Accesso's landmark deal with SEVEN marks strategic growth in the Saudi Market
London, UK
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April 02, 2024 10:52 AM Eastern Daylight Time
Accesso Technology Group PLC (AIM:ACSO, OTC:LOQPF) chief executive Steve Brown joins Proactive's Stephen Gunnion with details of a significant partnership with Saudi Entertainment Ventures (SEVEN).
Brown said the collaboration highlights accesso's strategy to grow its global footprint, underlined by its 2023 acquisition of VGS, now rebranded as accesso Horizon.
SEVEN, aiming to develop an expansive entertainment ecosystem across Saudi Arabia, plans to introduce over 21 attractions and more than 150 experiences across 14 cities. Horizon will be instrumental in managing admissions and entitlements for this vast project, offering comprehensive ticketing solutions and an overall visitor management system.
Brown said the deal represents accesso's most substantial engagement in the Saudi market to date, providing a solid foundation for further expansion within the region. The accesso Horizon platform supports dynamic pricing, among other advanced features, aligning with SEVEN's ambitious plans.
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