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Kazakhstan Upholds Investors' Rights with the Implementation of Pivotal Asset Recovery Law

Prodigy Press Wire

Kazakhstan has initiated a groundbreaking legal reform with the enactment of the "Law of the Republic of Kazakhstan on the Return of Illegally Acquired Assets to the State" on July 12, 2023. The law, mandated under the president's directive and developed by MPs of the Mazhilis (Parliament), aligns with international standards and practices from developed nations, focusing on the recovery of assets obtained through illicit means. Importantly, the law does not apply to ‘bona fide’ investors, including both domestic and foreign investors. A Transparent and Legal Framework The newly implemented law asserts its commitment to international norms and transparency, featuring robust legal procedures for asset confiscation and emphasizing legitimate state actions. It installs stringent monitoring and analysis mechanisms to counter the illegal acquisition, withdrawal, and return of assets, thereby fortifying the rights of Kazakhstan citizens and contributing to the nation’s sustainable economic and social development. Judicial and Public Oversight The law promotes fairness and transparency through reinforced judicial and public control over the asset recovery process. The execution of this law at the pre-trial stage involves a commission comprising representatives from the executive branch, MPs, and eminent public figures, ensuring an adversarial civil process where every entity can protect its rights. Protection for Bona Fide Investors Crucially, the law provides unequivocal safeguards for bona fide investors and entities. It is meticulously crafted to exclude conscientious investors, reinforcing the Constitution of Kazakhstan's guarantees regarding the inviolability of private-property rights. The law emphasizes that bona fide investors possessing assets exceeding 100 million US dollars are not independently subjected to the provisions of this law. International Compliance and Cooperation Kazakhstan's unwavering commitment to international legal cooperation and compliance with procedural and substantive requirements is underscored within this law. It adheres to all of Kazakhstan’s existing international legal agreements related to the protection and support of investments with foreign states, highlighting the significance of maintaining investment activity and international economic ratings. A Commitment to Sustainable Development and Legality With the initiation of this law, Kazakhstan is fortifying its stance on transparency, legality, and sustainable development. It guarantees protection and equitable treatment to all bona fide investors, national or foreign, respecting the rights delineated by the Constitution of Kazakhstan, its international obligations, and legislation on national and foreign investors, business entities, and individuals. This pivotal legal reform seeks to alleviate conditions enabling the further illegal withdrawal of assets from the country, reinforcing an environment of legal integrity and protecting the rights of bona fide purchasers, creditors, and investors. Kazakhstan remains steadfast in its dedication to upholding international standards, ensuring a resilient legal environment, and fostering sustainable development. Media contact: Contact Person: Diana Ablyakimova Company : Kazakh Invest Email: d.ablyakimova@invest.gov.kz Location: Astana, Kazakhstan Website: https://invest.gov.kz/ Release ID: 751515

September 26, 2023 12:30 PM Eastern Daylight Time

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OD6 Metals sees substantial potential for Splinter Rock resource growth

OD6 Metals Ltd

OD6 Metals Ltd (ASX:OD6) MD Brett Hazelden discusses with Proactive new rare earth results with grades up to 4,159 ppm total rare earth oxides (TREO) from phase 3 drilling at the Splinter Rock clay-hosted rare earth element (REE) project, northeast of Esperance in Western Australia. To date, the company has completed 78 holes in its 145-hole aircore program, returning in excess of 1,000 ppm TREO in 61% of the holes with extensive clay thickness of up to 56 metres. Notably, high-value magnet rare earth oxides (MREO) constitute about 21% of the TREO grade. Furthermore, there exists significant potential for mineral resource expansion based on these preliminary findings. Hazelden said: “These outstanding drill results have further confirmed the high-grade clay hosted rare earth nature of the Prop Prospect. With the combination of clay thicknesses of up to 56m, grades in excess of 1,000ppm Total Rare Earth Oxides (TREO), and consistency across several kilometres of width and length, the Prop Prospect continues to validate this globally significant discovery. It is important to recognise how materially these results expand the extent of the current footprint of high-grade mineralisation at the Prop Prospect, offering real and substantial potential for resource expansion.” Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

September 26, 2023 12:15 PM Eastern Daylight Time

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Alderan Resources acquires seven projects in Brazil’s Lithium Valley

Alderan Resources Ltd

Alderan Resources Limited (ASX: AL8) MD Scott Caithness speaks with Proactive following the news the company has entered into an agreement to purchase Parabolic Lithium Pty Ltd, which has the right to acquire a 100% interest in seven lithium exploration projects in the mineral resource rich state of Minas Gerais, Brazil. The projects are all located in and immediately to the south of the area known as Lithium Valley. Recent discoveries include Sigma Lithium Corporation’s Grota do Cirilo Project and Latin Resources Ltd’s Salinas Project. Caithness said: “The acquisition of Parabolic’s large and highly prospective granted tenement package in an established lithium district in Brazil is a very exciting development for Alderan and represents the successful culmination of project generation focused on securing high potential critical metals exploration opportunities. “Brazil’s Eastern Lithium Belt is one of the world’s premier lithium provinces with operating lithium mines and recent major discoveries made by Sigma Lithium Corporation and Latin Resources Ltd. Parabolic has an established in-country team with significant experience in identifying lithium prospective areas and has offered to assist Alderan to fast track its on-ground exploration activities which are planned to commence in Q4, 2023.” Contact Details Proactive Investors Jonathan Jackson +61 413 713 744 jonathan@proactiveinvestors.com

September 26, 2023 11:30 AM Eastern Daylight Time

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The Policy Power of Renewable Tech Advancements

Jericho Energy Ventures

ValueTheMarkets News Commentary - Innovation and technological advancements serve as powerful engines for change, extending their impact beyond company growth to influence government policy and establish new industry benchmarks. This means governments can then design subsidies and incentives that specifically target the adoption of advanced, sustainable technologies. Jericho Energy Ventures Inc. (TSXV: JEV) (OTC: JROOF), Ecolab Inc. (NYSE: ECL), Enphase Energy, Inc. (NASDAQ: ENPH), and Tesla, Inc. (NASDAQ: TSLA) are companies harnessing today's technological innovations. According to a recent S&P Global Ratings and S&P Global Commodity Insights thought leadership report on renewable energy funding in 2023, significant capital is flowing into renewable energy projects, particularly wind and solar. This report also highlights challenges such as investment gaps in transmission and storage, as well as the need for evolving market designs to prevent integration bottlenecks and dysfunctional energy markets. Companies like Ecolab, Enphase Energy, and Tesla are not just on a mission to combat climate change, they are leveraging technological advancements that could potentially shape energy policies and market dynamics. Breakthrough Hydrogen Tech Sets New Standard Jericho Energy Ventures (TSXV: JEV) (OTC: JROOF) is an energy company positioned for the current energy transitions. Jericho's portfolio company H2U Technologies, has made a groundbreaking advancement in sustainable hydrogen production. The company recently reported successful durability tests of its new iridium-free catalysts, boasting an impressive projected lifetime of 25,000 hours. This is a monumental leap from the previous best-known iridium-free catalysts, which had lifetimes of just 1,000 to 1,400 hours. The new catalysts are not only more durable but also more affordable. H2U Technologies specializes in next-generation electrolyzer development and focuses on Proton Exchange Membrane (PEM) electrolyzers. The company aims to address supply chain issues, particularly the reliance on iridium, which is a high-risk material in terms of supply disruptions. By developing more durable and cost-effective catalysts, H2U Technologies not only validates its technology but also contributes to making hydrogen production more efficient and sustainable. Jericho co-led a Series A investment in H2U along with Dolby Family Ventures, Hess Corporation (NYSE: HES), and Motus Ventures, and has an appointee to H2U’s Board of Directors. Speeding Up Sustainable Adoption Ecolab Inc (NYSE: ECL) is a global leader in water, hygiene, and infection prevention solutions and services. Ecolab's advancements in reliable and cost-effective solutions are reducing investment risks, potentially making it easier for policymakers to support sustainable practices. For instance, Ecolab's focus on water conservation and purification technologies aligns with global renewable energy policies. The company's cutting-edge technologies like the Ecolab Science Certified program, serve as a model that governments could consider when crafting targeted incentives. Such programs have the potential to speed up the adoption of sustainable practices in sectors such as food service and healthcare, delivering both economic and environmental advantages. Furthermore, Ecolab's innovations in pest elimination, which go beyond mere control to complete eradication, could influence future regulations around public health and safety. Similarly, its advancements in ultra-pure water technologies in the life sciences sector could set the stage for new regulations around pharmaceutical manufacturing. Reducing Solar Investment Risk and Maintenance Costs Enphase Energy, Inc. (NASDAQ: ENPH) is a global company specializing in solar energy solutions. Enphase is advancing the reliability and cost-effectiveness of its microinverters and battery systems, reducing investment risk and maintenance costs. Its latest IQ Battery 5P is engineered to integrate smoothly with California's NEM 3.0 systems. Net energy metering (NEM) allows solar panel owners to send excess electricity back to the grid and receive credits on their utility bills. The NEM 3.0 proposal aims to revise this compensation structure. Enphase's IQ Battery 5P could set the stage for future energy storage and grid stability regulations as it demonstrates a practical application of advanced battery technology in a changing regulatory landscape. On the global front, Enphase aims to dominate emerging markets with its IQ8P Microinverter and sees untapped potential in the small commercial solar sector. Tesla's Many Milestones Could Shape Future Regulations Tesla Inc (NASDAQ: TSLA) is a trailblazer in the automotive and energy sectors, pushing the boundaries of what's possible in electric vehicles, renewable energy, and artificial intelligence. In 2023 Tesla set records in vehicle production, deliveries, and revenue, with Model Y becoming the best-selling vehicle globally. This success comes despite economic uncertainties and high interest rates, showcasing the reliability and cost-effectiveness of electric vehicles (EVs). Such proven reliability lowers investment risks, making it easier for policymakers to support ambitious renewable energy initiatives. Tesla's work in AI and Full Self-Driving (FSD) technology is another game-changer. With over 300 million miles driven using FSD Beta, Tesla is amassing invaluable data that could influence regulations around autonomous driving. The company's AI capabilities, including its Dojo training computer, are setting new standards for machine learning, which could guide future policies on AI ethics and safety. Furthermore, Tesla's energy storage solutions like Powerwall and Powerpack are revolutionizing how we think about renewable energy. Governments are being encouraged to design subsidies and incentives that specifically target the adoption of advanced, sustainable technologies. Ecolab's technological advancements cover multiple sectors. Similarly, Enphase boasts a multi-faceted approach to market leadership. Tesla's open-source approach to its charging standard, now adopted by other major automakers, exemplifies how a company's technological leadership can set new industry benchmarks and influence international policy. Meanwhile, Jericho Energy Ventures' portfolio company's non-iridium catalysts offer a six-year lifespan in specific uses like PEM electrolyzers, marking a commercial breakthrough. IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the "Publisher") is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by Jericho Energy Ventures Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of two hundred and sixty thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. 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Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

September 26, 2023 11:00 AM Eastern Daylight Time

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LevLane Advertising Named Finalist for Ragan's PR Daily Awards

LevLane

LevLane Advertising, a Philadelphia-based full-service advertising agency known for its expertise in strategic marketing and communications, has been named a finalist in Ragan’s PR Daily Awards for its submission: Understanding Consumer Behavior During Inflation, in the original research category. Ragan’s PR Daily Awards celebrate the successful campaigns, initiatives, people and teams in the communication, PR, marketing and employee well-being industries. LevLane worked with its client, Provident Bank (Iselin, NJ), to create an original survey that aimed to discover how consumers were adjusting their routine spending and travel habits in response to rising prices. The campaign featured the strategic use of original research to gain insights into consumer behaviors and spending habits during this time of intense inflation. By employing a comprehensive PR strategy that included open-ended survey questions, sound-bite generation, a press release, targeted pitching and social media outreach, the team achieved significant earned media coverage by top-tier and target press outlets. “We developed this survey during a time when inflation was sky high. Our main objective was to better understand consumer behaviors and sentiment related to their everyday spending, saving and travel habits at a time when inflation was at its peak,” said Liz Weir, chief marketing officer at LevLane. “The campaign earned 76 pieces of coverage across top-tier national and international media outlets. Some of our notable placements included features in “The Hill” and “The Daily Mail – US Edition,” a mention in “Fortune,” and additional coverage in various trade and local target publications.” Earned media coverage resulted in a total audience reach of 1.26 million, engaging a broad range of consumers. The press release itself achieved an overall reach of 3.6 billion, demonstrating the widespread interest surrounding the research findings. “We recognize the impact that inflation has had on consumers over the past few years and are committed to addressing the financial concerns of our customers,” said Keith Buscio, first vice president, director of public relations and communications at Provident Bank. “As bankers, it’s important for us to gain these insights to strengthen our reputation as a trusted financial advisor during challenging economic times." Along with Weir, the project team included Lauren Stralo, PR supervisor (LevLane); Lauren Hepburn, PR specialist (LevLane); Keith Buscio, first vice president, director of public relations and communications (Provident Bank); and Christina Payne, communications specialist (Provident Bank). Ragan will recognize finalists –and announce category winners – at an event on December 15 at the National Press Club in Washington, D.C. About LevLane LevLane Advertising is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. For more information about LevLane and capabilities, please follow us on LinkedIn, Instagram and Facebook. Contact Details LevLane Advertising lstralo@levlane.com +1 484-747-0172 lstralo@levlane.com Company Website https://www.levlane.com

September 26, 2023 10:30 AM Eastern Daylight Time

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Ramp and MetaMask join forces to streamline access to web3

Ramp

Ramp, a financial technology company building payment rails connecting crypto to the global financial system, announced a strategic partnership with MetaMask, the world's leading self-custody web3 platform. The collaboration kicks off with the integration of Ramp's on-ramp services directly into MetaMask's mobile application and MetaMask Portfolio. This feature empowers users from over 150 countries and territories to effortlessly convert traditional currency to cryptocurrency with MetaMask, unlocking a vast array of blockchain applications, from decentralized finance to Web3 gaming. In 2022, MetaMask surpassed 100 million users. Plans are also underway to integrate Ramp's top-tier off-ramp capabilities into the MetaMask wallet, which will allow users to convert back from crypto to traditional currency, closing the loop between traditional finance and decentralized platform "At MetaMask, we recognize that seamless, secure and user-friendly on-ramps are essential for bridging the gap between traditional and decentralized finance. Integrating Ramp Network is not just a technical enhancement; it's a commitment to providing our users with the most intuitive and frictionless experience as they venture into the world of cryptocurrencies. With Ramp, we're ensuring that everyone, from novices to experts, has access to the decentralized future without compromise," said Lorenzo Santos, Senior Product Manager at MetaMask. This partnership marks the beginning of a broader alliance with the shared vision of taking blockchain technology to the next level and making it an integral part of our digital lives. Together, Ramp and MetaMask are doubling down on democratizing access to Web3, ensuring it's not just for the tech-savvy, but for everyone. “MetaMask and Ramp's collaboration has just accelerated the Web3 revolution! With Ramp's unrivaled setup in South America and support for PIX instant payments in Brazil, we're talking about onboarding 100 million Metamask users, across 150+ countries and 40+ local currencies, straight into Web3 - from zero to crypto in mere seconds. Add to that mix direct access to 9 different Ethereum Layer 2 networks (with more to come), and one thing is clear: this isn't just another partnership, it's a quantum leap forward. The user-friendly Ramp widget doesn't just make it easier; it makes it inevitable. Welcome to the future where Web3 is everyone's reality," said Szymon Sypniewicz, CEO at Ramp. About Ramp Ramp is a financial technology company building solutions that connect the crypto economy with today’s global financial infrastructure. Through its core on- and off-ramp products, Ramp provides businesses and individuals across 150+ countries with a streamlined and smooth experience when converting between cryptocurrencies and fiat currencies. Ramp is fully integrated with the world’s major payment methods, including debit and credit cards, bank transfers, Apple Pay, Google Pay, and more. About Consensys Consensys is the leading blockchain and web3 software company. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. Through our product suite, including the MetaMask platform, Infura, Linea, Dilig ence, and our NFT platform, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see. Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on. To explore our products and solutions, visit https://consensys.io/. Contact Details Leora Schreiber pr@marketacross.com

September 26, 2023 10:30 AM Eastern Daylight Time

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Minuteman Press Franchise in Westlake, Ohio Moves to New Location, Expands Business

Minuteman Press International Inc

Jennet and Dan Foster are the owners of the Minuteman Press franchise in Westlake, Ohio. The family business first opened in 2004 and 19 years later, Jennet and Dan celebrated their relocation from North Olmsted to Westlake with a grand opening event on June 15, 2023. Minuteman Press in Westlake is located at 26145 Center Ridge Road, Unit A, Westlake, OH 44145. Expanding & Relocating the Business On the relocation, Jennet shares, “We acquired some new machines (Xante envelope press and Duplo cut, score, perf machine) and we were looking to expand. We first thought about expanding into the empty space next door and continuing to lease but then we decided to invest in ourselves instead and bought a commercial property. With room for the new equipment, we can offer in-house services that were previously vendor jobs, so the turnaround times on certain products is now even quicker for our clients.” Jennet continues, “Now, we have the space to expand even more. We just purchased a used booklet maker and will eventually add another color digital press. We also now have double doors, so we don't have to have pallets dropped on the sidewalk and disassemble them to bring them in. Our new facility also has more desk space for our staff. There are currently 5 people on our team and it’s been a great move! It was a little sad to leave North Olmsted but Westlake has welcomed us with open arms and we're happy to be here.” Reflecting on the grand opening, Jennet says, “The grand opening was held on June 15. We couldn't believe the number of people that attended. We had over 100 people and our giant parking lot was overflowing. It was packed inside and outside at the cornhole boards. The Chambers of Commerce that I'm involved with were fantastic in getting the word out. It was a great party that really came together nicely.” Growth & Getting Involved in the Community One key to growth has been Jennet’s community involvement. She shares, “I'm super involved with many organizations. I'm in four Chambers of Commerce including being on the board of one and different committee roles on the others. I am also a member of BNI as well as the National Association of Women Business Owners. In 2019, I did the 10,000 Small Businesses Program and that was really helpful in understanding different aspects of business. As a member of NAWBO, I do outreach to graduates of the program.” Jennet continues, “I am not just in these organizations, I am personally involved, which helps me get to know so many people. And it’s so true that people want to do business with people they know, like, and trust. We also advertise as a sponsor within these organizations and we advertise with direct mail to our customers and potential customers. You have to let people know about all of the products and services that you provide. Otherwise, how will they know that they need them?” She also credits the Minuteman Press support team for helping her business stay on track. Jennet says, “Last year, we were understaffed and had a family emergency. Both our RVP Rich DeRosa & field rep Ryan McIntyre were there for us to help out at the shop to keep things moving. It was a real lifesaver and very much appreciated. They have also helped with hiring and are also good to bounce ideas off of when you're considering new equipment, and they offer assistance when we need help with vendors. The FLEX software is great, too.” Minuteman Press Reflections As they approach 20 years in business as Minuteman Press owners, Jennet shares, “When we started Minuteman Press with my dad, Dan and I were just newlyweds. One of the things that has been wonderful for us about owning the business is that we can be there for our 3 kids. When they were younger, we were able to pop out in the middle of the day to help with a class party or read the class a story or whatever they needed. Today, they're now 13, 15, and 17. Having Minuteman Press as our business allows us to have that freedom to be there for our family.” It’s also clear that Jennet and Dan simply love what they do. She says, “What we love about this industry is helping our customers. They will come in with just an idea. We will then give a little guidance, design it, produce it, and wow them with the finished product, which they use to achieve their purposes.” She adds, “We love to watch our customers grow and succeed and we appreciate them letting us help them with that!” Minuteman Press in Westlake is located at 26145 Center Ridge Road, Unit A, Westlake, OH 44145. For more information, visit their website: https://minuteman.com/us/locations/oh/westlake/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

September 26, 2023 10:00 AM Eastern Daylight Time

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WAGMI Games Founder's Packs Coming Exclusively to OpenSea on September 27th

WAGMI Games

The community-powered Web3 entertainment franchise WAGMI Games has announced the launch of the upcoming Founder’s Packs will take place on September 27th exclusively on NFT marketplace OpenSea. WAGMI Games Founder's Packs was created in partnership with Gadget-Bot, the art studio behind the iconic designs in Transformers 4, Jurassic World, Apex Legends, and Call of Duty. Each of the 10,000 Founder’s Packs represents an unopened card pack containing a story-driven, playable character for WAGMI Defense, the first mobile game from WAGMI Games. The story and characters of the Founder’s Packs will be integrated into the rapidly evolving and interoperable WAGMI Games universe. Players will be able to utilize and level up their characters in WAGMI Defense after unpacking their cards. Once opened, Founder’s Packs are permanently burned and removed from circulation to make the primary collection on OpenSea extremely hyper-deflationary in nature. The initial number of 10,000 NFTs is expected to diminish as players open and burn their Founder’s Packs. Cards will be tradeable on layer-2 marketplaces, including Immutable and Rarible, while the unopened Founder’s Pack NFTs can be traded on the OpenSea platform. Any user who minted and unveiled a Founder’s Pack will get immediate access to the beta release of WAGMI Defense before the mobile game’s global launch. “We're super excited to introduce this collection of one time cards that are a testament to the excitement that is card collecting in WAGMI Defense. And with the evolving of these cards into new rarities the supply becomes less and less which makes them more unique, special and rarer over time." stated Luis Trujillo, Co-founder of WAGMI Games. WAGMI Games aims to bring back the excitement of opening collectible cards in digital form with the launch of Founder’s Packs. Each pack conceals a mix of Rare, Epic, and Legendary variations of Founder’s cards, and players are invited to assemble a complete set of all 32 Legendary card versions available. The Founder’s Packs’ launch follows WAGMI Games’ partnership with OpenSea as part of WAGMI’s mission to "revolutionize" the NFT landscape by setting new benchmarks in the realms of art, marketing, and utility. WAGMI plans to develop new NFT collections, including NiFe Wars comics, that will blur the lines between NFTs and digital storytelling. OpenSea has launched a dedicated page for WAGMI Games Founder’s Packs and further details about the mint can be found on WAGMI Games’ website. About WAGMI Games WAGMI Games is a pioneering Web3 transmedia entertainment franchise that aims to achieve mass adoption by seamlessly integrating mobile gaming, deep lore, and immersive storytelling. Our mission is to bridge the gap between the worlds of Web3 and Web2 by delivering an unparalleled entertainment experience and fostering a strong community of players and enthusiasts. Contact Details Dan Edelstein pr@marketacross.com

September 26, 2023 10:00 AM Eastern Daylight Time

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Peer39 Goes Live with Compliant for Compliance Metrics

Compliant

Compliant, a data compliance technology company, has partnered with Peer39, the leading global provider of pre-bid contextual suitability and quality solutions for modern marketers, to introduce and offer its customers a data compliance metric for programmatic media campaigns. For the first time ever, advertisers, agencies and publishers will have a scalable solution for measuring data compliance in digital media campaigns and eliminating risk within their marketing efforts – while simultaneously signaling to regulators and consumers their commitment to acting lawfully. “It’s unthinkable in today’s environment that any marketer would spend money on media that puts their brand at risk. This is no different than when the industry asked itself why would we pay for ads that no one sees. No brand should be asked to buy media that is non-compliant.” said Jamie Barnard, CEO, Compliant. “By joining Peer39's marketplace, we are expediting the ways in which brands can use data compliance metrics across the programmatic ecosystem.” Through Peer39’s Contextual Data Marketplace, Compliant’s automated solution provides ad buyers with a Campaign Compliance Index (CCI) which measures the level of data compliance within a brand’s media campaign. The CCI score provides metrics that regulators are focused on such as consent, data leakage, and number of unauthorized tags and data resellers. With this new level of transparency in the publisher inventory, brands can protect themselves from activating media dollars with non-compliant publishers. “Our industry is at another important tipping point. Just like the uprising around brand safety or viewability or most recently made for advertising, data compliance will be as transformative and likely much more consequential from both a consumer trust and enforcement perspective,” said Mario Diez, CEO, Peer39. "With Compliant now enabled through Peer39’s Data Marketplace, brands can see the compliance of their media, and take action, avoiding high risk inventory and rewarding trusted environments." Data Compliance Research Pinpoints the Industry Need The lack of transparency in the digital supply chain means that unlawful and unethical data practices go unseen, potentially exposing companies to irreparable harm. A study conducted by Compliant, which will be released tomorrow at the World Federation of Advertisers' Digital Governance Exchange in New York, looks at over one billion impressions measured across more than 1,000 programmatic media campaigns. The results found that: Two out of three digital U.S. publishers (67 percent) do not offer consent choices for consumers Nearly all (91 percent) of U.S. publishers with a Consent Management Platform are currently passing Personally Identifiable Information (PII) to third parties before consent 82 percent of U.S. publishers have elevated data leakage risk through excessive vendors, piggybacking or tags With consumers increasingly concerned about brands tracking their online behavior, and intensifying FTC enforcement, data compliance is quickly becoming a new brand standard in digital media. With this new offering, brands and agencies can now adopt data compliance as a primary input to their responsible media frameworks and media quality initiatives. About Compliant Compliant is pioneering a new standard for data compliance in the digital marketing industry. The compliance technology company offers risk management solutions to brands, agencies and publishers. Amidst ever-evolving privacy regulations and consumer expectations, Compliant provides the digital ad industry the tools it needs to be compliant. The company’s suite of data compliance solutions measure systematic privacy and compliance risks across owned-and-operated media and paid media, allowing companies to benchmark risk by market, category and brand. This industry-leading scoring system has been used in thousands of compliance audits across the world's leading advertiser and publisher sites. Compliant boasts a strong senior leadership team with unmatched expertise across privacy, digital governance and compliance technology, including Elliot Bell (former Facebook), Magid Souhami (former P&G), and Jamie Barnard (former Unilever). For more information and to view Compliant’s Annual Publisher Audits, visit www.compliant.global. About Peer39 Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry’s leading brands, agencies, and publishers trust Peer39’s AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people’s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it’s as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context. Contact Details Kite Hill PR for Compliant +1 724-787-1565 compliant@kitehillpr.com

September 26, 2023 09:30 AM Eastern Daylight Time

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