Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women | News Direct Launches Sports Betting Industry’s First Affiliate, News and Content Site For All Sports, For Women - By Women New site targets the underrepresented women bettor market through approachable content, education and game odds for women’s and men’s sports through the perspectives of female content creators
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facebook icon linkedin icon twitter icon pinterest icon email icon NEWPORT BEACH, CALIF. | May 09, 2023 09:01 AM Eastern Daylight Time, the first sports betting affiliate and content site for all sports written by women, for women, today announced it has officially launched its public-facing site. All content on the site is written, created and produced by women content creators to explicitly provide sports betting news, information, odds and statistics for women bettors of all skill levels.

While most sites which target the women-bettor demographic segment their offering by exclusively discussing women’s sports, differentiates itself through the discussion of both women’s and men’s sports. This mixed approach to female-targeted content enables bettors to participate in and enjoy wagering opportunities around dominant leagues such as the NBA, NHL and MLB, while also embracing the emerging market of women’s sports betting.

“The genesis of is about making sports betting more accessible for women. I looked for content to help educate myself as a bettor, but found the majority of resources were clearly created to be consumed by a male audience,” said Val C. Martinez, CEO and founder of “Multiple studies have found that nearly a third of the betting market is women, however the opportunities for female-centric content have been limited. While there are women content creators in the market, I strategically saw whitespace and wanted to create a new space where bettors could consume content from like-minded female sports fans, as well as build a platform where female creators can find a voice in the emerging sports betting market.”

Martinez brings more than 20-years experience as a banker and financial executive, leading large business groups in major financial institutions, to her role as founder of

In addition to daily news from the sports world and daily betting lines, currently hosts the following signature elements:

  • Community - Sign up and meet, interact and discuss betting with like-minded women.

  • Lady Locks - Daily videos provide insights and betting information on the day’s biggest sporting events.

  • Betting Guides - Educational videos, tutorials and how-to’s for all betting skills from beginners to the advanced.

  • Tarot Reading - A fun free-to-play game for users to get their fortune on different sports betting experiences.

The site’s most noted content creator is a professional wrestler and sports broadcast talent Danielle Kamela. In addition to writing for, Kamela creates the site’s signature digital asset, the daily “Lady Locks” series, which posts to Instagram, Facebook and Twitter.

“What drew me to working with was Val’s vision to create an approachable, judgement free and inclusive community, built on educating and supporting the growth of women bettors across the country,” Kamela said. “As a fan and bettor of all sports, Lady Locks provides me the opportunity to be flexible in the content I create, moving seamlessly from NBA to MLB games and NFL games in the fall. I’m excited about the future of this site and giving a voice to women bettors.”

In addition to Kamela, has plans to expand to more than a dozen featured personalities in the coming months.

“Beyond the launch, our goal is to evolve to be synonymous with the betting experience for women. We’ll soon begin creating in-person regional betting events based on the growth of our community,” said Martinez. “We’re continually looking for new affiliate partners, as well as voices and creators, to scale and expand our content to new mediums, social platforms and sports. As a true first mover in this category, we see nothing but potential for the future of women sports bettors.”

To learn more about the site and to sign up for the betting community, please visit


ABOUT BETTINGLADIES.COM is the first sports betting affiliate and content site written by women, for women. Founded in 2022, the site offers sports betting news, information, odds and statistics for women bettors of all skill levels, written and produced from a woman’s perspective. For more information and content, visit on Instagram, Facebook and Twitter.


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