On a night when many would typically be flocking to their favorite bars and restaurants to watch the Big Game, this year will be a little different. Recently, Emily Arseneau, Director for Collectif 1806, teamed with Cointreau and YourUpdateTV on a satellite media tour to discuss what people can do to support local bars and restaurants.
A video accompanying this announcement is available at: https://youtu.be/6yqrz1ggz1k
It’s no secret that the COVID-19 pandemic has had a calamitous effect on local bars and restaurants, with the industry facing a long road to recovery. 1 in 6 restaurants have closed since March and 85% of local establishments are still at risk for permanent closure. Local bars and restaurants and their staff are core to the memorable experiences we all hold near and dear and these cherished establishments remain at risk for closures and jobs lost.
So, on one of the biggest nights of the year, Cointreau is lending its microphone and raising awareness for the industry with its first ever Big Game campaign in partnership with the Independent Restaurant Coalition for “Love Letter,” which encourages people to express gratitude to their favorite places on social media. It’s a testament to our love for the industry and we’re looking forward to seeing love letters from people nationwide.
For everyone enjoying the game at home this year, try the Original Margarita with Cointreau. It’s easy to make and will be sure to elevate any game day celebration. Here’s how to do it:
- 1 oz Cointreau
- 2 oz Blanco Tequila
- 1 oz Fresh Lime Juice
- Combine all ingredients in a shaker and add ice
- Shake and strain into a salt-rimmed rocks glass
- Garnish with a lime wheel
For more information, visit Cointreau.com/SaveRestaurants
About Emily Arseneau:
Based in NYC, Emily Arseneau is the Director for Collectif 1806, Remy-Cointreau USA's flagship bartender engagement program. Emily has consulted on concepts and menus all across the United States and has been a guest on streaming platforms for Bustle, Refinery 29, and more as a cocktail expert. She has hosted cocktail master classes throughout the United States, the Caribbean, and China. Emily and her creations have been featured in publications such as Food & Wine, Modern Luxury, American Airlines Magazine, and Liquor.com. Currently, her career focuses on people management and the development and recommendation of incredible heritage brands.
YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.