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WagerWire Announces Marketplace Integration Partnership with Betr

WagerWire

WagerWire, a marketplace technology and media company serving sportsbooks and bettors, announced today it has signed a technology integration and media partnership deal with industry innovator Betr. As part of the partnership, WagerWire’s proprietary tech, which empowers bettors to buy and sell active sports bets and fantasy entries, will be fully integrated with Betr’s platform in the future, allowing for trading inside both Betr and WagerWire’s mobile apps. WagerWire transforms traditional bets into assets that can be bought and sold at any time, unlocking new ways to strategize, speculate and profit. The partnership serves to further differentiate Betr’s core user experience in an industry inundated with commoditized products, while placing WagerWire’s innovative offering at the forefront of the sports betting industry. The deal positions Betr, who is rapidly advancing towards product parity with incumbent operators, to vault ahead of the field by becoming the first to combine the trifecta of microbetting, traditional, and secondary markets. “While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.” said Zach Doctor, Co-Founder and CEO of WagerWire. “We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.” “WagerWire’s technology creates a new category that supercharges the fan experience. Sports betting should be as fun and exciting as the sports themselves,” Doctor continued. “This can only be achieved through a holistic approach that pairs an intuitive and gamified product with engaging media and an impassioned community. I’m proud to say Betr shares this vision.” An independent survey earlier this year found that if a sportsbook offered their users the option of a secondary marketplace, 76% would place more bets and 72% would place larger ones, growing the overall pie. Additionally, 84% would place more parlays and 80% would place more futures, improving the book’s overall bet mix in these profitable categories. The same survey found 90% of bettors would rather sign up for a sportsbook offering a secondary betting marketplace, and 76% would spend more time inside that sportsbook’s app. “We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation,” said Joey Levy, Founder and CEO of Betr. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.” The partnership also extends to both companies’ rapidly growing media divisions. In just their first 10 months, Betr Media and the WagerWire Media Network surpassed 1.3B and 250M impressions on social media, respectively. The two already rank among the most engaged sports communities on the internet, with both being finalists for Best Sports Betting Content at the 2023 Hashtag Sports Awards, which Betr went on to win. WagerWire’s technology fits hand in glove with Betr’s social ethos, creating new ways for fans to ride bets together and share in the action with their favorite influencers as well as their friends. The companies will kick off the partnership by co-producing their first original video series this year with other projects to follow. WagerWire first came onto the scene when it announced its seed round in 2022 with backing from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), 305 Ventures, NBA All-Star Richard Jefferson, and SimpleBet co-founder Scott Marshall, among others. Betr was co-founded in 2022 by Joey Levy and Jake Paul and is backed by Roger Ehrenberg and Florida Funders as well as NFL players Dez Bryant, Ezekiel Elliot and other high profile personalities. Betr recently announced the closing of a 35M Series A2 round. About WagerWire WagerWire empowers bettors to take control of their action and treat their bets as assets that can be bought and sold at any time. WagerWire’s proprietary marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. WagerWire also has a Media Network that generates daily content “By Fans, For Fans”. You can find WagerWire @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and at WagerWire.com. WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports betting and sports media company through Betr Gaming and Betr Media, respectively. Betr Gaming is an online sports betting and gaming business focused on a unique product experience with a simplified user experience that is catered to the casual sports fan, enabling Betr to capture more of the underpenetrated online gaming addressable market. Betr Gaming began with a microbetting-only online sports betting (OSB) product, allowing users to bet on individual plays and events – such as pass or rush on the next play in football or the outcome of the next pitch in baseball, and is expanding its OSB product offering to include additional markets with full sportsbook capabilities, as well as planning to expand into other real money gaming verticals. Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 1.6 million followers, 1.6 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. Betr is creating a unique flywheel by investing in content creators to drive brand awareness and affinity, which drives more audience and engagement with the Betr brand, allowing Betr to monetize its user base through a suite of gaming products which then enables further investment in content and brand affinity. For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, please visit betr.app/responsibility. Contact Details Hot Paper Lantern Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

September 07, 2023 08:30 AM Eastern Daylight Time

Octane11 Introduces the "B2B Marketing Impact Audit”

Octane11

Octane11, the B2B marketing analytics platform known for its industry-leading integration of marketing and sales data, announced today the release of its new product: the Octane11 B2B Marketing Impact Audit. The B2B Marketing Impact Audit will revolutionize the way B2B companies assess, plan, and optimize their marketing and sales tactics. "We recommend Octane11’s B2B Marketing Impact Audit for all of our clients. It’s remarkably powerful with a fast and seamless set up,” said Scott Stedman, CEO of The Imaginarium. “It offers a ‘set it and forget it’ experience that delivers a concise yet comprehensive analysis of valuable insights in just 30 days, empowering our clients to ensure that their marketing engine is driving maximum revenue growth.” As marketers continue to navigate uncertain economic times and lean budgets, the B2B Marketing Impact Audit enables B2B CMOs to enhance year-end performance and make informed investment decisions for the upcoming year. The end-to-end analysis across paid, owned, and earned marketing tools and the sales CRM, provides a holistic and in-depth view of existing marketing expenditures and performance, which is especially critical as businesses strategize to invest wisely amidst this unpredictable macroeconomic environment. Delivering Proven Value to Marketer s Fast and Easy Setup: Octane11’s team of experts guide businesses through setup in four live sessions, ensuring data quality and completeness. The Audit then runs in the background for thirty (30) days. Unified Scorecard: The Audit produces a summary scorecard featuring 20 critical KPIs including ROI, Cost-per-Lead, and % of Target Accounts Engaged; marketers also receive performance comparisons against industry peers and a clear letter grade, highlighting key areas for immediate improvement. Comprehensive Analysis: The Audit includes 15 pages of clear visualizations and expert analysis, including practical and tangible recommendations on effective budgeting, tactic optimization and growth acceleration through incremental, Octane11-certified strategies. Industry Benchmarks: Company data is benchmarked against a range of B2B peers, enabling marketers to contextualize their performance with real-world comparisons updated quarterly as market conditions and the vendor landscape evolve. Interactive Access: Clients also receive access to live dashboard views, enabling them to dive deeper into the information through drill downs and scenarios, share findings with colleagues, and export data into CRM or BI platforms. Data Health and Alignment: The Audit also identifies anomalies in data setup and flags any misalignment between the marketing and sales teams’ objectives. Data Protection: The Audit is SOC2-compliant and utilized by leading privacy-focused Fortune 500 clients. It also provides the option to omit PII at the clients’ request. For a deeper dive into the features and benefits of the B2B Marketing Stack Audit, please visit www.octane11.com/audit. About Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Octane11 is backed by Javelin Venture Partners, BDMI, Honeystone Ventures, Circadian Ventures, Plug and Play Ventures, Base Ventures, and AperiamVentures. Launched in 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight. To learn more, visit www.octane11.com and follow us on LinkedIn. For media inquiries and more information, contact: press@octane11.com Contact Details Octane11 Press Inquiries +1 646-397-1631 press@octane11.com Company Website http://www.octane11.com

September 06, 2023 09:05 AM Eastern Daylight Time

Quantum Software Leader Classiq Expands to Boston, Relocates Key Executive to Build Out North American Presence

Classiq Technologies

Classiq Technologies, a leading quantum computing software company, today announced its expansion into the Boston area and the relocation of Shai Lev, vice president of strategic partnerships, to lead the company's growth in North America. Headquartered in Tel Aviv, Classiq has seen rapid growth over the past year as demand increases for its quantum computing software. The company's expansion into Boston enables it to tap into the region's bustling quantum ecosystem, renowned academic institutions and key industries pursuing quantum applications. "As we continue our impressive momentum helping organizations develop real-world quantum applications, Boston is a clear choice for further expansion," said Nir Minerbi, CEO and co-founder of Classiq. "The Boston area is a hub for quantum research and education with an incredible pool of quantum talent. Industries aggressively exploring quantum's potential, such as financial services, pharmaceuticals and healthcare, are very strong there." Lev has been instrumental in forging partnerships with leading quantum hardware and software companies. To lead Classiq’s North America expansion, he relocated and will open the company's Boston-area office. "Boston has one of the highest concentrations of quantum activity today – from research at MIT, Harvard and other universities, to government-funded programs and private-sector efforts," said Lev. "It’s exciting to represent Classiq in the Boston ecosystem and throughout North America as we introduce more organizations to our technologies and products to accelerate their journey to quantum advantage." About Classiq Classiq Technologies, the leading quantum software company, provides an all-encompassing software platform with a single point of entry into quantum computing, from algorithm design to execution. Tailored to all levels of developer proficiency, Classiq aims to democratize access to quantum computing with software that equips customers to take full advantage of the quantum computing revolution. A low-code development environment ensures that a broader range of talents, including those with backgrounds in AI, ML and linear algebra, can harness quantum computing without requiring deep, specialized knowledge of how to program quantum computer hardware. Backed by powerful investors such as HPE, HSBC, Samsung, Intesa Sanpaolo and NTT, Classiq’s world-class team of scientists and engineers has distilled decades of quantum expertise into its groundbreaking software development platform. Follow Classiq on LinkedIn, X (formerly Twitter), or YouTube, or visit www.classiq.io to learn more. Contact Details Rainier Communications Michelle Allard McMahon/Jenna Beaucage classiqPR@rainierco.com Company Website http://www.classiq.io/

September 06, 2023 08:05 AM Eastern Daylight Time

Logitix Names Live Entertainment Executive Wendi Rohan Lebow as Vice President of Open Distribution

Logitix

Logitix, a leader in live event ticketing technology and analytics, announced it has named Wendi Rohan Lebow as Vice President of Open Distribution. Lebow will oversee Logitix’s proprietary technology, Open Distribution, which allows venues and live event companies to distribute, price, and sell their primary ticket inventory across multiple integrated marketplaces that Logitix utilizes. Lebow’s extensive live entertainment experience includes leadership roles at TodayTix Group and Goldstar Events, Inc. Lebow’s role as Vice President of Open Distribution is a newly created position for Logitix, which works with venues and live event companies across the performing arts, music, and sports. As an innovative product that is changing how the industry sells and distributes tickets, Open Distribution by Logitix is a native integration with the organization’s primary ticketing system that allows designated tickets to be listed on the primary and secondary channels at the same time. The technology leverages the primary ticketing system’s native fulfillment methods, ensuring the fan gets their ticket and the venue obtains customer information seamlessly. At Logitix, Lebow will work cross-functionally with Logitix’s product, marketing, operations, and business development, in addition to collaborating with external partners to optimize the use of Open Distribution. “The demand and interest in our Open Distribution product from across the live event industry is skyrocketing daily, and the need for a top-tier executive to lead this area for us became clear,” said Logitix CEO Stu Halberg. “We are fortunate to have Wendi join our leadership team. She is a well-respected ticketing professional who has helped thousands of brands sell millions of tickets throughout her career.” “I’ve had the opportunity to partner with Wendi and her team when I was at Tessitura and she was leading venue partnerships for Goldstar,” said Logitix Strategic Advisor Jack Rubin, the Co-Founder and former CEO of Tessitura Network. “Wendi’s experience with distribution technologies, especially in the performing arts industry, is world-class. She is a tremendous addition to the Logitix team who understands the sectors served and will help the organizations create revenue. I look forward to working with her and building on the success created to date.” Lebow led venue relations and partnerships for Goldstar Events, Inc. for 15 years, rising to the position of Chief Venue Officer. Goldstar was acquired by TodayTix Group in 2021 when Lebow transitioned to the role of Vice President of Partnerships North America, a position that she held for the last year and a half. Earlier in her career, she worked with TMG – The Marketing Group, where she managed marketing and promotions for Broadway shows in New York and Los Angeles. She earned her BFA in Musical Theatre from the Cincinnati Conservatory of Music. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 06, 2023 07:45 AM Eastern Daylight Time

Blackbird Creator SaaS product now "very close to early access"

Blackbird PLC

Blackbird PLC (AIM:BIRD, OTCQX:BBRDF) CEO Ian McDonough speaks to Proactive's Thomas Warner after the technology company published its interim results for the first half of 2023. Blackbird posted a 36% year-on-year drop in revenues in H1 2023 owing to the receipt of EVS development fees and the revenues from the global winter games during H1 2022. McDonough emphasises that the company's focus has shifted towards the development of their Creator SaaS product. This product is set for an early access release in the coming months and is poised to enter the market fully in Q1 next year, potentially bringing in revenue. McDonough sees this new product as a significant step toward diversification. While their existing technology has excelled in prestigious events like the Super Bowl and the Women's World Cup, the new platform aims to cater to a broader audience, offering high availability, a SaaS model, and ease of access. McDonough also highlighted their world-class team, strategic planning since 2019, and the successful funding round in 2021, all culminating in a keenly-awaited product launch scheduled for Q1 2024. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 06, 2023 06:11 AM Eastern Daylight Time

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Harvest Thermal Builds Leadership Team

Harvest Thermal

Harvest Thermal, the technology company redesigning home heating, cooling, and hot water for a livable planet set the stage for accelerated growth by hiring two accomplished professionals to its executive team. The award-winning Bay Area start-up appointed Matthew Lacey as Vice President of Sales and Trent Wolbe as Vice President of Marketing. These strategic hires deepen Harvest’s commitment to delivering extraordinary climate impact with its smart thermal battery that lowers operating costs, slashes emissions, and enables building electrification at scale. With over 16 years of sales leadership experience in the HVAC industry, Mr. Lacey has a proven track record of driving revenue growth recently at Samsung HVAC and Daikin North America. At Daikin, Mr. Lacey launched new products that today are volume leaders in the company’s mini-split, ductless and multi-zone categories. He’s most proud of building teams that have won numerous sales awards, in one case doubling sales in three years. Notably, Mr. Lacey served with distinction in the US Army during the Gulf War era where he won numerous awards and earned the respect of his commanding officers. While serving in Egypt, Mr. Lacey was nicknamed “Witch Doctor” and was celebrated for his ability to fix aircraft that were considered too broken to fly, helping his battalion achieve greater efficiencies, readiness, and battlefield effectiveness. His time in the military instilled in him a strong sense of discipline, teamwork, and strategic thinking that will greatly benefit Harvest’s sales division. To lead its Marketing Department, Harvest Thermal tapped Mr. Wolbe after he led sustainability at global events for Google. Mr. Wolbe pushed the envelope in decarbonizing Google’s most high-profile events, meeting high standards of sustainability while enhancing attendee experiences. Rooted in journalism, broadcasting, and podcasting, Mr. Wolbe leverages social science and storytelling to connect with audiences and inspire climate action. As Creative Director at Optimist Inc., he worked with some of the world's largest retail brands (Nike, H&M) to create fun, futuristic, and emotional content that drove authentic experiences and enhanced brand value. Mr. Wolbe is super-excited to help evolve and evangelize the Harvest Thermal brand as it ascends to its next level of growth and impact. "We are delighted to welcome Matt and Trent to our executive team," said Jane Melia, CEO and Co-founder of Harvest Thermal. "They bring exceptional talent, proven leadership, and deep knowledge of their respective fields to our growing company. Their entrepreneurial spirit and dedication to excellence make them invaluable assets as we scale our category-busting smart thermal battery heating and hot water system.” The appointments of Mr. Lacey and Mr. Wolbe come at an exciting time for Harvest Thermal. As it decarbonizes homes, it continues to receive the highest customer satisfaction ratings, expand its product offerings, and build brand value. By strengthening both the sales and marketing teams, the company aims to foster greater synergy between these critical functions, enhance its customer engagement, and deliver greater value to its investors. ABOUT HARVEST THERMAL Harvest Thermal is redesigning home heating, cooling, and hot water for the planet. Its smart thermal battery system cuts carbon emissions by 90% from home heating and hot water compared to gas and 50% compared to heat pumps without storage. The cloud-connected Harvest Pod leverages machine learning software, sensors, and controls to reduce carbon emissions and save on monthly heating bills. It also supports a cleaner, cheaper, and more resilient grid. Founded in 2019, Harvest Thermal has received support from the National Science Foundation, the California Energy Commission, Peninsula Clean Energy, and leading private investors. In 2023, Harvest Thermal was named to Fast Company’s Most Innovative Companies list; awarded NREL Industry Growth Forum’s People’s Choice Award; and won a Silver Edison Award for Sustainable Design in the category Consumer Solutions. Contact Details Harvest Thermal David Tuft +1 202-494-0813 david@harvest-thermal.com Company Website https://www.harvest-thermal.com/

September 05, 2023 08:11 AM Pacific Daylight Time

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Technology Touchdown: The Denver Broncos Score Big with Comcast Business

Comcast Colorado

Comcast Business today announced that it is providing the Denver Broncos with a suite of network solutions to help the sports franchise run its operations smoothly – whether it’s a game day or a training day – as well as keep fans connected to their favorite technology-enabled applications when they attend a game at Empower Field at Mile High. Whether it’s managing the plethora of merchandise sales, replaying nail-biting tackles on stadium screens, or asking Miles, the Broncos’ virtual assistant, a question during a game, employees and guests alike can expect reliable experiences backed by Comcast Business. Technology continues to revolutionize the sports industry, transforming experiences for fans and the operations of teams like the Broncos. Fans now expect real-time viewing experiences – regardless of whether they’re in the stadium or watching at home – and are actively participating in gamedays through social media engagement and personalized streaming services. On the backend, technology has ushered in new revenue streams for sports organizations through e-commerce platforms and digital ticketing and point-of-sale applications, and has made it easier to analyze players’ performances during training or game days. All these technology-driven offerings require a strong and reliable network backbone to make them a reality. Solutions provided by Comcast Business include SIP Trunking, between Empower Field at Mile High and the Centura Health Training Center. Additionally, Comcast Business is providing two 10 gig ethernet circuits and Comcast Business Hospitality HD Video for thousands of screens at Empower Field at Mile High. “When it comes to football, players and fans alike know that every second counts, and the same holds true for the technology within sports facilities – if it isn’t fast and reliable, fans and athletes could miss out on exciting experiences,” said Robert Thompson, vice president of business services for Comcast’s Mountain West Region. “We are proud to support the Broncos with technology solutions that not only assist the team’s employees as they work hard to bring these experiences to the Denver community, but that keep fans connected and engaged with the Broncos.” Comcast Business is the Broncos’ main internet provider for employees, players, staff, and media that attend game days. In addition to supporting stadium operations, the 10 gig circuits power the Broncos TV studio to quickly capture and create real-time content – like player interviews, commentator segments, or fan giveaways within the stadium – then broadcast it on TV screens across Empower Field at Mile High. SIP trunking provides reliable phone lines. The strong network backbone created by the combination of these solutions ultimately contributes to a more connected and convenient game day experience for fans, as well as fast, reliable back-end operations for staff. Between 2008 and today, the Broncos have seen its network of connectivity solutions and devices grow exponentially, going from roughly 400 devices supported on its network to 8,000. Despite this growth, the organization’s goal has remained the same – to deliver an uninterrupted technology experience for fans and Broncos staff. By partnering with Comcast Business, the Broncos ensured that its network was flexible, and capable of handling future growth as the sporting industry continues to evolve. “We need to make sure that our back-end network can provide it all, and Comcast Business has created a runway for us that helps ensure our daily operations will be successful,” said Russ Trainor, senior vice president of IT for the Broncos. “We trust Comcast Business to deliver the solutions and support we need every day, not just on game days. And, as we add more services to our existing network, we know Comcast Business will help us deliver them.” In the Denver area, Comcast Business also supports the Colorado Rockies at Coors Field with an enhanced network infrastructure and end-to-end network management solutions. Additionally, in December 2022, Comcast expanded its network throughout the Denver Metro Area, launching an additional multi-gig internet speed tier for Xfinity and Comcast Business customers. The upgrade is delivering download speeds up to two gigabits-per-second and up to 5x to 10x faster upload speeds to customers in select areas. About Comcast Business Comcast Business offers a broad suite of technology solutions to keep businesses of all sizes ready for what’s next. With a range of offerings including connectivity, secure networking, advanced cybersecurity, and unified communications solutions, Comcast Business is partnering with business and technology leaders across industries and integrating Masergy, a leader in software defined networking, to help drive businesses forward. Backed by a next-generation network, Comcast Business has been recognized for its growth, innovation, and leadership in global secure networking. For more information, call 800-501-6000. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Matt Helmke +1 215-286-8666 matt_helmke@comcast.com Company Website https://colorado.comcast.com/

September 05, 2023 08:00 AM Mountain Daylight Time

The Cultivated B and denovoMATRIX Partner to Bring Cultivated Meat to Commercial-Scale Production Volumes

The Cultivated B

The Cultivated B (TCB) and denovoMATRIX have entered into a collaborative partnership to conduct a feasibility study with implications that enable the scalable, economically viable commercial production of cultivated meats. denovoMATRIX will contribute its microcarrier technology to test the proliferation of suspended cells in TCB’s bioreactors and cell mediums, and its coating technology for functionalizing scaffolding, which enables a structured final cultivated meat product. Cells, by nature, grow by adhering to a surface, inherently limiting cell growth to the surface area of the culture vessel. Microcarriers add surface area to the cell culture while simultaneously ensuring that every cell is sufficiently nurtured to further proliferate while they comfortably float freely. Microcarriers act as an adherence mechanism for cells, contributing to rapid cell doubling and overcoming growth limits. Use of microcarriers will allow industrial-scale cell mass production and establishes a controllable, consistent as well as repeatable pilot-phase process for manufacturing cell mass. This development would set a standard for the industry, enabling traditional meat companies to create and scale their own cultivated meat programs internally. "Together with denovoMATRIX, we're poised to bring our shared vision of a more sustainable, future-forward biotech sector to life," said Dr. Hamid Noori, CEO of The Cultivated B. "This collaboration not only signifies a step forward in cell line technology but also reflects our mutual dedication to progressive innovation in the cultivated meat sector." The collaboration leverages the exclusive and shared technical competencies of the two innovative German B2B technology providers to perform an in-depth analysis of the viability and potential benefits of this integrated system. This synergy will enable an end-to-end approach for the alternative protein sector. denovoMATRIX is contributing its biomaterials, as well as cell biology and development expertise, which has the potential to unlock cell growth/manufacturing opportunities for TCB's cell lines and bioreactor setups. Once the feasibility study concludes and demonstrates productive outcomes, TCB intends to integrate denovoMATRIX technology into its product offerings, marking a major stride in cellular agriculture innovation. Dr. Dejan Hušman, CEO of denovoMATRIX commented, "Our alliance with The Cultivated B is a commitment to enabling existing as well as new players in the cultivated meat space. The outcome which we strive for is a turnkey solution for customers, composed of the expertise and technologies of our two companies." The potential impact of this partnership extends beyond the commercial cultivated meat sector. With the anticipated success of the pilot-phase process, it could be adopted by academic institutions researching cultivated meat, democratizing the initiation of pilot-scale cell manufacturing. About The Cultivated B (TCB) The Cultivated B’s multinational team of scientists develops and applies breakthrough technologies in cellular agriculture, precision fermentation and advanced bioreactor technology to enable scalable commercialization of the cellular-agriculture industry. TCB serves startups, corporations and academic research institutions within the food, pharma, cosmetics and personal care industries. With its pioneering engineering and production capabilities, TCB enables other companies to produce alternative proteins, such as cultivated meat, at industrial scale. The company’s fundamental commitment to minimizing the natural resources used paves the way toward a sustainable future, locally, regionally and globally. TCB’s research and development team is based in Germany, with manufacturing and an innovation hub based in Canada’s Toronto region. For more information, visit https://www.thecultivatedb.com and follow the company on LinkedIn. About denovoMATRIX denovoMATRIX serves customers in cell therapy, cultivated meat and pharmaceutical research with tools for supporting cell isolation, manufacturing, and differentiation. Our offering is focused in three areas, including tailored biomaterials based on our proprietary platform, stem cell biology & characterization services, and finally high potency cell lines. For more information, visit: https://www.denovomatrix.com/ Contact Details The Cultivated B Jenna Beaucage +1 508-340-6851 tcb@rainerco.com Company Website https://www.thecultivatedb.com

September 05, 2023 08:04 AM Eastern Daylight Time

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Atomicwork launches with $11m seed round using AI to reimagine employee support

Atomicwork

As workers remain split between working from home and returning to offices, bosses are eager to ensure they have a healthy employee experience. Helping workers feel connected with everyday work needs, employee support startup Atomicwork is today announcing launch from stealth with an $11m seed funding round to boost the employee experience of workers around the world. The funding round was led by Blume Ventures and Matrix Partners with participation from Storm Ventures, Neon Fund, and prominent angel investors. Employee experience is a critical item on the CEO and CIO agenda as employees return to offices. Atomicwork leverages AI to solve this problem while simplifying the number of tools employees interact with every day. Atomicwork sits on top of collaboration tools like Slack and Microsoft Teams and uses conversational intelligence to automate support, service delivery, and operations at scale. Atom, Atomicwork's AI assistant, learns from company processes and tribal knowledge to assist employees with their questions and requests without human intervention. The platform features the ability to have different service teams like IT, HR, Finance, and Legal work in their own private spaces while providing a unified experience for employees and efficiency for the enterprise. “All of us have experienced the pain of broken experiences as employees, and we have all wondered why it has to be so frustrating,” said Vijay Rayapati, CEO and Co-Founder of Atomicwork. “Throughout our careers, Kiran, Parsuram and I have been part of fast-growing companies where a lot of time gets lost navigating cumbersome internal systems and processes. After speaking to more than 100 businesses about this, it became evident that this problem was worth solving.” Whilst in stealth, the Atomicwork team surveyed leaders from mid-market businesses and large corporations and found that 8 out of 10 bosses were unsatisfied with the worker experience their companies offered. Indeed, they conceded that it adversely impacted their employees’ morale and productivity. The findings correlate with industry studies from WTW in 2022, which also found that 92% of employers across industries intend to invest in their employee experience stack over the next three years. ”Employees are still far away from being considered internal customers by service teams because of arbitrary boundaries between the back office and the rest of the company. They implement too many point solutions and complex processes, leading to productivity loss and unnecessary friction. Our goal with Atomicwork is to help companies offer a great experience with good efficiency,” commented Vijay Rayapati. “With Atomicwork, we're looking to help companies go from employee support to employee success. We believe every employee can drive growth and impact the business's bottom line. By helping them move faster and accelerating productivity, we help deliver a culture of employee success aligned with business outcomes''. This vision also resonated with Atomicwork's investors from day one, who came on board with a significant seed investment. "Our decision to back Atomicwork was driven by our belief in how Vijay, Kiran, and Parsuram are reimagining the idea of employee success. Blume's relationship with this special group of entrepreneurs began many years ago, thanks to a prior fund. We're very excited to invest in this transformative space and support Atomicwork as they reshape the future of employee experience and success,” said Sanjay Nath, Partner at Blume Ventures. Pranay Desai, Principal at Matrix Partners, echoed this sentiment, “The problem of employee support and experience has been crying out for innovation, and the way Vijay and his team at Atomicwork are approaching the solution, with a completely modern and user-led approach, is thrilling for us. Add to this the fact that this is an experienced team that understands well how to build world-class products; we are delighted to be part of this journey.” Arun Penmetsa, Partner at Storm Ventures, said, “The proliferation of HR and IT solutions in the last 20 years has led to a huge number of tools for employees to interact with, resulting in delays and loss of productivity. Atomicwork provides a single self-service platform for a hybrid workforce that addresses this pain and dramatically improves the employee experience.” Atomicwork was founded in September 2022 by Vijay Rayapati, Kiran Darisi and Parsuram Vijayasankar. Vijay is a SaaS veteran, whose startup Minjar was acquired in 2018 by Nutanix, where he served as VP and GM before leaving to start Atomicwork. Kiran and Parsuram were both part of the founding team of Freshworks and were instrumental in its rise from startup to public company in just over a decade. About Atomicwork Atomicwork is an employee success solution that enables enterprises to deliver fast and scalable employee support workflows. Harnessing AI, Atomicwork seamlessly integrates your employees, processes, and systems for unparalleled efficiency in support, service, and operations. Atomicwork is headquartered in San Francisco with offices in Singapore, Bangalore, and Chennai, and is committed to fostering a world where work is meaningful, and employees are empowered to succeed. For more information please visit https://www.atomicwork.com/ Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.atomicwork.com/

September 05, 2023 08:00 AM Eastern Daylight Time

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