerful vape chip to deliver more, know more and do more and the SSS Leak-resistant technology which means anti-leak and anti-mess. John Dunne, director general of the UK Vaping Industry Association, said: "The UK Government has set a goal for the country to be smoke free by 2030, with vaping playing a major role in this ambition. We support all our members, including Vaporesso, who are developing vape products that meet UK regulations and pose considerably less risk than smoking, helping the millions of smokers in the UK to quit their habits." LUXE X – Seeing the Future See the future with the chic and stylish design of the LUXE-X. With vapers at the heart of the design, the LUXE X features top technology to give more clouds and better flavour while looking great. GEN PT60 | 80 S – Beat the Tank The VAPORESSO GEN PT60 | 80 S, it is the first vape kit on the market to have an integrated top airflow and top filling system. It features leak free technology Double Top, Triple S, Quarter leak resistance, an industry first of its kind. The X-tank means one tank fits all kits offering full compatibility. Beat the Tank with the VAPORESSO GEN PT60 | 80 S, it features all this technology and style and is yet more cost effective than leading competitors. For Further information on VAPORESSO Contact: Grace Dewhurst - Phone – 07850 448 408 Email - grace@linkup-china.com Nia Thomas – Phone – 07723 019 767 Email - nia@linkup-china.com Background information of VAPORESSO VAPORESSO was created in 2015 and is dedicated to establishing a smoke-free world while raising the quality of life for our users. Based on our continuous innovation, strict quality control, and substantial commitment, VAPORESSO creates products that can fit all levels and styles of vapers. VAPORESSO strives to be able to help as many people as possible. The chairman and CEO Simon Lai was a smoker for 11 years, before turned to vaping. “When we started VAPORESSO, we had a big dream to make switching to vaping as easy as possible for everyone.” - CEO Simon Lai. SMOORE is the parent company of VAPORESSO, which is the largest global vaping device provider. SMOORE is the first to be publicly listed in the industry, with a valuation of over 25 billion USD, which set a significant milestone in history. Find more information in https://www.vaporesso.com/about-us Contact Details VAPORESSO Grace Dewhurst +44 7850 448408 grace@linkup-china.com Company Website https://www.vaporesso.com/about-us

June 21, 2022 07:57 AM Eastern Daylight Time

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NextFerm Technologies Announces First Commercial Production of ProteVin™, Its Vegan Protein

NextFerm Technologies Ltd.

This marks the achievement of first out of five strategic milestones set by the company for 2022 The Company expects to supply first orders of ProteVin™ in the coming weeks; Company is currently in dialogues with food and dietary supplement global companies for the integration of ProteVin™ in their alternative product lines NextFerm Technologies Ltd. (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, today announced the end of commissioning period of the commercial facility in Canada and first commercial production of ProteVin™, Its Vegan Protein. The operation of first commercial facility following commissioning and successful production of first batches mark the achievement of the first milestone out of five milestones set by the company for 2022. The Company continues to progress towards achieving the rest of its objectives for 2022, including delivery of initial orders received, increasing market demand for ProteVin™, receipt of additional purchase orders and expanding penetration into the global food market. In parallel, increasing commercial production capacity to an industrial scale of hundreds of tons per year in 2023. Boaz Noy, Chief Executive Officer of NextFerm, said: "Initiating commercial production of Protevin™, marks a significant milestone for the company moving forward from R&D phase to commercial phase. Achieving this milestone allows us to progress towards achieving the additional milestones we set for 2022. In the coming weeks, we expect to supply first orders of ProteVin™ for customers in the field of sports nutrition formulas." "The alternative protein market is the main growth engine of the global food industry, and we expect high demands for Protevin™, as a proprietary vegan protein source for a variety of alternative food products, with a rich amino acid composition similar to animal-based protein, highest digestibility factor (PDCAST=1) and neutral flavor." About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE: NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein (Amino acid profile BCAA=21%, Leucine=9%, EAA=53% and high digestibility PDCAAS=1) and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at USD 20 billion in terms of final products and at USD 5 billion in terms of raw materials with an annual growth rate of above 20%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm has just commercialized the product as reported. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory marketing approval in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Investor and Media Contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

June 20, 2022 10:05 AM Eastern Daylight Time

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Spokane Natives Christy and Scott Johnson Buy 32-Year Business Plese Printing and Marketing, Rebrand as Minuteman Press – Spokane

Minuteman Press International Inc

Plese Printing & Marketing, which has been in business for 32 years and is independently owned by Kim Plese, has been sold to Spokane natives Christy and Scott Johnson. Christy and Scott have rebranded the business as Minuteman Press – Spokane and are operating out of the same location at 4201 E. Trent Ave. On the sale of her business, Kim Plese says, “I had no intention of selling my business as we were growing rapidly after the pandemic. Suddenly, my longtime production manager of 12 years had passed away and I was devastated. He was only 36 years-old at the time of his passing. When Minuteman Press Regional Vice President Chris Jutt contacted me, it happened to be two months later and I decided it was time to think about selling. I took his call seriously and we moved forward from there.” She continues, “My business was my ‘baby’ and it’s an emotional process to sell. Minuteman Press and Chris Jutt’s patience and understanding were enormous in guiding me during this time.” “Minuteman Press had qualified buyers (and Spokane natives) Christy and Scott Johnson ready to purchase a company like mine. I was able to transition out of the business with ease and there was little I had to do in regard to training. I am so grateful to Chris Jutt and Minuteman Press for making this happen for me. I am now able to transition to the next chapter of my career.” -Kim Plese, former owner, Plese Printing & Marketing (now Minuteman Press – Spokane) Spokane Natives Return Home to Realize Their Dream For Christy and Scott Johnson, buying a business in Spokane enables them to return to their hometown and be near family and friends. Christy says, “ We enjoy getting to know our customers many of whom are also small business owners. It’s wonderful to have the opportunity to support our customers and the many causes and entities that they represent. Scott is originally from Spokane and I grew up in Cusick. Buying this business has allowed us to move back to Spokane, which has been fantastic.” They chose to buy Plese Printing & Marketing and join the Minuteman Press franchise network so that they could hit the ground running with established business while also being fully supported and trained in the industry. Scott says, “We loved meeting with Kim Plese and learning how she built her business over the past 32 years. Minuteman Press has a program that connected us with Kim and helped us transition into ownership of the business. It’s a dream come true to buy this business and also receive training and support along the way.” Before buying the business, Scott worked as a Mechanical Engineer and Christy worked as an Accountant. Scott says, “I spent 24 years as a mechanical engineer working in semiconductor quality and reliability and building technical teams around the globe. Christy is an accountant and started in corporate America. Over the last decade, she has been working for small businesses filling many roles in Finance, HR, and Operations Management. She has broad experience working in and with small businesses.” He continues, "Several of my family members have owned successful businesses in Spokane so it seemed natural to take this step." “We are so excited to serve our customers in Spokane and the surrounding areas with the products and services they need to market, grow and operate their businesses. Our services include: Every Door Direct Mail, Variable Mail Service, Banners, Yard Signs, Business Cards, Product Labels, Rack Cards, Tri-Fold Brochures, Personalized Letterhead, Envelopes, 2 part & 3 part customized carbonless forms, Custom made to order spiral bound books, Self-Covering Booklets, and Promotional Products. We also offer solutions for branding your physical office space, such as customized wall wraps, window graphics, and Indoor and Outdoor Signage. We intend to add vehicle wraps in the future. The business we purchased already has the equipment, employees, and capability to do this work. Bring us your wish list and together we will make it happen!” -Scott Johnson, co-owner, Minuteman Press – Spokane When asked what he loves most about owning a business vs. having a job, Scott answers, “We love that we set our own schedule and that the time and the hard work we put in is for our own benefit. We have our own vision how we want to run our business as well as the internal workplace culture we like, and owning our own business allows us to make it what we want.” Reflections on the Purchase and Sale of the Business With the sale of Plese Printing & Marketing complete, Scott Johnson and Kim Plese reflect on their experiences as buyers and sellers, respectively. Scott Johnson says, “We had tried to purchase other small businesses in the past, but it’s daunting to evaluate and try to find a good fit. With Minuteman Press, there was someone available to help with the process, give advice, and answer questions. I would suggest doing a lot of research to find a good fit with your goals and expectations. The education process took many years for Christy and I and to find a good fit, and we found it with Minuteman Press – Spokane.” Kim Plese concludes: “ As the Owner/President of Plese Printing and Marketing in Spokane, Washington for over 32 years, I can say without hesitation that my experience with Minuteman Press and Chris Jutt, Regional Vice President PNW, has been amazing to say the least. I would highly recommend Minuteman Press to anyone who might be considering selling their independent printing business. The family-owned Minuteman Press business enterprise has 45 years of success in the printing industry. I was able to sell my business for a fair market price knowing that all my years of hard work was going into good hands. My entire staff stayed on after the sale and my customers are satisfied knowing that they have the great service and quality products they've known for years. I was able to transition out of the business with ease and now I am able to pursue a career in politics and run for an important seat as a County Commissioner for Spokane! I am so grateful to Chris Jutt for making this happen for me. It's been a complete pleasure from beginning to end.” Minuteman Press – Spokane (formerly Plese Printing & Marketing) is located at 4201 E. Trent Ave., Spokane, WA 99202. For more information, call Christy and Scott Johnson at 509-534-2355 or visit their website: https://minuteman.com/us/locations/wa/spokane/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. To find out how to sell your printing business through Minuteman Press International, visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 20, 2022 10:00 AM Eastern Daylight Time

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trooVRS Launches as the First Editorial Platform Built for the Metaverse at Cannes Lions 2022

Troo Media

Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video, and audio-based formats that will empower male audiences across generations, race, nationalities, sexual orientation, and more with the tools and practical knowledge to positively impact their well-being. The trooVRS platform is built around the concept of “solutions journalism”, which is focused on curating content designed to provide practical knowledge and offer solutions, and elevate the quality of life of readers. On the platform, this content will target the interests and needs of men from all backgrounds by focusing on core subject matter like relationships, work, physical and mental health. The launch of trooVRS coincides with Men’s Health Month to reinforce the company’s commitment to serve as a constant voice of awareness for men’s health and encourage positive living choices. trooVRS will recruit writers and content creators from across the globe that represent a diverse set of ethnicities, nationalities, and perspectives in order to deliver a comprehensive experience for men of all backgrounds. This immersive editorial content is delivered through high-quality pixel streaming 3D “virtual worlds” which offer readers a safe space to discuss topics and build communities. The first virtual world, a remote, Scandinavian-inspired home built directly into a mountainside, is accessible today for brands and agencies to begin ideating customized experiences and activations on the platform. In addition to its core editorial offerings, trooVRS will also deliver curated NFT offerings across its environments with male audiences that support the editorial’s initiative of fostering self-care and community. trooVRS was conceptualized by Adrian Whant, a digital media and advertising veteran who has held leadership positions at companies like NBCUniversal, Univision, ABS-CBN, and digital startups, and Lisa Cavalli, the creator of influential digital Latina-focused publications HipLatina and BELatina. The two saw an opportunity to revitalize the stagnant men’s editorial space by capitalizing on the rapid expansion of metaverse-based solutions and the need for more modern and nuanced content that breaks down the dated stereotypes of masculinity. “While new media companies are emerging to connect with an increasingly diverse spectrum of audiences, we have seen very little in terms of platforms that reflect the modern values and ideals of men, which now cover a vast range of identities, interests and aspirations. The metaverse presents us with an opportunity to deliver content in a more immersive, intimate and effective environment, and its inherent decentralization will allow for the amplification of and participation from audiences that have been historically shut out in traditional media formats. With this in mind, we’re excited to introduce trooVRS as the new way for men to validate their own experiences and focus on self-improvement,” says Adrian Whant, Founder and CEO of Troo Media. The trooVRS platform also offers brands the opportunity to deliver highly curated and branded metaverse experiences to connect more deeply with male audiences. The virtual worlds are purpose-built with several environments where brands can hold activations such as presentations, tutorials and demos in relevant environments such as stages, kitchens, gyms, showrooms and more. They will also be able to offer exclusive real and virtual goods and services, including NFTs powered by blockchain technology. trooVRS is already in advanced discussions with leading brands to conceptualize initial activations on the platform. “It has been my long held belief, through direct experience, that culturally hyper-relevant content is the future of publishing success, for both media companies and brands. With trooVRS, our goal is to take the concept of solutions-driven journalism and disseminate it through new and exciting ways to create more enriching and fulfilling experiences and pave the way forward in the metaverse-driven era,” says Lisa Cavalli, Chief Operating Officer and Co-Founder of Troo Media. The virtual worlds on the trooVRS platform are designed by SPINE, an award-winning interactive media and 3D visualization studio. In collaboration with the trooVRS team, SPINE focused on constructing highly detailed, photo-realistic environments that set the platform apart from the standard gamified experiences with most current metaverse solutions. “I’m very excited to be working with Troo Media to bring their vision to life and to be building something that is both meaningful and forward-thinking. trooVRS is headed in the direction of where I see digital media evolving towards and I’m looking forward to pushing the platform to its highest potential,” says Kevin Smith, Founder and CEO of SPINE. trooVRS launches at Cannes with one virtual world already live and with an additional 5 nearing completion. The company is focused on building out its editorial roster, activating brands on the platform and continuing to build out the technology infrastructure. Troo Media will also be focused on building strategic partnerships in the coming months to bolster the growth and development of the platform. To learn more about trooVRS, please visit: https://troovrs.io/. About Troo Media Founded in 2022, TrooMedia is a purpose-built platform that serves as the foundation for trooVRS, an immersive media platform for users to engage with non-stereotypical men's lifestyle content across virtual editorial environments, shared experiences and worlds. TrooMedia was born out of the desire to create solution-driven storytelling that provides practical knowledge to readers, elevates the voices of global creators, and, most importantly, builds content that positively impacts people's lives. TrooMedia, with its partner SPINE 3D, builds virtual worlds in the metaverse designed to deliver cutting edge immersive and collaborative possibilities that deliver highly curated experiences between brands and consumers. The company is led by media, technology, and publishing leaders and is a proud minority, LGBTQ+, and women-owned digital media company. Contact Details North 6th Agency for Troo Media Kevin Pryor +1 212-334-9753 kpryor@n6a.com Company Website https://troovrs.io/

June 20, 2022 09:02 AM Eastern Daylight Time

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Tips for the Perfect Summer Grilling with Lodge’s Sportsman’s Pro Cast Iron Gril

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/238pxthgyoc Calling all grill masters! Summer is here and as the weather heats up and days get longer, many of us are heading outside, uncovering the grill, and starting to prep for our next backyard grill-out. Few things say summertime like a grilling party, but before we send out the invites, there are a couple things aspiring grill masters should be doing to set themselves up for success. One tip? Making sure your grill is up to the task. Lodge’s Sportsman’s Pro Cast Iron Grill is a rugged, hibachi-style grill that can take your cooking to the next level, whether grilling in the backyard, on the road, or at a tailgate party. From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. For more than 125 years,Lodge has manufactured heirloom-quality cast iron cookware at its foundries in South Pittsburg, TN. Whether grilling up vegetables or making juicy smash burgers, Lodge’s long-lasting products are an indispensable part of daily life. Key Features & Benefits of the Lodge’s Sportsman’s Pro Cast Iron Grill · Easy Assembly & Clean-Up: The Sportsman’s Pro has a removable grill grate that makes adding coals quick and easy. It’s inclusive of a slide-out ash drawer that allows you to easily control heat and airflow and remove ashes after cooking, cutting down on clean-up time. · Durability: There are few things in life that compare to cooking over an open fire or grilling that perfect sear. Lodge's Sportsman Pro Grill is made with expert quality and superior strength that lasts season over season, allowing you to create flavorful and memorable moments for years to come · Versatility: From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. · Seamless Maneuvering: Equipped with a set of steel Hook & Carry Handles, maneuvering the Sportsman Pro Cast Iron Grill remains secure and safe. · Expert Craftsmanship: All Lodge cast iron products have been proudly made in South Pittsburg, Tennessee since 1896, giving you 125 years of cast iron expertise at your fingertips. For more information, visit LODGECASTIRON.COM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 04:00 PM Eastern Daylight Time

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