Strikes Two Major Deals with ImmersLabs and Riyad Bank for Immersive AR Experiences | News Direct Strikes Two Major Deals with ImmersLabs and Riyad Bank for Immersive AR Experiences
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facebook icon linkedin icon twitter icon pinterest icon email icon Vancouver, Canada | May 02, 2024 02:12 PM Eastern Daylight Time Chief Executive Officer Evan Gappelberg joined Steve Darling from Proactive to unveil two significant partnerships with ImmersLabs and Riyad Bank, marking a significant leap forward in immersive augmented reality (AR) experiences.

The collaboration with ImmersLabs entails joining as an ARway Developer to pilot AR maps across three floors of a prestigious museum located in the heart of Washington, D.C. This innovative installation aims to revolutionize navigation within the museum, offering visitors an immersive journey enriched with educational content about the museum's exhibits and architectural updates. Through AR technology, visitors can interact directly with various elements of the exhibits, enhancing their overall museum experience.

Additionally, has partnered with Riyad Bank to prototype a cutting-edge navigation experience at their new corporate campus complex in Riyadh, Saudi Arabia. This initiative is designed to deploy across all buildings within the property, providing employees with seamless navigation from parking lots to offices and other facilities within the campus. By leveraging AR technology, Riyad Bank aims to enhance employee productivity and streamline movement within their corporate environment.

These partnerships underscore's commitment to leveraging advanced AR solutions to transform navigation experiences across diverse environments, from cultural institutions to corporate campuses. By harnessing the power of AR technology, is pioneering new standards in immersive navigation and user engagement, empowering organizations to unlock the full potential of spatial computing for enhanced experiences and operational efficiency.



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