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SuperDraft Debuts First Free-to-Play Sports Betting App with Caesars Rewards

SuperDraft

SuperDraft, Inc, the daily fantasy platform of Caesars Entertainment Inc. (NASDAQ: CZR), announced today the launch of the SuperDraft Free SportsBook App, the first free-to-play sports betting mobile app with cash prizes and Caesars Rewards. The SuperDraft Free SportsBook complements the company’s fan-friendly Daily Fantasy Sports offering, creating new ways for casual fans to engage with their favorite games and cash in on their sports IQ. The launch comes two months after Caesars Entertainment announced its strategic investment in SuperDraft. The free-to-play sports betting app provides a unique social gaming experience for fans to make big bets on their favorite sports without financial risk. Fans can have fun competing against their friends and other sports fans for cash, gift cards, high-value prizes like consumer electronics, sports and concert tickets, and exclusive VIP experiences from Caesars Rewards. “Sports betting is exploding across the country, and fans are crying out for a better way to use their hard-earned sports IQ to cash in. We’re giving them something even better –– a way to win without spending a dime,” said Steve Wang, CEO & Founder of SuperDraft, Inc. “The SuperDraft Free SportsBook is unlike anything fans have ever seen. We can’t wait to reward players with exclusive Caesars experiences and big-ticket prizes.” SuperDraft CTO Nate Hunter developed the SuperDraft Free SportsBook in partnership with France-based Sportnco, one of the world leaders in the supply and management of turnkey sports betting sites for gaming operators. The app will offer free-to-play sports betting across all major U.S. sports and select global markets. Players can win cash and big-ticket prizes through straight bets, parlay, round-robin, and live in-game bets. In addition, there will be daily, weekly and monthly leaderboards with grand prize payouts. “We are thrilled that SuperDraft has developed yet another way for players to experience Caesars Rewards,” said Eric Hession, Co-President of Caesars Sports & Online Gaming. “SuperDraft’s Free SportsBook is an exciting part of our best-in-class mobile and online ecosystem. Our connected palette of mobile and online apps allows Caesars Rewards members to play across our digital offerings and earn Reward Credits which can be used at all of the Caesars’ destinations and online properties.” The SuperDraft Free SportsBook utilizes a social gaming currency called SuperCoin, which is used as token currency to place free bets. When players win enough SuperCoin, they can redeem it in the in-app store for gift cards and other big-ticket prizes such as consumer electronics, merchandise and apparel, as well as trips and vacation packages. Players can also compete to win Caesars Reward credits, redeemable for vacation packages and experiences at Caesars properties nationwide. These include show tickets, world-class dining, spa packages, golf outings, and more. The SuperDraft Free SportsBook is available for download on iOS and Android app stores. About SuperDraft, Inc. SuperDraft, Inc. is based in New Hampshire and is focused on paid entry and free to play daily fantasy in the U.S. via its SuperDraft DFS app available on iOS, Android, web and desktop. The Company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy players. With unique game modes like Multiplier Mode, SuperDraft levels the playing field and provides new ways to play and win with more possible lineup combinations than the competition. The result is a game that is easier to play and quicker to understand. These daily fantasy sports contests are legal in more than 35 states with its free contests available in all 50 states. For more information, please visit www.superdraft.io. About Caesars Rewards Caesars Rewards is the loyalty program for Caesars Entertainment, Inc., the world's most diversified casino-entertainment provider. With more than 60 million members worldwide, Caesars Rewards is one of the largest and most acclaimed loyalty programs in the world. The program leverages the premium Caesars brand to connect Caesars' elevated standard and prestige with the company's destinations. Members have the ability to earn complimentary hotel stays, access to special events and much more through Caesars Rewards partners. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Find Caesars Rewards on Facebook, and follow on Twitter and Instagram. Contact Details Kristin Conte SuperDraft +1 917-399-1941 kconte@superdraft.io Company Website https://superdraft.io/

March 25, 2021 10:00 AM Eastern Daylight Time

The New Faces of Farming

YourUpdateTV

Recent studies have revealed that there is a population-wide deficiency in fiber, with only five percent of people in the U.S. meeting the Institute of Medicine’s recommended daily targets. Last year, as a response to this and additional nutritional gaps in American diets, three sisters in North Dakota teamed up on their family farm with a simple mission: bringing better wheat from the fields to your pantry. With Three Farm Daughters, they have done just that. Recently, the sisters teamed up on a nationwide satellite media tour to discuss Three Farm Daughters, nutrition gaps in American diets, and some simple recipes for at-home cooking. A video accompanying this announcement is available at: https://youtu.be/78na7O6aF54 Three Farm Daughters features a new line of 100% Wheat Flour and Pasta products powered by GoodWheat, which is naturally nutrient-dense with attributes like high fiber, more protein, fewer calories and less gluten. The Three Farm Daughters Wheat Flour features the great taste, texture and performance of wheat, plus higher fiber (13g per serving, five times higher than traditional flour), lower total calories (30% fewer calories than traditional flour) and reduced gluten (50% less gluten than traditional flour). The Three Farm Daughters pastas include Fusilli, Fettuccine and Linguine and offers 11 grams of fiber per two-ounce serving (five times more fiber per serving than traditional pasta), plus each serving has nine grams of protein and only 150 calories. Three Farm Daughters pastas are non-GMO, kosher-certified and have a lower glycemic response compared to that of traditional pastas. Three Farm Daughters Pasta is also nearly impossible to overcook and always al dente, empowering home chefs to confidently serve their loved ones the foods they crave most. Three Farm Daughters products are available to purchase on Amazon, at www.threefarmdaughters.com and at select grocers and retailers in North Dakota and Minnesota. About Grace: Grace has only been one thing in her professional life: a boss. She started her first cosmetics business at the age of 19 and has made her own success by the care and expertise she delivered to her clients each day. Grace is an early adopter of better for you food products. Now, with her and husband, Jordan, recently welcoming their first child, she will use her knowledge of health and nutrition to fuel the next generation. About Mollie: As an attorney and a middle child, just try to faze Mollie. After she and her husband, Steve, recently welcomed their first child, she is now a mother as well. She conquers each and every day with speed and tenacity and shops for her food in the same fashion. She selects better for you brands that have the quality and convenience that fit her lifestyle. About Annie: As the eldest daughter, Annie is the trail blazer. Although she is the quietest of the three, her presence is strong. As a mother of three, it is because of her children that she and her husband, David, seek out better for you foods. You will find her in your way in the local grocery store aisle, reading the label on every item she buys. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 24, 2021 10:00 AM Eastern Daylight Time

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Book your 21-day quarantine at Dorsett Hotels and get USD$60* to use during your stay

Media Outreach

HONG KONG SAR – Media OutReach - 24 March 2021 - With travel still on pause due to COVID-19, many hotel rewards memberships have also remained static. The Dorsett - Your Rewards loyalty programme has always prided itself on providing useful benefits redeemable at any time for all members. Many loyalty programmes only reward guests with points after check-out, Dorsett - Your Rewards will now do so instantly so they can enjoy their credits during their 21-day quarantine stay at our designated Hong Kong hotels Dorsett Wanchai, Dorsett Mongkok, Dorsett Tsuen Wan and Lan Kwai Fong Hotel @ Kau U Fong. Those who book their 21-day quarantine stay at our hotels directly will be rewarded the Dorsett - Your Rewards points entitled for their booking on the day after check in. Guests can earn up to USD$60 point credits for a superior room and USD$252 point credits for a suite*. Stays booked via third party websites and OTAs will only receive 50% of the above Dorsett - Your reward cash points. This means members can make use of their points to redeem meals and snacks via the hotel’s Foodpanda in-room dining menu as well as groceries, charging cables and gym equipment from our Dorsett Mart throughout their quarantine period. Dorsett Hospitality International’s hotels in Hong Kong launched an online Dorsett Mart as part of their #DorsettCares commitment to providing a caring and comfortable experience for guests. Items may vary from hotel to hotel. Visit https://www.dorsetthotels.com for more details. Guests must sign up to the Dorsett - Your Rewards loyalty programme to be eligible for credits. Dorsett Wanchai | Starting from HK$800 net daily | 387-397 Queen's Road East, Wan Chai, Hong Kong Dorsett Mongkok | Starting from HK$700 net daily | 88 Tai Kok Tsui Road, Kowloon, Hong Kong Dorsett Tsuen Wan | Starting from HK$570 net daily | 28 Kin Chuen Street, Kwai Chung, Kowloon, Hong Kong Lan Kwai Fong Hotel @ Kau U Fong | Starting from HK$780 net daily | 3 Kau U Fong, Central District, Hong Kong *Based on Dorsett Wanchai’s starting rates. Other Dorsett - Your Rewards hotels will reward points based on their starting rate as above. Validity is until June 30 2021. Terms apply. Contact Details Dorsett Hospitality International Yi Li Dawson, Senior Marketing Manager +852 2921 9823 yili.dawson@dorsett.com

March 24, 2021 09:00 AM Eastern Daylight Time

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How The Need For Life Insurance Affects Your Family Financial Planning by Jennifer Lang Financial Services.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

March 23, 2021 10:05 AM Eastern Daylight Time

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Healthy Living for the Whole Family

YourUpdateTV

This month of March many families are looking for ways to update their lifestyle to stay healthy for the long term. They might be looking for ways to get outdoors, improve personal care habits, eat right, or check in on loved ones. Recently, Wellness and Lifestyle Expert, Terra Wellington, teamed up with YourUpdateTV to discuss a few ideas on how to improve your wellness choices. A video accompanying this announcement is available at: https://youtu.be/d193y7OYZaE Refresh Your Wellness Routine One thing the majority of us are looking for is a boost of happiness and health this spring. Recent studies say about 50 percent of us have experienced anxiety and depression over this past year. But the good news is that your wellness routine, like good sleep and regular exercise, can really help. One fun and meaningful tech tool you can look into for your wellness is with Amazon’s Alexa on Alexa-enabled devices like Echo Show 10. It’s a great motivator for making it easy to stay on top of your health and wellness. You can say to it, “Alexa, what is my wellness tip of the day?” or “Alexa, recommend a health and wellness podcast.” Alexa can give you guided meditations, play sleep sounds, suggest workouts and recipes, and so much more. Get Your Omega-3’s 70 percent of Americans have low levels of essential Omega-3s, which support our immune system, heart, brain, joint, eye, and skin health. To help you get your Omega-3s, you can check out Kori Pure Antarctic Krill Oil. It delivers Omega-3s in their natural phospholipid form. This means it has excellent absorption in your body compared to fish oil, and it has no fishy aftertaste. Plus, it’s certified sustainable. Watch That Kids Get Their Nutrition For children, you can check out Childlife Essentials and their LiveBiotics Immune & Digestive Support, and Zinc Plus. These vitamins and supplements have been around for 20 years and can help close the nutritional gap for your kids. They are gluten-free, non-GMO, and have no artificial colors, flavors, or sweeteners. They are great tasting too, with natural ingredients. And they are available at iHerb, Amazon, Whole Foods, and Sprouts. Setting Aside Time for Personal Care After a very stressful year, it’s important for your family healthy living to set aside time for personal care. On tip to remember is to take care of your skin. It’s part of a healthy lifestyle. There’s a skincare company from the UK that has just exclusively launched at Target — it’s Amie Skincare. This line was developed by a mother for her daughter to meet the changing needs of young skin. The company’s products are unique, affordable, vegan, and cruelty-free. They have three lines, depending on your skin type, with natural ingredients and gentle enough for daily use. Each skincare regime includes a wash or cleansing balm, moisturizer, a treatment (such as a mask, mist, or polish), and biodegradable cleansing wipes. The wipes biodegrade in 15 days, which is a huge plus for sustainability! For more information, visit simplemomsguide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 23, 2021 09:15 AM Eastern Daylight Time

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Koalifyed Breaks New Ground In The Influencer Marketing Space With Innovative End-to-End Platform

Koalifyed

Koalifyed, an influencer marketing platform for social-first brands, today announced the release of its end-to-end solution for modern influencer campaign management. Koalifyed enables brands to centrally manage all parts of the influencer ecosystem – from identification, contract management and creative execution, to payment and performance tracking. This model creates efficiencies and deeper collaboration between in-house marketing teams, agencies and creators to come together in one workspace. The vision behind Koalifyed is what makes it different from other platforms in the marketplace – it is built to continuously evolve with the ever-changing influencer industry, providing more effective ways to strengthen relationships with creators, incorporate more transparent data and analytics, and ensure security and operational efficiencies are at the core. And no matter the campaign size, it’s designed to address critical issues like real fraud detection, ROI measurement and manual content reviews – with the end goal of more effective, results-driven content. This approach offers unique benefits: Fraud Detection: Koalifyed’s proprietary bot detection service S.N.I.F.F. applies the power of commercialized government intelligence agency technologies to identify up to 10 times more bots than other products. Negotiate Rates in Real-Time: By applying S.N.I.F.F.’s authenticity score to rate discussions, brands can make more informed investment decisions directly in the platform. Contract In-Platform: Contracts and transactions happen securely in-platform, making the process five times faster than contracting outside the platform. Collaborate Seamlessly: Versatile content features allow marketers and creators to review, edit, track changes and approve content all within Koalifyed. Prove Performance: With creators opting in to Koalifyed, brands gain instant access to proof of performance, minimizing the stress of compliance and governance requirements, and creators can ensure their campaign insights are easily accessed by brands. With the end-to-end nature of the platform, Koalifyed can minimize the time historically spent on manual-intensive tasks, enabling brands to shift their focus to building stronger relationships with their influencer communities and driving more powerful content. Koalifyed was developed by Stagwell Technologies in collaboration with leading consumer marketing agency MMI Agency. “As new social platforms emerge and influencers take up a greater share of marketing budgets, we saw an opportunity to create an innovative solution that allows brands to gain efficiencies while showing the business value of influencer marketing,” said Charles Hu, Partner & CTO at Stagwell Technologies. “The options available today simply have not evolved with the needs of our industry and its users. Koalifyed facilitates and enhances the relationships between brand and creator, and it’s built to iterate, learn and grow with the changing needs of all stakeholders.” Today there are nearly 300 active creators on the platform and that number is quickly growing. Active user and Houston Lifestyle and Fashion Blogger, Jordyn Rush said, “Having access to technology like Koalifyed isn’t just about making my everyday tasks as a creator faster and more seamless, it’s also about having access to opportunities that can become real business partnerships.” “This space is growing and changing, and I see myself as an increasingly important marketing medium for brands. Like many others in the creator community, I take what I do very seriously, and the more that platforms like Koalifyed can help me start conversations with brands that recognize my expertise and my value, the better the ecosystem will be for all parties.” Koalifyed is now available to all brands and offers solutions for influencer marketing budgets of all sizes. Creators can also sign up to join the Koalifyed creator database to get discovered by brands via Koalifyed’s website. To learn more, sign up to be a part of Koalifyed’s creator database or request a demo, visit koalifyed.com. About Koalifyed Koalifyed is an influencer marketing platform designed by and for social-first brands that are boldly shaping culture. Born out of Stagwell Technologies, a member of The Stagwell Group, and incubated within one of the world’s top 5 advertisers, Koalifyed’s technology offers more speed, efficiency and trust in influencer campaign management. As the only end-to-end platform of its kind, marketers can now leverage a single platform to identify influencers, negotiate and draft contracts, and measure the success of campaigns. Koalifyed provides greater insight and protection against bots through a proprietary bot detection engine called S.N.I.F.F, which provides brands and influencers insights into real reach, quality and engagement levels of social audiences, so brands’ influencer dollars work smarter. To learn more, visit koalifyed.com. Contact Details KWT Global for Koalifyed Olivia Janicelli +1 646-989-3919 koalifyed@kwtglobal.com Company Website https://www.koalifyed.com

March 23, 2021 09:00 AM Eastern Daylight Time

CMMC Center of Excellence Announces Engagement Agreement with TechnoGen & TechnoGen Cybersecurity

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with TechnoGen, Inc., an ISO 9001:2015, ISO 20000-1:2011, ISO 27001:2013 and CMMI Level 3 Global IT Services and Consulting Company headquartered in Chantilly, Virginia and Offshore Development Center in Hyderabad, India. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. In addition, the partnership with TechnoGen and TechnoGen Cybersecurity establishes a presence for the CMMC COE in India with a future plan for a Center of Excellence- India in collaboration with the CMMC COE APAC. With over 16 years of experience providing end to end IT Services and Solutions to the Public and Private sectors, TGI provides highly skilled and certiﬁed professionals committed to helping clients solve complex problems and achieve their goals, on time and under budget. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. Mr. Lax Chepuri, CEO of TechnoGen, Inc. expressed confidence and delight in the newly formed relationship with the CMMC COE saying, “Both TechnoGen, Inc. and TechnoGen Cybersecurity and will bring enthusiastic support for the goals and standards of the CMMC COE in both the U.S. and India Defense sectors.” The executed Engagement Agreement establishes a collaborative engagement between TechnoGen and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and TechnoGen partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org, email info@cmmc-coe.org or call 703-863-3766 For more information on TechnoGen, please visit https://www.technogeninc.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

March 22, 2021 08:00 AM Eastern Daylight Time

Tips on Making (and Sharing) Instagram-Worthy Smoothie Bowls

YourUpdateTV

If you scroll through Instagram, you’ll find over 2.6 million posts with the hashtag #smoothiebowl. There are entire accounts dedicated to this fresh food trend, because not only do they taste great – they look like a piece of art. From Instagram feeds to home kitchens, colorful smoothie bowls are becoming a breakfast staple in the U.S. Recently, Ninja’s first-ever Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, participated in a nationwide satellite media tour to discuss this new breakfast trend and to provide some great tips and recipes. A video accompanying this announcement is available at: https://youtu.be/pUFS1i2uVG8 In comparison to a typical smoothie, smoothie bowls have a thick, spoonable texture. The base goes into a bowl and then the fun happens – you can artfully decorate your bowl with a variety of toppings. With the Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor*, which is designed specifically with smoothie bowls in mind, even novice home chefs can create spoonable smoothie bowls right in their very own kitchens. The Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor* with smartTORQUE™ technology is designed to power through heavy loads at high speed without stalling or the need to stir or shake, making the creation of a smoothie bowl quick and easy from the comfort of your own home. The 14-oz. Smoothie Bowl Maker with built-in tamper blends and powers through frozen foods with less liquid for perfectly thick smoothie bowls. This blender has 4 preset Auto-iQ® programs which allow for one-touch smoothies, extractions, bowls, and spreads. For more information, visit NinjaKitchen.com and follow @NinjaKitchen on Instagram. About Gillean Barkyoumb: In addition to her title as Ninja’s Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, is a registered dietitian, speaker and writer from Phoenix, Arizona who is committed to making nutrition doable for everyone. Gillean’s food philosophy focuses on simplicity and convenience to build balanced meals, including thick, spoonable smoothie bowls. Gillean has contributed to publications such as Shape, Women’s Health, Well + Good, MyFitnessPal, and Daily Burn and frequently shares nutrition tips on various networks including ABC, NBC, and FOX. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 18, 2021 12:15 PM Eastern Daylight Time

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Clearbanc and Pencil partner to help ecommerce businesses grow using creative AI

Stockwood Strategy

Creative AI company Pencil has partnered with the world’s largest e-commerce investor Clearbanc to provide their customers with the latest innovation in online video advertising, Machine Generated Creative (MGC). These ads can be created in minutes and consistently double return on ad spend for brands. It is anticipated that companies using the Pencil platform will be able to unlock new audiences on Facebook and Instagram and grow revenue faster. MGC online video ads are generated by artificial intelligence (AI), while learning what resonates with audiences, in order to systematically deliver better results for brands. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that could resonate with audiences. Pencil analysed over 100 campaigns that used MGC video ads and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “This partnership with Clearbanc underlines the success we’ve had with our Machine Generated Creative ads for brands around the world. These ads are helping ecommerce brands and agencies grow, and I am confident we can help them scale further.” This partnership announcement comes hot o n the heels of Pencil joining as a creative partner in Facebook Marketing Partners, a program that connects businesses to an ecosystem of specialists. More than 200 million businesses worldwide use Facebook’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month. Pencil customer James Harding, Head of Growth at Lyka Pet Food commented: "Pencil gives us the ability to generate ads quickly and more importantly, come up with ideas we might not have otherwise. It's been a massive win for us essentially." Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. Daniel Rodic, Head of Market Development commented: “Clearbanc was created to help Founders grow their businesses by using our non-dilutive capital to invest in predictable and repeatable expenses like marketing spend. Pencil’s technology offers a simple solution for brands in our portfolio to improve their return on ad spend and ultimately maximize the effectiveness of the capital they deploy.” Clearbanc has deployed over US$1.6b to more than 4,000 ecommerce and SaaS businesses. EndS Notes to the editor About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil invented Machine Generated Creative (MGC), a new way of making ads that algorithmically optimises for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s MGC platform generates ads in minutes and has been shown to generate ads that double returns for brands. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. About Clearbanc Founded in 2015 by Michele Romanow (Canada’s Shark Tank), Andrew D’Souza, Ivan Gritsiniak, Charlie Feng, and Tanay Delima, Clearbanc is changing the way companies raise money by providing fast, affordable capital to online brands and B2B SaaS companies. Clearbanc’s data-driven algorithm has invested in 4,000+ companies across 50 states and backed 8x more female-founders than traditional VC. Clearbanc customers span small businesses across the United States, Canada, and the UK to some of the fastest-growing consumer brands today, like Le Tote, Leesa Sleep, Farmgirl Flowers, and Public Goods. For more information visit Clearbanc.com Contact Details Bilal Mahmood +44 7714 007257 press@trypencil.com Company Website https://www.trypencil.com/

March 17, 2021 12:00 PM Eastern Daylight Time

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