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Even As Ransomware Attacks Rise, Studies Reveal Insiders Remain The Biggest Threat To Your Company

Benzinga

By Faith Ashmore, Benzinga Ransomware attacks are indeed on the rise, but what people fail to realize is that insider threats are actually the real threat to businesses. The true threat to businesses lies in insiders maliciously stealing company information. These insiders, who have privileged access to the network – including employees, clients, vendors and management – pose a significant risk. Rather than accidental mistakes – like employees negligently clicking on phishing schemes – these individuals intentionally exploit their access to gain unauthorized access, steal sensitive data, or cause harm to the organization in another fashion. Insider Threats: On The Rise, Costly And Sneaky Studies have shown how much of a threat insiders with malicious intent can be to businesses. According to a report by Proofpoint, insider threats accounted for $15.38 million in average costs, affecting 34% of businesses annually. Malicious insiders often have an advantage as they are familiar with the organization's systems and processes, making it easier for them to navigate through security measures undetected. In addition, their nefarious activities are often impossible to distinguish from legitimate work activities by IT security. There’s a popular misconception that insider threats have to come from people high up in the company, but statistically, that isn’t always the case. Approximately 61% of internal actors are not in positions with a high level of access or stature. Even when examining governmental leaks, it becomes evident that some of the most significant leaks have come from individuals who are not in high positions like Edward Snowden. In the instance of Snowden, a former contractor for the National Security Agency (NSA), this showed that it is not always high-ranking officials who have access to sensitive data but anybody who possesses knowledge and access based on their role within the organization. This highlights an important problem: Oftentimes organizations do not have robust security systems in place to keep the wrong people from sensitive information. “To protect against insider threats, organizations should consider implementing various measures, starting with clear clauses and agreements that define intellectual property and ensure that employees understand that the work they produce belongs to the company.”, David Sun, National Practice Leader for Cyber Incident Response and Forensics at CohnReznick LLP. CohnReznick is a leading advisory, assurance and tax firm that helps organizations achieve their goals consulting on insider threats and how to prevent them before they can cause any damage by optimizing performance, maximizing value and managing risk. They offer a comprehensive range of consulting services encompassing various areas; part of their services is cybersecurity. This education is crucial in dispelling the notion that employees can take company-owned materials such as contact lists or internal documents with them when they leave. By educating employees about ownership and setting clear expectations, organizations can prevent misunderstandings regarding intellectual property. Technical Tools: Monitoring Necessary? Technical controls also play a vital role in preventing insider threats. “Companies should consider disabling USB drive functionality on computers to prevent employees from easily copying large amounts of data onto portable devices. In addition, access controls should be implemented, ensuring that employees only have access to the information necessary for their specific job roles.” says Sun. By limiting access to sensitive data and implementing need-to-know basis controls, companies can minimize the risk of unauthorized data extraction. In other words, only the necessary parties should have access to sensitive information. Proactively monitoring and highlighting high-risk employees may involve tools that collect screenshots, log keystrokes, record file downloads and copies and monitor email activities. By closely monitoring the activities of high-risk individuals, organizations can detect any unusual or unauthorized behaviors, and take prompt action to prevent data breaches or leaks. A multi-faceted approach to address cybersecurity needs, including insider threats is important to combat this issue. Risk Mitigation: Moving Forward Without effective measures in place, companies are at risk of losing money, clients and authority. The reality is there is generally a lot of sympathy when a company is a victim of a ransomware attack and oftentimes ransomware threats are over quickly. With insider threats, the damage can be much more far-reaching and crippling to a company. “To combat the impact of insider threats, companies should have a key employee departure process which includes proactive forensic preservation and analysis to identify any suspicious activity before damage has been done to the organization,” warns Sun. While preventive measures are important if a company is attacked, they need to react before it is too late. For businesses, the real threat may lie closer to home – and thankfully, firms like CohnReznick help to protect and prevent the damage these insider threats can unfortunately cause. To learn more contact David Sun. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 13, 2023 09:00 AM Eastern Standard Time

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BLUEPEAK ANNOUNCES EXPANSION INTO TEXAS WITH MULTIMILLION-DOLLAR INVESTMENT IN THE CITY OF DENISON

Bluepeak

Bluepeak announced today the expansion of its fiber-to-the-home (FTTH) network through a multimillion-dollar investment in the city of Denison, Texas. Bluepeak’s construction process is already underway to begin building to Denison, one of several new expansion markets for Bluepeak in the Lone Star State. As a result of the planned expansion and increased competition, tens of thousands of homes and businesses in Texas will soon benefit from greater choice among their internet options. Through its ongoing fiber network expansion, Bluepeak is dramatically improving broadband options by bringing fast, reliable, affordable internet to residents of Oklahoma, Wyoming, South Dakota, North Dakota and soon, Texas. “We’re very pleased to announce the expansion of our cutting-edge fiber network to the community of Denison,” said Bluepeak CEO Rich Fish. “We’re committed to building faster, more reliable high-speed service and are excited to share what we do best with the residents and business owners of Denison.” With Bluepeak service, customers get fiber-fast speeds, equal upload and download speeds, and whole-home WiFi. Bluepeak service features all-in pricing, where the price on the website is the price on the bill, with a minimum service tier of 1 gigabit-per-second (Gbps) for a competitive, transparent price. Homes can get up to 5 Gbps and businesses 10 Gbps and beyond. Each internet speed package includes eero Secure, which protects devices from online threats, ads and allows for customized content filtering. Bluepeak's fiber network provides reliable connectivity and the bandwidth to connect more devices for internet, streaming, gaming and more. According to the Federal Trade Commission, competition “benefits consumers by keeping prices low and the quality and choice of goods and services high.” In addition, a 2020 report by Federal Reserve Bank of Richmond on “Bringing Broadband to Rural America” determined that broadband access and adoption is linked to increased job and population growth, higher rates of new business formation, higher home values, and lower unemployment rates. Those in Denison looking for more information or interested in service availability and details on the construction process can sign up for updates by entering their service address at mybluepeak.com. About Bluepeak Bluepeak is building a faster, more reliable internet without the things that get in the way of great service - like red tape, hidden fees, and slow response times. Offering up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, Bluepeak is a whole new ballgame - from internet to TV, to connecting every device in a home, to powering a business, Bluepeak not only provides the best fiber connections in the communities it serves, but also meets the growing needs for how its customers live. Contact Details Jesse Granger +1 720-703-4315 mediaqueries@mybluepeak.com Company Website https://www.mybluepeak.com

November 13, 2023 07:00 AM Mountain Standard Time

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Classiq Announces Quantum Center for Life Sciences in Collaboration with NVIDIA

Classiq Technologies

Quantum software pioneer Classiq today unveiled a new industry initiative, the Quantum Computing for Life Sciences & Healthcare Center, formed in collaboration with NVIDIA and the Tel Aviv Sourasky Medical Center. The initiative will champion the development and implementation of quantum algorithms and applications, targeting their transformative potential on life sciences and healthcare. Quantum computing, with the potential to process multifaceted data at unparalleled speeds, may play a pivotal role in reinventing domains like drug discovery, molecular analysis and bespoke medical treatment strategies. Beyond these domains, quantum computing may also be leveraged to address the challenges within supply chain and treatment coordination. By optimizing pharmaceutical supply chains, quantum may ensure the timely and efficient delivery of critical medications. For example, by aiding in treatment coordination, it could streamline patient care, ensuring optimized and personalized therapeutic journeys based on individual medical histories and real-time health data. Classiq CEO Nir Minerbi said, “The opportunities for quantum computing and especially the software that drives it are growing very quickly. The new Quantum Computing for Life Sciences & Healthcare Center aspires to bridge the gap between quantum theory and practice with tangible benefits in life sciences, healthcare and beyond.” In collaboration with NVIDIA, Classiq will establish a multifaceted research landscape. Leveraging NVIDIA H100 Tensor Core GPU capabilities, along with the integration between the NVIDIA CUDA Quantum programming platform and Classiq’s software infrastructure, the center is set to offer a robust environment for quantum-centric innovations and training non-quantum experts. “Integrated quantum-classical computing holds great potential for powering breakthroughs in life sciences and healthcare, but many challenges to realizing that potential remain yet to be addressed,” said Tim Costa, Director of High-Performance Computing and Quantum at NVIDIA. “The Classiq Quantum Computing for Life Sciences & Healthcare Center, built on NVIDIA CUDA Quantum, aims to help researchers tackle these challenges and push the boundaries in applying quantum computing to problems in this critical area.” Initiating the center’s collaborative approach is the renowned Tel Aviv Sourasky Medical Center (Ichilov Hospital). Celebrated for its progressive technological adoptions and pioneering AI integrations since 2014, this institution embodies the future-ready ethos of the healthcare sector. Prof. Roni Gamzu of the Tel Aviv Sourasky Medical Center said, “Clinical and operational activities are typically managed at Ichilov Hospital through smart, data-driven computing systems. We are proud of our achievements but at the same time very much aware that currently available tools are not efficient enough to provide solutions to the steadily growing complexity of our systems. For this exact reason, we are delighted to announce the opening of the first quantum computing lab here at Ichilov. Together with Classiq and NVIDIA, we will break the boundaries of data science for the benefit of medicine and patients. I am convinced that this unique initiative will pave the way for a radically novel approach to data management in health organizations to the benefit of our patients and society at large.” With the Quantum Computing for Life Sciences & Healthcare Center, Classiq and its collaborators are poised to tap into quantum capabilities to propel life sciences and healthcare into a future with potential for greater precision, efficiency and innovation. About Classiq Classiq Technologies, the leading quantum software company, provides an all-encompassing software platform (IDE, complier and OS) with a single point of entry into quantum computing, from algorithm design to execution. Tailored to all levels of developer proficiency, Classiq aims to democratize access to quantum computing with software that equips customers to take full advantage of the quantum computing revolution. A low-code development environment ensures that a broader range of talents, including those with backgrounds in AI, ML and linear algebra, can harness quantum computing without requiring deep, specialized knowledge of how to program quantum computer hardware. Backed by powerful investors such as HPE, HSBC, Samsung, Intesa Sanpaolo and NTT, Classiq’s world-class team of scientists and engineers has distilled decades of quantum expertise into its groundbreaking software development platform. Follow Classiq on LinkedIn, X (formerly Twitter), or YouTube, or visit www.classiq.io to learn more. Contact Details Rainier Communciations on behalf of Classiq Michelle Allard McMahon/Jenna Beaucage classiqPR@rainierco.com Company Website http://www.classiq.io/

November 13, 2023 09:00 AM Eastern Standard Time

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Google Bard Explains Why ​​Whales Are Buying Meme Moguls, Dogecoin, and Ethereum

Total Media

As technology evolves, so do the ways in which investors and traders access data and learn about the future price outlook of specific cryptos. Recently, whales have begun to stack up Dogecoin (DOGE), Ethereum (ETH), and Meme Moguls (MGLS) after Google Bard projected significant growth in their future. Today, we will go over the results to see just how far these cryptos can spike. Summary Dogecoin can climb to a maximum value of $0.098 Ethereum to rise as high as $2,335.71 Meme Moguls can spike 1,000% Dogecoin (DOGE) to Spike to $0.098 According to Google Bard Dogecoin (DOGE) saw a price upswing of 24.7% in the past month, and it gained significant attention from whales as a result. Moreover, during the past seven days, Dogecoin moved in value up from $0.067197 to a high point of $0.077401. In addition, the crypto is currently positioned in the 10th spot, as the Dogecoin market cap is at $10,391,384,488. According to Google Bard, the Dogecoin price prediction puts it at $0.098 by the end of 2023. Ethereum (ETH) Projected to Climb to $2,335.71 Ethereum (ETH) could see a major price upswing, according to Google Bard. The value of the ETH crypto saw a major upswing. Specifically, the Ethereum trading volume jumped 162%, and this gave it significant attention from crypto whales. In terms of its price performance, in the past week, Ethereum moved up in value from a low point of $1,786.18 to a high point of value at $2,128.61. Consequently, the market cap is now at $252,822,136,336. According to the Ethereum price prediction made by Google Bard, it can climb to $2,335.71 by the end of 2023. Meme Moguls (MGLS) to Grow 1,000%, According to Google Bard But Dogecoin and Ethereum are not the only two cryptos that are favored by whales, as according to Google Bard, Meme Moguls can spike the most. This is an upcoming platform that will enable anyone access to a meme-backed stock market and exchange. In addition, it will feature various gameplay elements through a dedicated Moguls Casino, which is a part of its ecosystem. Other elements include the Moguls Exchange Trading Platform, the Meme Moguls Fantasy Trader, and Mogul Land. There will be a virtual world where anyone can connect, mine tokens, join liquidity pools, and even stake their tokens. As a result, there are a variety of different methods through which anyone can earn through this ecosystem. Through the platform, anyone can also accumulate wealth whilst also gaining insights from experienced traders. They can even compete against one another through the leaderboard, which serves as motivation. Now, the MGLS token is at the beta presale stage. Here, it trades at $0.0019. Google Bard predicts the price of the token can grow to 1,000% by the time the presale concludes, making it a favorite among whales. Visit Meme Moguls Contact Details Meme Moguls pr@mememoguls.com

November 13, 2023 08:15 AM Eastern Standard Time

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Revenue Management Solutions Introduces Conjoint Analysis Solution

Revenue Management Solutions

A tailored Conjoint Analysis solution from restaurant data leader Revenue Management Solutions is now available worldwide to restaurant operators developing new markets, menus and products in an increasingly complex environment. A pioneering name in pricing for nearly 30 years, RMS recognizes that restaurants need new solutions to revolutionize their competitive strategies and drive profitability. Its Conjoint Analysis, previously available only to clients for special projects, presents selected participants with realistic item trade-off scenarios so brands can gain insights into factors impacting purchasing decisions and price sensitivity. Restaurants use the data to shape future pricing decisions, product development and menu designs without risking “real-world” traffic loss. “As brands prepare to make critical business decisions in 2024, we stand as a partner, relying on our research acumen and industry expertise,” said RMS Chief Research & Development Officer Sebastian Fernandez. “Using new technologies, our experienced statisticians tailor each conjoint study to meet client needs, so the results are relevant and lead to profitability.” Operators can choose between two conjoint study techniques. Choice-based studies replicate real-life purchasing behavior and outcomes, providing valuable pricing and product strategies. The more complex menu-based studies mimic restaurant ordering behavior. Participants build combinations of items from a full menu so brands can optimize menu and price, forecast revenue and uncover sales opportunities. Conjoint Analysis at Work To illustrate the power of choice-based conjoint studies, RMS surveyed more than 3,000 US quick-service restaurant (QSR) diners to understand item-specific value. Respondents weighed in on chicken sandwiches, nuggets and bone-in chicken at popular brands, including Chick-fil-A, Popeyes, KFC, McDonald’s, Burger King, Wendy’s, Wingstop and Jack in the Box. The results uncovered: How QSR brands stack up across different chicken offerings Which brands are favored by different generations, regions and households How price sensitivity affects the most popular choices and what brands are most vulnerable to trade down “Conjoint analysis, in tandem with RMS’ pricing expertise, reveals a window into future consumer behavior,” said Fernandez. “Our in-depth chicken market study underscores the powerful value of these insights for restaurant brands looking to better understand their customer preferences and pricing strategies.” Contact RMS today to learn how conjoint analysis can benefit your restaurant. About Revenue Management Solutions For over 25 years, Revenue Management Solutions (RMS) has partnered with restaurant brands to deliver actionable insights and data-driven solutions to boost sales, streamline costs and maximize profitability. Today, RMS is trusted by more than 50 major brands in 40+ countries. The company provides actionable insights to 100,000+ restaurant locations worldwide, helping them make informed business decisions that drive profitability, even in the face of challenges like inflation and rising labor costs. RMS holds five U.S. patents on menu pricing and customer segmentation and supports ongoing academic research efforts. To learn more about how RMS supports its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

November 13, 2023 07:15 AM Eastern Standard Time

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Innodata Inc sees 20% year over year growth as company reports positive Q3 numbers

Innodata Inc.

Innodata Inc CEO Jack Abuhoff joined Steve Darling from Proactive to share significant news about the company's growth and future plans. Innodata specializes in data engineering and plays a crucial role in supporting technology giants in building large language models and generative AI. It recently reported robust financial results for the third quarter ending on September 30, 2023. Notably, the company achieved a quarterly revenue of $22.2 million, marking an impressive 20% increase year-over-year. Abuhoff expressed his satisfaction with the company's performance during this period and highlighted a significant achievement in terms of Adjusted EBITDA, which reached $3.2 million, representing a remarkable 100% sequential quarter-on-quarter growth. Looking ahead to the fourth quarter and beyond, Innodata has ambitious plans for continued growth. These plans include acquiring more contracts, developing new products, and expanding services to assist enterprises in seamlessly integrating and optimizing AI technologies. Abuhoff conveyed his confidence in Innodata's ability to drive growth through existing partnerships, new collaborations, and direct sales efforts. As businesses across various sectors adapt to the transformative impact of AI, Innodata aims to position itself as a leading force in guiding them through this profound change. The company's commitment to innovation and its track record of delivering valuable data engineering solutions place it in a favorable position to continue its growth trajectory in the dynamic and evolving field of AI technology. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

November 13, 2023 07:00 AM Eastern Standard Time

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Thruvision Group sees resurgence in demand for entrance security

Thruvision Group PLC

Thruvision Group PLC (AIM:THRU, OTC:DIGTF) CEO Colin Evans speaks to Thomas Warner from Proactive London about his hopes for the future of the people-screening business. Evans starts by giving some background on the scanning technology Thruvision has developed. Originating from British government space labs, he says Thruvision's technology detects items concealed under clothing from a distance. Unlike traditional airport body scanners or metal detectors, Thruvision operates at a range of up to 10 meters, leveraging body heat visibility to detect hidden objects, thereby eliminating the need for physical pat-downs. He says the technology is particularly relevant in retail and distribution centres, addressing the escalating issue of shoplifting and employee theft, which amounts to billions in losses annually. Thruvision's market research highlights a significant theft problem in distribution centres, where their technology can be deployed to deter theft and provide a non-intrusive security solution. Evans also discussed Thruvision’s applications in international customs, notably with US Customs for detecting drugs and cash across the Mexico border, saying that the resurgence of interest in entrance security, especially for detecting weapons and explosives due to recent geopolitical events, signifies Thruvision's growing relevance. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

November 13, 2023 06:46 AM Eastern Standard Time

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Analyst Dark Defender Bullish on Ripple’s Future – Everlodge and Solana Become Trader's Favorites

Total Media

Dark Defender, a notable crypto analyst among Web3 circles, noted how Ripple (XRP) could soon see a major price upswing. Solana (SOL) is also green on the charts, and Everlodge (ELDG) can become a major player in the real estate market. All three of these cryptocurrencies are being considered by crypto investors and analysts. Today, we will go over their price performance charts to see how far they can rise. Summary Ripple to climb as high as $1.26 by the end of 2023. Solana to see an upswing in value to $66.56 by the end of Q4 Everlodge can spike in value by 37x at launch Ripple (XRP) Is Projected to Grow by Crypto Analyst Dark Defender The Ripple (XRP) value has seen a major upswing during the past week. It has also gathered attention from numerous investors and traders, making it one of the more notable altcoins. One major analyst, Dark Defender, claims that Ripple can see an upswing as long as it surpasses the short-term price target of $0.66. The crypto did just that, and during the past week, XRP moved in value up from $0.583616 to $0.725864. The Ripple market cap is at $36,511,436,546, and many investors are now diversifying through it. According to the Ripple price prediction, it can surge to $1.26 by the end of 2023. Solana (SOL) Is Bullish and Can Spike to $66.56 Solana (SOL) saw a spike in its value during the past week, and investors are taking note. In the past 24 hours, the Solana trading volume increased by 26%. During the past week, Solana increased in value from a low point of $36.02 to a high point of $45.05. In addition, the crypto saw a price upswing of 79.2% in the past 30 days. As a result, the future for this crypto is bullish. According to the Solana price prediction, it can climb as high as $66.56 by the end of 2023. Everlodge (ELDG) to Feature a Launchpad But Ripple and Solana were not the only two cryptos to grab attention. This is an upcoming project where the team is building a platform through which anyone can invest in luxury vacation properties with ease. A key feature behind Everlodge is non-fungible token (NFT) technology and fractionalization. Their goal is to integrate NFTs to represent shares in properties. These will then be split into smaller parts that people can buy for as little as $100. This would enable far more people the opportunity to own a high-end real estate property with ease. Everlodge will also allow property developers to connect with the community and get funding for their projects through the Launchpad. This way, investors can also benefit by having high ROI. There are also passive income opportunities through co-owning rental properties or staking the native token. ELDG is the native crypto that can also be used for governance and now trades at $0.023 during Stage 6 of the presale. At launch, analysts project that it can spike by 37x. Visit Everlodge Contact Details Everlodge Media Team media@everlodge.io

November 13, 2023 06:45 AM Eastern Standard Time

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Appier accelerates growth in third quarter with all-time highs in revenue and operating profit

Appier

TAIPEI, TAIWAN - Media OutReach - 13 November 2023 - Highlights and achievements of Q3 FY23 Revenue increased by 39% YoY to reach an all-time quarterly high of JPY 7.1 billion Gross profit reached a historical high of JPY 3.7 billion with a 38% YoY growth rate, while gross margin improved to 52.6% Operating income expanded over 60 times YoY to JPY 314 million, with operating margin at a historical high of 4.4% Revenue from US and EMEA markets accelerated to 117% growth YoY, representing 20% of total revenues from 13% a year ago Upward revision of full-year forecast from JPY 25.5 billion to JPY 26.2 billion, with YoY revenue growth rate further accelerated to 35% from 31% Raised full-year operating income to JPY 0.7 billion, up 32% from JPY 0.54 billion, with operating margin to 2.7% from 2.1% Surpassing guidance and achieving revenue and operating profit record highs Appier Group Inc (TSE: 4180), henceforth referred to as Appier, today announced its earnings results for the third quarter of the fiscal year 2023. Building on a remarkable Q2 performance, the company reports a surge in key financial indicators, exceeding projections for both revenue growth and profits. Appier continued to outpace its full-year guidance, with quarterly revenue soaring to an all-time high of JPY 7.1 billion with a 39% YoY growth. Furthermore, Appier’s operating income expanded over 60 times compared to the same period last year. The company's revenue and operating profit grew strongly at the same time, reporting gross margins of 52.6% and achieving a historically high operating margin of 4.4%. This was primarily driven by its continuous efforts in R&D and innovation in the past quarters and successful geographical expansion. This growth also underscores Appier's unwavering commitment to delivering sustainable and profitable results, as well as offering exceptional benefits for its valued customers with proprietary technology and solution synergies. Strong customer traction and demand across Northeast Asia, the US and EMEA markets Appier’s key regions demonstrated outstanding performance this quarter, with the US and EMEA regions taking the lead in robust growth to witness a remarkable 117% YoY surge in revenue. This also substantially elevated their contribution to 20%, in contrast with the previous year's 13%. In Northeast Asia (63%), Appier sustained robust growth across industries with approximately 40% YoY revenue expansion. New guidance amid accelerated growth and positive profit outlook In light of Appier’s profitable growth, strong performance, and accelerated business momentum achieved over the past three quarters, the company has announced a positive revision of its FY23 guidance. The revenue target for FY23 has been raised to JPY 26.2 billion, demonstrating a significant YoY growth rate increase from 31% to 35%. In parallel, operating income has been elevated to JPY 0.7 billion, marking an increase of 32% from JPY 0.54 billion, with the operating margin increased to 2.7% from 2.1%. “Appier's notable expansion this quarter can be attributed to our robust and distinctive product offerings, which consistently deliver proven returns on investment to our customers. Our technology moat helps us to establish a unique market position, spanning various verticals and regions, empowering us to excel in the marketing domain and deliver unmatched value,” said Dr. Chih-Han Yu, CEO and Co-Founder, Appier. Leveraging proprietary technologies to gain a competitive edge Appier recently introduced a series of revolutionary product updates that harness the combined capabilities of generative AI and decision-making AI, reshaping the landscape of data-driven marketing. By embracing AI as the next-gen UI, brands can harness Appier's technology moat to achieve ROI-driven outcomes. This involves unlocking the productivity potential of generative AI and capturing valuable business insights through decision-making AI, resulting in a wide array of performance improvements, ranging from foundational to advanced, seamlessly adaptable to brands’ unique business requirements. Appier's unwavering commitment to the power of AI continues to set the stage, enhancing ROI, productivity, and personalization, underlining the philosophy that AI stands as the cornerstone of modern marketing. A standout feature of both CrossX and AIQUA is the ability to auto-generate high ROI-driven content through its proprietary AI technology, resulting in dynamic creative backgrounds and compelling marketing messages. Furthermore, Appier’s intuitive AIQUA User Journey Co-Pilot empowers brands to effortlessly customize effective journey templates tailored to individual marketing requirements. CrossX elevates the user experience by providing personalized images at scale and expanding interests through the combined power of generative and decision-making AI. This reinforces Appier’s commitment to empowering brands in delivering tailored recommendations and experiences for every individual user. These updates seamlessly integrate the autonomous content creation capabilities of generative AI with the performance evaluation precision of decision-making AI, providing businesses with a competitive edge in the marketing domain. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information and visit ir.appier.com/en/ for more IR information. Contact Details Senior PR Manager Lara Sampara +65 8789 9271 lara.sampara@appier.com Company Website https://www.oasys.games/

November 13, 2023 01:30 AM Eastern Standard Time

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