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4GLOBAL using new trial to hone AI and machine learning techniques

4GLOBAL PLC

4GLOBAL PLC (AIM:4GBL) chief development officer Utku Toprakseven speaks to Thomas Warner from Proactive London after the UK-based data, services and software company announced it is embarking on a Trial within Places Leisure to understand more about how its technology can help generate actionable insights for health and fitness operators. The partnership aims to harness artificial intelligence (AI) and machine learning to analyse participation data from the physical activity sector. The data-driven approach will enable predictive analysis to enhance business decisions, improve customer experiences, and target key business objectives like higher retention and acquisition rates. The initiative also seeks to re-energise gym members, understanding their motivations and providing tailored interventions to keep them active. While benefiting gym-goers and facility operators, this collaboration also aligns with 4GLOBAL's objective of transforming data into actionable insights. Toprakseven also hinted at future innovations, emphasising AI, machine learning, and a focus on the ESG agenda in the company's R&D efforts. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 22, 2023 09:23 AM Eastern Daylight Time

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TECH SOLUTIONS FOR BUSY FAMILIES & CONNECTED PARENTS

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

September 22, 2023 06:00 AM Eastern Daylight Time

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Twang Expands to 3,500 Walmart Locations

Twang Partners LLC

Twang, a purveyor of Mexican-inspired food- and beverage-enhancing products, is excited to announce the expansion of its retail presence in 3,500 Walmart locations across the United States with its signature lemon and lime beer salts. This expansion into more Walmart stores is significant to the San Antonio-based brand’s growing national presence. Twang has already made its way onto grocery, liquor, and convenience store shelves throughout many parts of the country, with heavy emphasis in the Southwest. This expansion makes Twang beer salt easier to find in all states, including some that might not be yet familiar with the product and the beer salt ritual. The expansion is timely as existing and potential future consumers celebrate Hispanic Heritage Month alongside the founding Treviño family, who made their way to San Antonio six generations ago. Twang is excited to share this long-standing Mexican tradition with the rest of the country, as the salts go best with Mexican beers and domestic lagers. Twang Beer Salts have made “dressing your beer” a common practice throughout the Lone Star State. Although people in Mexico already add salt and lime to beers, Twang is the originator of “citrus-flavored” beer salts. The salts are sprinkled onto the neck of beer bottles, the rim of beer glasses, and the tops of cans, thus enhancing the beer-drinking experience by adding a tangy, savory twist to each sip. Twang’s Beer Salts are composed of only five naturally derived ingredients, making them a clean addition to your bar cart. Are you new to dressing your beer? It's easy; learn how to do it here. Each beer salt bottle shaker retails between $1.99-$2.49. To learn more about Twang, visit the website here. In 1986, Twang Founder Roger Treviño Sr. left his career after experiencing an epiphany while on a business trip in Mexico. Visiting a Mexican street vendor selling citrus salt, he was reminded of his childhood in San Antonio, with its abundance of Latino flavors. He returned home inspired to create a variety of flavored salts to share with friends and family. Launching the Twang business out of his family garage and together with the Treviño children to help, his first product (and claim to fame) was Twang Beer Salt, an integral product in the Southern trend of “dressing” beers and other libations. From these humble beginnings, the Treviños have since expanded Twang product lines into flavored salt for food, cocktail rimmer blends, michelada mix, and more to come! Contact Details Madison Baber +1 210-213-2426 madison@rprfirm.com Company Website https://www.twang.com/

September 21, 2023 04:23 PM Central Daylight Time

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Hammer & Nails Announces New VIP Membership Service, Redefining Men's Grooming with Unparalleled Luxury

Hammer and Nail

Hammer & Nails, the distinguished luxury grooming destination for men, is proud to announce the addition of the Club Luxe Experience to its esteemed membership offerings. This new membership experience sets a new standard in men's grooming, offering exclusive services that exemplify luxury, relaxation, and rejuvenation. Club Luxe Experience Highlights: Unlimited Monthly Services: Club Luxe members gain unlimited access to a comprehensive array of grooming services, including premium haircuts, beard grooming, face treatments, hand & foot grooming, and a new 24K experience, that has made Hammer & Nails an industry leader. Complimentary Guest Pass: Each Club Luxe member will be given a complimentary guest pass to share the unparalleled Hammer & Nails experience with a friend or loved one. Complimentary Beverage: Elevating the experience further, members can indulge in a complimentary beverage, ranging from beer to whiskey to bourbon, as they unwind and embrace the luxurious ambiance. The 24K Experience: Indulge in the exquisite 24K Experiences, where luxury meets grooming perfection. Lavish your hands with the French lavender and 24K Hand Care, featuring a relaxing hot stone and cooling CBD massage, nail care, hydrating sugar scrub, paraffin treatment, and oil-infused steamed towels. The Luxe 24K Foot Care Experience presents a 60-minute premier service for your feet with tension-relieving foot and calf hot stone massages enriched by a rich paraffin treatment and callus resurfacing. The 24K Luxe cut Experience elevates traditional haircuts to artistry, offering bespoke finishing touches such as a straight razor outline, aftershave neck massage, and a rejuvenating 24K gold face mask. Lavender-infused steamed towels and a CBD-infused scalp massage complete this opulent haircut encounter, leaving you refreshed and radiant. “We are thrilled to introduce the Club Luxe Experience, our answer to the increasing customer demand for an upper-echelon service tier, to our valued members,” says Aaron Meyers, President and CEO of Hammer & Nails. “This addition underscores our commitment to delivering an unmatched grooming journey and showcases our dedication to finding innovative solutions. Here, luxury, relaxation, and attention to detail create an oasis of self-care and indulgence.” Commitment to Quality: Hammer & Nails remains committed to the highest standards of quality and wellness. All services provided exclusively use high-quality, non-toxic products. Join the Club Luxe Experience: Elevate grooming to a level of unprecedented luxury by becoming a member of Hammer & Nails' Club Luxe Experience. Those interested in embracing this new dimension of indulgence can visit https://hammerandnailsgrooming.com/join-the-club/ for more information. Hammer & Nails is a distinguished grooming destination dedicated to providing men with an exceptional grooming experience in an upscale environment. With a focus on quality, relaxation, and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry. Contact Details Madison Baber +1 210-213-2426 madison@rprfirm.com Company Website https://hammerandnailsgrooming.com/

September 21, 2023 05:18 PM Eastern Daylight Time

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Three Stores, Three Locations: Sustainable Apparel Brand UpWest Continues Retail Expansion

UpWest

Contemporary brand UpWest is set to open three new stores in three locations across the US this August, September and November, located on Pearl Street in downtown Boulder, CO; Bellevue Square in downtown Bellevue, WA; and in The Mall at Green Hills in Nashville, TN. Geared toward comfort-seekers and travelers, each storefront will offer the full assortment of UpWest’s collection, including men’s and women’s apparel crafted from sustainable fabrics, and home goods like outdoor accessories, candles and diffusers, and throw pillows and blankets. As part of its ongoing commitment to donate 1% of sales to non-profits across the US, UpWest is partnering with organizations in each region to support the local community. During each location’s opening weekend, UpWest will donate 100% of its sales and $1 for every customer email collected. “We're thrilled to expand UpWest's presence with the opening of three new stores in Bellevue, Boulder, and Nashville. These locations will offer our customers a genuine brand experience while supporting local organizations. We can't wait to share UpWest's mission and inspire shoppers in these cities to be part of our vision for a better, more compassionate world through our Give Back programs,” says Jamie Schisler, Chief Comfort Officer of UpWest. Later this winter, UpWest will be partnering with the Aura app on a capsule collection of clothing that will include QR codes on the interior label with curated meditations by Aura, as well as specific design elements like soft touch snaps and functional fidgets. These special design details were created in partnership with Mental Health America to help promote grounding. During the winter season, each order on UpWest.com will go toward providing one free mental health screening, in partnership with Mental Health America. UpWest Boulder will open on August 5 th, 2023. UpWest Bellevue will open on September 16 th, 2023. UpWest Nashville will open on November 11 th, 2023. For more information, visit upwest.com. Founded in 2019, UpWest is a purpose-driven lifestyle brand offering apparel, sleep, wellness, and home goods for mindful men and women. The company strives to bring comfort to customers' daily lives through content, commerce, and community. Through its Comfort for Good initiative, UpWest aims to positively impact people and the planet with the choices they make in giving back to those in need and in sustainability efforts. Contact Details R Public Relations Madison Baber +1 210-213-2426 madison@rprfirm.com

September 21, 2023 05:13 PM Eastern Daylight Time

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Accesso Technology Group "really happy with where we are" after solid first half

Accesso Technology Group PLC

Accesso Technology Group PLC (AIM:ACSO, OTC:LOQPF) CEO Steve Brown speaks to Proactive after the technology solutions provider to leisure, entertainment, and cultural markets released its interim results for the six months to 30 June 2023. Brown gives an overview of the first half, highlighting acquisitions of several companies that are now bedding into the wider Group. The RNS accompanying the interims explains that ticketing platform VGS has been rebranded as Accesso HorizonSM, Paradocs' MtnOS has now become Accesso ParadoxSM, bolstering Accesso's position in the ski market, while the addition of staff augmentation partner DigisoftTM has helped expand Accesso's mobile app development and delivery capabilities. Revenue growth continued in the first half while the Group's margin declined slightly, but Brown says this was expected and that things are "very much on track for our full year expectations, and so its more about the full year... we're really happy with where we are." Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 21, 2023 08:29 AM Eastern Daylight Time

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INNERSENSE ORGANIC BEAUTY ANNOUNCES NEW VICE PRESIDENT OF SALES AND EDUCATION

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty is pleased to announce and welcome Bob Myers to the position of Vice President of Sales and Education. In Bob’s new role as Vice President of Sales and Education, he will lead Innersense’s sales, education, and customer success teams in its next phase of strategic growth with expanded education programs and new product verticals. “I look forward to bringing my experience to help Innersense’s brand evolve while leading sales and educational operations for its North American business channels,” says Robert Myers, Vice President of Sales and Education. “As a top performing clean hair care brand, Innersense has opportunities to deliver growth by capturing new markets and all those who value clean beauty.” Bob is a seasoned and recognizable executive in the industry with over 30 years of professional beauty experience. With notable executive roles at Kenra, Joico, Framesi, Aveda and Estée Lauder, he managed global professional brand leaders, including prestigious brand portfolios. As Vice President of New Business Development, Robert’s expertise with B2B and B2C strategies will drive transformational change for the next stage of business at Innersense. “As a rapidly growing professional brand, we are expanding our leadership with experienced and strategic leaders. Bob is the perfect fit to lead our sales and education to drive us to the next level,” shares Greg Starkman, founder and CEO of Innersense. “We are excited to have Bob join us with his vast experience to strengthen our brand position and continue to empower the rapid growth of the brand.” About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

September 20, 2023 12:00 PM Eastern Daylight Time

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DEEM Enterprises partners with World Champion Fantasy’s PlayerX to bring Esports Competition & NFL athletes to Atlantic City in January 2024

World Champion Fantasy

DEEM Enterprises, the development group holding the MOU to redevelop the forthcoming Renaissance at Bader Field project, today announced its first family-friendly esports competition, set to take place in January 2024 at Boardwalk Hall in Atlantic City with World Champion Fantasy (WCF), a leading technology company developing PlayerX, the world’s next generation online esports platform. The event will bring together gamers and NFL athletes including JuJu Smith-Schuster, Marquise “Hollywood” Brown, and Kurt Benkert. Teams composed of world-class esports professionals, amateurs, and NFL athletes will form competing teams to create nonstop excitement during a two-day event hosted by DEEM and WCF. Gamers, enthusiasts, fans, and families can expect live entertainment, celebrity appearances, musical performances, and immersive experiences from sponsors. The event will bring together thousands in person and virtually. This is the first of many events in the long-term strategic partnership between DEEM and WCF. “DEEM is pioneering a transformation in the motorsport arena,” said Erick Feitshans, CEO of DEEM Enterprises. “In today's evolving landscape of platforms, sports, and entertainment, we're observing a unique confluence where fan-first immersive experiences and entertainment converge — where pro athlete meets amateur, digital intersects with in-real-life (IRL), and motorsport blends with esports. DEEM stands at this crossroads, poised to lead. Partnering with WCF and leveraging PlayerX, we're amplifying Atlantic City's distinct offerings and past legacies with the innovative future of Renaissance at Bader Field. Our collaboration is set to elevate these dynamic intersections into the global spotlight through an unmatched event experience.” The event focuses on utilizing WCF’s groundbreaking product, PlayerX, an innovative platform that combines live video and data to offer an immersive esports experience. PlayerX enables users to assemble a dream team of esports athletes to compete, watch live streams, review stats, and analyze the performance of their favorite teams and players. “WCF has always had our eye on Atlantic City – it’s the perfect location to host esports competitions and draw on passionate individuals from the vast Southern New Jersey and Philadelphia metro areas. Our game-changing technology in PlayerX will be the backbone of our first family-friendly esports event with DEEM,” said Mike Vela, founder and CEO of WCF. DEEM and WCF will stream the event live. Global participants can expect watch parties, integration between physical and virtual programming, celebrities, and much more. This event will be a first-of-its-kind in a series of esports events, further solidifying the partnership between DEEM and WCF and their investment in Atlantic City. The companies will release more details in the coming months. “Perhaps what’s most exciting is sharing my passion for esports with so many people and families of all ages. PlayerX has the ability to unite people – from the amateur to the professional to the NFL athlete, all of whom share that same passion for playing esports. PlayerX balances everyone’s abilities by providing the right tools for a player to win or watch. Hosting our first event with DEEM in Atlantic City will showcase this physically and virtually. It will be electric,” Vela said. About Renaissance at Bader Field Renaissance at Bader Field is a planned $3.2 billion dollar, net-zero carbon LEED Platinum community to be built upon Bader Field that will transform the Atlantic City, New Jersey economy. The fundamental design approach of this new world-class motorsport community is rooted in resilient and sustainable design methodologies, including a microgrid concept for energy generation and distribution that utilizes clean hydrogen and will serve as a model for future self-sustaining projects worldwide. This new community will act as a catalyst for the financial rebirth of Atlantic City by attracting new job-creating industries, increasing the city’s tax base, and diversifying businesses throughout the city. Most importantly, this immense development will foster and promote the core values of equity and empowerment and will serve the citizens of Atlantic City. Visit www.deem-enterprises.com for more information. About World Champion Fantasy World Champion Fantasy is the next generation of fantasy sports as the first platform of its kind pairing best-in-class technology and UX with the most exclusive content in esports. We are at the future of fantasy and at the forefront of the evolving esports industry creating an immersive real-time interactive competitive experience, live data and video feeds all on one platform. For more information on World Champion Fantasy, please visit www.playerx.gg. Contact Details Mike Adorno +1 801-319-6153 madorno@hotpaperlantern.com Company Website https://worldchampionfantasy.com/

September 20, 2023 09:03 AM Eastern Daylight Time

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BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI’s hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

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