American Equipment Holdings Expands Footprint to the Eastern United States via Acquisition of Eastern Crane | News Direct

American Equipment Holdings Expands Footprint to the Eastern United States via Acquisition of Eastern Crane Transaction furthers national growth strategy by adding strategic location in South Carolina

News release by Rotunda Capital Partners LLC

facebook icon linkedin icon twitter icon pinterest icon email icon SALT LAKE CITY | January 11, 2022 07:43 AM Eastern Standard Time

American Equipment Holdings (“American Equipment”), a Rotunda Capital Partners portfolio company, has acquired Eastern Crane and Hoist (“Eastern Crane”), one of the Southeast’s premier providers of overhead crane systems and maintenance, repair and overhaul (MRO) field services. The acquisition of Eastern Crane is the fourth acquisition completed by American Equipment since partnering with Rotunda in May of 2021.

Based in Fountain Inn, South Carolina, Eastern Crane will expand American Equipment’s geographic footprint to the Southeast, enabling both companies to extend their MRO field services and production reach to better serve their existing national and regional customers. American Equipment’s best-in-class quoting, engineering, new equipment and parts resources will also strengthen Eastern Crane’s value-proposition and solution capabilities for its longstanding blue-chip customer base. Collectively, American Equipment and Eastern Crane will pursue additional complementary acquisitions throughout the eastern and southern U.S.

Eastern Crane is led by Mark Souza, Walt Cannon and Scott Walsh who will continue in their existing roles post-transaction.

“We are thrilled to partner with Mark, Walt, Scott and the Eastern Crane team,” said American Equipment CEO Adam Zimmerman. “We are truly impressed with their company and customer-first culture they built over decades of hard work. The acquisition of Eastern Crane is the next cornerstone in our growth strategy of expanding our footprint through complementary acquisitions to deliver unprecedented value to overhead crane users across the country.”

“I have been extremely impressed with American Equipment’s vision for the industry and our shared core values centered around providing exceptional experiences for our customers and employees,” said Mark Souza, president of Eastern Crane. “The entire Eastern Crane team looks forward to collaborating with American Equipment to build the premier overhead crane and hoist solutions provider in the U.S.”


About American Equipment Holdings

American Equipment Holdings is home to a collection of leading overhead crane and hoist distributors and field service providers, including American Equipment, Allied Crane, Eastern Crane, Pacific Crane & Hoist and Washington Crane & Hoist. The consolidated entity is one of the largest independently owned overhead crane and hoist solutions providers in the country, serving over 4,000 customers across 20 strategic locations throughout Alaska, Arizona, California, Colorado, Idaho, Nevada, New Mexico, South Carolina, Utah, Washington and Wyoming. Together, American Equipment Holdings provides comprehensive solutions for everything related to customers’ overhead crane and hoist needs, including OSHA mandated inspections, preventative maintenance and repair field services, parts, engineering, ISO certified fabrication, new and replacement equipment, automated systems, system modernizations and training.


American Equipment Holdings represents the industry’s leading manufacturers such as Detroit Hoist, Columbus McKinnon, ACCO, R&M, Demag, Gorbel, Spanco, IMS, Harrington, Conductix, Magnetek & PE, among others, and customers rely on its service, design, engineering, fabrication, and installation capabilities to meet their unique application needs. American Equipment Holdings serves local, regional and national customers across a variety of end markets, including light & heavy industrial, automotive, mining, public utilities, military, aerospace & defense and energy, among others. For more, visit


American Equipment is aggressively seeking to acquire other overhead crane and material handling equipment and service solution providers and is interested in acquisition opportunities presented by business owners, management, or M&A intermediaries. Please contact Harrison Furse, Vice President of Business Development at Rotunda, regarding acquisition opportunities.


About Eastern Crane and Hoist

Founded in 1979, Eastern Crane and Hoist is the Southeast’s leading provider of comprehensive overhead crane solutions, including OSHA mandated inspections, preventative maintenance and repair field services, parts, engineering, new and replacement equipment, and system modernizations. Eastern Crane is based in Fountain Inn, South Carolina.


About Rotunda Capital Partners

Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial & business services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit


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Rotunda Capital Partners


Jill Lafferty


+1 847-280-1295


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