Arria NLG and Boost Sport AI to Present at Sports Betting Community Digital North America | News Direct

Arria NLG and Boost Sport AI to Present at Sports Betting Community Digital North America

Arria NLG
News release by Arria NLG

facebook icon linkedin icon twitter icon email icon Morristown, NJ & Seattle, WA | June 09, 2021 10:40 AM Eastern Daylight Time

Boost Sport CEO, Mustafa Abdul-Hamid, will address sports betting and the role of professional teams; leveraging artificial intelligence, analytics and data-driven content creation to deliver highly personalized, authentic fan experiences; and maintaining integrity in college sports

Arria NLG, having recently announced an alliance with Boost Sport AI (Boost) to power digital storytelling across sports media, sports betting, and e-commerce, today announced that Boost CEO, Mustafa Abdul-Hamid, will speak on two panels at the upcoming SBC Global Digital North America. Abdul-Hamid will join executives from NASCAR, the New York Jets and the NBA to share his view on the new and ever expanding roles of college and professional organizations in sports betting, as well as the evolution of fan engagement.

WHO: Mustafa Abdul-Hamid, CEO, Boost Sport AI

WHERE: SBC Digital North America

WHAT: “Unlocking College Sports: building a college sports betting ecosystem”

“The role of sports organizations in the sports betting ecosystem”

WHEN: June 9, 2021

The legalization of sports betting has increased demand for data-driven analytics. According to Technavio Research, the global sports betting market is poised to grow by $134.06 billion during 2020-2024, progressing at a CAGR of almost 10% during the forecast period.

In addition, with state legislatures grappling on whether or not to allow college sports as events on which their residents can bet, maintaining integrity is of paramount importance.

Also of note, is how professional sports organizations are finding their place in the betting ecosystem. Whether through sponsorships, operational partnership deals or ways to increase fan engagement, franchises are integrating into the sports betting world. As a former professional basketball player who starred at UCLA, Abdul-Hamid brings a unique perspective and insights to SBC Digital.

The two companies introduced Arria-Boost, a no-code AI platform that allows content creators to build and deploy authentic sports stories with extreme personalization and limitless scale.

Through its alliance with Boost, Arria NLG reinforces its position in the sports media and betting ecosystem as well as continues to expand its presence in e-commerce. Arria’s well-deserved reputation as the global NLG leader reflects its relentless focus on instant conversion of multiple data streams into visuals and expertly written narrative analysis, including out-of-the-box solutions.

The Arria-Boost platform allows brands across the sport ecosystem to accelerate their go-to-market performance through the personalization of a one-to-one relationship in the unique voice of every fan.

Powered by natural language generation, the platform’s built-in AI extracts and writes sports insights and data-driven stories that are relevant and personalized to the end user. Marketing teams can continuously edit and control the voice and vernacular of the AI to ensure brand alignment across different channels while in production. Watch a short demo video here.

For enterprises, the sports data and analytics platform enable marketing teams to create custom NLG content through a “no-code” interface and deploy it across any of their channels. Corporate marketing teams can select the sport, end user features for personalization, and types of narratives for NCAA March Madness, Premier League bets, or other insights their customers want.

About Arria NLG

Arria NLG ( is the global leader in the field of Natural Language Generation (NLG), a form of artificial intelligence, specializing in extracting insights from complex data sources and communicating that information in natural language (i.e. as if written or spoken by a human). Arria's API architecture enables seamless integration with any BI, RPA or VOICE platform. Arria offers NLG solutions for banking, government, financial services, insurance, pharmaceutical, consumer-product goods, news and media.

About Boost Sport AI

Founded by Mustafa Abdul-Hamid and Inga Nakhmanson, Boost Sport AI ( is a proprietary technology platform for sport that powers insights and data storytelling. Boost uses computer vision, data analytics, and natural language generation to build personalized, scalable sports applications. The platform is used by coaches and scouts as well as media and sportsbooks. Boost has powered top NCAA programs including UCLA, the University of Florida, and 10 other schools.

Contact Details

Mostafa Razzak

JMR Connect (for Arria NLG)

+1 202-904-2048

project media


Arria NLGBoost Sport AIMustafa Abdul-HamidSBC Global Digital North America
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