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New Report Reveals The Commercial Impact Of Data Privacy

Zeotap

New research published today by Zeotap, the next-generation Customer Data Platform, has revealed how data privacy can impact revenue through its potential to build or damage consumer trust. Showing that the real cost of data privacy done poorly is as likely to be in lost purchases as it is in regulators’ fines, over half (57%) of consumers said that they would cut ties with a company who contacts them via a non-consented channel. The report, titled “ The value exchange: unveiling the commercial impact of customer data privacy ”, surveyed 3,000 consumers across the UK, Germany and Spain on their attitudes towards sharing data with companies they interact with, with the aim of understanding for the first time how far those companies’ data privacy practises can either enhance or damage their ability to acquire and retain customers. The resulting data showed that consumers have developed an acute sensitivity towards data privacy: 60% of consumers have grown more conscious of the personal information they share with companies over the last year. Despite the best efforts of regulations such as GDPR, only 40% of consumers feel in control over how their personal information is used by the companies they interact with. The impact of this rising level of sensitivity delivers both a warning and a call-to-arms for companies who handle customer data, as consumers showed that their impression of a company’s data privacy practises directly informs whether or not they choose to spend with them: Good data practice can be a competitive differentiator and a revenue driver. 62% of consumers are more willing to buy from brands who guarantee that their personal information won’t be shared with third parties - and 58% of them would be more likely to recommend that company to friends and family. Mistakes mean lost revenue. When consumers were asked what they would do if they were contacted via a channel where they did not provide consent, 57% of them agreed that they would cut ties with that company altogether. “The study shows that data privacy is now much more than a statutory issue of compliance; it’s a question of brand reputation, differentiation, and, by extension, revenue.” said Projjol Banerjea, Founder and CPO of Zeotap. “For anyone less inclined to take data privacy seriously because the threat of monetary penalties has yet to materialise for them, this should serve as a wake-up call: the real loss is top line — customers who take their business elsewhere.” The research also found that consumers have a keen awareness that their data is ‘the new oil’ to brands, with 35% believing their email address to be worth more than $100 to a company. However, there was good news here for marketers keen to protect their margins, in that consumers were as willing to share data in exchange for personalised experiences over discounts or free service. The report builds on learnings from Zeotap’s ‘ Data Secrets of Successful Marketers ’ whitepaper published in late 2021, which showed that while 91% of marketers are confident in their approach to data privacy, many (30%) lacked the single view of customer consent that’s critical to safeguarding consumer preferences. The lack of consumer confidence shown in today’s report appears to support the hypothesis that many businesses still have far to go in earning the trust of their customers when it comes to data privacy. Today’s report is available for free to download here. About the survey The research was conducted by Censuswide, an independent market research consultancy via an online survey comprising 3,014 nationally representative general consumers in the UK, Germany and Spain between 17.12.21 and 21.12.21. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. About Zeotap Zeotap creates unity between data and privacy to power personal and trusted customer experiences. At its heart is Zeotap CDP, the next-generation Customer Data Platform that empowers marketing and data teams to collect, unify, segment and activate customer data while putting privacy and compliance front-and-centre. Complemented by Zeotap Fuel, a data asset designed to deliver quality without compromising on data privacy, Zeotap also offers ID+, a universal marketing ID. Recognised by Gartner as a "Cool Vendor" and G2 Crowd as a CDP Momentum Leader, Zeotap works with market-leading brands including P&G, Audi and Virgin Media. For more information visit www.zeotap.com. Contact Details Zeotap Hannah Stewart hannah.stewart@zeotap.com Company Website https://www.zeotap.com

March 03, 2022 03:00 AM Eastern Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

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Newsome’s Gun-Grab Scheme Underscores the Danger of Electing Democrats

Sharon Macasil - Media Kamp, LLC.

Newsome’s Gun-Grab Scheme Underscores the Danger of Electing Democrats “The latest proposed initiative by California Gov. Gavin Newsome to enact even stricter gun control measures in his state should be a harbinger of what Democrats may attempt here in Texas. But, they will fail. “For the California Governor to suggest that the Texas Heartbeat Bill should be the California model for gun control demonstrates cynicism and a misguided ideology towards the proper role of government and the rights of individual American citizens. The Texas Heartbeat Bill is an effort by Texans to protect innocent baby Texans from the inhumane, industrial slaughter engaged in by the abortion industry. The Heartbeat Bill grants hardcore protections for the unborn while still complying with Roe v. Wade. “Governor Newsome targets firearm manufactures who are guilty of no criminal activity. Gun manufacturers and dealers are not responsible for the spikes in gun violence being suffered in Democrat-led cities and states. Gun manufacturers and dealers compel no one that possesses a firearm to us it for violent purposes. That legal jeopardy rests solely on those that choose to pull a trigger. “As a candidate for Texas Lt. Governor, I believe that a citizen’s first line of defense against criminals is themselves. When seconds count, the police may be hours away. This is why I stand for true constitutional carry to be the law in Texas. When sworn into office Gov. Newsome and those of his ilk shall know that such legislation will not see the light of day in the Texas Senate.” -- Daniel Miller Contact Details Media Kamp, LLC. Sharon Macasil Sharon@mediakamp.com

March 02, 2022 12:28 PM Eastern Standard Time

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Volatus Aerospace Announces Successful Qualification for the US OTCQB Venture Market

Volatus Aerospace Corp.

Volatus Aerospace Corp. ("Volatus" or the "Company") (TSXV: VOL) (OTCQB: VLTTF), is pleased to announce that it has qualified for trading on the OTCQB Venture Market (the "OTCQB") in the United States and the Company's common shares commenced trading today on the OTCQB under the symbol "VLTTF". Volatus' common shares will continue to trade on the TSX Venture Exchange under the symbol "VOL". The OTCQB, operated by OTC Markets Group Inc., is designed for developing and entrepreneurial companies in the United States and abroad. Companies must be current in their financial reporting and undergo an annual verification and management certification process, including meeting a minimum bid price and other financial conditions. With more compliance and quality standards, the OTCQB provides investors with improved visibility to enhance trading decisions. The OTCQB is recognized by the United States Securities and Exchange Commission as an established public market providing public information for the analysis and value of securities. “Having our shares quoted on the OTCQB provides greater visibility and a means of expanding our shareholder base and liquidity with US institutional and retail investors," said Glen Lynch, President and CEO of Volatus. "It is an important milestone and natural next step to increase awareness and drive shareholder value during another exciting year.” The Company is awaiting approval of its application for DTC eligibility. B. Riley Securities Inc. acted as OTCQB sponsor. About Volatus Aerospace: Volatus Aerospace Corp. is a leading provider of integrated drone solutions throughout Canada, the United States, and Latin America. Operating a vast pilot network, Volatus serves commercial and defense markets with imaging and inspection, security and surveillance, equipment sales and support, training, and design, manufacturing, and R&D. Through its subsidiary Volatus Aviation, Volatus carries on the business of aircraft management, charter sales, and cargo services using piloted, remotely piloted, and autonomous aircraft. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release. This news release contains statements that constitute “forward-looking information” within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Corporation with respect to future business activities and operating performance. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the foregoing) be taken, occur, be achieved, or come to pass. Forward-looking information includes information regarding (i) the business plans and expectations of the Corporation; and (ii) expectations for other economic, business, and/or competitive factors. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of the Corporation to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to the Corporation, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs. Any and all forward-looking information contained in this news release is expressly qualified by this cautionary statement. Investors are cautioned that forward-looking information is not based on historical facts but instead reflects expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Forward-looking information reflects the Corporation’s current beliefs and is based on information currently available to it and on assumptions it believes to be not unreasonable in light of all of the circumstances. In some instances, material factors or assumptions are discussed in this news release in connection with statements containing forward-looking information. Such material factors and assumptions include, but are not limited to: the impact of the COVID-19 pandemic on the Corporation; meeting the continued listing requirements of the TSXV; and anticipated and unanticipated costs and other factors referenced in this news release and the Circular, including, but not limited to, those set forth in the Circular under the caption “Risk Factors”. Although the Corporation has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. The forward-looking information contained herein is made as of the date of this news release and, other than as required by law, the Corporation disclaims any obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. Source: Volatus Aerospace Corp. TSXV: VOL About OTC Markets Group Inc. OTC Markets Group Inc. (OTCQX: OTCM) operates the OTCQX® Best Market, the OTCQB® Venture Market and the Pink® Open Market for 11,000 U.S. and global securities. Through OTC Link® ATS and OTC Link ECN, the OTC connects a diverse network of broker-dealers that provide liquidity and execution services. The OTC Markets Group Inc. enables investors to easily trade through the broker of their choice and empower companies to improve the quality of information available for investors. To learn more about the OTC Markets Group Inc., visit www.otcmarkets.com. OTC Link ATS and OTC Link ECN are SEC regulated ATSs, operated by OTC Link LLC, member FINRA/SIPC. Contact Details Volatus Aerospace Corp. Rob Walker +1 514-447-7986 rob.walker@volatusaerospace.com Company Website https://volatusaerospace.com

March 02, 2022 08:02 AM Eastern Standard Time

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Freshworks alums launch Growfin targeting the $125T global B2B payments market with a collaboration-first approach

Growfin

SaaS Fintech platform Growfin has launched globally today to transform how finance functions in B2B companies track and collect payments from their customers. With early customers across different sizes and geographies consisting of enterprise customers like Intercom, high performing unicorns like Darwinbox and fast growing startups like Airmeet, Locus.sh, Whatfix and MonetizeMore, Growfin is seeing strong product market signals, helping over $300 Mn of booked revenue be converted into cash. Getting paid and getting paid on time have been challenges as long as commerce has existed for businesses of all sizes. Managing receivables and collecting payments are often complex and compound even more as companies grow. “Collecting payments in B2B companies involve not only finance but also other stakeholders like sales and customer success, all of whom end up capturing payment information in their own formats and systems. This creates vacuums of information and countless workflow layers leading to a lot of inefficiencies in collecting payments,” says Aravind Gopalan, co-founder and CEO of Growfin.ai. Today, a lot of this is managed over emails, spreadsheets, ERPs, payment gateways, Slack conversations and meetings. Hence, stakeholders do not have real-time visibility into invoice payment statuses and AR balances. “Instead of having to rely on disparate systems that do not talk to each other, we have created an easy-to-use no-code platform that invites everyone concerned with an invoice payment, including the customer, to collaborate in one place where they all see the same information and help solve payment issues faster. This collaboration-first approach will offer better efficiencies, greater transparency and build trusted relationships between customers and businesses towards collecting B2B payments faster,” says Aravind. After talking to a focus group of 300+ finance professionals in 2021 to understand their pain points in collecting AR during, before and after the pandemic, Aravind says that the existing systems or vendors are not solving this problem the right way. “We learned that these skilled professionals were being hampered by existing archaic systems and were spending a lot of resources on managing receivables with poor efficiency. Their current ERP, payment systems or the legacy vendors were not helping solve their problems, as these platforms were simply tools to record and process invoice creation, deliver invoices and provide payment options,” added Aravind. Despite the growth in modern CRM systems for sales and innovation in fintech payment solutions, little has been done to manage the business of collecting B2B payments. Growfin is squarely aimed at solving this problem by creating transparency in the payments journey with a one-stop solution. “Growfin’s AI-powered system aims to bring archaic accounts receivables systems to the 21st century by providing access to real-time cash flow visibility and predictability for the CFO office. Businesses deserve to be able to improve cash-flow efficiency and forecast better by tracking payment statuses of their invoices in real-time. Aravind and Raja are well placed to solve these problems and we're excited to back their journey,” says Anurag, Partner at 3one4 Capital. Growfin’s Health Score can help enterprises proactively identify delays in payments and begin a dialogue in advance to ensure payments arrive on time. At the end of the day, each customer’s payment behavior and procurement process vary, requiring a personalized approach. While Growfin’s Collections Strategy allows you to automate this at scale, the built-in Collections CRM allows each stakeholder to manage customer relationships at an individual level. In the US alone B2B payments account for $25 trillion of money flows versus $4 trillion in B2C transactions. There have been untold innovations in B2C for payments but little for its much larger cousin, B2B. Due to the lack of innovation, B2B enterprises end up using B2C payment solutions to solve their pointed problems, which are not purpose built for managing receivables. “We believe that this new way of collaboration-first approach is the need of the hour for B2B enterprises to erase payment woes in a remote, digital-first world,” signs off Aravind. About Growfin Growfin is an automation platform that streamlines accounts receivables for B2B enterprises across the globe so finance, sales and customer success teams can collect cash faster to accelerate their cash inflows. Launched in 2021, Growfin’s collaboration-first approach to accounts receivables is a first in this category and aims to bring people, process and data together into one place for all stakeholders. Leading unicorns across the globe like Intercom, Mindtickle and Darwinbox use Growfin to collaborate and collect payments. Contact Details Growfin Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.growfin.ai

March 02, 2022 12:15 AM Pacific Standard Time

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Volatus Aerospace Closes Acquisition of MVT Geo-Solutions Inc., a Quebec-based Geomatics Service Company

Volatus Aerospace Corp.

Volatus Aerospace Corp. (TSXV: VOL) (“Volatus”) is pleased to announce that it has closed its acquisition of MVT Geo-Solutions Inc. (“MVT”), a Quebec, Canada-based leader in geomatics innovations. The company announced the definitive agreement to acquire MVT on February 1, 2022. The agreement was subject to several customary conditions including TSX Venture Exchange approval and due diligence. "With the successful closure of this acquisition, Volatus expands our footprint in Quebec, which is one of the largest markets in Canada. We also increase our expertise in geomatics and our access to national and provincial large-scale clients," stated Glen Lynch, CEO of Volatus. "Maude Pelletier and her team are a welcome addition to the Volatus family. We are all looking forward to working together and growing our business." Maude Pelletier, CEO of MVT, commented: “Combining our strengths and capabilities will allow us to lead the industry and maximize our potential. It’s with great pride that we join the family, and we look forward to participating in the growth of Volatus and sharing our knowledge with the rest of the team.” The total consideration payable in connection with the acquisition of 100% of outstanding shares of MVT is $995,000 CAD. This amount consists of: (i) $850,000 CAD paid in cash; and (ii) the balance through the issuance of 349,399 common shares of Volatus having a value of $145,000 CAD (calculated based on the last closing price of the Volatus common shares on the TSX Venture Exchange prior to the closing date). In a prior release (February 1, 2022) it was stated that Volatus will issue common shares to the value of $350,000. This has changed due to working capital adjustments as agreed between the parties. About Volatus Aerospace: Volatus Aerospace Corp. is a leading provider of integrated drone solutions throughout Canada, the United States, and Latin America. Operating a vast pilot network, Volatus serves commercial and defense markets with imaging and inspection, security and surveillance, equipment sales and support, training, and design, manufacturing, and R&D. Through its subsidiary Volatus Aviation, Volatus carries on the business of aircraft management, charter sales, and cargo services using piloted, remotely piloted, and autonomous aircraft. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release. This news release contains statements that constitute “forward-looking information” within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Corporation with respect to future business activities and operating performance. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the foregoing) be taken, occur, be achieved, or come to pass. Forward-looking information includes information regarding (i) the business plans and expectations of the Corporation; and (ii) expectations for other economic, business, and/or competitive factors. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of the Corporation to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to the Corporation, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs. Any and all forward-looking information contained in this news release is expressly qualified by this cautionary statement. Investors are cautioned that forward-looking information is not based on historical facts but instead reflects expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Forward-looking information reflects the Corporation’s current beliefs and is based on information currently available to it and on assumptions it believes to be not unreasonable in light of all of the circumstances. In some instances, material factors or assumptions are discussed in this news release in connection with statements containing forward-looking information. Such material factors and assumptions include, but are not limited to: the impact of the COVID-19 pandemic on the Corporation; meeting the continued listing requirements of the TSXV; and anticipated and unanticipated costs and other factors referenced in this news release and the Circular, including, but not limited to, those set forth in the Circular under the caption “Risk Factors”. Although the Corporation has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. The forward-looking information contained herein is made as of the date of this news release and, other than as required by law, the Corporation disclaims any obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. Source: Volatus Aerospace Corp. TSXV: VOL Contact Details Volatus Aerospace Corp. Rob Walker +1 514-447-7986 rob.walker@volatusaerospace.com Company Website https://volatusaerospace.com

March 01, 2022 07:08 PM Eastern Standard Time

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Mercury-Laced Fluorescent Bulbs Should Be Phased Out—LEDs Now More Economical

Clean Lighting Coalition

Fluorescent tube light bulbs, once embraced as an energy-efficient option, use far more energy than today’s LEDs and are now a needless toxic health risk, according to a study published today. Laws and rules restricting the use of toxic mercury have generally exempted these mercury-containing bulbs because of a lack of better options, but the study shows for the first time that LEDs are now available in all needed shapes and sizes—and cost less to own and operate. Transitioning all new fluorescent bulbs to LEDs in the United States alone would cut annual carbon dioxide emissions in 2030 by an amount equal to the emissions from 4 million typical passenger cars over a year, the report finds. The new study is published jointly by the American Council for an Energy-Efficient Economy (ACEEE), the Appliance Standards Awareness Project (ASAP), CLASP, and the Clean Lighting Coalition. State, federal, and international policymakers should now phase out the fluorescent bulbs to prevent more mercury from being introduced into households and the environment while cutting greenhouse gas emissions, the study argues. As soon as this month, international negotiators meeting to update a convention on mercury pollution can do so. The bulbs at issue are the four- and eight-foot tubes common in commercial buildings and in some home kitchens, basements, and garages, as well as several types of compact fluorescent bulbs designed for use in certain fixtures. Their toxic mercury can be released in several ways. An estimated 75% of fluorescent bulbs used in the United States are not recycled or disposed of properly; mercury leached from landfills eventually reaches rivers, lakes, and oceans, where it bioaccumulates in fish and shellfish. Consumption of contaminated seafood is the leading cause of human exposure to mercury. Broken bulbs in homes and buildings, if not properly cleaned up, can also present a health risk to those nearby. Rapidly phasing out most fluorescent models would prevent bulbs containing 16,000 pounds of mercury from being sold and installed in the United States through 2050, the study finds—a massive amount for a toxin that can damage the human brain with only a miniscule quantity. “Fluorescent bulbs used to be the energy-efficient option, but that’s just not the case anymore. LEDs have changed the game and we found there’s no good reason to keep using fluorescents at this point,” said Jennifer Thorne Amann, senior fellow at ACEEE and report coauthor. Joanna Mauer, technical advocacy manager for ASAP and fellow coauthor, said, “LEDs are now widely available as drop-in replacements for fluorescent bulbs. In addition to not containing mercury, LEDs last about two times longer than fluorescents and cut energy use in half. Any increase in initial price more than pays off through the reduced electricity costs.” An international agreement among 137 countries, the Minamata Convention on Mercury, is phasing out the use of mercury in numerous products and industrial processes and uses. But the convention—drafted in 2013—specifically exempts lighting, citing a lack of cost-effective alternatives at that time. Later this month, the nations will consider a proposal that would ban the manufacture, import, and export of fluorescent bulbs in the participating countries. “The United States can be a leader in the global transition to clean lighting,” said Ana Maria Carreño, director at CLASP, which funded the report. “By supporting the phase-out of fluorescents as proposed by the African region at the Minamata Convention on Mercury, U.S. policymakers will be making a statement to the world that it is time to say farewell to fluorescents.” The report also finds: For businesses—where most linear fluorescent bulbs are used—additional upfront costs for the most common LED bulbs in the United States are paid back in less than two months. For households, the payback period for the most common LED bulbs is about a year. A complete transition from fluorescent bulbs to LED lighting in the United States would cut 18 million metric tons of carbon dioxide emissions annually in 2030. On a cumulative basis, a phaseout would cut carbon dioxide emissions by more than 200 million metric tons through 2050. The United States can support a global phaseout of fluorescents by 2025 through the Minamata Convention, and the federal government and U.S. states can phase out fluorescents in the United States through several mechanisms: U.S. states: Twenty-three states have prohibited the sale of some products that contain mercury, but all include exemptions for most fluorescent bulbs. The California and Vermont legislatures are considering bills that would end the sale of common fluorescent bulbs. U.S. federal government: Several federal laws and rules govern mercury pollution, limiting emissions from industrial sources and governing end-of-life product disposal. A phaseout of mercury-containing bulbs could be accomplished either through EPA regulation under existing law or through congressional modification of federal bulb efficiency standards. (Separately, two pending Biden administration proposals could phase out most incandescent and halogen bulbs, which are much less efficient than fluorescent bulbs). __________________________________________________ The American Council for an Energy-Efficient Economy (ACEEE), a nonprofit research organization, develops policies to reduce energy waste and combat climate change. Its independent analysis advances investments, programs, and behaviors that use energy more effectively and help build an equitable clean energy future. The Appliance Standards Awareness Project (ASAP) organizes and leads a broad-based coalition effort that works to advance, win, and defend new appliance, equipment, and lighting standards that cut emissions that contribute to climate change and other environmental and public health harms, save water, and reduce economic and environmental burdens for low- and moderate-income households. About the Clean Lighting Coalition The Clean Lighting Coalition is a global partnership coordinated by CLASP to capture the health and environmental benefits of eliminating mercury-based lighting. To learn more, visit www.cleanlightingcoalition.org and follow the Coalition on Twitter, Facebook, and LinkedIn. Contact Details Appliance Standards Awareness Project Ben Somberg +1 202-658-8129 bsomberg@aceee.org Company Website https://www.cleanlightingcoalition.org

March 01, 2022 11:00 AM Eastern Standard Time

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Akeneo Unlock Returns as Premier In-Person Global Summit for Entire PIM & PXM Community

Akeneo

Akeneo, the global leader in product experience management (PXM) and product information management (PIM), announced today that its annual global summit for the PIM and PXM community, Akeneo Unlock, is returning as an in-person event at the Maison de la Mutualité in Paris, from March 15-16. For the first time since the onset of the pandemic, Akeneo is welcoming hundreds of industry leaders, customers, partners, and e-commerce professionals for an interactive event showcasing technical workshops, product insights, and keynote presentations that will empower attendees to leverage PIM and PXM to drive commerce success and accelerate their growth. To accommodate those who can’t make it to Unlock in person, Akeneo will offer a hybrid attendance option with faux-live and on-demand streaming of keynote and breakout sessions. “We are thrilled to be able to welcome our partners, customers, and friends back to Paris for the seventh edition of Unlock,” said Fred de Gombert, CEO of Akeneo. “After hosting Unlock virtually last year due to the pandemic, we are looking forward to being able to bring together members of the Akeneo community for two days of face-to-face networking, inspiring presentations, and forward-thinking professional development.” Throughout the conference, senior leaders from brands like LVMH, Remy Cointreau, and Royal Canin will share insights into how they invest in PXM as a cornerstone of their commerce strategy. Attendees will benefit from learning how these commerce leaders balance traditional with digital product experiences while maintaining brand consistency as they embrace omnichannel selling, and how they share brand values through those rich product experiences. In the main theater, de Gombert will headline two roundtables alongside Akeneo partners and e-commerce category leaders beginning with “Demystifying Composable Commerce” on March 15th. The panel, which will be composed of senior leaders from BigCommerce, commercetools, and Amplience, will discuss how PIM and related tools can be used to transform operations to new commerce models and unlock new levels of growth. During “Embracing Omnichannel,” taking place on March 16th, de Gombert will be joined by experts from Spryker, priint Group, and ChannelEnginge, to share best practices and actionable guidance for how Unlock attendees can join the omnichannel explosion and achieve sustainable growth. Akeneo will also share an exclusive first look of Akeneo’s latest product releases and the upcoming product roadmap with hands-on demonstrations from Akeneo’s team of product managers. Attendees will learn how to leverage the latest PIM and PXM tools to unlock growth directly from the product teams that created Akeneo’s new features, add-ons, platform updates, and products. During the event, Akeneo will also announce the winners of the 2022 PXM Champions Awards with an awards ceremony on March 15. The annual PXM Champion Awards honor Akeneo customers that are leveraging PXM in unique ways to drive exponential growth, deliver exceptional product experiences, and expand to new markets and channels. The conference will conclude with closing remarks from de Gobert and the announcement of Akeneo’s next in-person global PXM summit, scheduled for fall of 2022 in Boston. To learn more about Unlock and to register for the event, please visit unlock.akeneo.com. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including e-commerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information: https://www.akeneo.com Contact Details N6A for Akeneo Nick Eghtessad +1 814-450-7478 akeneo@n6a.com Company Website https://www.akeneo.com

March 01, 2022 09:00 AM Eastern Standard Time

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VinFast signs memorandum of understanding with LeasePlan for customer leasing options in Europe

Vingroup

BARCELONA, SPAIN - Media OutReach - 1 March 2022 - On February 28, 2022, at Mobile World Congress 2022 (MWC 2022), VinFast announced the signing of a Memorandum of Understanding with LeasePlan, one of the world's leading car-as-a-service companies. Through this anticipated collaboration, VinFast will continue to establish its positioning in Europe ahead of launches in the Dutch, German and French markets. According to the MOU, it is the intention that LeasePlan will become the preferred partner of VinFast to provide operational leasing, fleet management and remarketing to B2C and B2B customers. It is foreseen that LeasePlan will also offer online leasing solutions as part of a range of flexible financing options available to VinFast's customers in the launch markets of Germany, France and the Netherlands. In addition to a range of financing options, including a convenient lease option through LeasePlan, as detailed at MWC 2022, VinFast is also fully integrating multiple advanced safety and convenience technologies to enhance customer experiences and to make smart EVs and their users close companions in everyday life. LeasePlan is one of the world's leading car-as-a-service companies, with the ability to manage nearly 2 million vehicles in 29 countries spanning the globe. This collaboration will help VinFast to quickly reach customers, promote electrification in Europe and lay the groundwork to bring high-quality products and advanced smart services to market. Ms. Nguyen Thanh Thuy, CEO of VinFast in Europe, said: "This announcement with LeasePlan is further evidence of the rapid progress VinFast is making towards its European launch, as well as its commitment to offering optimal financing solutions to customers. LeasePlan's reputation and market coverage will be vital enablers for our quest to penetrate a competitive market. VinFast is constantly working to meet all the needs of customers and create a better life for everyone." Europe has always been a key market in VinFast's global expansion strategy. Over the years, VinFast has established significant partnerships with proven suppliers in this market in the areas of finance, technology and design. Cooperation with LeasePlan is the next move in VinFast's expansion plan in the European market. At MWC 2022, VinFast continues to further its Future of Mobility – a safer, greener, and more efficient tomorrow. VinFast has detailed the advanced connectivity technologies fitted across its range of EV models, including Smart Services and ADAS (Advanced Driver Assistance Systems). These features will integrate VinFast EVs into all aspects of life, creating a true three-in-one smart EV: the perfect family car, the ultimate company car, and the ideal shopping car. The VF 8 and VF 9 were introduced to the global audience at the 2021 Los Angeles Auto Show, and reservations announced at CES 2022, are taking place from January 5, 2022, until the end of April 5, 2022. During this time, customers who complete a 150 Euro deposit enter the exclusive VinFirst - "Pioneer's Gratitude to Pioneers" programme, which offers many fascinating perks, including an e-voucher worth 2,500 Euros towards the purchase of a VF 8 and 4,200 Euros towards the purchase of a VF 9, one free ADAS & Smart Services package, one free portable charger, a tree planted in the participant's name, and much more. Customers can learn more and reserve at: https://vinfastauto.eu/en/reservations. About VinFast VinFast - a member of Vingroup – envisioned to drive the movement of global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90% automation in Hai Phong, Vietnam.Strongly committed to the mission for a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy to inspire global customers to jointly create a future of smart mobility a sustainable planet. Learn more at: https://vinfastauto.com. About Vingroup Established in 1993, Vingroup is one of the leading private conglomerates in the region, with a total capitalization of $35 billion from three publicly traded companies (as of November 4, 2021). Vingroup currently focuses on three main areas: Technology and Industry, Services and Social Enterprise. Find out more at: https://www.vingroup.net/en. Contact Details Vingroup v.nammh@vingroup.net Company Website https://vinfastauto.com

March 01, 2022 08:30 AM Eastern Standard Time

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