BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced the addition of Andrew Abbott to its advisor team. Abbott will tap into his experience as agency development and strategy lead for social platform Reddit as he advises the BettorEdge team on growing the social aspect of their sports betting marketplace, while also making it profitable.
“We are extremely excited to have Andrew join our team as an advisor,” said Greg Kajewski, Co-Founder and CEO of BettorEdge. “We are moving fast to democratize the sports betting experience. Andrew’s unique expertise in successfully scaling social platforms such as Reddit and Snap, will be invaluable as we continue to innovate our platform for sports bettors.”
Prior to his current role as a Global Agency Lead at Reddit, Abbott headed up Sports Brand Partnerships at Snap, Inc., where he worked on various partnership deals including the NFL, NBA, PyeongChang 2018 Olympic Games, and FIFA World Cup. He focuses on driving revenue growth and diversification, channel partnerships, and high-performance team formation.
“Betting is a social medium, and the future of sports betting is returning to that foundation,” said Abbott. “BettorEdge understands that and has created a space where sports bettors can trade bets with no fees attached, all while connecting with a community of like-minded bettors. I’m looking forward to working with the team to maximize this powerful model.”
In July, BettorEdge announced it surpassed $3.5 million in sports betting orders in just its first six months in operations.
BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. The Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com.
HPL Digital Sport