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North Star Boys Announce 2023 North American Headline Tour and New EP

North Star Boys

North Star Boys (NSB), a leading Asian-American creator group and pop band, is proud to announce their 28-city North American headline tour, kicking off in San Antonio, Texas, the home state of three band members. The tour will take the 7-member group from coast to coast, beginning March 22, and culminating the last week of April, offering a chance for fans nationwide to see their dynamic live performance in person. With their unique sound and style, NSB has quickly become one of the hottest rising acts in the music industry. In anticipation of the tour, NSB is also excited to announce the release of their debut EP, "PANIC". Written by NSB Co-Founder, Oliver Moy, the EP showcases NSB's fresh sound and lyrical style, pulling from the group’s personal experiences with a positive and relatable twist. "From starting North Star Boys with my brother, Sebastian Moy, in August 2021 to embarking on our first North American headline tour with our best friends, sharing our music with fans across the country is surreal," said Oliver Moy. "We can't wait to hit the road and bring our new EP to life on stage!" Following the success of their Fall 2022 tour, bringing together thousands of fans in Asia and select cities in the U.S., NSB's North American headline tour is set to exceed expectations. Tickets are available Friday 2/10 by visiting https://www.northstarboys.com/tour/ You can follow NSB on TikTok, Instagram, YouTube, and Twitter Tour Dates Weds, Mar 22 - San Antonio, TX Thurs, Mar 23 - Dallas, TX Sat, Mar 25 - Austin, TX Sun, Mar 26 - Houston, TX Weds, Mar 29 - Orlando, FL Thurs, Mar 30 - Tampa, FL Sat, Apr 1 - Atlanta, GA Sun, Apr 2 - Nashville, TN Mon, Apr 3 - Charlotte, NC Tues, Apr 4 - Washington, DC Thurs, Apr 6 - Philadelphia, PA Fri, Apr 7 - New York, NY Mon, Apr 10 - Boston, MA Tues, Apr 11 - Asbury Park, NJ Thurs, Apr 13 - Toronto, ON Sat, Apr 15 - Chicago, IL Sun, Apr 16 - Minneapolis, MN Mon, Apr 17 - Kansas City, MO Thurs, Apr 20 - Denver, CO Fri, Apr 21 - Salt Lake City, UT Mon, Apr 24 - Seattle, WA Tues, Apr 25 - Portland, OR Thurs, Apr 27 - San Francisco, CA Fri, Apr 28 - Los Angeles, CA Sat, Apr 29 - San Diego, CA About the North Star Boys North Star Boys (NSB) is a leading Asian-American creator group and pop band, founded in August 2021 by brothers Oliver Moy and Sebastian Moy, joined by members, Regie Macalino, Ryan Nguyen, Justin Phan, Darren Liang, and Kane Ratan. Lacking Asian-American representation in the media growing up, NSB yearns to fill that void and inspire the younger generation of minorities and dreamers. Amassing over 55 million followers combined on social media platforms, NSB has cultivated a loyal audience, having released their first fan track “you are my star” and debut single, “SUNSHINE” in 2022. Along with thriving in social media and music, NSB has accumulated over 20 million monthly views on their syndicated Snapchat shows and plans to release 4 additional shows on the platform this year. Through their strong ties with the community and emphasis on culture, NSB will continue to expand their reach across various verticals by advancing their ongoing relationships with major fashion and lifestyle brands. Contact Details North Star Boys Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.northstarboys.com/tour/

February 08, 2023 03:01 PM Pacific Standard Time

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February is Pet Dental Health Month

YourUpdateTV

Dental disease affects 80% of adult dogs and 96% of senior dogs[1], but new data from WHIMZEES ® by Wellness ® finds that very few Gen Z and Millennial pet parents are brushing their dog’s teeth daily, and less than one-half (44%) could list the signs of disease to their vet.[2] With February being Pet Dental Health Month, it is the perfect opportunity to start a proper doggy dental routine. Recently, Dr. Danielle Bernal, veterinarian with WHIMZEES ® by Wellness ®, participated in a nationwide satellite media tour to discuss pet dental health and what pet parents can do to establish a healthy routine. A video accompanying this announcement is available at: https://youtu.be/cI_Hd6OfAIw Ideally, pet parents should be thinking about their dog’s teeth the same way they do their own. When it comes to at-home care, daily brushing of a dog’s teeth with a toothbrush and special canine toothpaste works, but pet parents often face toothbrush troubles.In fact, WHIMZEES by Wellness found that Gen Z and Millennial pet parents’ dogs have given side eye (58%) or run away (41%) at the sight of one. “If you are struggling with brushing your dog’s teeth consistently, incorporating a daily dental chew can be an excellent resource to help maintain your dog’s dental care and keep those tails wagging,” said Dr. Danielle Bernal. “In addition to daily dental care, it’s important to recognize the signs of periodontal disease, such as discoloration, broken or loose teeth, super stinky breath, reduced appetite and inflamed gums. By incorporating a daily dental chew like WHIMZEES by Wellness, pet parents can ensure they’re treating their dogs well and give them healthy smiles to live happier and healthier lives together.” WHIMZEES by Wellness all-natural dental treats allows pet parents to treat dogs well by combining the joy of treats with health benefits of supporting healthy teeth and gums. By giving just one WHIMZEES treat a day to fight bacteria that resurfaces daily, dogs get twice the cleaning power because WHIMZEES last three times longer to provide more cleaning time.[3] They are thoughtfully engineered with grooves and ridges to provide dogs with both chomping and cleaning, making WHIMZEES the treat that treats them well. WHIMZEES ® by Wellness ® dental treats are conveniently available at pet specialty retailers, national retailers and online. To learn more about WHIMZEES by Wellness and find them near you, visit https://www.whimzees.com/. About Dr. Danielle Bernal Danielle Bernal, D.V.M., has over a decade of experience in veterinary medicine, specializing in animal nutrition. In her role as on-staff veterinarian at Wellness Pet Company, maker of premium natural food and treats for dogs and cats, including WHIMZEES ® by Wellness ®, she educates pet parents and retailers alike on the importance of natural ingredients like wholesome meats and nutrient-rich superfoods and the highest quality standards. She passionately believes that proper nutrition helps pets lead happier, healthier lives and she shares that message with pet parents [1] Ozy, Sweeney, Dog Owners Have a New Obsession: Dental Health for Their Pets, March 2019 [2] Conducted in December 2022, Pollfish collected data via an online survey from a random sampling of 1,000 Gen Z and Millennial (ages 18-41) dog parents identified as demographically representative of the U.S. population. [3] Based on studies of comparable products conducted by an independent kennel Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 08, 2023 01:46 PM Eastern Standard Time

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Introducing Astraverse: Black-Led Startup Building The First Play-to-Wear Fashion Metaverse

G2M Digital

Led by a team of energetic, innovative, black designers and digital artists, Astraverse.xyz is on a mission to revolutionise digital fashion experience. By building a virtual world where physical and digital (tech folks call it ‘phygital’) fashion blend perfectly, Astraverse reinvents the way we will stay fashionable in the near future with their 'play-to-wear’ concept where one can win fashion pieces, delivered to their door steps, through their proprietary games. If you were ever hooked on Sims or other games with fashion at its core, you will be familiar with what Astraverse is building. In this universe that the team has created, the possibilities are endless. This gamified retail experience in the metaverse, or what the team has coined “Play-To-Wear'', is here to stay. “We are adding a ‘meta-commerce’ backend to the gaming front to create a global, sustainable fashion platform for the next generation of retail shoppers,” commented Delz Erinle, Founder of Astraverse.xyz. The team is now on a mission to build the first virtual world for gamified retail. Everything happens by jumping into a virtual world with your avatar - with Astraverse, you can now interact with the brands close to your heart, collecting digital coins or landing your hands on mystery boxes from these brands through games and fashion quests found on the metaverse. "It’s the perfect time to things different, almost 10 years since Amazon came online and introduced a new way of shopping; the stars have aligned to reinvent fashion retail and gaming gives us the tools to achieve this," mentioned Niyi Okeowo, Art Direction Lead and Co-founder of Astraverse.xyz at the Astraverse2050 launch party last month in Lagos, Nigeria. New Data from Roblox has also illustrated just how big 2022 was for digital fashion on the virtual world platform. In September, on the heels of its New York Fashion Week show, Carolina Herrera worked with model Karlie Kloss and creator Lovespun to turn one of its runway gowns into a Roblox dress. The digital dress, which was released for 500 Robux (approximately $5), sold out within hours and were resold for over $5,000 in the following weeks on secondary markets. Industrywide, there is also a sustained interest in gamified digital fashion. Some of the notable collaborations include Ralph Lauren on Fortnite; Burberry on Minecraft; and Blankos Block Party and Dior in Gran Turismo 7. More recently, Calvin Klein opened an online gaming experience with avatar company Ready Player Me — a fitting choice for the brand to begin their phygital offering to their customers. Building since 2020 before the metaverse hype cycle began, the Astraverse.xyz team has made great progress. The Astraverse team has since received grants from Epic Games & Meta, and garnered over 1000 demo testers for the 3 iterations they had conducted at Dcentral Austin, Zebu Live London & NFT London. They also managed to attract a 100+ brand waitlist and have grown their community to 20k members, while being accelerated by University of Cambridge I4SF, Nvidia Inception Programme, DeFine, Technation, KPMG. The team believes strongly in a common goal - to add “metacommerce” in a futuristic-yet-familiar way that brings a level of physicality to the e-commerce experience. The Astraverse team has since planned for a lot of partnerships in the upcoming years, including a launch with a global retailer that has everyone excited on how gaming and web3 to create a new experience that makes fashion retail more gamified and sustainable. When asked about the next milestone, the team commented to look out for the upcoming release of their 1st Play-to-Wear event - the Astra Mystery Box Challenge, scheduled to launch in February at NFT Paris. For this challenge, Astraverse has partnered with several brands for their players to win their apparels through games on Astraverse. For a more personal touch with the team at Astraverse, tune in to this exclusive executive interview with the core team at Astraverse.xyz and G2M Digital to find out more on what they are building on the ground. Stay updated with the upcoming news from Astraverse.xyz by following their Twitter or Instagram. Contact Details Delz +44 7423 506633 team@thrill.digital Company Website https://www.astraverse.xyz/

February 08, 2023 12:00 PM Eastern Standard Time

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Coverage at the Speed of Life: Guarantee Trust Life Insurance Company & AmeriLife Unveil Turbo Term Life

AmeriLife

Continuing their approach to innovative product design and delivery, Guarantee Trust Life Insurance Company (“GTL”) and AmeriLife Group, LLC (“AmeriLife”) announced today the launch of Turbo Term Instant Issue Life Insurance, a revolutionary new level term life product engineered to deliver clients fully customized benefits and policy lengths to match their unique needs. “Guarantee Trust is excited to partner with AmeriLife in developing and bringing to the consumer the most dynamic term product offering in the marketplace, said Richard S. Holson III, GTL’s chairman of the board, president and CEO. “We are proud to be aligned with the great marketing organization that is AmeriLife.” With GTL’s state-of-the-art underwriting platform powered by hr | ReFlex, Hannover Re’s automated underwriting system, long application processing is a thing of the past. With a fully digital application process — and no medical exams — agents can deliver their clients an affordable policy instantly with customizable coverage, flexible benefits, a variety of level term lengths, and coverage between $100,000 and $1,000,000. For agents, Turbo Term lets them stay in the driver’s seat by owning the business they write, offering advance commissions at all levels and supporting full hierarchy, a wholly unique value proposition versus any other product on the market. “Turbo Term was built for agent distribution. No long apps. No uncomfortable medical exams. Just a fully digital application process and great, affordable, and customizable coverage to deliver the financial stability client needs – fast,” said David Paul, AmeriLife’s national sales director of Simplified Issue Life. “We’re thrilled to partner with GTL on yet another innovative product that will deliver value to the market and supercharge agent sales.” “Time and again, GTL has proven to be a valuable partner in designing products and solutions with the modern agent—and modern consumer—in mind,” added Pat Fleming, AmeriLife’s executive vice president of Product Innovation and corporate actuary. “Turbo Term will undoubtedly prove to be a great addition to AmeriLife’s portfolio of holistic solutions, and we’re excited for the opportunities it will open up for our marketers and their agents.” Turbo Term Instant Issue Life Insurance is currently available in all states except California and New York. For more information, contact your AmeriLife-affiliated marketer or independent marketing organization (IMO), or visit www.turboterm.com. Attributions and Disclaimers with Respect to Guarantee Trust Life Insurance Company Turbo Term, Individual Level Term Life Insurance, is issued on Policy Form Series ICC21-21TL, and Rider Form Series ICC21-R21ADD, ICC21-R21ADB, ICC21-R1CHILD, and ICC21-21WP by Guarantee Trust Life Insurance Company (GTL), Glenview, IL. This product’s availability, features, riders and terms under which coverage may be continued in-force or discontinued vary by state. Certain exclusions and limitations apply. For cost and complete details of coverage, please contact us or your agent. GAD18.28-22 ### About Guarantee Trust Life Insurance Company Founded in 1936, Guarantee Trust Life Insurance Company (GTL) has a proud history of providing superior insurance products and best-in-class customer service to individuals and families. Through a competitive portfolio of value-driven health, accident, life and special risk insurance products, the company offers an attractive and trusted value proposition to its policyholders and distributors while encouraging and supporting personal growth and civic involvement from its employees. For more information, visit GTLIC.com. About Hannover Re Hannover Re, with gross premium of more than EUR 33 billion, is the third-largest reinsurer in the world. It transacts all lines of property & casualty and life & health reinsurance and is present on all continents with more than 3,000 staff. Established in 1966, the Hannover Re Group today has a network of more than 170 subsidiaries, branches and representative offices worldwide. The rating agencies most relevant to the insurance industry have awarded Hannover Re outstanding insurer financial strength ratings: Standard & Poor's AA- "Very Strong" and A.M. Best A+ "Superior". For more information, please visit www.hannover-re.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Guarantee Trust Life Insurance Company Carl Leader +1 847-904-5455 cleader@gltic.com Company Website https://amerilife.com/

February 08, 2023 10:00 AM Eastern Standard Time

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Intus Care Announces Oracle Health Chairman Dr. David Feinberg Has Joined Its Board of Directors

Intus Care

Intus Care, developer of an innovative predictive analytics platform designed for geriatric health, today announced that David Feinberg, MD, Chairman of Oracle Health, has joined its esteemed board of directors. David is committed to making healthcare more accessible, affordable, and equitable. His goals are well-aligned with Intus Care’s mission of enabling more effective geriatric care by empowering care providers through data to make more informed decisions. David’s work at Oracle has served to advance access to critically needed data through an open and connected healthcare ecosystem. Previously, David served as president and CEO of Cerner, the healthcare IT industry leader which was acquired by Oracle in June of 2022. David led Cerner teams focused on delivering tools and technology to improve the patient and caregiver experience. “As CEO of Cerner, and now in his role at Oracle, few people understand the healthcare IT landscape and the importance of empowering care providers with better technologies like David does,” said Robbie Felton, CEO, Intus Care. “He recognizes the value of leveraging patient data in more meaningful ways, a mission which Intus Care shares.” Intus Care is continuing to expand its PACE partnerships and aiming to scale its work with special needs plans and other senior care entities across the healthcare spectrum to provide high quality care to vulnerable older adult populations. “I’m excited to join the Intus Care Board of Directors. The work they’re doing is going to allow data that care providers are already collecting to go much further in terms of improving care outcomes,” said David. “Intus Care is already proving through its work with PACE programs across the country that they have what it takes to allow routine data to be used to make hard-to-see correlations that can reduce patient complications and improve overall patient care.” Prior to his position at Cerner, David served as president and CEO of both UCLA Health and Geisinger Health prior to assuming leadership of Google Health in early 2019. He earned his MD from Chicago Medical School in 1989, finishing at the top of his class and is a member of the Alpha Omega Alpha Medical Honor Society. He also holds an economics degree from the University of California-Berkeley and an MBA from Pepperdine University. About Intus Care Intus Care synthesizes data to improve care and reduce hospitalizations for some of the most socially vulnerable and clinically complex patients in today’s healthcare system – senior citizens. Through a unique predictive analytics platform and data-driven consulting services, Intus Care empowers managed care organizations such as PACE programs, special needs plans, long-term care facilities, and more. It integrates with existing electronic health records, claims, and financial software to automatically extract and analyze data. By highlighting participant risk and data-driven improvement strategies, Intus Care empowers providers and organizations to improve outcomes. Visit our website to learn more and to sign up for our newsletter intuscare.com. PR Contact Jordan Bouclin and Erika Harris SVM Public Relations and Marketing Communications intuscare@svmpr.com (401)490-9700 Contact Details SVM Public Relations +1 401-490-9700 intuscare@svmpr.com Company Website https://www.intuscare.com/

February 07, 2023 10:00 AM Eastern Standard Time

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Splash Beverage Group Adds Florida’s J.J. Taylor Distributing Company to Assist with TapouT Performance Drink Rollout

Splash Beverage Group Inc.

McapMediaWire -- Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that its TapouT performance drink will now be more widely distributed across the state of Florida with the addition of J.J. Taylor Distributing Company of Florida. J.J. Taylor, headquartered in Jupiter, Florida, was founded in 1958 and operates out of a 360,000 square foot, state-of-the-art facility in Tampa with an additional warehouse in Fort Myers and offices in Fort Pierce and Sebring. J.J. Taylor will become TapouT’s largest distributor in Florida by geography, with distribution to the counties of Charlotte, Citrus, Collier, DeSoto, Glades, Hendry, Hernando, Hillsborough, Indian River, Lee, Manatee, Martin, Pasco, Pinellas, Sarasota and St. Lucie and greatly assist with the Publix grocery store chain rollout. Robert Nistico, Splash Beverage Group’s Chairman and CEO commented: “Our agreement with J.J. Taylor gives us distribution across 16 Florida counties, essentially the entire west coast of Florida, from north of Tampa to south of Naples. They are a very strong organization with a highly motivated sales force. In fact, the company has been honored with a Glassdoor Employees’ Choice Award in the U.S. small and medium company category, recognizing the Best Places to Work in 2023, so we know that TapouT will be in good hands. Our strategy to reach the broadest possible distribution takes a giant leap forward with our agreement with Taylor and adds to our list of A+ distribution partners.“ Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev About Splash Beverage Group, Inc. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com Forward-Looking Statement This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release. Contact Information: Splash Beverage Group Info@SplashBeverageGroup.com 954-745-5815 Contact Details Splash Beverage Group Info@SplashBeverageGroup.com Company Website http://www.splashbeveragegroup.com/

February 07, 2023 09:16 AM Eastern Standard Time

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Dr. Muneeb Shah– TikTok’s Famous “DermDoctor”- Joins CORTINA to Broaden Access to Dermatology Care

Cortina Health

Dr. Muneeb Shah– known widely in social media as “ DermDoctor ” or “ Doctorly ” is the #1 dermatology influencer worldwide. With an ever-increasing number of followers reaching over 20 million across his platforms, Dr. Shah has become a trusted advisor for anyone seeking skincare education and dermatology, by creating content that is as informative as it is entertaining. He is a board-certified dermatologist with a passion for skincare education and improving healthcare access. “DermDoctor” recognizes social media as a powerful tool in bringing healthcare education to millions of people who lack the resources to get it otherwise. Dr. Shah points out that, “There is a real access issue in the United States with healthcare. In certain areas, you cannot see a dermatologist…so there is a massive gap between patients and medical care that needs to be filled. ” It is precisely this gap he seeks to fill, debunking skin-related myths and guiding his online community in their skin and dermatology needs. Furthermore, he emphasizes the importance of board-certified dermatologists in diagnosing and treating skin conditions and the impactful role teledermatology can play in providing access to proper medical care: “When access to an in-person visit is not feasible, many skin conditions can be diagnosed and treated virtually by a dermatologist with proper data. Pairing Cortina’s next-generation technology with its network of board-certified dermatologists is the innovative solution dermatology patients need. That’s why I am proud to be advising Cortina’s team to improve access.” In addition to bringing attention to a seamless solution for diagnosing and treating skin conditions, Dr. Shah is passionate about minimizing misdiagnosis. A common condition that gets overlooked is rosacea as it typically resembles acne or a sunburn. Dr. Shah and Cortina’s first of many educational assets under the medical content advisor role is an informational YouTube video that can be found on Doctorly, discussing key indicators and treatments for both skin conditions in depth. Cortina Health is the only all-inclusive teledermatology platform providing patients with access to board-certified dermatologists who diagnose and prescribe personalized compounded medications which are shipped directly to the patient’s door. Cortina offers convenient, affordable and effective dermatology care to treat the most common skin conditions in all 50 states, no insurance required. Founded by Harvard Medical School Adjunct Professor, Dr. Reid Maclellan, Cortina’s ethos aligns perfectly with Dr. Shah’s vision. “I am thrilled to welcome Dr. Muneeb Shah as our Medical Content Advisor. This is a significant step in our goal to democratize dermatology care. His expertise and reach combined with Cortina’s capabilities and network of board-certified dermatologists, strengthen our commitment to patients seeking dermatology care anytime, anywhere. We are delighted to count Dr. Shah among our leadership as we merge technology, medicine, and high-quality care for all”, states Dr. Maclellan. ABOUT CORTINA At Cortina, we are passionate about personalized medicine and believe everyone deserves access to high-quality, effective treatments to feel good in their own skin. When it comes to skincare, we know there is no one-size-fits-all approach. Cortina makes elite dermatology care for the most common skin conditions convenient and accessible in all 50 states. Merging modern medicine and modern convenience, our team is committed to changing healthcare for the better. Cortina seeks to build confidence and improve the quality of life of its patients by bringing U.S. board-certified dermatologists and clinically proven, FDA-approved treatments right to their door at an affordable price. Contact Details Cortina Health Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.getcortina.com/

February 07, 2023 09:07 AM Eastern Standard Time

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Global Success, Local Roots: Parissa Celebrates 40 Years as the Worldwide Leader in Natural Hair Removal

Parissa

Parissa, makers of the world’s #1 natural wax, is celebrating 40 years of global success backed by strong and enduring local roots. Family-owned and headquartered on Vancouver’s North Shore, Parissa was founded in 1983 by chemical engineer Azar Moayeri. After immigrating to Vancouver from her native Iran, Moayeri noticed a gap in the market for chemical-free hair removal solutions. That’s when Moayeri took matters into her own hands, formulating Canada’s first all-natural hair removal product from the comfort of her kitchen. From its upstart beginnings to today, Parissa’s mission has remained constant: to reinvent home hair removal for every consumer and make it a simple part of one's self-care routine. Designed for women and men alike, Parissa’s product assortment includes sugar wax, hard wax and warm wax to meet every waxing preference and need. Its streamlined waxing kits are easy to use and contain all the necessary components for achieving smooth and healthy skin results for up to eight weeks. “Forty years ago, I set out to create a product that addressed an important need in the hair removal category. Those grassroots beginnings shaped us and provided a solid foundation for us to grow into the global brand we are today,” said Parissa Founder, Azar Moayeri. “I couldn’t be more grateful for all the family, community and customer support we’ve received over the years. Our success wouldn’t have been possible without you.” At every touchpoint, Parissa is dedicated to promoting the highest quality hair removal experience with the lowest environmental impact. Every element of Parissa waxing kits – from products to packaging – is sustainable and ethically sourced from 100% all-natural ingredients like tree resin, cane sugar, beeswax, vegetable oils and plant extracts. As Parissa marks its 40-year anniversary as a worldwide leader in natural home hair removal, the company remains firmly rooted in its local and family values as well as its commitment to social responsibility and environmental sustainability. The company manufactures, packages and ships products from its award-winning eco facility in North Vancouver and employs a dedicated team equally committed to its socially-minded and customer-focused mission. Parissa is sold online at www.parissa.com and instore at Shoppers Drug Mart, Walmart, Loblaws, Ulta Beauty and in the major Whole Foods stores in the US. Visit www.parissa.com to find a retailer near you. For more information about Parissa or to book an interview with Founder, Azar Moayeri, please contact kaitlyn@1milk2sugars.com. ABOUT PARISSA Female-founded and proudly Canadian, Parissa is celebrating its 40 th anniversary as a global leader in natural waxing. Drawing from her cultural roots, scientific education, and interest in natural ingredients, founder Azar Moayeri formulated Canada’s first all-natural hair removal product in her kitchen. The sugar-based wax formula, ranging from strips to professional brow waxing pens, is gentle and safe without harsh or unnecessary chemicals. With more than 30 million at-home waxing kits sold worldwide, Parissa manufactures, packages, and ships products from its award-winning eco-facility on the beautiful North Shore of Vancouver Over the last 39 years, Parissa has expanded internationally to the USA, UK, Europe, China, South Korea and Southeast Asia and has been committed to operating fairly, ethically, and sustainably. Parissa products are all Leaping Bunny certified, sustainably packaged, and made from ethically sourced natural ingredients. To learn more visit www.parissa.com IG: @parissawax | FB: Parissa | TT: @parissawax Contact Details Parissa marketing@parissa.com

February 07, 2023 08:00 AM Eastern Standard Time

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SIGMA Introduces 50mm F1.4 DG DN | Art for Full-Frame Mirrorless Cameras, Redefining the Standard Art Prime Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 50mm F1.4 DG DN | Art lens. Redefining the standard lens in SIGMA's DG DN lineup (DG = full-frame, DN = mirrorless-exclusive), the 50mm F1.4 DG DN | Art expands the impressive line of fast F1.4 aperture primes with professional-level quality that the Art line is renowned for. While further improving optical performance from the 50mm F1.4 DG HSM | Art, the new SIGMA 50mm F1.4 DG DN | Art achieves the ideal balance of the size, weight, and autofocus performance. Designed for full-frame mirrorless cameras, this lens features outstanding edge-to-edge imaging performance with a completely new optical formula optimized for the short flange distance of mirrorless systems. Sagittal coma flare has been thoroughly improved, resulting in beautiful, rounded star images and a clean bokeh effect. Featuring the new HLA autofocus driver (High-response Linear Actuator) first introduced in the 60-600mm DG DN OS | Sports lens, the 50mm F1.4 DG DN | Art achieves swift and silent autofocus, perfect for both still and video capture. With a dust- and splash-resistant build, a manual aperture ring with click and lock switches, an AFL button, and eleven rounded aperture blades for stunning bokeh rendering, this lens is an exceptional choice for all types of photography and video work, in the studio or on location. The SIGMA 50mm F1.4 DG DN | Art will be available for Sony E-mount and L-Mount cameras at Authorized US Dealers for $849 in late February 2023. Learn more about the SIGMA 50mm F1.4 DG DN | Art lens: https://www.sigmaphoto.com/50mm-f1-4-dg-dn-a Exclusively designed for full-frame mirrorless cameras A | Art SIGMA 50mm F1.4 DG DN The new standard for artistic expression. The "Art F1.4" standard with uncompromising optical performance High-speed AF for nimble and comfortable shooting High performance, yet slim and compact Full range of functions and high build quality Supplied accessories: Case, Petal Type Hood with lock (LH782-02), Front Cap (LCF-72mm III), Rear Cap (LCR II) Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. The highest level of expressive performance, high-speed AF, and compactness―all combined in perfection. The new standard for "Art F1.4" large-aperture standard prime. Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined from the very beginning what is truly important in a standard lens used in a wide range of shooting situations. By incorporating all the latest technologies, this lens has achieved a high degree of compatibility between the optimum size and high-speed AF required for today's mirrorless systems, while maintaining the highest-class optical performance. In addition to the brightness of the large F1.4 aperture and the large, beautiful bokeh effect, various aberrations have been optimally balanced in pursuit of uniform and balanced image quality throughout the entire image range, from the center to the edges of the frame. The result is the new "Art F1.4 50mm," a lens that is truly all-around capable in terms of expressive performance, maneuverability, and usability, and is designed to help photographers create their best work. Introducing the 50mm F1.4 DG DN | Art, SIGMA's ideal "standard" lens. [Key Features] 1. The "Art F1.4" standard with uncompromising optical performance Based on the latest optical design technology, the lens incorporates 14 elements in 11 groups, with 3 aspherical lenses and 1 SLD glass element. The lens effectively suppresses various aberrations such as astigmatism and field curvature, which cannot be corrected in-camera. Despite the large aperture of F1.4, the image performance on the periphery of the image has been optimized, and sagittal coma flare has been minimized to the extent that the lens can withstand even challenging star and night scenes, with demanding severe point light source imaging, from wide open. In addition to clear image quality with no color blur throughout the entire image circle, the large, natural bokeh beauty of F1.4 can be fully utilized in photography. 2. High-speed AF for nimble and comfortable shooting The SIGMA 50mm F1.4 DG DN | Art is the first in the Art line exclusively designed for full-frame mirrorless cameras to adopt the “HLA” linear motor (High-response Linear Actuator). In addition, by using a single double-sided aspheric lens as the focus element, the lens offers fast and quiet focusing and high tracking performance despite its large aperture. With a maximum aperture of 1.4 and a high-performance AF system, the lens can be used in a variety of situations, including shooting in dark places, shooting moving subjects, snapshots, and even video. 3. High performance, yet slim and compact The development of the SIGMA 50mm F1.4 DG DN | Art was focused on slimming down the lens barrel by reducing the weight of a focus lens and optimizing the lens unit layout, to pursue the "optimum size" for mirrorless systems without compromising the "maximum emphasis on optical performance" concept of SIGMA’s Art line. This lens has succeeded in achieving both top-class performance, and the size required for a light and mobile photographic tool. 4. Full range of functions and high build quality The lens barrel is equipped with a Focus Mode switch, an Aperture ring click switch to turn the click on and off, an Aperture ring lock switch to prevent unintended operation, and an AFL button to assign any function from the camera. These features are designed for intuitive operation during shooting. The lens is equipped with a dust and splash resistant structure, and the front element of the lens is applied with a water and oil repellent coating, making it suitable for a wide range of shooting environments. The lens is compact, lightweight, and easy to use, while at the same time ensuring high build quality assured by the Aizu factory's reliable processing technology of "Made in Japan". DG DN "Art F1.4" series lineup includes 5 lenses from 20mm to 85mm [Additional Features] Lens construction: 14 elements in 11 groups (1 SLD and 3 aspherical lenses) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Support for DMF, AF + MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) AFL button Only on compatible cameras. Available functions may vary depending on the camera used. Focus Mode switch Support for switching between linear and non-linear focus ring settings (L-Mount only) Aperture ring Aperture ring click switch Aperture ring lock switch Dust and Splash Resistant Structure Petal Type Hood with lock (LH782-02) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [Key Specifications] The figures below are for the L-Mount version: Lens Construction: 11 groups, 14 elements (1 SLD, 3 aspherical) Angle of view: 46.8° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 45cm / 17.8 in. Maximum magnification ratio: 1:6.8 Filter size: 72mm Dimensions (Max. Diam. x Length): 78.2 x 109.5mm / 3.1 x 4.3 in. Weight: 670g / 23.6 oz. [Product Barcode] L-Mount: 0085126 315696 Sony E-mount: 0085126 315658 [Accessories: Supplied] Product Name / Barcode Petal Type Hood with Lock LH782-02: 0085126 940409 Front Cap LCF-72 III: 0085126 929633 Rear Cap LCR II: (for L-Mount) 0085126 937256 Rear Cap LCR II: (for Sony E-mount) 0085126 929879 [Accessories: Optional] Product Name / Barcode SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR CERAMIC PROTECTOR 72mm: 0085126 931810 SIGMA WR PROTECTOR 72mm: 0085126 930950 SIGMA PROTECTOR 72mm: 0085126 931087 SIGMA WR UV FILTER 72mm: 0085126 930691 SIGMA WR CIRCULAR PL FILTER 72mm: 0085126 930820 [Contact] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/a023_50_14/ About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media! SIGMA Photo: Facebook, Twitter and Instagram SIGMA Cine: Facebook, Twitter and Instagram Contact Details Jack Howard SIGMA Corporation of America +1 631-201-7381 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

February 07, 2023 07:30 AM Eastern Standard Time

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