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New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2023 09:00 AM Eastern Daylight Time

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Gordon Marketing Acquires Senior Elite Services

AmeriLife

Gordon Marketing, a national, independent and family-owned field marketing organization (FMO) and affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has acquired longtime partner Senior Elite Services, a full-service health, life and financial planning agency serving agents and their clients across the Midwest and Southeast United States. Per the agreement, terms of the deal were not disclosed. “Since 2011, Senior Elite Services has enjoyed a successful relationship with Gordon Marketing, and we’re excited to take it to the next level,” said Jonathan G. Acevedo, founder and president of Senior Elite Services. “Our expanded partnership will allow for even greater alignment with Gordon Marketing and AmeriLife, and help us assist even more agents who wish to follow in the same footsteps and achieve their goals and dreams.” Founded in 2008 and headquartered outside of Nashville in Fairview, Tennessee, Senior Elite Services trains its agents to take a holistic approach to their clients’ health and financial well-being. The agency employs a unique, self-generated lead model through its partnerships with local pharmacies and boasts a broad portfolio of Medicare, life insurance, and health specialty plans and annuities. A values-driven, minority-owned business, Senior Elite Services is deeply committed to the communities it serves, with a focus on breaking down the complexities of the insurance buying and financial planning process and providing clients with solutions that fit their unique needs. “The most successful partnerships often have strong roots, and the history between Senior Elite Services and Gordon Marketing is testament to that,” said Scotty Elliott, Chief Distribution Officer for AmeriLife Health. “I’m thrilled to welcome Jonathan and his team to the AmeriLife family of companies and excited for what’s to come for them as they tap into our best-in-class resources under the continued guidance of Rebecca and Sylvia Gordon and their incredible leadership team.” ### About Senior Elite Services Senior Elite Services, LLC (SES) is a full-service Medicare, life insurance and financial planning agency serving Tennessee since 2008. Founder and President Jonathan Acevedo and his team are licensed and bonded across the Midwest and Southeast in Tennessee, Michigan, Indiana, Ohio, Kentucky, Alabama, Georgia, Florida, Mississippi, Arkansas, North Carolina and South Carolina. SES offers help with all of its clients’ insurance options and retirement planning, taking the time to explain all the complexities to ensure they have the best benefits for their needs. For more information, visit SeniorEliteServices.com. About Gordon Marketing Founded in 1980 by Dick and Margaret Gordon, Gordon Marketing is an award-winning field marketing organization (FMO) committed to serving thousands of independent insurance agents nationwide. A third-generation, family-owned and operated company, Gordon Marketing specializes in senior-related health and life insurance products and offers a complete portfolio of annuity, Medicare Supplement and Long-Term Care solutions. From Medicare Basics and Advanced Compliance to other in-depth learning and development opportunities, Gordon Marketing offers the best-in-class training agents need to stay in business and succeed in the ever-changing insurance industry. For more information, visit GordonMarketing.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Partnership Inquiries Patrick Nichols +1 727-726-0726 pnichols@amerilife.com Company Website https://amerilife.com/

October 17, 2023 09:00 AM Eastern Daylight Time

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October Is Manufacturing Month: Here’s How Shapeways Is Revolutionizing Manufacturing For Small And Mid-Sized Companies

Benzinga

By Faith Ashmore, Benzinga October is recognized as Manufacturing Month, a time to celebrate and promote the crucial role that manufacturing plays in the global economy. Manufacturing Month highlights the significance of this industry in various aspects, including the global supply chain, job creation, and innovation. Manufacturing encompasses the production of goods that are essential for everyday life. From automobiles to electronics, clothing to food products, manufacturing provides the foundation for meeting the demands of modern consumers across industries. It serves as the backbone of economies worldwide, creating a ripple effect that stimulates economic growth and development. In many ways, manufacturing is a driver of innovation. The industry constantly evolves, harnessing new technologies, materials, and processes to enhance production efficiency and product quality. Manufacturing innovations have led to advancements in areas such as automation, robotics and sustainable practices. These innovations not only benefit the manufacturing sector but also have a broader impact on other industries and society as a whole. On October 6th – National Manufacturing Day – President Biden released a statement talking about the importance of manufacturing and its impact on the domestic and global economy. Biden and his administration shared, “Manufacturing is the backbone of our economy, but for the past few decades, we have not always treated it that way.” The proclamation goes on to share the importance of investing in manufacturing. Shapeways Holdings, Inc. (NASDAQ: SHPW), a prominent player in the digital manufacturing industry, is currently redefining the global manufacturing landscape. Shapeways is accomplishing this by enabling on-demand manufacturing and simplifying complex production through its exclusive software system. The company extends its support to small and midsized manufacturers, providing them with access to Shapeways' proprietary software and assisting them in digitizing their operations, driving revenue growth, and expanding their manufacturing capabilities. The company reported growth during the first half of 2023 with a notable 26% year-over-year enterprise growth. Shapeways has embraced Manufacturing Month and held its very own Shapeways Manufacturing Week during the first week of October to kick off the month. Shapeways was determined to create a comprehensive event focused on advancing practical solutions, encouraging innovative thinking and exploring the future of manufacturing. Previously, Gregory Kress, CEO of Shapeways, has emphasized the untapped potential in the manufacturing industry: "The manufacturing industry is one of the largest markets that has yet to be digitized,” he said, “While large manufacturing companies are investing in digital transformation, smaller and midsized players have often been left behind. We aim to help them achieve the same advantages as their larger counterparts." Recognizing the need to reshape the manufacturing sector, Shapeways launched OTTO, a proprietary software platform designed to streamline ordering, perform file analysis and expedite production. OTTO goes beyond optimizing labor efficiency, asset utilization and inventory costs – the powerful software platform also enhances collaboration between manufacturers and their customers, fostering growth and paving the way for future opportunities. In 2022, Shapeways added to its capabilities solidifying the relationship between manufacturers and buyers by acquiring MFG and integrating its software features and services into the platform. Through MFG.com, manufacturers now have access to an end-to-end procurement and management system, helping them enhance productivity and revenue. The MFG service is beneficial for business owners, industrial designers, and engineers alike. To further demonstrate their commitment to the manufacturing sector, Shapeways introduced MFG Materials, a new software offering on the MFG platform. This addition provides manufacturers with discounted access to a wide range of raw materials, averaging a 15% discount off list prices. Reflecting the growing global raw materials market – which was valued at $169.8 billion for aluminum alone in 2021 – this innovative solution taps into a market projected to reach $277.5 billion by 2030, according to Precedence Research. Taking user feedback into account, Shapeways developed MFG Transactions within the MFG platform. This practical solution allows manufacturers to directly handle invoices and payments, fulfilling the requests of 92% of MFG buyers. Shapeways also introduced the 3D Model Viewer, a sophisticated tool that simplifies the quoting experience. The 3D Model Viewer showcases all the files a potential buyer uploads with their Request for Quote (RFQ), including 2D files. It not only enables interactive highlighting and grouping of intricate details but also provides precise measurements and superior visualization techniques. With its renowned expertise and advanced software, Shapeways is positioned as a leader in revolutionizing the manufacturing landscape. By extending their innovative on-demand manufacturing services and software to a wide range of industries, Shapeways allows other companies to leverage their knowledge and insights to remain competitive in a constantly evolving modern market. Read more about what Shapeways is doing in the manufacturing and software industries. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

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Discover TechBerry: Pioneering The Future Of Forex Trading

Benzinga

By James Wells, Benzinga Of all financial markets, the FX market has the biggest daily trading value. Despite the rich prospects it presents, the steep learning curve poses serious hazards and necessitates careful capital management. As such, the industry can be both difficult and lucrative. Like any skill, forex trading requires commitment and competence. A well-designed strategy factoring in macroeconomic factors, steadfast discipline and the appropriate mindset are essential for success. However, the emergence of social trading is completely altering this story – companies like TechBerry come into play, fusing social data with AI to provide investors with multiple advantages. A cutting-edge automated Forex platform, TechBerry expertly sorts through more than 100k customer trading accounts. Its AI generates trading strategies from the most profitable deals, acting as an advanced expert advisor (EA) with a powerful internal AI core. Unveiling TechBerry's Distinctive Strategy At TechBerry's core lies a groundbreaking approach to social forex, offering users uninterrupted market insights. Beyond conventional analysis, TechBerry taps into the wisdom of over 100,000 seasoned traders, harnessing their online account data to gauge market sentiment and trajectory. Furthermore, TechBerry's sophisticated deep learning algorithm scours vast data reservoirs to pinpoint prime trading opportunities. By integrating the TechBerry expert advisor software with the renowned MetaTrader 4 (MT4) or MetaTrader 5 (MT5) platforms, even novices can potentially thrive – sidestepping intricate analyses and leaning on veteran trader expertise. Established in 2015, TechBerry proudly flaunts an average monthly profit of approximately 11.2% from historical records, looking to equip traders to triumph and navigate the intricate maze of forex trading. Unlocking Value: Perks For Every Market Player TechBerry has the potential to be the ideal platform to boost your financial game, regardless of whether you're a trader, investor or financial institution. Here's an overview of how each market participant can utilize TechBerry's power: Investors: TechBerry has regularly shown a noteworthy average monthly return of about 11.2% since its founding in 2015. Investors may watch as their assets grow thanks to the advanced automated trading system, which reduces the need for ongoing supervision. Additionally, investments are protected from potential downturns up to a predetermined maximum with a protective insurance layer. Traders: Regardless of one's degree of trading experience, TechBerry provides a path to improved performance. The platform's sophisticated AI-driven algorithms not only accelerate trading but also give users access to collective knowledge and invaluable learnings from the expansive community of traders on the platform. Financial Institutions: TechBerry's extensive collection of both real-time and historical trading data is an excellent resource for institutions looking to strengthen their position in the fiercely competitive world of currency. Muslim Investors: TechBerry continues to uphold Sharia principles with steadfastness, enabling Sharia-compliant trading practices. Muslim investors can trade currencies in accordance with their religious values thanks to the platform's automated service, which doesn't use preset profit margins. It should be noted that all of TechBerry's services have undergone careful auditing by respectable outside organizations like My FxBook, FX Audit, FX Blue. TechBerry's Edge Over Competitors? With numerous platforms such as TechBerry enabling social trading, the forex industry is saturated. TechBerry's main competitor, eToro, combines individual and copy trading. It enables traders to simulate investments using a variety of products, including stocks and cryptocurrency. Instead of just duplicating trades, TechBerry employs collective trader expertise to provide people access to fully automated Forex trading. AvaTrade provides a variety of trading platforms and resources and has a global presence. AvaTrade offers a wide range of tools but makes no precise monthly return promises, in contrast to TechBerry, which places an emphasis on automated trading and regular returns. A feature not found in AvaTrade’s advertising communications, TechBerry pays traders for exchanging data. The Future Of TechBerry With its unique features, TechBerry could stand out as a leading automated social trading platform. Its notable average monthly profits of 11.2% are the result of its skill at analyzing more than 100,000 trading accounts and turning them into employable methods using AI algorithms. TechBerry's reputation for excellence is enhanced by loss protection insurance, a user-friendly interface, and honors from numerous market analysts. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

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The AI Story Is More Than Nvidia – Companies Like Amesite Are Leveraging AI To Transform E-Learning

Benzinga

By Meg Flippin, Benzinga Currently, Nvidia (NASDAQ: NVDA) is almost becoming synonymous with artificial intelligence, and for good reason: the company is the leading maker of advanced graphics processing units (GPU) which are used in everything from chatbots to voice assistants. With demand for AI taking off so has Nvidia’s growth and its share price. In its most recent second quarter, sales soared 101% year-over-year to $13.51 billion. The stock boasts a market cap of $1.16 trillion, joining an elite group that includes Amazon (NASDAQ: AMZN), Apple (NASDAQ: AAPL), Microsoft (NASDAQ: MSFT) and Alphabet (NASDAQ: GOOGL). There’s a lot for investors to be optimistic about when it comes to AI. The global artificial intelligence market is forecast to reach $150.2 billion in 2023 and grow at a CAGR of 36.8% from now until 2030. In 2030, revenue is projected to reach $1.35 trillion. Applications like ChatGPT get all the attention, but there are many use cases. AI is powering several emerging areas of tech including big data, analytics, robotics and the Internet of Things. There’s More Than Nvidia The future appears bright for AI, but Nvidia isn’t the only company poised to benefit. There are a lot of enterprises using AI to solve real-world problems in innovative ways. Amesite (NASDAQ: AMST) is one of them. The AI-based software company, hailing out of Detroit, makes software products and platforms to improve learning. It may not yet be top of mind for some AI-focused investors, but AI underpins all its offerings. Amesite takes a technology-first approach aimed at improving the outcomes of learners. With its platforms courses can be added quickly, programs are adaptable, users stay engaged, and delivery costs are low. In one example, Amesite was able to onboard 50 courses in four days for EWIE Group of Companies, a commodity management company. The Power Of AI In Amesite’s vision for education and upskilling, learners aren’t taught in silos but are part of a larger learning community. V6, the latest version of its learning platform, is the fruition of that AI-driven vision. It leverages GPT-4, the AI system powering Bing and ChatGPT Plus to offer AI capabilities such as learning and creative assistants, educational games, interactive learning experiences, leaderboards and other learning incentives to keep students engaged. V6 can integrate thousands of application programming interfaces (API), which means it works with most companies and schools’ programs. A partnership with Microsoft (NASDAQ: MSFT) enables Amesite’s offering to scale and add improvements and upgrades on the fly easily. The benefits of AI systems like Amesite’s go beyond that in a learning environment. It can process vast amounts of data and generate insights about a student's learning style, pace, and preferences. Using these insights, colleges and businesses can customize course materials and leverage the power of AI to reduce their costs. The lesson in AI is one of efficiency – as industry after industry sees dramatic cost reductions through use of AI, so will learning. Amesite’s capabilities replace the work of hours of instructors, administrators and IT professionals, by delivering with automated features like posting of supporting materials from qualified sources, data analytics that give customers access to all of their learners’ data in self-generated reports, and 24/7 AI instructional assistance for all users. Amesite’s Growth Opportunity Learning may not be as sexy as AI-powered robots, but it's big business, especially since Amesite operates at the intersection of multiple industries including AI, online education, and software-as-a-service to create learning management systems. All three of those areas are projected to see growth in the years to come. Beyond the 36.8% CAGR for the AI industry, the SaaS market was $167 billion in 2022 and is forecast to grow at a CAGR of 18.5% to 2028. Online education is projected to reach a value of $602 billion by 2030, growing at a CAGR of 17.2% over 2023-2030. Nvidia may be the first to mind when we think about AI, but there are many other companies making a big impact thanks to this technology. In order to continue to thrive, Nvidia needs rapid deployment of AI technologies by disruptors in multiple industries. Amesite might be a company overlooked by the investment community — and one to watch in the education space. The company was early to the AI party, and reports rolling out features at an impressive pace that may deserve notice in a very large but traditional market. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 17, 2023 09:00 AM Eastern Daylight Time

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Agora Data’s Matt Burke Named to 40 Under 40

Agora Data, Inc.

Agora Data, Inc., a fintech company transforming automotive financing for U.S. car dealerships by offering abundant, low-cost capital with precision loan performance data and analytics, has announced Matt Burke, COO of Agora Data, has been named to the “40 Under 40:Industry” list by Auto Remarketing. The accolade recognizes current and next-generation leaders of the used car business who are making significant contributions to the industry and their respective companies. Honorees are highlighted in the October issue of Auto Remarketing and recognized on November 9th at Used Car Week in Scottsdale, Arizona, at the Westin Kierland. “Matt stands out as an exceptional dynamo in the auto finance industry. He’s a true visionary who comprehends the intricacies and has the potential to revolutionize an entire industry,” said Bill Zadeits, President of Cherokee Media Group. “He possesses an unyielding drive, a penchant for innovative thinking, remarkable intelligence, and a genuine concern for people. It’s rare to witness someone so young exhibit such a remarkable combination of qualities. We are excited to celebrate Matt as one of the youngest members in this prestigious group of 40 Under 40 talented individuals.” As a member of Agora’s leadership team, Matt is helping to revolutionize non-prime auto finance by offering affordable financing and data-driven analytics to auto dealers. Agora also enables any dealer to become a finance company and compete with larger retailers. In December 2020, Agora Data made auto industry history by completing the first-ever crowdsourced non-prime auto securitization. This milestone achievement provides auto dealers direct access to ample capital with favorable terms, enabling lower loan interest rates to help fuel their business. Matt has more than ten years of experience in auto finance, serving as the COO of Agora Data and the CEO of Center Street Finance. His responsibilities on the National Auto Finance (NAF) board as this year’s Treasurer underscore his exceptional contributions and dedication for the industry. Matt earned his BBS in Finance and Entrepreneurial Management from Texas Christian University. About Agora Data, Inc. Agora Data, Inc. is an automotive industry fintech revolutionizing financing for car dealers and finance companies. Car dealerships can secure affordable capital to build their own non-prime captive finance company, obtain actionable loan performance data to improve their lending portfolios and use a wide range of solutions to grow their business safely. Powered by patent pending artificial intelligence (AI) and machine learning technology, car dealers can access real-time data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever crowdsourced non-prime auto securitization in 2020 and continues to bring groundbreaking financing solutions to an underserved market. For more information, visit www.agoradata.com or contact us at 1-877-592-4672. Contact Details Shelly Vandeven media@agoradata.com Company Website https://agoradata.com/

October 17, 2023 08:06 AM Eastern Daylight Time

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Lithium Chile Announces 300 mg/l Lithium on New Arizaro Exploration Well, Commencement of Pre-Feasibility Study and Operational Update

Lithium Chile Inc.

Calgary, Alberta - TheNewswire - October 17, 2023 - Lithium Chile Inc. ( TSXV:LITH ) ( OTC:LTMCF ) (“ Lithium Chile ” or the “ Company ”) is pleased to provide an update on its operations in Argentina and Chile. HIGHLIGHTS Two diamond drill holes completed at the Arizaro Project (the “Project”), Argentina.   Both holes encountered brine rich formations in areas not previously drilled.   Results from drilling provide for significant resource upside on the Project.   Prefeasibility Study on the Project to be completed in April 2024.   Three diamond drill holes completed on the Molle Verde Project, Chile.   All three holes encountered brine with two holes displaying good porosity.   ARGENTINA OPERATIONS - ARIZARO PROJECT: 1)        ARDDH-02-8 has been drilled to 538 metres with a very brine-rich, sandy formation encountered at 487 metres. Onsite sampling with the field Turbospec analyzer on six samples collected over 51 metres, returned lithium grades between 297 mg/l and 319 mg/l.  Samples sent to the laboratory reported the following grades: 505-metres to 506.5-metres 282 mg/l Li   524.7-metres to 526.2-metres 300 mg/l Li   More sample results from the lower section of the well are pending   The results from ARDHH-02-8 represent a significant exploration upside for the northern part of the Project, see Figure 1, where the Company currently does not have any Mineral Resource Estimate. 2)        ARDDH-03-7 has been drilled to 600 metres. A 120-metre brine bearing formation of sands and gravels was encountered from 480 metres to end of hole at 600 metres. Prior to testing, a clay band at 170-metres swelled, restricting access of the sampling and logging tools intended to test the brine formation for lithium grades. The hole will be re-entered, opening the clay bottle neck to allow for casing to be installed, followed by sampling. 3)        This week a newly contracted rotary rig will begin drilling two additional water production wells on the Company’s 100% owned, Chascha Sur freshwater concession where Lithium Chiles first water well was drilled. The intention of these two additional water wells is to collect the necessary data to apply for further water usage permits and secure water production for the Company’s proposed Direct Lithium Extraction (“DLE”) production facility. 4)        After completion of the two water production wells, the rig will move back to the main Arizaro property and drill two new production wells, AR-04 and AR-05. The wells are being drilled to provide additional data for the Pre-feasibility Study (PFS) as well as to provide future production wells on the salar. 5)        The two additional production wells, along with three new diamond drill holes will provide the supplementary data analysis required to better understand the reason behind the significantly improved lithium grades from the resampling program recently announced (Press Release July 10, 2023). Once drilled, data and test results from AR-04, AR-05 and three additional diamond drill holes will be used by Montgomery and Associates to interpret the impact of these improved grades on the overall resource calculation of Arizaro. The 43-101 resource update is expected by late November. 6)        Ausenco Engineering was contracted in early September and has commenced work on the Company’s Pre-feasibility Study (“PFS”) further advancing the economics and engineering on the Arizaro project. It is anticipated that the PFS will be completed by April 2024. 7)        Lithium Chile’s wholly owned Argentinian subsidiary, Argentum Lithium, has been shortlisted on Block 4, one of five properties on the northern section of the Salar de Arizaro, released for bid by the Salta Provincial Mining Corporation, REMSA. It is anticipated the final winners of the bids for the REMSA properties will be announced after the Argentina Federal election on October 22nd, 2023.   Click Image To View Full Size   Figure 1 - Salar de Arizaro, Project Locations   CHILE OPERATIONS: Drilling at Molle Verde (Llamara) has just finished with the completion of the third hole. The rig is now moving to the last pad to drill the fourth hole. The first three wells encountered brine, with holes one and three exhibiting exceptional porosity, with hole 3 flowing brine up the drill pipe naturally.   Sampling is underway and once completed, samples from all exploration holes will be batched and sent together for assay. Results will be announced when received.   While sampling is being completed at Molle Verde, Lithium Chile will commence exploration work at its Aguilar property. This work will include sampling grid and TEM geophysics to define the position of three exploratory holes. Drilling on Aguilar to commence before year end.   Interest continues to build amongst the major mining companies in Chile’s lithium potential. The National Lithium Strategy introduced by the Chilean Government earlier this year has stimulated new interest in Chilean partnerships. Lithium Chile continues to explore various opportunities and potential joint ventures.   Steve Cochrane, President & CEO comments, “We are very pleased with the speed of the advancement of our Arizaro project to the pre-feasibility stage. The results from the two new diamond drill holes drilled in previously unexplored areas of our Arizaro property point to the potentiality of a significantly larger resource. We are also extremely encouraged with the increased interest seen recently in our Chilean properties by major mining companies. The latest proposed changes to the lithium mining regulations in Chile provide a stable regulatory environment and are encouraging new investment.”   The Company is also pleased to announce that it intends to extend the expiry date of an aggregate of 6,922,817 outstanding common share purchase warrants ("Warrants") issued by the Company as part of a unit of the Company in connection with a non-brokered private placement announced on October 25, 2021, and further amended on October 26, 2021, and October 29, 2021. The Company proposes to extend the expiry date of the Warrants to June 30, 2024 (the "Extension"). The Extension is subject to approval by the TSX Venture Exchange (the "TSXV"). The Company intends to issue an updated news release upon receipt, if any, of the Warrant Extension Approval. The securities being offered have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, and may not be offered or sold in the United States or to, or for the account or benefit of, U.S. persons absent registration or an applicable exemption from the registration requirements. This news release will not constitute an offer to sell or the solicitation of an offer to buy nor will there be any sale of the securities in any state in which such offer, solicitation or sale would be unlawful. Lithium Chile also announces, subject to regulatory approval, it has granted 300,000 stock options to consultants of the Company. The stock options are issued with an exercise price of $0.65 and will expire October 16, 2024.      ABOUT LITHIUM CHILE: Lithium Chile is an exploration and lithium resource company with a property portfolio consisting of 111,978 hectares in Chile and 20,800 hectares in Argentina. The Company has filed its NI 43-101 Report and Preliminary Economic Assessment, which can be viewed on the Company’s profile at SedarPlus.ca Lithium Chile also owns 4 properties, totaling 21,329 hectares, that are prospective for gold, silver and copper. Exploration efforts are continuing on Lithium Chile’s Carmona gold/silver/copper property which lies in the heart of the Chilean mega porphyry gold/ silver/copper belt.   Lithium Chile’s common shares are listed on the TSX-V under the symbol “LITH” and on the OTC-QB under the symbol “LTMCF”. To find out more about Lithium Chile, please contact Steven Cochrane, President and CEO via email: steve@lithiumchile.ca or Michelle DeCecco, Vice President and COO, via email michelle@lithiumchile.ca. NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.   FORWARD LOOKING STATEMENTS: This news release may contain certain forward-looking information and forward-looking statements within the meaning of applicable securities legislation (collectively "forward-looking statements"). Generally, forward-looking statements can be identified by the use of forward-looking terminology such as "expected", "anticipated", "aims to", "plans to" or "intends to" or variations of such words and phrases or statements that certain actions, events or results "will" occur. Such forward-looking statements are based on various assumptions and factors that may prove to be incorrect, including, but not limited to, factors and assumptions with respect to: the general stability of the economic and political environment in which the Company operates and the timely receipt of required regulatory approvals.  You are cautioned that the foregoing list of material factors and assumptions is not exhaustive. Although Lithium Chile believes that the assumptions and factors on which such forward-looking statements are based upon reasonable assumptions, undue reliance should not be placed on the forward-looking statements because Lithium Chile can give no assurance that they will prove to be correct or that any of the events anticipated by such forward-looking statements will transpire or occur, or if any of them do, what benefits Lithium Chile  will derive therefrom. Lithium Chile does not undertake to update any forward-looking statements herein, except as required by applicable securities laws. All forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

October 17, 2023 08:01 AM Eastern Daylight Time

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Travis Kelce and Patrick Mahomes Join Forces to Lead Group of Investors in Otro Capital's Strategic Investment in Formula 1 Team Alpine Racing

Full Scope PR

Formula One team Alpine Racing secured a 200-million-euro ($218 million) investment led by Otro Capital. Joining Otro and its partners as new owners is a group led by Patrick Mahomes and Travis Kelce. Otro Capital’s mission to support sports on a global scale aligns perfectly with Kelce and Mahomes’ vision of expanding the reach of sports and promoting positive engagement of sports across a diverse set of audiences. Kelce and Mahomes’ investment group includes familiar names in the sports industry, including perennial NFL pro-bowlers Von Miller and Denzel Ward. Travis Kelce, Kansas City Chiefs tight-end, eight-time NFL Pro-Bowl and two-time Super Bowl champion, shared his excitement, saying, "Partnering with Patrick, a world-class private equity firm like Otro Capital, and the legendary Alpine Racing team is a dream come true. We are embracing this opportunity to be a part of something extraordinary, and we look forward to contributing our passion and commitment to this incredible team." Patrick Mahomes, Kansas City Chiefs quarterback, two-time NFL MVP, and two-time Super Bowl MVP, said, "I am thrilled to join forces with my friend Travis Kelce and this group of investors led by Otro Capital to support the world-class Alpine Racing Team. As athletes, we understand the importance of teamwork, dedication, and the pursuit of excellence. We see these same qualities in Alpine Racing and are excited to be a part of their journey to further success.” With Kelce & Mahomes leading the way, the investment group aims to bring added attention to the Alpine Racing team, capitalizing on the tremendous growth and fan enthusiasm for F1 experiences in the U.S. Joining Travis & Patrick in leading this investment group is Andre Eanes of A&A Management, Joey Feste of KM Capital and Rhodes McKee of MavenHill Capital / ReynardMcKee. Andre Eanes of A&A Management, “Alpine Racing represents the epitome of the unique access we provide our clients in world-class investment opportunities led by top investors. We look forward to working with Otro Capital and the Alpine team as they continue to grow this incredible organization.” Rhodes McKee of MavenHill Capital / ReynardMcKee further commented, “Alpine Racing is a prime example of a rare and asymmetric opportunity that aligns perfectly with our investment philosophy. Formula One is currently at an exciting inflection point in its storied history. The interplay between the sport's unique regulatory and operational structure, the prestigious Alpine Racing organization, and an exceptional investment partner collectively presents a once-in-a-lifetime investment opportunity, which is underscored by an enduring competitive moat that will lead to sustainable value creation.” Contact Details Full Scope PR Pia Malihi pia@fullscopepr.com

October 17, 2023 08:00 AM Eastern Daylight Time

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VR Reports New REE Intersections at Hecla-Kilmer, Confirms Apatite-Monazite REE Mineralogy from Initial Bulk Sample Results, and is Awarded a Third Ontario OJEP Critical Metals Exploration Grant

VR Resources Ltd.

Vancouver, BC - October 17, 2023 - TheNewswire - VR Resources Ltd. (TSX.V:VRR) (FSE:5VR) (OTC:VRRCF), the " Company ", or “ VR ”, is pleased to report results for the recent, spring 2023 drill program as well as the initial results on mineralogy from the bulk sample extraction and beneficiation study for rare earth element mineralization (REE) at the company’s Hecla-Kilmer (“H-K”) project in northern Ontario.     REE critical metals were discovered at Hecla-Kilmer in the very first reconnaissance drill program in 2020, with 24 holes completed to-date, including the three from this spring as shown in Figure 1.   Broad intersections with carbonatite dykes and vein breccia were obtained in two of the three new drill holes.  The composite intersection for hole 024 is shown in Table 1, the evolving assay table for all 24 holes completed to date at Hecla-Kilmer.  Most importantly, hole 024 at Pike Zone intersected a series of six vein and vein breccia zones with > 1% TREO.   Mineralogy Drill core from the entire intersection in Hole 013 was submitted in May to the SGS Lakefield laboratory in Ontario as a bulk sample for a mineralogical, beneficiation and metallurgical study. SGS is a recognized world leader in mineralogical and metallurgical studies on REE mineral systems. The intersection includes: 361 m @ 0.96 % TREO (1) of which 20% are PMREO (2) within 461 m @ 0.85 % TREO + 0.13% Nb 2 O 5, starting at bedrock surface,  and including:   39 m @ 2.01 % TREO within 66.6 m @ 1.57 % TREO  with  20% as PMREO.   The hole ended with 2 m @ 2.84 % TREO and 1.1 g/t gold.   The new mineralogy data are from TESCAN Integrated Mineral Analyzer (TIMA) analyses.  Eight initial representative samples spanning the 361 metres of REE mineralization were crushed, sorted and analyzed with TIMA for elemental and mineral mapping of grains ahead of beneficiation studies.   Initial results indicate that 80% of the REEs are contained within the phosphate mineral apatite, with the remainder hosted in monazite, a phosphate, and parisite - synchysite, fluorocarbonates, which themselves occur most commonly as fine grained inclusions in apatite. The results underscore the volume potential for REEs at Hecla-Kilmer based on the sheer breadth of phosphate intersections containing REE as shown on the satellite image in Figure 2.   The new REE mineralogy from the bulk sample is consistent with previous data: Figure 3. The strong correlation between P205 and %PMREO in ICP-MS geochemical data from >1,500 geochemical samples from all 24 drill holes completed to date.  Figure 4. On-site, XRF and SWIR scanning of whole drill core in 2021 showed the correlation between TREO and P2O5 in the near-surface mineralization in Hole 004.  The new REE mineralogy from the bulk sample does not change from surface to 460m depth: Figure 5. Drill core photo and QEMSCAN image of hydrothermal apatite-monazite-magnetite-pyrochlore with REE minerals at the top of Hole 004, near bedrock surface at Pike Zone.  Figure 6. Drill core photo and SEM backscatter image of monazite inclusions in apatite in hydrothermal magnetite-biotite-carbonate vein breccia with REE in Hole 013 some 174 m below near-surface mineralization of the same character in Hole 004.  The new REE mineralogy at Pike Zone is consistent with the South Rim located 2.5 km to the south. Figure 7. SEM backscatter image showing REE-bearing monazite inclusions within apatite in the South Rim zone located 2.5 km south of Pike Zone.  SGS reports that the 5-7 weight % REE contained in apatite at H-K is unique, even amongst other igneous deposits mined for phosphate in apatite.  Further, the igneous apatite at H-K is pristine compared to the apatite in the world's sedimentary deposits mined for phosphate.   OJEP Grant   The Company was informed by the Ontario Ministry of Northern Development, Mines, Natural Resources and Forestry (“MNDM”) on August 23, 2023, that its application to the Ontario Junior Exploration Program for critical metals, OJEP, was successful for the third consecutive year. The grants cover 50% of exploration costs up to a maximum of $200,000.     From VR’s CEO, Dr. Michael Gunning, “ The new intersections are simply reinforcing the breadth of the polymetallic REE mineralization including P 2 0 5 and Nb 2 O 5 at Hecla-Kilmer, as illustrated on the satellite image in Figure 2.     While we are only seeing glimpses of 1-3% TREO vein mineralization away from the 461 m continuous intersection starting from surface in Hole 13, the data from the new drill holes once again confirm the unusually high, 20% proportion of TREO as the high value PMREO (permanent magnet) REO at Hecla-Kilmer, a proportion that is maintained both across the hydrothermal system from South Rim to Pike Zone some 2.5 km to the north, and vertically, from surface to greater than 450 m depth at Pike Zone.   The new mineralogy date are no surprise.  They are entirely consistent with results obtained from each of the state-of-the-art technologies that have been utilized since 2020, the very beginning of our exploration at Hecla-Kilmer, in order to better understand the REE mineralization, including whole-core XRF scanning by GeologicAI, QEMSCAN mineralogy by SGS, ICP-MS geochemistry utilizing lithium-borate fusion for trace REE detection by ALS, and scanning electron microprobe analyses of individual mineral grains by RGS Inc. in London.  Canada is plagued with REE discoveries made during the past 60 years that have never been developed because of the difficulty in extracting and recovering REE’s contained in silicate and/or refractory minerals; the REE mineralogy at Hecla-Kilmer is a clear distinction.   Finally.  I wish to convey my sincere appreciation to the Ontario MNDM for the recognition and support of our Hecla-Kilmer project through the OJEP critical metals exploration grant program.  The grants make a material difference to advancing this discovery. Click Image To View Full Size   Technical Information Summary technical and geological information for the Company’s various exploration properties is available at the Company’s website at www.vrr.ca. VR submits sawn drill core samples for geochemical assay to the ALS Global Ltd. (“ALS”) laboratory facilities in Timmins or Thunder Bay, Ontario, with final geochemical analytical work done at the ALS laboratory located in North Vancouver, BC., including lithium borate fusion, ICP-MS and ICP-AES analyses for base metals, trace elements and full-suite REE analysis, and gold determination by atomic absorption on fire assay. Analytical results are subject to industry-standard and NI 43-101 compliant QAQC sample procedures, including the systematic insertion of sample duplicates, blanks and certified reference material (CRM) done both externally on the project site by the Company and internally at the laboratory by ALS, as described by ALS. Technical information for this news release has been prepared in accordance with the Canadian regulatory requirements set out in National Instrument 43-101. Justin Daley, P.Geo., VP Exploration and a non-independent Qualified Person oversees all aspects of the Company’s mineral exploration projects, and the content of this news release has been reviewed on behalf of the Company by the CEO, Dr. Michael Gunning, P.Geo., a non-independent Qualified Person. About the Hecla-Kilmer Property   The Hecla-Kilmer complex is located 23 km northwest of the Ontario hydro-electric facility at Otter Rapids, the Ontario Northland Railway, and the northern terminus of Highway 634 which links the region to the towns of Cochrane and Kapuskasing to the south, itself located on the northern Trans-Canada Highway.     The H-K property is large.  It consists of 224 mineral claims in one contiguous block approximately 6 x 7 km in size and covering 4,617 hectares.   The property is owned 100% by VR. There are no underlying, annual lease payments on the property, nor are there any joint venture or back-in interests.   Hecla-Kilmer is located on provincial crown land, with mineral rights administered by the Ontario Ministry of Northern Development, Mines, Natural Resources and Forestry (“MNDM”). There are no annual payments, but the MNDM requires certain annual exploration expenditures and reporting. The property falls within the traditional territories of the Moose Cree and Taykwa Tagamou First Nations.   About VR Resources VR is an established junior exploration company based in Vancouver (TSX.V: VRR; Frankfurt: 5VR; OTCQB: VRRCF). VR evaluates, explores and advances opportunities in copper, gold and critical metals in Nevada, USA, and Ontario, Canada, and most recently, a kimberlite breccia pipe discovery in northern Ontario. VR applies modern exploration technologies and leverages in-house experience and expertise in greenfields exploration to large-footprint mineral systems in underexplored areas/districts. The foundation of VR is the proven track record of its Board in early-stage exploration, discovery and M&A. The Company is well-financed for its mineral exploration and corporate obligations. VR owns its properties outright and evaluates new opportunities on an ongoing basis, whether by staking or acquisition.     ON BEHALF OF THE BOARD OF DIRECTORS:   “Michael H. Gunning” ____________________________   Dr. Michael H. Gunning, PhD, PGeo President & CEO   For general information please use the following: Website: www.vrr.ca                                 Email: info@vrr.ca                                 Phone: 778-731-9292                                  Forward Looking Statements   This news release contains statements that constitute "forward-looking statements". Such forward looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, performance or achievements, or developments in the industry to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects," "plans," "anticipates," "believes," "intends," "estimates," "projects," "potential" and similar expressions, or that events or conditions "will," "would," "may," "could" or "should" occur. Forward-looking statements in this document include statements concerning VR’s expectations concerning the Hecla-Kilmer property and all other statements that are not statements of historical fact.   Although the Company believes the forward-looking information contained in this news release is reasonable based on information available on the date hereof, by their nature forward-looking statements involve assumptions, known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.   Examples of such assumptions, risks and uncertainties include, without limitation, assumptions, risks and uncertainties associated with general economic conditions; the Covid-19 pandemic; adverse industry events; future legislative and regulatory developments in the mining sector; the Company ’ s ability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favorable terms; mining industry and markets in Canada and generally; the ability of the Company to implement its business strategies; competition; and other assumptions, risks and uncertainties.   The forward-looking information contained in this news release represents the expectations of the Company as of the date of this news release and, accordingly, is subject to change after such date. Readers should not place undue importance on forward-looking information and should not rely upon this information as of any other date. While the company may elect to, it does not undertake to update this information at any particular time except as required in accordance with applicable laws.   This news release may also contain statements and/or information with respect to mineral properties and/or deposits which are adjacent to and/or potentially similar to the Company’s mineral properties, but which the Company has no interest in nor rights to explore. Readers are cautioned that mineral deposits on similar properties are not necessarily indicative of mineral deposits on the Company’s properties.   Trading in the securities of the Company should be considered highly speculative. All of the Company’s public disclosure filings may be accessed via www.sedarplus.ca and readers are urged to review them.    Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in Policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.   ---   Click Image To View Full Size   Figure 1. Locations and key REE intersections for the 24 drill holes completed to date at Hecla-Kilmer, 2020 - 2023, plotted on a contoured RTP magnetic base map with superimposed 3D iso-shells from the MVI inversion. Drill traces are shown in yellow for the three new drill holes completed in May. Click Image To View Full Size   Figure 2. Aerial extent of broad phosphate intersections with related REE mineralization at Pike Zone in the northern part of the Hecla-Kilmer polyphase alkaline complex with carbonatite a nd hydrothermal vein breccia. Click Image To View Full Size   Figure 3.  Geochemical plot of P 2 O 5 vs. PMREO (the permanent magnet REO’s) based on data from more than 1,500 samples of drill core from all 24 of the drill holes completed to date at Hecla-Kilmer.  The correlation coefficient is nearly 1, and it reinforces the new mineralogy data from SGS Lakefield on the bulk sample from the 361 metre intersection in Hole 013 reported herein. Click Image To View Full Size   Figure 4.  Whole-core XRF and SWIR scanning on-site at the exploration drill camp at Otter Rapids in 2021, using technology by GeologicAI, Calgary. The correlation between TREO and P 2 O 5 evident in the REE mineralization from the very first drill program in Hole 004 is consistent with the correlation evident in the new mineralogy data from SGS for Hole 013. This correlation is also consistent with the apatite-monazite phosphate mineralogy for the PMREO’s at Hecla-Kilmer as identified by QEMSCAN ( Figure 5 ).   Click Image To View Full Size   Figure 5.  D rill core photograph above QEMSCAN imagery and element data from SGS Lakefield Research below, from bedrock surface at the top of Drill Hole HK20-004, showing the relationship between REE minerals and apatite, a phosphate mineral.  Calcite inclusions in the apatite vein matrix contain REE-bearing monazite ( ( Nd,Pr,Dy,Tb )PO 4 ) and parisite, and occur near altered magnetite needles with reaction rims of pyrite–iron carbonate (LREE)–pyrochlore ( Na,Ca) 2 Nb 2 O 6 (OH,F ). See Figure 1 for location of Hole 004 at the same collar as Hole 13 with the intersection of 361 m @ 1% TREO used for the bulk sample mineralogy reported herein.   Click Image To View Full Size   Figure 6.   Upper: photograph of drill core at 173m depth with 2.8% TREO in drill hole HK22-013 from the Pike Zone at Hecla-Kilmer.  The pink and green areas are high temperature, potassic alteration which displays elongate, quenched magnetite and biotite crystals in a matrix of apatite, fluorapatite and carbonate. Lower: scanning electron microprobe image of a complexly zoned apatite crystal; the areas of blue, pink and red pixels are REE-bearing monazite inclusions with Nd, Pr, Tb and Dy. The monazite occurs both as inclusions within apatite in veins, and in the carbonatite vein breccia cement. Click Image To View Full Size   Figure 7.  Backscatter electron microprobe image from 111m depth in Hole 15 at the South Rim Zone. The abundant areas of bright white reflectance are inclusions of REE-bearing monazite, parisite and britholite within larger and complexly zoned crystals of apatite.  This style of REE mineralization, with Nd, Pr, Tb and Dy contained in monazite and parsite as both inclusions within apatite and as isolated crystals in carbonatite breccia cement is consistent across Hecla-Kilmer, from the South Rim to Pike Zone located 2.5 km to the north ( Figure 6 ).

October 17, 2023 07:30 AM Eastern Daylight Time

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