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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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Video On Demand Technology Provider Intelivideo and CIPIO Partner to Increase Customer Retention in the Hybrid B2C Subscription Economy

CIPIO.ai

CIPIO, a B2C Subscription Customer Success company, today announced the start of a strategic partnership with Intelivideo, a Video on Demand (VOD) and Livestreaming digital platform provider for gyms, health clubs, and fitness operators. The partnership empowers Intelivideo’s customers with unmatched visibility and actionable intelligence into subscriber behavior, helping them increase subscriber engagement while proactively preventing churn. The partnership will enable Intelivideo’s customers to acquire a competitive advantage in the rapidly transforming fitness market, fighting its way through the impact of the COVID-19 global pandemic. In today’s fitness market, where 76% of all consumers have had to switch to at-home workouts to accommodate the constraints of social distancing, Intelivideo has helped brick-and-mortar gyms and health clubs rapidly transform themselves to serve the needs of customers, in the process solidifying its role as a frontrunner in the digital fitness space. “Our customers have a significant amount of data and customer signals. CIPIO's capability to package those signals up in Data Apps with hyper-personalized predictions and recommendations for the digital subscriber is a game-changer” said Adam Zietsiff, President and CEO of Intelivideo. “We are very excited to partner with CIPIO to help our customers grow exponentially by providing them with predictive recommendations to proactively prevent subscriber churn – thus closing out a critical loop when it comes to retaining subscriptions.” To move beyond the BI and AI status quo, health club operators need solutions that help them deliver real business value instead of getting them stalled by technology and implementation hurdles. CIPIO eliminates all the bottlenecks from Data to ROI, thus accelerating time to value for businesses. With over two million subscriber churn-specific algorithms and nearly code-free building blocks, CIPIO’s Data Apps use AI to unify all the siloed data lifecycle steps, operationalize automated workflows, and recommend insights directly into engagement systems. This empowers fitness stakeholders and non-technical users across levels to rapidly uncover trends and engagement patterns and make timely decisions to delight subscribers across all channels and devices consistently. “Following the pandemic, health and fitness are more important to consumers than ever before. We are obsessed with helping fitness operators with the critical task of serving the health and wellness crises that the COVID pandemic has created,” said Growson Edwards, CEO of CIPIO. “CIPIO’s Domain-Infused Data Apps Platform™ arms health club operators with unprecedented customer intelligence aimed at enhancing subscriber engagement and retention for continued growth.” CIPIO’s entry into the OTT market could not have happened at a better time when the segment is witnessing skyrocketing demand for media and entertainment, virtual fitness, elearning, and gaming. CIPIO’s Domain-Infused Data Apps helps OTT players manage subscription fatigue and offers incentivized retention recommendations to increase member loyalty and minimize churn. About Intelivideo: Established in 2013, Intelivideo is a Video On Demand (VOD) and digital technology platform for gyms and health clubs. Intelivideo is committed to developing strong partnerships with the fitness industry to help deliver premium on-demand and livestreaming experiences to clients' member bases. The platform's end-to-end solution helps clubs build a successful Subscription Video On Demand (SVOD) business to complement brick-and-mortar facilities and services, helping them differentiate themselves from disruptive third-party digital fitness offerings in a hyper-local, hybrid fashion. About CIPIO: CIPIO is pioneering the Industry's first domain-infused Data Apps Platform™ that humanizes and automates predictions and recommendations to increase Subscriber engagement, retention, and growth for B2C Subscription Companies. CIPIO's early adopters include Crunch Fitness, Industry's Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab, and Stride who have witnessed a significant return on investment in a short time. Contact Details CIPIO Chris Foudy +1 831-238-1905 chris@cipio.ai Company Website https://cipio.ai/

May 12, 2021 12:00 PM Eastern Daylight Time

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Two Wheels vs. Four: Northwest residents say tension between cyclists and drivers persists

PEMCO Mutual Insurance

As the nation continues to experience bicycle fever in response to the COVID-19 pandemic, a new poll from PEMCO Mutual Insurance finds that younger residents in the Pacific Northwest are responsible for fueling the trend locally. But as more self-proclaimed novice cyclists take to the streets, tensions continue to vex cars and bikes who often struggle to share the road. According to the latest poll that surveyed Seattle and Portland residents, those who are most likely to say that time on their bike has increased during the pandemic are young cyclists. In Seattle, about one-third of cyclists under 35 (33%) say the time they spend cycling has increased since the beginning of the pandemic. In the Portland metro area, 24% of cyclists under 35 say they’ve spent more time on their bikes during the pandemic. Interestingly, PEMCO’s poll also finds that more time spent on the bike may not translate to greater skill. Among all Northwest bicyclists, about three-quarters (74%) consider themselves to have beginner or intermediate cycling skills. Conversely, in both Seattle and Portland, only 24% of cyclists say they’re advanced or a professional. “It’s encouraging to see folks of all ages and skill levels cycling in the midst of the pandemic, especially those that are new to the sport,” said PEMCO spokesperson Derek Wing. “Afterall, it’s great for our physical health, mental health and the environment. But it’s also important that both drivers and cyclists take the proper precautions when hitting the road, so we can all feel comfortable and stay safe.” With the majority of cyclists noting novice skills, it’s not surprising that 63% of Seattle cyclists say they feel only somewhat or not at all comfortable when sharing the road with cars and other bikes. In Portland, even more cyclists – 77% – say they’re only somewhat or not at all comfortable sharing the road with vehicles, other cyclists and e-bikes. Northwest residents were asked in 2019 and 2021 how well they believe cyclists and drivers share the road. In Seattle, 57% of residents said drivers and cyclists do a “fair” or “poor” job sharing the road in 2019 and 52% said the same in 2021. Portlanders shared the same sentiment; in 2019, 57% said drivers and cyclists just do a “fair” or “poor” job sharing the road, and in 2021, 59% said the same. While most agree that both drivers and cyclists have room for improvement, cyclists seem to have a better impression of drivers’ ability to follow standard traffic rules. Half of cyclists think that most or all drivers follow traffic rules, whereas only 42% of drivers think that most or all cyclists follow the rules of the road. In fact, almost a quarter of Northwest drivers (19%) go as far to say that only a few or no cyclists follow the rules of the road when on their bikes. Regardless of Northwesterners’ comfort level on two wheels or four, here’s a few rules and tips to remember: Bicyclists in traffic lanes must follow traffic laws and rules of the road. Keep adequate distance between drivers and cyclists; many recommend maintaining at least 3 feet of space. Bicyclists should signal their intentions with their hands to alert drivers. Drivers should avoid distracted driving at all costs. When biking in the rain, avoid slippery surfaces like metal or road paint. Check your blind spots for cyclists if you’re turning, especially if you’re making a right-hand turn. If you’re biking, always wear a helmet and check your bike for safety hazards before starting your ride. At night, both vehicles and cyclists should use lights to alert others of their presence. For a complete summary of PEMCO’s proprietary poll results visit www.pemco.com/blog/nw-polls, where you’ll find responses collected by FBK Research of Seattle in February 2021. About the PEMCO Insurance Northwest Poll PEMCO Mutual Insurance commissioned this independent survey, conducted by FBK Research of Seattle, that asked Washington and Oregon residents questions about driving habits and attitudes toward current Northwest issues. The sample size, 400 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region and 400 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties) region yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range. About PEMCO Mutual Insurance PEMCO Mutual Insurance is the Defender of Your Northwest, providing auto, home, renters and boat coverage. We are consistently recognized for outstanding service, employee expertise and social impact. Our Mutual Good programs raise the achievement levels for youth in education; build stronger, greener environments; and increase safety at home, on the road and at play. Our mission: Free our communities to worry less and live more. To learn more, visit www.pemco.com. Contact Details PEMCO Mutual Insurance Derek Wing +1 206-628-4622 derek.wing@pemco.com Firmani + Associates Kristi Herriott +12064662702 kristi@firmani.com Company Website https://pemco.com/

May 12, 2021 08:46 AM Pacific Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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Calls for housing and landmarks for UK’s derelict land - Romal Capital survey

Romal Capital

With Britain still in the grip of an on-going housing crisis, property developers Romal Capital sought the views of the British public on regenerating derelict land and brownfield sites. The national survey* found that 59% of Brits are calling for derelict land to be converted into modern, efficient housing and a place for cultural landmarks. More the three-quarters (77%) feel that when brownfield sites are regenerated, they bring a sense of freshness, art and culture to an area improving the lives of everyone around it. However, as these sites stand, 74% believe that derelict sites are eyesores on the nations landscape. Romal Capital’s survey reported that over four-fifths (83%) of respondents feel Westminster governments have failed to prioritise regenerating brownfield sites in their area, in recent years. People in the North East of England (90%) felt strongest about this followed by those in the South East (85%). It follows that a lack of commitment from central government will have a regional impact. 79% of people pointed the length of time it takes for decisions to be made as the most significant hurdle to change. “It’s great to see that people across the country want see their areas improved and repurposed. However, it is clear that speed is the issue more than ambition says Romal Capital’s CEO Greg Malouf. Regeneration and planning have a lot of due process and extensive local bureaucracy, and it is this that needs to be restructured to get things going. Local authorities need more support and resources to streamline these processes and fast track regeneration of these sites.” What to do with all this space? A 2020 report** from the countryside charity CPRE found there was over 25,000 hectares of brownfield land across 21,000 sites in the UK. Enough to fit over 1 million homes. The survey discovered that almost a third (30%) of people would most like to see cultural landmarks built on this unused, derelict land, while a similar amount (29%) want to see modern, efficient homes and communities built to help solve the nations crippling housing crisis. When it comes to regenerated outdoor space, over a quarter, (26%) are in favour of new recreational facilities. “Many people are desperate for somewhere permanent to live and keen to see former industrial and undeveloped areas turned into new, progressive housing neighbourhoods and community hubs.” says Malouf “The authorities must become far more proactive and flexible to allow this to happen.” Notes to the editor *Research findings based on a survey of 2,000 UK households carried out in April 2021 for Romal Capital by LMRMC (Market Research Society approved partner and ESOMAR corporate member). **CPRE Report 2020 About Romal Capital Romal Capital is an international award-winning property developer based in Liverpool. The team brings to the city over 60 years of combined property development experience from across Liverpool, and other major UK and international cities. Contact Details Romal Capital Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.romalcapital.co.uk/

May 12, 2021 06:30 AM Eastern Daylight Time

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Despite Gender Pay Gap, Women Lead The Next Wave of Wealth Transfer by Jennifer Lang Financial Services.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 11, 2021 10:05 AM Eastern Daylight Time

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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

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Probiotic Skincare Start Up, Layers, Enters Burgeoning Microbiome-Focused Category With Holistic Inside + Out Beauty Approach

Layers Probiotic Skincare

Layers, a new probiotic skincare company, officially debuted four SKUs of synergistic high-performance products in the beauty and wellness category. With the understanding that superior skincare results are ultimately achieved by respecting our microbiome, Layers formulated their products with effective hard-hitting ingredients that work to minimize fine lines and wrinkles, enhance skin brightness, and improve elasticity while protecting and supporting the skin barrier. The result is dramatically improved skin without irritation. Microbiome and probiotic skincare are poised to be a large and enduring category, slated to grow to be 13% of the overall skincare market by 2030, as stated by Mintel. According to market research consultancy Verify Markets, microbiome skincare sales are projected to rise in double-digit percentages through 2023 across several countries, including United States (24.8%), Germany (22.2%) and Japan (19.8%). Layers inside + outside approach to healthy skin lies in the science-based Human Microbiome Project which illustrates the symbiotic relationship between our gut and skin, called the gut-skin axis. These two seemingly separate systems talk to one another through your microbiome, the trillions of good bacteria whose micro-language is responsible for everything from releasing natural antibiotics to supporting our immune system to improving hydration and supporting collagen production. Ignored by the skin care industry for decades, these bacteria dramatically impact skin health; imbalances can manifest as accelerated aging, extreme dryness, and even skin conditions such as eczema. On a mission to educate consumers, Layers believes in addressing the two holistically by providing effective, scientifically-proven, power-packed ingredients to improve skin health and appearance. “We continue to learn more every day about how our body’s systems are connected with one another and with our microbiome. Layers harnesses the power of probiotics to bolster these connections and bring your best, glowing skin to the surface.” - Rachel Behm, Founder of Layers With almost a decade of corporate experience in big beauty, Layers Founder Rachel Behm is a former Johnson & Johnson executive who worked on brands like Neutrogena, Clean & Clear, Aveeno, Lubriderm, and ultimately oversaw the Johnson & Johnson Incubator Program. Layers and Behm are backed by Ignite Venture Studio, an accelerator of new and existing brands co-founded by CPG veterans Josh Ghaim and Jeff B. Smith. Behm’s personal interest in the microbiome stems from the work she did as a lab technician on The Human Genome Project, which underscored the importance of the more recent Human Microbiome Project. Layers debut assortment includes an ingestible, Daily Glow Probiotic Supplements, a dual-sided formula with a potent 5-strain probiotic on one side and a ceramide extract on the other, along with a complementary three step skincare regimen; Balancing Milky Cleanser, Probiotic Serum, and Immunity Moisturizer, that repairs the skin while strengthening the barrier. Prices range from $29-$89. Behm believes that the self-care experience should be indulgent as it is effective, which is why she chose beautiful glass packaging, a complex yet subtle fragrance, and highly efficacious active ingredients. Available initially for pre-sale, the products can now be purchased on the brand’s direct-to-consumer website, with retail expansion expected by late 2021. Founded in 2021 by ex-Johnson & Johnson executive Rachel Behm, Layers Skincare recognizes beautiful skin begins with a thriving microbiome and harnesses the power of probiotics to boost the body’s natural ability to bring your best skin to the surface. Potent supplements + science-backed topicals, developed by industry experts, fuel the gut–skin connection to reveal dramatically renewed skin that glows from the inside out. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Aimee Moss aimee@aimeemoss.net Company Website https://mylayers.com

May 11, 2021 08:02 AM Eastern Daylight Time

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LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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