Earning the coveted title of Gaming Influencer of the Year in the 2021 Influence Awards, Ali “SypherPK” Hassan is raising the bar for excellence in the world of new media. As one of the most revered Fortnite creators, SypherPK has grown from a creator to a leading entrepreneur, with a thriving, multi-faceted brand. This year, he launched two distinct companies, Oni Studios and Metal Umbrella. Oni Studios was designed to support new media creators by giving them access to the business and content building tools they need in order to elevate their offering. Essentially, Oni Studios offers the type of creative, strategic, and technical support that SypherPK has had and realized more creators need access to. Metal Umbrella is an anime inspired apparel line which was designed as a lifestyle brand, featuring gender bending wardrobe staples in sizes ranging from XS – 3XL including tees, hoodies, joggers, hats, and bandanas. The first collection called, “To Young to Worry”, will see its second merchandise drop happen this November.
"It's a grind. We set the bar high and always try to outdo ourselves. Knowing that people recognize the caliber of our work means a lot." – SypherPK, Creator and Entrepreneur
"The importance of having a support team when it comes to creating content at a large scale really can't be emphasized enough. Our goal at Oni Studios is to ensure creators have the resources to make their visions become a reality. We're so proud of SypherPK for receiving this recognition. “– Daniela Ali, Co-Founder and CEO, Oni Studios
About SypherPK: SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. SypherPK is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. He is also the founder of Metal Umbrella, an anime and gaming inspired apparel line. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires.
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