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Center for the Study of Capitalism at Wake Forest University to Host Best Selling Author and Brand Expert Martin Lindstrom and Crisis Communications Expert Richard Levick

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 9 webinar titled, “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.” Bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, and crisis communication expert Richard Levick, will participate in a conversation with the Center for the Study of Capitalism’s Executive Director Christina Elson. They will explore how companies standing at a pivotal crossroads can reevaluate their brands and cultures to secure transformative outcomes. Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker, as well as a consultant to numerous brand-leading companies. TIME Magazine has recognized him as among the Top 100 Most Influential People in the World. His book Brand Sense was hailed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology : “a breakthrough in branding.” Richard S. Levick, Esq. Chairman and CEO of LEVICK , an award-winning global communications firm, recently joined the Center for the Study of Capitalism as an Executive Affiliate. Levick is a pioneer of litigation communications, as well as an author, noted television news contributor on crisis and public affairs and regular columnist for multiple publications. He is a sought-after global keynote speaker and is a professor at both the Fordham and Wake Forest Schools of Law. “Companies today can no longer be neutral,” Levick said. “Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility. This historic moment requires new approaches to leadership.” This webcast is part of the series, “The Future of Capitalism,” hosted by the Center for the Study of Capitalism. “The goal of this effort is to confront the high-speed impact of unprecedented current events on society and the economy,” Elson said. The event is free and can be viewed live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020. For additional information on this event and the panelists, visit the website at capitalism.wfu.edu/upcoming-events . About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 06, 2020 12:47 PM Eastern Daylight Time

Toxic Ooze and Dam Failures: Michigan Government Spokesperson Shares Crisis Management Lessons on Edward Segal’s “Crisis Ahead” Podcast

Edward Segal Communications

Jill Greenberg, the spokesperson and public information officer of the Michigan Department of the Environment, Great Lakes, and Energy is the guest on this week’s episode of Edward Segal’s “Crisis Ahead” podcast. The agency has been in the forefront of several crisis situations including the recent failure of two dams, a toxic green ooze that leaked onto a major Detroit freeway, and the lingering impact of the Flint water crisis. The episode, “Toxic Ooze and Dam Failures: Crisis Management Lessons from Michigan” can be seen on YouTube and heard at this link . It is also available on the Apple, Google, Stitcher,and Listennotes podcast sites. “Crisis Ahead” is produced by Heartcastmedia.com. About Jill Greenberg Greenberg serves as spokesperson for the Michigan Department of Environment, Great Lakes, and Energy. At EGLE, she primarily handles communication issues involving contamination, remediation, redevelopment, recycling and solid waste. She also serves as FEMA spokesperson for the State of Michigan in the event of nuclear and radiological incidents. Greenberg is a professional communicator with more than 30 years experience in mainstream press, in addition to higher ed and governmental public relations. About the Podcast Each weekly episode of Segal’s “Crisis Ahead” podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures. The podcast is based on Segal’s new book on crisis management — “Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies” (Nicholas Brealey). About the Book The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization. The American Library Association’s book review website said, “This book’s practical advice for advanced planning makes it a valuable addition to the shelves of any business collection.” See the review here . "Crisis Ahead" can be ordered on Amazon at this link . About Edward Segal Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Contact Details Edward Segal +1 415-218-8600 edwardsegalcommunications@gmail.com Company Website http://www.edwardsegal.com

July 02, 2020 03:25 PM Eastern Daylight Time

LEVICK Announces Partnership with Jipyong

LEVICK

Global crisis management firm LEVICK has teamed up with Korea’s leading law firm Jipyong to provide unprecedented cross-border crisis management services to multinational corporations and global organizations. Their partnership coinciding with the global pandemic crisis is expected to yield a much-needed synergy between legal and public relations professionals and a fresh perspective on how companies should approach crisis management in the post COVID-19 era. As the business environment changes rapidly and increases in complexity, companies are facing risks and crises which they have not confronted before – from natural disasters to political risks involving regulatory constraints, labor issues, consumer rights and privacy concerns. Unlike in the past when risk exposure could be contained through controlled public relations management, advancements in information technology and social medial have rendered corporations powerless before instantaneous and geographically limitless spread of information. Risk of exposure has become far more devastating and critical to corporate survival. Today’s corporations must detect and manage exponentially increased risk factors to maintain their corporate image and reputation. As a result, establishing a crisis management system has become an essential part of risk prevention. Building and maintaining an effective crisis management system requires the knowledge and experience of multi-disciplinary experts who can filter and process mountains of information with speed and accuracy and make timely recommendations for every possible contingency. Jipyong’s CM team and LEVICK have combined forces to provide premium crisis management services such as global crisis monitoring, real-time crisis response, crisis recovery plan, and post-crisis evaluation. With the partnership between Jipyong and LEVICK, companies benefit from the best of both worlds – across boundaries and industry sectors, encompassing all risk points including legal, accounting, public relations and human resources. Richard Levick, founder of LEVICK and pioneer in crisis management communications with a background in law, has consulted countless companies in responding to crises of a global scale. LEVICK’s prestigious team of professionals spearheads many of the world’s highest-profile campaigns – including Guantanamo Bay; the Catholic Church; the Wall Street crisis; the Gulf oil spill, and some of the most important public affairs matters globally. They currently represent a number of Chinese companies facing unique challenges in the U.S. LEVICK’s clients include most of the top 100 US law firms and more than a third of the top 100 global law firms. Jipyong is known as the most global-minded law firm in Korea, having more branches than any other Korean law firm in countries such as China, Russia, Vietnam, and Indonesia. Jipyong’s CM team is led by its Managing Partner Sung Taek Lim who has extensive experience in litigation, crisis management, and working with civil organizations. Other partners in the team include former Constitutional Court Justice and Managing Partner Kong Hyun Lee, former judges Gyeong Woon Kang and Soo Saeng Moon, former prosecutor Sehoon Choi. Field experts include Seung Soo Choi (information and Communications), Bernard Ham (pharmaceutical and biomedical), Gee Hong Kim (fair trade and competition), Hye Jung Ryu (energy & environment), Kwang Sun LEE (labor), Jeong Kyu Choe (IP), Seongcheol Park (construction and real estate), Poom JANG (fair trade and competition), Jin Kwon Kim (legislative & public policy) and Jinhee Kim (global dispute resolution). Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 01, 2020 04:00 PM Eastern Daylight Time

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