Aunt Jackie’s Curls & Coils, the multi-cultural brand dedicated to providing the best, high-quality hair care solutions for all hair types with special emphasis on wavy, coiled, kinky and mixed textures, formally announces its Aloe and Mint Collection today. The Aloe and Mint Collection is Aunt Jackie’s first that can be used on both the hair and body and is gender-neutral. To mark these “firsts,” the brand curated The Greenhouse, a brand experience that showcases the key ingredients and honors the brand’s origin story – a celebration of Black women and the growth of their pursuits – in an immersive fashion.
“This is a monumental launch for Aunt Jackie’s,” said Dwan White, creator of Aunt Jackie’s Curls & Coils. “Since the brand’s inception, we have been grounded by a simple goal - to create products that we would want to use on our own curl type and texture. With the launch of new products in Aloe and Mint, we are not only expanding beyond hair care and into body care for the first time, but we are also proudly introducing our first gender-neutral collection, providing benefits for all.”
About the Aloe and Mint Collection
The Aloe and Mint collection is specially formulated with therapeutic ingredients including Aloe, Mint, Rosemary, Lemongrass, Shea Butter, Manuka Honey and Marshmallow Root to cleanse, hydrate, and refresh your hair (and skin) instantly. Each remedy has a light cooling sensation with an invigorating minty fragrance. Products in the Aloe and Mint Collection include:
- Cool It! Stimulating Moisturizing Conditioner
- Hydrate Me! Leave-In Conditioning Treatment
- Flawless Pattern Perfecting Pudding
- Lather Up Sulfate-Free Stimulating Shampoo Crème
- Wake Up Refresher Spray
Aunt Jackie’s offers solutions for hair types across the 1a-4c texture spectrum, with a special emphasis on types 3 & 4 hair. When used together, most Aunt Jackie’s products will not cake, flake or cause drying. Aunt Jackie’s collections are formulated to address specific issues commonly associated with natural hair including chronic dryness, definition, thinning and shedding, detangling, frizz, split ends, and more.
Aunt Jackie’s is designed to nourish, tame and beautify your textures. Therapies do not include sulfates, parabens, mineral oil, petrolatum, or drying alcohols. In addition to the new products in Aloe and Mint, collections include Butter Fusion, Flaxseed, Curls & Coils, Kids, Grapeseed, Coconut Crème, and Natural Oils.
Products in the Aloe and Mint Collection range from $10.95-12.95 and are available at mass, drug, grocery, specialty, and beauty supply stores nationwide, as well as Aunt Jackie’s new e-commerce shop at https://auntjackiescurlsandcoils.com/shop/.
Step Inside The Greenhouse
From September 23-25, The Aloe and Mint Collection will be showcased at the Aunt Jackie’s Greenhouse at Showfields, 11 Bond Street, New York City. Attendees will be treated to a variety of self-care classes, demonstrations, refreshments and entertainment curated by Aunt Jackie’s Curls & Coils and featuring an abundantly Black female line-up of partners and offerings. The event is free to the public from noon-7 pm ET. To attend please visit https://auntjackies.rsvpify.com.
Honoring the Aunties
In addition to showcasing the science behind Aunt Jackie’s new Aloe and Mint Collection, the Greenhouse celebrates the brand’s origin as inspired by the women who influenced its creator, Dwan White – her aunties. As a trusted solution and hair care helper, the brand embodies the spirit of aunties and their contributions on our lives.
About Aunt Jackie’s Curls & Coils
Aunt Jackie’s Curls & Coils is the fastest growing brand in the U.S. multicultural hair category, with 8 unique ingredients story collections. The brand is manufactured and marketed by House of Cheatham, Inc. headquartered in Stone Mountain, GA. Products are sold in mass, drug, grocery, specialty, and beauty supply stores in over 30 countries. For more information, go to www.auntjackiescurlsandcoils.com. Follow us on Facebook @auntjackies; Instagram @auntjackiescurlsandcoils; Twitter @AuntJackiesCC; YouTube Aunt Jackie's Curls & Coils.
Cheryl Overton Communications