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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Covid Testing the Right Way and How to Avoid Scams

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZyvwNXn2NSo Testing for Covid-19 is now a daily part of many of our lives. Testing to go to work, school, travel, concerts, and most importantly, to stay healthy. But not all tests or testing centers are created equally. There are still many unanswered questions we have on the best ways to stay safe and healthy. With so much uncertainty its time to turn to an expert for insights and information on how to do covid testing the right way and avoid scams. On February 16 th Dr Emily Volk, President of the College of American Pathologists conducted a nationwide media tour. Topics that Dr Volk discussed included: What people need to know to administer an at home test properly Why it’s important that any collection center or laboratory doing COVID testing is accredited, adhering to the very highest standards Are rapid antigen tests more accurate than PCR tests and when to get one or the other Questions we should be asking medical professionals For more information, visit newsroom.cap.org About the College of American Pathologists: As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 01:26 PM Eastern Standard Time

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Fastest, Cheapest DeFi Trades with No Front Running Now Possible via Telos

Telos Foundation

The Telos Blockchain’s (ticker: Tlos) recently launched non-Ethereum Fork Virtual Machine ( tEVM ) has already become home to multiple decentralized exchanges, Zappy being the latest. Running on the full layer 1 power of the Telos Blockchain, every single one of these DeFi platforms are more robust than ever. Telos provides DeFi platforms with a utopian trading environment in which traders gain access to the cheapest and fastest trades by many multiples. Here is video proof of Telos having the cheapest and fastest trades. Telos vs Fantom Telos vs Avalanche vs Binance Smart Chain vs Ethereum * Sub-Dollar trades can be profitable via DeFi on the tEVM. “Uniquely, the tEVM has instant transactions with fixed nano-sized gas fees that do not move linearly with the Tlos coin price. This uniqueness makes the tEVM consistently sustainable for DeFi traders of all sizes.” Justin Giudici, Acting CEO at Telos Foundation. By default, the tEVM also fully protects traders from any Front Running or Miner Extracted Value (Mev). Potentially saving DeFi traders billions of dollars. Unfortunately, even to this day, not enough traders understand that without their knowledge or consent, these two unethical practices are commonly separating them from their potential profits. These are highly unethical practices, and they are plaguing all of DeFi. With that noted, it should echo that DeFi trades are 100% insulated from any Front Running or Mev on Telos. Telos tEVM was built from the ground up. Not just forking off the Ethereum source code and the tEVM compiles with the same outcomes using its own source code and layer 1 mainnet. One of the huge benefits of Telos is that unlike Ethereum, the mempool cannot be reorganized in any way. The Telos protocol is strictly a first in first out design. This concept along with strict governance and half second blocktimes makes Front Running impossible on the Telos Network. In fact, Defi without Front Running / MEV only exists on Telos. Defi and NFT traders would benefit by understanding that the entire Ethereum network, its layer 2s, and all the Ethereum forks are literally plagued by Front Running / Mev. Whales, Institutions and large trades in general are all highly targeted on these other networks. Arbitrage and Speed Advantage Telos has half a second blocktimes and is the fastest 3rd generation layer 1 blockchain with an EVM, by many multiples. These ludicrous speeds along with Telos’ massive capacity (hundreds of millions per day) makes transactions on Telos simply instant. Having access to instant transactions in a landscape in which other platforms coexist that are making transactions 50+ times slower creates a lot of opportunity for savvy traders. With Telos, a savvy trader could easily make multiple trades before a single trade is ever made via another EVM network. This speed advantage allows traders to simply enter or exit out of a position before other traders using other networks. A trader can also take advantage of cross platform and cross Dex price differences via arbitrage. In DeFi, faster is simply a massive advantage and not getting targeted in a mempool for miners' tax / front running should be the industry standard. Why would any trader want to be the victim of Front Running? They wouldn’t! Insulate from Front Running and obtain the fastest, cheapest DeFi trades simply by selecting the Telos EVM as your Network. About Telos Telos is a 3rd generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts, providing full EVM/Solidity support as well as a fee-less native smart contract layer upon which the EVM is built. Telos performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, decentralization and end-user fairness. The network can sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals on a first-in-first-out basis (eliminating frontrunning on the network), offers a fee-less native and low per transaction cost EVM (<$0.10), and a fully decentralized block producer network. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

February 22, 2022 10:20 AM Eastern Standard Time

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35-Year Printing Business SprintPrint Converts to Minuteman Press Franchise in Madison, Wisconsin

Minuteman Press International Inc

For 35 years, Phil Van Kampen and his wife Liz built their family-owned independent printing business SprintPrint into a multimillion dollar company by doing what they’ve always done for their customers. “We make printing easy,” says Phil. With the business doing well and retirement on the horizon, Phil has decided to sell the business to the Kenney family: Chrispin, Lynn, and their son CJ. Moving forward, SprintPrint will be rebranded as Minuteman Press in Madison as part of the Minuteman Press Conversion Program. The business will remain at their location at 2790 South Fish Hatchery Road. The Kenney family also owns a Minuteman Press franchise in Waunakee, which they have owned since 2013. Selling the Business As Phil approached retirement and was looking to sell the business, he wanted to make sure that there would be minimal disruption for both his clients and his employees that helped make SprintPrint a success. Phil says, “We had 12 employees, with at least half of them being with us for over 20 years. I wanted to make sure they were taken care of even after I sold the business.” Phil continues, “Originally, we were approached by another company but all they wanted was to buy our customer list. We were also contacted by a business broker and found that their commission rate was expensive. They also seemed to have no sense of urgency as if we wouldn’t be a priority, and so we decided not to go forward with them.” Eventually, Phil found the right partner to sell his business in Minuteman Press International. Phil explains, “After we decided not to use the business broker, Liz came home with a flyer from Minuteman Press that we received in the mail. I called Steve Szymanski, who is the Midwest Regional VP, and we talked for over an hour. I simply trusted him, liked what he had to say, and so we moved forward.” “The Minuteman Press Conversion Program was exactly what we needed to sell our business. There was no charge, no commission, and no broker fees. I also liked the fact that Minuteman Press would aid the new owner in running the business, and that I could retire without worrying about my customers and employees. In fact, my wife Liz is staying on to work with them because she isn’t ready to retire and loves her job. Steve Szymanski helped coordinate the sale and made it work, and it has been an easy transition for all involved.” -Phil Van Kampen, Retired Owner, SprintPrint, Madison, Wisconsin Meet the New Owners Lynn Kenney is the majority owner of the newly acquired business that is being rebranded as Minuteman Press in Madison. Lynn shares, “For the last 17 years, I’ve been working for the post office as a rural carrier. I also have a background in accounting and payroll in my early career working at Excalibur in Las Vegas.” For the Kenney family, the acquisition of SprintPrint simply made sense. Lynn explains, “My husband, Chrispin, was interested in expanding our current business while also building the business with our son CJ. We look forward to offering the same quality and experience customers have relied on in the past. In addition, we will be offering expanded products and services to existing and future customers.” “I believe good communication, accountability, education, and execution are the keys to running a successful family business. After 9 years of building our first location, we are looking forward to building another successful Minuteman Press franchise with our son CJ and creating great relationships in the Madison community.” -Lynn Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin CJ Kenney graduated from University of Wisconsin-Madison in December 2021 with a degree in Communication Arts. After graduating, CJ knew that he wanted to take the next step forward with the family business. “I’ve been working with my parents at their center in Waunakee for eight years, since I was in high school. I did whatever they needed me to do. I ran deliveries, I helped with in-house apparel and production, and I loved going to BNI meetings and customer calls with my dad.” CJ continues, “I love talking to people, and I learned a lot from my dad. It always seems like he knows what to say and how to build relationships. I love this business because we can meet so many people that become friends in addition to working with them as clients. I just felt like this was the right track to take for my career and for the family business.” “With SprintPrint, we saw some tremendous expanding points for our business. Phil and Liz built a fantastic business over 35 years that will help us grow our in-house wide format printing services for the production of banners, signs, and posters. They also have a fantastic staff and clients I am excited to work with them as we begin this new chapter as Minuteman Press in Madison.” -CJ Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin History of the Business Before opening SprintPrint in 1987, Phil worked for another large printing chain based in Madison for 10 years. He says, “I decided to leave and start my own business. I knew what I wanted to do, and I decided I wanted to work for myself. We started the business and I made sure we differentiated ourselves as a quick printer focused on B2B clients rather than walk-ins.” Like many other business owners, Phil grew SprintPrint by building long-term relationships and becoming the face of the business. He also provided products that made sense and helped him stand out. Phil says, “One thing that set us apart early on is that we got into the mailing side of the business, invested in the equipment and the expertise, and became a one-stop source for in-house printing and direct mail.” After six years in business, SprintPrint moved to a 6,000 sq. ft. facility, then added onto the facility in 1997. “This is the same location at 2790 South Fish Hatchery Road that Minuteman Press is taking over, which I am very excited about because it makes for an even easier transition.” Over the past ten years, SprintPrint has continued to evolve and grow. “The biggest change over the past decade was getting into large format printing, which has been a huge benefit to our clients. During the pandemic, we experienced growth in large format, and direct mail held steady. We always try to make printing easy, and the past few years have been no different.” During the pandemic, SprintPrint continued to operate as an essential business and meet the needs of their clients. Phil says, “We have many long-term customers for 30 years or more with well-established businesses. They were able to weather the storm and continue marketing, and we were there to help them adapt and pivot as needed.” Retirement and Advice for Others Now that the sale is complete, Phil is looking forward to his well-earned retirement. “I’ve taken up woodworking as a hobby, and it is very relaxing to be able to enjoy each day.” Phil summarizes his experience with Minuteman Press and shares his advice for others who are looking to sell their printing business: “As owners of SprintPrint, my wife Liz and I had decided in the last year that, after 35 years, it was time to sell our business. It was of utmost importance that our employees were taken care of – we were looking for someone who would run the business in place and retain our staff. We originally explored selling it ourselves or working with a broker, which was not working out for various reasons. We then contacted Steve Szymanski, Regional Vice President of Minuteman Press International, to explore our options with their firm. We found their system to be very attractive as there was no cost to us to market our company for sale, and we could exit the business entirely upon sale. Minuteman Press was able to find a buyer that was the best fit for how we wanted to leave the industry. We could not be more pleased with the whole process. We would highly recommend working with them to any print shop owner looking to sell their business.” Learn more about Minuteman Press in Madison, WI by visiting their website: https://minuteman.com/us/locations/wi/fitchburg. For more information on how to sell your printing business through Minuteman Press International’s Conversion Program, call 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 22, 2022 10:00 AM Eastern Standard Time

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Unifriends Announces NFT Drop for New Play-to-Earn Blockchain Gaming Ecosystem

JMRConnect: Shaping Influence° PR

Initial Whitelist Minting of 3D NFTs for 10,000 one-of-a-kind, unique generative unicorns with varying traits and rarity; 100 percent of secondary sales will go back to the community treasury and liquidity pool Unifriends ( www.unifriends.io ), the new 3D NFT, player-first gaming ecosystem featuring 10,000 unique generative unicorns with 170 varying traits, today announced both its whitelist and public mint Airdrops. 100 percent of secondary sales will go back to the community treasury and liquidity pool. WHITELIST MINT DETAILS: WHEN: February 18, 2022, at 12:00 PM ET MINTS: 0.069420 ETH OFFICIAL WEBSITE: https://unifriends.io/ PUBLIC MINT DETAILS: WHEN: February 19, 2022 MINTS: 0.1337 ETH DISCORD Join our DISCORD community now! Learn more and reserve your spot: Twitter - https://twitter.com/UnifriendsNFT Instagram - https://www.instagram.com/unifriends.nft/ OpenSea - https://opensea.io/collection/unifriends-nft-official The Unifriends Utility token, UNIVRS, will be deployed on Polygon chain for gaming contracts, ensuring hyper-fast experience while eliminating gas fees. Hodlers will be able to earn the UNIVRS utility tokens in mini games embedded within the NFTs. Only owners of the specific token will be able to earn UNIVRS token. Unifriends will launch three unique mini games in which coin hodlers can acquire play-and-earn tokens. Each token is embedded directly with Unifriends’ NFTs as a dApp; only owners can connect their wallets and earn UNIFRN tokens. The more rare, legendary Unifriends coins will have a higher percentage chance relative to the total supply allocated to the gaming contract. 10 legendary Unifriends’ NFTs will have special in-game capabilities. UNIFRN governance tokens will be airdropped to hodlers and developers to democratize decisions in a DAO structure. Unifriend hodlers will be distributed a baseline set of UNIFRN governance tokens, but individuals will be able to buy UNIFRN on an established DEX post drop. On-chain metadata determines whether your unicorn is speedy, strong, or intelligent. Properties are dynamically derived using pseudo-randomization methods upon minting. In addition to having a flag set-up at the contract level to allow it to Unifriends activity on OpenSea, we will also process image reveals progressively based and update the image base URI at the contract level ~3-7 days per batch of mints New immersive, browser-based games will be deployed throughout 2022. Players will be able to participate in future drops and buy new items and upgrading NFT using UNIFRN/UNIVRS tokens. ABOUT UNIFRIENDS Unifriends is a 3D NFT project featuring 10,000 completely unique generative unicorns with varying traits and rarity. Unifriends will have a governance token UNIFRN to democratize decisions in a DAO structure. The UNIFRN governance token will be airdropped to holders and developers of the project for governance. A utility token UNIVRS will be deployed on Polygon chain for the Unifriend gaming contracts. The UNIVRS token will be earnable within our browser based mini-games platform. Visit www.unifriends.io to join the NFT revolution! Contact Details Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net

February 18, 2022 02:33 PM Eastern Standard Time

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Brush Up on Oral Health: Technology For Your Mouth Leading To Healthy, Confident Smiles

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UIgoM06hR04 How do you get that ‘fresh from the dentist’ clean feeling on the 360+ days you’re not at the dentist? You turn to a revolutionary kit that integrates advanced technology to deliver brighter, whiter smiles and cleaner, healthier teeth. The result is that consumers look and feel their best and enjoy greater confidence as they go about their day. Built by dental professionals, izzoTM was developed by fourth-generation family-owned Premier Dental, a global developer and manufacturer of dental and medical products that has been in business for 100+ years, with a presence in 76 countries. Julie Charlestein, the President and CEO of Premier Dental, conducted a nationwide media tour to discuss the launch of izzo TM, an innovative new direct to consumer initiative designed to elevate at-home oral care. While brushing your teeth regularly is certainly important, izzo TM is the first and only 4-in-1 oral care system that goes significantly beyond just the typical toothbrush to give your teeth a whole new level of clean. izzo is technology for your mouth leading to healthy, confident smiles. izzo not only helps you brush effectively, it helps you polish to remove surface stains for a brighter, whiter smile; scale to remove plaque and debris between teeth; and sanitize your brush to ensure it’s germ-free for your next use. Best of all, it gives you that ‘fresh from the dentist’ clean feeling and a healthy confidence to look and feel your best. The revolutionary izzo system is currently available online for purchase at www.izzosmile.com for $129.95. For more information or to read first-hand product reviews, please visit www.izzosmile.com. About izzo TM izzo TM is the revolutionary 4-in-1 home oral care system that helps consumers look and feel their best through healthier, whiter smiles. izzo includes a toothbrush, polishing system (polisher & enamel polishing paste), scaler and sanitizer. Made in partnership with Premier ® Dental Products Company, a 4th generation, family-run business established in 1913, izzo reflects the knowledge of over 100 years in developing professional-grade oral care products. This differentiated product introduces innovative in-home dental care directly to consumers through an easy-to-use kit and a convenient Subscribe & Save program. For more information, please visit www.izzosmile.com. About Premier Dental ® Products Company Premier Dental ® is a global privately-held business dedicated to delivering inspired solutions for daily dentistry. Dental professionals have turned to Premier for over 100 years as a leader in bringing innovative products to market that improve their daily procedures, practices and patient outcomes. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 18, 2022 01:54 PM Eastern Standard Time

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Rebuilding Together and Lowe’s Provide Critical Repairs to Historic Los Angeles Homes

YourUpdateTV

Nonprofit Rebuilding Together partnered with Lowe’s, the Official Home Improvement Sponsor of the NFL, to provide essential home repairs for community residents in Los Angeles neighborhoods including View Park, just outside SoFi Stadium, during the annual Kickoff to Rebuild event. A video accompanying this release is available at: https://youtu.be/GYbiDDQwtmY Kickoff to Rebuild, a Super Bowl-sanctioned event presented by Lowe’s, directly benefits 16 families in Los Angeles through home repairs, including roof replacements, bathroom upgrades, kitchen installations, landscaping, window repairs and fresh paint. The families include a senior struggling with mobility, a veteran on dialysis and a retired healthcare provider. Volunteers and local contractors completed the home repairs following COVID-19 safety guidelines provided by the Centers for Disease Control and Prevention. Additionally, Robert Woods, a Lowe’s Home Team member and wide receiver for the Los Angeles Rams, participated in the event. “At Rebuilding Together, our mission is to assist people with disabilities and low-income seniors in rehabilitating or modifying their homes,” said Zeeda Daniele, executive director of Rebuilding Together of the City of Angels. “Through Kickoff to Rebuild, volunteers, contractors and sponsors help make homes in our community safer and more accessible.” Rebuilding Together will also repair the headquarters of the Consolidated Board of Realtists, a local organization founded in 1949 that strives for democracy in housing by opening doors for Black professionals and consumers in real estate. The Board is part of the National Association of Real Estate Brokers (NAREB), which in 1963 secured the passage of the nation’s first state-level fair housing legislation in California. “Through our Kickoff to Rebuild events held during the past 27 Super Bowls, we’ve repaired more than 158 homes, engaged 5,000 volunteers and invested more than $5 million in communities nationwide,” said Caroline Blakely, president and CEO of Rebuilding Together. “This year, we are honored to continue preserving affordable homeownership and revitalizing communities in the Los Angeles area by providing critical home repairs at no cost to homeowners in need.” The work occurred in neighborhoods within a five-mile radius of the University of Southern California, including Baldwin Hills, Chesterfield Square, Crenshaw, View Park, Jefferson Park, West Adams, Wilshire Center, Koreatown, South Los Angeles and the western section of downtown Los Angeles. Despite years of investments into the university and public venues, these neighborhoods still face challenges including persistent generational poverty, substandard and obsolescent housing and low-paying jobs. “The houses we repaired during Kickoff to Rebuild are more than structures that can help build generational wealth, they are part of the community’s history and identity,” said Cesar Martinez, Lowe’s regional vice president. “We have proudly partnered with Rebuilding Together since 2007 and are humbled to provide our expertise in home repairs to help homeowners stay in their homes and safely age in place.” Kickoff to Rebuild is made possible by Lowe’s and Omaze. For additional information about Kickoff to Rebuild, visit rebuildingtogether.org/ktr. For more about Rebuilding Together City of Angels, visit https://rebuildingla.org/. About Rebuilding Together: Rebuilding Together is a leading national nonprofit organization with a mission to repair the homes of people in need and revitalize our communities. Each year Rebuilding Together affiliates complete about 10,000 rebuild projects. Learn more and get involved at rebuildingtogether.org. About Rebuilding Together City of Angeles: Rebuilding Together Of the City of Angels (RTCOA), located in Los Angeles, California, is a 501C3 nonprofit organization established on August 31, 2020, as an affiliate of Rebuilding Together Inc., headquartered in Washington DC. About Kickoff to Rebuild: Kickoff to Rebuild is an annual Super Bowl-sanctioned event hosted by Rebuilding Together. For the past 26 years, Rebuilding Together has partnered with the NFL in Super Bowl cities across the country, rebuilding houses and bringing together neighborhoods. Together, we have repaired more than 150 homes and engaged 5,000 volunteers during these Super Bowl events. About Lowe’s in the Community: As a FORTUNE ® 50 home improvement company, Lowe’s is committed to creating safe, affordable housing and helping to develop the next generation of skilled trade experts through nonprofit partnerships. Across every community we serve, Lowe’s associates donate their time and expertise through the Lowe’s Heroes volunteer program. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 17, 2022 04:55 PM Eastern Standard Time

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Spiceology and Hell's Kitchen Team Up To Bring Competition-Worthy Flavor To Homes Everywhere

Spiceology

Spiceology, leading spice and flavor company, today announced a collaboration and new product line with Hell’s Kitchen, the popular cooking competition show. Each blend created by Spiceology and Hell’s Kitchen captures the essence of some of the show’s most viral moments and some of its most well-known dishes: Sir Wellington ($9.99) - Based on Hell’s Kitchen’s most famous dish, Beef Wellington, this blend boasts flavors of mustard, mushroom and shallot, with an earthy horseradish linger balanced by worcestershire, rosemary and thyme. Try it on beef, chicken, eggs, tofu, brussels sprouts, asparagus, mushrooms, potatoes, and in sauces and gravies. Where’s the Lamb Sauce?! ($9.99) - “Source” or Sauce, named after one of the most meme-able moments and quotes from Hell’s Kitchen, this herbaceous blend is filled with mint, tarragon, chives, rosemary, oregano, marjoram and parsley, and finished with a sweet balsamic powder and molasses. Try it on lamb, chicken, white fish, pork, wild game, tofu, roasted root veggies, green beans, asparagus, eggs, salad dressing, rice, and couscous. Vampire Killer ($9.99) - Made for, but not limited to risotto (one of the chef-slaying dishes on the show), this blend is a delicious mixture of garlic and parmesan, with a hint of umami from mushroom powder. Try it on risotto, pasta, eggs, popcorn, roasted vegetables like tomatoes, eggplant, asparagus, root veggies, and potatoes, kale chips, salad dressings, infused olive oil, and garlic bread. Smashing Salmon ($9.99) - What happens in Hell’s Kitchen when the salmon is undercooked? It gets smashed! This blend turns a notorious negative on the show into a palate-pleasing positive with its acidic miso flavor and strong umami from soy and shitake mushroom, as well as hints of lemon and ginger for a kick. Try it on seafood, chicken, pork, tofu, roasted vegetables, peas, string beans, eggs, fried rice, popcorn, noodles, soups and ramen. Under the Sea ($9.99) - Perfectly cooked scallops can be hit or miss on the show. But, this sweet and spicy blend pairs perfectly with scallops with flavors like maple and Korean chile flakes. Try it on white fish, scallops, tofu, chicken, pork, squash, glazed carrots, asparagus, corn, rice bowls, as a pizza topper, and in noodles. “The core of Hell’s Kitchen is creating amazing food, and whether you’re a die-hard fan of the show or want to experiment with incredible flavor shortcuts, these diverse blends bring deliciousness to dishes,” said Chef Tony Reed, Senior Director of Innovation and Partnerships. “These blends bring chef-driven flavors into the kitchen and celebrate the dedication and talent of chefs everywhere” For more information on the partnership and the blends, visit www.Spiceology.com/collaborations/hells-kitchen. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing spice company in America and is on a mission to bring the magic back to spices, the world’s first currency. The chef-owned and operated, one-stop spice shop develops innovative blends and offers over 400 ingredients that are ground fresh in small-batches and shipped fresh to consumers and chefs. Spiceology’s “experiment with flavor” ethos is not only embraced through excellent ingredients and unique combinations, but also through responsible business practices designed to create a better world with diversity, equity and inclusion at the heart of the workforce. Spiceology products can be found on spiceology.com, in specialty retailers and grocers, in restaurants around the US, and as far away as Australia and Dubai. Visit spiceology.com for more information or to place an order, or follow Spiceology on Facebook and Instagram. For recipe inspiration, visit here. ABOUT HELL’S KITCHEN Each season of HELL’S KITCHEN welcomes a new batch of ambitious chefs who will brave an intense culinary academy. Competitors face a series of grueling challenges to prove they possess the right combination of ingredients to win a life-changing grand prize. As the competition progresses, the number of contestants is whittled down until only two chefs are left to compete for the ultimate prize, a Head Chef position at a premier restaurant, and fulfill their dreams of working in the culinary industry as the winner of HELL’S KITCHEN. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

February 16, 2022 08:00 AM Eastern Standard Time

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HowToBet Leads the Way in NFL Handicapping

HowToBet.com

Have you learned about How to Bet yet? If you have not, you missed out on what might have been the greatest sports handicapping run in National Football League history. All season, Daryl Fein and Sean “The Genius” Miller picked NFL games, totals, and prop bets for sports bettors all over America and the world, with views coming in from countries across the globe. Much of that has to do with the hot streaks the dynamic duo were on for much of the football season. The Los Angeles Rams became the second team in a row to win a Super Bowl in their home stadium, a feat which had never happened until Tampa Bay accomplished it in 2021. But the Rams were not the only winners on Sunday: if you watched the How to Bet Super Bowl podcasts leading up to the big game, you might have come away with a lot more cash than you had prior to kickoff. How to Bet podcast co-hosts each hit some big plays on the Super Bowl, with Fein picking the Bengals on the +4.5 spread line and hitting some prop plays. Miller bet the Rams down to -2.5 and took them in a parlay with the under 48.5, cashing in that, and also pegged Cooper Kupp as the MVP at +700 odds, had Aaron Donald to record a sack, and Kupp to score a TD. Not a bad day at the office. “I thought maybe Aaron Donald should have won the MVP, but I will take the money,” Miller said. “Kupp was unplayable down the stretch, and was the reason they came back from seven down there. But while we did so well with pre-game picks, I did really well with the live betting. “I took the Rams when they were down 20-13 at -2.5, which returned a decent amount of cash. I think with the way betting is going now, that might be the best way to win plus-money wagers. I do that a lot on soccer games, because you can feel the momentum of games shifting sometimes when you are watching a game. It is the same with NCAA College Basketball: there are some opportunities to make a lot of money on games like that, where you are going to be getting +150, +200, or even higher odds.” It is interesting that Miller spoke about college basketball and soccer, because there is some breaking news for the How to Bet podcast, as it pivots away from NFL for the next six months: from football to futbal, as it is. If you missed out on the NFL season of How to Bet, do not fret: the show is expanding now that Super Bowl LVI is done and dusted, as the sports betting landscape continues to grow by the day, week, month, and year. Fein and Miller will be branching out, covering March Madness, the Premier League, UEFA Champions League, and many other European football leagues, as well as Major League Baseball, NBA, and NHL. “For me, it is a dream,” Miller said. “Anyone that has watched the show, or followed me on Twitter ( @TheProdigalSean ) knows I am a huge soccer fan. This is my favorite time of year, with UEFA Champions League matches during the week, Premier League–and all the other domestic leagues around Europe–on the weekend, and there is even MLS at night. If you are a bettor, there are so many opportunities to win money on soccer, just because there are so many games. It is very much like NCAA Basketball, with so many games every day, except it is year-round. “Speaking of college hoops, we are getting ready for March Madness, and that should be a crazy time for bettors, with all the games to play. Daryl and I are so excited to continue making picks for people in the coming weeks, and showcase our wealth of knowledge in other sports.” So make sure you stay tuned to the How to Bet YouTube channel in the coming weeks, for more videos, and stories, as the sports betting pivots from NFL to everything else. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

February 16, 2022 07:45 AM Eastern Standard Time

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